SPEAK LIKE A CEO

To shape the mobility of tomorrow, “you need to adapt your messaging, depending on who you are talking to. You need to put yourself into the shoes of the respective audience, be it the users of our service, the team, shareholders, or even politicians.“  Our guest knows what he is talking about. John David von Oertzen is the CEO of Mobimeo, a Mobility-as-a-Service (MaaS) provider that aims to change the way we move. He heads a highly international team that hails from 44 countries and works in a hybrid fashion. Mobimeo is owned by Deutsche Bahn and operates in a B2B, B2C and B2G (business to government) environment. This brings plenty of communications challenges. As a partner of regional mobility providers, Mobimeo connects existing public transport systems, sharing and on-demand options, making these accessible to users. Mobimeo’s digital products aim to change people’s behaviour from car ownership to new and shared mobility, by providing access to mobility as an integrated system that offers more options than traditional public transport apps. Changing our mobility behaviour is necessary to stop climate change and reduce congestion and land consumption. David is an expert in the mobility industry and a pioneer in the field of Mobility-as-a-Service (MaaS) solutions. Tune in and find out: 🎭 How to persuade different audiences like shareholders, customers & politicians 🌍 How to foster a great company culture in a hybrid setting with members from 44 nations 🪢 How to merge the teams of two seemingly similar companies 🎨 How to create and grow a B2B brand Enjoy this episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535 --- Send in a voice message: https://podcasters.spotify.com/pod/show/likeaceo/message

2023 prediction: companies will relentlessly focus on revenue through storytelling, marketing and communications. Because cost cutting only gets you so far. Sherilyn Shackell has a clear view on the importance of marketing: "The CMOs should be present in every boardroom." They are the ones who feel the pulse of the customers, hear their heartbeat and can make all the difference. Sherilyn is the Founder & Global CEO of The Marketing Academy, a unique non-profit organisation that turns the marketing, media, advertising and communications talents of today into the leaders of tomorrow. She took money off the table to create a priceless experience that money can’t buy. The academy is highly selective and provides more value than a Harvard MBA - yet it is free. Its coaches and sponsors are leading CEOs, CMOs and Agency Heads from some of the biggest brands in the world including Salesforce, BT, KFC, Mars Wrigley, Accenture, ITV, Google, and Facebook. In this wide-ranging conversation, Oliver and Sherilyn discuss how she changed her life and abandoned a successful career in recruitment to follow her calling, why generosity is key and why ethics feature prominently at the Marketing Academy. Tune in and find out: 📣 How to convince a global network of leaders to give up their time for free 🎻What CMOs need to learn to be exceptional leaders 📌The purpose of communications ☀️ Why you should "live the story" Enjoy this episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535 Episode mentioned in the podcast: # 167: Marketers make good CEOs. Phil Rumbol https://open.spotify.com/episode/18yuzZk2oNM3j2fpKVbtt7?si=1c1e70d1aa7041ba Check out Oliver Aust & Jag Singhs newest book: Message Machine - How Communications will make you an unstoppable founder. https://hub.messagemachine.io --- Send in a voice message: https://podcasters.spotify.com/pod/show/likeaceo/message

How do you get businesses to see something boring as a competitive advantage? Like data protection. Compliance used to cost companies a fortune in legal fees. That's tough - in particular for small and medium-sized businesses. So Miloš Djurdjević set out with his co-founder Daniel Deutsch to build a real painkiller. “There’s a lot of anxiety involved in this topic due to personal liabilities that may be at risk if you don’t comply correctly,” says Miloš. This makes everything in communications, from marketing to PR and even employer branding and approaching investors a tough nut to crack. His compliance-as-a-service approach is paying off though, as heyData! went from bootstrapping to VC-funded this year. In this episode Miloš shares his approach to communicating about a dreaded subject, so that SMBs are not only compliant but can also use it as a competitive advantage. And heyData! can grow successfully as a company. Tune in to find out: 🔥 How to work different channels for different messages and objectives 🌳 Which content is suitable as an evergreen 📣 How you can attract top talent despite a dull topic Enjoy this episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535 --- Send in a voice message: https://podcasters.spotify.com/pod/show/likeaceo/message

