MVP - THE MASTERS' VOICE PODCAST - MEDIABRIEF

This, the 111th episode of our award-winning series MVP – The Master’s Voice Podcast, features Pankaj Krishna, Founder & CEO of Chrome DM, whose company and its verticals are helping keep the Media & Marketing space empowered with credible measurements across the spectrum of distribution, OTT, News consumption and more, including the critical role of data-driven insights and ethical content creation practices for sustainable growth and success. Pankaj speaks with Pavan R Chawla, series host and Founder-Editor of Mediabrief.com.  Pankaj recounts the journey of Chrome DM from its origins as a distribution analytics firm to its current position as a key player in the media and entertainment sector. With a workforce now totaling 600 employees, Chrome DM has undergone a significant transformation, pivoting from distribution audits to the development and launch of COTT, the digital platform designed to capture consumer data about OTT platforms for content consumption insights.Pankaj touches upon importance of measuring digital consumption in the media industry was underscored, with digital platforms expected to take the lead as primary revenue contributors. The conversation also addressed the rise of connected TVs and the consequent shift in advertising revenue from traditional television to digital platforms.Pankaj speaks of the importance of tailored communication in digital marketing and compares the strengths of linear TV to digital platforms. We explore challenges and opportunities in the industry, including the rise of smart (connected) TVs and the profitability concerns of OTT platforms. Looking to the future, Pankaj speaks of key trends in media and entertainment, content creation influences, and entrepreneurship insights, and emphasizes the role of data-driven research and quality journalism in shaping the industry's trajectory.We discuss content consumption habits and the ongoing transformation of linear broadcasting in comparison to the dominance of digital platforms. Pankaj looks at challenges like the saturation of content platforms in India and examines the societal impacts of content, emphasizing the necessity of ethical considerations in content creation.Pankaj shares Chrome DM’s hunger for success and its unwavering focus on maintaining credibility and integrity of its entire data gathering and reporting process. He also highlights  the vast potential of the Indian market for data and research in the broadcasting sector, which positions Chrome DM as a key provider of essential insights.On the personal side, Pankaj speaks of the value of mentorship in personal and professional growth. Want to pitch someone to be featured? We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.So, if you want to pitch someone to be considered for our podcasts, here's how you can do it: First, follow us on Facebook, Twitter, Linkedin, Instagram. Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us. Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

Brajesh Singh, President – Arthur D Little India, on powering enterprise with strategy and innovationThis, the 110th episode of the award-winning series MVP – The Master's Voice Podcast, features Brajesh Singh, President of Arthur D. Little India, in a dialogue that sheds light on the cutting-edge strategies and digital transformations leading India's growth, the evolution of consulting and Arthur D Little’s unique approach, Digital Public Infrastructure (DPI) and India's Leap Towards Inclusivity, The Role of AI in Shaping the Future, and Leadership Insights from, and the personal passion that propel,  Brajesh Singh. And more.Arthur D. Little's Approach: With a 140-year legacy, Arthur D. Little stands out for its global team, thought leadership, and open consulting approach. Singh explains how the firm's collaborative ethos and innovative practices make it a leading consulting entity. Their commitment to working closely with clients ensures they not only get strategic insights but also learn to implement changes independently.India's Digital Inclusivity: We discuss Arthur D. Little's and NASSCOM's report on Digital Public Infrastructure (DPI), showing how India's digital efforts are boosting social and financial inclusion. From Aadhaar to UPI, India's digital initiatives are global case studies, highlighting DPI's potential to transform lives and enhance efficiency.AI's Role in the Future: Singh talks about Artificial Intelligence's (AI) crucial role in shaping business and society. He emphasizes its integration across sectors, posing both challenges and opportunities for job creation, data management, and innovation.Brajesh Singh's Passions: Singh shares his love for wildlife photography and poetry, explaining how they provide perspective and purpose. He believes personal passions are vital for leadership and creativity, encouraging listeners to nurture their interests.Leadership Wisdom: Singh shares leadership insights from his career, emphasizing trust, perseverance, and embracing change. His stories of resilience, from nature to the boardroom, highlight the journey to success.This conversation with Brajesh Singh, President of Arthur D. Little India, offers insights into consulting's future, India's digital transformation, and the essence of leadership. It's a must-listen for entrepreneurs, digital enthusiasts, and those interested in human stories behind corporations. Thanks for listening!Want to pitch someone to be featured? We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.So, if you want to pitch someone to be considered for our podcasts, here's how you can do it: First, follow us on Facebook, Twitter, Linkedin, Instagram. Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us. Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

