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Welcome to the Leveraging Thought Leadership podcast, a beacon illuminating the paths and possibilities of thought leadership. With your guides, Peter Winick and Bill Sherman, we will embark on a journey into a captivating world where ideas converge with strategy and insight.
Where will thought leadership take you?
In each episode, we engage with thought leaders from diverse backgrounds. Whether it’s professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.
Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.
Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers’ Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.
Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.
Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.
As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment.
Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery.
Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and expertise.
Welcome aboard.
Where will thought leadership take you?
In each episode, we engage with thought leaders from diverse backgrounds. Whether it’s professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.
Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.
Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers’ Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.
Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.
Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.
As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment.
Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery.
Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and expertise.
Welcome aboard.
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When businesses talk about "making a pivot," it’s often thought of as something that must happen quickly and with great impact. The reality is – a successful pivot is often anything but quick, and true impact can be difficult to implement. Who better to discuss bringing big changes to organizations than the "Pivot Catalyst," Lori Michele Leavitt! Lori is the founder and President of Abridge Corp, as well as an accomplished coach, consultant, trainer, speaker, and author of The Pivot: Orchestrating Extraordinary Business Momentum. Lori shares her insights on bringing about large-scale business changes, from building momentum to bringing people on-board with the shift in mindset. If you want to make a pivot, the leadership of the organization needs to encourage the adoption of many small changes by many people over time - not demand massive changes all at once! Momentum and buy-in are both key to any lasting change. Lori has guided many businesses and leaders through this kind of process, and has learned a great deal about organizations undergoing large-scale change. She shares how she turned her processes into a book, and later, software that she continues to iterate. She's moved the needle on management software, building a leadership operating system called Aligned Momentum. Codifying your message and process into a book is complicated, but it's another step to then turn your content into software! Lori shares insights into the process she went through with her content, sharing her insights into the future of consulting software as it continues to evolve. Three Key Takeaways: * Helping an organization successfully pivot starts with getting the cultural decision-maker on board with change. * Being the smartest person in the room isn't the best way to have a lasting impact as a coach. * Change often happens faster in a safe space, and it's good to have peers and allies to help identify your blind spots in the process of organizing and driving change.
Join us for an enlightening conversation on the latest episode of Leveraging Thought Leadership with esteemed guest Dr. Helen Mesier, a trailblazer in the field of translational medicine. Dr. Mesier shares her remarkable journey from a childhood dream of becoming a family doctor to her current role at Fountain Life, where she is pioneering groundbreaking approaches to healthcare. During our discussion, Dr. Mesier candidly reveals the challenges she encountered in bridging the gap between scientific research and clinical practice. With a deep commitment to applying cutting-edge science to patient care, she recognized the critical need for more proactive and preventive measures in addressing the rising tide of chronic diseases. This realization led her to Fountain Life, where she is leading efforts to shift the conversation around medicine from reactive treatment to proactive prevention. At Fountain Life, Dr. Mesier and her team are revolutionizing healthcare by adopting a proactive approach to screening and preventive care, even in asymptomatic individuals. By challenging traditional healthcare paradigms and leveraging innovative strategies, they aim to empower individuals to take control of their health and well-being. Throughout our conversation, Dr. Mesier shares valuable insights into the importance of collaboration and thought leadership in driving meaningful change in healthcare. From engaging policymakers and industry stakeholders to collaborating with fellow thought leaders, she emphasizes the power of collective action in advancing the field of medicine. Tune in to this thought-provoking episode as Dr. Helen Mesier shares her expertise and vision for the future of healthcare. Whether you're a healthcare professional, thought leader, or executive, you won't want to miss this insightful discussion on the evolving landscape of medicine and the critical role of proactive healthcare in shaping a healthier future for all. Three Key Takeaways: Proactive Healthcare: Dr. Mesier emphasizes the importance of shifting the healthcare paradigm from reactive treatment to proactive prevention. By implementing proactive screening and preventive measures, individuals can take control of their health and address potential health risks before they escalate into chronic diseases. Collaborative Approach: Collaboration is essential in driving meaningful change in healthcare. Dr. Mesier highlights the power of collective action, whether through engaging policymakers, collaborating with industry stakeholders, or partnering with fellow thought leaders. By working together, healthcare professionals can leverage their collective expertise to advance the field and improve patient outcomes. Evidence-Based Practice: Dr. Mesier underscores the importance of evidence-based practice in healthcare. From conducting rigorous research to publishing peer-reviewed articles, she emphasizes the need to substantiate innovative approaches with scientific evidence. By demonstrating efficacy and credibility, healthcare professionals can garner support for new initiatives and inspire confidence among patients and stakeholders. If you want your content to reach your primary audience but are struggling to identify them reach out to Peter Winick to discuss getting help developing an editorial plan that will bring your best ideas to those who can have the most impact!
