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AdSkills Pro Podcast is a weekly podcast that shines the spotlight on digital advertising professionals doing real marketing for real companies. Each episode includes current trends, experiments and insights from a leading advertising strategist in the media buying industry, hosted by Kate Buck Jnr of AdSkills.com. Kate invites a cast of media buying masters to share what's working now in the ad networks, ad strategies, and their top tip for businesses looking to scale their ad campaigns in networks like; Facebook Ads, Instagram Ads, Youtube Ads, Adwords (Google Ads), LinkedIn Ads, and so much more. It doesn't matter if you're a 17 year veteran or complete beginner looking to create your first campaign, in each episode you're sure to get a golden nugget to use on your campaigns.
57 Episodes
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1Rory F. Stern is the owner of RFS Digital Media, LLC a full-service paid traffic agency. He is one of the AdSkills Guardians and a legend in the media buying game.In this episode, learn how to run a successful advertising campaign on Facebook and everything you need to know about them!We’ll cover the basics of what Facebook Ads are, why they’re so powerful, how to set them up for success, cover strategies for targeting your audience, creating a campaign that works, and more.Contact Rory at rfsdigitalmedia.com Get a sneak peek inside our member's area, join one of the live Q & A's here Need an AdSkills certified media buyer ? Click HereFollow us on social: Follow us on social: Facebook, Instagram, Linkedin, Youtube
Marc started his career in Sales. He is the offer positioning and messaging expert for YouTube campaigns helping online businesses owners sell more of their high-ticket programs and recurring products.Dennis “Shoden” Abad is the Direct Response Video Marketing expert helping coaches sell more of their courses with strategic videos and YouTube ads management.We had the pleasure to speak with Marc and Dennis about their successful company MDYT Ads. They shared with us their background, what they do and who they can service, and how they help grow small but high product quality info-products businesses by growing the traffic and sales through Youtube Ads.A must-watch for all running or thinking of running Youtube Ads! Contact Marc and Dennis at MDYT ADSGet a sneak peek inside our member's area, join one of the live Q & A's Hire an AdSkills certified media buyer? Click hereFollow us on social: Facebook, Instagram, Linkedin, Youtube
Brice Gump is a marketer and head media buyer at Major Impact Media. He helps business owners find the best ways to create leverage on the internet to grow their business through his agency, trainings, and online courses.In this episode, he shares his secrets to effectively buying and testing ads online. You’ll learn how to select the right type of campaign, shake up your ad copy, choose where you want to target your ads, and create results with a proven framework.Reach out to Brice at Major Impact MediaGet a sneak peek inside our member's area, join one of the live Q & A's here.https://www.adskills.com/live-q-aHire an AdSkills certified media buyer? Contact our Matchmaker.For more updates and content, follow us on social: Facebook, Instagram, Linkedin, Youtube
With over 10+ years of experience in the industry, Jay is known as the “Billion Dollar Man” running global operations and digital strategy for billion-dollar brands. He has personally managed $393.7MM in ad spend on the YT/Google platforms that have generated $1.2B in trackable revenue for clients.A true ad buyer can evolve by adapting to change. Jay shares how he learned to understand consumer psychology, tactical and holistic strategies to modify and create his systems.If you need Jay's expertise, email him at jay@jaysmastermind.comWant to join AdSkills, check out our membership hereGet a sneak peek inside our member's area, join one of the live Q & A's here.https://www.adskills.com/live-q-aHire an AdSkills certified media buyer? Contact our Matchmaker.For more updates and content, follow us on social: Facebook, Instagram, Linkedin, Youtube
Knute Fosso started career his career in IT after high school he entered the military. With his wife, they teamed up together opening an E-commerce business. With his focus and commitment to help others grow with paid ads, he has now clients from e-com, training programs, health, and fitness. He is the CEO and Founder of Blitzy Media.In this episode, Knute shares his strategies on how to improve sales, grow the brand, all at a better profit to his own clients as an ad buyer.You can reach out to Knute at blitzymedia.comWant to join AdSkills, check out our membership here: https://www.adskills.com/Get a sneak peek inside our member's area, join one of the live Q & A's here:https://www.adskills.com/live-q-aHire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/For more updates and content, follow us on social: Facebook, Instagram, Linkedin, Youtube
Mitch Adams specializes in the tricky area of dealing with Facebook and it’s special recruiting category. This can be a tricky area to work in but it is possible.In some ways, this is a preview of what is coming to all sorts of Target Markets. A must listen to any media buyer who is dealing with restrictions in Targeting (spoiler alert - that’s going to be all of you!)If you want to reach out to Mitch, email him at madams112@gmail.com or at m3traffic.com Want to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/Schedule an appointment with one of our team to show you around AdSkills: https://get.adskills.com/tour/
Mony Chhim is a mechanical engineer by training. It was a fascinating discussion on how he leveraged networking and doing in-depth research in markets he wanted to start media buying in.We also talk about paid LinkedIn Advertising and what you need to do design campaigns on this tricky Ad Network. If you are doing B2B/corporate media buying this episode is a must-listen.Feel free to reach out to Mony at mony@monymakerz.comWant to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/Schedule an appointment with one of our team to show you around AdSkills: https://get.adskills.com/tour/
An Agency is not the only path for the Media Buyer. Today, we join Nate Smoyer who when we last spoke with him had his own agency. Then he decided to join a fast-growing startup which ended up being acquired!We talk about the differences between building an internal media buying team and some of the lessons Nate has learned. This episode will really open up your eyes as to the opportunities which are available to you as a media buyer.Email Nate at nate@realteampanda.comWant to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/Schedule an appointment with one of our team to show you around AdSkills: https://get.adskills.com/tour/
In this episode, we speak to Desriann Blackwood. A Jamaican Media Buyer specializing in getting leads in the coaching and education market. She talks about the importance of being across all of the elements of the funnel to keep and retain clients. We also discuss the transition from a fee-based agency to a pay-for-performance model.Reach out to Desriann at dezchamps@IriePhoenix.comWant to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/ Schedule an appointment with one of our team to show you around AdSkills: https://get.adskills.com/tour/
Ben Blackmon's expertise in dealing in challenging markets and making sure they stay out of the AD Network “Red Zone” had fellow media buyers calling up and asking how are you keeping your ads running? Ben’s brilliant approach takes a “caution first” to compliance which helps his clients up and running when others can’t. How do you replace before and after photos? What happens when a client insists? Lot’s of meaty information in this interview. Get in touch with Ben at ben@onefocusmarketing.comWant to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/Schedule an appointment with one of our team to show you around AdSkills: https://get.adskills.com/tour/
One of the lasting side-effects of the pandemic was every single local business on the planet needed to have an online media buying strategy. Sheena Murphy was at the front lines working with clients to create business models and ad strategies to help clients survive and thrive in the pandemic environment.In this interview, we talk about how she worked with clients during Covid and how she is applying those local business strategies now. We also discuss the new media buying landscape and talk about some opportunities there.Reach out to Sheena at sheenalmurphy@gmail.comWant to hire an AdSkills certified media buyer? Click here: mediabuyers4hire.com Schedule an appointment with one of our team to show you around AdSkills: AdSkillsTour
In this season, we are revisiting with Media Buyers to discuss what techniques and systems they are putting in place to deal with the networks cleaning house with the privacy data changes. Top European media buyer Greg Cardinale talks about how his programming background and focusing on systems has held him in good stead this year.Greg talks about some of the tools he is testing for tracking and some of the internal systems he is implementing to professionalize his agency and position himself for growth.You can contact Greg at egc1001@gmail.comSchedule an appointment with one of our team to show you around AdSkills: https://get.adskills.com/tour/Want to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/
In this new series of the AdSkills Pro podcast, we are revisiting some of our Pro Media buyers to see how they are dealing with the massive industry changes bought on by each of the major Ad networks. We were thrilled to have back savvy media buyer Dorothy Illson and talk with her on how she is preparing her clients for the changes bought about by iOS 14 and facebooks various policy changes.Feel free to reach out to Dorothy at needleseyemedia.comSchedule an appointment with one of our team to show you around AdSkills: https://get.adskills.com/tour/Want to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/
Scott Bradley had an interest in Roller Coaster Design but it was not going to be a career option. He went into the world of marketing and helping clients with their funnel’s specialising in information marketing and experts monetising their I.P.When COVID hit he sensed his clients where going to need paid traffic as their speaking and other opportunities where going to dry up. He became Certified in AdSkills Jumpstart program, got his first media buying client from AdSkills Matchmaker and so began a whole new way of getting clients.In this episode, we go into working with experts, using media buying as a bridgehead to get funnel building work and much more.You can reach out to Scott at https://www.mediabuyerscott.net/Follow in Scott's footsteps, and get certified as a junior media buyer here: https://adskills.com/jumpstart/ Want to have an appointment with one of our team to show you around AdSkills - https://get.adskills.com/tour/Want to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/
Koen is a media buyer based out of Thailand and has an excellent approach for ecom clients, using media buying to sell the whole package. The trick, One product at a time. In this podcast you’ll learn how to manage the client from high to low acquisition costs and managing the client journey. So many excellent tips!Feel free to reach out to Koen at http://www.fix-that-funnel.com/ http://www.dwtdigital.com/ Send email at kdw@dwtdigital.comAlso check out Koen shared in this interview the “Text Sentiment Tool”: http://text-processing.com/demo/sentiment/Want to have an appointment with one of our team to show you around AdSkills Want to hire an AdSkills certified media buyer? Click here
Mauricio Brito did things traditionally, focusing on a degree, getting an MBA and then discovered he didn’t like it. Media Buying enabled him to be able to provide for his family in Mexico. We talk about book funnel ad mistakes and some interesting tweaks. He also shared about the stress of the first client and how to get better at itGet in touch with Mauricio at https://playbookadsmedia.com/ or email at support@playbookadsmedia.comCheck out AdSkills Lead Gen Workshop. Grab an appointment here with one of our team to show you around - https://get.adskills.com/tour/ Want to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/
As we often say in our interviews, no one grew up wanting to be a media buyer. It’s always fascinating to see how media buyers bring in their backgrounds and prior expertise.Sales Management by definition is managing expectations and bad news. Alvin talks about the skills of managing expectations for clients and figuring out booked sales call funnels for coaches, consultants and agencies.Lot’s of Gold we had in this cool episode.You can reach out to Alvin at info@drivenresults.co or http://drivenresults.co/case-study Interested in having a look at how Pro League can help you as a media buyer?Grab an appointment here with one of our team to show you around - https://get.adskills.com/tour/Want to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/
Imagine, your a missionary, you move your young family to Birmingham, United Kingdom in March 2020. Right into lockdown. It’s hard to be a missionary when you can’t go outside. You know where this is going, Ryan took the AdSkills Jumpstart training, got certified, got a client from the AdSkills MatchMaker Service and has been able to create an income to support his work. I’m not allowed to have favourites but if I did this would be it. A must listen, inspirational story.You can get in touch with Ryan at rbentley@gemission.com or https://www.facebook.com/ryanbentleyukDo you want to try media buying - you to can follow in Ryans footsteps, and get certified as a junior media buyer here: AdSkills JumpstartWant to hire an AdSkills certified media buyer? Click here
How do you feel about a two hour commute. - Right, Horrible. Derek threw in his Web development job and followed his passion for photography. Moved his family to Arkansas and hung out his shingle as a wedding photographer. As media buyers we can forget how Advertising can change business owners lives.Here is one wonderful example!Learn more about Jumpstart programGet in touch with Derek derek@arkansasweddingcollection.com or visit Arkansas Wedding CollectionWant to hire an AdSkills certified media buyer? Click here
Imagine you made a very good living speaking and selling from the stage. Imagine there was a global pandemic which took away all hopes of earning a living. That was where Paul Elliot found himself in March of 2020. Paul saw an article AdSkill founder Justin Brooke wrote about the need for Media Buying. Paul decided to give it a try…. If you are inspired by Paul’s pivot into media buying - you can find out about all the details on our Jumpstart program. Contact Paul at strategicrebel@gmail.comWant to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/
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Rubbish episode, u can skip the first 10 mins. So much fluff talk. Poor host. People don't listen to podcast for chitchat and small talk. U made a promise in the podcast headline but u fail to deliver it. Ask good questions! E.g if you were to have a new client, what is the first thing you would do on YouTube? Or how much is your testing budget? Or you mention the video is the most important thing in the campaign, what is your testing process like? Or what would u do in the first 30 days of a new YT campaign?