Claim OwnershipPlanners on Purpose Podcast
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© 2025 Planners on Purpose Podcast
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The Planners on Purpose Podcast is created for dedicated and passionate event planners facing burnout yet seeking to elevate their event leadership skills within the dynamic meeting and event industry. Join Naomi for a transformative exploration, she will be your guide to rediscovering your passion and purpose.
Learn to navigate the challenges of event planning with renewed focus, reclaim lost time, and align with your personal goals. If you're yearning to reduce stress, enhance your well-being, and prevent burnout, Naomi will empower you to unveil your leadership potential, boost productivity, and strike a harmonious balance in both your professional and personal life.
171 Episodes
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Hey Friend! Are you looking to add a little spark of joy to your events? If so, this episode will help you unlock the secret of what it takes to deliver joy to your attendees. If you struggle with how to make connections that matter, and how to do it in a simple and effective way, my guest Jacques Martiquet, The Party Scientist, has many ideas for you up his sleeve. Jacques helps you to uplift and unite your attendees with the science of joy. His approach is an uplifting approach to ign...
Hey Friend! Are you an event planner that that is always doing the most, and gets overwhelmed by clutter? If so, I want you to listen to this episode ASAP because it is soo good. If you've struggled with managing physical clutter in your office and home, and also get bogged down by digital clutter too, my guest Caroline Thor has some amazing tips for you. Caroline is a KonMari consultant and she is an expert in organization. She came full equipped to break down the steps of KonMari so t...
In this episode, we chat with Valentina Ruffoni, a freelance event manager who is not only redefining herself but also what it means to create unforgettable experiences. Valentina shares her journey of launching "Beyond the Event," a new venture for her, and how her diverse experiences have all led her to this pivotal moment in her career. Key Takeaways: Diverse Career Insights: Valentina’s experiences in the cruise industry and as a flight attendant taught her the value of adaptability, crea...
Hello there! I had the opportunity to sit down with Hilary Blair, MFA from Articulate. We had the opportunity to discuss why and how event leaders struggle with communication. Almost every event professional that I converse with about their high levels of stress shed light on how communicating with clients and leaders only elevate their stress. What I enjoyed about the episode with Hilary, is how she shared some simple frameworks like "sci-fi" to help us all understand how we can be more self...
Understanding how to level up in your career can be confusing. Especially when there are so many certifications within the event industry to choose from. This episode will unpack some of the main robust event planning certifications out there to help you make the best choice for your career path. After listening to this episode, you'll be able to understand which direction you want to go in getting certified, or perhaps realize that you are good right where you are. Whatever the case, let's ...
This episode invites you to do something different in your life, especially if you can sense an imbalance happening that is affecting you. Event planners have no problem understanding burnout and its implications, however, many times when it comes down to making the decisions that are needed to make necessary changes we doubt ourselves. Doing something different gives you the permission to make those key changes. And it doesn't have to be big changes in your life. You can make very sm...
Burnout is not inevitable? However, many event industry professionals think that it is. With so much pressure in the industry, combined with unreasonable expectations, lack of boundaries, and high volumes, burnout is a very common result. Burnout shouldn't be inevitable in the industry, because it is preventable. If burnout is preventable, then finding ways to proactively address burnout in our lives and in our organizations is a solution worth pursuing. However, it's not just about...
If you're an event professional that's looking to level up your career, then getting your Certified Meeting Professional Designation, may be the boost that you need. In this episode, Naomi shares 5 reasons why getting your CMP is important to your career. If you're struggling with deciding what your next step should be in your career, then the reasons given in this podcast may help you make this decision. One of the main reasons that getting your CMP is so beneficial is that it gives you ad...
In this episode, we delve into the dynamic world of event marketing strategies with the accomplished Ashley Stanford, a seasoned Digital Marketing Consultant and Freelancing Expert. With over 15 years of expertise in the digital marketing realm, Ashley brings a wealth of knowledge and practical insights that are sure to resonate with professionals in the Events & Entertainment sector. About Ashley Stanford Our guest, Ashley Stanford, is not just a digital marketing maven but also the EVP...
