Loud And Clear

On this episode of Loud And Clear, copy meets art meets technology in a conversation between one of the founders of the Loud And Clear podcast and longtime Creative Director, Matt Villanueva, and LERMA's award-wining Creative Principal Brian Linder. Check out the conversation as they discuss the future of advertising and the challenges facing creatives working with their newest coworker – Artificial Intelligence.  Together, they navigate the complexities of technological advancements, emphasizing the importance of accessibility and integration in unlocking AI's full potential. Join Matt and Brian on a journey to "Always be Dabblin" and see how to continuously learn and reinvent yourself as a marketer in the AI age. Host: Brian Linder, Principal Creative at ⁠⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Host: ⁠Matt Villanueva⁠, Award-winning Creative Director | M.A. Creative Advertising Producer: ⁠⁠⁠⁠⁠⁠⁠⁠Rolf Ruiz⁠⁠⁠⁠⁠⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠ Music: ⁠⁠⁠⁠⁠⁠⁠⁠Pedro Lerma⁠⁠⁠⁠⁠⁠⁠⁠ and the Band, ⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/lerma-agency/message

On this episode of Loud And Clear, we talk to George Esquivel. A passionate brand marketer who turned his passion into a brand to market. Come join us in a conversation about a brand built from the ground up, then sold to a Fortune 500 brewery, and reacquired in 2023. The co-founder and CMO of Four Corners Brewing Co. speaks to us about how he decided to get started in Dallas, Texas, and build a brand from the ground up making an unforgettable dent in the beer market. This Latino entrepreneur tells us about the early days, the role of marketing and ad agencies for his brand, and the future in the face of evolving technology. Pop one open, lean back, relax, and listen to this chingón who we have the fortune to visit at LERMA/ Pop one open, lean back, relax and listen to this chingón who we have the fortune to visit at LERMA/. Guest: George Esquivel, Co-founder of FCBC Producer: ⁠⁠⁠⁠⁠⁠⁠⁠Rolf Ruiz⁠⁠⁠⁠⁠⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠ Host: ⁠⁠⁠⁠⁠⁠⁠⁠Francisco Cárdenas⁠⁠⁠⁠⁠⁠⁠⁠, Principal of Digital Strategy & Integration at ⁠⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠⁠ Music: S.A. De C.V. --- Send in a voice message: https://podcasters.spotify.com/pod/show/lerma-agency/message

Join us on this episode of Loud and Clear as we dive deep into the dynamic world of advertising with a unique twist – the perspective of a Creative Copywriter, Matt Villanueva. Artificial Intelligence (AI) has been making waves in the advertising industry, but is it a friend or a foe for creative professionals like Matt? We explore the impact of AI on copywriting, creativity, and the advertising landscape in this thought-provoking conversation. Discover how AI tools are transforming the way ads are crafted and campaigns are optimized. Matt shares his experiences, highlighting the importance of the human touch and creativity in a tech-driven world. Is AI a valuable tool that enhances the creative process, or does it pose challenges and concerns for the industry? We tackle these questions, along with success stories, examples, and predictions for the future of AI in advertising. Whether you're an advertising enthusiast or simply curious about the intersection of technology and creativity, this episode provides valuable insights and sparks a compelling discussion. Tune in to Loud and Clear for a captivating exploration of AI's role in the advertising world. This podcast description was created in its entirely by Artificial Intelligence using Chat GPT . Guests: Matt Villanueva, Award-winning Creative Director | M.A. Creative Advertising Producer: ⁠⁠⁠⁠⁠⁠⁠Rolf Ruiz⁠⁠⁠⁠⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠ Host: ⁠⁠⁠⁠⁠⁠⁠Francisco Cárdenas⁠⁠⁠⁠⁠⁠⁠, Principal of Digital Strategy & Integration at ⁠⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠⁠ Music: ⁠⁠⁠⁠⁠⁠⁠Pedro Lerma⁠⁠⁠⁠⁠⁠⁠ and the Band, ⁠⁠⁠⁠⁠⁠⁠LERMA/⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/lerma-agency/message

