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Agency Life

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Real stories from digital agencies about their journeys, the successes that defined them, and the failures they overcame. We talk about the highs and lows—and everything in between—on this crazy, roller coaster ride that is Agency Life.

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S5 E117 It's A Wrap!

S5 E117 It's A Wrap!

2022-12-1422:39

Welcome to the final episode of this season of Agency Life!In this episode, you'll hear the highlights of season five and some of the best bits of advice we heard from guests like Christina Hooper, Kierstin Payne, Gali Soudak, Amanda Dixon, Naomi Ross, Andrew Hong, Jamie McCormick, Jay Hamilton, and so much more. You will hear Clodagh getting more and more excited about Web 3 and the opportunities it is bringing in the future for agency owners.Do you want to come to the show and share the stories about your agency life? Fill out the guest form in the link below, or email Clodagh directly at clodagh@growitgroup.com https://forms.monday.com/forms/25a5a7934658646e425f98aa9f87c803?r=use1This Podcast is brought to you by Growit Group and produced in collaboration with Circle Audio.Support the show
“Community - first, profit - second”, is the motto of our final guest this season. Jay Hamilton or JayBird is an entrepreneur with a background in psychology and more than 15 years of experience in business and digital marketing. At the beginning of 2022, he co-founded Web3 Academy – a guide for entrepreneurs, businesses, and creators into Web3.In today’s episode, Jay shares his origin story and the lessons he has learned along the way. We talk about the similarities between the marketing of Web 3 and Web 2 products, and the community aspect as a major difference. We discuss social tokens, PBTs, money and tech crypto, the importance of decentralized companies, the intricacies around launching NFTs, and the Web3 Academy podcast.You can get in touch with Jay via:Twitter: https://mobile.twitter.com/jaybird_nftWeb3 Academy Discord: https://discord.com/invite/5J6Hh2UkrxWeb3 Academy Newsletter and website: https://w3academy.io/ Web3 Academy Podcast: https://podcasts.apple.com/gb/podcast/web3-academy/id1611073208This Podcast is brought to you by Growit Group and produced in collaboration with Circle Audio.Support the show
In today’s episode, we welcome fellow Irishman Jamie McCormick, the founder of one of the oldest bitcoin marketing firms in Europe - Bitcoin Marketing Team. Jamie has a fascinating background in the game industry  and has largely branched out into the bitcoin field.We talk about Jamie’s first jobs in GameSoft and Demonware, how he launched the first Xbox Game Center in the world and learned to analyze and track wide data. Then we move on to the similarities between Nintendo 64 and blockchain, the development of the bitcoin market through the years, the importance of keeping the upper hand when choosing your clients, and how to cut your teeth and maintain a successful team for quite a long time.You can connect with Jamie on:Linked In- https://www.linkedin.com/in/jamiemccormick/ Bitcoin Marketing Team Website: https://bitcoinmarketingteam.com/ This Podcast is brought to you by Growit Group and produced in collaboration with Circle Audio.Support the show
On this episode of Agency Life we talk with Naomi Ross. Naomi is the owner of Distil Agency, which specializes in the hospitality sector by doing creative marketing for food, beverage and brands. Naomi is also the co-founder of her own pub, The Carrington, in Surry Hills. In this episode, we talk about Naomi’s experience in the hospitality industry and the differences and similarities between the pub and agency world, their journey through the pandemic and impact of lockdowns on the two industries, what trends she’s seeing going forward, her thoughts on the hospitality industry utilising Web 3.0, and the valuable lessons Naomi wished she knew starting out. To connect with Distil Agency, you can get in touch via:Website: https://www.distilagency.com/Instagram: https://www.instagram.com/distilagency/This Podcast is brought to you by Growit Group and produced in collaboration with Circle Audio.Support the show