Welcome to another insightful episode of Leveraging Thought Leadership with your host, Peter Winick. Today, we are honored to have Dr. Pradeepkumar Sacitharan, the CEO of Donsfield, a distinguished global business and trade development firm dedicated to empowering individuals and organizations to expand and reach their full potential. Dr. Sacitharan is also the author of "99 Trillion Helpers To Improve Your Gut Health: How To Boost Your Metabolism, Productivity, And General Wellbeing In As Little As A Month Without Popping Any Pills," a groundbreaking book that explores the transformative power of gut health on overall wellness. Join us as Pradeep shares his remarkable journey of resilience and triumph, from being a war refugee smuggled into London by his brave mother to navigating the challenges of growing up in social housing surrounded by gangs. Despite facing adversity, including a serious gang fight that left him in a coma, Dr. Sacitharan remained determined to change his life trajectory. Through sheer perseverance and an unwavering commitment to self-improvement, he embarked on a path of education and discovery that ultimately led him to Oxford and Harvard, catalyzing his thinking on the world and what is possible. Dr. Sacitharan's journey is a testament to the power of resilience, determination, and the transformative potential of education. From dropping out of high school at 16 to becoming an associate professor and VP of Development in Biotech, he defied the odds and carved out a path to success that few could have imagined. His story serves as an inspiration to individuals from all walks of life, demonstrating that with passion, perseverance, and grit, anything is possible. As a thought leader and visionary entrepreneur, Dr. Sacitharan is driven by a singular mission: to be of service to his species and inspire the next generation to reach new heights. Pradeep shares invaluable insights on the importance of emotional drive, setting bold goals, and the fundamental role of sales in every aspect of life. From overcoming personal and professional hardships to navigating the complexities of the business world, his wisdom and experience offer invaluable lessons for aspiring thought leaders and entrepreneurs alike. Join us as we delve into the mind of Dr. Pradeepkumar Sacitharan and discover the secrets to unlocking your full potential and making a lasting impact in the world. If you want to set bold goals for your own career or business but are not sure where to start reach out to Peter Winick, CEO of Thought Leadership Leverage to discuss what strategies we can provide to propel you forward. Three Key Takeaways: Resilience and Determination: Dr. Pradeepkumar Sacitharan's journey from being a war refugee to a successful entrepreneur underscores the importance of resilience and determination in overcoming adversity and achieving one's goals. Emotional Drive and Purpose: The episode highlights the significance of emotional drive and purpose in fueling personal and professional success. Dr. Sacitharan emphasizes the importance of identifying what emotionally drives you and using that passion to fuel your journey toward your goals. Sales as a Fundamental Skill: Dr. Sacitharan discusses the role of sales in every aspect of life, from personal relationships to professional endeavors. He stresses the importance of developing strong sales skills and emphasizes that salesmanship is essential for building meaningful connections and achieving success in today's world.
Step into the world of thought leadership with host Bill Sherman on the latest episode of Leveraging Thought Leadership. Joining him is Anton Skornyakov, the Managing Director and co-founder of Agile.Coach, who brings a wealth of knowledge from his diverse background in mathematics, physics, and teaching Scrum methodologies. Anton's journey into the realms of leadership and coaching offers a fascinating exploration of how technical expertise can be translated into accessible language for beginners. Anton's multilingual proficiency – with Russian as his first language, followed by German, and English as his third – adds an interesting layer to his ability to communicate complex ideas in a clear and relatable manner. As he delves into the intricacies of teaching Scrum and workplace transformation, he shares valuable insights on the art of moving from highly technical jargon to language that resonates with beginners. His approach is rooted in active listening and attentiveness to the audience, ensuring that concepts are conveyed effectively and comprehensively. A key aspect of Anton's teaching methodology lies in the use of metaphors drawn from everyday experiences. One of his favorite metaphors involves assembling Ikea shelves, which serves as an analogy for understanding knowledge work. By comparing the process of assembling furniture to the nature of knowledge work – where the majority of time is spent on cognitive tasks rather than physical labor – Anton provides a tangible framework for grasping complex concepts. Through such relatable examples, he emphasizes the importance of managing knowledge work effectively to drive success in various industries. When it comes to identifying his target audience, Anton emphasizes the value of specificity. His insights are tailored for middle management professionals tasked with organizing work for their teams, regardless of the industry they operate in. By distilling his expertise into actionable advice, Anton aims to empower leaders with practical strategies for navigating unpredictable projects and fostering a culture of innovation and collaboration. His goal is to make his insights accessible and applicable to a wide range of professionals, from software developers to non-profit managers. Anton's journey from training to writing his book reflects his commitment to validating ideas through real-world applications. By testing his material through blog articles and training sessions, he ensures that his insights resonate with his audience and offers tangible value. His upcoming challenge in thought leadership involves generalizing his insights even further, drawing on patterns from physics to provide enlightening "A-ha" moments for managers. As he continues to explore new frontiers in leadership and workplace transformation, Anton Skornyakov's insights promise to inspire and empower leaders across industries. Tune in to this captivating episode for a deep dive into