This, the 109th episode of our award-winning series Master's Voice Podcast (MVP) on MediaBrief.com features  Saumya Rathor, Category Lead for the Potato Chips (Lays) division at PepsiCo India, in conversation with series host and Mediabrief.com Founder-Editor Pavan R Chawla. Saumya sheds light on the intricacies of brand management and marketing strategies and the overall ethos of the vertical she leads at one of the world's leading snack food brands.  A journey of empowerment and innovation: Saumya, with extensive experience in companies like ITC Limited, Amazon India, and Marico Limited, and with academic credentials from IIM and Harvard Business School, brings a unique blend of experience and vision to PepsiCo, where she plays a crucial role in steering the brand's narrative, focusing on consumer-centric campaigns that resonate with youth and cultural insights.Isse Kehte Hain Pyaar campaign: On their latest campaign featuring Bollywood celebrities Ranbir Kapoor and Neetu Singh, Saymya says that the aim was to showcase generational love for Lay's, leveraging the emotional connection people have with the brand. The campaign, titled Isse Kehte Hain Pyaar, aimed to portray the snack as a symbol of boundless love, but never sharing you favorite chips! The role of effective communication and consumer insight: Saumya shares how PepsiCo navigates consumer engagement in a digitally dominated world. She emphasizes social listening and responsiveness, outlining PepsiCo's approach to maintaining brand reputation through active engagement and prompt addressing of consumer feedback.Creating comprehensive brand experiences: Further discussing broadcast and narrowcast marketing, Rathor highlights the synergy of traditional media and digital platforms in creating wide-reaching and personalized brand experiences.Sustainability and Social Responsibility: A significant aspect of the discussion revolves around PepsiCo's commitment to social responsibility and sustainable practices. Saumya proudly speaks about empowering the agricultural community, including initiatives to help over 27,000 farmers, emphasizing PepsiCo's belief in giving back more to the world than it takes.As the conversation concludes, it's evident that Soumya Rathor's vision for PepsiCo India's Potato Chips division transcends marketing metrics, aiming to create lasting connections with consumers, foster innovation, and drive the brand towards a more sustainable and socially responsible future.Want to pitch someone to be featured? We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.So, if you want to pitch someone to be considered for our podcasts, here's how you can do it: First, follow us on Facebook, Twitter, Linkedin, Instagram. Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us. Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

Srinivasan K Swamy (popularly known as Sundar), Chairman of R K Swamy Ltd, joins tMVP – The Master’s Voice Podcast series host Pavan R Chawla  for a conversation on the cusp of the company's historic milestone: becoming the first Indian integrated marketing conglomerate to go public and list on the Indian Stock Exchange. The IPO, scheduled from March 4th to 6th, comprises a fresh issue of equity shares worth ₹1,730 million and an offer for sale of up to 87 lakh Equity Shares, priced between INR 270 to INR 288 per share. Notably, the company raised Rs 187 crore from anchor investors on March 1st.In the podcast, Sundar discusses R K Swamy's journey, its unique business model encompassing three distinct segments, and its impressive roster of clients. He emphasizes the company's commitment to long-term partnerships and high client retention rates. Sundar also sheds light on the company's growth trajectory over the past three years, its revenue trends, digital operations, geographical expansion, and research endeavors.Additionally, Sundar reflects on the transformative shifts in marketing services and content, navigating through the emergence of digital advertising, OTT platforms, and video-centric mediums. He highlights the company's strategy to increase contributions from new clients across different business segments, including digital revenue growth, and the establishment of a digital video content production studio.Sundar underscores the importance of staying close to customers and adapting to the evolving media landscape. He believes that the podcast episode provides a comprehensive understanding of R K Swamy's strategic evolution and its positioning in the industry. While expressing optimism about the IPO's potential as a good investment, Sundar advises listeners to seek professional investment advice before making any investment decisions.Want to pitch someone to be featured? We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.So, if you want to pitch someone to be considered for our podcasts, here's how you can do it: First, follow us on Facebook, Twitter, Linkedin, Instagram. Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us. Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

This, the 107th episode of our award-winning MVP - The Master's Voice Podcast, features respected professional Lakshmi Narayanan B, Chief Marketing Officer at CEAT Ltd as our distinguished guest, in conversation with series host Pavan R Chawla. Lakshmi leads marketing for India and globally at CEAT, which is a household name since it was established in 1958. CEAT stands as one of India's leading tyre brands, serving customers across more than 110 countries globally. In this insightful episode, Lakshmi shares his insights and experiences, shedding light on CEAT’s marketing philosophy and strategies. He emphasizes the importance of storytelling and customer-centric approaches, shares his pride at being a part of CEAT, and  speaks of its commitment to product excellence and customer satisfaction. Lakshmi speaks of CEAT's role as a driving force in the industry. CEAT, he tells me, has earned a reputation as a driver's secret among loyal customers. Lakshmi discusses CEAT's mandate to journey alongside customers, adapting to evolving consumer needs and infrastructural developments in India. We explore CEAT's initiatives to enhance mobility safety and cater to the aspirations of younger generations, such as the Enduro track program.Lakshmi speaks of Reputation Management, some important Digital Marketing trends and CEAT's media mix and marketing channels including their strategies for IPL and digital advertising;  the last, with reference to last year’s IPL, and the next edition coming up soon. Lakshmi speaks of CEAT's corporate social responsibility initiatives and their partnership with the Maharashtra government to promote tyre safety awareness. Lakshmi also speaks of a couple of CEAT marketing campaigns, and shares why he swears by CEAT tyres for India, plus some valuable advice with marketing professionals seeking to up their work game at all times.We also discuss CEAT's approach to leveraging celebrities and influencers in marketing campaigns.Reputation Management is never-ending (it’s like a mountain you must keep climbing) – an Everest that’s a never-rest. He says. Creativity brings growth, says the man who  uses left brain, right brain, and heart. So, join my conversation with the remarkable Lakshmi Narayanan B (aka Lakshmi), CMO of CEAT Ltd, who speaks with a powerful mix of knowledge and strong, proven experience to give us several valuable insights, on our award-winning series, MVP - The Master's Voice Podcast. Tune in now for the insider’s view to the space of marketing and reputation management, with special and inspiring reference to CEAT's own marketing strategies and its excellent corporate ethos. Thanks for your time. Want to pitch someone to be featured? We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.So, if you want to pitch someone to be considered for our podcasts, here's how you can do it: First, follow us on Facebook, Twitter, Linkedin, Instagram. Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us. Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