The CEO of Alma, arguably the most awarded Hispanic advertising agency in the United States, talks to us from the headquarters of LERMA/ in Dallas, TX about the launch of his book Hispanic Market Power, America's Business Growth. Learn from the author, Isaac Mizrahi, what motivated him to write the book, his journey in multicultural marketing throughout the years, and what the perception of that market is today, even after a worldwide pandemic. Marc Pritchard from Procter & Gamble famously said, "If you're not doing Hispanic Marketing, you're not doing marketing", and this book goes into detail about the whys and the how highlighting the huge opportunity for a group that contributes $2.7 Trillion to the economy with a median age 10 years younger than the rest of the United States population. Enjoy case studies from several blue chip brands like Cheetos, Coors Light, Lilly, Kia, etc. Isaac's new book gives you context and reasons for how you could take your marketing strategy to the next level by thinking multicultural. Enjoy!! Hispanic Marketing Power. America's Business Growth Engine can be purchased here. Guests: Isaac Mizrahi, CEO of Alma, Author, Speaker, Board Director, Multicultural Marketing Expert, Forbes Contributor, AdWeek 50 Producer: ⁠⁠⁠⁠⁠⁠Rolf Ruiz⁠⁠⁠⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠ Host: ⁠⁠⁠⁠⁠⁠Francisco Cárdenas⁠⁠⁠⁠⁠⁠, Principal of Digital Strategy & Integration at ⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠ Music: ⁠⁠⁠⁠⁠⁠Pedro Lerma⁠⁠⁠⁠⁠⁠ and the Band, ⁠⁠⁠⁠⁠⁠LERMA/⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/lerma-agency/message

In an era where AI tools are revolutionizing various fields, the world of advertising and marketing is no exception. While Roscoe McGee and Rodolfo Ruiz immersed themselves in groundbreaking AI projects at the agency, they, alongside their innovative peers, identified a pressing concern: the tools weren't as inclusive as LERMA's envisioned creations. Committed to forging a more inclusive future, they sprang into action. Today, on the 7th episode of the 5th season of Loud and Clear, they delve deep into their inspirations and the groundbreaking technology they've harnessed to tackle an issue that's paramount to us all. Tune in, join the conversation, and remember – the future is not only ours to experience, but ours to shape. Also reported on AdAge on the article you can read here. Guests: Roscoe McGee, Content Creator & Rolf Ruiz⁠⁠⁠⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠ Producer: ⁠⁠⁠⁠⁠Rolf Ruiz⁠⁠⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠ Host: ⁠⁠⁠⁠⁠Francisco Cárdenas⁠⁠⁠⁠⁠, Principal of Digital Strategy & Integration at ⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠ Music: ⁠⁠⁠⁠⁠Pedro Lerma⁠⁠⁠⁠⁠ and the Band, ⁠⁠⁠⁠⁠LERMA/⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/lerma-agency/message

In this the 6th episode of the 5th season of Loud and Clear, we dive deep into the evolving world of artificial intelligence in the advertising sector with Geronimo Avila, the trailblazing CEO of Element and founder of Sonoro Media. As a digital pioneer in Mexico, Geronimo offers invaluable insights into how AI is reshaping agency strategies and workflows, the potential benefits and pitfalls for marketers, and a glimpse into the future of ad campaigns powered by machine intelligence. Don't miss this enlightening conversation, curated for forward-thinking marketers and advertising aficionados. Guest: Gerónimo Ávila, Founder & President of Element (Digital Transformation & Full Service Agency) and Co-Founder of Sonoro Global Media Corp. Producer: ⁠⁠⁠⁠Rolf Ruiz⁠⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠⁠LERMA/⁠⁠⁠⁠ Host: ⁠⁠⁠⁠Francisco Cárdenas⁠⁠⁠⁠, Principal of Digital Strategy & Integration at ⁠⁠⁠⁠LERMA/⁠⁠⁠⁠ Music: ⁠⁠⁠⁠Pedro Lerma⁠⁠⁠⁠ and the Band, ⁠⁠⁠⁠LERMA/⁠ Remember to tune in and let's demystify digital advertising together! --- Send in a voice message: https://podcasters.spotify.com/pod/show/lerma-agency/message