the world of thought leadership and practical strategies for success. Three Key Takeaways: • Effective Communication: Anton Skornyakov's approach to bridging technical language with accessible explanations underscores the importance of active listening and adaptability in communication. By leveraging everyday metaphors, he demonstrates how complex concepts can be made relatable to beginners, fostering understanding and engagement. • Embracing Knowledge Work: Anton highlights the significance of understanding knowledge work in modern-day tasks, where cognitive tasks often outweigh physical labor. Through relatable examples like assembling Ikea shelves, he emphasizes the need for effective management of knowledge work to drive success across various industries. • Audience-Centric Approach: Anton's focus on targeting middle management professionals underscores the value of specificity in thought leadership. By tailoring his insights to meet the needs of this audience segment, he aims to empower leaders with practical strategies for navigating unpredictable projects and fostering a culture of innovation and collaboration.
Welcome to the latest episode of Leveraging Thought Leadership featuring our special guest, Liz Wiseman, CEO of the Wiseman Group and renowned author of bestsellers like "Multipliers: How the Best Leaders Make Everyone Smarter" and "Rookie Smarts: Why Learning Beats Knowing in the New Game of Work." In this captivating conversation, Liz takes us on a journey into the world of thought leadership, sharing invaluable insights gleaned from her multifaceted career. With a blend of humility and expertise, Liz reflects on her organic approach to thought leadership, emphasizing the importance of going where you can make a meaningful impact. Drawing from her experiences managing learning functions at Oracle University and later transitioning to teaching and advising top organizations worldwide, Liz offers a unique perspective on leadership development and the complexities of managing and leading. Throughout the episode, Liz sheds light on the challenges and nuances of being a speaker and thought leader, from the pressure to deliver value despite external factors to the importance of building lasting relationships beyond the keynote stage. She shares practical strategies for creating real change at an organizational level, drawing from her experiences and her commitment to equipping others with the tools they need for success. In addition to reflecting on her journey as an author and thought leader, Liz offers a sneak peek into her latest research project, exploring the formative experiences in people's work lives and the lasting impact of first bosses. With her signature blend of insight and authenticity, Liz leaves listeners inspired to embrace their own journey of thought leadership and drive positive change in their organizations and beyond. Don't miss out on this enlightening conversation! Three Key Takeaways: * Organic Career Growth: Liz Wiseman's journey into thought leadership underscores the importance of embracing opportunities where one can make a meaningful impact, leading to a diverse and rich career path. * Delivering Value as a Thought Leader: Liz shares insights into the challenges and nuances of being a thought leader and speaker, emphasizing the necessity of consistently delivering value and building lasting relationships beyond the keynote stage. * Empathy in Thought Leadership: Liz Wiseman highlights the importance of empathy in thought leadership, emphasizing the need to understand and empathize with the motivations and expectations of those who invite speakers. By making meaningful connections with clients and understanding their needs, thought leaders can deliver impactful presentations and foster long-term relationships.
In this podcast episode, Dr. Marie-Hélène Pelletier, author of "The Resilience Plan: A Strategic Approach to Optimizing Your Work Performance and Mental Health," shares insights into resilience and its profound impact on work performance and mental well-being. Dr. Pelletier discusses how her background in psychology and executive coaching led her to focus on resilience as a proactive opportunity for influencing outcomes earlier in individuals' lives. She emphasizes that resilience is not merely a personality trait but a skill that can be developed over time, influenced by factors such as emotional intelligence and optimism. By translating academic research into actionable strategies, Dr. Pelletier aims to empower professionals and leaders to enhance their resilience in practical ways that positively impact their work and personal lives. Drawing from her diverse experiences as an academic, clinical practitioner, executive coach, and business consultant, Dr. Pelletier provides valuable insights into navigating the journey of writing and launching her book. She highlights the importance of creating space and energy for intellectual creativity and resilience-building, ultimately aiming to prevent burnout and enhance thought leadership effectiveness. Looking ahead, Dr. Pelletier hopes that her book will not only inspire strategic thinking and action but also foster greater trust and opportunities for executive coaching and speaking engagements. Through her work, she seeks to empower individuals to embrace resilience as a strategic tool for success and well-being in both professional and personal spheres. Three Key Takeaways: * Resilience as a Strategic Focus: Dr. Pelletier emphasizes the proactive nature of resilience, highlighting its potential for influencing outcomes earlier in individuals' lives. By reframing resilience as a skill that can be developed rather than a fixed personality trait, she encourages listeners to invest strategically in its cultivation. * Translating Research into Action: Dr. Pelletier discusses the challenge of translating academic research on resilience into actionable strategies for practitioners and leaders. Drawing from her diverse background, she offers practical insights and approaches to resilience-building that resonate with her audience's experiences and needs. * The Journey of Writing and Launching a Book: Dr. Pelletier shares her personal journey of writing and launching her book, "The Resilience Plan." From creating space and energy for creativity to navigating the demands of publishing, she provides valuable lessons learned and insights into the process of bringing her ideas to fruition.
