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Talkin' 'Bout Email
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Talkin' 'Bout Email

Author: iContact Email Marketing

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iContact has been an industry leader in Email Marketing and Marketing Automation since 2003. Learn more at https://www.icontact.com/podcast
7 Episodes
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Talkin' Bout Email is THE podcast about email marketing and how to make the most of it for your business or organization. Brought to you by iContact Email Marketing. - 15 Years of CAN-SPAM: A reflection from the “SPAM King” - 269 BILLION emails are sent each day, more than half are marketing emails - ARE we living in the Matrix - What IS affiliate marketing? - How to blend a numbers game with best practices? - Would YOU like 501 Subject Line examples? Download the guide TODAY and get crackin'! https://www.icontact.com/lp/content/resources/the-ultimate-subject-line-guide Have a question for Hank & John? Email podcast@icontact.com or send us a tweet @icontact.
Talkin' Bout Email is THE podcast about email marketing and how to make the most of it for your business or organization. Brought to you by iContact Email Marketing. - When to know that good enough is good enough - Why content creators are their biggest critics - So, when is email marketing ACTUALLY going to die? - Productivity tools and how to use them for the power of good - How list segmentation helps the homeless and reach those in need - Activity/Interest/Opinion = how to get real ...and a mess 'o' other goodness. Have a question for Hank & John? Email podcast@icontact.com or send us a tweet @icontact.
Talkin' Bout Email is THE podcast about email marketing and how to make the most of it for your business or organization. Brought to you by iContact Email Marketing. Episode five picks up with Hank and John talkin' bout: - When was the first email sent? - Who would be considered the “father” of email marketing? - How does a small business compete against Amazon? - How to test correctly - Take a risks (but don’t be a spammer)! Have a question for Hank & John? Email podcast@icontact.com or send us a tweet @icontact.
Talkin' Bout Email is THE podcast about email marketing and how to make the most of it for your business or organization. Brought to you by iContact Email Marketing. Episode four sees Hank in Switzerland while John gears up for a holiday in Portugal, talkin' bout: - Is there a correlation between open rate success and headbutting in the Tour de France? - The anatomy of an effective unsubscribe page and how to nurture a subscriber you might lose - The difference between being thoughtfully persistent vs. an aggressive jerk in your messages - Brokered or purchased lists? C'mon, man. Wait, you can rent lists? - What makes a "hot" lead? How does lead scoring help your campaigns? - Is Email Marketing like buying a car? - ADVICE: "What is the FIRST thing you should say to a prospective client?" And all kinds of other goodies! Have a question for Hank & John? Email podcast@icontact.com or send us a tweet @icontact.
Talkin' Bout Email is THE podcast about email marketing and how to make the most of it for your business or organization. Brought to you by iContact Email Marketing. Episode three brings John and Hank together in Europe, talkin' bout: - The difference between European and US email marketing - What is an American Work-a-frolic to do when in France? - Quality vs. Quantity: the differences in international approaches - Instagram TV: YouTube killer? - How do ReturnPath and Edison help (or harm) your Gmail subscribers? - Cambridge Analytica: c’mon, man. - FEATURE: how and when to use an "Oops" email - How to stay inspired to affect change via email marketing And a whole bunch more! Have a question for Hank & John? Email podcast@icontact.com or send us a tweet @icontact.
Talkin' Bout Email is THE podcast about email marketing and how to make the most of it for your business or organization. Brought to you by iContact Email Marketing. Episode two brings you more great discussion and advice, featuring: - GDPR Compliance: Is it killing email marketing lists? What IS it anyway?
 - What’s the average age of an email address? - How can you sell to a dead address? Hint: YOU CAN’T. Go get new people!
 - Facebook groups shifting to a pay model? 
- How to focus on who you DO have in your audience, not who you DON’T. 
- Tips on building your list the RIGHT way.
 - What is a Facebook “lookalike” audience? - What do goldfish and the human attention span have in common? 
- And dozens of additional insights! Have a question for Hank & John? Email podcast@icontact.com or send us a tweet @icontact.
Talkin' Bout Email is THE podcast about email marketing and how to make the most of it for your business or organization. Brought to you by iContact Email Marketing. Our pilot episode includes: - Updates to Gmail (will the sidebar be a distraction?: Are expired settings helpful or harmful? What’s a “snooze”?) - When is the best time to invest in email marketing for your business? - Unsubscribes: ill feelings or flat fact? Not necessarily the end? - Repurposing content: send right message at the right time - GDPR? What is this Privacy Policy madness all over the place? - How do I get my message out...clearly and relevantly? - Why to believe in yourself and what you’re doing. - And much, much more! Have a question for Hank & John? Email podcast@icontact.com or send us a tweet @icontact.
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