Today we have Amanda Dixon with us on Agency Life. Amanda is the business founder of Barney, a mid-market leading venture capital and brokerage firm that helps agencies get sold and acquired. Amanda is also a relationship builder, a 40 Under 40 executive, and an official Member of the Forbes Finance Council.In this episode, we talk about the opportunity for digital marketing agencies in 2023, the emotional side of selling agencies, common mistakes agencies make before trying to sell and the best things they can do before selling, what happens when a deal falls through and how Barney manages agencies through transactions.  This Podcast is brought to you by Growit Group and produced in collaboration with Circle Audio.Get in touch with Amanda Dixon through:LinkedIn: Amanda Dixon email: amanda@wearebarney.comWebsite: wearebarney.comSupport the show
“If it works, I say it’s my team,” says Matthew Henderson, the CEO of the project management consultancy company Kolme Group. Throughout the years Matt has hired more than 1000 project managers and has worked with all sizes of businesses from startups to Fortune 500 companies. Today we talk about the beginnings of Kolme Group, their partnership with ClickUp and TimeJam, the qualities Matt is looking for in a project manager, the importance of clear communication within the company, and the right set of tools for your size.This Podcast is brought to you by Growit Group and produced in collaboration with Circle Audio.Get in touch with Matt:Email: matt@kolmegroup.com Linked In: https://www.linkedin.com/in/hendersonmatthewa/ Kolme Group Website: www.kolmegroup.com Support the show
In today’s episode, we talk to Ben Somerville – an entrepreneur and co-founder of the performance marketing and creative agency Farsiight. The core strength of the agency lies in the partnership between Ben and his brother Josh. Along with their team, they focus on helping e-Commerce, marketplace, and SaaS companies scale their sales and revenue profitably. We talk about Ben’s journey from tech and sales to marketing, the pros and cons of running a business with your sibling, the importance of lasting business relationships, LinkedIn, and how to keep a long-term view of the game.You can find Ben here:Linked In - https://www.linkedin.com/in/bensomerville/Farsiight Website - https://farsiight.com/ResourcesInstantAgency Tools – https://integrations.teamwork.com/integrations/instantagencytools/EOS – https://www.eosworldwide.com/eos-modelThis Podcast is brought to you by Growit Group and produced in collaboration with Circle Audio.Support the show
Today we have Karsten Rasmussen with us on Agency Life. With more than 15 years of experience in building new digital products, services and companies - as a consultant, manager and CEO. Karsten has worked in large multinationals, fast-growing SMBs, local startups and runs his own startups.In this conversation, we go through the features of TimeJam, the software that helps employees build the habit of time tracking daily. We’ll also dive into company culture and how digital products can help remote businesses to keep teams engaged.Connect with Karsten on LinkedIn https://www.linkedin.com/in/karsten-bj%C3%B8rk-rasmussen/Checkout TimeJam https://www.timejam.app/Other resources mentionedhttps://hifiv.es/https://officevibe.com/This Podcast is brought to you by Growit Group and produced in collaboration with Circle Audio.Support the show
In today’s episode, Nigel Thomas tells us the story of the underdog. A year ago Nigel was 29 and unemployed. In a day he was locked out of all his previous company’s finances. Today, Nigel is the CEO of Alpha Inbound – a marketing agency he managed to build from 0 to nearly 7 figures. Since 2017 Alpha Inbound have worked with over 100 DTC brands in helping them find their ideal customers through paid social, including TikTok ads. Nigel believes that the underdog mentality is about winning. The key to that is to start building your own story and stay true to yourself.Resources mentioned:Lemlist: https://www.lemlist.com/Nigel’s Linked In: https://www.linkedin.com/in/nigelthomas-ai/ Alpha Inbound website: https://www.alphainbound.com/ Nigel’s Podcast: https://open.spotify.com/show/6NCDMsTcNwrQf11khYjarGThis Podcast is brought to you by Growit Group and produced in collaboration with Circle Audio.Support the show
In today’s episode of Agency Life, we talk to Seth Price. An active lawyer and a managing partner of Price and Benowitz, Seth is also the CEO of Blue Shark. In the last decade, Seth has managed to grow his legal firm from just 3 to over 40 people, and his agency now has more than 100 employees all over the globe. In Blue Shark, he leverages his experience and helps legal businesses to stand out online.Today we talk about Seth’s passion for the business side, how he transitioned to marketing, the differences between legal and medical, and his insights into the industry and the way the pandemic has changed it.You can reach out to Seth and listen to his podcast here:Seth’s email: sethprice@gmail.com  Seth’s Linked In - https://www.linkedin.com/in/sethprice/details/experience/Blue Shark -  https://blusharkdigital.com/ Price and Benowitz -  https://pricebenowitz.com/Podcasts:The Law Firm Blue Print on Spotify - https://open.spotify.com/show/2ZDVtFqIw8ln1Qv60i3rHI SEO Insider - https://blusharkdigital.com/seo-insider/ This Podcast is brought to you by Growit Group and produced in collaboration with Circle Audio.Support the show
