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Talking Marketing is an AMA Boston Chapter original podcast featuring interviews with nationally renown marketing experts. Get tips, insights, trends and best practices to keep you up to speed on marketing thought leadership and ideas.
48 Episodes
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With large gaps between sales and marketing (a common pod topic, we know!), InnerView seeks to create a bridge between them while also keeping the customers in mind. Allen had the opportunity to briefly chat with Chris Wallace recently about his company, the irreplacable nature of human content, and how we need to keep ourselves in mind in our business. We hope you learned something from this episode, so give us a holler if you did on social media! Links referenced: https://innerviewgroup.com/infront/ https://www.linkedin.com/in/saleskickoffspeaker/ https://www.linkedin.com/in/jasonbrewerbrolik/ Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today! Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at https://amaboston.org/become-a-member
Talking Marketing is back, everybody clap! Allen sat down with Jeff from Provalytics and started by discussing the cookie-less future of the Internet, pivoted to the value of good branding, and somehow ended up discussing magic! Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today! Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at https://amaboston.org/become-a-member
In this highly anticipated SEASON FINALE of Talking Marketing, Allen speaks with Neal Schaffer and learns something new every five minutes. Whether it's about influencer marketing, the tricks to being a successful content marketer, or how AI doesn't have to replace video creators, Neal is just chock full of insight. We hope this episode is informative and fun for you all, and we'll be back in the fall with more Talking Marketing! Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today! Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at https://amaboston.org/become-a-member
In a very special in-person episode of Talking Marketing, Allen sat down with Patrick and Liv from Emerson College to discuss their college careers, how they both landed excellent internships, and what they're hopeful for as future marketers! Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today! Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at https://amaboston.org/become-a-member
In this episode of Talking Marketing, founder, CEO and fashion designer Tyler Galant of Bryant Coat Co. speaks to entrepreneurship, building a D2C brand from the ground up, and what busy CEOs vet for in marketing resources.
AMA Boston takes a look inward as Allen interviews our President-Elect, Emilee Cocuzzo! The conversation takes some interesting turns as we begin on her career goals, yet we somehow make it back to Taylor Swift by the end. Many thanks to Emilee for taking the time out to make this happen! Emilee's LinkedIn: https://www.linkedin.com/in/emileecocuzzo/ Emilee's Twitter/X: https://twitter.com/Emilee_Cocuzzo Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today! Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at https://amaboston.org/become-a-member
At long last, Talking Marketing returns from the holiday break with Allen's interview with Teo Mefalopulos and Blake Takushi from Idea Peddler! They discuss what it was like being approached by larger companies looking to absorb them, how one of them got the other to drop out of college, and how much we all love Hulu's "The Bear"! https://www.linkedin.com/in/teomefa/ https://www.linkedin.com/in/blake-takushi-023ba1149/ https://www.instagram.com/blaketak Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today! Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at https://amaboston.org/become-a-member
In this special bonus episode, Allen chats with the first ever Talking Marketing guest Louis Gudema about where his career has gone since 2018, what's new in the latest edition of Bullseye Marketing, and how integral creativity is to marketing. This episode also has a video version, which can be found here on our YouTube channel: https://youtu.be/yS4hCEgMvEc Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today! Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at https://amaboston.org/become-a-member
Allen chats with Tim Hally from Munq Creative about teaching the next generation of marketers, Gen Z entrepreneurs, and the power of storytelling! Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today! Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at https://amaboston.org/become-a-member
Allen had the wonderful opportunity of speaking to Prasanna Dhungel, managing partner and co-founder of GrowByData. Prasanna has years of experience in the data and tech world, and he's brought all of that to the modern world with a successful business model of "explaining the change". Hear about that and more, including a brief discussion of Google and ChatGPT's recent AI efforts in the episode. This episode also has a video version, which is available on our YouTube channel along with other great videos! https://youtu.be/ET7O6tXtT5A Check out Prasanna's company and see if they can help your marketing team at growbydata.com. Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today! Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at https://amaboston.org/become-a-member
