360Delivered

Kayla and Beard discuss the importance of downloading your Amazon Search Term Reports. Geneva Supply is the leader in Amazon strategy and fulfillment. Specializing in product and fulfillment solutions for every area of your business. Geneva Supply has a network of Warehouses, Digital Marketing Experts, and Data-Driven Manufacturers Rep Services to accelerate your growth. https://genevasupply.com/

We recently attended our first Podcast Movement conference to promote and find speakers for our non-profit BizTank, learn more about the podcast industry and get actionable tips to help grow our audience. This years PM19 conference was held at the Rosen Shingle Creek resort in Orlando, Florida. Thank you to everyone who helped make our week a success! Links mentioned in this episode: BizTank Career Exploration for Students - https://gsbiztank.org/ Kids in The Tank Podcast - https://gsbiztank.org/kids-in-the-tank-podcast/ Podcast Movement - https://podcastmovement.com/ MXL Mics - Quality Microphones - http://www.mxlmics.com/ Audimute Soundproofing - https://www.audimute.com/ LaunchPad - They had puppies and free beer, but we still don't know what they do. - https://www.launchpaddm.com/ Podchaser - Rate and Review Podcasts and Episodes - https://www.podchaser.com/ Flick - Build a Community Around Your Podcast - https://www.flickapp.com Shoutout to our new BFF Aimee Loyet, who is the producer for the Live Inspired Podcast with John O'Leary! - http://johnolearyinspires.com/ Watch for Jeff in that Podcast Movement 2019 highlight video. - https://youtu.be/7x8cvZslD8Q

Jeff Peterson, Co-Founder & CEO, and John Pistone, VP of E-Commerce, share the future of Geneva Supply, a new division, and more. Think big picture The Purge; Vender Central vs. Seller Central Serving the manufacturer’s needs Strategies, services, and logistics Geneva Supply is the leader in Amazon strategy and fulfillment. Specializing in product and fulfillment solutions for every area of your business. Geneva Supply has a network of Warehouses, Digital Marketing Experts, and Data-Driven Manufacturers Rep Services to accelerate your growth.

Welcome to another episode of 360Delivered: Luke, General Manager, and Whitney, Senior Product Manager, are here to discuss the new implementation of the FFP (Frustration Free Packaging) SIOC (Ships In Own Container) Chargeback from Amazon. This implementation will be live on August 1, 2019, impacting all items larger than 18” x 14” x 8” or 20 pounds. Tips and Strategies ISTA Test Implementing changes FBM (Fulfillment by Merchant) or FBA (Fulfillment by Amazon) Geneva Supply is the leader in Amazon strategy and fulfillment. Specializing in product and fulfillment solutions for every area of your business. Geneva Supply has a network of Warehouses, Digital Marketing Experts, and Data-Driven Manufacturers Rep Services to accelerate your growth. https://genevasupply.com

Amazon Prime Day is coming up quick, and while yes, there are some great benefits to Prime day participation, you might be missing the bigger picture. In this episode the Geneva Supply team talks about not only Prime Day but how you can use it for testing and research for the upcoming holiday season. Prime Day can be used to help your brand prepare for the Holidays. Test, test, test by running a Best Deal, Lightning Deal, or coupons. Take advantage of the traffic to position in an inventory and content perspective. Optimize your marketing campaigns to ensure your organic search continues to grow. Compare sales on the ASIN level. Geneva Supply is the leader in Amazon strategy and fulfillment. Specializing in product and fulfillment solutions for every area of your business. Geneva Supply has a network of Warehouses, Digital Marketing Experts, and Data-Driven Manufacturers Rep Services to accelerate your growth. https://genevasupply.com

Red Beard drops some pretty big news and Evan Facinger not only attended both Pubcon events this year, but also spoke on Amazon Advertising at Florida. Both conferences have always been known to be on the leading edge when it comes to online marketing tactics. Tune in to find out what happened at Pubcon Florida and see how it compares to Pubcon Las Vegas. Sign up (https://genevasupply.com/gs-podcast/) have the show notes delivered right to your inbox.