In the 106th episode of the award-winning series MVP – The Master's Voice Podcast from MediaBrief.com, Samir K Modi, the dynamic Managing Director of Modi Enterprises and the visionary behind Colorbar Cosmetics, takes center stage with series host Pavan R Chawla, Founder-Editor of MediaBrief.com. Having celebrated Colorbar's 19th successful year, Modi reflects on his entrepreneurial journey, drawing lessons from experiences that shaped him.From his early days as a restaurant steward in Australia, Modi learned the value of earning his own money. As a manager with a major tobacco player, he advocated for inclusivity and equality by uniting managers and factory floor workers in a common dining room. Modi's marketing skills flourished at Philip Morris, and he eventually embraced the challenge of overseeing multiple companies entrusted to him by his father.Emphasizing continuous learning and collaboration, Modi credits his father's influence, stressing the importance of being a lifelong trainee. Sharing personal experiences, he advocates embracing mistakes for growth and advises young entrepreneurs to focus on the future, learn from the best, and maintain self-belief.Modi highlights women empowerment as a core value at Modi Enterprises, with 50% of the corporate team being women. Discussing Colorbar's journey, he narrates early struggles and the brand's rise as the largest consumer of Italian makeup in India. Looking ahead, Modi reveals plans to enter the Russian market and open multiple stores.Prioritizing growth without compromises, Modi believes in giving back to the earth, focusing on people, purpose, and the planet over profit. The podcast captures a profound conversation with Samir K Modi, offering insights and advice to empower professionals and entrepreneurs at all stages. A testament to Modi's success, this episode inspires with thoughts on continuous growth and the importance of giving back to the earth. Listen in for a compelling dialogue with Samir K Modi, the remarkable MD of Modi Enterprises,  a man who has navigated the entrepreneurial landscape with phenomenal success, always remaining driven by the pursuit of success, growth, and an unwavering commitment to, as we said earlier, giving back to the earth. Want to pitch someone to be featured? We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.So, if you want to pitch someone to be considered for our podcasts, here's how you can do it: First, follow us on Facebook, Twitter, Linkedin, Instagram. Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us. Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

This, the 105th episode of our award-winning series MVP – The Master’s Voice Podcast, brings you a deep-dive, inspiring, often chuckle-inducing conversation with the remarkable Jo Jackson, CEO of the globally respected D&AD. As the first female CEO of D&AD, Jo passionately emphasizes the organization's commitment to diversity and equal opportunities. She sheds light on the D&AD Shift program, dedicated to empowering underrepresented emerging talents in the industry.The discussion delves into the evolution of D&AD awards, exploring trends in award-winning campaigns and the influence of AI on the creative industry. Jo addresses the ownership of intellectual property for AI-generated campaigns.The conversation takes a turn towards the creative industry in India, highlighting powerful campaigns addressing societal issues. Jo emphasizes the role of awards in encouraging innovation and learning experiences, advocating for greater exposure of Indian creativity globally.An insightful point emerges as Jo shares a CEO's perspective on remote work versus in-office, providing valuable insights for leaders across sectors. The podcast concludes with a glimpse into D&AD's exciting future plans, including a website revamp and an anticipated in-person festival in London.Jo unveils D&AD's commitment to a more accessible website, offering masterclasses for professionals at all levels, aligning with the organization's mission as a creative educational charity. The CEO introduces initiatives like Win One Teach One, reflecting D&AD's dedication to fostering a barrier-free community of creative excellence.Well, then, the 105th Episode of the award-winning series MVP The Master’s Voice Podcast promises valuable knowledge and insights, and multiple surges of inspiration from a peerlessly  passionate, knowledgeable, accomplished and inspired creativity and design professional, and now the first female CEO of the remarkable D&AD – Jo Jackson, who is here at her fluent, inspiring best. Listen, chuckle, reap, revel. Thanks very much.Want to pitch someone to be featured? We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.So, if you want to pitch someone to be considered for our podcasts, here's how you can do it: First, follow us on Facebook, Twitter, Linkedin, Instagram. Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us. Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

This, the 104th episode of  our award-winning series MVP – The Master’s Voice Podcast, features highly respected and accomplished Industry captain, thought leader and expert Vikram Sakhuja, Equity Partner and Group CEO of Madison Media & OOH, India's largest independent Media Agency. Vikram is in conversation with Pavan R Chawla, series host and Founder-Editor of MediaBrief.com. This, our first episode of the year 2024, is a very special Year-ender in which Vikram offers valuable insights and guidance for all professionals across Media, Marketing, Advertising and more; insights we are confident will empower them as they square up to exploit and face the opportunities and challenges respectively in their quest for profit and growth with purpose.Vikram speaks of 5 important themes in this special year-ender:  (i) AdEx Movement in 2024: Advertising spending in 2024 is influenced by changing consumer behavior. Digital media growth slows, while traditional media like TV, print, and radio is expected to grow by about 10%. Digital media seems saturated, and traditional media still holds a sizable and loyal audience base.(ii) Industry Consolidation in 2023: 2023 saw significant consolidation in broadcasting and advertising sectors, driven by the pursuit of scale, efficiency, and profitability. Consolidation's impact on media distribution and pricing is discussed, with no immediate effect on the bargaining power of media agencies and advertisers due to a highly fragmented market.(iii) Viability of Media Plays (Sports Rights and OTT): Vikram explores challenges and opportunities in sports rights and OTT. Topics include high acquisition costs, monetization potential, innovation challenges, and the role of media agencies in adding value. The conversation praises OTT platforms for diverse, high-quality content, offering a suggestion on facing challenges from YouTube.(iv) Evolving Role of Media Agencies: The changing media landscape emphasizes the crucial role of media agencies in providing expertise and solutions. Challenges in delivering value while controlling costs are discussed, with suggestions on overcoming them through new technologies, processes, and mindsets.(v) Importance of Safeguards in the Digital Space: Vikram stresses the need for a safe and transparent digital ecosystem, protecting the interests of all stakeholders. The role of third-party measurement is highlighted, suggesting tech giants lead by example to address issues like ad fraud, waste, and antitrust, ensuring accountability and trust in digital media.So do tune in, and I hope you find the episode rewarding. Do email us with your feedback. Thanks, and have a lovely 2024!Want to pitch someone to be featured? We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.So, if you want to pitch someone to be considered for our podcasts, here's how you can do it: First, follow us on Facebook, Twitter, Linkedin, Instagram. Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us. Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

