The Community College Marketing Show

Get all of our COVID-19 ResourcesWe’re several weeks into the “covid crisis,” which means we’ve been able to gather data on how potential community college students are thinking about the situation. Specifically, how they are or are not viewing community colleges as a means to a better future. I’m going to walk you through the latest data from Google, but spoiler alert: it isn’t positive. Learn the data and how the people that your college can help are thinking about the current situation. This will help all community college marketers understand what can be done now to boost enrollment while connecting struggling Americans with life-changing opportunities.In this episode, you’ll learn:Are more or fewer people searching for community colleges right now?Are people searching for new career info?What can community college marketers learn from this data? The Community College Marketing Show is presented by Rekrewt, the leading digital marketing agency for community colleges. Rekrewt works with community colleges to generate awareness, increase enrollment, and improve retention. HOST DETAILSZach Jones is the president and founder of Rekrewt. Rekrewt helps community/two-year colleges solve awareness, recruiting, and enrollment challenges. Rekrewt.com

Get the new guide: The 10 Most Common Digital Mistakes, and How to Avoid ThemOur nation is gripped with fear, chaos, and uncertainty in the face of the COVID-19 virus. I want to speak directly to fellow marketers on how you should approach this, and why you need to act now to prevent hits to your enrollment and retention.In this episode, you’ll learn:- Why our society’s chaos can mean opportunities for your community college- Why retention is going to be tougher than ever this summer- How you can prevent your college from being lost in the constant news coverage- The importance of being proactive The Community College Marketing Show is presented by Rekrewt, the leading digital marketing agency for community colleges. Rekrewt works with community colleges to generate awareness, increase enrollment, and improve retention. HOST DETAILSZach Jones is the president and founder of Rekrewt. Rekrewt helps community/two-year colleges solve awareness, recruiting, and enrollment challenges. Rekrewt.comNEED SPEAKERS FOR UPCOMING EVENTS?If your local or statewide college marketing association has a conference or event, consider hosting Zach or a member of the Rekrewt team. We routinely present and share current digital best practices for community colleges, and we never sell or pitch from the podium. Email Zach and let’s see if we can make it work: zach@rekrewt.comComments about this episode?Have an idea for a future episode? Please let me know! Email me, Zach Jones, at zach@rekrewt.com. I’d love to hear from you. 

Join Zach Jones for a free Live Training session March 4: Creating Irresistable Content (and where to post it). Register now! Note: if you’re seeing this after March 4, 2020, go ahead and register to get access to the replay. In this episode, you’ll learn:How to simplify the process of deciding what topics to cover in your videosHow to make students feel comfortable on cameraWhy you should start smallHow original video makes all of your other content needs simpler and more efficientAnd much more!Links/Mentions from the Show:Open Broadcaster Software (OBS) The HCCTV Podcast NetworkHouston Community College YouTube ChannelConnect with Todd on LinkedIn The Community College Marketing Show is presented by Rekrewt, the leading digital marketing agency for community colleges. Rekrewt works with community colleges to generate awareness, increase enrollment, and improve retention.  GUEST DETAILSWith more than 30-years-experience in broadcasting, Todd Duplantis has spent most of his life in front of a TV camera and behind a microphone.  After spending a decade as a television reporter, Todd transitioned to the public relations and communications arena, bringing a news savvy attitude to companies like Gulf States Toyota and Houston Community College. In 2012 Todd was hired as the director of public relations for HCC Southwest College. In June of 2015, he returned to broadcasting and television production as he was named director of HCCTV. During his time at HCCTV, Todd launched a hybrid podcast/TV studio, manages the social media team, anchors a live daily newscast and hosts several talk and entertainment shows including The Topic and The Story Behind the Story and HCC- 50 Years and Counting.  In August of 2016, in addition to his duties at HCCTV, Todd was appointed interim public information officer and spokesperson for Houston Community College. HOST DETAILSZach Jones is the president and founder of Rekrewt. Rekrewt helps community/two-year colleges solve awareness, recruiting, and enrollment challenges. Rekrewt.comNEED SPEAKERS FOR UPCOMING EVENTS?If your local or statewide college marketing association has events and/or meetings scheduled for 2020, consider hosting Zach or a member of the Rekrewt team. We routinely present and share current digital best practices for community colleges, and we never sell or pitch from the podium. Email Zach and let’s see if we can make it work: zach@rekrewt.comComments about this episode?Have an idea for a future episode? Please let me know! Email me, Zach Jones, at zach@rekrewt.com. I’d love to hear from you. 

