Financial Advisor Marketing Podcast

There is an endless amount of coaches, consultants, gurus, and lead gen agencies doling out their advice to innocent financial advisors.  But there’s one tiny problem with this… None of their “advice” is backed by any sort of research, not even, in many cases, anecdotal evidence! That’s why you can follow every piece of advice they put out without seeing any tangible results trickled down into your bottom line. That’s the bad news.  The good news? In today’s show, I reveal 5 things high-growth financial advisors do differently, backed by research, so you can become a high-growth advisor too. Listen now.  Show highlights include: You don’t need to hustle super hard or work yourself to death to grow your business when you understand this… (2:00)  The “Warrior” psychological glitch that fools you into creating obstacles and troubles for your business (2:38)  The #1 secret of “Hyper Growth Firms” in the financial industry responsible for their 22% growth in 2022 (5:10)  Are you making this mistake with your lead gen? Most financial advisors do without even knowing it (6:06)  How marketing with a “marketing budget mindset” axes your growth and beheads your wealth (even if you get a positive ROI) (15:21)  The top 4 marketing channels that high growth financial advisors use (19:14)  Go to https://TheAdvisorCoach.com/Coaching and pick up your free 90 minute download called “5 Keys to Success for Financial Advisors” when you join The James Pollard Inner Circle. I actually have an entire video training about this called how financial advisors can build bigger and better lists. I think it's one of the most underrated things that I have. And I don't talk about it as much as I should, I really should promote it a little bit more. You can check it out over at the advisor coach.com/lists It has more than two and a half hours of video content of me walking you through exactly which list you should have and how you should think about them.

Most financial advisors believe that there’s a one-size-fits-all solution to marketing.  Not only is this true, but it’s dangerous.  Why?  Well, it results in smart, hard-working, and honest financial advisors falling victim to marketing myths that, at best, cap their wealth, and at worst, sabotages their entire business.  In today’s show, I’m revealing the 10 most popular marketing myths financial advisors believe, so you can avoid them and prevent the deadly consequences that follow when you believe these myths.  Listen now.  Show highlights include: How being an introverted financial advisor is a cheat code for marketing (even if you think the best advisors are extroverts) (3:20)  The weird “psychic energy” secret to apply to your marketing to magnetize your ideal prospects to your calendar (5:19)  The most neglected, yet effective marketing channel most financial advisors ignore (11:15)  Why having this fear sabotages your impact, legacy, and bank account more than any other fear (13:24)  3 “hidden” ways to follow up with prospects to actually turn them into paying clients (13:52)  The “Angel Investor” method for turning your online ads into a repeatable and scalable marketing strategy (14:43)  Why treating your LinkedIn profile like a resume almost guarantees your ideal clients will never find you (and the 3-step process to follow instead) (17:51)  How “Repulsion Marketing” where you dissuade people from working with you limits your headaches while growing your bottom line (19:38) Go to https://TheAdvisorCoach.com/Coaching and pick up your free 90 minute download called “5 Keys to Success for Financial Advisors” when you join The James Pollard Inner Circle.

As a financial advisor, no matter how experienced you are, it’s always easier to learn from others’ mistakes than commit them yourself.  The same is true for learning from other advisors’ successes too.  That’s why I invited Elliot Kallen on to today’s show. Not only does Elliot have 30 years of experience of being a financial advisor, but he’s also built three successful businesses, including Prosperity Financial Group.  Elliot has racked up a lot of marketing wins and losses over the past 30 years—and he’s sharing the most pivotal ones in today’s episode.  Listen now.  Show highlights include: How simply being a good friend can fill your calendar with highly qualified appointments (4:38)  The “4M Motivations” each of your clients will have (and how to uncover their motivations before they even do) (10:48)  How to prepare your clients for downturns in the market so they can take advantage of them (12:27)  The “for” question that calms your clients’ anxious and worried minds in an instant (even when their investments keep losing value) (14:22)  This one controversial phrase ethically forces your clients to trust you even when you’re losing them money (17:13)  How the overlooked “their world” marketing strategy can improve the success of every marketing campaign you run (21:12)  The single most important “skill” for determining your long-term success and wealth (32:17)  Here’s the advice a 30-year financial advising veteran would give to himself if he were a first-year advisor (38:03)  Go to https://TheAdvisorCoach.com/Coaching and pick up your free 90 minute download called “5 Keys to Success for Financial Advisors” when you join The James Pollard Inner Circle. Want to learn more about Elliot and Prosperity Financial Group? Head to their website here: https://prosperityfinancialgroup.com/  Do you have a teenager or know one? Head to Elliot’s non-profit, A Brighter Day, to help raise awareness about teenage suicide here: https://abrighterday.info/ 