This episode will showcase how to be an effective advocate in the event industry. Advocacy in the meeting and event planning industry plays a very important role, one that everyone can actively participate in. Showing public support for your industry to family, friends, and your community can garner support in times when the industry needs it most. This episode shows that you can be an advocate in several different ways. Here are some of the areas that are explained: Aligning wi...
In this episode, let's dive into the highlights from CMP Advance 2024, the go-to conference for Certified Meeting Professionals (CMPs). Conference Rundown: CMP Advance, hosted by the Event Industry Council in Toronto, offers a packed agenda spanning two to three days, tailored to align with CMP domains. It's a prime opportunity for CMPs to level up their skills and connect with peers. Key Insights: AI Integration: Sean Kanungo's keynote urges CMPs to embrace AI's role in the industry and prep...
Goal setting can be stressful. This episode aims to take the stress out of the goal setting that you have to make. As we move into the second quarter of the year, it's important that we look at how we develop our goals without causing ourselves much stress, here are some tips that are mentioned in the episode: Set your goals and directionGet movingPut in place your habitsStay about the line Review oftenReward yourselfMany times we fail to start because of fear or because we lack directio...
As event leaders, we know how to balance our lives perhaps a bit better than that of our teams, but do we model work-life balance? Do we share how we are managing our lives so that those who are coming up behind us have an idea of how to move forward in a high-pressured environment like the event industry? This episode is going to provide some areas where event leaders can model work-life balance to their event teams. Work-life balance is a word that really just represents how well we balanc...
Kele Belton joins as a guest on this episode of the podcast to talk about how we can communicate to lead. She also provides some great insight for women in leadership. About Kele Belton Kele Belton is a Leadership and Communication expert and the founder of The Tailored Approach. She is a former corporate trainer and coach, where she collaborated with notable companies like Bank of America, BioMarin, Facebook, and Netflix, contributing to their leadership and communication growth. Kele now e...
In this episode, I explore the neuroscience of kindness with special guest, Janet Sperstad, CMP-Fellow and Faculty Emeritus for Madison College. Janet Sperstad’s professional history reflects her lifelong vocation: driving excellence in meeting and event management execution and education. She has dedicated her career to defining the competencies and career pathways that articulate meeting planning as a design discipline requiring skills in the social sciences, executive leadership, and the...
In this episode, I explore the neuroscience of stress and resilience with special guest, Janet Sperstad, CMP-Fellow and Faculty Emeritus for Madison College. Janet Sperstad’s professional history reflects her lifelong vocation: driving excellence in meeting and event management execution and education. She has dedicated her career to defining the competencies and career pathways that articulate meeting planning as a design discipline requiring skills in the social sciences, executive le...
When you can reduce attendee stress at an event, you can decrease the stress you have too. If an attendee feels comfortable, taken care of, and relaxed, they can be at their best for learning and are happier, which in turn means you can feel a little bit more at ease as you are planning. This episode covers 6 different areas to reduce attendee stress at your event. As you listen to this episode, it's important that you understand that implementing all of these ideas isn't necessary. Ho...
This is an invitation to attend the Banish Burnout Challenge. This challenge will be held at the end of the month and it will focus on tips and tools for you to prevent burnout. Burnout is costly. Costing over 190 billion in healthcare costs, with the event profession is one of the top industries that suffer from burnout. Paying attention to prevention strategies that you can leverage to reduce burnout's impacts is crucial. In this episode, Naomi gives you more information about the Banish ...
If you are in the event profession, there are aspects of your job that you love. This episode is all about what we love about doing the great work that we do in planning events. Our work touches more than just the attendees of a meeting. Our impacts of what we do touch companies and the experiences that we plan for them can change the world. Listen as I share with you 10 areas of event planning that I love and compare them with your top 10 list to see what we have in common with loving...
There is a hidden cost of burnout that affects the events industry. With over 76% of American workers experiencing burnout, it isn't surprising that this is an area where organizations now need to take the helm. Helping to decrease the effects of burnout in the event industry starts first with organizations implementing a burnout strategy. This strategy could cover how burnout will be prevented within their organization. It is a crucial piece of burnout prevention and can keep organiza...
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