Join us in this insightful episode as we unravel the mystery of seeing the same ads repeatedly on streaming platforms like YouTube TV, Hulu, and Peacock. We sit down with Caleb Williams and Moe Chughtai, leading figures at MiQ, a forefront player in programmatic marketing. We delve into the strategic choices behind ad repetition, discussing the roles of budget, targeting, ad inventory, and frequency capping. Listen in as we explore the psychological effect of repeated exposure to advertisements and its potential pitfalls, such as viewer ad fatigue. Advertising on streaming platforms is a delicate balancing act, and Caleb and Moe shed light on the effort that goes into creating a viewer-friendly and effective ad campaign. As a viewer, if you've ever asked yourself why you're repeatedly exposed to the same ads, this episode is a must-hear. As industry professionals, the knowledge shared in this episode provides a fresh perspective on ad strategies in the digital age. Please comment on this episode and let's continue the conversation. Guest: Caleb Williams, Senior Sales Director at MiQ Guest: Moe Chughtai, Product and Strategy Executive | Global Head of Advanced TV at MiQ Producer: ⁠⁠⁠Rolf Ruiz⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠LERMA/⁠⁠⁠ Host: ⁠⁠⁠Francisco Cardenas⁠⁠⁠, Principal of Digital Strategy & Integration at ⁠⁠⁠LERMA/⁠⁠⁠ Music: ⁠⁠⁠Pedro Lerma⁠⁠⁠ and the Band, ⁠⁠⁠LERMA/ Remember to tune in and let's demystify digital advertising together! --- Send in a voice message: https://podcasters.spotify.com/pod/show/lerma-agency/message

Join us in this thought-provoking episode as we explore the potential of how advertising agencies could help combat the epidemic of mass shootings in the US. We sit down with Pete Lerma, founder of LERMA, and Sarah Allen, principal of brand planning, to discuss how creative minds in the ad industry can raise awareness, promote responsible gun ownership, and drive meaningful change. Tune in to discover the power of advertising and an invitation to turn awareness into action. This problem is not new, but in the last two decades, the continuous random acts of violence have been outrageous, especially in our schools. As allegedly one of the world's most influential organizations (at least that's how we make ends meet) ad agencies and communication conglomerates need to push for a solution or solutions by organizing and assigning resources to the problem. #StopGunViolence #StopViolence Please do comment on this episode and spark the conversation. The website on the episode is stopgunviolence.info please go, click and speak up! Guest: Sarah Allen Principal of Brand Planning at ⁠⁠⁠⁠LERMA/⁠⁠⁠⁠ Guest: ⁠⁠⁠Pedro Lerma⁠⁠⁠ CEO of the ⁠⁠⁠LERMA/⁠ Agency HQ in Dallas, Texas Producer: ⁠⁠Rolf Ruiz⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠LERMA/⁠⁠ Host: ⁠⁠Francisco Cardenas⁠⁠, Principal of Digital Integration at ⁠⁠LERMA/⁠⁠ Music: ⁠⁠Pedro Lerma⁠⁠ and the Band, ⁠⁠LERMA/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/lerma-agency/message