Most financial advisors, especially American advisors, complicate their marketing strategies to the point that they never implement them.  But marketing can be simple. And the simplicity of your marketing strategy actually increases the chances of its success.  Don’t believe me?  Well, in today’s show, I’m sharing 3 simple and realistic marketing strategies you can start using today to add $100,000 of revenue to your business within the next 365 days.  Want to see how simple marketing can be when you peel back all the unnecessary complexity?  Listen now.  Show highlights include: The bizarre reason American advisors have a harder time achieving success than other countries (2:45)  Why adding an extra $100k to your bottom line is actually simpler than you think (4:46)  The exact number of appointments you need each month to add an extra $100k to your business (it’s smaller than you think) (6:55)  How to add an extra 200 people to your LinkedIn connections every month (without spending all day on LinkedIn) (11:07)  Is your website generating 119,000 visitors in three months? If not, drop everything you’re doing and listen to this… (12:15)  A few real life examples that show you how powerful—and profitable—building multiple marketing strategies can be (14:58)  Go to https://TheAdvisorCoach.com/Coaching and pick up your free 90 minute download called “5 Keys to Success for Financial Advisors” when you join The James Pollard Inner Circle.

Most financial advisors rob themselves blind every time they meet with their best clients because they don’t simply ask for referrals.  Why don’t they ask?  Well, most advisors don’t know the correct words and phrases to say to make their clients want to send you referrals. But once you figure this part out, the rest comes easy. In fact, it could even help you land your largest client this year.  That’s why I invited Bill Cates, The Original Referral Coach for financial advisors, onto today’s show to reveal some of his best-kept referral secrets.  Want to grow your client base in the easiest and most reliable way possible?  Listen now.  Show highlights include: How to double your referrals this year (even though it’s never been harder to reach interested prospects) (3:38)  Two words to say to satisfied clients that makes them want to send you highly qualified prospects (3:58)  Why asking for referrals is the quickest way to make your referral pipeline dry out (4:54)  The 2 most common objections your clients have when you ask for referrals (and how to overcome each one) (7:51)  How strictly should financial advisors stick to their referral script? A referral expert answers… (12:42)  Use this 7-word phrase whenever you’re in a tricky sales situation to position yourself as the expert authority (14:49)  How asking this simple question can land you your largest client by the end of the year (20:55)  The advanced “Double Readership Path” copywriting trick for transforming your website into an appointment-setting machine (27:35)  Need more help turning your business into a referral machine? Order Bill’s newest book, The Language of Referrals: The Words & Scripts Highly-Successful Financial Professionals Use to Gain More Ideal Clients, here: http://languageofreferrals.com/.   Go to https://TheAdvisorCoach.com/Coaching and pick up your free 90 minute download called “5 Keys to Success for Financial Advisors” when you join The James Pollard Inner Circle.

