Claim OwnershipClues for the Clueless Email Marketer
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All of us are clueless at one time or another.
Clues for the Clueless Email Marketer is for kitchen table operations with big dreams. Mom and pop shops looking to remain a community staple for years to come. For small business owners wearing multiple hats or the designer or social media manager who got thrown into the mix and are now expected to do email marketing.
It’s also for those who feel like they’ve still got something to learn.
Clues for the Clueless Email Marketer is for kitchen table operations with big dreams. Mom and pop shops looking to remain a community staple for years to come. For small business owners wearing multiple hats or the designer or social media manager who got thrown into the mix and are now expected to do email marketing.
It’s also for those who feel like they’ve still got something to learn.
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Holidays are an excellent time to seize an opportunity for email marketing. Black Friday and Cyber Monday, Christmas, Channukah, New Years, Valentine's Day and every other holiday give you an excuse to be in your subscribers' inbox. Your competitors will be there and you should be too.
One of the biggest advantages of email marketing is how timely it can be. You can create an email campaign quickly when there is a conversation taking place in the zeitgeist. Listen to learn how you can put this strategy to use!
Your email reports are an insight into the minds of your subscribers. It gives you invaluable information that is many times more honest than if you were to ask them a question. You can take the information from your reports and improve each next email campaign you send.
This sounds like it would be a scary topic, but it's a normal part of the email marketing experience. Learning how to manage unsubscribes and avoid abuse complaints will help you reduce list churn and grow your list more quickly.
One of the age-old questions with email marketing is "when is the best time to send an email?" Your email reports can help you with this information. You can see when your subscribers are opening your email campaigns.
Paying attention to what is happening after you hit send is an important part of email marketing. Click-through rate tells you if the content in your email is compelling enough to get them to go to your website and buy something.
Your email reports show what is (and isn't) working in your email campaigns. Open rates can show you if your Subject Line and From Name are working, as well as if your content is good.
These last two topics round out our focus on free resources for feedback. Listen and find out how you can use case studies and support documentation to attain better feedback on your customers and subscribers.
Search engines return the information that they deem most relevant to a query. So, you can find out what the Internet things about your business just by searching for it. Additionally, brands spend a lot of time and resources on creating eBooks, Manuals and Guides. You can turn there to learn what's going on in your space.
YouTube is the second largest search engine. So, it's not hard to see why you'd want to go there and other video sharing sites to watch reviews on your company and other related videos. Newsletters can also be an incredible resource for feedback.
There are places on the Internet dedicated to your customers sharing how they feel about your business. See what they're saying publicly about your brand.
There are conversations going on all over the Internet. One such place where you can get some insight into your business and your industry is through discussion forums and Q&A sites. Listen to find out what you should be looking for.
If there's a topic to be discussed, there's probably a blog (or 20 about it). You can turn to those niche blogs in your space to get feedback about your business or your customers and their needs.
There is no shortage of free resources available to marketers when it comes to the pursuit of feedback on your business. Social media is an incredible example. See how people feel about your brand, what questions they might have and more.
Customer feedback is an important channel in the pursuit of continual improvement. Part of doing customer-centric email marketing is asking them where they think you can do better.
One of the biggest questions in email marketing is when to send. You can test and review your reports ... or you can just ask. Send a survey and find out when your subscribers want to hear from you!
Do you know what problems you're solving for your customers? Sending out a survey via email is a great way to get feedback on what your clients need (or think they need). It's a window into their lives and what solutions they're seeking.
It's important to get feedback from your customers and surveys are a great way to get it. You can even get customer testimonials ore important data on how your products or services are being put to use.
Surveys can be an invaluable way to collect feedback from your customers. One great question to ask is how they feel about your business. Today, many businesses use a Net Promoter Score to gauge this. Listen to find out how.
Email marketing is a great channel for sending polls and surveys to get feedback from your customers. Learn all about polls and surveys and find out how you can get powerful info from your subscribers.
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