Join us for a thought-provoking episode of our podcast, where we sit down with two dynamic women, Reonna Johnson and Shannon Dunbar-Rubio, to discuss the importance of diversity, equity, and inclusion in advertising. With their extensive experience in the industry, Reonna and Shannon offer valuable insights into the challenges companies face in promoting DE&I efforts, and the solutions they have found to be effective. As the founder of Three's a Crowd and the Pledge for 13 campaign, Reonna sheds light on the need for greater Black representation in leadership roles, while Shannon, as the Sr. Director of Strategic Planning at LERMA/ and leader of Inclusivista, offers practical steps companies can take to create a more inclusive workplace culture. This conversation is a must-listen for anyone interested in making a positive impact in the advertising industry. So, tune in now to discover why the solution to DE&I is not simply black and white. (Episode entry courtesy of GPT-4) Episode references: BIPI (Brand Inclusivity Performance Index) https://www.pledgeinfor13.com/ Hex Code Black Three's a crowd Guest: Reonna Johnson, Co-Founder of Three's a Crowd, Pledge for 13 and VP/ Director of Growth Strategy at Deutsch LA Guest: ⁠Shannon Dunbar-Rubio Sr. Director of Strategic Planning at ⁠⁠LERMA/⁠⁠ and Managing Director/Sr. Consultant at Inclusivista. Producer: ⁠Rolf Ruiz⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠LERMA/⁠ Host: ⁠Francisco Cardenas⁠, Principal of Digital and Social Strategy at ⁠LERMA/⁠ Music: ⁠Pedro Lerma⁠ and the Band, ⁠LERMA/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/lerma-agency/message

Welcome to the second episode of season 5 of the LERMA/Loud and Clear podcast, where we explore the intersection of advertising, marketing, and technology. This week, we are honored to bring you an in-depth conversation with Evelyn Gonzalez, the Marketing Vice President in the Consumer Goods Industry across the Latin American Region, and a Food Tech Expert for Puratos. In this episode, Evelyn shares her expertise on the digitalization of the food tech industry and the role of marketing in building digital bridges with customers in the baking, patisserie, and chocolate products industry. With her extensive experience in the field, she provides us with valuable insights into the challenges and opportunities of marketing in the Latin American region, and how Puratos is leveraging technology to connect with its customers in innovative and meaningful ways. Join us as Evelyn takes us on a journey through her career and discusses the key elements of successful marketing strategies, the importance of understanding local markets, and the impact of technology on the food industry. Whether you're in the marketing industry or just curious about it, this episode is sure to inspire and educate. Tune in to the LERMA/Loud and Clear podcast, and let's learn together from the experts in advertising, marketing, and technology. (Title and episode description courtesy of ChaptGPT "Plus") Guest: Evelyn Gonzalez, Marketing Vice President in the consumer goods industry, across Latin America region / Food Tech expert at Puratos Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/ Host: Francisco Cardenas, Principal of Digital Integration at LERMA/ Music: Pedro Lerma and the Band, LERMA/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/lerma-agency/message

Join host Francisco Cardenas as he sits down with Latino Leaders Magazine founder Jorge Ferraez to hear the incredible story of how a small idea turned into one of the most comprehensive collections of Latino leaders' success stories in America. Tune in to "Loud and Clear" by LERMA Agency to learn more about Latino Leaders Magazine's evolution, its impact on the Latino community, and how a niche publisher amplified non-stereotypical Latino stories that better defined Latino's contribution to this country. Also, learn how advertising agencies play a role in telling these stories by their commitment to these communities and recognizing what they mean for the marketplace. (title and excerpt of the podcast courtesy of ChatGPT) Guest: Jorge Ferraez, CEO and Publisher of Latino Leaders Magazine Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/ Host: Francisco Cardenas, Principal of Digital Integration at LERMA/ Music: Pedro Lerma and the Band, LERMA/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/lerma-agency/message