Get the new guide: The 10 Most Common Digital Mistakes, and How to Avoid ThemIn this episode, you’ll learn:Why national efforts to curb negative community college stigmas won’t likely workWhy you can’t rely on your website to change perceptionsThe single best method for changing opinions of your college locallyWhy you need to consider persons beyond prospective studentsAnd much more!The Community College Marketing Show is presented by Rekrewt, the leading digital marketing agency for community colleges. Rekrewt works with community colleges to generate awareness, increase enrollment, and improve retention. NEED SPEAKERS FOR UPCOMING EVENTS?If your local or statewide college marketing association has events and/or meetings scheduled for 2020, consider hosting Zach or a member of the Rekrewt team. We routinely present and share current digital best practices for community colleges, and we never sell or pitch from the podium. Email Zach and let’s see if we can make it work: zach@rekrewt.comGUEST DETAILSZach Jones is the president and founder of Rekrewt. Rekrewt helps community/two-year colleges solve awareness, recruiting, and enrollment challenges. Rekrewt.comComments about this episode?Have an idea for a future episode? Please let me know! Email me, Zach Jones, at zach@rekrewt.com. I’d love to hear from you. 

The Community College Marketing Show is presented by Rekrewt, the leading digital marketing agency for community colleges. Rekrewt works with community colleges to generate awareness, increase enrollment, and improve retention. SUMMARYIn this episode, we’ll cover:- One of the most common problems (complaints?) among community college marketers: getting admissions personnel to do a better job of helping prospective students- I share a few stories to help you realize you’re not alone- We’ll go through how to go from looking at this as a problem to viewing it as an opportunity to boost your performance- And much more! NEED SPEAKERS FOR UPCOMING EVENTS?If your local or statewide college marketing association has events and/or meetings scheduled for 2020, consider hosting Zach or a member of the Rekrewt team. We routinely present and share current digital best practices for community colleges, and we never sell or pitch from the podium. Email Zach and let’s see if we can make it work: zach@rekrewt.com EPISODE DETAILS Zach Jones is the president and founder of Rekrewt. Rekrewt helps community/two-year colleges solve awareness, recruiting, and enrollment challenges. Rekrewt.com Comments about this episode?Have an idea for a future episode? Please let me know! Email me, Zach Jones, at zach@rekrewt.com. I’d love to hear from you. 

The Community College Marketing Show is presented by Rekrewt, the leading digital marketing agency for community colleges. Rekrewt works with community colleges to generate awareness, increase enrollment, and improve retention.SUMMARYIn this episode, you’ll learn:The most common shortcomings of college websitesHow do you start creating a new website?Why “done is better than perfect”How to convince administrators that an idea is a great one, even if they don’t understand itWhy your home page isn’t always the most important page on your siteCommon website mistakes, and how to avoid themAnd much more!WHAT’S YOUR STRATEGY FOR 2020?Community college marketers are working on their digital strategies for the new year, which of course is a good thing! However, many of you are asking me for guidance, or for help with getting started.If you need some help along the way, or if you want battle-tested experts to do it for you, shoot me an email (zach@rekrewt.com). I’ll be glad to discuss how my team and I at Rekrewt help colleges like yours develop the ideal strategy that will allow you to reach your goals in 2020.EPISODE DETAILSLee Inkso and Mike Robinson are partners of 5 Degrees, a branding and creative firm specializing in higher education. They have an incredible amount of experience creating new website for colleges.Connect with 5° Branding: Web: https://www.5degreesbranding.com/Comments about this episode?Have an idea for a future episode? Please let me know! Email me, Zach Jones, at zach@rekrewt.com. I’d love to hear from you.

