The Brand is Female

Growing up, Whitney Westwood’s family retreats to their home in the South of France not only offered her a picturesque backdrop but also shaped her essence of style and comfort, marked in part by the omnipresence of linen. From an early age, Whitney was steeped in a culture of travel, design, and the art of living well, walking through the cobblestone streets of Southern Europe and basking in the atmosphere and people of Cannes and St Tropez.It was this lifestyle—marked by its effortless elegance and joie de vivre—that inspired Whitney to launch her own lifestyle brand, Whitney Linen. Using the relaxed yet chic vibe of the Cote D’Azur as her muse, Whitney designed a collection that captures the spirit of the Riviera: casual, stylish, and deeply woven into the fabric of everyday luxury. Linen, the cornerstone of her brand, is more than just a material—it's a reminder of her sun-soaked, joyful summers and a symbol of timeless, seasonless style.In this week’s episode, Whitney joins us to discuss how her scenic childhood and international modelling career for designers like Jean Paul Gaultier and Calvin Klein influenced her entrepreneurial journey. She'll share insights into how she captured the essence of Riviera elegance to build a brand that transcends traditional fashion seasons, making linen an everyday luxury — a stark contrast to fast fashion’s influence on global shopping patterns. Plus, Whitney reveals how embracing the lifestyle of gracious living can inspire creativity and timeless style in all aspects of life. Join us as we explore how Whitney Linen is weaving the fabric of a well-lived life, one elegant piece at a time.This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

When they realized that the average garment gets worn 7 times before being tossed and the fashion industry is responsible for 10% of global greenhouse emissions, Justine and Kendall Barber, co-founders of Poppy Barley, a Canadian slow fashion company focused on quality, sustainability and ethical production decided to create a new kind of luxury in fashion. And that they did — today, the brand is thriving and meeting the needs of consumers in search of responsible accessories.Kendall has always been committed time to giving back to the community, as a member of the 1000 Women Advisory Committee for Norquest College, a board member for YWCA Edmonton, a run ambassador for Lululemon, and a supporter of Hope Mission’s Kids in Action program. She was selected as one of Avenue magazine’s 2014 Top 40 under 40 for her work at Poppy Barley, and Western Living’s list for the “Ones to Watch” round-up at the 2014 Designers of the Year Awards.Justine’s work history, with time spent working in consulting, conflict prevention, and Alberta’s 10 Year Plan to end Homelessness, reflects her commitment to social change. She has won the Alumni Innovation award from the U of A and was named one of Western Living Designers of the Year, “Ones to Watch,” and Global Edmonton Woman of Vision. This episode originally aired last season.This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

Meredith Shaw, recently appointed co-host of Breakfast Television, is a multitalented personality with a passion for inclusivity. Her diverse professional background spans broadcasting, music, and fashion, and Meredith's journey is a testament to breaking barriers and creating transformative conversations.This week, we re-air this conversation with Meredith, where you’ll learn about her extensive career, from singer-songwriter to her life-changing role in radio, and how she's captivating audiences every morning as she wakes up the nation with her signature wit and warmth on TV. But Meredith's impact extends beyond television: she's a fierce advocate for body positivity and inclusivity, working closely with initiatives like Girls Inc., Girl Talk, and Shoppers Drug Mart’s “Run for Women”. Her mission is to inspire people of all sizes to embrace their power and feel fabulous in their own skin - and if we’re honest, she’s quite successful at it, including through her recent Toronto Star shoot with three other prominent TV personalities, with all talking out loud about body shaming, to make a world where words can’t be used as weapons.This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

Isabelle Hudon has consistently shattered expectations and proven skeptics wrong throughout her impressive career in the corporate world. As the President and CEO of BDC since August 2021, the first woman to occupy the role, Isabelle has not only held jobs that many doubted were within reach but has also excelled in them, leaving a trail of achievements from her time as Ambassador of Canada to France to her leadership roles at Sun Life Financial.Isabelle's tenure at BDC is marked by her relentless drive to put development at the forefront, significantly enhancing support for Canadian entrepreneurs, with a focus on increasing capital available to female founders. Beyond her executive success, she is a staunch advocate for women's advancement, co-founding The A Effect and earning accolades such as the Commander of the Legion of Honour for her contributions.In this episode, Isabelle generously shares her experiences of overcoming doubt, her strategic vision for creating a more inclusive and sustainable economy, and her dedication to paving the way for the next generation of women leaders. Tune in to explore the journey of a leader who turns skepticism into true power.This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