The less you tell people, the more they understand. That’s the simplicity paradox. In Message Machine, Jag and I set out to provide founders with everything in one book they need to know about communications to scale and to avoid failure. On the Speak Like a CEO podcast released today, we speak with our amazing guest host Lena Carlson why we wrote the book, the process of writing it (blood, sweat and tears), and what we learned in the process (a great deal). To give you a taste of what we cover in the book: 📖 The #1 reason why most stories don’t work. ⚗️ What science says about building trust. 🚀 How founders can appear more intelligent in 1h. ⁉️ Why there is such a thing as a stupid question when talking to investors. ☀️ How every founder can become more charismatic. 💸 Why you should have an unlimited marketing budget. 🪐 Whether you should be in stealth mode or omnipresent. 🚦 Whether there is such a thing as bad publicity for startups. Get the book on Amazon. „MESSAGE MACHINE: How Communications Will Make You An Unstoppable Founder“ Jag Singh & Oliver Aust. And get in touch with us with your comments and feedback! Enjoy this episode on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535 --- Send in a voice message: https://podcasters.spotify.com/pod/show/likeaceo/message

"The biggest mistake a company can make is not to communicate at all. As a founder, you need to start in the early stages and continually be strategic and smart about it,“ says Christian Meermann. Together with Daniel Glasner and Filip Felician Dames, Christian has backed some of Europes most game-changing ventures. Their VC Cherry Ventures teams up with founders from all industries, beginning at the (pre-)seed stage. Their impressive portfolio includes the likes of Auto1, Flixbus, Formel Skin, Forto, Flaschenpost, Flink, Amboss, and many more. Prior to Cherry, Christian was instrumental in scaling ecommerce giant Zalando as their long-time CMO. Lacking experience when he started, Christian studied 500-page book "Website Boosting 2.0“ at night and applied what he learnt the next day. Tune in to find out: 🚦When startups should not limit their marketing budget 🪢 What the key skills of a CMO are today 📣 Why a brand name matters so much 🌳 Why entrepreneurship is vital for society 💸 How the world of venture capital is changing in Europe The episodes mentioned in the conversation 125: Taking responsibility as a CEO. Michael Wax, Forto 143: Turning transactions into interactions. Marc-Alexander Christ, SumUp Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535 #consumer, #foodtech, #earlystage, #europeantech und #venturecapital --- Send in a voice message: https://podcasters.spotify.com/pod/show/likeaceo/message

Want to know the essentials of branding in 30 minutes? In this special episode, Phil Rumbol walks us through the process of building and re-positioning brands. There is really no better person to ask for guidance on marketing and branding. Phil is a business leader, award winning marketing director, founder and CEO with a broad range of experience from startups to agencies to global brands. He has helped shape some of the world’s most iconic brands including Cadbury, Heineken and Stella Artois. Most recently, he was the CEO of iconic biscuit brand Bahlsen. Tune in to find out: 📌 What are the immutable principles behind a successful brand 💶 Why having a small marketing budget can be an advantage 🌵 The biggest marketing pitfalls 🥇 Why marketers make good CEOs Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535 Phil’s book tipp: Byron Sharp, “How Brands Grow: What Marketers Don't Know” --- Send in a voice message: https://podcasters.spotify.com/pod/show/likeaceo/message