On this episode of Loud And Clear, Victoria Petrella talks about how her journey from Argentina to the United States led her on a path that helped her become a successful advertising executive into a the client side. She is currently leading the Domino's Pizza brand as Vice President of International Marketing. Loud and Clear brings this conversation to try and reveal how ad women and men can bring value to the evolution of brands and their process by being an insider and getting things done. Join us as we talk about the digitalization transition of a brand that even reinvented its recipe to the evolution of consumer habits around the "always loved" pizza consumption.  A conversation that is slightly over 30 minutes (not free pizza, sorry) to get a glimpse of how the change at Domino's happened, how it was executed at an international level, and appealing to the Hispanic consumer in the United States. As a bonus, get some tips into what Victoria cares about and what she considers a way to bring value to brands no matter what side of the aisle you're in.  Guest: Victoria Petrella, Vice President of International Marketing at Domino's Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/ Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/ Co-Host: Maria Díaz, Brand Creative Art Director  Music: Pedro Lerma and the Band, LERMA/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/lerma-agency/message

On this episode of Loud and Clear, Claudia Romo Edelman founder of We Are All Human and The Hispanic Star inspires us on what Hispanics role is in America changing the perception that they are TAKERS to what they actually are MAKERS. Join us in this fast-paced, high-energy conversation and get inspired on how unification can lead to Hispanics progressing which is ultimately progress for the United States of America.  Claudia, using the platform of The Hispanic Star and the work of ad man Pepe Aguilar, has successfully built an agnostic packaged brand to uplift Hispanics in the U.S. The Hispanic Star has become a framework of action for brands to belong and work with this important community. She invites companies like Procter & Gamble led by Marc Pritchard and inspires other marketers and ad agencies like ours to take a more active role in connecting and celebrating the Latino community by recognizing their values and strengths.   Claudia's leadership and enthusiasm are contagious. Her positive outlook is a much-needed approach to the polarizing times we're living in and she suggests a fresh approach to fixing the problem where she presents a plan of action and not just a cry for help or complaint like we see often on our social feeds. She presents the WHAT, the WHY and the HOW so if you're up for it, please join us in this conversation and share your thoughts and ideas with us.  Check out more Loud And Clear #LoudAndClear episodes: https://lermaagency.com/loud-and-clear/ Guest: Claudia Romo Edelman, Founder of We Are All Human, The Hispanic Star and Global GoalsCast. Marketer for social causes, advocate and catalyst for change. Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/ Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/ Music: Pedro Lerma and the Band, LERMA/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/lerma-agency/message

In this episode (S4:E4) of Loud and Clear we talk to Cathy Hackl as she explains her perspective on the evolution of the internet, specifically VR in the form of the Metaverse. Cathy is a futurist, author, and speaker who has collaborated with brands like Adobe, AT&T, Amazon, Microsoft, Nokia, Oculus, and others to build and understand the Metaverse. Her most recent book titled "Navigating the Metaverse" is an easy-to-read guide to the limitless possibilities of the WEB3. She is known as the "Godmother of the Metaverse". You might not wear a VR headset every day, but you still need to know about the Metaverse. There's a new world on the horizon, and it's going to change everything about how we live in the digital realm. It'll be just like the internet was when it first took off, with potential for new technologies and opportunities that we can't even begin to imagine. This conversation is about virtual reality (VR) and the idea that this isn't some fad technology, or just something niche gamers will get into while they're waiting around for their next console upgrade. No, VR is already here, and it's coming fast. The key thing to remember is that this isn't "just" a new way of experiencing games or movies; it's a whole new way of interacting with our digital world – with other people and with information itself – that has profound implications for all businesses everywhere. With the democratization of VR and the Metaverse, it is only logical that ad agencies look at this space as an important connexion point between brand storytelling and consumers. The Metaverse is the next frontier of humanity and the internet. It's a place where people can create their own content, their own businesses, and their own laws. The Metaverse is not here yet but it's coming—and it will be built by us! Join us in the conversation and learn how together we're shaping the future.  Check out Cathy's book on Amazon. Check out more Loud And Clear #LoudAndClear episodes: https://lermaagency.com/loud-and-clear/ Guest: Cathy Hackl, Co-Founder & Chief Metaverse Officer at Journey | Top Web3 Strategist | Author: Navigating the Metaverse | Investor | Speaker  Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/ Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/ Music: Pedro Lerma and the Band, LERMA/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/lerma-agency/message