There are downright shocking statistics about how much debt the average person has… and you’d be mistaken if you think this also doesn’t apply to financial advisors.  It's the height of hypocrisy when you’re teaching others how to manage their money, but can’t manage your own. And yet, I see advisors’ credit cards declining almost every day when they try to buy my Inner Circle Newsletter.  But here’s the silver lining if you’re a financial advisor up to your ears in debt: It’s never been easier to get more clients from social media. Especially when you implement what I reveal in today’s episode.    Want to turn your social media posts into client-getting machines?  Listen now.  Show highlights include: How simply knowing your audience can triple your webinar attendees almost overnight (6:23)  This weird “Open Rate” trick for email marketing can help you land more clients by trying to get lower open rates (9:11)  The single biggest social media mistake financial advisors make which makes your ideal clients physically nauseous (9:49)  Why disobeying this “law of marketing” on social media magnetizes your ideal clients to your calendar (11:24)  Most financial advisors completely neglect this obvious approach to marketing… Here’s how to avoid making this costly mistake (12:10)  The “Two-Way Street” secret for posting engaging social media posts that actually fill up your calendar (14:32)  How to make LinkedIn help you grow your influence every time you’re at the doctor’s office or waiting in line (16:41)  Go to https://TheAdvisorCoach.com/Coaching and pick up your free 90 minute download called “5 Keys to Success for Financial Advisors” when you join The James Pollard Inner Circle.

Many financial advisors are, to put it bluntly, terrible at marketing, which means I give the same marketing advice to advisors again and again and again.  That’s why I gathered the most common—and most effective—marketing advice I give to advisors and put it into a single episode.  If your marketing doesn’t keep your sales pipeline filled to the brim or help you unlock financial freedom, you’re probably making one of the several mistakes I reveal in this episode. Want to grow your business so rapidly it doesn't seem real?  Listen now.  Show highlights include: The insidious “Marketing Sugar Crashes” trap financial advisors fall into which makes it almost impossible to achieve true financial freedom (0:54) How being busy prevents you from being productive and building real wealth through your business (2:07)  Why blindly believing marketing gurus enslaves you to your business (and how to make your business work for your lifestyle instead) (5:42)  The single most important piece of marketing advice I can give to financial advisors (6:27)  How adding several marketing strategies to your marketing plan actually saves you time (even if you’re dreading more marketing mediums) (6:58)  The easiest way to give yourself a pay raise by the end of this week (8:25) Why “Probabilistic Thinking” can double, triple, or quadruple your conversion rates overnight (without changing anything else in your marketing strategy) (14:53)    How to set a cascade of abundance that you never thought possible into motion from your marketing within the next 7 days (17:47)  Need help crafting an email marketing strategy for your business that keeps your calendar full and your wallet fuller? I'm offering one-on-one intensives for financial advisors where I’ll help you build your email marketing from scratch. But it’s not cheap. If you're interested, you can book your spot here: https://theadvisorcoach.com/intensive. Go to https://TheAdvisorCoach.com/Coaching and pick up your free 90 minute download called “5 Keys to Success for Financial Advisors” when you join The James Pollard Inner Circle.

I have been using ChatGPT since the very first day it was released to the public: November 30, 2022.  At the time, I said that financial advisors who use artificial intelligence will run laps around financial advisors who don’t. And yet… more than a year later, most financial advisors didn’t listen and still aren’t using ChatGPT.  Why? Well, most financial advisors suffer from what Charlie Munger called “mental bias.” This disease is so strong in the financial advisor industry that a financial advisor still in college but who isn’t afraid of AI can run laps around you as soon as they graduate.  After using AI for more than 12 months, I’ve also discovered what it’s best—and worst—at.  In this episode, you’ll discover how to use AI to transform your financial advising business. And you’ll get a much-needed reminder that it’s time to start using AI.  Listen now.  Show highlights include: A cool way to use AI that has absolutely nothing to do with financial advising or marketing but will improve the quality of your life (1:43)  Why trying to do too many marketing tactics scares away your best clients (5:50)  The insidious “mental bias” most financial advisors have that keeps you stuck in mediocrity (6:46)  How to quickly save at least $20,000 per year by simply using AI (8:39)  Why simply paying more attention to your money can drown you in spoils (9:24)  How using ChatGPT to edit your copy makes it less persuasive than the original (even if you’re not a copywriter) (11:51)  A simple little ChatGPT trick to improve your writing without sacrificing your time or persuasion (12:40) The wrong way to prompt ChatGPT to do your bidding… and the best way to prompt ChatGPT to do your bidding (16:15)  I even wrote a little PDF called how financial advisors can get clients with artificial intelligence. If you want to download that you can grab it at the advisor coach.com/ai.  83% of financial advisors make plans for their clients, but don’t make a plan for their own business. Isn’t that wild? If you’re one of the 83% without a marketing plan, I created one for you. Get it here: https://TheAdvisorCoach.com/marketing-plan   Go to https://TheAdvisorCoach.com/Coaching and pick up your free 90 minute download called “5 Keys to Success for Financial Advisors” when you join The James Pollard Inner Circle.