Shilpika Gautam is a Guinness World Record Holding climate activist and CEO and founder of SALT Global. Before creating the fintech platform to finance the climate transition, Shilps became the first-ever person to stand-up paddle the river Ganges in India from source-to-sea. 100m people worldwide watched her journey on the Discovery Channel - the result of a cold email. Not one to shy away from big challenges, she is on a mission to close the 100 trillion climate financing gap by unlocking every climate tech project that can move the needle with speed, scale, and equity. One of her advantages: she speaks the language of all her stakeholders, from investors to entrepreneurs to activists. Tune in and find out: 📧 How to successfully pitch in a cold email 💸 How media coverage can help you achieve your goals 💚 What leadership traits are at the heart of every conversation Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535 --- Send in a voice message: https://podcasters.spotify.com/pod/show/likeaceo/message

Every company faces an existential #crisis as it grows. "As an entrepreneur, you need to speak about the difficulties you are having“, says our guest today. His unconventional view: Start your conversations, your investor pitches and company presentations with the bad news. Klaus Wegener, co-founder und Managing Director of 35up, knows what he is talking about. He has seen companies rise and fall, founded several himself and led his first company Caseable through a severe crisis in 2019. Thousands of customers were waiting for their phone and laptop cases to arrive - thanks to trade barriers erected by the Trump Administration. Caseable's online rankings dropped like a stone to 1 star, usually the end of any e-commerce startup. How Klaus and the team turned it around thanks to excellent crisis communications, holds many lessons for any #entrepreneur. Klaus’s focus is now on his latest venture 35up, together with his co-founders Fabian Louis and Viktor Schröder. 35up recently raised a seven-figure round and aims for category leadership in "embedded cross-selling". Tune in and find out: 🔥 What communications can turn around an existential crisis 📣 How talking about the negatives can strengthen your reputation 📌 How to become a category leader Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535 Here’s the link to the Robert Ermich episode, Klaus mentions in the episode: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535?i=1000532566862 #pitchdeck #startup #funding #communications #crisiscommunication #podcast #speaklikeaceo #ceoinsights --- Send in a voice message: https://podcasters.spotify.com/pod/show/likeaceo/message

There are many football apps for professionals. And now there is one for the "real football“ - the amateur game played and loved by 190 million Europeans. Lukas Röhle co-founded Prematch App with Fiete Grünter und Niklas Brackmann. This year, the three amateur footballer players stormed the app charts. Shortly after its rollout across Germany last summer, the football community app climbed to the No 1 spot in the Apple app charts, ahead of YouTube, TikTok and WhatsApp. The app offers players and fans everything they need to know about amateur football, even allowing them to check their own market value and performance data. Tune in and find out: 🎻 How to orchestrate a launch that makes you the #1 app ⚽️ Why founding a football team was key to achieving message-market fit 💸 What innovative ways the team used to communicate with their angel investors If you want to dive deeper into Message-Market Fit check out this episode with Oliver Aust: https://podcasts.apple.com/de/podcast/96-what-is-message-market-fit-and-why-is-it-so/id1441419535?i=1000511572989 --- Send in a voice message: https://podcasters.spotify.com/pod/show/likeaceo/message

A growth-driven entrepreneur who built ventures in six countries, speaks four languages who is also a comedian in his free time best known for his standup and improv performances? There is only one person who fits this description: Daniel Hanemann, the CEO of wundertax, the startup he co-founded in 2016 and returned to as CEO in 2022. His mission is to make tax returns easier. "It’s all about connection. We don’t pretend it’s a fun thing to do, but we can make it simpler and quicker.“ The key is in the language, according to Daniel. Trash the lawyer speak. Never make your product cool and funky, if it just isn’t. Simply ask, listen and talk to your users - from human to human. In today’s episode we talk about: 🎭 What comedy and business have in common 🌳 What is means to become a "re-founder“ and return to your own creation 🔠 How a tiny copy change led to a 20% increase in conversion 🙊 Why fluency in a language is not always enough to bridge cultural misunderstandings Here’s the link to the episode with Jannes Fisher (vermietet.de) that Daniel mentions: https://podcasts.apple.com/us/podcast/150-create-a-market-and-own-it-jannes-fischer-vermietet-de/id1441419535?i=1000562791413  Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535 --- Send in a voice message: https://podcasters.spotify.com/pod/show/likeaceo/message