Tobe Agency is a hybrid agency that helps brands market themselves via exciting creative content, specifically directed to their members. Currently, they focus on podcasts, videos, and downloadables, with their three pillars being content, community, and technology. In our conversation today we will learn how Tobe’s CEO - Andrew Hong transitioned from finances to marketing, why he thinks that creative content is the future of the sector, and how important it is to have a community around your brand. As Andrew puts it you have to ‘Stand up to a community, launch and acquire members, and manage it. Keep listening for more key insights!You can learn more about Tobe and Andrew here:Tobe Agency - https://www.tobeagency.co/Andrew’s Linked In -  https://www.linkedin.com/in/andrewnhong/ Andrew’s Twitter - https://twitter.com/andrewnhong Andrew’s Podcast - Entrepreneurship Sucks - https://open.spotify.com/show/5l7LQBSjFt0BMkH6vits8FAndrew’s Publications on Tobe Agency website - https://news.tobeagency.co/learn/author/andrew-hongThis Podcast is brought to you by Growit Group and produced in collaboration with Circle Audio.Support the show
Mike Utaegbulam is the founder of Black Digital, a purpose-driven marketing agency that works with social impact organizations to advance their missions. In 2020 he also co-founded Black Creative Group, a creative marketing agency specializing in visual branding, website development, BIPOC messaging, and digital advertising.In our conversation today, Mike talks about the transition from in-person to digital marketing, the importance of teamwork and diversifying, providing solutions to your clients, and knowing your limits. ‘Grow if you can. Don’t do it alone. And tell your client “No” when you can’t do something,’ are just some of the key insights you will hear in this episode.You can learn more about Black Digital and Black Creative Group on their websites:Black Digital - https://blackdigitalgroup.com/Black Creative Group - https://blackcreativegroup.com/Connect with Mike on Linked In:https://www.linkedin.com/in/utaegbulam/This Podcast is brought to you by Growit Group and produced in collaboration with Circle Audio.Support the show
Since 2008, Mike Skeehan has been the CEO of Salted Stone, an award-winning, full-service digital agency and HubSpot Elite Solutions Partner. Digital is at the core of Salted Stone’s service offering, from designing and developing websites, crafting end-to-end solutions for sustainable growth, and implementing data-driven marketing and sales strategies.I first had the opportunity to speak with Mike on season one, episode 14 of Agency Life in May 2019, where we spoke about starting an agency and the challenges he overcame, growing a business by actively following your intuition, and going global. He has also conducted an interview on conversation marketing and bot theory with HubSpot’s Brian Bagdasarian.Get in touch with Mike:https://www.saltedstone.com/This Podcast is brought to you by Growit Group and produced in collaboration with Circle Audio.Support the show
Marcio Santos is the founder of Nerd Digital an agency that empowers coaches and consultants to go from being “paid to work”, to being “paid to think”. This is done using their proven system to package & sell their ideas.Marcio has coached dozens of course creators to scale their sales to 6-figures and has also worked with Maven, Class Growth, and Classpert. Needless to say, he’s obsessed with packaging and selling ideas.Resources mentioned in this episodehttps://www.categorypirates.com/https://systeme.io/https://www.notion.so/https://tagmanager.google.com/https://www.canva.com/Web 3.0 Academy PodcastFreebies!nerddigital.com/agencylifeThis Podcast is brought to you by Growit Group and produced in collaboration with Circle Audio.Support the show
Gali is the Founder and CEO of DAZE Marketing LTD in Israel, a company where creativity and data collide. Since 2010, DAZE creates, designs, implements and manages optimized marketing campaigns for the leading B2B and B2C tech companies in Israel and worldwide. You’ll hear Gali’s insights on using LinkedIn for both marketing and recruiting, as well as advice on managing a fully remote team. Gali also talks about networking with other agencies which can lead to making better decisions for yourself.Resources mentioned in this episode:https://lempod.com/https://www.semrush.com/https://sparktoro.com/https://www.linkedhelper.com/https://datastudio.google.com/Connect with Gali:https://www.linkedin.com/in/galisoudak/https://dazemarketing.com/This Podcast is brought to you by Growit Group and produced in collaboration with Circle Audio.Support the show