I’m acting like a mad scientist in this episode: I’m attempting to form the perfect financial advisor based on the HEXACO personality typing test.  Why?  Because some financial advisors should, frankly, try something else. There are several crucial personality traits that all the top financial advisors have.  But more importantly, there are many financial advisors who shy away from their true personality because they don’t realize it gives them a bona fide competitive edge.  Plus, you’ll see how you can base your marketing strategy and business plan around your personality, so you reap the competitive-nuking rewards of it.  Listen now.  Show highlights include: The most important attribute on the HEXACO personality test (4:08)  How taking a HEXACO personality test will make you a wealthier financial advisor by the end of this episode (5:32)  Want to improve your marketing but manipulating people makes you recoil? Listen to this… (7:46)  The weird reason financial advisors who can’t tolerate physical pain aren’t as successful on average (11:57)  The equally weird reason anxious financial advisors are more success on average (13:05)  Why public speaking is a “force multiplier” for the growth of any financial advisor (16:23)  The single easiest way to solve any marketing problem (and why many financial advisors struggle with this) (22:53)   83% of financial advisors make plans for their clients, but don’t make a plan for their own business. Isn’t that wild? If you’re one of the 83% without a marketing plan, I created one for you. Get it here: https://TheAdvisorCoach.com/marketing-plan   Go to https://TheAdvisorCoach.com/Coaching and pick up your free 90 minute download called “5 Keys to Success for Financial Advisors” when you join The James Pollard Inner Circle.

Some people are fish. And other people are birds.  But financial advisors sabotage their marketing efforts and even put their business at stake if they’re fish trying to fly or birds trying to swim.  The point? Everyone has a unique personality. But most financial advisors shy away from their natural personality and try to sweep it under the rug, instead of embracing it.  Why? Well, financial advisors shy away from their personality because they don’t think it’ll unlock more business success. But this isn’t true. In fact, by embracing your personality, not only will you improve your business, but you’ll increase your daily happiness too. That’s why I’m explaining the different personality traits in this episode, and showing you how to base your business around your personality instead of the other way around.   Listen now.  Show highlights include: Why personality-based marketing not only increases your results, but also skyrockets your happiness (1:43)  How Jeff Bezos’s physics failure can jack up the success of every marketing campaign you try (2:57)  Why ignoring or abandoning your weaknesses unlocks an unfair advantage against your competitors (6:49)  The single best personality test for building your financial advising business and improving your marketing (7:49)  How tweaking your business to better fit your strongest personality traits makes it impossible for your clients to leave you (and how to do this for all 6 personality traits) (12:23)   The fatal flaw of relying on a single marketing channel that puts your entire business at risk (16:03)  The “Pollard Principle” which explains why promoting internally usually backfires on you (23:56)  83% of financial advisors make plans for their clients, but don’t make a plan for their own business. Isn’t that wild? If you’re one of the 83% without a marketing plan, I created one for you. Get it here: https://TheAdvisorCoach.com/marketing-plan   Go to https://TheAdvisorCoach.com/Coaching and pick up your free 90 minute download called “5 Keys to Success for Financial Advisors” when you join The James Pollard Inner Circle.