This week, my guest is Tiffany Callender, a community developer and social entrepreneur whose work has profoundly impacted Montreal's Black community over her 16-year career. As the youngest female Executive Director of one of Quebec's oldest Black organizations, Tiffany was named among the 100 most influential people of African descent under 40 in 2020. In 2021, she spearheaded the creation of the Federation of African Canadian Economics (FACE) for which she is CEO, where she set up the $160 million Black Entrepreneurship Loan Fund in collaboration with Canada’s federal government. In this conversation, we discuss FACE’s impact on the Black entrepreneurial community three years later.A passionate advocate for social equity, Tiffany has actively contributed to shaping policies to address racism and systemic discrimination, including her work with Montreal’s consultation on racism and systemic discrimination and Quebec’s Laurent Commission on protecting Black children in the Youth Protection system. In addition to her professional accomplishments, Tiffany is a devoted mother of three, an aspect of her life that inspires her career.This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

Kelsey Irvine is part of the mother/two-daughters trio behind Birch Babe, a Canadian skincare brand that's making waves in the natural beauty industry. Kelsey's career is a blend of creativity, commitment to sustainability, and a keen eye for storytelling. With a background in commercial advertising and documentary directing, she has a unique ability to craft content that looks good and connects on an emotional level.Kelsey isn't just about making things look pretty; she's deeply invested in making a difference. Her work as an Oscar-nominated producer highlights her dedication to narratives that drive positive change. This passion is a perfect match for Birch Babe's ethos, which prioritizes natural and ethically sourced ingredients, waste reduction, and minimizing carbon footprints. As CEO and Head of Creative and Communications at Birch Babe, Kelsey has helped the brand grow into a leader in the natural beauty market, earning a dedicated following and a reputation for excellence. In this episode, we delve into how Kelsey's blend of creative talent and strategic thinking and her commitment to eco-friendly practices helped shape a successful brand that stands for more than just beauty products. She also brings up her sobriety journey and commitment to living intentionally.This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

In March 2020, Halifax-based Kerry Maher's world turned upside down with the closure of her restaurant. Facing uncertainty, she was inspired by her mother's question, "Now what?" Opting for action, Kerry reached out on Facebook Live, unsure if anyone would join her for a workout. Leveraging her background as a Golf Pro and Fitness Instructor, Kerry’s leap of faith sparked an incredible journey.From her living room to her garage, Kerry has built a daily ritual where more than 200 women gather to share in gratitude and exercise. It's a narrative not just about staying fit, but about forging connections in times of isolation and transforming adversity into an opportunity for community and personal growth.In this episode, we delve into Kerry's remarkable shift from restaurant owner to a source of hope and health for a nationwide community.This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

Creating a successful business is a formidable journey on its own, but what happens when you have to let go of it because your life is unravelling at the seams? This guest has a remarkable story to share, so good that we are re-airing a recent episode featuring Alli Webb, the visionary founder behind Drybar, whose iconic blowouts have graced the locks of Hollywood's elite, from Zooey Deschanel to Julia Roberts.Alli's achievements are nothing short of astonishing. She's been celebrated in prestigious publications like Fast Company, Fortune, Marie Claire, and Inc., and she's penned a bestselling book. And she accomplished all of this before hitting forty.But beneath the glitz and glamour, success exacted its toll. Alli found herself navigating the shattering of her marriage, the heartbreaking journey of her fourteen-year-old son, and a growing sense of emptiness in her thriving business.Falling into the depths of depression, Alli made a pivotal decision – to sell her beloved venture and embark on a journey of self-discovery, where she would confront her raw, unfiltered truth. A few months ago, she launched a book titled “The Messy Truth."Through embracing her authentic self, Alli discovered that life unfolds in the moments between laughter and tears and that there's beauty in every imperfect chapter. Tune in as we dive into her incredible story of resilience, reinvention, and the power of embracing vulnerability. Enjoy listening to this conversation for the first, or second time.This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