What makes someone choose one company over another? How does a company like Vision Advertising maintain 100% employee retention during the COVID-19 pandemic? Why are so many marketers into running? We answered all these questions and more in the latest Talking Marketing discussion with Vision's COO Julia Becker Collins. This episode also has a video version, which is available on our YouTube channel along with other great videos! https://youtu.be/ET7O6tXtT5A Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today! Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at https://amaboston.org/become-a-member
Allen had the pleasure of speaking to Vladimer Botsvadze, a world-renowned influencer, keynote speaker, marketing expert, and consultant to discuss the hard work it takes to become a successful marketer, the life habits Vladimer is proud of, and the relatable feeling of being the only one of your friends this into marketing. This episode also has a video version, which is available on our YouTube channel along with other great videos! https://youtu.be/EyBOuJ9yKsY Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today! Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at https://amaboston.org/become-a-member
This month on Talking Marketing, Allen Ibrahim chatted with Managing Partner at FullSurge Mitch Duckler about how brand marketing can be leveraged, what makes a unique brand identity, and how to differentiate your brand in a crowded market. Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today! Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at https://amaboston.org/become-a-member
In the latest Talking Marketing, Allen Ibrahim sits down with Babbleboxx CEO Sherri Langburt about what it's like starting an influencer marketing business with such a unique gimmick, the magical benefits of napping and crying, as well as some CRUCIAL tips for new marketers hoping to start their own company. Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today! Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at https://amaboston.org/become-a-member =
Talking Marketing is BACK, and new Director of Content Allen is chatting with Jen Faucon, a global marketing leader with years of experience across multiple agencies like McCann, BBDO, and iProspect. She now works on global programs and innovation at USCIB, and she took some time to chat with us about the 2022 Super Bowl ads (including her favorites), defining buzzwords like "hyper local", breaking into the marketing industry as so many entry-level jobs are being replaced by AI, and much more! There's even a brief discussion of NFTs and crypto, and how they're changing the way we think about finance! It's a jam-packed episode, and we hope you enjoy the discussion.
In this episode of Talking Marketing, we sit down with Carlos Silva, CMO of KissPatent, a company helping startups protect their ideas with patents. KissPatent was founded as a remote company and Carlos talks about the advantages that created for his team when the pandemic struck as they were already familiar with the remote work structure. Carlos is an advocate for remote work, and he shares how it’s positively impacted his professional and personal life and why he feels remote work will become the new normal. He also shares how his company was able to launch their sister company during the pandemic and continue to be innovative despite all the chaos the pandemic created.
In this episode of Talking Marketing, we sit down with Tina Cassidy, Chief Marketing Officer for GBH. Tina talks about the recent rebrand her team has gone through and why the decision was made now to rebrand the iconic brand WGBH. Tina also talks about marketing to a large demographic of consumers, the challenge of being a non-profit organization and working with a small marketing budget, and what Tina’s thoughts are on the future of the media industry with the rise of digital media.
The global pandemic has sparked a new boom in the streaming world, forcing people to stay home and allowing for streaming platforms such as Netflix, Amazon Prime and Apple TV to gain millions of new subscribers in 2020. In this episode of Talking Marketing, Parna Sarkar-Basu, VP of Brand Marketing and Sponsorship sits down with Lisa Ahern, VP of Product Marketing at Effectv to discuss the ongoing “streaming wars” in the entertainment industry and why traditional TV is here to stay. Lisa also shares how her company was able to adapt to the pandemic and use data to understand how different audiences we consuming TV and streaming platforms once the pandemic struck, allowing for Effectv to effectively target audiences with the right content and ads at the right time.
In this episode of Talking Marketing, we sit down with Chris Stephenson, CEO and Co-founder of Topos Labs. Chris talks about the role of technology in modern marketing and why marketers need to be technologically curious. He also shares how marketers can use A.I. and machine learning to speed up marketing efforts and have a positive impact on their jobs, as well as where the future of A.I. and tech is going and what this all means for marketers.
In this episode of Talking Marketing, we sit down with Melissa Obleada, former Diversity and Inclusion Program Manager at Hubspot. In 2014, Melissa and other Hubspot employees created “The Culture Team,” a diversity and inclusion team focused on creating a positive workplace environment. Melissa shares how this team was able to improve an already strong company culture at Hubspot and help anonymously voice the opinions and feedback of employees to the leadership team. Melissa also shares her thoughts and suggestions on what companies can be doing to start getting involved in the conversation and educating yourself.
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