SUMMARYThe Community College Marketing Show is presented by Rekrewt, the leading digital marketing agency for community colleges. Rekrewt works with community colleges to generate awareness, increase enrollment, and improve retention. JOIN US AT THE COMMUNITY COLLEGE DIGITAL WORKSHOPI want you to join us at The Community College Digital Workshop, at Walt Disney World, January 23-24, 2020. This is the first ever Workshop built just for community college marketers that will spend two solid days discussing nothing but digital marketing. Learn from fellow college marketers, and the team from Rekrewt, as we dissect advanced digital strategies that are getting great results for community colleges right now. Act now to secure Early Bird pricing, and to reserve a highly discounted room at Disney’s Yacht Club Resort, the host venue for this one-of-a-kind event. Visit communitycollegedigitalworkshop.com to learn more.I hope to see you there!Megan Hoose is the Integrated Marketing Communications Coordinator for Student Recruitment at HACC, Central Pennsylvania’s Community College.She leads the strategic planning between HACC’s integrated marketing communications firm and the College for student recruitment campaigns. She also develops, executes and assesses the year-long integrated marketing communications plan for student recruitment. She’s served as an integral part in increasing the number of applications for admissions, building awareness of the College’s programs and leading first-time social media campaigns. Hoose has more than 15 years of marketing, advertising and public relations experience in the nonprofit, education and agency settings. She earned a bachelor’s degree in speech communication from Kutztown University.Connect with Megan: Twitter: @mkurtz82LinkedIn: @meganhooseEmail: marketing@hacc.eduComments about this episode?Have an idea for a future episode? Please let me know! Email me, Zach Jones, at zach@rekrewt.com. I’d love to hear from you. 

SUMMARYThe Community College Marketing Show is presented by Rekrewt, the leading digital marketing agency for community colleges. Rekrewt works with community colleges to generate awareness, increase enrollment, and improve retention. JOIN US AT THE COMMUNITY COLLEGE DIGITAL WORKSHOPI want you to join us at The Community College Digital Workshop, at Walt Disney World, January 23-24, 2020. This is the first ever Workshop built just for community college marketers that will spend two solid days discussing nothing but digital marketing. Learn from fellow college marketers, and the team from Rekrewt, as we dissect advanced digital strategies that are getting great results for community colleges right now. Act now to secure Early Bird pricing, and to reserve a highly discounted room at Disney’s Yacht Club Resort, the host venue for this one-of-a-kind event. Visit communitycollegedigitalworkshop.com to learn more.I hope to see you there!Andrew Morong is the Director of Admissions at Central Maine Community College.Andrew has been in this role for over four years, and began coordinating the esports program in 2018. Morong is a 2004 graduate of Morse High School. After high school Morong attended St. John's University in New York City where he studied Sports Management before transferring back home to the University of Maine.  Morong started coaching career at Morse High School as a varsity assistant coach during the 2005-2006 school year, and was named the Associate Head Coach for the 2007-08 season. Morong spent three years as a girls varsity assistant at Morse before being named the Girls Varsity Basketball Coach at Poland Regional High School where he held that title from 2008-2011.In 2008 Coach Morong graduated from the University of Maine with a B.A. in Psychology and a Minor in Business.  In August of 2013, Morong earned his Masters Degree in Sports Management from Southern New Hampshire University.  He and his wife, Ambyr, live in Lewiston with their son, Camden.Connect with Andrew: Twitter: @coachmorong Instagram: @cmmustangsesportsDiscord: [CMCC]amorong#4275Comments about this episode?Have an idea for a future episode? Please let me know! Email me, Zach Jones, at zach@rekrewt.com. I’d love to hear from you.

SUMMARYThe Community College Marketing Show is presented by Rekrewt, the leading digital marketing agency for community colleges. Rekrewt works with community colleges to generate awareness, increase enrollment, and improve retention. ACCESS THE LIVE SESSION REPLAY & RAW DATABoth the replay and raw data PDF are available for free. Click here to access. Enjoy!JOIN US AT THE COMMUNITY COLLEGE DIGITAL WORKSHOPI want you to join us at The Community College Digital Workshop, at Walt Disney World, January 23-24, 2020. This is the first ever Workshop built just for community college marketers that will spend two solid days discussing nothing but digital marketing. Learn from fellow college marketers, and the team from Rekrewt, as we dissect advanced digital strategies that are getting great results for community colleges right now. Act now to secure Early Bird pricing, and to reserve a highly discounted room at Disney’s Yacht Club Resort, the host venue for this one-of-a-kind event. Visit communitycollegedigitalworkshop.com to learn more.I hope to see you there!Comments about this episode?Have an idea for a future episode? Please let me know! Email me, Zach Jones, at zach@rekrewt.com. I’d love to hear from you.

