Marketing from the Roosevelt Room

The Complete Entrepreneur: How to Remove Yourself from Your Business in Order to Scale with Katya Sarmiento Katya Sarmiento, the founder of Reach and Make Millions is a business consultant who helps busy entrepreneurs scale to 7 figures or more per year by giving her clients repeatable processes, “tough love” business and marketing advice, and market-tested systems design. In this episode, Katya shares how to manage and setup a transparent system to cut workload on your business and how to scale up your business successfully. What You’ll Learn Learn what system is all about. What are the signs or patterns that you have a broken system? Discover how to change an entrepreneur’s limiting beliefs through the system. And much more!   “My mission is to see more businesses not attached to the person running it and owning it because it will become a jail for you. You have to craft a system made for your needs.”  – Katya Sarmiento Key Takeaways “Things that you do that are replicable and repeatable, that you do it over and over again that if you documented it into a process, it would become a system.” – Katya Sarmiento  “In order not to complicate system building, you have to embrace how you think, how you work, and how other people work.” – Katya Sarmiento   Click here to check out Katya’s Website Click here to check out Katya’s 7ffa Manifesto  

The Complete Entrepreneur: Catching Dreams and Turning Them into Reality with John Bourgeois John Bourgeois is a writer, investor, and dreamcatcher. He hosts The Dreamcatchers Show, which is an award-winning, top-rated podcast that discusses strategic and practical tools to help you stop chasing your dreams and start catching them both in life and business. In this episode, John shares how to fight for your dream, pursue your vision and accomplish it with other people. What You’ll Learn Learn how to overcome your limiting beliefs. Get to know the difference between chasing vs. catching your dreams. Know the concept of self-affirmation. And much more!   “To accomplish anything, you have to be doing it with other people.”  – John Bourgeois Key Takeaways “If you were ever going to catch your dream, it starts in having the dream and understanding what that looks like.” – John Bourgeois  “Your dream is not for you. Your dream is for you to accomplish, and the fantastic thing is it ripple effects and help other people understand that they, too, can achieve their dreams.” – John Bourgeois

The Complete Entrepreneur: Increasing Profitability through Systems and Processes with Tony Banta Tony Banta is a managing partner at Venture Greatly; he works with client businesses to generate remarkable client results, lifetime client retention, and endless referrals. He believes when you install systems for client success, your time, worry, and frustration also plummet. Along with his team, Tony creates predictable client fulfillment operations. What You’ll Learn Know why the system and process are essential to running your business. Discover what makes up a good leader.  Learn how to increase your profitability through systems and processes. And much more!   “The focus of optimization has to be in your client’s success because your client’s success is your success.”  – Tony Banta Key Takeaways “The two personality factors of a good leader are having self-awareness and the willingness to be uncomfortable.” – Tony Banta  “The company that just markets well and sells well but can’t fulfill those promises well is not long for this world.” – Tony Banta “Systems got to be optimized for different outcomes.” – Tony Banta Click here to check out Tony Banta’s Website Click here to Schedule a Call with Tony Click here to check out ClientWhispererShow Podcast  

The Complete Entrepreneur: Making of a Champion with Nate Bailey Nate Bailey is a speaker, author, and coach whose mission in life is to impact men and women who are ready to truly have the life they have always desired. His career started in the United States Army where he was charged with the safety and leadership of 40 soldiers. Now, Nate is the Lead Trainer and Lead Coach of the Prosperity Revolution, ManWealth, and Shield Maiden programs, where he focuses on creating a better life for people and their families. What You’ll Learn Why it’s essential to understand what emotions and clarity can do in our life. What is the role mindset?  How to take charge and create the life that you want as an entrepreneur. And much more!   “Don’t make a decision when emotions are high, clarity is low.”  – Nate Bailey Key Takeaways “The mindset is ever-evolving and changing thing.” – Nate Bailey  “If you’re gonna invest in yourself, why would you not completely open and ready to get as much as you can out of it to make a worthy investment.” – Nate Bailey  “Clarity is power. You just have to be extremely clear of what you want and why it matters.” – Nate Bailey  Click here to check out Nate Bailey’s Website Click here to check out Nate’s Free AudioBook  