Join us in this episode of Leveraging Thought Leadership as we sit down with Eric McNulty, an esteemed educator renowned for crafting and delivering transformative educational experiences at prestigious institutions like Harvard and MIT. With a background in communications, Eric's journey from the business to the creative side, and later to the agency side, defies convention, ultimately leading him to a pivotal role as Creative Director at Harvard Business Publishing, and then on to a role as Associate Director of the Harvard T.H. Chan School of Public Health. In this episode, we discover Eric's insights on thought leadership, gained through his immersive experiences in marketing and global conference management. We uncover how his interactions with top executives and thinkers ignited his passion for leadership development, paving the way for his current focus on fostering purpose-driven leaders. Explore the genesis of Eric's thought leadership journey and his strategies for effectively disseminating ideas into the universe. Learn the art of asking probing questions, cultivating curiosity, and nurturing cross-domain knowledge to unlock innovative solutions and spark meaningful conversations. Further, Eric offers insightful advice for those just embarking on their career journey, emphasizing the importance of curiosity, adaptability, and lifelong learning in navigating the rapidly evolving landscape of leadership and professional development. Tune in to uncover Eric McNulty's unique approach to thought leadership and his mission to empower individuals to create positive change in their organizations and beyond. Three Key Takeaways: * Cultivating Curiosity and Cross-Domain Knowledge: Eric McNulty emphasizes the importance of curiosity and cross-domain knowledge in thought leadership. By exploring diverse perspectives and asking insightful questions, individuals can uncover innovative solutions and foster meaningful conversations. * Leadership Development and Lifelong Learning: Eric underscores the significance of leadership development and lifelong learning in today's rapidly evolving world. He encourages individuals to continuously seek satisfaction and joy in their work while adapting to new challenges and acquiring new skills. * Effective Response over Reaction: Eric discusses the importance of distinguishing between reaction and response in leadership. By learning to calibrate pace, accurately assess situations, and forecast outcomes, individuals can avoid knee-jerk reactions and achieve more positive results in challenging situations.
In this enlightening podcast episode, Shanil Ebrahim, Partner and National Life Sciences & Healthcare Consulting Leader at Deloitte takes us on a journey through his professional evolution from bioethics to consulting, shedding light on how he has become a key player in shaping the discourse around the future of healthcare. Ebrahim begins by recounting his early career as a bioethicist, where he grappled with profound issues ranging from pediatric intensive care to end-of-life care, advocating for patients and their families during difficult times. This experience spurred him to pursue further education, obtaining a Master's in Bioethics alongside medical science and later a Ph.D. in clinical epidemiology, all while maintaining a steadfast commitment to serving underserved and vulnerable groups. At Deloitte, Ebrahim has found a platform to amplify his impact, using his insights to identify healthcare challenges before they became apparent to others and advocating for patient-centered care. Over time, his role at Deloitte evolved from transactional problem-solving with clients to becoming a voice within the broader healthcare ecosystem. This evolution was further accelerated by the COVID-19 pandemic, which provided an opportunity for Ebrahim to foster critical dialogue between private and public sector organizations on a national and global scale. One of Ebrahim's key strengths lies in his ability to convene diverse stakeholders to tackle complex healthcare issues. Whether through formal national roundtables or more informal collaborative think tanks, he brings together a multidisciplinary mix of healthcare leaders, policymakers, and technologists to explore innovative solutions. By leveraging his extensive network and personal relationships, both within Deloitte and externally, Ebrahim ensures that the right voices are at the table to drive meaningful change. However, building trust and fostering open dialogue among participants is no small feat. Ebrahim emphasizes the importance of establishing trust through long-lasting one-on-one relationships, creating an environment where individuals feel comfortable challenging each other's perspectives. This foundation of trust enables Ebrahim to facilitate conversations where participants can explore nuanced viewpoints and strategies, ultimately leading to collective action. Three Key Takeaways: * Complex problems require a diverse range of stakeholders from various backgrounds and fields to come together in an open and trusting manner to seek collaborative solutions. * Trust is a critical part of collaboration. Through long-lasting one-on-one relationships and transparent communication, you can create an environment where participants feel comfortable challenging each other's perspectives and exploring innovative strategies grounded in reality. * Thought Leadership is about being agile and being able to have insights into the changing landscape of your domain of expertise.
