The Mastering Portrait Photography Podcast

Ever wondered why you should sign your work?  Well, in this, our 150th episode, we have chat about it. But before that, a quick catchup with Charlie Kaufman of Click Group at The Photography Show - head to https://www.clickliveexpo.co.uk/ to see details of one of the most exciting events in years! There is also news of the PMI Smoke Genie / Smoke Ninja competition - a fantastic opportunity to get creative and win some hefty prizes.  The details for this brilliant competition can be found here: https://pmigear.com/pages/smokeninja-portrait-contest  Good luck! If you're interested in any of our workshops or masterclasses, you can find them at https://www.paulwilkinsonphotography.co.uk/photography-workshops-and-training/    Enjoy (and sign your work!)   Cheers P. If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode. PLEASE also subscribe and leave us a review - we'd love to hear what you think! If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk.    Transcript [00:00:00] OK there are one or two fruity words in this episode. If you're offended by swearing then I do apologise! [00:00:05] So I'm here at the photography show up in the NEC in Birmingham, have just bumped in to one of the big characters in the industry. So tell me a little bit about who you are. So, Charlie Kaufman, Honorary Fellow of the Societies, uh, been in the business for 35 years, professional, and I've run the Click Group for 30 years. [00:00:27] Started in 1994. And you've got several other letters after your name. I thought it was KFA, but you said it was No, it wasn't KFA. FKA, as my mum always says, fucking know all, uh, excuse my language, but no, a fellow of the societies, I was the youngest, uh, BIPP licensorship and MPA, uh, licentiate when I was just 17 years old, so two years into the industry, I'm also the CEO of Click Backdrops and Click Live, a new expo launching at Stoney Park, Coventry, this June. Tell me why you've come to the photography show. So it's all about brand awareness. Clip Backdrops, uh, exhibits at all of the major trade shows in the, in the world. [00:01:04] We do about 100, 000 miles with my partner in crime, Gary Hill. He's got more letters after his name than the alphabet, and Gary and I love doing the trade shows because it gets our British made, award winning product in the hands of creative photographers, so they can see the difference of why they're investing in a quality product. [00:01:23] Why do you love this photography industry of ours so much? I love it because it's changing. I love being in an industry where we make money from giving people creative memories for people, creating art. I love the fact that being the owner of a company, I'm in control and I can pivot in a heartbeat in which direction I want to take my company. [00:01:44] And that's one of the problems that a lot of British photographers don't do is pivot enough and change quickly enough. But being a small company, we're very quick at changing. We can actually have an idea to marketplace sometimes within a week. [00:01:57] And if there's one thing you could change about the photography industry that we know so well, what would it be? [00:02:03] Well, I'm going to hone in on the British photography industry, and what we need to change is we need to get British photographers getting more educated. Uh, as Big Dog Damien once said, the better, the easiest way to make more money as a photographer is to be a better photographer. I completely agree with that. Visiting ten U. S. expos a year, these expos sometimes start at 7am and these photographers are in classes and learning till midnight every single day. And that's one of the reasons that my team and I have launched Click Live, a brand new, uh, educational expo launching Stony Park, Coventry this June, where we've brought in the biggest educators from around the world. I mean, we've got Lindsay Adler, we've got Chris Knight, but we've also got other educators that have never even taught before in Europe, like Kimberly Smith, one of the world's best digital artists. So we want to give British photographers and European photographers, the opportunity to learn, hone in their craft and get better. Because the better you are, the more money you should make out of photography. It's as simple as that. [00:03:04] Brilliant. And I have to say, it's an honour and a privilege to be a very small part of that operation. I'm very... [00:03:09] ...an important part of that. Not a small part, an important Don't sell yourself short, Paul. You're an important part as we launch Clickmasters, a digital and print competition. And the nice thing about our print competition? Our educators at the show are not allowed to enter. So they're there to mentor and help and, and train, but they can't enter this year's competition. [00:03:33] Excellent. Well, I'll tell you what, I'm beyond excited about it. [00:03:36] Thanks for talking to me, Charlie. See you I'm Paul. And this is the mastering portrait photography podcast. [00:03:43] Can you believe it? 150. Episodes honestly. I never really thought about it when I set this thing going about six years ago and here we are. 150 episodes later. I thought, I think I thought it would just be somewhere where I could get things off my chest -a sort of passive therapist, I suppose, and let's face it, we all need one of those mine, well, mine, just happens to be a microphone. [00:04:29] Since then I've muttered about, oh, so many things, have interviewed all sorts of people and received well, many and varied emails. I've also been told I do have a face for radio, and that even happened again, today. [00:04:46] But I'll take those little wins when people tell me they find the podcast either interesting or at the very least, something that passes time on a journey. Anyway, that interview was with the wonderful Charlie Koufman, who not only is the owner of Click Backdrops, which are brilliant and British. I will put the link in the show notes, but it's also the inspiration behind the upcoming Click Live convention, Which you will all be hearing about. In the coming months and I cannot wait to see you there. [00:05:16] So here we are, it's April. And how are you? Did you have a good weekend? I hope you did. Sarah and I went down to Plymouth in Devon, Southern England. As well more almost as far south as you can get. In the UK with Harriet, our daughter and had a wonderful weekend with my in-laws. [00:05:36] We drank a little beer. We ate a little chocolate, actually, we ate a lot of chocolates. We bought some Devon fudge and we painted some pottery. Yep. You heard that right. We went pottery painting. It was Sarah's idea. She wanted to do something that was a little different, maybe a little creative pass a couple of hours. [00:05:55] The weather wasn't predictable. It wasn't bad. It wasn't good. It was just well crazy. And so we headed inside to do a little pottery painting. And apart from a very slight mismatch in how things were explained to us,- it turns out, I guess I've got a face that looks like a primary school child, as the explanations were to put it mildly a little basic, but I guess in the end, the heart and soul were very much where they should be. [00:06:26] And we had a blast. [00:06:29] Well, at least we did, as long as we dab-dab-dabbed, and we didn't wipe-wipe-wipe because if we were caught wipe-wipe-wiping There would be ter-ouble. We would be shown the error of our ways and instructed to get back to that dab-dab-dabbing. Anyway, it turns out I'm pretty good at dab-dab-dabbidy-dab-dabbing. [00:06:48] And I spent nearly two hours, literally dubbing black glaze onto a pot, on which I could then paint a wintery woods, kinda scene. [00:06:58] Harriet and Sarah. Well, they're a little more subtle with their craft with gentle blues and teals, little tiny flowers and spots of detail. Subtle understated, gloriously sophisticated. While mine was anything but that, but Hey, I need a new pen pot. As I have knocked my tin mug off the desk, yet again, today. And I really do need something that is seriously heavy, preferably black and well, it'd be nice if it was something that was a little unique. I'll get no points for subtlety, but I'll get plenty for the drama. [00:07:32] And since it's been a long, long bank holiday weekend, there isn't too much to report on the diary of a working pro front, at least not in terms of shoots because we took the weekend away, took the time off. And so we haven't been shooting that much. [00:07:48] We have had a couple of portrait sessions Hearing Dogs, just Hearing Dogs, brilliant, fun as always. And a one-to-one workshop here at our studio. And I love. Workshops. And I love this one in particular. A guy called Dave came down. And we spent the day creating, I think, well, I think. I think some magic, two of my clients now for models, we always use our clients. We don't usually use professional models because at the end of the day training photographers with models sets the sets an expectation that it's always going to be that easy. [00:08:24] And of course it's never that easy. So Charlene and Katie came in as our models for the day. And while they may not be professional models , they are both just splendidly, photogenic, and more importantly, incredible people to spend time, laughing with working with and playing with light around. [00:08:42] And I love, I do genuinely love these one to ones. Because they are entirely bespoke, they're entirely creative. We have the time to sit and answer any questions. We can explore ideas and let, well, let the client just guide us, which is exactly what we did. And the images that we finished up with well, everything I ever set out