The Dallas, Texas-based advertising agency LERMA/ has published several white papers that give a unique point of view on the market and consumers based on research done in conjunction with The University of Texas. These studies range from generational differences and highlights, sexual orientation and self-identification, digital and analog trends, and the impact of COVID on groups not limited to the general population. The LERMA/ Brand Planning team, led by Quim Gil has brought fresh thinking into what a multicultural audience is in America. Quim, has been talking for over 10 years about how to reframe the thinking of culture into what he calls Omniculturalism as the reality of what American culture is today. Join us in this conversation with Quim about Gen Z and get to know this up-and-coming amazing generation. They might walk into your shop today, physically or virtually through the Metaverse. Check out more insightful LERMA/ studies: https://lermaagency.com/insights/ Check out more Loud And Clear #LoudAndClear episodes: https://lermaagency.com/loud-and-clear/ Guest: Quim Gil, Strategy Principal at LERMA/ Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/ Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/ Music: Pedro Lerma and the Band, LERMA/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/lerma-agency/message

Do you know how to use your superpower of influence as a force for good? On this episode of Loud And Clear join us on a conversation with Dr. Zoe Chance. Zoe is a writer, teacher, researcher, and climate philanthropist obsessed with the topic of interpersonal influence. Her work has been published in The New York Times, BBC and The Economist. She has appeared on CNN, written for Harvard Business Review and has a Ted Talk called How To Make a Behavior Addictive. Zoe has helped Google on how to define food policy and helped multiple companies untangle internal and external problems with the use of influence and persuasion. She talks about the power of NO in order to say YES.  On this episode we discuss the power of influence in the context of advertising agencies and the marketing industry. She has a relationship to the ad industry at a professional and even a personal level. Join us as we reframe the role of ad agencies on several topics that range from climate change, ad culture, our business model and the power of reframing your problems to solve them using the art of collaboration. #InfluenceIsYourSuperpower Find Zoe on the links below: Twitter: @ZoebChance www.zoechance.com Guest: Zoe Chance, Author of international bestseller Influence is Your Superpower, Yale SOM prof, climate philanthropist Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/ Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/ Music: Pedro Lerma and the Band, LERMA/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/lerma-agency/message

In the past few years, the buzz in the advertising and marketing industry has been loud, but not entirely clear to all. It has caused conversation, tension, and in some cases, even notable consequences as more and more groups start to speak up. We are talking about Diversity, Equity, and Inclusion. Under its various acronyms, the intention to address the issue is good, how can we become more inclusive as an industry, especially if we are an industry that at any given point needs to connect and some say, even represent, the reality of the markets we sought to bring our messages and products to.   LERMA/ is an agency that was born out of the need to address the harsh reality of misrepresentation. We are an agency created because there was a gap in the market for an audience that was not being taken into consideration. Today, the commitment of the agency has led to creating a tool that allows brands to measure themselves against other brands on where they stand as an inclusive brand and perhaps inspire the leaders of these brands to do more. Join the team that put together ideas and brought them to life and conversation that is #LoudAndClear.   To access the Brand Inclusivity Performance Index (BIPI) click here: https://lermaagency.com/bipi Guest: Shannon Dunbar-Rubio, Group Strategic Director at LERMA/; Lysbeth Zimmerman Co-Founder and Principal at Drumline (formerly Quadratic), Pedro Lerma, Principal and Founder of LERMA/ Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/ Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/ Music: Pedro Lerma and the Band, LERMA/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/lerma-agency/message