In this episode, we welcome Janet Foutty, former Chair and Consulting CEO at Deloitte, and co-author of the insightful book "Arrive and Thrive: 7 Impactful Practices for Women Navigating Leadership." Janet shares her journey from the corporate world to becoming a thought leader in women's leadership development. We delve into why, despite her demanding career at Deloitte, Janet chose to invest her time in developing thought leadership. Janet emphasizes that in professional services and consulting, thought leadership is crucial for staying ahead in the market and providing valuable insights to clients. Janet reveals the inspiration behind "Arrive and Thrive" and how a collaboration with Simmons University sparked the idea. Together with Simmons' president, Lynn Perry Wooten, they aimed to explore not just how women arrive in leadership positions, but also how they thrive once they get there. This concept of continual arrival and thriving resonates deeply in the careers of many women, prompting Janet and Lynn to craft a book that goes beyond their own experiences by incorporating insights from interviews with various professionals. We uncover the process of testing ideas for the book, including reaching out to successful clients for their input. Despite initial apprehensions, Janet was overwhelmed by the positive responses, reinforcing the value of meaningful connections in professional circles. With the book now published, Janet reflects on the impact it has had, sparking engaging conversations with women in leadership roles and even influencing discussions with men on leadership principles. The book has become a catalyst for diverse conversations and has expanded Janet's outreach beyond her previous endeavors. Join us as we explore the journey of leadership with Janet Foutty, from arrival to thriving, and discover the insights she's gained along the way. Three Key Takeaways: * Developing thought leadership is necessary to stay ahead of market trends and to provide valuable insights to clients. * Many thought leaders have valuable experiences they could incorporate into a book. However, by including the experiences of others you can validate and elevate your ideas. * Maintaining a professional network of people you trust and who trust you in return can prove valuable far beyond the sales cycle.
In this episode, Kate Bravery, the Global Leader of Advisory, Knowledge, and Insights at Mercer, discusses the importance of thought leadership in today's workforce. Kate, also a co-author of the book "Work Different: 10 Truths for Winning in the People Age," shares insights into her roles at Mercer, including leading the Talent Advisory practice globally. She emphasizes the significance of thought leadership in bringing new perspectives to clients, particularly in the areas of health, wealth, and career. Kate highlights the integration of thought leadership into both internal and external practices, stressing the importance of aligning language and ideas to foster genuine conversations and feedback with clients. She emphasizes the need for compelling thought leadership that resonates with both internal teams and external audiences. Furthermore, Kate provides valuable insights into the setup of thought leadership functions within organizations, emphasizing the need to consider placement, ownership, and measurement of success. Unlike traditional functions, thought leadership can sit in various areas depending on the organization's structure, in Mercer's case, within global business solutions with a reporting line to strategy. This episode offers practical advice for organizations seeking to enhance their thought leadership capabilities and drive innovation in the ever-evolving workforce landscape. Three Key Takeaways: * Thought leadership can serve as a vehicle for challenging traditional perspectives and bringing new insights to clients, ultimately enabling organizations to tackle persistent challenges in innovative ways. * It is important to align language and ideas internally and externally to foster genuine conversations with clients and drive meaningful feedback loops. * When setting up thought leadership functions, consider placement, ownership, and metrics for success.