A lot of financial advisors struggle getting clients. They can (usually) keep them once they find them, but finding them is a constant uphill battle. Why?  Well, after helping thousands of financial advisors, I’ve realized there are 7 fundamental reasons why financial advisors struggle to get clients.  If you don’t fix these 7 mistakes, you will struggle to get clients forever. Sounds harsh, but it’s true.  The good news is, if you listen to—and implement—everything in today’s episode, you’ll never starve for clients again.  Listen now.  Show highlights include: The “inversion” secret that twists your failures into raging success stories (1:01)  Survey finds 83% of financial advisors are hypocrites… Find out if you’re one here: (1:43)  Why only relying on outbound marketing makes your business slowly wither into oblivion (7:27)  The “MMS” philosophy for marketing that keeps the appointments rolling in (7:57)  How building a “Marketing Asset” brings in consistent cash flow like a high-paying dividend  (9:48)  The single biggest mistake financial advisors make when picking a niche that forever stunts their growth (11:34)  How traditional lead gen companies subtly cripple your business from the inside out (12:40)  The “Charlie Sheen” secret for making your competitors utterly irrelevant  (13:45)  4 ingredients for creating an infectious value proposition that your ideal clients can’t resist (only 26% of Baron’s Top 100 even do this!) (17:10)  How changing a few words in your vocabulary can be the difference between landing a new client or watching them slip through your fingers (18:4I love 5)  83% of financial advisors make plans for their clients, but don’t make a plan for their own business. Isn’t that wild? If you’re one of the 83% without a marketing plan, I created one for you. Get it here: https://TheAdvisorCoach.com/marketing-plan   Go to https://TheAdvisorCoach.com/Coaching and pick up your free 90 minute download called “5 Keys to Success for Financial Advisors” when you join The James Pollard Inner Circle.

Some of the financial advisors I rub shoulders with are wealthy beyond belief. While others are struggling and don’t even have $1,000 in their bank account.  If you’re in the latter group, then, well, some of the marketing advice you hear online is dead wrong. In fact, it can actually set you back years if you follow it.  But don’t worry. I’m here to save you from boneheaded marketing decisions when you’re on a shoestring budget.  In today’s episode, I reveal the exact things I would do to market myself as a financial advisor if I only had $1,000 to my name.  Listen now.  Show highlights include: The raw, unfiltered truth about why you can’t make 6 or 7 figures as a financial advisor (2:57)  How your deathbed can turn you into a world-class marketer—almost overnight (5:01)  Why hiring a freelance web designer pilfers your freedom (even if you get a great website in return) (8:50)  The anti-outsourcing advice you desperately need to hear if you want to grow your wealth (9:21)  Can’t seem to book appointments or land clients no matter what you do? Try this simple, yet effective DM question… (11:43)  How acting like a real human being can unlock more opportunities than all the best formulas and step-by-step guides in the world (13:11)  Want to write emails that set appointments? I reveal the three biggest mistakes financial advisors make with email marketing, and how fixing them can lead to massive changes here: https://TheAdvisorCoach.com/Mistakes.  Go to https://TheAdvisorCoach.com/Coaching and pick up your free 90 minute download called “5 Keys to Success for Financial Advisors” when you join The James Pollard Inner Circle.

Studying psychology is one of the most effective ways to supercharge your marketing. Psychology teaches you how to crawl into your prospective clients’ psyche, and live there rent free until they’re ready to hire you.  But most financial advisors don’t leverage psychological principles in their marketing because they don’t know how powerful they are.  That’s why, in this episode, I’m revealing 5 of my favorite, little-known psychological principles that have built my business, and can supercharge your marketing.  Listen now.  Show highlights include: How to use evolutionary history to land higher quality appointments and clients (1:14)  Why using your emails to build unity instead of giving stock market forecast predictions helps you set appointments on autopilot (2:07)  The “Social Identity Theory” secret that gives you an unfair advantage that other advisors simply cannot copy (2:49)  How to embed a deep sense of liking in your prospective clients psyches that subconsciously makes them want to hire you (5:22)  3 factors which give you instant credibility in prospective clients’ eyes (even if you’re not as credible as your competitors) (5:56)  Why covering your office walls with corny motivational posters can make your clients invest more with you (13:42)  Want to write emails that set appointments? I reveal the three biggest mistakes financial advisors make with email marketing, and how fixing them can lead to massive changes here: https://TheAdvisorCoach.com/Mistakes.  Go to https://TheAdvisorCoach.com/Coaching and pick up your free 90 minute download called “5 Keys to Success for Financial Advisors” when you join The James Pollard Inner Circle.