Steven Slotow is the Chief Revenue Officer with Globital, a global digital agency resource partner. They offer digital agencies around the world wholesale white label digital marketing execution using affordable resources, as well as office and sales support services. In our conversation today, Steven talks about the importance of partnership with clients, the benefits for agency owners in utilizing virtual assistants, the differences between working in LA and South Africa, boss versus bitch agencies and why agencies shouldn’t pursue niches they aren’t interested in.You can learn more about Globital by visiting their website: www.globitalmarketing.com or connect with Steven on Instagram www.instagram.com/slotsofdigital/.Join Globital’s Facebook communities here:https://www.facebook.com/groups/DigitalMarketingCoworkCollectivehttps://www.facebook.com/groups/DigitalMarketingDreamTeamSupport the show
Tyler Hawes is a Partner and Digital Director at MODE, an integrated brand experience agency. Their focus is on developing timelessly interconnected brands that span a variety of industries with an emphasis on creative problem-solving. In our conversation today, Tyler explains what it means to work in an “intro-luxury” market, how to maintain creative company culture while working remotely, the partnership between agency and client, prioritizing effort to make the biggest impact and what he values most in a seasoned industry professional.   You can learn more about Mode at www.madebymode.com or contact Tyler by email at tyler@madebymode.com. Tools mentioned in this episode include:https://slack.comhttps://basecamp.comhttps://trello.comhttps://workspace.google.comhttps://www.getharvest.comSupport the show
“Acta non verba - it’s all about actions and not words” this is a favourite quote from today’s guest, Ben Landers. Since 2008,  Ben has been building, growing, and leading Blue Corona, an agency specializing in analytics and tracking, where they help home service companies grow by providing measurable marketing solutions that increase sales, reduce costs, and differentiate brands online.In this episode, Ben shares his experience working at DrinkMore Water as a VP of sales and marketing where he met his mentor, and where he learned the importance of analytics in marketing which later lead to the founding of Blue Corona.You’ll hear some encouraging words from Ben in this episode, as he advises agency owners to trust in their own experiences, because, as he explains “every business goes through phases, and agencies are no different”.Relevant linksConnect with Ben - https://www.linkedin.com/in/benlanders/Blue Corona's Website - https://www.bluecorona.com/Listen to Ben's podcast - https://podcasts.apple.com/us/podcast/growth-stories-with-ben-landers/id1610118774Bonus tips from Ben - https://www.youtube.com/watch?v=EZJuu5mUyVE&ab_channel=BlueCoronaSupport the show
Aside from all her incredible certifications, Christina is the CEO of Content Ninjas and Sparkitive. She not only helps their clients get more sales but also helps other agencies grow with proven content production strategies. In our conversation today, we talk about how to differentiate yourself from other agencies, leveraging your network to get more sales, the many benefits and challenges related to remote work, and figuring out the path to growing your business. Don't miss the link to reach out to Christina and all the amazing tools mentioned in this episode:https://sparkitive.com/about/christina-hooper/https://www.partnerprograms.io/https://www.focusmate.com/https://knockhq.co/Support the show
Kierstin Payne is a HubSpot Platinum Partner & Certified Trainer, and Director of Digital Marketing & Sales Enablement at GO2 Partners, where she's now building their revenue growth branch, which is heavily focused on implementing and supporting all aspects of HubSpot, helping businesses to grow better. We had a lovely chat today about the acquisition process, how they have really figured out some great business models in their agency and what she's looking forward to in the future.You can reach out to Kierstin by email kierstinpayne@go2partners.com or by connecting with her on LinkedIn https://www.linkedin.com/in/kierstin-henson-payne/Support the show
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