In this episode, I get to very briefly chat with Louis Wahl, CEO of WEX Photo Video. Turns out he is a really nice guy (and with luck, I'll get to chat to him in a full-length interview at some point in the future.) It's the great thing about the photography show - I get to meet loads of people! As well as the short chat, the episode is primarily a response to an email I received from 'Steve' asking what first strobe he should choose.  Having sat and pieced together an answer, I thought it would be useful to make a podcast out of the answer.  I guess you can be the judge of that! Cheers P. If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode. PLEASE also subscribe and leave us a review - we'd love to hear what you think! If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk.    Transcript [00:00:00] My name is Lewis Wall, and I'm the CEO of Wexphoto Video. Okay. So maybe this needs just a little explanation at the photography show last week, which was a blast. I took my little handheld recorder and just grabbed a few people as I wanted ran the show. And I had a vision of creating one big podcast episode where multiple photographers could answer the same question. [00:00:25] Just questions about the industry, how they felt and why they were, where they're at the show. But when I played them back for a couple of reasons, I didn't think that that was going to work mostly. And you'll hear this in this little snippet. I get quite excited and an hour of that. Well, nobody needs that in their life. [00:00:42] So instead I'm going to sprinkle these little clips. Through some upcoming podcasts just for interest. And so you can hear the views. I have some really interesting people in our industry. [00:00:53] And I started with this guy. Now I bumped into him. And by accident. I was buying a memory card for the recorder. Actually. I needed additional memory card. And so I went and queued at warehouse express, WEX photo and video. Standing there quietly in the queue and the next chapter at the till waved his arm at me, I went over and while I was there, I noticed that it was Louis. It said on his badge CEO. Of WEX photo video. And do you know what I thought I chance, my arm and see if he would be willing to do a short interview. Well, you couldn't have met a nicer guy. And he was very willing to give me a few, a little bit of a viewpoint. And so we grabbed just five minutes and this is that interview. [00:01:33] And I start the conversation with why. Do you come to the photography show? This is where our customers are, uh, and they expect to get the service that we provide to them all the time in the stores, and we provide to them online, as well as our institutional customers, a lot of our professional customers, so, yeah, I mean, this has got to be the place to be. [00:01:52] Where else wouldn't you be at a time like this? This is a brilliant place for us to meet our customers. And, of course, I have to ask you, well, I guess it's an obvious question, but you're a supplier to this incredible industry. Why do you love the photography industry so much? Well, the one thing is that I don't come from a photographic background myself. [00:02:10] I actually come from a kind of a radio television production background. But it's all about the intrinsic desire that our customers have to accomplish something. There's an artistic need, so We've got a mission, which is to help our customers get the perfect shot every time and anytime. People come to us not to buy a black box with a camera in it. [00:02:31] They come to us because they've got a problem, and that's brilliant. So they've got a project, they've got a creative spark, they want to achieve something. And all of the people who work with us, they're all photographers as well. So they've all started with some kind of imaging or background, a creative background. [00:02:46] My last question, this is just a very short set of snippets, but my last question is if you could change just one thing about this beautiful industry of ours, what would it be? That's a tough one. I wouldn't necessarily say it was a perfect industry. I wouldn't say it was problematic. [00:03:02] It's, what would I change? I'd probably make it a bit easier for us to understand how people work. Product is flowing through from the developers, the people who are originally designing it all the way through the end user. 'cause that's often a very translucent, it's almost opaque, so you don't quite understand what's happening there. [00:03:21] Sometimes the big brands will tell you a little bit more about where their thinking is, how they want to develop their technology. But I think what happens is you get a lot of customers who they want to see that they actually wanna see that where, where the technology's going. Because again, they've got these objectives and often it. [00:03:37] You know, it's kind of cased in a little bit of secrecy. I kind of understand that. If you're developing technology, you want to protect it. You want to protect your intellectual property. But that's probably the only thing I would say that's a little bit problematic, yeah? I mean, we went through such a long period of difficulty in terms of production supply. [00:03:56] People were very difficult to find stuff. Um, we're kind of through that now. We can get pretty much what we need. Um, but, uh, you kind of feel this, probably me as not a terribly, um, technologically, uh, kind of genius sort of person. You kind of, well, where does it go next? And I think a lot of people kind of think in that way too. [00:04:15] They want to compete, they want to, they want to grow, they want to develop. So, yeah, I'd say that's probably one area. It's like, what does it look like? You know, what does the future look like? That's probably one question everybody's got. What does the future look like? It's funny, in the last episode I did, one of my laments was, I wish more of the kit was designed with the photographers that are going to use it in mind, as opposed to the guys developing it with their, you know, various bits of interfaces and the way the software, it's all software driven now, everything is software. [00:04:44] Um, and I wish there were more people who are photographers involved in the design phase. But listen, what an absolute pleasure, thank you both for your good service, I've just bought, A very small memory card from you, but over the years, I've spent many thousands with you, but thank you for it. It's my pleasure. [00:04:59] Thank you so much. So, like I said, you can hear me getting very excited, but what a thoroughly decent guy and of course, warehouse express WEX photo video. Is one of those bastions of the industry. It's huge. And it's ultra reliable. I've bought a ton of kit. From them over the years and I'm sure I will continue to do so. [00:05:19] And it was a real pleasure to meet Louis a genuinely nice guy. At least he was in the few minutes I got to chat to him. And hopefully I did leave with a seed that I'll go over and maybe get a chance to record a full length interview with him. Cause I think the insights. From some of our trade suppliers. Would be fascinating for all of us because they've seen the trends and they've got the data on it. [00:05:41] Whereas each of us. Our, in our little silos. So one after the other, I will introduce these little interviews into each of the upcoming podcasts. I'm Paul. And this is the mastering portrait photography podcast. [00:05:56] So hello. One and all, I hope you well on this, I see quite bright and sunny Sunday evening. It's not particularly warm, but at least for a moment, it isn't. raining yesterday, dance the showers quite a bit. It was a good day yesterday. I've had a good week, lots and lots going on. As you can imagine, we had a training workshop here on Monday, which was an absolute blast. [00:06:33] It was so much fun. We called it a mastering extraordinary to sorry, mastery can't even get my own titles right. Mastering Ordinary To Extraordinary Studio Photography, which is basically about shooting in reasonably confined spaces. [00:06:47] And the guys that came in the workshop with just brilliant. We laughed all day the models big shout out to Kinga and to Libby who were brilliant. The two guys who modeled for us and the whole thing about having a good time, enjoying being creative learning as we go Was just the whole, the whole workshop the whole day. It was fantastic. [00:07:09] So thank you to everyone who came. Also this week. I had two shoots yesterday. You forgive me for telling this story. It was that. It was a good day. Lovely clients, but I did that thing that I do so often, which is to get people's names muddled. And this is yet another one of those extreme examples. Sophie and Matt were the couple and Bertie was their dog. So as we're heading out into the garden to take some pictures in daylight, I'm just double checking their names. [00:07:38] I've got, my phone it's got the appointment on it. I'm just very quickly scanning it to make sure I've got everything I need. It's Sophie and Matt, Sophie and Matt, Sophie and Matt. I've literally, as I put my phone in my pocket. I turned to them and say, right, so Alice and Sam, what are we going to do? And the two of them just look at me. Are you absolutely out of your mind? And the minute they looked at me, I knew I'd got it wrong. [00:08:05] How, how, how can your brain ditch what you've just been reading. I mean, literally, as I said, it. It was seconds after I'd read it. The only name I remembered it was Bertie the dog. It was just, oh, come on. Anyway. Saturday was interesting in as much as, although we've had the alien crumb kit in no

Well, I'm back on the road with a microphone - but this time in my wife's nippy little Peugeot!     There are so many aspects of customer service but one of them is how you explain what you're going to deliver and how you're going to do it and, given the stories in this episode, that is something that is very easy to get wrong!  Ultimately, clarity is king!   Cheers P. If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode. PLEASE also subscribe and leave us a review - we'd love to hear what you think! If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk.  Full Transcript: EP148 - Clarity Is King [00:00:00] So for those of you with sharp ears, you may have noticed that that does not sound like my regular Land Rover biscuit tin on wheels, and you'd be absolutely right about that. I shall tell you the slightly sorry tale of what's happened to my Land Rover, uh, later in the podcast. In the meantime, I'm heading up to the photography show in Sarah's car, which is, frankly, as nippy as hell. [00:00:26] It's like driving a go kart. It's tiny, it's quick, it's a lot of fun to drive. It's not my Land Rover, but hey, I'm Paul, and this is the Mastering Portrait Photography Podcast. [00:00:40] So hello one and all, it is a very, very wet Sunday here in the UK. It's one of those, it's one of those days when I look around me And everything looks monochrome. You. You wouldn't be certain if this was an entry in a photographic , competition, I'd be accusing the author of putting a, a plugin on it that has sucked the color, sucked the life outta the scene. The sky is well gray, the road gray, the walls. The trees and hedges as I drive past them, sort of a grey green. Even, even the bright yellow markers on the roundabout signs that I've just driven past are not iridescent yellow. They're sort of a dull ochre. [00:01:44] Everything about today, except for my mood, is grey. And actually, it's been a little bit of a mixed month. Now, I know I said at the beginning of the year, and this, I said also at the beginning of the year, You never set yourself. New Year's Resolutions, because they're impossible to live up to, and if you want to do something, just set out about doing it, whatever time of the year it is, just set about doing it. [00:02:05] I set about doing a podcast a week, and then crunched into some of the busiest couple of weeks, I think, I can remember, which I'm now, well, sort of surfacing from. It hasn't, it's not exactly clear As in, the diary isn't clear, there's a lot going on but there are also chunks like today when I'm gonna spend the best part of three hours sitting in a car. [00:02:26] Now I know three hours, to my American and Australian friends, is like driving down to Starbucks for a coffee. For us in the UK, that is not an insignificant amount of time. So I'm going to record a podcast or two and then maybe over the coming weeks I'll get back into the rhythm of it and get these things rolling. [00:02:44] But there is so much going on story of the Land Rover so let's deal with some of the slightly sadder news over the last couple of weeks or last month or so. It started with an accident. Excellent couple of days up with the BIPP, that's the British Institute of Professional Photographers, or Professional Photography up in Preston, and then had a great meeting and spent a lovely evening with the guys for, with Martin and the guys there. [00:03:12] Discussing things like the monthly competition, how we're gonna, promote it. It's been very successful so far but of course, there's plenty more we could be doing. And then on The following day, went across to record a podcast, went across with a friend and a photographer, Sean Conboy, to meet a photographer who I had never met personally, but knew about, a guy called Stuart Clark. [00:03:35] Now, Stuart is 97, nearly 98 years old, and one of the sharpest, most interesting photographers I think I've had the privilege of meeting. We sat in his lounge and recorded, probably about an hour and a half, I have a conversation about photography, his life in it, his history in it, the things he has seen change, and when I say the things he's seen change, I mean fundamentally, you know, he started on glass plate cameras, and is now in the digital age, I mean that's in one lifetime how far it's come. [00:04:11] Almost in one set of stories we've gone from the origins of photography, maybe not quite, there's a little bit before that of course, I mean it started in the 1850s. But you know, almost the origins of photography as we know it through to today, and it's a fascinating interview, and as much as anything else, just listening to his voice on the microphone, I sat at the beginning of this interview and we popped a microphone in front of him and I put some headphones on, and as he spoke, it was the most breathtaking sound, he's quite quietly spoken, But the mic, and the room, and the ambience, and the stories he was telling, I mean, it was electric in my headphones. [00:04:51] I actually gave the headphones over to Sean so he could have a listen, simply because it was so beautiful. I'll cut that down, it's just a long interview, and I need to just figure out how I'm going to share that. But it was a wonderful thing. Wonderful thing. And at the end of it, took a few portraits of the man with He said, oh, I've got all my cameras. [00:05:09] We said, oh, get them out, get them out. And of course, he went looking for them and couldn't find them in the attic. I mean, Sean and myself, slightly terrified that we've sent this 97 year old into his roof space to see if he can find a camera. Anyway, he eventually returned with a Raleigh, a TLR. [00:05:25] Twinlens, Reflex, Rolleiflex. Beautiful camera, and so I've got some pictures of him with that, so a little bit of his history. Anyway, roll o'clock forwards to that evening, I leave Leeds head down the M1, which is the in the UK, for, again, my listeners around the world. It's the motorway that runs straight down the middle. [00:05:44] of the UK connecting the north to the south. It connects all the way up to pretty well, it goes up to Scotland pretty much and then drops straight into London. And I was heading down the M1 when suddenly, 70 miles an hour, I'm in the fast lane, they, there is, there wasn't really a bang, but you felt this kind of thunk, and then the engine's vibrating, I can smell oil, oh man, the smell, it's, if you've owned cars for a while, And you've had them go wrong, you just know, when you can smell oil like that, there is nothing but trouble. [00:06:19] Coming I planted my foot on the brake pedal and manoeuvred my way across a couple of lanes of reasonably fast moving traffic. Sort of slan slapped it into the hard shoulder as quickly as I could, because if you're running an engine, You can smell oil, it's vibrating, the last thing you wanna do is keep going because you are at that point destroying what is left of your engine. [00:06:45] So I lifted the bonnet to have a quick look, just to make sure there wasn't anything obvious. Sure enough, there is oil everywhere. Engine's not good. That's not going. So, luckily, I say luckily, this is, it's my life. I spend my life in a car. And we have recovery, RAC recovery. So I rang the RAC. [00:07:04] They said they'd be there within an hour because I'm on, I'm in live, I'm on the edge of live traffic. This is the, probably the busiest motorway in the UK and I'm sitting on a hard shoulder in the pouring rain by now. And I keep getting the updates and, you know, it's like, it says it's going to be an hour, then it's an hour and a half, then it's two hours. [00:07:21] It's, it's four degrees, which is pretty chilly. It's raining and sleeting. So I've, thinking, well, I don't really, and this is a lesson, I don't have any rain gear in a car. Luckily, I had a couple of blankets in there that we use for, if I want to sit people, if I'm doing a shoot somewhere out and about, I've got it in the back of the car, just in case I need to sit somebody down on the ground. [00:07:41] So I wrapped myself in a pair of picnic blankets, sat under one of our wedding umbrellas. Luckily I got some battery packs so I could keep my iPhone charged up and sat and watch Netflix. And of course I'm watching the arrival time of the RAC and it keeps creeping out and creeping out. And eventually this orange van arrives he takes one look at the car, sticks his head under the bonnet and says yeah, you've blown your engine, that's not going anywhere. [00:08:04] I can't tow you, he tells me, because the limit for towing a car as heavy as the Defender is one mile, and I'm six miles from the next available exit. So, he says the next, they'll send the recovery vehicle, proper recovery vehicle out, and I say, well, am I supposed just to sit here in the rain then? And he says, yep. [00:08:24] And so, for the next couple of hours, yet again, I'm out in the rain, I keep my phone charged up, keep watching Netflix. It turns out Netflix, I like watching Netflix anyway, it's always on in the background while I'm editing. It turns out it's quite a useful distraction, because by the time the recovery vehicle turned up to actually put it onto the flatbed, the guy looked at me and he just said, Simply, get in the cab, get warm. [00:08:47] I could barely move, my legs were shaking, I was beginning to get hypothermic. You stay out of the car for safety reasons, but I'm beginning to think it was more dangerous being not in the car than it was being in the car, which is an absolute nightmare. He had to open the door for me, my hands were so cold I could barely pull the handle. [00:09:04] I climbed into the cab, which turned out to be like a sauna,