Content marketing is one of the most effective ways financial advisors can get high-quality clients. It repels away time wasters, creates emotional bonds with your best prospective clients, and can work for you on autopilot once created.  But there’s a problem…  Most financial advisors don’t know the first thing about content marketing! They get duped by content marketing agencies into creating short-form content that lands them unserious clients. They listen to flat-out wrong advice on the most effective forms of content marketing. And the result is, financial advisors get burned out from trying ineffective content marketing strategies.  Well, that ends when you listen to this episode. Not only do I peel back the curtains on my own personal content marketing strategy, but I also reveal the 7 biggest lies financial advisors believe about content marketing.  Ready to use content marketing to actually grow your business?  Listen now.  Show highlights include: The #1 reason why financial advisors fail to get results with content marketing (5:13)  Why begging prospective clients to hire another financial advisor can land you more appointments this month than you’ve gotten all last year (5:32)  The most dangerous content marketing advice that financial advisors fall victim to all the time (7:26)  Why picking one content marketing channel and going all in is a surefire way to land no clients (and why a multi-channel approach leads to more clients) (9:00)  Thinking about relying on AI to pump out all your content? Here’s why this will backfire on you and your business (10:08)  The counterintuitive reason why focusing on short-form content fills your client roster with the absolute worst type of clients (and how long-form content repels these “goldfish clients” away from your business) (11:10)  Go to https://TheAdvisorCoach.com/Coaching and pick up your free 90 minute download called “5 Keys to Success for Financial Advisors” when you join The James Pollard Inner Circle.

We all have a deep desire to be liked by everyone we encounter. It’s human nature. But this quirk can also spell trouble for you as a financial advisor.  Why?  Because trying to please everyone comes with a steep cost: Your time, your sanity, and yes, your business’s revenue ceiling. There are certain types of people you will naturally create more wealth for. They’ll implement your advice quicker. And they’ll be better clients for you.  So, why would you risk your relationships with the right kind of clients to focus on the worst type of clients?  You wouldn’t, and yet, that’s what you do when you try to please everyone.  In today’s show, I’m giving you permission to stop pleasing everyone, so you can enjoy more wealth, more freedom, and better clients.  Listen now.  Show highlights include: Why adding testimonials and positive reviews to your online ads can actually tank your conversions (even if you’d think they’d help reduce skepticism) (4:01)  The single worst type of time-devouring client you can work with (5:17)  How taking a personality test magnetizes your ideal clients to you (10:08)  Did you know 1.2% of American men are literal psychopaths? Here’s how to prevent them from infiltrating your client list (13:22)  5 reasons why “Repulsion Marketing” not only repels your worst clients, but also attracts your best ones (14:15)   Want to write emails that set appointments? I reveal the three biggest mistakes financial advisors make with email marketing, and how fixing them can lead to massive changes here: https://TheAdvisorCoach.com/Mistakes.  Go to https://TheAdvisorCoach.com/Coaching and pick up your free 90 minute download called “5 Keys to Success for Financial Advisors” when you join The James Pollard Inner Circle.

