Become a Media Maven

Today, I will let you know what I highlighted and why in part four of this Atomic Habits series.If you’re not familiar with Atomic Habits, here’s a crash course:James Clear wrote this book and introduces “The Four Laws of Behavior Change”.The four laws are:Make it ObviousMake it AttractiveMake it EasyMake it SatisfyingThose four things to remember in each law are: CueCravingResponse RewardThese things can help build good habits and break bad habits habits.Then, Clear describes “Habit Stacking” and “Environment Design”.The idea is to overcome common hurdles people face when trying to establish new habits and break bad ones.Plus, he shares advice on how to stay consistent and motivated when the initial enthusiasm wanes… as it almost always does.There is a long-term impact of adopting atomic habits.That’s why I’m going to summarize key takeaways from the book Atomic Habits by reading what I’ve highlighted in the book.For links to the book and to read this transcript or watch the captioned video, just visit BecomeMediaMaven.com.I also want to hear about your own habit-building experiences and what is working for you.Okay, let’s go!In this fourth part of the series, I’ll share my notes and lessons from the fourth section: Make it SatisfyingJoin Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here.

Today, I will let you know what I highlighted and why in part three of this Atomic Habits series.If you’re not familiar with Atomic Habits, here’s a crash course:James Clear wrote this book and introduces “The Four Laws of Behavior Change”.The four laws are:Make it ObviousMake it AttractiveMake it EasyMake it SatisfyingThose four things to remember in each law are: CueCravingResponse RewardThese things can help build good habits and break bad habits habits.Then, Clear describes “Habit Stacking” and “Environment Design”.The idea is to overcome common hurdles people face when trying to establish new habits and break bad ones.Plus, he shares advice on how to stay consistent and motivated when the initial enthusiasm wanes… as it almost always does.There is a long-term impact of adopting atomic habits.That’s why I’m going to summarize key takeaways from the book Atomic Habits by reading what I’ve highlighted in the book.For links to the book and to read this transcript or watch the captioned video, just visit BecomeMediaMaven.com.I also want to hear about your own habit-building experiences and what is working for you.Okay, let’s go!In this third part of the series, I’ll share my notes and lessons from the third section: Make it EasyJoin Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here.

This is the first book I’ve read twice.The first time I listened to it.This last time, I read it with a highlighter.Today, I will let you know what I highlighted and why in part one of this series.I’m doing this selfishly because I think this is a great way for me to retain what I read.I’ve read so many great non-fiction books, but when I try to remember what I learned, I’m blank.So here’s hoping reading it, highlighting it, and sharing it will help you and me remember this to use it in our lives.If you’re not familiar with Atomic Habits, here’s a crash course:James Clear wrote this book and introduces “The Four Laws of Behavior Change”.The four laws are:Make it ObviousMake it AttractiveMake it EasyMake it SatisfyingThose four things to remember in each law are: CueCravingResponse RewardThese things can help build good habits and break bad habits habits.Then, Clear describes “Habit Stacking” and “Environment Design”.The idea is to overcome common hurdles people face when trying to establish new habits and break bad ones.Plus, he shares advice on how to stay consistent and motivated when the initial enthusiasm wanes… as it almost always does.There is a long-term impact of adopting atomic habits.That’s why I’m going to summarize key takeaways from the book Atomic Habits by reading what I’ve highlighted in the book.For links to the book and to read this transcript or watch the captioned video, just visit BecomeMediaMaven.com.I also want to hear about your own habit-building experiences and what is working for you.Okay, let’s go!In this second part of the series, I’ll share my notes and lessons from the second section: Make it AttractiveJoin Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here.

This is the first book I’ve read twice.The first time I listened to it.This last time, I read it with a highlighter.Today, I will let you know what I highlighted and why in part one of this series.I’m doing this selfishly because I think this is a great way for me to retain what I read.I’ve read so many great non-fiction books, but when I try to remember what I learned, I’m blank.So here’s hoping reading it, highlighting it, and sharing it will help you and me remember this to use it in our lives.If you’re not familiar with Atomic Habits, here’s a crash course:James Clear wrote this book and introduces “The Four Laws of Behavior Change”.The four laws are:Make it ObviousMake it AttractiveMake it EasyMake it SatisfyingThose four things to remember in each law are: CueCravingResponse RewardThese things can help build good habits and break bad habits habits.Then, Clear describes “Habit Stacking” and “Environment Design”.The idea is to overcome common hurdles people face when trying to establish new habits and break bad ones.Plus, he shares advice on how to stay consistent and motivated when the initial enthusiasm wanes… as it almost always does.There is a long-term impact of adopting atomic habits.That’s why I’m going to summarize key takeaways from the book Atomic Habits by reading what I’ve highlighted in the book.For links to the book and to read this transcript or watch the captioned video, just visit BecomeMediaMaven.com.I also want to hear about your own habit-building experiences and what is working for you.Okay, let’s go!In this first part of the series, I’ll share my notes and lessons from the first section: Make it ObviousJoin Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here.