In this episode of the podcast series on bridging the researcher/practitioner public divide, Dr. Priya Nalkur, president of the Round Table Institute and author of "Stumbling Towards Inclusion: Finding Grace in Imperfect," shares insights on bridging theory and practice. Dr. Nalkur emphasizes the importance of language in communication, advocating for accessibility and authenticity by embracing diverse vocabulary and genres. She encourages individuals to find their unique voice, navigating the discomfort of being different and the fear of not being accepted. Moreover, she discusses the significance of audience engagement and dialogue, highlighting the value of listening to diverse perspectives even amidst resistance. The conversation delves into Dr. Nalkur's upcoming book, which champions the idea that imperfection is inherent to humanity. She likens relationships to icebergs, with much depth hidden beneath the surface, and advocates for vulnerability and courage in acknowledging mistakes and repairing relationships. Furthermore, the framework of adaptive challenge in coaching and organizational work is explored, distinguishing between technical and adaptive challenges. Dr. Nalkur emphasizes the necessity of adapting to change, learning from experiments, and embracing life's lessons to navigate complex challenges effectively. Originally conceived as a companion to workshops, the book expanded in scope due to her publisher's interest in personal details like the origin of her workshop. Dr. Nalkur shares the excitement surrounding ongoing dialogues sparked by the book, even in the pre-order phase. Continuing research has led to the identification of eight common stumbling blocks for leaders, with an accompanying assessment on her website to aid readers in overcoming these obstacles. Through the podcast, Dr. Nalkur provides valuable insights into fostering inclusive communication, embracing imperfection, and navigating adaptive challenges in both personal and professional contexts. Three Key Takeaways: * To bridge the gap between researchers and practitioners we need to be aware of the language we use and how to use inclusive language. * Vulnerability and courage are the keys to owning mistakes, learning from them, and allowing others to do the same. * By listening and understanding diverse perspectives even in the face of resistance you can gain a powerful and new understanding of a situation or problem.
In this podcast episode, we venture into the intricate world of ghostwriting with AJ Harper, a seasoned editor, and publishing strategist who helps authors write transformational books that enable them to build relationships, grow their brands, and make a significant impact on the world. Ghostwriting, a term often shrouded in misconceptions, is dissected to reveal its multifaceted nature, shedding light on the diverse roles a ghostwriter can assume. AJ underscores the importance of understanding that ghostwriting is an umbrella term with no standardized regulations, urging aspiring authors to exercise caution and discernment in their collaborations. Central to the conversation is the collaborative essence of ghostwriting. AJ shares how a skilled ghostwriter can serve as a guiding force, refining the author's concepts and intellectual property while remaining attuned to their vision for the book. Contrary to the misconception that ghostwriters simply pen entire books in isolation, AJ emphasizes that most engagements involve a symbiotic relationship aimed at honing the author's message, understanding their audience, and ensuring the book fulfills its promise. As the conversation unfolds, AJ offers invaluable insights into optimizing outcomes with a ghostwriter. From clarifying book fundamentals to incorporating contractual safeguards such as exit clauses and rewrite provisions, authors are equipped with practical strategies to navigate the ghostwriting process effectively. Furthermore, AJ underscores the paramount importance of long-term book marketing—a facet often overlooked by aspiring authors. By emphasizing the need for sustained promotional efforts spanning several years, AJ empowers authors to harness the full potential of their literary endeavors. In essence, this podcast episode serves as a beacon of guidance for aspiring authors navigating the labyrinth of ghostwriting. Through AJ Harper's illuminating insights and practical wisdom, listeners are empowered to embark on their literary journeys with clarity, purpose, and confidence. Highlights: * Ghostwriting involves collaboration to refine concepts, understand readers, and meet the author's goals, emphasizing clarity in book fundamentals. * Authors must be prepared for long-term marketing efforts, nurturing their books for several years beyond publication to maximize benefits. * It's crucial to ask the right questions and seek referrals when choosing a ghostwriter, ensuring they have relevant experience in the author's genre.
In this podcast episode, Thought Leadership Leverage Founder and CEO Peter Winick and COO Bill Sherman engage in an extensive exploration of the realm of enterprise thought leadership, drawing from their wealth of experience in the field. They dissect the crucial frameworks and models required to seamlessly integrate thought leadership into large organizations. Highlighting the evolving demand for meticulously researched and validated content over mere opinion-based insights, they stress the importance of aligning thought leadership endeavors with the strategic objectives of the enterprise. Moving beyond theoretical discussions, Winick and Sherman explore the practicalities of scaling thought leadership within corporate landscapes. They underscore the fundamental distinction between catering to end-users and economic buyers, emphasizing the imperative of delivering actionable and measurable ideas tailored to meet the diverse needs of large organizations. Their insights shed light on the necessity of adapting thought leadership strategies to accommodate high-volume, low-ticket sales approaches, are crucial for penetrating vast enterprises and ensuring widespread adoption of transformative ideas. The conversation culminates in an exploration of emerging trends reshaping enterprise buying behaviors and presenting new opportunities for thought leaders. From the advent of "train-the-trainer" models to the integration of additional needs into core programs, Winick and Sherman dissect the complexities of these trends and offer strategic insights into navigating integration deals effectively. They underscore the critical importance of aligning thought leadership initiatives with tangible business outcomes, highlighting the need to demonstrate how intellectual property can directly contribute to revenue growth, customer satisfaction, and overall organizational success. Three Key Takeaways: * Thought Leadership has to be validated when taking it to large organizations. More and more companies are seeing the importance of consistency and credibility that are found in validated models. * When scaling our thought leadership for the enterprise level don't get fixated with the end-user. Remember the needs of the economic buyer can be very different and when dealing with the organization the pains of the economic buyer have to be your focus. * Trends in frameworks and models don't change as fast as fashion but you still need to be aware of where the industry is going and move with it.