There’s one “tactic” in particular that financial advisors use in their marketing that wrecks their conversions and undermines their influence.  This tactic?  Teaching.  Before you gasp, realize this: If teaching was as profitable as you think, teachers would make more money.  But for some reason, financial advisors think that teaching is the only way to build credibility. Not only are there plenty of other ways to build credibility, but they’re all more effective too.  In today’s show, I reveal why educating wrecks your marketing efforts, how to build credibility without teaching, and how to boost your conversions across all your marketing campaigns.  Listen now.  Show highlights include: The single most important rule of financial advisor copywriting that you must obey if you want results (1:27)  How to demonstrate your value in your marketing (without teaching and scaring away your best prospects) (4:31)  Want to build your credibility without teaching? Here are 7 more effective ways to build credibility (8:24)  How MLK’s “I Have A Dream” speech can boost your marketing conversions almost overnight (10:17)  The “Centers of Influence” secret for using other people’s credibility to fuel your own (14:35)  Why sharing your hobbies, personal interests, and favorite movies leads to more conversions than teaching (15:50)  Want to write emails that set appointments? I reveal the three biggest mistakes financial advisors make with email marketing, and how fixing them can lead to massive changes here: https://TheAdvisorCoach.com/Mistakes.  Go to https://TheAdvisorCoach.com/Coaching and pick up your free 90 minute download called “5 Keys to Success for Financial Advisors” when you join The James Pollard Inner Circle.

Let me be blunt: Most financial advisors aren’t world-class salespeople. Many of them actively fear selling. And this leaves their prospects confused, disgruntled, and unlikely to choose you over another advisor.  The solution?  Well, first you have to reframe how you approach sales. Selling isn’t a negative, dirty word. It’s an opportunity to help someone with one of their most prized possessions: Their finances.  Next, you have to tune into this conversation with Nancy Bleeke Noel, author of “Conversations That Sell: Collaborate with Buyers and Make Every Conversation Count.”  In this episode, Nancy reveals how financial advisors can get better at sales, the common mistakes financial advisors make, the most common reason people don’t hire financial advisors, and so much more.  Nancy’s worked with 10s of thousands of financial advisors over the years and turned them from sales zeros into sales heroes. And now she wants to help you.  Listen now.  Show highlights include: The weird way “reluctant sellers” often make the best salespeople (2:14)  The “problem solver” mindset shift required to become a great salesperson and get over your fear of selling (5:34)  How this “win cubed” secret annihilates your sales dread almost instantly (6:09)  Why overselling and over explaining can kill a deal that you already had 90% in the bag (9:12)  Do you rely on scripts to sell? Here’s why Nancy thinks this is the biggest mistake financial advisors can make… (13:18)  How facts and data bore your prospects to death and send them to another advisor to manage their finances (15:01)  The single biggest reason why most people don’t hire a financial advisor (and how to leverage this to cause a surge of new clients) (16:34)  The insidious “Beginner’s Mind” trap which prevents financial advisors from closing deals with interested prospects (19:02)  How to convince even the most skeptical prospect to hire you with the “QAV” method (26:11)  Want to connect with Nancy to see how she can help you improve your sales? Visit her website at https://www.salesproinsider.com and connect with her on LinkedIn here: https://www.linkedin.com/in/nancybleeke  Go to https://TheAdvisorCoach.com/Coaching and pick up your free 90 minute download called “5 Keys to Success for Financial Advisors” when you join The James Pollard Inner Circle.

80% of people fail on their New Year’s Resolutions by the second week of February. At the end of the year, only 8% of people achieve their New Year’s Resolutions.  That means that 92% of people fail to achieve their goals!  How can you prevent this, become one of the 8% of people who achieve their goals, and, who knows, add an extra zero to your bank account by this time next year?  Well, your first step is tuning into this episode. Not only do I reveal why so many people fail to achieve their goals, but I also provide you with proven goal-setting strategies to make achieving your goals easier than failing.  Think you could achieve your goals when success is easier than failing?  Listen now.  Show highlights include: Want to make an extra $50-$100k in 2024? Here’s how 143 financial advisors achieved that last year (2:36)  3 of the best “website traffic getting seeds” to help you harvest more website views and turn them into paying clients (5:33)  The weird, but powerful “I am a failure” mindset tweak that allows you to transform your shortcomings into success (9:14)  92% of people fail to achieve their goals… Here’s how the “input secret” ensures you’re in the 8% of people who achieve them (10:36)  How to level up your marketing knowledge so that you’re a better marketer than 99% of financial advisors by January 1st, 2025 (15:17) Why setting tiny goals you can stick with grow your business’s revenue more than massive goals (16:08)  Go to https://TheAdvisorCoach.com/Coaching and pick up your free 90 minute download called “5 Keys to Success for Financial Advisors” when you join The James Pollard Inner Circle.