Robyn Wishart, a Vancouver-based personal injury lawyer, has been a force for change in the legal industry since 2001. At Wishart Brain and Spine Law LLP, she tackles complex injury and insurance cases AND challenges the industry's status quo. Wishart has leveraged her early experiences, including representing insurers like Lloyds of London, to advocate for her clients with a blend of tenacity and innovative legal strategies. Wishart brings a unique perspective to the practice of law. Her work, particularly in applying neuroscience to legal strategy, sets her apart and has made her a sought-after speaker and educator, even leading workshops at Harvard University's Ultimate Trial College—a first for a Canadian. More than her legal achievements, Wishart is committed to creating a more inclusive and supportive workplace for women lawyers. Her firm is recognized for offering opportunities and fostering a more favourable culture for women than traditional law firms. This approach both enriches the firm and sets a new standard for the legal profession, emphasizing the importance of diversity and inclusivity in creating a successful and compassionate legal practice. Robyn's holistic approach to law underscores the importance of addressing clients’ legal and well-being needs, ensuring they focus on living full lives beyond their claims. Her leadership in promoting inclusivity and opportunities for women in law marks her as not just a legal advocate but a pioneering figure in shaping a more equitable legal landscape.This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

With over 15 years of experience in the startup ecosystem and a Harvard Master’s degree, Maggie Adhami-Boynton has reshaped the luxury goods shopping experience with ShopThing. Launched in 2019, the first-of-its-kind live video marketplace in North America has made luxury goods more accessible, gaining the largest social commerce audience in the world. Behind the scenes, as ShopThing CEO, Maggie actively fosters diversity and inclusivity in the predominantly male-dominated tech field. Her company stands out with a workforce comprising 76% women and 56% people of colour, many of whom hold leadership roles. Recognized as one of USA Today’s Top 100 Emerging Entrepreneurs of 2023, Maggie’s achievements underscore her impact as an innovative leader.This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

In the United States, a mere 5% of plastic is recycled, with projections from the Ellen MacArthur Foundation suggesting that, by 2050, the oceans could contain more plastic than fish. Against this backdrop, the environmental toll of single-use plastic is increasingly recognized. In response to this challenge, Anastasia Kiku, Co-Founder of Reusables.com and BC Business’ Youth Entrepreneur of the Year for 203, has spearheaded the development of a container tracking platform designed to facilitate the shift from single-use to reusable packaging for businesses. This innovation not only mitigates environmental impact but also enhances customer loyalty and drives sales.After relocating from Russia to Vancouver, Canada, to pursue her bachelor's degree, Anastasia delved into the environmental consequences of various industries. Her journey led her to focus on the food industry, founding Lighter Foodprint—a non-profit organization dedicated to shedding light on the emissions linked to food. Her academic endeavors extended to Denmark and Indonesia, laying the groundwork for her venture into entrepreneurship with Reusables.com. Through her company, Anastasia is dedicated to reducing waste in the food sector, aligning with her broader environmental mission.This episode also unveils Anastasia's unique background as a professional alpine ski racer, revealing how the sport instilled in her the discipline and motivation necessary for collaborative leadership and teamwork. Join us as we explore Anastasia Kiku's multifaceted journey from athlete to environmental entrepreneur, and her commitment to pioneering sustainable solutions in the food industry.This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

Dana Ben David is Co-Founder and Creative Director of Healthybud, a brand reinventing the pet wellness category focusing on functional treats, meal-toppers and healthy and nutritional food for dogs. The Montreal-based company is leveraging superfoods that are usually more familiar to humans than dogs, such as ashwagandha, goji berries, or reishi medicinal mushrooms. A multi-passionate professional, Dana has an interesting background that gave her the knowledge she needed to start her company alongside her husband and their business partner. Before becoming an entrepreneur, she studied architecture, audio production, and voice acting, and as a trained vocalist and pianist, Dana also ventured into the music industry. In a tail-wagging twist on pet adoption, Healthybud unleashed an irresistible offer this last fall: a year's supply of free dog treats to anyone adopting a senior dog. That’s just one of Healthybud’s fun plays on building a community dedicated to pet wellness, a growing trend in North America. In this episode you’ll hear about:-Dana’s passion for branding, which she applies to Healthybud’s cheeky market positioning-How Dana’s multihyphenate experience in the music industry taught her skills she applies as an entrepreneur-The brand’s commitment to (re)inventing the pet wellness category with superfood, quality ingredients-The future of the pet food & health category.This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