The Community College Marketing Show is presented by Rekrewt, the leading digital marketing agency for community colleges. Rekrewt works with community colleges to generate awareness, increase enrollment, and improve retention. JOIN US AT WALT DISNEY WORLD!I want you to join us at The Community College Digital Workshop, at Walt Disney World, January 23-24, 2020. This is the first ever Workshop built just for community college marketers that will spend two solid days discussing nothing but digital marketing. Learn from fellow college marketers, and the team from Rekrewt, as we dissect advanced digital strategies that are getting great results for community colleges right now. Act now to secure Early Bird pricing, and to reserve a highly discounted room at Disney’s Yacht Club Resort, the host venue for this one-of-a-kind event. Visit communitycollegedigitalworkshop.com to learn more.I hope to see you there!Mariah Hughes is the Marketing Coordinator at Eastern Maine Community College.Mariah is using “old school digital,” to coin a new term, to improve outreach at EMCC. So many colleges have forgotten about the value of email, but not Mariah. Listen and learn how she created a newsletter, and how it is being used to improve recruitment and retention.Mariah Hughes was born and raised outside of Boston, Massachusetts, and went to the University of Maine from 2013-2017, graduating with a Bachelor's Degree in Communication with a Marketing focus. She went on to work as the Communication Specialist and Marketing Coordinator for the College of Liberal Arts and Sciences and the School of Performing Arts at UMaine. From this position she went on to becoming the Marketing Coordinator at Eastern Maine Community College, where she is currently.Connect with Mariah: https://www.linkedin.com/in/mariah-hughes-477005116/Comments about this episode?Have an idea for a future episode? Please let me know! Email me, Zach Jones, at zach@rekrewt.com. I’d love to hear from you. 

Prospects that considered your community college in the past, or that began the application process but never enrolled, can be some of your most receptive leads. Unfortunately, they are oftentimes ignored, or not communicated to effectively, as most recruitment efforts focus on attracting new prospects.We’re going to walk through the strategies and tactics that work best for re-engaging prior prospects, and pulling them back into your recruitment funnel.Access Video Replay & Slide Deck from Webinar: https://rekrewt.com/webinar-registration-reaching-last-semesters-prospects/The Community College Digital Workshop at Walt Disney World. Register now!How confident are you that your college’s digital strategy is working as well as it could be? If you’re not positive that it is, then schedule a call with me to see if a Digital Strategy Audit is a good fit for you.Comments about this episode? Have an idea for a future episode? Please let me know! Email me, Zach Jones, at zach@rekrewt.com. I’d love to hear from you. The Community College Marketing Show is presented by Rekrewt, the leading digital marketing agency for community colleges. Rekrewt works with community colleges to generate awareness, increase enrollment, and improve retention. 

Each semester, every community college generates interest from hundreds if not thousands of serious, prospective students that ultimately don’t enroll. Too often, these prospects are forgotten about, as recruitment campaigns for the next semester start from scratch. Let’s discuss how to improve your enrollment by leveraging these highly engaged prospects.Free Webinar: Reaching Last Semester’s ProspectsThe Community College Digital Workshop at Walt Disney World. Register now!How confident are you that your college’s digital strategy is working as well as it could be? If you’re not positive that it is, then schedule a call with me to see if a Digital Strategy Audit is a good fit for you.Comments about this episode? Have an idea for a future episode? Please let me know! Email me, Zach Jones, at zach@rekrewt.com. I’d love to hear from you. The Community College Marketing Show is presented by Rekrewt, the leading digital marketing agency for community colleges. Rekrewt works with community colleges to generate awareness, increase enrollment, and improve retention. 