Amazon Bid+ is being replaced with the 'adjust bids by placement' feature. With Bid+, you could only set a 50% increase for the top of search (first page) placement. 'Adjust bids by placement' feature lets you set a 0% to 900% increase for both the top of search (first page) and product pages. Placements are places across Amazon where your ads may appear. Currently, you can differentiate your bids and view performance of your sponsored products ads by three placement groups: top of search (first page), rest of search, and product pages. The top of search (first page) refers to the sponsored products ads at the top row on the first page of search results. Rest of search refers to sponsored products ads shown in the middle or at the bottom of search results, and all sponsored products ads in the second page of search results and beyond. Product pages refers to sponsored products placements on the product details page, and certain other placements off search results like the add-to-cart page. In addition to selecting a bidding strategy, you can also set different bids by placement. You can enter a percent increase to your base bid for two placements: top of search (first page) and product pages. When you do this, your bids will be increased by the specified amounts when your ads compete for opportunities on those placements. Your base bid will apply to “rest of search”. You can enter up to a 900% increase to (or 10 times of) your base bid. Beard also airs his grievances, so be sure to listen to the end to find out who he decided to call out this week! The GS On Marketing Podcast is brought to you by the digital marketing team at Geneva Services, a division of Geneva Supply, Inc. Geneva Supply is your one-stop shop for e-commerce fulfillment services including Third Party Logistics (3PL), Kitting, Pick and Pack, Product Photography, Amazon Marketing, and Digital Marketing Strategy. Let's talk about growing your business online. https://genevasupply.com/ Subscribe to the GS On Marketing Podcast available on iTunes, Google Play, Spotify or wherever podcasts are sold! Let people think you are the smartest person in the room. https://genevasupply.com/gsonmarketing

ChatBots have been the next big thing for awhile now. We explore different ways companies are starting to use ChatBots to enhance the customer experience. Red Beard recently setup a Facebook ChatBot using Mobile Monkey's free tool, to help quickly answer frequently asked questions for a Facebook Page. Similar to email marketing, you can also use ChatBots to build a list and engage with your customers on Facebook, your website, and other social media platforms. Beard also airs his grievances, so be sure to listen to the end to find out who he decided to call out this week! The GS On Marketing Podcast is brought to you by the digital marketing team at Geneva Services, a division of Geneva Supply, Inc. Geneva Supply is your one-stop shop for e-commerce fulfillment services including Third Party Logistics (3PL), Kitting, Pick and Pack, Product Photography, Amazon Marketing, and Digital Marketing Strategy. Let's talk about growing your business online. https://genevasupply.com/ Subscribe to the GS On Marketing Podcast and let people think you are the smartest person in the room. https://genevasupply.com/gsonmarketing

Using videos for marketing has been a growing trend for years and it isn't expected to slow down any time soon! Tune in for actionable tips on how you can capitalize on video marketing. This includes: Breaking down the different video platforms for YouTube, LinkedIn, Facebook Watch, Twitter and Instagram TV How to use Stories in your marketing When to use Vertical Video How to use videos in your advertising Live video tactics Equipment you need to get started Repurposing video content 2019 predictions And more! Beard also airs his grievances, so be sure to listen to the end to find out who he decided to call out this week!

Amazon Advertising recently launched two new ways to reach shoppers as they search on Amazon and browse product detail pages. On this episode, we'll break down the new options and outline strategies to use them. This includes: Product Targeting for Manual Ads New Targeting Defaults for Automatic Ads Black Friday and Cyber Monday Analysis And More! Be sure to listen to the end to find out who we decided to call out this week! Check out more! (https://genevasupply.com/gsonmarketing-podcast/)

Facebook advertising is at the forefront of most digital marketer’s minds. But there is a difference between simply setting them up and using the platform effectively. How do you answer all of these questions? Do you know your real goals? Are you creating the right type of campaign? Are you targeting the right people? What is the overlap of your different audiences? Does your creative command attention? Are you building a brand or just driving sales? How are you increasing engagement on your ads? Are you testing different lead generation options? Are you still trying to rely on only organic reach? We’ll go through these questions and offer more Facebook Advertising tips on this GS On Marketing episode.

