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Struggling with your entertainment business? The Branding for Entertainers podcast is your solution. Get practical advice from Billy Diamond and top experts to polish your brand identity. Stand out, grow your business, and enjoy the journey!
40 Episodes
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Send us a Text Message.IN THIS EPISODECalling all entertainers! Struggling to build a recognizable brand? This episode of Branding for Entertainers Podcast is your guide to crafting a consistent brand identity. Learn the importance of branding guidelines and how to create your own step-by-step. Plus, discover if a logo is essential for success (spoiler alert: it's not always!).Here's what you'll get:Why branding guidelines are crucial for entertainersHow to develop your own brand guidelines (...
Send us a Text Message.IN THIS EPISODERemember that iconic brand that practically invented Christmas as we know it? Yeah, we're revisiting that fascinating story and the science of color in branding on this rebroadcast episode of The Branding For Entertainers Podcast!Join Billy as he dives deep into the psychology of color and how it shapes brand identity. He'll dissect that legendary brand's color choices and reveal the secrets behind their enduring success. Plus, you'll walk away with actio...
Send us a Text Message.Ditch the pitch and rock your live performances without the cheese. This episode explores the art of balancing engagement and promotion in your live performances. I'll walk the tightrope with you, sharing strategies and insights to keep your audience enthralled without feeling like pawns in a self-promotional game. Tune in to learn:Finding the Sweet Spot: Strike the perfect balance between sharing your brand and connecting with your audience on a human level.Authenticit...
Send us a Text Message.Join us in this lively discussion on the timeless debate of business cards in the digital era. Are traditional cards still relevant? We delve into the power of tangible connections, exploring how a well-crafted business card can make a lasting impression. Discover why, in the midst of technological advancements, the humble business card remains a potent tool for networking and forging meaningful professional relationships. Tune in to unravel The Business Card Debate!To ...
Send us a Text Message.Artificial intelligence (AI) is rapidly transforming the entertainment industry, and branding is no exception. In this podcast, we explore how you can use AI to create new and innovative ways to connect with your fans and build your brand.
Send us a Text Message.Jeff was a troubled teen who turned his trials into triumphs. Today he’s a full-time bullying prevention specialist. As a leading communicator on conflict resolution, Jeff is the author of Golden Rule Ambassadors, SQUABBLES®, and Bigfoot Gets Bullied (a #1 Amazon bestseller). Over 1 million people have been impacted by Jeff’s peace-making strategies, earning him two international awards and the title of "Peace Ambassador", recognized by the United Nations. Jeff’s b...
Send us a Text Message.One of the greatest challenges that both amateur and even professional entertainers face is how to run their show music easily and effectively, without missing a cue. In this episode, we dive into the tech side of the industry. Even your sound is part of the live audience brand experience. The more you portray yourself as a pro the more value you offer to your buyer and your audience.
Send us a Text Message.In this episode, Billy talks with you about how to determine the size of your brand on a prop or backdrop based on venue size. He also provides you the answer for estimated guest size for corporate events of between 480 to nearly 1,000 people, and a maximum capacity of just over nine thousand people for larger venues.
Send us a Text Message.In this episode, Billy takes time on Christmas Eve to talk about brand perception. He discusses how you can get your messaging clear as an entertainment brand and also how sending the wrong message will confuse your buyer._____________________________________________________________________________________________Get Billy's 54-minute Online Lecture plus 5 additional downloadables (75 total pages and worksheets) for just $14.95. >>>>>>>> bra...
Send us a Text Message.In this episode, we highlight the importance of the verbal side of your brand and why it is so important. Cris Johnson chats with us about strong copywriting and how to get it right for your website and email marketing campaigns.Cris Jonnson is not only a seasoned magician but he’s also a certified SEO Specialist who helps entertainers live their dreams. As the creator and host of The Professional Magician podcast, he brings decades of experience and expertise to magici...
Send us a Text Message.Millions of people the world over have marveled at the comedic magical antics and inviting personality of Leslie McKinney. He began working at Opryland and on The Nashville Network (TNN). Leslie’s first Vegas show was Wizards’ Secrets Magic Show at The MGM Grand Hotel where he did an 18-month contract. Since then his shows have been seen throughout Las Vegas at The Riviera, Fitzgerald’s, The Plaza Hotel, Sun Coast, Sam’s Town, and Planet Hollywood. Leslie recently starr...
Send us a Text Message.IN THIS EPISODEThis is the kickoff of season two of The Branding For Entertainers Podcast. Let’s talk about our heroes. We all have them and sometimes it’s hard to avoid emulating them. We’ll take a look at how to become the hero of your own brand. We’ll cover visual, verbal, and virtual branding and how to position yourself so that your fans begin to look at you as a hero.Find out the voice of your brand so that you can attract your ideal audience. Take our easy free o...
Send us a Text Message.The BFE Podcast has been MIA (missing in action) for a few months but we're not gone! Get ready for a brand new listening experience as we move toward seasonal-themed episodes.Listen to this episode so that we can get you up to speed with what's next.
Send us a Text Message.IN THIS EPISODEWe return with guest Mark Gindick (physical comedian, clown, and actor) where he reminds us that we are in the service business and also that the person that we bring on stage is always the star. That came about because of a story that he tells in this episode. We all probably have one of those stories where we have done a show and we have gotten somebody on stage and instantly we realized that this could be a real nightmare. Well, such is the case with t...
Send us a Text Message.IN THIS EPISODEOftentimes our verbal (brand) messaging is just an afterthought. How we communicate that part of our brand is important for our buyer, our audiences, and our fans. Guest Mark Gindick is an actor, physical comedian, and clown. He talks about how he developed as a performer and how he communicates his brand. RESOURCES WORTH CHECKING:Mark's website: markgindick.com, Follow Mark on Instagram, Learn about Mark’s character - Wing-Man, Watch a quick funny v...
Send us a Text Message.IN THIS EPISODEWe take a peek into the why and how of virtual branding (your online presence) with special guest Landon Harvey. As a ventriloquist, Landon has over 1 million followers on TikTok and thousands on other social media platforms. RESOURCES WORTH CHECKINGLandon on TikTok, Landon on YouTube, Landon on Instagram, Landon on Facebook, Landon on Twitter, LandonVenting.com, LandonHarvey.com. Other podcast mentions: tiktok.com/@joegandelman
Send us a Text Message.Photos are a big part of your visual branding image. How & when to use them is even more important to understand. Billy Diamond talks about why you might not want to use a photo of yourself on your stage banners or backdrops.
Send us a Text Message.Branding doesn’t have to feel overwhelming. You can do little bite-size things that will put you on the right course. In this episode, Billy walks you through some more powerful branding and marketing tips that you can use right away to strengthen your brand. Here are some highlights...Mixing Up Your Social MediaGetting Personal on Social MediaSmall Acts of KindnessCross-Branding with Your LogoBless and You Will Be BlessedDoing the Opposite of OthersManners & Public...
Send us a Text Message.Do you know and understand the 4 ingredients that go into making your brand stand out? In this episode, Billy walks you through the key ingredients and then also gives you three additional tips that others in your field probably are not taking the time to do. These tips will make you stand out and get you remembered (and booked) for a long time to come. Part 1 in a series.
Send us a Text Message.Harry Houdini was an entertainer who created major publicity and even his name has become legendary --- even 95 years after his death. He was a master at planting brand perception in the minds of his audience. In this episode, we talk with magician and magic historian Carnegie (a.k.a. The Magic Detective) about Houdini’s successful publicity. We also talk about some techniques Houdini used with great success and how you can take some tips from Houdini's playbook.C...
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