In this captivating episode, we sit down with Robin Daniels, the Chief Business and Product Officer at LMS365, to embark on a profound exploration of thought leadership in the ever-evolving landscape of technology and software companies. With a career adorned with pivotal roles in various tech enterprises, Robin brings forth a wealth of experience and insights. Throughout the discussion, Robin unveils the pivotal role that thought leadership plays in the trajectory of tech firms. He emphasizes the transcendence of competition beyond mere product features, underscoring the imperative for companies to anchor themselves in a higher purpose. It's this alignment with a broader mission, Robin suggests, that fosters enduring connections with customers and stakeholders. A particularly enlightening segment of the discussion revolves around the role of internal champions in driving organizational success. Robin shares how cultivating a culture of empowerment and trust can transform employees into passionate advocates for the company's vision. These internal evangelists, he argues, are instrumental in securing high-stakes deals and fostering organic growth. Three Key Takeaways: * Companies often compete at the feature or product level, but if you want to stand the test of time you have to stand for something bigger. * Moving from evangelizing to evangelizing through is a massive step, that takes time and trust but can have huge rewards. * People are social media are not looking to be sold to. If you want your thought leadership to catch on find the things you are passionate and knowledgable about and speak to those.
In this episode, we sit down with Russell Kern, a seasoned business leader, entrepreneur, author, and speaker renowned for his expertise in organizational development and the transformative potential of effective coaching. As the founder of Kern and Partners, Russell has dedicated himself to optimizing human capital and empowering high-performance teams. Russell shares his insights on leveraging thought leadership to drive business growth through education, embracing the philosophy of "Give to get." Rather than focusing solely on brand recognition, Russell emphasizes the importance of addressing the immediate problems and challenges faced by his audience. He likens his thought leadership to "pain magnets," aiming to provide relief and solutions to pressing issues. Russell emphasizes the need for practical, actionable content that facilitates skill mastery and drives behavior change. Distinguishing thought leadership and content marketing, Russell highlights the importance of credibility and relevance in thought leadership. He underscores the need for visually engaging, quick-hitting content that captivates and excites the audience, whether it's through traditional mediums or emerging platforms like TikTok. Join us as we explore the strategies behind effective thought leadership and learn how to craft compelling content that resonates with your audience in today's fast-paced digital landscape. Three Key Takeaways: * You can draw in your target audience by creating thought leadership that not only speaks to their problems at the moment but also provides the promise of a solution. * Smaller firms can benefit immensely from investing in thought leadership, allowing them to punch above their weight class. * Effective thought leadership needs to grab the audience's attention. Make sure it is visually compelling and quick-hitting.
In this episode, we sit down with Larry Harding, the Founder & CEO of HSP Group, Inc., a renowned provider of solutions for companies venturing into the global expansion market. Larry sheds light on the complexities and surprises that often accompany international expansion efforts. Larry explains that many clients underestimate the challenges of global expansion, emphasizing the mantra "you don't know what you don't know." HSP Group assists companies in managing various aspects of their global footprint, from finance and accounting to legal compliance and human resources. Despite clients' initial interest in expanding overseas, they often come to realize the intricacies involved and the need for expert guidance. Drawing from his own experiences, Larry discusses the genesis of HSP Group. Frustrated by the inefficiencies and challenges faced during his tenure as a finance professional overseeing international expansions, Larry recognized the necessity for a dedicated company to address these issues comprehensively. Targeting fast-growing companies lacking infrastructure or experience, HSP Group aims to be a trusted resource for CFOs and venture capitalists navigating global expansion. Larry emphasizes the importance of thought leadership and establishing credibility within the industry. Through strategic partnerships with legal and financial professionals and by utilizing their own services internally, HSP Group builds trust and demonstrates its expertise in managing global operations. Join us as we delve into the complexities of global expansion and the crucial role of education and expertise in ensuring success.