We all want more sustainable fashion and ethically produced goods. But greenwashing and wishy-washy information make us unsure which products are really sustainable. Enter Impactbytes (https://www.impactbytes.io), the growth engine for sustainable e-commerce. It’s the brainchild of the impressive Amsterdam-based founding trio Noor Veenhoven and sisters Marcella and Melissa Wijngaarden. The @TechstarsBerlin alumni are building the machine that powers the web with sustainable product data so that ethical businesses thrive. They already partner with the likes of Ecosia and (investor friends, take note) are currently fundraising to bring sustainable goods to bigger and bigger audiences. Tune into this episode to get your weekly dose of CEO insights into: 🚀 How to successfully transition from a customer-facing brand to a new behind-the-scenes product 📸 How to get into the media as an early-stage startup 📣 Whether purpose really helps to get your message out 👭🏻 And what it’s really like to start a business with your sibling! If you want to dive deeper into new ideas and tech around product sustainability, check out: Episode 107: Becoming the Tesla of the fashion industry. Anna Franziska Michel, Yoona. Episode 132: Storytelling Secrets for Start-Ups. Iris Skrami, Renoon  Episode 159: Your Purpose is your Story. Gemma Comabella, COCOLI And here’s the link to the episode with Ecosia’s founder Christian Kroll: https://open.spotify.com/episode/0UoA4bvJLM3c3iDcL4729r?si=Ce4tnGzBQ3im3-rTIE3T1A Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535 --- Send in a voice message: https://podcasters.spotify.com/pod/show/likeaceo/message

How can you build an emotional connection with your customers? Especially if you have tens of thousands? Certainly not by sending them the same old email, maybe adding their first name from the database 🙄 But by speaking to them as individuals. "Customers want to feel special, like we’ve made the effort to get to know them“, says our guest. What used to be impossible or at best a tedious and time-consuming process is now possible with technology. Pranav Ahuja, CEO of xeno and his growing team have truly simplified end-to-end personalised communication. Pranav co-founded xeno in 2015 to make an impact on the marketing industry by enabling brands to build personalised experiences and marketing for customers. The idea took off after joining Techstars Berlin in 2018. Back in New Delhi, the pandemic hit the company. With no money in the accounts, the team moved closer together. They redefined the Northstar metric to involve every single person in the company, making the goal specific and attainable. Since then xeno is going from strength to strength, with a second funding round in early 2022. Tune in and find out: 🤩 How to elicit emotions through marketing in a way that it induces connection instead of cynicism 🪐 Whether marketing messages are universal or dependent on culture 📚 What happens when you double your team fast 🤝 What makes trust the number one communications goal to achieve Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535 Company Website: https://www.getxeno.com  --- Send in a voice message: https://podcasters.spotify.com/pod/show/likeaceo/message

A brand is a statement. But you have to mean it. 🍋 Our guest today was analysing the markets during his studies and had an idea. He dropped out of university and jumped right into it. In 2020, Max Linden co-founded the fintech start-up lemon.markets — a stock trading API that enables developers to program their own trading algorithms, bots or applications. Despite his young age, business angels and fintech investors have been keen to get on board. lemon.markets has already raised 15m Euros from high-profile backers such as Creandum, Lakestar and Lightspeed. The company has big plans, and communications is central to their plans. Find out: 🤝 How to build trust so people trust you with their money 🛗 Why leadership is work in progress and CEO means Chief Enablement Officer 🏔 Why your vision is important when fundraising 🍋 Where the brand lemon.markets came from, and what Limoncello has to do with it Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535 --- Send in a voice message: https://podcasters.spotify.com/pod/show/likeaceo/message