We went to Pubcon Pro! This annual conference focuses on SEO, Google Ads, Social Media Advertising and Amazon. This is where top industry experts come to network and discuss digital marketing trends. Hear our thoughts on the show and the topics discussed. Including: Local SEO Strategies AMP Website Audits International SEO Social Media Strategy Social Media Advertising Strategies Google Ad Optimization Link Building Tactics Amazon Advertising And more! Sign up (https://genevasupply.com/gs-podcast/) have the show notes delivered right to your inbox.

In this episode, we'll discuss the switch Amazon made from Amazon Marketing Services (AMS) and Amazon Media Group to Amazon Advertising. Find out what else changed besides the name and how you can take advantage of the merged platform. Episode includes: What type of ads are included with Amazon Advertising What you can do with the new layout What changes to expect in the near future Google Ads vs. Amazon Advertising How to use Amazon suggested bids Day parting strategies with Amazon Advertising Taking advantage of bulk upload sheets And more! Sign up (https://genevasupply.com/gs-podcast/) have the show notes delivered right to your inbox.

Influencer marketing is the hot topic in 2018 and that trend is only going to continue as more brands seek to engage consumers on social media and other platforms. But just because it is a growing trend, doesn't mean it deserves your budget dollars. In this episode, we'll break down what influencer marketing is and what to look out for when you get started. This includes: How to find influencers What to look for when choosing influencers What strategies work for influencer marketing Sign up (https://genevasupply.com/gs-podcast/) have the show notes delivered right to your inbox.

One of the perks of working so closely with Amazon is we get to meet with key employees in Seattle. In this episode we'll discuss our trip and fill you in on some of the new things we learned. This includes: Amazon Marketing Services (AMS) new UI and its benefits AMS suggested bids and strategies Amazon Go Competitor analysis tactics you can implement Goal setting And more Subscribe and leave a review on iTunes! See more of our podcasts here: https://genevasupply.com/blog/ (https://genevasupply.com/blog/)

More people are using Amazon to search for products than Google. Just like Google, Amazon has their own algorithm to determine where products rank. It is known as the A9 Algorithm. If you want your product to be found on Amazon, you need to optimize your product listing for the A9 algorithm. Listen to this episode to learn the most important ranking factors and strategies to make sure your product is on the top of the Amazon search results. Sign up (https://genevasupply.com/gs-podcast/) have the show notes delivered right to your inbox.

In this episode, we discuss strategies we've implemented to increase leads and capitalize on marketing automation software. As the adoption rates for marketing automation software continues to increase, the marketers with the best strategies will see results with a positive ROI. Others will just see an increase in marketing technology spend every month. Topics we cover include: * Lead Generation Best Practices * Landing Page Design * Marketing Automation Software * Email Marketing * Drip Campaigns Sign up (https://genevasupply.com/gs-podcast/) have the show notes delivered right to your inbox.

We share our most recently successful strategies when advertising on social media, including: Facebook, Instagram and Twitter. In an effort to be more transparent, Facebook now allows you to see what ads pages are currently running. Red Beard provides a video tip to help boost views and engagement. Evan reminds us of the always forgotten social media advertising platform, Twitter.

We discuss some of our favorite technical SEO tips to help improve your site speed and overall user experience for Google's mobile first index. We cover: The importance of having an SSL What to look for with website hosting How having a Content Delivery Network (CDN) can help with site speed Why you should minify JavaScript and CSS The impact your site structure has on SEO What to look out for redesigning your website

Amazon's great, and you know what we love about Amazon Marketing Services, specifically? If you look at all these different advertising channels like Facebook, Instagram, Twitter and LinkedIn. Those are all great tools and all great platforms, but there's not a single advertising platform that's out there right now that is targeting buyers with the same intent to buy than Amazon. We discuss AMS strategies that help you spend smarter and increase sales.