If you’re a woman in business, you're probably well aware of the crucial role branding plays in commercial success. Often, however, the conversation around branding is dominated by male voices. Today, we're shifting the spotlight to a woman making waves in the industry. Meet Ana Andjelic, a brand executive who earned her stripes transforming brands for marketing giants such as Banana Republic and Rebecca Minkoff. She has been recognized as one of Forbes’s Most Influential CMOs, and today, she serves as the Chief Brand Officer at ESPRIT, reviving the iconic nineties brand into a modern powerhouse. With a doctorate in sociology, Ana is not just an academic but a thought leader. Her writing, speaking engagements, and advisory roles have made her a sought-after voice in branding. This episode promises to be a masterclass in brand-building, plus a fascinating look at one woman’s journey breaking glass ceilings in the marketing biz.In this episode, you will hear about:-How and why Ana’s mind gets captured by ideas, not role models-Her advice on navigating one’s career path-The essential pillars of any brand-Ana’s take on mastering community-building and storytelling.This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

The beauty market is saturated, and it takes courage and vision to launch a new brand within the industry. A few years ago, such a visionary stepped onto the scene, changing the landscape with her unique approach. Haley Bogaert, an entrepreneur with over 15 years of hands-on experience in the beauty business, known for her expertise in all things eyebrows, founded HBFace inspired by her vision for a different beauty studio experience. HBFace reflects Haley's vision: chic, fresh, and inviting. A place where beauty is more than skin deep. It's about the relationships, the feedback from loyal clients, and the community built around these spaces. Haley didn’t have it easy. She experienced personal loss early on and turned tragedy into fuel to keep going and build a brand she was passionate about. She went on to open HB Face physical locations, and she launched her own skincare and makeup line, with each product echoing her belief that beauty should be fun, effortless, and stress-free. This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

In this episode, you'll hear an inspiring conversation with Leanne Citrone, a trailblazer in the hair and beauty industry turned Co-Founder of UDEA Wellness, as she shares her transformative journey and insights into holistic wellness.Leanne's profound experience in the hair and beauty domain allowed her to connect deeply with women from diverse backgrounds. Recognizing the common thread among their stories — a shared desire for betterment, visibility, and balance amidst life's demands — she embarked on her self-discovery path to find answers. Driven by a personal quest for vibrancy and vitality, Leanne ventured into cooking, holistic nutrition, and healthier lifestyle choices. Embracing her passion for food as a philosophy for living, she became a certified Nutritionist and Holistic Health Coach, believing in the transformative power of nourishing meals and their ability to heal and enrich our lives. Her journey led to the co-creation of UDEA Wellness, named after the goddess of vitality. Through UDEA's visionary approach, Leanne and her team curate supplements blending cutting-edge science with herbal medicine traditions. These meticulously formulated supplements offer a harmonious fusion of clinically researched actives and organic herbs, nurturing systemic balance and vitality.Leanne shares her inspiring journey and insights into UDEA Wellness, offering a deeper understanding of the transformative potential behind their expertly crafted supplements. She speaks about where holistic wellness meets practical nourishment, allowing women to embrace their best-self-energy-ever.This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

This week, join us on an enlightening journey with Kasey Crown and Jakki Leonardini, the visionary co-founders of WellSoul—a dynamic wellness education company designed to guide individuals toward profound healing and self-discovery.Kasey, a Transpersonal psychotherapist and wellness educator, challenges traditional mental health paradigms, advocating for a balanced integration of scientific and spiritual perspectives. With over a decade of experience in facilitating healing for individuals and groups, she focuses on unlocking vital wisdom to help people reconnect with their true selves.Jakki's transformative journey unfolded from her background as a high school teacher to her emergence as an intuitive energy healer. Her approach centers on empowering individuals to tap into their innate intuition and heal old wounds, allowing them to access their inner wisdom and align with their soul's purpose.Together as co-founders of WellSoul Kasey and Jakki bring a harmonious blend of psycho-educational and experiential workshops focused on healing core wounds, navigating trauma, and transcending pain to catalyze profound life transformations.In this conversation, you will hear more about their journey and approach, as well as find out how connecting to your inner wisdom may benefit your own life.Learn more about WellSoul here: https://wellsoulworkshops.com/ This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