Why is there no Vestiaire Collective for furniture? Why isn’t there a platform that gives designer furniture the second life it deserves? This was the question Gemma Comabella posed herself while she was Managing Director DACH for MADE.com. And she hit a nerve. Pre-loved furniture is more than just a gap in the market. It is also a solution to reduce the environmental impact of our love for all things interior, which produces million of tonnes of waste every year. Gemma Comabella decided to do her part and founded COCOLI, together with a dream team of five co-founders to tackle a tough problem no one has solved before. Together they have created a platform that reinvents the way we find, buy and reuse furniture. Launched this January, COCOLI already has 4 warehouses in Germany, lots of media interest and 40% month-on-month growth. "It’s not about what you sell,“ says Gemma. "What is your purpose?“ She found hers after a career building global fashion and consumer brands like Zalando, L’Oréal, Vestiaire Collective and Showroom, and then joining the furniture platform Made.com as Managing Director for the DACH region in 2019. This episode is packed with insights including: 🤝 How to convince 5 co-founders to form an all star team 🗞 Why purpose creates PR 💸 What works in fundraising in the current environment Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535 --- Send in a voice message: https://podcasters.spotify.com/pod/show/likeaceo/message

„You can’t make change happen alone!“ says Mali M. Baum. Together with her team, she is shining a light on others. As CEO and founder of WLOUNGE and the MAGDA GROUP fund, Mali has created an ecosystem that supports female founders and promotes diversity in business and technology. Mali has over 20 years of experience as a founder and is active internationally as an investor, speaker, mentor and ecosystem builder. WLOUNGE brings together C-level executives, political leaders and aspiring entrepreneurs to make an impact and tackle the business world's biggest challenges. Last year, WLOUNGE HOUSE opened in Berlin, providing a flagship location and a gathering place for the community. Mali believes in the power of curated events. Next up on 10 September 2022: the Tech Awards Gala, one of the largest and most prestigious award ceremonies of the German tech industry. Under the motto "Women drive innovation", the Tech Awards 2022 will focus on the strength of women and diverse teams in the tech ecosystem. The patron of this year’s event is the entrepreneur and investor Brigitte Mohn. Mali was a guest on our show 3 years ago (check out episode #34). This time we wanted to find out what has changed in terms of communication since then including: 🕸 What the secret of building a thriving network is today ☄️ How to ensure that every event creates impact afterwards 🗞 When the right time has come to focus on PR 🤘🏽 How GenZ is changing communications Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535 --- Send in a voice message: https://podcasters.spotify.com/pod/show/likeaceo/message

"Our best marketing employee is Elon Musk!“, says Caro Gabor with a twinkle in her eyes. Musk’s goal of fixing the „incredibly inefficient“ car insurance market while making a lot of money from it has gotten the attention of the car industry. For car buyers, getting insurance is the least favourite part of the purchase. This is about to change. Caro’s aim is to make the insurance experience delightful, especially for that moment when you need it. To do that requires solving some really hard problems, something she relishes. Since April 2021 Caro has been CEO of Movinx GmbH, a joint venture of Mercedes-Benz and Swiss Re. The global startup has a unique positioning, delivering mobility insurance through a digital business model that takes full advantage of tech and data to deliver a great customer experience. The aim is for it to become invisible. As a communicator, Caro is not holding back. As an experienced entrepreneur, she believes that CEOs need to trust their teams with the difficult stories for them to perform at their best. Before joining Movinx, she was CEO and co-founder of Joonko, Managing Director at finleap and the CEO of autohaus24 and TopTarif Internet. This episode is packed with insights into including: 🦖 How to bridge the dinosaur and the green field mindsets when working with large companies 🗣 What truthful feedback can do for you and why Caro enjoys disagreement 📈 Why performance marketing is dead and what the next new big thing is Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535 --- Send in a voice message: https://podcasters.spotify.com/pod/show/likeaceo/message