The Complete Entrepreneur: Financial Path to Scalability with Adam Rundle In this episode, we’ll be digging into the roles finance and accounting play for a successful entrepreneur with our guest Adam Rundle. Adam Rundle is a qualified Accountant & Tax Professional and the owner of ABR Consulting. ABR Consulting is a strategic consulting firm specializing in accounting, tax, and consulting for entrepreneurs specifically Digital Marketers, Coaches, and Consultants.  Adam shares insight on key factors that entrepreneurs should keep in mind when running a business, the first being if you’re not measuring your finances than what’s the point? What You’ll Learn Why understanding and measuring your finances is crucial to succeeding in your business. What are the first things business owners need to know to handle their finance? How to make accounting simple and easy to understand. And much more!   “One of the most powerful ways of finding out if your business is working towards your goal is your finances.”  – Adam Rundle Key Takeaways “If you want to be a successful business owner you have to accept that there are things like accounting, team management, running a business that are fundamental to you as you succeed.” –Adam Rundle “You as a business owner are probably the most fundamental part of your business.” – Adam Rundle “The healthiest thing for a small business, it’s cash.” – Adam Rundle

The Complete Entrepreneur: Health and Wellness with Jason Priest Jason Priest is the founder of Dad Bod Health and is a registered nurse, personal trainer, health coach and fitness nutrition specialist. Jason is extremely passionate about health and wellness and was featured in Men’s Health for his own body transformation.  As a father, Jason always tries to lead by example and he is on a mission to change the lives of 1,000,000 men so they can become the leaders of their family in every aspect. Jason is also a contributor at Future Sharks and Thrive Global and is the host of THE Dad Bod Pod podcast. What You’ll Learn Why self-care is an important part of our business. What benefits health and wellness can do to our physical and mental well-being? How to simplify and make a practical decision when starting to be fit. And much more!   “My mission is to help other men be able to do what I did so that they can be the leaders of their family and be around with their kid’s long term.”  – Jason Priest Key Takeaways “In reality, the most consistent imperfect plan will work so much better than the inconsistent perfect plan because it’s all about taking action.” – Jason Priest “Find the community of people who like to win, people who like to become the healthiest version of themselves because having the support of these like-minded men means you are not alone in this journey of healthy living. ” – Jason Priest

The Complete Entrepreneur: The Power of Networking with Kevin Thompson Over the last decade, Kevin Thompson has created over 16.1 million in revenue solely through strategic partnerships. Depending on who you are, this might not sound like a big number, or it may seem huge. But here’s the best part… Kevin’s an expert at structuring profitable and rewarding strategic partnerships that are a huge win for everyone involved. He’s proven the process he’ll be sharing with you today over and over again… 453 times over the last ten years to be exact. After years of experience, Kevin now serves his clients by delivering appointments with pre-qualified high-end buyers who want to talk about working with them. He knows things many people don’t when it comes to strategic partnerships. He knows how to set them up, he’s done it hundreds of times and is passionate about showing other entrepreneurs how they can have the same kind of results. What You’ll Learn Why it’s important to know and understand the value of networking. What is a strategic partnership? How this strategic partnership works effectively in your business. And much more!   “Do not worry about how you’re gonna contribute, the fact that you just want to, that’s all that matters.”  – Kevin Thompson Key Takeaways “When you have a conversation with somebody and you are asking engaging questions it creates a whole different environment.” – Kevin Thompson