Yay! Other than a crappy cold, a very good week.  Won a Gold Bar with the Guild Of Photographers a couple of days ago which got me to thinking about competitions: why we do them, how to do them and the fear of failure (when in fact, the only failure is to not enter at all!) There are one or two other things to bear in mind and I step through them in the podcast. Enjoy! Cheers P. If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode. PLEASE also subscribe and leave us a review - we'd love to hear what you think! If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk.  Full Transcript: [00:00:00] I'm really sorry, it's just been one of those weeks. I have spent three days, three whole days at home feeling ill and mostly grumpy. Sorry, I don't take to being poorly particularly well. Whatever Michelle and Sarah had last week. Of course, I inherited it this week. It turns out that the word viral is not a joke. [00:00:25] It's just a cold, really, but it's been quite a horrible one. It hit my chest straight away, and I just felt awful, and if I'm honest, after three days off work this evening is the first time I've really felt sort of compos mentis. I've spent three days sitting in the lounge with the fire on. It's been cozy enough, but I've, I hate being unproductive. [00:00:46] I hate not getting through the lists that I've got to do. I hate the idea that I've wasted three days, but in the end, that had to be done. So as I sit here next to the fire watching back to back episodes of Law Order, I'm Paul, and this is the Mastering Portrait Photography Podcast. [00:01:07] [00:01:20] So I hope you're all feeling a little bit better than me, and in terms of the catch up of the week, well, I can't really say that I've done that much out of the seven days or so. Three of them have been spent laid up doing very little. Obviously, I'm still doing some coding, writing emails, and an awful lot of judging has been flowing through my world. Not this time, not just as a judge or as a chair of judges but also as a contestant. It's been an interesting time. [00:01:47] So, I judged for the FEP this week, the first of the final rounds of their annual image competition. I'm one of the judges on the portrait category. [00:01:58] 647 images, I think, were there to judge. And if you think about that as a volume of judging and all of our, all of the judges. Whether it's for the BIP that I chair for, whether it's for the SWPP, the Societies, whether it's for the Guild, whether it's for the FEP, the World Cup, it doesn't really matter what the judging is. [00:02:19] It takes time and we do it for nothing. Well, I say nothing. We don't do it for nothing, but we do it for free. And so, if you think about all of that, 647 images. If I went at it hell for leather and judged one image per minute with no breaks, that's still basically 11 hours of judging, which is an awful lot when you think about it. [00:02:45] And yet, we put ourselves through it. And I do it because I really enjoy it. I really love the process, I love seeing the images, though there is some disappointment when we're judging and the images haven't come up to standard. But, nonetheless, it's cathartic, it's inspiring, it's very therapeutic, it's quite a rhythmical sort of thing to do. [00:03:04] And I really love it. [00:03:06] On top of that, if that wasn't enough, the results to the BIPP monthlies came out the first BIPP monthly round. So this is a new competition for us. We've set it up to run parallel to the print competition, which opens up in sort of June time and it's judged in September. And they run side by side and they are different beasts. [00:03:27] So the print competition, exactly what it says on the tin. Submit your prints in the category. Best print wins each category. That's it. Very simple to do. The monthlies are not that. The monthlies have been designed. [00:03:41] to reward consistency as much as really high quality inspirational work. With a print competition, you only need to shoot one image, and depending on what everybody else shoots, you could end up with the title of the print image of the year, the portrait print of the year, the wedding print of the year, whatever it is. [00:04:00] With the monthlies, it's been designed not to be quite like that. The monthlies It's about consistency more than it is about that one high scoring image. That's not to say that a high scoring image isn't a thing to be treasured and will get its accolades, but what we've done is design a competition at the BIPP, which is Sorry, the BIPP is the B I P P, the British Institute of Professional Photographers. [00:04:27] So we've designed a competition that runs for 10 months of the year. And we take, for every photographer, the top scoring image of theirs in each category. So it doesn't matter how many images you, you enter, that's irrelevant. Each month, we're going to take, for that photographer and each category they've entered, their top scoring image. [00:04:47] And over seven of the ten months, we're going to accumulate those scores. So you have the opportunity, if you wish, to take three months off. So you have ten months, take three months off if you wish, seven months. So your top seven scores for each category will be accumulated. So your top seven scores in portraits per month. [00:05:09] So in January Portrait. You enter five, we take the top one. February. You enter five in Portraits again, we still take the top one. And that's, that's two of your scores sorted. And the reason we're doing it that way is that each photographer in the BIPP gets one free entry every month. [00:05:28] So you have for free the ability to enter and win the monthly's competition for the year without laying out a single cent. All you have to do is find the time at the end of every month to pop in a high quality competition level image, upload it, put your name in, Bob's your uncle, Fanny's your aunt, off you go, you're done. [00:05:47] And you could win it. [00:05:48] So what amazes me, and there's a point to this story, not only is this how it works, but the point is, why don't more people enter? We had lots of entries, but it's not everybody, and I can never quite get my head around why, if it's free, and you have the opportunity to create some great PR, I'm looking at the PR on Facebook this week, and on various websites and Instagram, and people are really celebrating their success in all of the monthlies, not just the BIPs, and it's brilliant, and that's what it's designed for. It's designed to give photographers the opportunity to have something to celebrate and to share with their clients. This is, in the end, about clients. I think too often in the industry we think about it as being about, it's about photographers, and it's not really. [00:06:31] It's about our clients. And the monthlies create every 30 days or so, the opportunity to share success with your clients and you can do it for free. So why, with the thousands of members do we have, do we not have every photographer entering? [00:06:48] Still can't get my head around that and if you think I don't put my money where my mouth is. [00:06:54] This month, I did enter as I have done for the past year, I entered the Guild Monthlies competition. Obviously, I can't enter the BIPP competition, because I'm chairing the judging. So I entered the Guild, and this month, for the first time since I've been entering it, I got a gold bar, which is nearly the top standard. [00:07:12] It's not the top standard. The top standard is Platinum. But nobody's won a Platinum yet, so I'm happy with that. I got a gold and won an image of the month. Now, that's not the point of this story. It's not really to brag. Though I am really pleased with myself because it's an image I took of I think it's the bass player from the band The Sweet. [00:07:31] He was very cool. He was in our studio. It was just a normal session shot I took for him. all for the band. And I decided to try it, enter it as a competition, and see how we go. I think the point is that I entered. I gave it a go. Now, people get really nervous about entering competitions, and I don't really understand why. [00:07:51] Now, you know my views on this. Competitions are not the best way to hone your skills, because you get no feedback, and even if you produce the best image of your life If your competitor has produced the best image of their life, they may just win. and give you nothing really, no, certainly no winning image to celebrate. [00:08:13] Also, you know, with the judging process, you don't know how you're going to do. Every photographer enters an image thinking they stand a chance. But judging is what it is. We've got to rank all of the images and who knows? Maybe it doesn't do as well as you'd expect. And people take that really personally. [00:08:30] I take it really personally. But the difference is I still do it. I just don't tell anybody I'm doing it. I do it quietly. And the images that succeed, well, I celebrate those and we publish them. And Sarah in particular loves it because it gives her an opportunity to talk to our clients and put out some PR. [00:08:47] And she's been doing that all day since the result came out yesterday, which is fantastic. So, I give it a go, I do it. I don't always do that well, if I'm honest, and judges typically, they, there is a correlation between the judges and success in competitions, but it's nowhere near as marked as you'd think it is. [00:09:08] And you can see this while we're judging. So if I'm chairing a panel of judges, you'll see marks from each judge fluctuate quite widely. So a challenge is triggered when one judge's mark is 10 away from the average decision.