Welcome to episode 103 of our award-winning series MVP – The Master’s Voice Podcast, in which I am delighted to bring you a conversation with  cricket, business and sustainability luminary Phil Oliver, CEO of Desert Vipers from the DP International T20 League, where Phil and his excellent franchise are using the passion of Cricket to drive awareness about, and the impact of,  sustainability for the greater good. Join us as we explore the fascinating journey of Desert Vipers, the cricket franchise that not only aims for excellence on the field but also stands as a beacon for sustainability in the sports industry. Phil is on conversation with me, Pavan R Chawla, Founder-Editor of MediaBrief.com, and host of MVP The Master's Voice Podcast.  Phil  boasts over 15 years of experience in the cricketing world which includes having steered Desert Vipers to prominence as runner-up in the inaugural season of the DP International T20 League in the UAE.  What sets the CEO and his franchise apart is not just cricketing prowess but an unwavering commitment to sustainability. As Phil takes center-stage in this episode, he shares valuable insights into the challenges and opportunities faced by new entrants in cricket, all while emphasizing the pivotal importance sustainability has, and the crucial role it plays, in shaping their brand mission, strategy and growth. Phil tells me Desert Vipers now stands committed to reducing its footprint with a clear vision of achieving net-zero status by 2040. He passionately discusses the urgent need for action against climate change and how the franchise is actively participating in the UN Sport for Climate Action Framework.MediaBrief recommends: We urge our listeners to go, get their hands on Desert Vipers’ excellent report entitled Corporate Sustainability Strategy Framework 2023/24, here. Desert Vipers - Driving Purposeful Profit: Beyond the cricket field, Phil sheds light on Desert Vipers' initiatives to engage the younger generation through sustainable practices. The franchise is actively involved in spreading awareness through player engagement, social media campaigns, and interactive sessions with schools and colleges, plus indoor cricket games with corporates. Desert Vipers’ Sustainability in Schools Training Program aims to reach 8,000 kids in Dubai and India, creating a network of individuals and businesses committed to sustainability. Desert Vipers, and Diversity, Marketing, and Data Analytics: As the conversation pivots to the cricketing aspect, Phil explores the diversity of the Want to pitch someone to be featured? We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.So, if you want to pitch someone to be considered for our podcasts, here's how you can do it: First, follow us on Facebook, Twitter, Linkedin, Instagram. Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us. Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

In this, the 102nd  episode of MVP – The Master’s Voice Podcast, Shashi Kumar, Founder and CEO of Akshayakalpa Organic, discusses with host and MediaBrief Founder-Editor Pavan R Chawla , his mission to prepare farmers for economic empowerment and society with healthy food habits through the consumption of organic dairy and other products.  Pavan had visited the excellent Akshayakalpa Organi farm in Tiptur 150 km from Bengaluru to record this episode. Akshayakalpa Organic works closely with and helps over 1200 farmers across three states in India, producing around 90,000 liters of milk daily from 1,200 farmers. The company aims to change the way farming is done in the country by getting youngsters into farming and proving that there is money to be made in farming.Akshayakalpa Organic Dairy Unit focuses on two key aspects: enabling regular cash flow to farmers and creating a sustainable farming ecosystem. They have been teaching farmers how to make quality manure at a scale for the last 13 years, which has enabled them to intervene at the farm side and improve their cash flow.The company operates in three states, producing 90,000 liters of milk daily and employing 1,200+ farmers. They are the Number One organic dairy products house in India in the small sub-sector, with a solid INR300 crore share of the pie. However, challenges remain, such as the need to transition from conventional farms to organic ones and the high carbon footprint of the farming ecosystem.In this episode of the Master's Voice podcast, Shashi Kumar, founder and CEO of Akshaya Kalpa Organic, discusses his marketing strategies and the importance of using digital platforms like WhatsApp for communication with target groups. He emphasizes the importance of maintaining strong relationships with farmers and fostering a positive work environment. The company focuses on attracting consumers to visit farmers and ensuring responsible recycling of milk packets. They also spend money on educating customers through small videos created in-house by an in-house team. The speaker wishes the government would head a committee or advisory group to help India transition to organic milk production. The company is open to learning from other organizations and consumers, and they will continue to share their experiences and knowledge.Shashi Kumar also discusses the marketing gimmick of A1 and A2 milk products in India, arguing that there is no scientific difference in nutritional value between milk produced with A1 protein and milk produced with A2 protein. He also discusses the role of dairy in the Indian ecosystem, particularly in farming. He also discusses the importance of lactose intolerance and the need for doctors to be consulted for advice.Want to pitch someone to be featured? We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.So, if you want to pitch someone to be considered for our podcasts, here's how you can do it: First, follow us on Facebook, Twitter, Linkedin, Instagram. Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us. Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