The Complete Entrepreneur: Sales Without Being Slimy with Landon Porter Landon Porter AKA the Sales Gorilla joins Marketing from the Roosevelt Room to discuss the topic of sales.  Landon is a sales therapist who helps business owners get the results they want by building real relationships. His main philosophy is that people can make sales without being salesy, which is why he created LeadsLab; an online course teaching exactly how to do that. In this episode, Landon shares insight on his non-traditional approach to sales and how it’s effective. What You’ll Learn Why building the right relationship with your customers is really important.  What is an ideal client avatar?  How to find the clients that you adore. And much more!   “As somebody with something to sell, we should not be going into the call looking to sell. We should be finding out if we wanna work with somebody and if it’s totally a fit.”  – Landon Porter Key Takeaways “If I’m looking for natural relatability I’m looking for people that are like me.” – Landon Porter

The Complete Entrepreneur: Advertising That Works with Bobby Stocks This episode is about the toolkit of advertising with our guest Bobby Stocks.  Bobby is a business strategist and an accomplished serial entrepreneur with vast advertising, marketing, and business growth skills. He has built a successful empire of his own by teaching other advertisers and agency owners on how to scale their business. Bobby shares his strategies, tips, and tricks related to ads and discusses how advertising plays a role in the marketing mix for an entrepreneur. What You’ll Learn Why it’s beneficial to the entrepreneur to understand advertising.  What role advertising plays a role in a business?  How to effectively use advertising in scaling business. And much more!   “Every marketing agency should confront is, what do I need to do to get my client as close to a sale as possible.”  – Bobby Stocks Key Takeaways “For any marketing agency, it is really important to look at and be honest with yourself on where you are on sale.” – Bobby Stocks “Unfortunate challenge that I’ve seen with so many entrepreneurs is that fears of spending money to hire professionals that can do it really well, they step over dollars to save pennies.” – Kyle Willis

The Complete Entrepreneur: Copy That Converts with Sarah Temte Sarah Temte is a messaging strategist; she helps high ticket coaches and consultants understand their offer, their market, and their clients better so that they can start selling more. Sarah discusses her process of creating compelling content and how she allows the client’s voice to guide where the content creation comes from. Today’s episode is all about understanding your audience and how to communicate with them. What You’ll Learn Why it’s important to understand the offer and the market of your business.   What can you do to make a compelling content connecting with customers? How stories sell effectively? And much more!   “I think people like to be told what to do and people like to know what comes next.”  – Sarah Temte Key Takeaways “Stories that make people smile, or feel like a breath of fresh air, or that make them feel like their loaded or lighter or there is light at the end of the tunnel are in my opinion sometimes are more valuable.” – Sarah Temte “I love that aspect of being able to you said, hold their hand, guide them through because it keeps that relationship intact.” – Kyle Willis Click here to check out Sarah Temte

The Complete Entrepreneur: Mastering Our Mindset with Malorie Nicole Malorie Nicole is a mindset coach who helps entrepreneurs transform their business through science-based mindset work resulting in massive revenue and fulfillment increases as well as a huge decrease in stress. Malorie focuses on mindset issues such as stress, feeling overwhelmed, money scarcity, underearning, boredom, and many other common mindsets issues entrepreneurs experience.  In this episode, Malorie shares insight on how an entrepreneur can bring mindset into their toolkit. What You’ll Learn Why changing our mindset is important.   What is mindset coaching? How these mindset issues affect us and how we can deal with it? And much more!   “Those stories who we decide we are and those stories that lens that we see the world through will decide what route you’re gonna take.”  – Malorie Nicole Key Takeaways “Stress is the number one key indicator that something is off.” – Malorie Nicole “Mindset place such a major role in what it means to not only run a successful business but being able to scale it as well.” – Kyle Willis Click here to check out Malorie Nicole Podcast

The Complete Entrepreneur: Intro to Our New Series with Kyle Willis Marketing from the Roosevelt Room podcast is back with a new series! In this episode, Kyle Willis discussed what’s to expect in the new series called The Complete Entrepreneur. He shares the idea behind running and operating a business and together with his friends, mentors, and colleagues who are respected and experts in their fields will share their tactics, skills, and experience that will help you grow and scale your business. Not an entrepreneur? No worries you will benefit from this series as you work for somebody else right? What You’ll Learn   Why it’s important to know the business mindset.   What preparation can you do? How can you make it work? And much more!