Traci Pitman  is the Design & Creative Services Coordinator, Office of Institutional Advancement & Public Relations, at Texarkana College. If you think this is just another discussion about marketing a community college, you are wrong! Texarkana College has made impressive and innovative decisions to try new things, and Traci has been an integral part of these decisions and strategies.You don’t want to miss Traci discussing ditching “the way we’ve always done it,” replacing legacy approaches with what today’s students really want. It isn’t an easy process, but she is open and candid about the decisions they’ve made and what they’ve learned. Connect with Traci: https://www.linkedin.com/in/tracipitman/https://instagram.com/tracidesigns   I want you to join us at The Community College Digital Workshop, at Walt Disney World, January 23-24, 2020. This is the first ever Workshop built just for community college marketers that will spend two solid days discussing nothing but digital marketing. Learn from fellow college marketers, and the team from Rekrewt, as we dissect advanced digital strategies that are getting great results for community colleges right now. Act now to secure Early Bird pricing, and to reserve a highly discounted room at Disney’s Yacht Club Resort, the host venue for this one-of-a-kind event. Visit communitycollegedigitalworkshop.com to learn more.I hope to see you there!Comments about this episode? Have an idea for a future episode? Please let me know! Email me, Zach Jones, at zach@rekrewt.com. I’d love to hear from you. The Community College Marketing Show is presented by Rekrewt, the leading digital marketing agency for community colleges. Rekrewt works with community colleges to generate awareness, increase enrollment, and improve retention. 

We all know we need to be more organized and efficient, and have better management processes for our various marketing projects and campaigns. But it isn’t easy to do.Travis Jordan, Director of Integrated Marketing at Tallahassee Community College, is overseeing many ambitious projects, and having excellent management systems and processes in place is an absolute must. Learn from Travis as he generously shares many great processes and actionable advice that you can immediately implement at your college. Connect with Travis on LinkedIn: https://www.linkedin.com/in/travis-jordan-m-s-6040641a We want you to join us at The Community College Digital Workshop, at Walt Disney World, January 23-24, 2020. This is the first ever Workshop built just for community college marketers that will spend two solid days discussing nothing but digital marketing. Learn from fellow college marketers, and the team from Rekrewt, as we dissect advanced digital strategies that are getting great results for community colleges right now. Act now to secure Early Bird pricing, and to reserve a highly discounted room at Disney’s Yacht Club Resort, the host venue for this one-of-a-kind event. Visit communitycollegedigitalworkshop.com to learn more and reserve your spot!.We hope to see you then!Comments about this episode? Have an idea for a future episode? Please let me know! Email me, Zach Jones, at zach@rekrewt.com. I’d love to hear from you. The Community College Marketing Show is presented by Rekrewt, the leading digital marketing agency for community colleges. Rekrewt works with community colleges to generate awareness, increase enrollment, and improve retention. 

Wherever you run your community college recruitment ads, you’re bound to have disruption and potentially downtime at some point. You can’t afford to miss opportunities to reach prospective students, so let’s discuss the risks of having all of your proverbial “ad eggs” in one “platform basket,” as well as how you can easily keep from suffering when Facebook, Instagram, Google, or any other platform inevitably suffers an outage or problem.How confident are you that your college’s digital strategy is working as well as it could be? If you’re not positive that it is, then schedule a call with me to see if a Digital Strategy Audit is a good fit for you.Comments about this episode? Have an idea for a future episode? Please let me know! Email me, Zach Jones, at zach@rekrewt.com. I’d love to hear from you. The Community College Marketing Show is presented by Rekrewt, the leading digital marketing agency for community colleges. Rekrewt works with community colleges to generate awareness, increase enrollment, and improve retention. 

We just surveyed over 200 17-24 year olds that are actively considering enrolling in a community college this fall. And in this episode, I’m going to share some of the greatest insights we learned!Want the full data and research report? Click here to get it. Comments about this episode? Have an idea for a future episode? Please let me know! Email me, Zach Jones, at zach@rekrewt.com. I’d love to hear from you. The Community College Marketing Show is made possible by Rekrewt, the leading digital marketing agency for community colleges. Rekrewt works with community colleges to generate awareness, increase enrollment, and improve retention. 

In this episode, we’re sharing the audio from Rekrewt’s recent live webinar, Best Digital Strategies for Fall Recruitment.Please know that if you’d prefer to watch this webinar and see the accompanying slides, it is available on demand here. This webinar has a lot of great insights that can be applied to any semester, not just fall. Plus, it was live, so there were several great questions asked that I was able to answer. So, whether you choose to listen or watch, you’re going to get a lot of great takeaways.Comments about this episode? Have an idea for a future episode? Please let me know! Email me, Zach Jones, at zach@rekrewt.com. I’d love to hear from you. The Community College Marketing Show is made possible by Rekrewt, the leading digital marketing agency for community colleges. Rekrewt works with community colleges to generate awareness, increase enrollment, and improve retention. 