My distinguished guest on this episode of our award-winning series MVP - The Master's Voice Podcast features Sheena Kapoor, Head Of Marketing, Corporate Communications and CSR at ICICI Lombard, the leading private general insurer in India. Sheena's journey through the finance industry, coupled with her marketing prowess across all kinds of media platforms and her strong focus on CSR, has not only made her a valuable asset to ICICI Lombard but also source of inspiration for professionals, both within and outside ICICI Lombard. The role Sheena and her team have been playing along with the other committed professionals at ICICI Lombard has been instrumental in steering the company towards success and social impact and the respect these bring.Sheena joined ICICI Lombard in January 2022, from Edelweiss Financial Services, Edelweiss Wealth Management, and after 11 years at the Times of India Group. Sheena, who has always pursued continuous learning and sought fresh challenges, ventured into heading innovations for the Times of India, where she acquitted herself with distinction across an 11-year period. Her thirst for deeper insights into the business and a desire to work with a market leader in the BFSI space led her to ICICI Lombard. Apart from the fact that it is a great, purpose-driven brand, what helped Sheena come to ICICI was the allure of the additional CSR mandate, which is something close to her heart. Sheena emphasizes the importance of proactivity, self-initiation of ideas, and a relentless pursuit of opportunities—principles that have propelled her career forward.Sheena speaks at length about the important CSR initiatives and campaigns that ICICI Lombard has rolled out, and her eyes light up when she speaks of some memorable initiatives like the employee volunteering program Caring Hands, and ICICI Lombard's involvement with the ICSF Foundation. Notable programs such as Ride to Safety and Niranjali showcase the company's commitment to making a positive impact on society.  Sheena also sheds important light on what helps create and drive the kind of great agency-client relationship that can help deliver such memorable campaigns. Sheena Kapoor's journey should also inspire aspiring professionals and exerpienced veterans alike.  So tune in to this episode of MVP The Master’s Voice Podcast , to Sheena Kapoor, Head Of Marketing, Corporate Communications and Csr at ICICI Lombard. This is an insightful conversation with a young leader who embodies the spirit of transformative leadership, great business-building marketing,  and responsible social responsibility to help her company drive both – profit and purpose. Want to pitch someone to be featured? We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.So, if you want to pitch someone to be considered for our podcasts, here's how you can do it: First, follow us on Facebook, Twitter, Linkedin, Instagram. Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us. Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

Delighted that in this, our landmark 100th episode of our award-winning series MVP - The Master's Voice Podcast, our distinguished guest is *Leigh Dey* , SVP and Global Chief Marketing Officer of global tech giant Red Hat, which is also the world's largest open-source software company. In this very special episode, Leigh discusses open development, impact, diversity, authenticity in marketing, and much more. She speaks with the show host Pavan R Chawla, Founder-Editor of MEDIABRIEF.COM. Open source software solutions enable collaboration, innovation, and value creation for the customers, partners, and communities of Red Hat, the pioneer in the space,  and  Leigh speaks of her experience of leading the global marketing team and driving brand awareness and demand generation for the company.Leigh shares insights on how Red Hat leverages open development, which is a way of working that involves collaboration, feedback, and iteration among diverse stakeholders. She explains how open development enables Red Hat to deliver solutions that are more secure, reliable, and scalable, about  fostering creativity and problem-solving. Besides delivering value to customers, Red Hat also strives to make a positive difference in the world through its diversity and CSR initiatives. Leigh emphasizes the importance of diversity and inclusion in Red Hat's culture and values, and how the company promotes a sense of belonging and respect for everyone. She also highlights some of the programs and activities that Red Hat supports to foster diversity and inclusion, and to empower women pursuing a career in tech.We discuss Leigh's impact on the Red Hat Summit, and marketing success,  and she gives us a peep into her  daily routine and the delicate balance between work and wellness. We explore Leadership skills and the empowerment of team members, before delving into the introduction of Red Hat and its role in powering infrastructure for leading industries. Leigh highlights Red Hat's purpose-driven approach and corporate social responsibility initiatives, along with the marketing philosophy, emphasizing authenticity and customer value.Want to pitch someone to be featured? We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.So, if you want to pitch someone to be considered for our podcasts, here's how you can do it: First, follow us on Facebook, Twitter, Linkedin, Instagram. Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us. Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

This, the 99th episode of the award-winning series MVP - The Master's Voice Podcast, features Josy Paul, the acclaimed advertising and marketing leader, Chairman, and Chief Creative Officer at BBDO India. Josy's remarkable insights and unique perspective shine through his heart-to-heart conversation with show host Pavan R Chawla, Founder-Editor of MediaBrief.com. Josy embodies rare humility, values learning from failure, and champions free creative spirits.Josy's belief in the significance of context, emphasizing that "context is your pulse on the world," is truly enlightening. He likens a great agency-client relationship to love, where giving is paramount. Josy shares how his years of trail, experience, failure and success have stood him in great stead as he keep moving forward in true seeker fashion. Little wonder, then, that he is a global advertising and creative icon.Josy's preference for a circular approach over a pyramidal one, and his focus on the authority of the idea, not the other way around, reveal his innovative mindset. He candidly recalls a favorite car-back-seat creation and rediscovers a lost mission statement from his youth; a statement that reflects his enduring positivity.Josy passionately speaks about empathy and imagination, addressing the yearning of young creatives for self-expression over approval. He acknowledges his own journey marked by failures, rejections, and embarrassment, which ultimately led to his resounding success.Josy underscores the importance of generosity and its reciprocal rewards. His leadership at BBDO India revolves around making soul-stirring connections for client brands in a simple and self-effacing manner.Josy's succinct response to 'Why BBDO India for brands?' encapsulates the mission and promise of the creative powerhouse he leads.In a world where few listen, Josy values sensitivity and empowers his teams to think freely, avoiding clichés while nourishing their core energy center. His words are a source of wisdom and actionable insights for professionals, experts, promoters, and students alike. Josy Paul, Chairman and Chief Creative Officer at BBDO India, is the inspiring guest on the 99th episode of MVP – The Master’s Voice Podcast. Thank you for your time.Want to pitch someone to be featured? We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.So, if you want to pitch someone to be considered for our podcasts, here's how you can do it: First, follow us on Facebook, Twitter, Linkedin, Instagram. Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us. Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

In our 98th episode of the award-winning MVP - The Master’s Voice Podcast, Anuj Singhal - Managing Editor of CNBC-AWAAZ is in conversation with MediaBrief Founder-Editor Pavan R Chawla. Anuj is a highly regarded stock market anchor known for his wealth of experience and expertise in the world of stock markets and investments.Anuj's journey at CNBC-TV18 and Network 18 began in 2003 when he joined as a research analyst. Over the past 21 years, he has achieved significant milestones, culminating in his role as the Managing Editor of CNBC-Awaaz in September 2022. He played a pivotal role in establishing CNBC Awaaz's leadership position in both linear television and digital media.Under Anuj's leadership, CNBC Awaaz has become a trusted and brand-safe platform for responsible businesses. He is also a prominent figure in the finance sector on social media, with over 250,000 followers. Anuj's accurate market predictions have earned him the nickname 'Nifty Magician.'In this episode, Anuj shares his recommendations for 10 stocks suitable for medium to long-term investments, emphasizing the importance of seeking advice from SEBI-registered investment advisors. He also addresses the issue of 'finfluencer' misinformation, discussing how individuals can protect themselves from false financial information disseminated by influencers who may inadvertently share misinformation due to ignorance or, in some cases, disinformation driven by vested interests.Anuj sheds light on how CNBC Awaaz upholds its editorial credibility through rigorous fact-checking processes to ensure a brand-safe environment for advertisers focused on brand safety. He provides an overview of CNBC Awaaz's journey, highlighting its growth in viewership, ratings, and strong credibility.Anuj delves into the channel's content policy, emphasizing the values and strategies that drive their approach to informing, educating, inspiring, and engaging viewers in the business world. He also discusses significant content initiatives and their impact, including positive policy changes they've triggered.Shifting focus to the media industry, Anuj shares his insights on its growth across various platforms and identifies opportunities for the nation and economy. He underscores the continuous learning and development efforts in place for CNBC Awaaz's employees and teams.Anuj's beliefs are deeply influenced by the wisdom of the late Rakesh Jhunjhunwala, a renowned investor. To discover the impactful words Jhunjhunwala shared with Anuj, tune in to this episode to benefit from Anuj's insightful views and guidance. We hope you enjoy the conversation and find it usefuland insightful. Want to pitch someone to be featured? We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.So, if you want to pitch someone to be considered for our podcasts, here's how you can do it: First, follow us on Facebook, Twitter, Linkedin, Instagram. Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us. Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

Krishnarao Buddha - Senior Category Head at Parle Products Pvt Ltd, needs no introduction as a fine marketing leader who empowers Marketing and, indeed, the entire professional ecosystem, with autonomy, empathy, and partnership with a sense of purpose. We are delighted that he is our distinguished guest on this, the 97th episode of MVP – The Master's Voice Podcast.Krishna, as he is fondly called, has more than 30 years of rich experience across different FMCG brands, as varied as Maxwell Apparels, Uncle Chips, and a brief stint with the Dabur-Nestle company, Excelsia Foods (all in his pre-Parle days). Thereafter, he has spent his last 22 years with the respected legacy group, Parle.We dive into Krishna's extensive experience in FMCG industry and his role in driving category growth, marketing strategies, and new product launches at Parle. We discuss his early years, including his education and marketing experience with Maxwell Apparels and Uncle Chips. He also shares his learnings from each company he has worked with so far.Krishna shares his insights and experiences from his time at Uncle Chips, where he learned the art of negotiation and executing sales promotions. He shares why it is important to value the role of strategic business-growth consultants, including strategic business-growth and comms partner-vendors, and shares how, thanks to the culture and thinking at Parle, his pre-Parle days' learning of 'nichord lo' (squeeze as much as you can out of your vendor or supplier) has shifted towards an empathy-driven, active willingness to negotiate on costs with vendors in a way that would help build mutually beneficial relationships. Because a happy vendor is a solidly committed partner, and that kind of support is crucial to success.Krishna shares the lessons he learned from each company, including, among other things,  how the approach of prioritizing the top line while still considering the bottom line creates a win-win situation for the company and its trade partners.Krishna explains Parle's strategy of utilizing a mix of traditional and digital media to reach their target audience. He discusses their partnership with sports events like the IPL and the ICC Cricket World Cup, which is currently ongoing. He also discusses the Television vs. Digital space and the potential of Connected TV (CTV) in India and the opportunities it presents for marketers. We also delve into the values that drive Parle's marketing strategies. Krishna also speaks of the importance of empathy, a shared vision, and the significance of the correct 'attitude' in potential candidates.Want to pitch someone to be featured? We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.So, if you want to pitch someone to be considered for our podcasts, here's how you can do it: First, follow us on Facebook, Twitter, Linkedin, Instagram. Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us. Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

This, the 96th episode of our award-winning and popular podcast series MVP – The Master’s Voice, is an audio and video podcast, and features another distinguished master of his very significant and strategic crafts of marketing, sales, brand building and business leadership - Shyam Motwani, Business Head of Godrej Locks and Architectural Fittings & Systems.  In conversation with Pavan R Chawla.The Godrej Locks brand has been growing and building the category of locks and locking systems and architectural fittings and solutions for more than a century now. Godrej Locks has been  safeguarding millions of homes and offices, and the premises of prestigious institutions like the Reserve Bank of India, the Taj Mahal and other important organizations, with industry-leading products and services that began with the timeless Navtal lock, and have consistently evolved to high-end holistic safety solutions. Shyam shares his professional background and highlights Godrej Locks' commitment to innovation and safety by remaining consistently and completely invested in the adoption of innovation and digitization. Shyam discusses the introduction of the iconic Navtal padlock and the company's continued focus on padlocks with evolving technologies. We also explore their expansion into architectural fittings and their vision of investing in digital technology for integrated solutions.  We discuss the design-led innovation behind Godrej  Locks and premium handles. Shyam highlights their success in smaller markets to provide security to people, and emphasizes the importance of continuous innovation and empowerment of the teams at Godrej Locks, and more. Shyam speaks of Godrej Locks’ marketing strategies, of  targeting architects, interior designers, contractors, and carpenters, and shares information on the Godrej Value Co-Creators Club and the Godrej Vishesh Labh Club.  We discuss Godrej Locks’ initiatives to promote home safety and awareness, including campaigns and the launch of digital locks, and address the issue of crimes against elderly people,  and the comprehensive safety  solutions offered by Godrej Locks, and also, the free home safety check-up campaign to assess the adequacy of locks and suggest any upgrades that might be required. So, an insightful conversation, as an audio and a video podcast, with Shyam Motwani, Business Head of Godrej Locks and Architectural Fittings & Systems.  Leadership lessons from one of India’s most experiences and accomplished leaders of the foremost company in the locks and ‘allied systems’ space in India – Godrej Locks from the most respected, legacy Godrej Group. Want to pitch someone to be featured? We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.So, if you want to pitch someone to be considered for our podcasts, here's how you can do it: First, follow us on Facebook, Twitter, Linkedin, Instagram. Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us. Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

Delighted to share that the 95th episode of our award-winning MVP - The Master's Voice Podcast features visionary tech thought-  and industry leader Rajiv Shah, President and CEO of Digital Business Services at Happiest Minds Technologies. In conversation with series host Pavan R Chawla. Rajiv, who has shepherded and and grown several businesses, delves into multiple things including the realms of technology, innovation, and cultivating a positive work culture. This episode presents a dual-format episode that will be available in audio format on leading podcast platforms like Spotify, Google Podcasts, and Apple Podcasts, and on YouTube in the video format. I had to bridge time zones between Mumbai and Boston for this conversation.Discover Rajiv’s impressive three-decade-long career journey across diverse industries, from Electronic Data Systems to Wipro Technologies, IBS Software Services, and MU Sigma. His role as the CEO of IBS Software Services stands out as a testament to his transformative leadership.Rajiv unravels the journey of Happiest Minds Technologies, the IT organization that prioritizes happiness and mindfulness at its core. Their focus on fostering a culture of happiness has resulted in satisfied employees, delighted customers, and fulfilled shareholders.Specializing in digital services, Happiest Minds Technologies empowers global enterprises in their digital transformation. Rajiv emphasizes the importance of driving outcomes for clients, enabling revenue growth, profitability, and market expansion.Rajiv underscores the pivotal role of change management and organizational culture in adapting to new technologies and processes, as well as the need for mutual learning, transparency, and the significance of taking ‘baby steps’ to drive transformation effectively.Rajiv's leadership style revolves around creating the right environment for the success of his teams, which number 5000-plus across the world. He champions asking the right questions over being prescriptive, and also nurturing an environment built on trust and collaboration.So here’s Rajiv Shah, offering  an engaging account of the journey of Happiest Minds Technologies, emphasizing happiness, mindfulness, and the crucial role that leadership must always play in achieving success. Here’s profound inspiration for professionals and thought leaders across industries – Rajiv Shah, President and CEO of Digital Business Services at Happiest Minds Technologies,  championing adaptability, innovation, and a culture of happiness.Want to pitch someone to be featured? We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.So, if you want to pitch someone to be considered for our podcasts, here's how you can do it: First, follow us on Facebook, Twitter, Linkedin, Instagram. Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us. Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

Our award-winning series, MVP – The Master’s Voice Podcast, features respected industry experts especially invited to share their knowledge, insights and learnings from their experience and achievements, and I am delighted that our 94th episode features Ramesh Narayan, the singularly exceptional and respected Advertising and Marketing leader and enabler, and the most awarded professional across the A&M space in India, Ramesh Narayan. The warm and self-effacing thought leader discusses his early career as a journalist, starting an agency, building great, long-lasting and rewarding professional relationships that turn into mutually respectful friendships and also shares other personal gems. Ramesh also speaks discusses the importance of, and his love for, sustainability, equality and inclusiveness, the great impact of advertising and its ability to not just hep position the best brands as what they demonstrably are, today, but also to help empower society by weeding out terrible diseases like polio and evil social practices. Ramesh also shares his views about the latest feature in his feathers-studded cap – the Honorary Lifetime Membership AAFA very recently conferred upon the doyen for his wonderful service.He lauds the several A&M industry initiatives for measurement, like BARC, and also speaks of the need and room for improvement in measurement for other areas like FM Radio, and for the yet-unmeasured OTT space in India. And much more. This is Ramesh Narayan, the diminutive yet towering thought leader in straight-speak avatar, which is the only one I’ve ever seen him in. And this time round, there’s a bucket load of insights and inspiration for the younger professionals. Doubtless, his peers and everyone else across the spectrum will benefit too.So go ahead. Listen. Reap. Revel. I hope you enjoy my conversation with Ramesh Narayan on this, the 94th episode of MVP – The Master’s Voice Podcast from MediaBrief.com. Thank you for your time Want to pitch someone to be featured? We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.So, if you want to pitch someone to be considered for our podcasts, here's how you can do it: First, follow us on Facebook, Twitter, Linkedin, Instagram. Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us. Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

My distinguished guest on this, the 93rd episode of our award-winning podcast series, MVP - The Master's Voice Podcast, is Arwa Husain, Director  at AdFactors PR, the agency that isn't just India’s biggest and most awarded and respected strategic comms consultancy by far,  but has, amongst its several other industry- and sector-leading practices across diverse sectors, a remarkable BFSI practice. One that is India’s and Asia’s biggest in the space. A practice that Arwa has helped grow to its current size, stature and industry respect.Arwa, who has been a part of the leadership team that has grown Adfactors PR over the years, speaks about several important things, including company growth, diversification, the response to COVID-19, the ever-ongoing focus at Adfactors PR on global and India trends and learning, her mentors and inspiration, and her brief assessment of the DNA of Adfactors PR which has always kept it growing over the years. The disarmingly easy-spoken but ever incisive and strategic Arwa favours us with some inspiring insights from her personal life too. She expresses her gratitude to several mentors over her work journey across multiple work spaces. She raises a grateful toast to India’s top PR leaders Madan Bahal and Rajesh Chaturvedi, and to Adfactors PR CEO Nijay Nair and to that peerless BFSI and Strategic Communications druid Dr Pradeep Raje. As, also, to two other professional luminaries, Anjali Patil (‘amazing lady, who was my boss in my previous job, and is now my client’, as she tells me), and Ajay Kakar, who also became her client and is someone who has inspired her, and who, we know, does some amazing work for the entire Advertising and Marketing fraternity. Of course, it’s an endless list, Arwa says graciously.So here’s Arwa, sharing insights from the phenomenal consistent growth and resonance of Adfactors PR -- in the growth of which she has been a strong and trusted ally and partner with the rest of the leadership team. Listen in, and I hope and am sure every business owner, promoter, marketer, brand builder and custodian, along with the younger professionals across functions, vertical and companies, will benefit from this conversation with Arwa Husain, Director - Adfactors PR, on MVP The Master's Voice Podcast series. Thank you for your time.Want to pitch someone to be featured? We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.So, if you want to pitch someone to be considered for our podcasts, here's how you can do it: First, follow us on Facebook, Twitter, Linkedin, Instagram. Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us. Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

My distinguished guest on this, the 92nd episode of our award-winning MVP, the Master's Voice podcast, is Mehernosh Pithawalla, Senior Vice President and Head of Brand and Strategic Insights at Godrej & Boyce. In this episode, which is available as a video on YouTube and also as an audio podcast across the top podcast directories in India and across the world, Mehernosh shares his journey from starting as a salesperson in Godrej locks to his current position and highlights the challenges and growth he has experienced along the way.Mehernosh discusses his role at Godrej, overseeing brand and marketing, consumer insights, and corporate communications and PR. Despite the complexity of his role, Mehernosh encourages independent thinking and originality within his team. He emphasizes the importance of trust, loyalty, and freedom, allowing room for mistakes.We discuss the culture at Godrej, which values openness, inclusivity, mutual respect, and equality. Leadership plays a crucial role in creating this culture and developing future leaders. Godrej's purpose is to pioneer progress for generations, focusing on sustainability, business performance, and innovation. The core Godrej values are integrity, trust, respect, and consumer-centricity, environment-stewardship, and entrepreneurship.Mehernosh speaks at length about the marketing strategies employed by Godrej, and the importance of digital marketing including digital platforms, using AR, VR, programmatic advertising, and virtual tours to enhance the customer experience. He highlight the need for a balanced approach, incorporating physical interactions with customers. Also, addressing challenges such as ad fraud and brand-unsafe environments in programmatic advertising.Mehernosh shares that they conduct test marketing and analyse audience profiles to determine the best audience for programmatic advertising. They work with both in-house digital experts and an agency for programmatic advertising. They emphasize the importance of micro-segmentation, ethnographic studies, and understanding the consumer journey.Sustainability is a core value for Godrej, and they have initiatives focused on protecting people, the planet, and creating shareholder-value.They drive initiatives for greener operations, developing green products, and imparting digital skills to youth.COVID has led to changes in consumer habits, with increased adoption of digital. Customization and personalization are essential aspects of their strategy.So, my conversation with the charming, gracious and generous Mehernosh, who is equally richly experienced and incredibly wise in his professional approach to all that he does, including leading a sWant to pitch someone to be featured? We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.So, if you want to pitch someone to be considered for our podcasts, here's how you can do it: First, follow us on Facebook, Twitter, Linkedin, Instagram. Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us. Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.