There are only two types of financial advisors: Mentally strong ones, and mentally weak ones.  What’s the difference between the two?  Well, let me share a story about a crack addict named Willie. Every day, Willie woke up broke, and had to hustle his way to making $500 a day to support his expensive drug addiction. Despite his foul stench, yellow teeth, homelessness, and crack addiction, Willie was mentally strong.  Yet, most financial advisors with access to more tools and wealth than Willie ever had don’t even make half of what Willie did hustling on the streets.  Are you really going to let a crack addict out hustle you?  In this episode, I share Willie’s story, and how you can hone one “skill” in particular from Willie to make 2024 your wealthiest year yet.  Listen now.  Show highlights include: Why being brazenly offensive in your email marketing strategy actually works more effectively than “providing value” (1:33)  How to get rich doing nothing other than watching a drug addict live their life (5:02)  The weird way smelly, homeless crack addicts often bring in more money than doctors and lawyers (and how to apply this “skill” to your financial advising business) (5:21)  One “crack addict” question to ask yourself when you’re not motivated to send your motivation levels through the roof (8:52)  The “gun to your head” business plan for financial advisors for finally cracking into the top 10% of income earners in the world by this time next year (9:13)  How to achieve all your financial goals in 2024 by writing this on top of a notecard you see every day (12:44)  Financial advisors make 3 lethal mistakes when writing emails that sabotage their efforts and results. Want to see if you’re making one of these three mistakes? Then head to https://theadvisorcoach.com/mistakes. Go to https://TheAdvisorCoach.com/Coaching and pick up your free 90 minute download called “5 Keys to Success for Financial Advisors” when you join The James Pollard Inner Circle.

I started a new YouTube channel where nobody knew me. And without even making content on financial advising marketing, I generated 19,030 views in my first 28 days on YouTube.  So, how did I do this? And more importantly, how can you “mimic” my YouTube strategy to fill your calendar with appointments with hungry and qualified prospects who crave your services?  I reveal this—and a bunch of other helpful tips, tricks, and mistakes—in today’s episode.  Want to leverage YouTube to fill up your pipeline?  Listen now.  Show highlights include: Why you don’t need a ton of YouTube views to leverage YouTube to fill your calendar (and how to get more views anyway) (1:54)  The cold, hard truth about why most financial advisors struggle with YouTube (3:58)  How creating your title and thumbnail before you create your video surges you with relevant views (4:20)  The counterintuitive reason blindly writing your YouTube titles for search suffocates your views (and what to do instead to boost your views) (4:49)   How to leverage YouTube’s algorithm to force them to show your videos to your target audience (6:45)  Can you actually use YouTube to generate inbound leads to your website and email list? Yes, and here’s how… (7:22)  A few examples of terrible YouTube titles that financial advisors probably think are great (14:33)  Trying to build a YouTube channel as a financial advisor? Here is the single best opportunity to get lots of views (16:33)  Financial advisors make 3 lethal mistakes when writing emails that sabotage their efforts and results. Want to see if you’re making one of these three mistakes? Then head to https://theadvisorcoach.com/mistakes. Go to https://TheAdvisorCoach.com/Coaching and pick up your free 90 minute download called “5 Keys to Success for Financial Advisors” when you join The James Pollard Inner Circle.