When I published my book, Become a Media Maven, my friend and past podcast guest Jessica Terzakis invited me to co-host a LinkedIn Live event with her. She asked me a bunch of questions about the most overlooked and free way to find more clients.Unfortunately, LinkedIn Live audio events don’t automatically save on the platform, so I recorded it and am playing it here on my podcast for you to listen to.For more on my book and show notes for past episodes, visit BecomeAMediaMaven.com.Don’t forget to connect with Jessica Terzakis on LinkedIn here: https://www.linkedin.com/in/jessica-terzakis/She offers:💥 2-day virtual retreats to get you from idea to a fully outlined quality course💥 1-1 done with you course creation support💥 Small group programs to help create, launch, and fill your course or group coaching programJoin Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here.

Today, we’re walking and talking about my book launch. I’ll tell you about how I came up with the idea to write this book, why the focus changed, when it was hard for me to sit down and write the book, and every little thing I did to market the book when it went live. If you’ve thought of writing a book to traditionally publish or self-publish, this podcast episode will give you a lot of value.Thanks for rolling with all the nature sounds and my unorganized thoughts on my morning walk.For more on Anna David’s helpful course, check out Legacy Launch Pad Publishing here.For the book, visit Become a Media Maven here.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here.

I am thrilled to announce that my new book, Become a Media Maven, will be published next week. After exploring the options of traditional publishing versus self-publishing, I have decided to take the self-publishing route. In this episode, I share the 5 reasons behind my decision.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here.

Yong-Soo Chung from FirstClassFounders.com and the host of the First Class Founders podcast.Yong-Soo is a serial entrepreneur bootstrapping his business from nothing to $20m over eight years. Now, he's on a mission to help founders and creators build an audience, create irresistible product offers, and grow their businesses.In this episode, he shares the five growth levers and uses the example of building a newsletter to get specific on each topic.Follow @yongsoochung on X to learn more about Yong-Soo Chung.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here.

Before recording this episode, I was one of those people who did not have a crisis communications plan. Now I do… and you should too. Linda Zebian, the leader of communications and community at Muck Rack, shares five ways we can prepare for a crisis.Then, when one hits, the five things to do to handle the crisis.In a world of social media and cancel culture, creating a crisis communication plan is something every business owner needs to do - whether you’re a team of 1 or 100. We talk about how you know something is a crisis, what do have in place NOW before it hits the fan, and the five As in handling it all with poise. Click here to connect with Linda Zebian on LinkedIn.Muck Rack helps organizations find the right journalists to pitch, report on media coverage, and prove the value of their work with KPIs. Check it out at MuckRack.com.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here.

So many people want to know how to do their own public relations… when they’re ready.It’s shocking how many excuses I hear from people on why they’re not ready.Not big enough. Not well known yet. Not making enough money. Don’t have a team. Still have a full-time job.The beauty is, PR is what makes you all of these things.Here’s how.1. Not big enough? Low on money. Need sales, need leads… need attention. That’s what PR does.2. Not well known yet? Low on attention. That’s what PR does.3. Not making enough money? Low on sales, need leads… need attention. That’s what PR does.4. Don’t have a team? Low on clients. Need leads… need attention. That’s what PR does.5. Still have a full-time job? Low on money. Need sales, need leads… need attention. That’s what PR does.In this episode, I’m sharing five ways to know the timing is right for you and weighing pros and cons on investing time or money into this marketing strategy.Plus, I’ll give you four things to evaluate that will help you make your decision.This week, I’m offering $200 off my Media Mentoring Program. Plus, I’m offering something I’ve never offered before to people who join NOW. It’s a mastermind call!But, you need to join by Sat. Oct. 7th, 2023.Just use the coupon code MEDIAMAVEN at MediaMentoringProgram.com to get started!Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here.

I’m going to break down the who, what, when, where, why, and how in this episode.If you haven’t jumped in my bootcamp yet, you can see how this played out for a solopreneur I worked with in my Media Mentoring Program. We worked on her very first pitch together which turned into a live 5-minute TV segment.To see that pitch, just visit TheExactPitch.com.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here.

My 40th episode on this podcast was 35 Things to Do AFTER You Earn Media Coverage. I share this all the time with people.It’s been nearly five years since I recorded it and because it’s how you turn publicity into profit, it’s time for an update.But instead of rehashing 35, I’m going to share the top 10 things to do.If you’re subscribed to my newsletter, you’ll get a free checklist you can download of these things, so make sure you’re signed up at MediaMavenNews.com.Speaking of my newsletter, I’m also going to give away a copy of Alex Hormozi’s new book $100M Leads, so make sure you’re subscribed for a chance to win one.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here.

In this episode, we're diving deep into the concept of contributed articles. I'll unravel what they are, why they matter, and how you can make the most of them in your content strategy.What exactly is a contributed article? Why should you care? I'll explain all of this and more as we explore the benefits of becoming a contributor to online publications and platforms.Stay tuned as we delve into the strategies and steps you need to take to effectively pitch, write, and publish contributed articles that make an impact. So, whether you're a seasoned writer or new to the world of content creation, this episode is packed with valuable insights to help you become a master of contributed articles.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here.

Last week, I walked you through my brand-new flywheel. It was all about content, so this week, I’m going to explain where I get the ideas for the content I create and how I create it.Some things mentioned in this episode include:LinkedIn PostCastmagicAgorapulseJoin Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here.

I consider a flywheel a system. It’s an order of doing things that once started, should keep going. One thing leads to the next.You can have a sales flywheel, a marketing flywheel, an operations flywheel, and more.I decided to create a content flywheel on paper. It was always in my head, but making a design in Canva to actually see makes a big difference for me when it comes to execution. Why content?When I look at how I get most of my leads and my clients, it’s from my content. Even if it’s not directly from my content, people look me up and check me out before deciding to contact me. My content is a big factor in their decision. So, this is a behind-the-scenes look at my content flywheel. If you want to see what it looks like, log onto BecomeAMediaMaven.com and click on this episode. You can also get the transcript for this episode and complete show notes there too. Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here.

If you've ever wanted to land coverage in Fox Business, you're going to love this podcast.Kevin Dinino, CEO of KCD PR, shared this story with Allison Carter at PR Daily. Now, I'm going to break it down and share what worked and why it did so you can implement it in your pitching strategy.To see the full pitch, word for word, check out the show notes on my blog at BecomeAMediaMaven.com.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here.

Before I tell you how one media placement led to 1,600 customers for a business, I want to remind you that public relations is not sales. It’s marketing. The sales come afterward.I don’t like it when people rely on media placements to get sales. Can it happen and does it happen often? Yes. But it’s not sales. It’s marketing… and sales are a side effect of getting attention in the media. In SparkToro, Amanda Natividad told a story about her time at NatureBox, a snack food brand. She broke down her earned media goals into two buckets - long-term and short-term. One focus was on building a reputation and the other was to try to sell the product.I love this story for a few reasons and you can replicate what Amanda did by focusing on what she did that worked well.First, they were ready for conversions. When you’re ready, do these five things.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here.

This issue has been plaguing the media and public relations industries for years. It’s paying for editorial placements, also known as paying for placement PR. Any professional will tell you this is wrong and unethical. But the people who want you to hire them will tell you it’s safe and a way to make sure you don’t waste your money. When they say that, they’re just trying to get your money with little regard for their reputation or theirs.By doing this, a PR agency is guaranteeing results. Right off the bat, that’s a red flag. First of all, The Federal Trade Commission requires content sponsors to disclose whether they have paid for a third-party review or endorsement. When so-called public relations firms make these specific promises, they may be violating fair-trade practices.Sometimes, they pitch and only charge you when they land something and call it a day. I’ll get into the problems with this today, but sometimes they also pay people they know who contribute to a place they land the coverage and that’s a whole different, darker story. I’ve done many episodes on this before so those out on the podcast.The lines get blurred when you hire a publicist and ONLY pay them if and when they land you coverage. In this podcast episode, I explain why.When you’re ready, here are three ways I can help you.1. Spend less than an hour learning the 5 simple steps to getting featured in the media without spending money on ads. ​This masterclass is FREE!​2. In three hours, I’ll teach you how to pitch the media to earn publicity and turn it into profit. ​Click here to join my bootcamp now.​3. Are you ready to bring PR in-house? ​In my Media Mentoring Program​, you or a VA can learn how to become a publicist with the skills of a big PR agency.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here.

One of my big goals right now is growing my newsletter. I want to get more subscribers, break a 50% open rate, and increase my click thru rate to 3%.Building an email list is not easy. I have some things to do. In this podcast, I’m sharing the things I’m going to do and why I’m going to do them. Some things and resources mentioned in this podcast include:Josh Spector’s Skill SessionsThe Lab with Jay ClouseThe Become a Media Maven newsletter at MediaMavenAndMore.com/newsletter/Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here.

This is an episode with show notes from the Duct Tape Marketing Podcast.Back in the day, you know ten years ago, I built some form of media relations into every marketing plan. As digital channels have taken more and more attention, it’s easy to push traditional media coverage aside, but do so at your own risk.Getting a nice mention in a magazine or newspaper read by your ideal client is an awesome awareness and trust builder, but today it also comes with a high authority website link making it even more potent.My guest for this week’s episode of the Duct Tape Marketing Podcast is Christina Nicholson. She is a former TV reporter and anchor who is on the other side of the desk these days, helping small businesses tell their stories as the founder of Media Maven. She and I discuss best practices for getting the media’s attention and improving your PR efforts.Nicholson is an award-winning journalist with more than a decade of experience anchoring, reporting, writing, blogging, video production, editing, excelling in social media, photography, and live TV. She has been featured in Forbes, Fast Company, the Huffington Post, Time, Yahoo!, PR Daily, All Business Experts, on CNN, WTVJ in Miami, WPTV in West Palm Beach, News 12 in New York City, and many other media outlets.What you’ll learn if you give a listen:How to create a PR plan as part of an overall marketing planWhat role PR plays in personal brandingWhat businesses should look for in a PR firmJoin Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here.