Christine Payton, Communications & Marketing Director for South Louisiana Community College, has grown her marketing department from a “one woman show” to a thriving team. Growing and managing a team is no small task. In this episode, we’re going to learn her secrets.In this episode you’ll learn:When to know it is time to hireHow to decide what skillset you need to hire for nextThe questions you need to ask when interviewing prospectsAdvanced techniques for identifying the best applicants...and much more!Christine Payton is the Communications and Marketing director for South Louisiana Community College, a comprehensive community college in an area of Louisiana known as Acadiana. She manages an award-winning team of graphic designers, writers, and marketing experts. Payton serves as the college spokesperson and is the college liaison with media. Her office leads the college’s branding efforts, develops and implements the college’s marketing and media relations plans, and manages the college’s website and its social media footprint. Payton is the 2018 National Communicator of the Year as awarded by the National Council for Marketing and Public Relations. She most recently was elected to NCMPR’s Board of Directors as a director-at-large and is a guest blogger with this organization. Her prior work experience includes media relations for a four-year university and working as a newspaper reporter.Connect with Christine:Twitter: @ctpaytonEmail: Christine.Payton@solacc.edu LinkedIn: www.linkedin.com/in/ctpayton1Comments about this episode? Have an idea for a future episode? Please let me know! Email me, Zach Jones, at zach@rekrewt.com. I’d love to hear from you. The Community College Marketing Show is made possible by Rekrewt, the leading digital marketing agency for community colleges. Rekrewt works with community colleges to generate awareness, increase enrollment, and improve retention. 

Promoting a community college to a rural service area. Transitioning from a private four-year university to a public two-year institution. Balancing traditional media with modern options.These are just some of the challenges that Jeff Macharyas, MS, is facing as Director of Communications, Marketing and Media at Rappahannock Community College.Starting in publishing, moving to agency life as a creative director, and then managing communications at two four-year universities in New York(St. Lawrence University and Clarkson University), Jeff has recently settled in at RCC. His collection of unique experiences allow him to share so much when it comes to all aspects of community college marketing and communications.In this episode you’ll learn:How working at a community college is different than a private four-year university, and how that experience helps himHow to reach prospective students in a rural service areaWhy and how all of your efforts should “tell the story” of your collegeHow print is still relevant in today’s digital world, and how to manage costsHow to balance a budget among traditional/modern capabilitiesAnd much more!Connect with Jeff:https://www.linkedin.com/in/macharyas/https://twitter.com/jeffmacharyasComments about this episode? Have an idea for a future episode? Please let me know! Email me, Zach Jones, at zach@rekrewt.com. I’d love to hear from you. The Community College Marketing Show is made possible by Rekrewt, the leading digital marketing agency for community colleges. Rekrewt works with community colleges to generate awareness, increase enrollment, and improve retention.

Ebony Davis is passionate about reaching niche audiences. Specifically, about helping colleges connect with prospective students.Beginning her career in journalism, she has several unique advantages that help her in the role of Communications Specialist for the Alabama Community College System. Fortunately for all of us, Ebony has a wonderful personality and attitude, and is willing to share her expertise.In this episode, you’ll learn:How you can strengthen relationships with local media, resulting in increased—and free!—coverage and exposure.What kinds of content are working best on social media for her college system, but more importantly, how you can determine what works best for your college or system.Ebony’s hacks for staying organized, and ensuring she always has quality content ready to publish. My personal favorite is repurposing content.How to measure the success of content on social media. Why, no matter how experienced you are, it is imperative that you have a calendar in place for your content.A unique, trending way to reach your prospective students that costs almost nothing.Get in touch with Ebony, and see her talent in action at these social profiles:Email: Ebony.Davis@accs.eduTwitter: @ACCS_EducationInstagram: @ACCS_EducationLinkedIn: Alabama Community College SystemFacebook: Alabama Community College SystemComments about this episode? Have an idea for a future episode? Please let me know! Email me, Zach Jones, at zach@rekrewt.com. I’d love to hear from you. The Community College Marketing Show is made possible by Rekrewt, the leading digital marketing agency for community colleges. Rekrewt works with community colleges to generate awareness, increase enrollment, and improve retention.