"You don’t have to be 65 to live your dreams,“ believes our guest. Her business is all about giving people this opportunity much sooner in life, by helping them to build wealth. Christine Kiefer is the co-founder of RIDE Capital. RIDE is a private bank for the digital age that helps customers structure their portfolio in an optimal and tax-efficient way. Customers already trust RIDE with close to a quarter of a billion Euros in assets - a massive amount for a four year old company. This was made possible through great communication and messaging. Christine Kiefer also founded Fintech Ladies, a network for women involved in digitalisation and innovation in finance. This year she also joined Angelinvest as a venture partner. In episode #155, Christine shares: The unusual way she met the perfect co-founder, Felix Schulte How to create a virtuous cycle of communication Why speaking the language of your audience is the key to a successful communications strategy How to be a better founder Her secrets to building an engaged community Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535 --- Send in a voice message: https://podcasters.spotify.com/pod/show/likeaceo/message

Say no to borders and bureaucracy and yes to openness and simplicity! Our guest today believes that international mobility is beneficial for all and is doing her part to make the process a positive experience for businesses and employees. Having experienced the expat life herself, polyglot Hanna Marie Asmussen, co-founder and CEO of Localyze, knows exactly how complex and bureaucratic it can be to move abroad for a new job. In the absence of a state-of-the-art digital solution, she developed and founded Localyze in 2018 with co-founders Lisa Dahlke and Franziska Löw. Localyze simplifies the management of international teams by providing a comprehensive platform that automates processes and contains all relevant information and documents in one place. Half a year after founding Localyze, the company was accepted into Y Combinator - the mother of all accelerators. The company has grown ever since and now aims to expand from Europe into North America and to reach a total of 50 markets by 2025. In episode #154, Hannah not only tells us her personal backstory: living, studying and working as an expat and founding with friends but also talks about: What they teach you at Y Combinator to level up your communications How to own your personal communication as a leader How level three conversations change everything The best way to stand out among thousands of startups How a startup's communications system needs to change as the team grows Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535 --- Send in a voice message: https://podcasters.spotify.com/pod/show/likeaceo/message

Dare to rethink how money should work. This is what our guest today is passionate about. And that future of finance starts with a new story about money. Katharina Gehra is the co-founder & CEO of Immutable Insight and manages one of the leading crypto hedge funds in Germany. Coming from the traditional world of finance, she is now an integral part of the crypto industry. Katharina has been invited to speak to the German parliament on blockchain technology and has been named Top 40 under 40 three times in a row. She also co-hosts one of the most prestigious blockchain podcasts, Block52. In episode #153, Katharina and Oliver take us on a deep dive into The origin story of money, where it is heading and why so many societal issues are linked to it Why we need a new story of money The reason why Katharina is keen to ask questions How a podcast can create an engaged community Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535 --- Send in a voice message: https://podcasters.spotify.com/pod/show/likeaceo/message

Today's guest is one of the key players in the German and European FinTech scene. As co-founder and CEO of company builder finleap, Ramin Niroumand and his team were instrumental in building 15 companies that are now worth €3bn+, including Element, Penta, Clark and Solarisbank. Several of these have already achieved unicorn status. Never one to rest on his laurels, Ramin recently founded his own venture capital fund together with Michael Hock called embedded/capital. Its aim is to become the no. 1 investor for Europe’s freshest, most innovative and trailblazing #FinTechs. The well-capitalised fund has already made 7 investments, and is hungry for more. Ramin’s main success ingredient is to always bring joy to the table. With hundreds of pitch meetings under his belt, his first advice to founders is to smile. To find out why a smile can be worth millions, tune in to episode #152, in which Ramin shares his insights and know-how about: Why their brand is more important than most founders think What’s behind the brand name embedded/capital and why this is exactly the right name for his fund How to build trust with consumers as a fledging FinTech How to communicate well with financial regulators, especially after the Wirecard scandal The difference between a crisis and times of crisis, and what it means for communications Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535 --- Send in a voice message: https://podcasters.spotify.com/pod/show/likeaceo/message