In today's episode, we delve into the inspirational journey of Lexi Miles Corrin, Founder and CEO of WAXON Laser + Waxbar — an inclusive beauty and wellness brand dedicated to fostering confidence in one's skin.For over a decade, Lexi has championed the vision of helping everyone embrace their confidence through WAXON. Beginning with the flagship location in Toronto, Ontario, she established a robust franchise platform, providing a pathway for women to realize their entrepreneurial dreams.From this foundation, WAXON has flourished with 18 locations across Canada, embodying inclusivity and innovation. Lexi's leadership extends beyond expansion, a celebrity facial studio, further amplifying WAXON's commitment to holistic beauty and well-being.A mother of four children, Lexi shares her insights, challenges, aspirations and pieces of advice for balancing business with family time. Discover how she continues to inspire through WAXON, creating a supportive community and fostering a sense of confidence, independence, and success.This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

Meet Alexis Eizinas, the creative force behind Silvering, North America's trailblazing beauty brand designed specifically for naturally silvering hair. With over 30 years in the fashion and beauty industry, including a decade as an international model, Alexis transformed her personal quest for silver hair care into an innovative brand.Inspired by her mother's confidence in rocking silver hair during the 1980s and her own journey navigating beauty standards, Alexis is on a mission to redefine the perception of silvering hair, advocating for it to be seen as aspirational and chic. From her career as a model to her extensive background in beauty marketing, Alexis brings a wealth of experience to Silvering Beauty.This episode unveils her remarkable transition from high-fashion model to pioneering entrepreneur, highlighting her dedication to reshaping beauty ideals and empowering women to embrace their natural elegance. Tune in to explore the captivating narrative of Silvering and Alexis Eizinas' visionary journey in redefining beauty standards.This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

Welcome back to The Brand Is Female Podcast! In this episode, our host Eva Hartling unravel the extraordinary journey of Vivian McCormick, the innovative mind behind Wilet, a pioneering Canadian retailer revered for its exquisite 100% European linen bedding and home essentials.Beyond the realms of commerce, Vivian's narrative embodies resilience and transformation. A former lawyer turned community-builder and trusted advisor, her entrepreneurial spirit thrives in reshaping the landscape of rest and comfort.Vivian's vision for Wilet resonates with clarity—to solve rest-related challenges and cultivate a leading lifestyle brand centered on rejuvenation. Throughout this insightful conversation, she shares invaluable insights garnered from her journey, emphasizing the significance of goal-setting, strategic partnerships, and transparent communication.Join us as Vivian unravels the secrets behind Wilet's success, digging into her transition from a legal career to visionary entrepreneurship, her dedication to supporting underrepresented entrepreneurs, and her passion for fostering community and candid conversations, ranging from business intricacies to the art of folding a fitted sheet.This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

In this week's episode, we explore the riveting journey of Alli Webb, the brilliant mind behind Drybar, a venture that skyrocketed to success, gracing the tresses of celebrities like Zooey Deschanel, Gwyneth Paltrow, and Julia Roberts.Amidst the accolades from Fast Company, Fortune, Marie Claire, and Inc., and a bestselling book, Alli faced the unseen challenges of her personal life. As her marriage unraveled, her son entered rehab, and her once-thriving business lost its luster, Alli found herself navigating the depths of depression.In this raw and insightful conversation, she opens up about the highs and lows of entrepreneurship, the toll success can take on personal life, and the transformative power of embracing one's messy truth – the title of her new book, launching today, November 14.   Join us as Alli shares her candid perspective on reinventing life, finding purpose beyond success, and navigating the tumultuous journey between laughter and tears. This episode is a testament to resilience, vulnerability, and the beauty found in embracing the messy truths that shape our lives. Tune in to discover the authentic and inspiring story of Alli Webb.This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale