The Cult Your Brand Podcast

Have you ever wondered about the psychology of successful brands? Branding wizard Craig Arthur explains. Craig explains how he got there, from being riveted by the book 'You Don't Have to Be Born Brilliant' to birthing a unique concept and refining it over time. We discuss how emotional connections and psychological triggers are the backbone of successful branding. We discuss the dynamics of family-oriented partnerships and the importance of a robust company culture. (And we take a brief detour down memory lane to recall our mutual experiences of Wizard Academy.) Craig shares his insights into the reasons loyalty and aligned incentives are crucial to nurturing strong relationships with clients. He delves into the challenges traditional marketing agencies pose to business owners and introduce the concept of The Uncovery, a powerful tool with the potential to reveal the essence of what it takes to make a business the leader in a category of 1. We navigate the differences between cults and brands, shedding light on the impact of character flaws on success. We discuss the character diamond, a tool for creating a believable personality for a business. Finally, we touch upon how emotional connections can be both a magnet and a manipulator. Our conversation winds up with us sharing our favorite fictional heroes and their inspirational qualities. Connect with Craig Arthur via email.At Cult Your Brand, we're obsessive about loyalty - how to get it, how to keep it, what to do so you never lose it. Ready to transform your slightly-better-than-average brand into a lovable, personable powerhouse brand? Let's talk.  Contact information for Jack Heald & Cult Your BrandCult Your Brand WebsiteJack Heald on TwitterWizard of Ads WebsiteJack Heald on LinkedIn Learn how to Cult Your Brand. Who are these Wizard of Ads people and what are they all about? Explore the magic which is the Wizard Academy.

You've been told you must build trust and credibility to grow your business, right? And that the key to building your business is to bombard potential customers with irresistible offers. But you've done that. Turns out, they resist your offers, trust you less and you feel like a jerk.There's got to be a better way, right?Matthew Burns has that solution: create trust before the sale. Matthew explains how to do that, as well as:How to turn your weaknesses into a marketing advantageWhy authenticity is essential to both business growth and customer retentionThe true impact of keeping promises and the true cost of using ambiguous language Matthew Burns has mastered the art of creating trust before the sale. He's a partner in Wizard of Ads, an international agency renowned for their innovative marketing. His work centers around making businesses known and loved long before a sale is made. He's got a track record for delivering exceptional results, and an unconventional approach to building trust. Key moments: 00:07:58 - The Role of Negatives in Trust 00:15:52 - Using Social Media to Highlight Vulnerabilities 00:17:53 - Sharing Screw-Ups Builds Trust 00:25:25 - Trusting First to Gain Trust00:38:00 - Becoming the Trusted Choice 00:45:21 - Selling the Negative00:50:35 - Pricing Transparency 00:59:24 - Vulnerability and Authenticity 01:06:18 - Never Worry About Making MistakesResources for this episodeContact at:  matthewburns@wizardofads.com  Book discussed:  The Moral Molecule Matthew's LinkedIn ProfileMatthew's Instagram ProfileAt Cult Your Brand, we're obsessive about loyalty - how to get it, how to keep it, what to do so you never lose it. Ready to transform your slightly-better-than-average brand into a lovable, personable powerhouse brand? Let's talk.  Contact information for Jack Heald & Cult Your BrandCult Your Brand WebsiteJack Heald on TwitterWizard of Ads WebsiteJack Heald on LinkedIn Learn how to Cult Your Brand. Who are these Wizard of Ads people and what are they all about? Explore the magic which is the Wizard Academy.

Matt Armstrong was miserable. He weighed over 400 pounds. Everything he did required more energy than he had. His world shrank to the distances he could walk - which wasn't much. Then one day, he made one tiny decision. And it changed literally everything in his life. Losing over 200 pounds in just over 2 years is only part of his remarkable story of transformation.Guest: Matt ArmstrongTwitter: @theaccountabil4Website: The Diet Fix  Learn how to Cult Your Brand. Who are these Wizard of Ads people and what are they all about? Explore the magic which is the Wizard Academy.

The judge gave her the maximum prison sentence "because she knew right from wrong." That's when Michelle Cirocco began her personal transformation. From the bottom in prison, Michelle has risen to the C-Suite in one of the most innovative - and healthy - corporate cultures in America.How did she do it? And how can we transform our own personal, corporate and civic cultures into what we really want them to be?Well, we could start by listening to people like Michelle Cirocco. Host: Jack HealdGuest: Michelle CiroccoTwitter: @mciroccoCompany Website: Televerde.comNon-Profit Foundation: Arouet Foundation  Learn how to Cult Your Brand. Who are these Wizard of Ads people and what are they all about? Explore the magic which is the Wizard Academy.

An wide-ranging conversation between hosts Jack Heald and Matthew Thornton covering the two hemispheres of our brains, how it affects our thinking, flow state and meditation.Show ReferencesThe Righteous Mind by Jonathan HaidtPersonality and Its Transformation by Jordan B. PetersonBob Roth interviews Jerry Seinfeld: Success Without Stress Learn how to Cult Your Brand. Who are these Wizard of Ads people and what are they all about? Explore the magic which is the Wizard Academy.

When AJ Patton heard a pitch for a solar energy project, he realized he could solve two huge social problems at once: affordable housing and renewable energy. He quit his job as an investment banker to fulfill his vision. His new company, 548 Capital, combines solar energy with low-income housing in one of the neediest areas in America: the south side of Chicago. And he is succeeding where others don't even dare to try. We talk with AJ about how is able to win the support of communities that are traditionally hostile to development work. His story is one worth hearing.Host: Jack Heald & Matthew ThorntonGuest: AJ PattonWebsite: 548 Capital Learn how to Cult Your Brand. Who are these Wizard of Ads people and what are they all about? Explore the magic which is the Wizard Academy.

Katherine Halpin had a lifetime of failure and disappointment. A look in the mirror revealed the source of her problems. So she swallowed hard and got busy changing her attitudes and adopting new habits. Her story of personal transformation will inspire anyone - in personal or business life - who struggles to "get over the hump."Hosts: Jack Heald & Matthew ThorntonGuest: Katherine HalpinMentioned in the show:Planner PadsAlignment for SuccessRespond Not React Playbook Learn how to Cult Your Brand. Who are these Wizard of Ads people and what are they all about? Explore the magic which is the Wizard Academy.

Sean Zimmerman created a better kind of real estate office. It's cleverly disguised as a coffee shop, restaurant and co-working space. His ideas on how a workspace reflects a company's values led him to create a productive, social, and collaborative workspace that serves not just his company, but makers and creators throughout the Valley of the Sun.Hosts: Jack Heald & Matthew ThorntonGuest: Sean ZimmermanMentioned in the podcast: Launch Real Estate Schmooze Workspace & Coffee Learn how to Cult Your Brand. Who are these Wizard of Ads people and what are they all about? Explore the magic which is the Wizard Academy.

Roseann Higgins, the Millionaire Matchmaker, transforms the most intimate relationships anyone experiences: marriage. Her success as a matchmaker is absolutely unrivaled. For 25 years she's found the perfect life partner for eligible bachelors in Phoenix and beyond. She drops in to talk about what makes a successful relationship culture on this episode of The Cult Your Brand podcast.Host: Jack Heald & Matthew ThorntonGuest: Roseann Higgins Learn how to Cult Your Brand. Who are these Wizard of Ads people and what are they all about? Explore the magic which is the Wizard Academy.