The Global President of VF Corporation icebreaker, Jan Van Mossevelde, talks about how having a simple truth guide you allows this New Zealand clothing brand to bring ad agencies and partners into a well-defined strategy and reason to exist that moves this brand to be positioned from an activist brand in the early ’90s to today, a brand that leads the mainstream trends in the world. By creating a community and a movement, the product is the story. A natural story that can be told by many in unique and different ways. Jan, a P&G veteran, and an engineer simplifies the complex by going back to basics and finding focus on a simple truth that lies on what consumers want but also focuses on the purpose of why a product like icebreaker clothing exists. He recognizes that innovation can be found in nature by keeping it pure and just reshaping it to fit in the current times and making it relevant. We talk about entrepreneurship, branding, marketing, and even regenerative farming, join us on this great episode. You might want to join The Flock once we’re done. Check out icebreaker Transparency Report: https://www.icebreaker.com/en-us/transparency.html Check out icebreaker's Uncomfortable Truths about Plastic Campaign: https://www.icebreaker.com/en-us/move-to-natural.html Icebreaker’s socials: Instagram, YouTube, Facebook Guest: Jan Van Mossevelde, Global President of VF Corporation icebreaker Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/ Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/ Music: Pedro Lerma and the Band, LERMA/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/lerma-agency/message

On this 5th episode of the third season of the Loud and Clear Podcast, Award-winning Creative Director, Inventor & Storyteller, Ben James joins in a conversation about the future of the Ad Agency structure and how to build teams that deliver work that is empathetic and powerful from the ground up. As a true advocate for the industry, he recognizes that the way to improve is by being in constant motion and change, challenging the status quo, and recognizing what sucks about it, but also what is great. He understands what the industry "wants" but tries to focus on what the industry "needs" in tune with consumers, culture, and people's personal life experiences.  There's a lot of work to be done, and this conversation simply aims to add to the unstoppable sea of change looming in the Ad and Marketing industries. From building teams that trigger innovation to education to how it could potentially play out on a space like WEB3 and Decentralized Autonomous Organizations (DAO's) where the possibilities are endless and the opportunity visible as long as we keep breaking paradigms  Ben James has held positions at D Magazine, Crispin Porter + Bugosky, TDA_Boulder, Young & Rubicam Group, J. Walter Thompson and T Brand Studio.   Twitter: @benjames_human Instagram:  #LoudAndClear ________ References:  Brand. Make brand a C-suite priority by Maggie Gross, Head of Strategy, Studios Deloitte Digital  Mark Truss, Chief Research Officer at Wunderman Thompson ________ Guest: Benjamin James, Award-winning Creative Director, Inventor & Storyteller.  Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/ Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/ Music: Pedro Lerma and the Band, LERMA/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/lerma-agency/message

Is advertising racist? Even worse, is the industry of advertising based on a foundation that discriminates against certain groups of people? This is still a very hot topic a year after the killing of George Floyd and it is a world problem that is not limited to the United States.  On this episode of #LoudAndClear produced by multicultural advertising agency LERMA/ we speak to Carl Jones. Carl is an advertising creative guru that has shared his talent in Canada, Mexico & Europe and he is on a mission to decolonize advertising. We speak of the power of advertising and the process of bringing ideas to life. We start doing an analysis of how ad agencies operate today within an ever-evolving ecosystem that fights to earn the protagonism in the role to bring the story of brands to consumers.  We talk about the advertising business model, the technology transformation, and the movement of speaking up and taking action in the US and Mexico markets. Follow Carl: @carlwjonesUKMX1 #LoudAndClear Guest: Carl Jones BDes, MA. FHEA.Ph.D. (c), Award-winning International Creative Director & Mentor of all that's great about advertising Producer: Rolf Ruiz, Digital Strategist, Creative Technologist & Agricultor at LERMA/ Host: Francisco Cardenas, Principal of Digital and Social Strategy at LERMA/ Music: Pedro Lerma and the Band, LERMA/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/lerma-agency/message