Eric Siegel is a seasoned consultant with more than twenty years of experience with machine learning. In today's podcast, Eric shares insights from his best-selling book, "Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die," and his second book, "The AI Playbook." Having taught AI and machine learning at Columbia, he expresses frustration at the underutilization of machine learning. His mission with "The AI Playbook" is to bridge the gap between data scientists and business professionals, emphasizing the need for a customized process, discipline, and playbook for successful machine learning projects. The conversation delves into the misconception surrounding AI and machine learning, emphasizing the importance of planning for business outcomes and operational changes from the project's inception. The guest stresses that the value of AI lies not in its cool factor but in successful deployment. Discussing his second book, he reflects a focus on preorders and an emphasis on podcasts, he shares his strategy for getting the book into the hands of Fortune 500 stakeholders vested in machine learning success. Tune in for an insightful journey into the world of predictive analytics, AI deployment, and the passion that fuels success in the realm of thought leadership. Three Key Takeaways: · Business professionals must gain some technical knowledge to establish a standardized practice for machine learning. · Understand the use case – what is predicted and how it’s acted upon are the cornerstone of driving value in machine learning projects. · AI and machine learning are powerful tools but don’t get lost in the wonder of them. Stay focused on what you need them to do for you.
Organizations often talk about having a culture of innovation. But what does that look like? To explore innovation and how to achieve transformative breakthroughs I’ve invited Kim Christfort to join me. Kim is the Chief Innovation Leader and National Managing Director of Deloitte Greenhouse Experience, where they work to spark new thinking, accelerate decision-making, and build long-term business development. Kim shares how her background in theatre and science gave her a love for problem-solving and interacting with people, but it wasn’t until she created her position at Deloitte for herself that she could fully incorporate her creative side. The Deloitte Greenhouse Experience is not just a space, it is an experience, a stage where Kim can set the environment to diagnose what is holding the group back and activate the brain through immersion to create momentum and opportunity to break through the barriers that are holding you back. For ten years Kim and her team have been working with people, teams, and leaders to achieve breakthroughs but have never codified or packaged the research and data they have been doing. This was the catalyst for Kim’s book The Breakthrough Manifesto which acts as a field guide for leaders and organizations to act, join the movement, and achieve breakthroughs that can fundamentally shift the way an organization thinks and operates. Three Key Takeaways: · A good metric for thought leadership is repeat usage. If people continue to come back time and again, investing their time and money they must be seeing value from it. · Moments are all around us. They are opportunities. Thought leadership can have a huge role in making those opportunities visible to clients. · Thought leadership that can become a movement is powerful. Those who believe in your ideas will become your biggest and loudest champions.
When complex topics come up, thought leaders typically have a list of usual suspects we can turn to for information. However, by continually going to these same sources you might become repetitive and miss out on new and important perspectives. To explore why these old habits can be detrimental and how we can overcome our presets I’ve invited Watchen Nyanue Hampton to join me. Watchen is the Founder and CEO of I Choose the Ladder, a boutique consulting firm in Chicago that does work at the intersection of talent culture and strategy. Watchen starts us off by discussing how our defaults could be drowning out other voices and perspectives that could potentially be advantageous to your business. Further, she shares how breaking that cycle can only happen with conscious and thoughtful effort. Finding new voices that want to step into the spotlight can be difficult. Watchen explains how finding them can only happen by getting to know people as people, by humanizing the way we interact with others in our personal and professional spaces. Asking questions and being genuinely interested in others can help them feel seen and heard, which will have a massive impact on how they work and the pride they feel. Watchen shows how elevating others in thought leadership and using your own power to share the spotlight can be good for retention, succession planning, and reaching wider audiences through wider conversations that you otherwise might never have been aware of. Three Key Takeaways: · If you are in a leadership role it is your job to know the people who you are leading. · Be intentional about the way you craft your life and your career. Always know that you have a choice. · If you are not part of the community and are aware of the conversations that are going on, you are never going to think about engaging them.
AI is a hot topic right now, but many don’t fully understand the ramifications. How do you present data sets and explainable AI to the average person? Today we sit down with Keith Goode, the Vice President of Services at ZeroedIn Technologies which provides HR solutions by combining people data with business data for one source of truth. Our conversation begins by getting a sense of how complex ideas like AI can be used by people who are not familiar with it. Keith shares how he identifies the business issue or concern at hand and that AI could be useful to help solve those problems. From there they seek the right data to answer the questions and then qualify that information by looking at historical data, then aggregating it together to generate an AI model that can predict outcomes based on the predetermined traits. Building a data set is a crucial part of creating an accurate AI model. Keith explains how they use a template that has key factors that have been used in the past coupled with various data elements that are unique and important to the client. Keith continues by explaining how the model can be tested and updated to make the model more accurate. If you want a better understanding of AI in terms everyone can understand you’ll want to tune into this episode. Three Key Takeaways: · If an idea is not explainable, then it is also not actionable. · AI models are not a one-and-done solution. You need to update and retrain them to ensure relevance and effectiveness. · AI models allow for a deeper and more complex dimension of examination of complex topics.
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