Making Your Place At the Table Even When It’s Crowded with Lee Marsh We’ve heard from some of the cigar industry’s leaders in both retail and manufacturing, but now let’s hear from someone who just brought their cigar to market. Lee Marsh, co-owner of Stolen Throne cigars, joins us in the Roosevelt Room to share his story of how Stolen Throne was born, how their first release, Crooked Crown, sold out within the first month and with no reps or promotional efforts, and how they leverage relationship and service to make waves in the cigar industry. As one of the hottest cigars on the market, amidst a very crowded market of new cigars being released, Lee gives us his take on how he made room for his brand years before the cigar was ever blended or produced…even when industry vets told him not to create a cigar. What You’ll Learn   Why it’s important for you to feel like a customer when you want your product to be sold.    What are things to consider when looking for the right retailer for your cigar. How building the right relationship with your customers is essential to your business. And much more!   “What’s the number one rule in business – you’re not the customer. But at the end of the day if I don’t love the cigar how can I sell it to you. ”   – Lee Marsh Key Takeaways “When you talking about brand management that’s what you offer – the interaction, the action, and the reaction.” – Lee Marsh “Branding is the collection of perception in the mind of your customer, something that you cannot control but you can speak into and marketing is the management of that perception.” – Kyle Willis

Building Identity and a Following as a Retailer Online with Brett Fry Our cigar retailer series gets super practical and real as Brett Fry, owner of Tobaccology in Virginia, shares what goes into building an identity and following for a retailer online. Brett has leveraged social media to create an incredible community around his shop. He’s built immense trust within Facebook groups and shares what has led to his success and how others can replicate it. Brett’s real and no-nonsense approach will equip you to know how you ought to spend your time online and how to assimilate into online communities so you start off making the right connections, but also know when the time is to form and grow your own social communities. What You’ll Learn   Why the willingness of putting yourself out there and allowing yourself to grow is the building blocks of your identity.     What are the ways that you can do to know and serve your customers better. How genuinely getting to know and help people can lead to growing your social communities. And much more!   “I’m not in this to make a million-dollar in a year, I’m in this because I truly enjoy what I do. I wanted my shops to reflect the life and for me, that’s a comfort. ”   – Brett Fry Key Takeaways “While you are in the shop and being a part of the community there’s a lot of opportunities that arise. If you’re paying attention and mindful.” – Brett Fry  “There’s a lot of great insights and practical opportunity to be able to build greater interaction than just attention with our customers.” – Kyle Willis

The Value of Community in the Cigar Industry with Vince Hill of BNB Cigars As we continue our series for cigar retailers, we hear from one who’s crushing it in building a community of friends and fans all across the country. Vince Hill manages BNB Cigars in Philadelphia and has helped what would appear as a little shop in Chestnut Hill create a nationwide presence through social media and incredible customer service. Vince shares how he uses social media to serve customers without having to come across like a guy just trying to sell and how he’s built a great community with consumers, manufacturers, and even other retailers.  What You’ll Learn   Why tapping social media can be one of the great platforms to reach out to your customer.     What are the things to be done in the shops to create that unforgettable stores experience to customers. How building the right relationship with consumers, manufacturers and other retailers impacted great community and opportunity. And much more!   “There’s one thing that I love about cigar community, it doesn’t matter about your background, race, ethnicity, where you were born, what your social status is, how much money you make, what kind of car you drive. When we sit together and have a cigar none of that stuff matters.”   – Vince Hill Key Takeaways “The fact that these guys will travel hundreds of miles to come hanging out at the shop and hang out with me that’s the part that I love.” – Vince Hill  “The importance of building relationships and building that rapport so that way not only people just fly away across the country and spent time with you and that didn’t happen overnight, you put in some work through social media channels to build that relationship that they could trust you.” – Kyle Willis

Lovers of the Leaf – Danny Vazquez from Roma Craft Here at the Roosevelt Room, we’re big fans of cigars and have a passion to help cigar retailers grow their business and better serve their customers. In this new series, we’re bringing you some of the industry’s top shops and manufacturers on what’s worked well for them to build rapport across the country and how to create an experience in their brick and mortar that is unmatched. Our first episode features Danny Vazquez, National Key Accounts Manager at Roma Craft. Roma Craft is regarded as one of the strongest small-to-medium premium cigar companies in the world.  Danny shares his insights in working with retailers across the country on what he’s seen work in being able to sell cigars, promote the boutique lines, and build strong relationships with sales reps so that your brick and mortar gets the attention and priority you greatly desire.  What You’ll Learn   Why building relationships and serving with value to your customer can lead to much greater opportunity.     What are the things retailers can do to best serve and understand their customers. How to build the right relationship with manufacturers. And much more!   “I’m not a really good sales guy, I’m better like build relationship friend kinda guy.”   – Danny Vazquez Key Takeaways “What I want is a store that already has demand from it’s customers and has a fan that works it.” – Danny Vazquez  “Seeing the shared responsibility and having the retailer give feedback in real-time to know what’s happening, that is monumental in a paradigm shift for me in a retailer perspective having to work with a manufacturer.” – Kyle Willis

Ready to leave status quo behind?   Andrew Kaplan, host of iTunes Top 200 podcast, Shatter the Mold, joins us to break down methods  and mindsets in our copywriting, messaging, positioning, and dramatically improve the way we serve our customers.   This interview has been one of my favorites as he hates status quo just as much as I do, so we go deep and able to cover a lot of topics in a short amount of time.

Accountability is an absolute requirement.” – Cassie Fields   Kyle Willis: Marketing from the Roosevelt Room   Cassie Fields is the VP of Sales at FieldEdge, the leading SaaS management platform for those in field services.   She’s taken her company from $7M to $35M in a very short time and shares with us what lead to a magnificent growth without her losing her mind or passion for her job.   She gets very practical on the five keys that led to this growth and how you can implement them in your business.   What You’ll Learn Why you have to master the fundamentals to scale. What you can to build a productive team around your culture. How to scale your business without losing your mind.   Click Here to learn more about Cassie and her business. Click Here to get Start With Why book. Click Here to get Radical Candor book. Click Here to get The Challenger Sale book. Click Here to get The Culture Code book.

“If I new how to sell, you could always sell your way out of trouble…” – Dan McCann   Kyle Willis: Marketing from the Roosevelt Room   Dan McCann brings impactful lessons from over 30 years in sales and starting multiple sales enablement businesses to teach us how we can tune into the buyer’s needs and better serve them.   There’s a science behind scaling a sales team. In mastering the mindset and methods of what goes into sales cultures, you’re able to scale faster and in a safe environment. This begins when sales development reps (SDRs) confidently understand the story behind their product or service.   What You’ll Learn Why learning personal relationships are just as important as business relationship. What you can learn about the products and services that can help you benefit from your own business. How learning to confidently sell your products to generate more sales.

Killing the Sacred Cows of Sales with Adam Zais   “ People who have great sales results come from a diverse set of different personalities..” – Adam Zais Kyle Willis: Marketing from the Roosevelt Room   You a fan of hamburger because we’re killing some sacred cows today. Guest Adam Zais brings his almost 40yrs of sales experience onto the show as we tackle common mantras in the sales industry and the need for change. Natural born sellers, ABCs, sales being a numbers game…Adam gets real and practical in how these commonly preached ideas are killing your sales. What You’ll Learn Why you shouldn’t fall for the myths of sales. What you can do to generate more sales. How to make more sales without making the most common mistakes.