Suddenly it washed over me - that odd euphoric sensation of contentment.  No idea what triggers it, but it's well worth holding onto!  Also in this episode, a quick review of ACDSee 10 (the Mac version).  If you'd like to try it yourself, please use this link (there is no kickback or finance attached, but it does let the guys at ACDSee know that the referral has come from me and the Mastering Portrait Photography Podcast!) Enjoy! Cheers P. If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode. PLEASE also subscribe and leave us a review - we'd love to hear what you think! If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk.  Full Transcript: EP146 On Being Content [00:00:00] Introduction and Studio Update [00:00:00] So in an effort to keep up my weekly episodes , I am recording this mid afternoon on a Tuesday, which normally would be fairly busy here in the studio, but given I've got two people who are off sick, with both Michelle and Sarah coughing and spluttering and generally not feeling very well. [00:00:16] So with a degree of persuasion, managed to get both of them to go home. I'm assuming they are now wrapped up in duvets drinking brandy or whiskey or possibly just Lemsip. And so I suddenly found myself with some time in the studio during normal working hours. So this is episode 146 being recorded when, well, I could be doing a million other things. [00:00:41] I'm Paul and this is a very distracted Mastering Portrait Photography podcast. [00:01:03] Now if you look at the list of things I should be doing, it's long, it's complicated, there's a lot to do in the studio just now, but I quite like recording the podcast, and so I am somewhat using it as a distraction. Displacement, I think is what it's called, and I'm going to record this episode. [00:01:22] Mastering Dogs and Their Owners Portraiture Photography Workshop [00:01:22] It's not that long since the last episode, so it's not like I've done a million different things, but yesterday we ran a Mastering Dogs and Their Owners Portraiture Photography, I can't remember the title, ah, uh, workshop, which essentially is a Photographing dogs with their owners. [00:01:37] Had the most incredible bunch of people as delegates and also as models. One of the great things about running these workshops, of course, is that we can bring in models who are regular clients. Steve and Ambra and their dog Luna, and then Gemma who came in the afternoon with her dogs Luke, and, archie. [00:01:58] It was just brilliant. Spent the whole day laughing, the whole day answering questions and discussing things about photography, not just how to take these pictures, but why we take these pictures. And certainly from the point of view of running a business. The weather held, it was gorgeous and sunny, a little too sunny, with that low raking February sunshine that we don't get enough of, and when we do get it, of course, as a photographer, I moaned that it was too harsh, uh, for some of what we were doing, particularly when we were trying to photograph in an alley where I needed both walls to have the same light, more or less, and of course the sun sort of threw that out the window, but hey, you know, what can you do when you get those days? [00:02:39] It was a fantastic day, and loved every second of it, I've created some images that I really like, and more importantly, I think our delegates went away with ideas and enthusiasm and determination and confidence, possibly more than they did when they arrived, which is the right way around, and if you ever give when we're delivering workshops, the great thing is not It's not about technical stuff really, it's about having the confidence to go and do it, because without that, it doesn't matter how good you are with a camera, or how good you are with Photoshop, you're not going to run any kind of business. [00:03:14] You'll never produce anything. You need the confidence to do it in the first place. So a big shout out to all the guys that came on the workshop yesterday, and a huge thank you to my clients. [00:03:22] ACDSee Software Review [00:03:22] Uh, before I get into the nuts and bolts of the podcast I want to give a quick shout out to the guys at ACDSee. [00:03:30] That's letter A, letter C, letter D, and the word 'See' S E E. A brilliant bit of software. It's a bit of software that I first used, I was trying to remember when they asked me to get involved. I was trying to remember when I last used it. I think I used version 1. I think it came free on the front of a magazine. [00:03:49] It was I think, recalling it was shareware back then. Shareware is not really such a common model, but back then, I'm guessing 15 or 16, maybe even longer years ago. Um, and it was an amazing piece of software primarily because it was super fast and It has the ability to preview files and organize files for you in an incredibly quick way. [00:04:13] And anyway, the guys at ACDSee asked me if I'd review it and then talk about it. So, cards on the table here. I have been given a free copy of ACDSee to see what I think. I'm on version 10, it's the MacStudio version. And so I've been bunged a free license, which I've been using for the past couple of months. [00:04:34] So it's not really, this isn't a paid commercial. Genuinely, I'm using the software and I said I would talk about it if I liked it. But I'd hate anyone to think that I wasn't being straight up and honest when I'm talking about it. And clearly I've been given a free license. But of course, here's the but in all of this stuff is I will never talk about anything on this podcast that I haven't had first hand experience of. [00:04:58] Somebody did ask me, there is someone has asked me to review like an energy drink from the US to use it for a while and then talk about what I think. Sadly though you can't get it in the UK so I had to go back to them and say I can't do that until you've got a supply chain or an importer over here. [00:05:15] And then of course I will try it and let you know what I think. So I won't talk about anything that I don't have first hand experience of there are many reasons for doing this podcast but being able to be authentic in the middle of it is the bit that under pins it. So what are my thoughts on this version of ACDSee? [00:05:31] So this is version 10, the Mac version. Um, so okay, straight up, slightly mixed bag, but don't I don't take that as anything other than there's just one little bit that I'm not happy about. So when they approached me, so when ACDSee approached me, I was beyond excited to do it. Firstly, I got to play with a bit of software that I used an awful lot back in the day. [00:05:57] And it was wonderful to be using the same software again. There's a degree of nostalgia, I suppose, about that. And it's always good to see a great piece of software, as it was, not only survive, but expand and become even more useful. The second reason I was excited about it, so I went and did a quick hunt around before I committed to giving it a go, is everything I read talked about the new AI keywording tools, and they looked incredible. It would help me enormously if using a bit of AI inside the software that I have on my computer, as opposed to going online and doing round tripping and all of those things, if I had some AI software that would help me identify with some very simple keywords. I'm not after that. Detailed keywords, but very simple keywords that would let me find, for instance, like a low key studio portrait, or a high key dog image, you know those, I'm talking really quite basic stuff. [00:06:50] Now we manage our catalogue really well, but stuff slips through, and with keywording, you know what it's like, you get one folder, I've got to archive it, I've run out of disk space, I need to move some stuff today, do I keyword it now? No, I'll do it later, and of course by do it later, what I actually mean is, it doesn't get done. [00:07:07] So, that was What I was looking forward to the the speed and the simplicity of this piece of software as it used to be, but also with some of the new AI stuff in particular, the keywording. And so I suppose the question is how did it do? Brilliantly, I think, is the word I'd use. It is still blazingly quick. [00:07:27] It's an unbelievable piece of software from that point of view. It's faster than using the Finder on the Mac or Pathfinder I also use. It's incredibly fast. Now, let me just clarify how I've used it or how I'm using it right now. Lightroom is at the heart of our workflow. All of our live catalogues. All of our live RAW files, all of our live PSDs are in Adobe Lightroom . [00:07:52] And what do I mean by live? Live just means the job is not yet archived. I looked earlier and there's about 75, 000 assets in Lightroom at any one point. That includes all of our live jobs but also our portfolio, our portfolio of heroes. Now, I've configured Lightroom in a very particular way so when I run an export of JPEGs that are going to go to the client, they're going to go into album designs anything that's flagged with five stars, the little bit of code in the background that I've written spits those out into a series of Dropbox folders that are organized in line with the jobs. [00:08:27] So, let's say there's a Le Manoir wedding Tom and Amy get married at Le Manoir on a date. When I spit those files out, there'll be an equivalent Dropbox folder that contains anything that was ranked with five stars. So it allows me to have these heroes in Dropbox. And we've been doing that for about eight years. [00:08:45] So you can imagine just how many images and folders we have in Dropbox running that little bit of the catalogue. But when I archive the

Mastering Portrait Photography Podcast: Land Rover Edition This is one of our "Land Rover Editions" which is to say, slightly noisy.  I'm on my way to and from the Hearing Dogs for a shoot, which is always lovely.  Various topics, but mostly "Yvonne's Law: Shoot For Dough Before Shooting For Show".  In other words, it's all about your client before it's about us and our lust for awards! haha.  Sadly, it does mean you can't always create award-winning or qualification-worthy images on every client job, no matter how much you want to! 00:00 Introduction and Land Rover Editions 01:06 The Journey and the Mastering Portrait Photography Podcast 03:04 The Importance of Being Part of the Photography Industry 04:35 The Challenges of Recording Podcasts and Listener Engagement 06:00 The Timelessness of Radio Programs 07:05 The Arrival at Hearing Dogs and the Importance of Initials 07:45 The Challenges of Building a Website and Judging Image Competitions 16:08 The Arrival at the Wedding and Yvonne's Law 20:14 The Wedding Shoot and the Difference Between Shooting for Show and Dough 27:17 Conclusion and Farewell   Enjoy! Cheers P. If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode. PLEASE also subscribe and leave us a review - we'd love to hear what you think! If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk.  Full Transcript: EP145 Yvonne's Law Introduction and Land Rover Editions [00:00:00] As I'm absolutely certain you can hear, I'm back in the Land Rover. I think maybe, maybe I should call these the Land Rover Editions and actually separate them out from our normal podcasts. Mostly because when I was at the photography show at the beginning of the year, quite a few people came up to me and said how much they enjoyed them. [00:00:24] Though looking in the mirror right now, I do look like I think a pilot, with my microphone, it's either that or Madonna, and I don't know which is better. I'm gonna go with pilot with the microphone on. However, quite a few people came up to me and said how much they enjoyed the podcast, when it's from the Land Rover, the podcast episodes. [00:00:43] Except for Fiona. Fiona told me in no uncertain terms that not so keen, doesn't like them, wish I'd stopped doing them. Sadly however, look at the weather out here, it's just ridiculous. There's a huge flood. Water everywhere. Good job I'm driving this thing, I think. It's going to be an exciting trip. [00:01:03] Note to self drive careful. The Journey and the Mastering Portrait Photography Podcast [00:01:06] Anyway, this is one of the Land Rover editions of the Mastering Portrait, no, hang on, yes, no, that's right. I'm Paul. This is a Land Rover edition of the Mastering Portrait Photography Podcast. [00:01:33] The challenge with doing these particular versions of the podcast is, of course, the priority is to arrive safely at wherever it is I'm heading. [00:01:44] Today it's the Hearing Dogs: I've got to photograph of some newborn puppies. Well, eight weeks old, so cute, yeah, cute. And also some Christmas stock imagery. The date today is the something of February. What is it? 7th, 8th, 9th something of February. Haven't looked the date up. And we're doing the Christmas, or some of the Christmas stock imagery ready for the end of the year. [00:02:06] Now in some ways it feels absolutely ridiculous that we're doing that, but on the other hand, it's perfectly planned. So I'm actually quite happy about it because normally, every year I've photographed Christmas stock imagery in sort of August, which makes life very tricky when you're trying to hide flowers, make it, the light look slightly bluer. [00:02:25] And ignoring the fact that the dog is panting in the heat. Today, that's not going to be a problem. It's 4 degrees according to the thermometer on the car. It is absolutely tipping it down with rain and has been by the look of it for the past 12 hours because there are floods everywhere. It's going to be a slightly lively journey through the lanes of Buckinghamshire to the Hearing Dogs site. [00:02:49] So anyway, Fiona, I'm sorry I've, I set out at the beginning of the year that I was going to run at least once a week, the podcast would come out once a week, but finding the time for that has been nigh on impossible. On Tuesday. The Importance of Being Part of the Photography Industry [00:03:04] We spent the entire morning judging the images for the British Institute of Professional Photographers, the BIPP image competition, which is such a joyous, I mean, you know, some of the greatest pleasures of getting involved in the industry are that I'm involved in the industry. [00:03:21] I know that may be alien to some people. I get asked quite a bit, what do you get out of it? And I'm going to guess that everybody who sticks their head over the parapet and does judging, mentoring, gets involved with various associations. You get a fairly, a fairly repeated question of what on earth is in it, for me, for other, you know, people asking why they would join, for instance. [00:03:44] What do I get for my 15 quid a month or whatever it is, I don't even know how much it is. And the answer I'd always say is I get to be part of something. I get to be part of something bigger than just myself, Sarah, Michelle, and we're actually a pretty big business when it comes to the photography industry in terms of brand, but also in terms of turnover. [00:04:02] We have a You know, a reasonably big business, the three of us run but it's still, in terms of the industry itself, if it wasn't for the associations, we'd be running it on our own, and yeah, alright, I'm with clients all the time, which is amazing, but it's the, things like the society's convention. Being part of the BIPP. [00:04:19] com, being a judge for the FEP, that's just started this week, so I'm judging for the Federation of European Photographers as well, and it looks like I'm about to do some judging across the pond. with our American friends. The Challenges of Recording Podcasts and Listener Engagement [00:04:35] So, all in all, a lot's going on and, and , finding time to record the podcast just isn't that easy. [00:04:42] On top of that, the thing I've suddenly had to become increasingly cognizant of is I've started to get emails of people who are discovering the podcast for the first time and are now listening to back episodes, and this particular message, I suppose, was triggered, or this thought was triggered, by an email that came from another Paul, I mean, great name, of course, another Paul, who had started listening to the podcast, and when he emailed in the other day, he was on episode 31. [00:05:09] Now, I didn't look up the date of episode 31, but given we've been doing this for about Eight years now. Seven or eight years. Episode 31 is quite a long way back. Goodness only knows what's changed since then. And it may be another six years at that run rate before he gets to this episode of 145. So, who knows? [00:05:33] So now I've got to be very careful. I don't get too specific on dates because by the time some people listen to these episodes it could be well out of date. Equally, there are people who've probably started episodes What, 144, and are now working their way backwards, but still won't get to 100, this episode, 145, for quite a long time. [00:05:53] So forgive me if some of the stuff I talk about is very particular to the moment. Can't do a lot about that. The Timelessness of Radio Programs and the Future of the Podcast [00:06:00] One of my favourite radio programmes to listen to is Letter from America. Have I talked about this before? I've no idea. Letter from America, by a guy called Alastair Cook. He's, he's dead now. [00:06:12] This was on Radio 4, BBC Radio 4, and I think you can still Listen to it. Oh, I listened to it on the BBC Sounds app and many of the back episodes are there. And I really like the fact that it's of its time. I was listening to an episode the other day that was actually about the Middle East, and it's incredible. [00:06:31] I mean, These episodes must be, I think, 40 years old? You're looking at the mid 80s. And the politic of the region and things that were going on sounded like they could have been today, right here, right now. And I find stuff like that really interesting. So I suppose in a sense you can have a recording that is of its moment and yet still be pertinent later on. The Arrival at the Hearing Dogs Site and the Struggles of PodcastingThe Arrival at the Hearing Dogs Site and the Struggles of Podcasting [00:06:57] If I'm still doing this in 40 years, I don't know if I'm going to be driving around the country photographing hearing dogs, but that's what we're doing today. So thank you to Paul for emailing in. It's lovely to get these emails. We get them from people dotted all over the world. [00:07:12] Describing what they're up to. I try to get back to everybody within a certain time frame not always possible, but I do try to, to do it. And those that sort of make me smile, I, I talk about on the podcast itself. Uh, An awful lot going on just at the moment, which is also a reason why I haven't managed To do a sit down at my desk recording really, the only time I've got. [00:07:34] Sorry, I'm so sorry Fiona, I know, alright, I know. But I'll try and make the broadcast as clear as I can. [00:07:41] Even in this clattering vehicle. The Development of the Mastering Portrait Photography Website [00:07:45] Still building the masteringportraitphotography. com website, causing me no end of head scratch. The hardest bit is a combination of technology and trying to figure out where Articles should sit. It's not, it turns out, as straightforward as I would like. Mostly beca

I am recording this having just spent the day running one of our workshops with some of the nicest people imaginable.  A top day (though I am now shattered!) at the end of a top month (January has been amazing) and who knows?  Maybe it's the start of a top year.  Don't want to tempt fate though... This episode was triggered by a shoot I did last week, when just a few words seemed to change the course of a shoot. Enjoy! Cheers P. If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode. PLEASE also subscribe and leave us a review - we'd love to hear what you think! If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk.  Full Transcript: [00:00:00] Can you believe it? January has nearly gone. We are almost into February, the second month of only 12 in a year, and this has already been one of the best starts we've ever had to any year. I'm Paul, and this is a very optimistic Mastering Portrait Photography Podcast. Well, I'll be honest, I did not see that coming. [00:00:39] I think when we got to the end of last year, exhaustion took over, I crashed into Christmas, came out of it the other side, went into the convention, we're having a ball, but I think I don't know why I wasn't expecting this year to be quite as lively as it has been, but it does seem to be that there is a ton of energy out there. [00:00:59] Maybe, maybe I was expecting the general election to be early in the year, and so things tend to get a little bit quieter around elections or around referenda. But the phone is ringing like crazy, emails are coming in. This week we've had a handful of reveals and they've all been brilliant. The clients have loved the images, everything's gone well. [00:01:23] My bit of the puzzle is to create images, create an experience, send them away with memories and make sure they know what to expect when they come back for the sales, for the reveals. And they've gone really smoothly, which means I've done my bit properly, which makes me very happy because as you all know, a little bit chaotic at the best of times, uh, but it looks like my debriefs are working. [00:01:43] I'm getting the point across to the client. We're creating pictures that people love and I am having a ball. I did think I might feel a little flat after the success of the Society's convention. It was such a good week. I know I spoke about it in the last podcast, but I'm still smiling at just how much fun we had, just how many people I met. [00:02:06] The workshops were full. I spend a lot of time chatting photography, having interesting conversations, meeting interesting and funny people, and I think, I suppose, last week, I thought I might feel a little flat about it all, but that could not be further from the truth. If anything, I'm more energetic now than I have been for a long time, ignoring the fact that I'm also pretty exhausted and my eyes. I don't know why, but my eyes have been tired today. You know, you get those days when I put my glasses on and within three minutes, I've got to take them off, even though everything is just slightly blurry because I don't know why, it just makes my, it's just been making my eyes tired today. [00:02:46] Maybe I just need to go and get them sorted, but this has been the most successful January we've ever had. And sometimes everything goes like that. It's just hectic, it's full of stuff, all unexpected, but being busy is a good thing. I think? Isn't it? Uh, I don't know. Anyway, today we've just finished the first of this year's workshops. [00:03:11] This particular workshop was our From Shutter to Print workshop, uh, which steps through everything from picking up your camera all the way through to prepping your images ready for print. It's a huge, if you think about it, that's a huge field to cover. And of course, we try really hard to To tune it, we ask all of the delegates coming, we ask questions on what they're looking for. [00:03:35] So we try to make sure that everything we're delivering is in line with what would be useful for them. And at this point of the day, it's quarter to eight in the evening. I don't know, a couple of hours ago when they left But they all look just slightly shattered, whether that's just because I've thrown so much information at them, whether it's just because it's a Monday, a dark Monday in January, or a combination of the two, I've no idea. [00:03:59] Of course, I'm always slightly nervous of whether I've done a good job of delivering the information that would be useful for them, but it certainly has been a blast. And it was Loretta today. I don't know if I've ever talked about Loretta. Loretta was one of my clients. I photographed her wedding. Oh, it must be 10 years ago now. [00:04:17] Um, and we've been friends ever since. She is a ball of energy and I absolutely love it when she's in the studio because there is not a dull moment. There's never a flat. Easy, calm couple of minutes. It's just 100 miles an hour from when she arrives to when she goes. So today has been one of those days. [00:04:39] So thank you to everybody who came on the workshop. And obviously, thank you to Loretta for modeling. And once again, best lunch. ever. The guys, there's a delicatessen in our local town of Thame called What's Cooking. I don't know if a shout out to a small company in Thame is any good to them on a podcast that has photographers all over the world, but I'm going to give them a big shout because every time they do the food for us, it is a highlight of the day. [00:05:06] I like to think the pictures I've created might be the highlight of the day. But no, no, I'm absolutely convinced that as everybody's driving away, they'll have been thinking that was a great lunch. We had beautiful food full of flavor, not your sandwich, not your average sandwiches that you get in packets or bowls of crisps. [00:05:26] No, no, no. These are. Big plates of really beautiful vegetables and salads and a quiche and chicken and scotch eggs. It was absolutely incredible. So thank you to What's Cooking in Tame for yet again. They're our regular, they cater to our workshops all the time. I, when I set out with this thing. I wanted to deliver something that's genuinely useful, but also something that people will enjoy coming to. [00:05:52] And lunch, for me at least, is a big part of that. I'm always disappointed when I go somewhere and it's a crappy lunch. You know, the edges of the sandwiches are curled. It's like tea in Tearns. Those annoyingly sweet biscuits that you get. None of that. Mid afternoon, so the first part of the day, the first half of the day is all photography. [00:06:13] And the second half of the day is all Uh, techniques and things in Photoshop and Lightroom. And midway through that, Sarah arrives with Millionaire's Shortbread and tea and coffee and just lovely. And it just picks everybody up long enough for them to survive, survive me rabbiting on about Photoshop and Lightroom and retouching and layers and masks and curves and color profiles and LUTs and all of the things that are part of this thing. [00:06:43] The mid afternoon snack is my highlight. I actually look forward to it. So I had this brilliant lunch. We've had beautiful people around, created amazing pictures, had a lot of fun. And mid afternoon, in comes a millionaire's shortbread. Oh my days. Yes, please. Thank you very much. Uh, anyway, what did I actually learn today? [00:07:00] One of the things that came up in the editing section , someone asked me, Um, why I choose the order that I do for making my edits. And I've never really thought about why in anything other than, well I, you know, the background I'll do, I'll do this, then I'll do that, then I'll get all the way up to the front layers, then I'll do the retouching on skin, etc, etc, and any, you know, liquefying things. [00:07:24] And actually when I thought about it, I stopped dead and I thought about it. I edit in the order of certainty that I won't need to go back to it. Now, I've never really thought about it logically like that till today. Maybe I should have. I've done it instinctively. [00:07:42] So there's a thing called a desire line, or desire lines, and these are those paths that when you look at like a park, uh, like a park, particularly in a town, like a big expanse of green, or maybe in our village here we have, um, walk into the station, you go along the path, and the path dips into each of the cul de sacs. [00:08:04] So the designers, the architects, or the town planners expect you to walk round the corner by about 20 feet, cross the road, Inside the cul de sac, and then come back out on the path, and on the corners of each of those cul de sacs, there's green, there's grass. But if you actually look, the grass is worn down because people have gone sod that and walking in a straight line. [00:08:22] Similarly in a park, you'll see where the planners and the architects and the designers wanted you to go, and then you'll see where people actually go, and it's never the same place. Well, there's a name for it, they're called desire lines. And the same is true in how you develop processes in your business. [00:08:39] I've talked about this before, and the trick really is to do the same thing over and over and over and find your own desire line. So much as you sit and plan things, much as you sit and analyse and decide to do this after that and that before this, in the end, you'll do what comes naturally. You'll go and basically The straightest line you can, the path of least resistance. [00:09:00] It's called a desire line, it has a proper name. So when I was thinking about it today, because one of the delegates asked, why do I do it in this order? And, what I actually do, is I star

Well we're back from The Societies Convention in London and it's been a blast (though I am a little weary!) However, no matter how tired I am, I am going to have to find the energy for my clients - just as we all need to.  And that is the topic of this episode. Enjoy! Cheers P. If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode. PLEASE also subscribe and leave us a review - we'd love to hear what you think! If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk.  Full Transcript:   [00:00:00] Just got back. From the Society's Convention in London. Four days of hugging, laughing, talking photography, talking crap as well, I think, drinking, eating, not sleeping, running workshops, meeting suppliers, having conversations with editors, more drinking. And generally feeling good about this industry of ours. [00:00:20] I've met so many people, I've hugged so many people. And for people like us who work in small businesses, many of us on our own, the convention is by far the best possible start to the year. I'm Paul and this is a slightly bleary eyed Mastering Portrait Photography Podcast.  [00:00:41]  [00:00:55] Well, hello one and all. Um, coming back down after the annual convention is a little bit of a task. [00:01:03] I needed to sleep quite a lot and to eat, well, something sensible if I'm honest, rather than a diet of beer and carbs. On the night of the awards themselves, I look over, it's about two o'clock in the morning, and I see Sarah sat in a corner, eating the world's largest packet of popcorn. And you do know what it's like when you get the munchies, there's nothing quite like sugary, salty goodness of popcorn. [00:01:28] The hardest part of huge conventions for me is always that I struggle to place people, so it's slightly stressful, and it's not really made any easier by the fact that a lot of people only know me because they've heard my voice on the podcast. So lots of conversations start with me saying, hello mate, and then rapidly trying to remember why or how or where I know someone from. [00:01:51] Sarah is in a different league, of course. She seems to have an encyclopedic ability to recall conversations and characters, whereas I'm oblivious trying to figure out the light on someone's face. The number of times I've met someone and all I can think is that the lighting is perfect and it would make a great portrait. [00:02:08] Not very helpful when you're trying to hold a normal conversation .  [00:02:11] So this year, I jumped back into the fray and entered the print competition. Haven't done that for a couple of years for one reason or another, mostly because I've been judging. But this year, as chair of judges for a different association, I've been relieved of my duties at the Societies convention, which frees me up to enter.  [00:02:29] And of course it's a good idea whenever you do get the chance to enter a print competition because it forces you, I mean literally forces you to practice what you preach. However, as always Uh, the images that I hadn't expected to do well did brilliantly, while some I had high fa hopef bleh bleh, I'm breaking these teeth in for a donkey, while some I had high hopes for didn't do quite so well. [00:02:54] Overall, though, a really good show for me. Out of the 12, I entered 9 achieved merits. Uh, 2 were finalists, so runners up, uh, which is one hell of a rate. The other thing I'm proud of is that they're all from commissioned shoots, bar one, just the one. There is in there an image of our dog Rufus, the studio dog Rufus, which I entered into the pets category because, well, he is a pet and he is really photogenic. [00:03:23] But you can only ever get one shot of him, just the one. You put him in front of a nice light, you take your picture. He's out of there. Doesn't matter how many treats, how much you persuade him, you get just one shot. So I've had to learn to be right on my toes. Anyway, all respect to the judges, as in my opinion at least, there was no doubt that when it got to the final three images in each and every category, and that includes the ones I did and didn't do well in, I don't think you could argue that they didn't warrant the placing that they gave them. [00:03:51] Though for me this year, uh, I was a little bit of the bridesmaid, not quite the bride next year. You know, next year. Because there's always that thing when you pick out your images that this time. This time, that's, that particular picture is going to do well. Think about it. You wouldn't enter if you didn't really believe that you were going to win. [00:04:11] You wouldn't pay the fees, you wouldn't spend the time prepping, you wouldn't spend the time printing, if you really and truly didn't believe that particular image stood a chance. But, as ever, it's a little bit of a lottery, if I'm honest. I think I did alright. Uh, on guessing, but there's a one image in particular that I thought would do much better than it did. [00:04:32] And it really didn't score very well. It didn't quite put me on the wooden spoon. Yep, there is a wooden spoon floating around, uh, which has been going for years. My name is on it from one year, but thankfully not this year. And that's for the entrant who scores the lowest out of all the people, um, who are involved, uh, with that particular competition. [00:04:52] But at least you get to take one prize home. I am quite lucky, as I do know pretty much every judge personally, many of them I've judged alongside for a lot of years, so a few of them were kind enough to tell me what had been discussed and what I might do to improve. Even after all these years, you do have to keep developing it, it would be, well apart from anything else, it would be very boring if you didn't. [00:05:16] And every other photographer at the convention will be doing exactly the same thing, except maybe the overall winners, who I'm guessing are enjoying a little champagne and admiring their own work, at least for the next day or three. Anyway, it turns out one errant shiny button and one pair of shoes that I could have placed more prominently and I might just have made it to be the bride not the bridesmaid. [00:05:40] This year's target, the one coming up, that is 2024, is to get my shit together on the post production side. All my life I've constructed images in camera and not really needed to focus too much on Photoshop, though I do love the power of it and I really love The whole process of putting an image together, but I really do think it's time for me to up my game with Adobe's finest. [00:06:05] Uh, there were also a ton of meetings, some formally arranged with others being far more impromptu and involving a pint. It was so good to see the people who make many of our bespoke products. So we saw Graphistudio, we saw Kaleidoscope, these guys supply the stuff that we supply our clients. It was wonderful to catch up with them, as well as the editors of various magazines that I write for. [00:06:27] Though that does now mean there's a load of work for me to do and the corresponding deadlines to contend with. And if that weren't enough, and there was certainly plenty going on, there is of course an entire program of workshops. And this year, Sarah and I were having a ball running two. A superclass on headshots and a masterclass on simple but effective lighting. [00:06:50] Both of the workshops, thankfully, were chock full. The second, the masterclass, was standing room only. So a huge, huge, huge thank you. Know who you are to everyone who came and laughed our way through many hours of creating images. One of the best things about the convention is it really is all about energy Which brings me, neatly, or maybe not so neatly, depending on your view, to the thing that occurred to me this week. [00:07:17] And it's a very simple thing. It's that you walk energy. into the room.  [00:07:24] Simple thing, huh?  [00:07:26] It doesn't matter whether you're running a workshop or you're with your client, the energy of the room is almost entirely down to what you bring in with you. And if you don't have it, you can bet your delegates, your audience, or your subjects won't have it either. [00:07:41] I am not saying, I'm not saying you need to be loud. I know I am quite loud or out there, uh, but you need to have an energy about you, a positivity. You need to be on 10. For me, it's reasonably easy. The fact that I have someone in front of me just seems to trigger something in me. It brings out the performer and it's important that it's a performance and not an act. [00:08:04] Authenticity is crucial. The lie of acting will very quickly be found out. A performance, on the other hand, is exactly what it is. You and you at the fullest of your ability being truly present, truly engaged in the moment and the people around you. Sometimes, if I'm honest, I really don't feel up to a shoot or I'm not massively full of energy and I have to take a breath and remember that it's me that drives the shoot. [00:08:32] It's me that provides the pulse. [00:08:35] It's me that defines it.  [00:08:37] I have to find whatever it is in me that will define how the shoot or the workshop is going to go. I have to be on a 10. Always. I don't know if you've ever heard of it, there's a thing called the Laughter Club. It was first popularised by an Indian physician called Madan Kataria. [00:08:57] I think I've pronounced his name correctly, apologies if I haven't. And this is where groups get together and deliberately laugh. But the effect on the brain, even though they're doing it deliberately, and not necessarily for any good reason, has exactly, is exactly the same as if you went to a comedy club. [00:09:16

Hi all! I am sitting writing this late on a Sunday evening with a glass of whisky in one hand (a small glass I hasten to add) and typing with the other.  It's already a business year and we're only a week or two in! In this episode, I have been pondering how you build your business and how, in particular, you do it one client at a time. It's the Societies Convention in London next week and I spent much of today figuring out exactly what I'm going to be doing.  It's been a lot of fun, but it has highlighted my lack of liner thinking, that's for sure! The Superclass and Masterclass we will be running at the Societies Convention 2024 can be found at https://thesocieties.net/convention/speakers/paul-wilkinson/ and we would love to see you there - either at the workshops or just for a well-deserved pint! Finally, all of our workshops at our studio can be found at https://www.paulwilkinsonphotography.co.uk/photography-workshops-and-training/  Enjoy! Cheers P. If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode. PLEASE also subscribe and leave us a review - we'd love to hear what you think! If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk.  Full Transcript:   [00:00:00] SO it's late Sunday evening, and I'm sitting here on my own, the fire is ticking over, Sarah's fast asleep, and I have a glass in my hand of something, well, rather lovely. It's a glass of whiskey from my in laws who brought me a bottle of Dartmoor whiskey for my Christmas. Tonight, Sarah and I have sat and watched Vera. Of all things, how middle aged can you get we sat and watched Vera on ITV? Why? Well, on Friday night we watched Oppenheimer. On Saturday night, we watched Saltburn. Tonight, we needed something, frankly, a lot less stressful. Harriet, our daughter, did warn us that Saltburn was a little bit on the, how do I put this, fruity side? But, I'm not sure Sarah or I were necessarily predicting it to be quite As lively as it was. And so tonight, we really did need something very gentle. Something very uncomplicated. A whodunit actually is relatively obvious and with no [00:01:00] major stress. Very, very different to the other two films. Which may explain why I'm sitting here drinking a large whiskey that was bought by my in laws. It's been a busy week and I've just prepped a wedding which made me laugh. So, it's a wedding I shot a couple of weeks ago just before Christmas and at this wedding I met a pilot. Now, I've always had a theory that pilots get recruited on their debonair looks and their ability to say what they need to say over the microphone and sound reassuring. Sure enough, as I got talking to him, both things became markedly apparent. So, I'm Paul and this is the Mastering Portrait Photography Podcast. [00:02:00] Haha! So January appears to be running at full throttle and that is not an understatement. I don't know what's going on for a moment emails coming in, inquiries coming in, the phone is ringing we're booked up solid, and next week of course is the Society's Convention, which I'm very, very much looking forward to. It was a shame when it moved around the year a little bit. I couldn't be there last year but this year back very much in full effect. I'm running two workshops, one of which is sold out, the other I hope to see a large crowd. So on the 18th from 11. 30 to 1, headshots. And on that note today I spent the whole day. Piecing together exactly what we're going to cover because the way I've decided to do it is to just have two very basic strobes. Obviously, when you're doing a workshop at a convention, they give you a list of the kit you can cherry pick from and I could have had the very best of the very best. [00:03:00] But the lighting I've chosen isn't, it's not that it's not great lighting, but it's not sophisticated lighting. Very simple lighting that every photographer would start out with, and for both my workshops, both the superclass and the masterclass, I'm going to use this very, very simple kit. Because I get a little bit frustrated when people say to you, oh, you must have amazing lights, or you must have an amazing camera. In the end, it's what you do with these things. And not only that, but after we've finished doing a workshop, I want people to go away and say, Do you know what? I can do that. Otherwise, there's no point in doing a workshop if you're just gonna do a workshop. And in the end, everyone's gonna go can I do that with my lights? And the answer is, no. Or, can I do that with my camera? No. Can I do that with my models? No. There's no point coming to a workshop like that, you know, or rather, there's no point running a workshop like that. So I've backed everything off. We have two simple lights with two small softboxes. That is it. They're mains powered, so I'm going to be tripping over live cables, which I [00:04:00] hate. But today, to try and get my head around exactly what we're going to do, because in the second Masterclass, I committed to doing two lights, ten looks, one and a half hours, one personal.brand, so it's portraits but based around personal branding. I picked on that because it's a very topical thing at the moment. Lots of personal branding, lots of headshots going on. So it seemed like a good vehicle for it. But in the end, it's portraiture. Lit beautifully, lit quickly. You should be able to create pretty much anything you want to with just two lights. In fact, I've won more awards with one light than I have for any other combination of studio strobes. So. I'm running a workshop around just these two lights, but the problem is that I do not have a linear mind. I wish I did, but I don't. I'll give you the example today. Very kindly, one of my clients someone who's modeled for us a lot is both a [00:05:00] client, the daughter of a client and has been one of those handful of people who's been in front of our camera more than anybody else. Stepped in on her Sunday afternoon off to help me figure a path through what we're going to show. I had it all written out, I had it listed. I spent an hour this morning going through that so that I could work my way through a shoot and work out what we're going to do in the workshop. Within seconds of Libby arriving and standing in the middle of the studio, I changed my mind four times. I had to keep going back to the list to remind myself what I was supposed to be doing, what Is it that I intended to do? Because honestly, I don't think like that. I just, I see the person in front of me. I look at the lighting I have and ideas just spring to mind. Not always good ideas. I never said they were good ideas. Just ideas. Or I suppose if you're someone who works in a linear fashion, you might call them distractions. I would call it creativity. Everybody else [00:06:00] might just call it a lack of focus. Forgive the pun. But I did spend today figuring out. Different lighting patterns with the two lights that not only can I do, but they create beautiful imagery and they show just what can be achieved with the simplest of kit and some knowledge of how you're using it. Of course, one of the challenges is going to be in the hotel next week. is it's not a nice dark studio, I don't have all my equipment to hand, anything I'm going to use, the only things that the convention are giving me are a model and two lights and two softboxes, they've said this year, no background, so anything I want to shoot in front of, I've got to take in with me, as well as the stands for it. Which is fine, it's not a big deal, but I need to be able to travel light because I do not want to be traipsing on the train and on the tube across London with tons of equipment if I can avoid it. So I'm going to try and do this in very light touch, very simple equipment and that lends itself to being [00:07:00] something that if you are just starting out in photography, if you've just started to think, you know what? I'm going to do some studio lighting. Then this is going to be one heck of a masterclass for you because I'm literally using the equipment that I started out on. In fact, the equipment we're going to use is even more sophisticated than what I started out on, but that's because everything has evolved. When I started out, everything had analog sliders to set the power. They were great, but they were unreliable as hell. You had to do everything by eye or by light meter, I suppose. And some days, the little sliders would work really well, and it'd be, you know, linear, and as you moved it up a little bit, it would change a little bit, move it down a little bit, it would change a little bit. Heh heh. Uh, but then of course, gradually over time, the carbon tracks wore, and you'd move it up a little bit, and the light would go really bright! And then you'd move it down a little bit, and the light would go off. And I'm like, why am I in the dark now? And then, the modeling light would be a very different power. You could never get them, even though there was two sliders side by side, the modeling light never tracked against the actual [00:08:00] power. Oh, a million things. So, of course, in this day and age of digital control, where you set the numbers on the back of your light, no matter how basic your light is, you're going to set a number, either with a click wheel or with a digital input, and it's going to be pretty much spot on, certainly compared to how people like me, who started out You know, I started out with second hand Elinchrom, a pair of Elinchrom EL500s. I think they were, they were great, but they got very hot, the fans were noisy, they didn't always go off. You didn't have radios back then, we had wires. Um, you had a mains cable, you had a trigger cable. If you were lucky, you could

So we're kicking off 2024 with a slightly random podcast from the cab of my Land Rover (thank you Craig from New Zealand for telling me he quite likes the rawness - pretty much gave me permission to once again strap on my Madonna-esque headset mic and ad-lib my way through the first episode of the year!) This episode is a blend of a summary of 2023 and some ideas for 2024.  If anyone is curious, the lighting I mention is the Aputure LS60x and LS60d (tunable, focussable LED spotlights), the Aputure Accent B7c and the Phottix TR200R RGB Tube Lights.  All brilliant. The Superclass and Masterclass we will be running at the Societies Convention 2024 can be found at https://thesocieties.net/convention/speakers/paul-wilkinson/ and we would love to see you there - either at the workshops or just for a well-deserved pint! Finally, all of our workshops at our studio can be found at https://www.paulwilkinsonphotography.co.uk/photography-workshops-and-training/  Enjoy! Cheers P. If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode. PLEASE also subscribe and leave us a review - we'd love to hear what you think! If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk.  Full Transcript: [00:00:00] I wasn't intending to do too many more podcasts on the Land Rover. Um, however, However a nice guy called Craig from New Zealand emailed me over the Christmas period to say how much he enjoyed the podcast, how much he enjoyed Mastering Portrait Photography the website, and most importantly, at least from the perspective of this particular episode. How much he liked the ones from the Land Rover. To use his words, they feel a little bit more raw, and I don't know what that means. Whether it means unscripted, or whether the sounds of a rattling Land Rover as I travel from point A to point B is somehow an interesting soundbed. I've no idea, he doesn't elaborate. However, thanks Craig partly because it's always nice to know that what you're doing doesn't just disappear into the ether, and I think as photographers we would All appreciate that sensation but also that even when I'm recording things literally in the last few minutes I have between jobs, because that's all the [00:01:00] time I'm managing to find, then even those episodes have their value. So one way or another. A very happy new year. Please forgive the sound quality. I'm Paul, and this is the Mastering Portrait Photography Podcast.  Do you know one of the things you're meant to do as a sound engineer if you're recording for either, I guess, a podcast or radio or for video, is to record a sound bed, to record the ambient noise. So, forgive me while I record little bits like this. Yes, just, I suppose in theory it should be silence, but in a Land Rover nothing is silent. But I'm going to need lots of little bits of the audio if I have to do any corrections. I'm off to another shoot. I'm working with the Hearing Dogs [00:02:00] today, just a few miles down the road, in the UK, a typically average journey, I suppose, half an hour or so. Uh, half an hour out, half an hour back. If you live in the US, that's literally like tripping over your own doorstep because it's a journey under two hours. But here in the UK, we're used to slightly shorter journeys. The year has already got off to a ridiculous start. Uh, I actually thought, and every year I think this, that December will quieten down, I'll have a great break over Christmas, January will be quiet until it ramps up. And actually all that happens is I tear through the whole of the holiday period at a hundred miles an hour, hoping I can get a breather. December was really busy, which was good. 2023 however wasn't the year that I'd like to relive. It hasn't been a bad year, but we've had to fight every inch of the way. Nothing has ever landed in our lap. Both Sarah and I and Michelle. are grafters, [00:03:00] all of us work, and work hard for our living. But, last year really was a little bit of a brutal year. Um, just felt like the atmosphere out there in the marketplace wasn't everything it could have been. Um, we've got very, or have had, very high inflation in the UK, certainly for this country. Now, if you're listening to us in Venezuela or somewhere, possibly not quite the same thing. But with inflation rates kicking up, uh, touching out somewhere near 10 percent and then obviously hikes in interest rates by the Bank of England to bring that back down, essentially what you've got is the perfect storm for people like us who work in the service sector, because our costs of production have gone up in line with inflation. At the same time, the costs of living for our clients have gone up by the same amount, and so the battle for us to be one of their priority spends is that little bit more tricky. However, we've [00:04:00] done it, we had a really good year in the end, but like I said, we have fought tooth and nail, uh, to do it, and I think that's the making of a business. I've said over the years, and I think it's probably out there on a podcast, I'd be surprised if it wasn't, that being a successful business when things are going well is actually really easy. There's not an awful lot to it. You do your job, you create what you create, you sell it, you move on to the next one. Don't get me wrong, I know it's much more nuanced than that, I live this world. But broadly speaking, when things are going right, this job isn't that hard. It's when things are tough, that they show your real character. So, I've spoken about customer service, it's when it goes wrong, really, that you show the true Skillset, the true worth in everything that you do. When things are a little bit tougher, that's when you have to dig deep. It's when you have to show what you are made of. And we've done that over the past 12 months, and we ended December with some beautiful shoots, some lovely clients, [00:05:00] one or two unexpected sales that came in from jobs that I guess there was at least one that I had mothballed, to the point of it being in the archive when the orders eventually came in. Didn't expect to hear from them, hadn't heard from them in 18 months. So for a business like ours, where we are very much about a personal service, it's in person sales, it's an in-person experience, it's about memories, it's about laughter, it's about feeling valued. Wherever possible, we do not do remote sales. I don't do remote sales for precisely the reason that it's taken 18 months for one of our clients to come back and order their pictures. And that's in spite of us doing all the usual stuff, we've emailed them, we've called them. Not to be, not to hassle them. Just to see if there's anything we can do to help. But the problem with non in person sales, online sales is of course. You have very few levers you can pull, and there's not a lot you can do. You can [00:06:00] say you're going to take the album down, which we did. In fact, the album was dormant for probably two thirds of that time. We'd just changed the password so that no one could log in. But of course, when they emailed and said, Oh, I've just noticed I can't log in, we opened it back up. So it's not a real lever, it's just A way of us knowing that they're looking at the album again. And the order came through, and it was a beautiful order. So it's great. It's a proper Christmas bonus. Unexpected. Out of the blue. Beautiful album. Beautiful Graphistudio album. Beautiful frames. Big frames. And the whole thing, in the end, closed out at a really nice value sale.  So there's a lesson in there somewhere, which is, you know, don't ever write anything off. And we don't write anything off. I didn't know what the title of this podcast would be. Maybe that's what it should be. It's, you know, don't write any job off. But actually, this is one of those unscripted podcasts where I haven't really got a clue exactly what it was I was going to talk about. So I have this kind of list of things in my head, but who knows whether I'll get to the bottom of [00:07:00] it. Uh, on this year, on the title or on the topic of it being a New Year, of course everybody sits down and makes their list of New Year's resolutions, which actually I don't. I've never been a believer, and I think, I thought that's what the title of this podcast was going to be. I've never been a believer in New Year's resolutions. I don't know why, I just think if you want to do something, do it. Make, make every day the opportunity for a resolution. That's not to say that I'm really good at doing that. That's not to say that every time I've thought, you know what, I'm going to make that happen this year. I'm going to lose three stone and get fit, for instance. You know, doesn't happen. I'm going to stop drinking, doesn't happen. I'm going to become a vegetarian like my daughter, doesn't happen. There are plenty of things that I'd like to do that just Do you know what? They haven't happened. But Equally, I don't wait till New Year to change the big stuff. But, and there is a but, is that New Year does mark a [00:08:00] natural transition, certainly when it comes to reporting your successes as a photography business. We actually don't report our profits December to December. our accounting period is September to September. But we do Internally, track it in standard calendar years. Why? Well, actually because for social photographers there is a natural hiatus around about the end of December. People will have rollover jobs, we will very often have jobs in the diary. In the gap between Christmas and New Year simply because they book in for those. So it's not a perfectly clean break where , it stops, it starts. But there's definitely a feeling in the marketplace that, oh, let's wai

At this time of year, more than any other, I find myself chasing my tail to complete everything I need to get done before the seasonal deadlines (otherwise our clients will be disappointed!) Of course, I want everything I do to be perfect but, as I have learned time and again, perfection is something that is unattainable and it is bad business too - finding the sweet spot balancing quality and time is the trick here.  In the end, if you spend limitless hours reaching for something that cannot be reached, it would be tough to find clients who could afford it! I mention an EP that a friend of ours recorded and created a vinyl record as well as uploaded to Spotfy.  The EP can be found here on Spotify. I only played on "I Think We're Alone Now" and "Teenage Dirtbag" but let me know what you think!   The Superclass and Masterclass we will be running at the Societies Convention 2024 can be found at https://thesocieties.net/convention/speakers/paul-wilkinson/ and we would love to see you there - either at the workshops or just for a well-deserved pint!   Finally, all of our workshops at our studio can be found at https://www.paulwilkinsonphotography.co.uk/photography-workshops-and-training/  Enjoy! Cheers P. If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode. PLEASE also subscribe and leave us a review - we'd love to hear what you think! If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 

The judging for the BIPP 2023/2024 International Print Awards is done and dusted and there some simply stunning images have been on the lightbox. The results come out later in the year, but I thought I'd muse on some of the things I learned along the way by listening to the judges as well as some observations of my own.  Some of these you've heard me mention before, but one or two may be new to you (and to me for that matter - who knew that all judges have the same problem when it comes to picking out their own competition images?!) but all of them are useful. Enjoy! Cheers P. If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode. PLEASE also subscribe and leave us a review - we'd love to hear what you think! If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 

In this interview with an old friend of ours, Simon Shirley, Toastmaster extraordinaire, we end up chatting about some of the simple things that make for a successful client-facing business for responding quickly, to getting a crowd onside (even when the odds are stacked against you!) I mention a few workshops we'll be running, so here are the links: Sunday 10th September 2023 The Guild Of Photographers Photohub Event Oxford Mastering Off-Camera Flash https://photohubs.photoguild.co.uk/the-oxford-belfry-photohub/ Thursday 28th September 2023 The Guild Of Photographers Photohub Event Peebles, Scotland Mastering Available Light https://photohubs.photoguild.co.uk/peebles-hydro-photohub-2/    Monday September 11, 2023 Full-Day Workshop At Our Studio near Oxford Mastering Dog Photography From Shutter To Print https://www.paulwilkinsonphotography.co.uk/store/workshops/mastering-dog-photography-from-shutter-to-print-11th-september-2023/    Monday October 9, 2023 Full-Day Workshop At Our Studio near Oxford Mastering Personal Branding Photography https://www.paulwilkinsonphotography.co.uk/store/workshops/mastering-personal-branding-photography-9th-october-2023/    Monday October 23, 2023 Full-Day Workshop At Our Studio near Oxford Mastering Available Light https://www.paulwilkinsonphotography.co.uk/store/workshops/mastering-available-light-23rd-october-2023/  Enjoy! Cheers P. If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode. PLEASE also subscribe and leave us a review - we'd love to hear what you think! If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 

Pick up any book on business in your local bookstore, and it will almost certainly talk about processes. Yawn.  But what if we thought about processes as good habits? The things you do every day that you don't need to think about. As a business, you need good processes: doing the right things, at the right time in the right way is the foundation of any successful studio. And besides, it gives you more time to do the things you love! Enjoy! Cheers P. If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode. PLEASE also subscribe and leave us a review - we'd love to hear what you think! If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 

Peter Aldington OBE, world-renowned architect and garden designer, with his wife Margaret - whose energy and partnership have been as fundamental to his success as any other creative's, though she professes to not being a designer of any kind. I have wanted to record this interview for a long time. Peter is a world-renowned architect, having achieved no less than 9 (yes, you're reading that correctly, 9) listed buildings in his lifetime. Each of the nine houses he designed while working as an architect, along with the garden that he created in the eighties, is listed (aka protected) by English Heritage.   Some record.  He's also a charming guy. We have based our photography business in the original studio where he began his architectural practice, Aldington, Craig and Collinge, a building we have completely fallen in love with in the past 11 years. As you can imagine, I wanted to record an interview with him; in particular, I wanted to ask him about creativity and how he turned his influences into something tangible. Sometimes, however, the more exciting topics creep in as you talk, which was the case during this interview. Sitting with Peter and his wife Margaret, it quickly became apparent that the more important questions were about relationships: relationships with colleagues, clients and, of course (and you'll hear this throughout the interview), the relationship between Peter and Margaret and their family. It's funny how you can plan all you like, but ultimately, life (and creativity) have a way of taking you on unexpected journeys. But for me, well, I think it is a lovely interview with an architect who has made an immeasurable contribution to architecture and garden design. Usually, I would ask Peter and Margaret for their book choice, but I have chosen two that feature Peter's work for this episode. The first is A Garden and Three Houses: The Story of Architect Peter Aldington's Garden and Three Village Houses by Jane Brown. The second is Houses: Created by Peter Aldington, a beautiful book choc full of stunning line drawings (and if you know anything about me, you'll know just how much I adore exceptional illustrations!) Enjoy! Cheers P. If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode. PLEASE also subscribe and leave us a review - we'd love to hear what you think! If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 

Well, this weekend has two big events: Mother's Day and the Societies Of Photographers Annual Convention In London.   Sadly I wasn't able to make the Convention this year - though I was there in spirit!  That didn't stop me entering the print competition though.  I didn't come away with any gongs this year and that always stings just a little.  Somehow, I have to convert the feeling of missing out on a fantastic convention with photographers who I love to spend time with (FOMO anyone?) and also not getting the scores I would have loved for my entries. It's all part of the puzzle when it comes to entering photographic competitions. Enjoy! Cheers P. If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode. PLEASE also subscribe and leave us a review - we'd love to hear what you think! If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 

Photographers are supremely visual, right?  Of course.  But have you ever wondered about the power of words?  Two words, in particular, can have a bigger impact than any image ever can (and I am speaking as someone whose entire life is living and breathing pictures).  The words? "Thank You".  These two words, when given or received, can bring a huge amount of joy.  Trust me. In the podcast, I mention the dates of our upcoming workshops: 6th March, Mastering Essential Studio Lighting 20th March, Mastering Available Light 3rd April, Mastering Headshot Photography 17th April, Mastering Your Creative Workflow From Shutter To Print 15th May, Mastering Advanced Studio Lighting 5th June, Mastering Available Light On Location In Oxford These can all be found on our website. Every workshop is limited to six delegates so we can fine-tune the content for the attendees.  They're an absolute blast! If you're a portrait photographer, whether a pro or looking to break into the industry, these workshops are perfect for you.  We also provide a delicious lunch!  Never underestimate the need for good food! haha. Enjoy! Cheers P. If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode. PLEASE also subscribe and leave us a review - we'd love to hear what you think! If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 

So it's 2023 already!  What happened to 2022?  This episode says a big thank you for 2022 and kicks off the year ahead with some thoughts on how to deal with so much negativity in the years and the media.  We're hitting it all with positivity, energy, creativity and laughter!  Well, you wouldn't expect anything different from us would you? We also say thanks to some incredible brands who have put a little faith in us and asked us to be ambassadors: Graphistudio (they create the best photographic albums on the planet!) https://www.graphistudio.com/en/  Pixellu (we use their brilliant Smart Albums application to do the heavy lifting for all of our album designs). If you fancy a discount, use the following link and discount code: https://www.pixellu.com/?fpr=masteringportraitphotography Code: MPP@2022 Panasonic Eneloop Batteries (not as sexy maybe as let's say, a camera but massively important!) These guys have very kindly helped with a little funding for the podcast - useful given that we entirely fund it, write it and produce it ourselves.  A little help like this goes a long way - just like the life of their AA batteries (sorry, couldn't resist!) https://amzn.eu/d/gbinUuT  Finally, we mention a package that is proving priceless for us in our colour correction - Imagen AI.  Machine Learning (aka. Artificial Intelligence) is certainly going to be a huge part of all of our lives in the future - some of it for good and some of it otherwise - and one or two applications have already emerged that are stunningly elegant in the way they support our business: this is one.  Since we added this to our workflow, it has not only saved us hour upon hour but has also improved the consistency of our colours and grading. Ai isn't all bad!  If you fancy getting 1500 free credits, use this link:  https://www.imagen-ai.com/start?ref=paulwilkinson     We also want to thank all of our clients - both as subjects and as delegates to our workshops - we could not be happier and more grateful that you're part of our lives! THANK YOU TO ALL OF YOU and here's to a fabulous year ahead! Cheers P. If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode. PLEASE also subscribe and leave us a review - we'd love to hear what you think! If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 

We are a lucky business.  OK, I know you make your own luck to a greater or lesser degree, but we really are a lucky business.  Every day I work with people I love - from our team in the studio to our clients across the UK and further afield.   As we run into the festive holidays, our studio has been full of laughter (and the smell of gingerbread, thanks to our Christmas candles!) as clients come to pick up their last-minute gifts as well as albums and frames they ordered during the year.  The shelves have creaked under the weight of the boxes; each bowed with our distinctive ribbons and tags.  Today, with just a few days to Christmas, the shelves look empty, with just a few items left to be picked up. Every client through the door has brought joy and festive cheer and taken away photographs it has been a joy to create. Like I said, we are a lucky business. And so it is that I feel incredibly fortunate to have worked with my guest for this interview for the past decade.  Michele Jennings was, up until a couple of months ago, the CEO of Hearing Dogs For Deaf People - an incredible charity that provides assistance dogs for deaf adults and children.  I have worked with the organisation for the past 11 years and so it has been my pleasure to spend time with Michele and her team, creating images for the brand. This is a lovely interview and we cover all sorts of things from positivity to passion, from vision to values. As ever, I asked Michele to nominate a book and she recommended Four Thousand Weeks by Oliver Burkeman and it's available on Amazon here https://www.amazon.co.uk/Four-Thousand-Weeks-Time-How/dp/1847924018 Definitely worth a read! If you're curious, Hearing Dogs For Deaf People can be found here: https://www.hearingdogs.org.uk/  Anyway, I hope you enjoy the interview! Cheers P. If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode. PLEASE also subscribe and leave us a review - we'd love to hear what you think! If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 

A couple of weeks ago, we judged the British Institute Of Professional Photographers (BIPP) 2022 national print competition. I have always loved being a judge and now, in my role as Chair Of Qualifications And Awards for the BIPP, I couldn't be happier!  I get to see so many incredible images and sit with so many incredible photographers.  It's one of the best gigs imaginable. In the first half of the episode, I step through the rigour of judging, how it is done, and how we ensure it is fair. In the second half of the episode,  I go through some of the notes I made while the judges assessed and commented on each of the entries. If you are curious about image competitions or fancy entering one - not just the BIPP competition - some of the things we spotted might be of use to you! Enjoy! Cheers P. If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode. PLEASE also subscribe and leave us a review - we'd love to hear what you think! If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk.