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My guest for this episode is Adam Benaroya, Director, Global Media Capabilities & Operations at Johnson & Johnson Consumer Health.-----Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.
My guest for this episode is Hermann Hassenstein, Senior Head of Marketing Operations at Puma.-----Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.
My guest for this episode is Tom Kuhn, Vice President of Marketing at PGA Tour.Tom Kuhn: https://www.linkedin.com/in/tomwkuhn/-----Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.
My guest for this episode is Marla Skiko, Global Head of Media at Ford."The auto industry is in such an era of transformation right now, as people become more connected to their cars and other people. It is more about a software story than a hardware story"This is a really fun episode. Marla has a fantastic perspective of the media industry, having worked in senior roles both within leading agencies and now with a leading global advertiser. Marla is one of the most articulate media leaders I ...
My guest for this episode is John Coyne, VP Brand Creative and Media at Intel. John Coyne: https://www.linkedin.com/in/coynejohn/-----Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.
"Let your experts be the experts" is great leadership advice for managing agencies.On the business "Our sales channels and categories changed dramatically due to COVID, we had to find different ways to sell in product and changed our model to support the new demand. Weeks and months of shifts that probably would have taken a few years....much more digital...we cannot go back to normal"My guest for this episode is Marissa Lutz Tario, Director of Marketing IQ at VF Corporation which is th...
"Every single agency CEO talks about the same challenge; talent. Talent empowerment is the biggest challenge across all industries right now. "My guest on this #MediaSnack Meets is Marla Kaplowitz, the CEO of the 4As. I've known Marla for many years since her previous leadership of agencies, Marla now heads up the leading agency trade organization in the US, the American Association of Advertising Agencies with over 600 agency members.
A candid conversation with WFA's Robert Rakowitz. Rob leads the Global Alliance for Responsible Media (GARM) - a never-been-done-before industry alliance that brings together global marketers, media agencies, media owner platforms and industry associations to start working together to address consumer safety and societal health in ad-supported digital media. In this role, Rob is one part community builder-leader and one part catalyst-matchmaker. Rob helps identify existing best practices and ...
Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. Because the best are short of time, our guests answer only 6 questions in 20 minutesWe get to learn what is behind their success, what it takes to make change in the industry, and what the rest of us can learn from that experience.We ask:1. What do you do, and what you are most proud of?2. What is the best thing about...
My guest for this episode is Belinda Smith, Global Head of Marketing Intelligence at EA (Electronic Arts) one of the world’s largest video game and entertainment companies. For the last couple of years, before she moved into her new Marketing Intelligence role, Belinda was the Global Media Director of EA and to those in the know, she has been one of the real pioneers of what has become called “the in-housing of media”. And you will learn in this episode why she detests that phrase, as do...
From MadMen to Walled Gardens, what has been the role of an advertising lawyer and what best guidance do they give CMOs to navigate today's complex media landscape?What will happen in the FBI investigations into US media practices? How can we repair trust in the advertising ecosystem?Who better to ask than the world's best ad lawyer, Mr. Doug Wood from Reed Smith in New York. A lawyer for four decades, Doug has also been General Counsel to the Association of National Advertisers (ANA) for the...
How can you make your company the best at media?What is the roadmap and actions you need to take to transform the complex media operations of a major company?How do you inspire success and drive change within a giant global marketing organization like Mars Incorporated?These are just some of the amazing insights shared in this #MediaSnack Meets with Rob Rakowitz the Global Media Director of Mars, one of the world's largest advertisers. We get tips from Rob on:The role of the global media...
"I think we massively overcomplicate things and I don't actually think we need that much data" Tom Goodwin, author of 'Digital Darwinism', on this latest episode of #MediaSnack MeetsIs relevance more important than personalization?Are agencies managing decline? And what exactly is the 'Interim of Things'?Some of the areas we explore in this fascinating interview with one of the industry's most relentless and provocative thinkers. Tom gives his tips for marketers hoping to manage change for th...
If I was CEO of Facebook, "I'd lose billions of dollars for my shareholders" says Bob Hoffman, The Ad ContrarianBut for a good reason. "I have an immodest goal to save freedom and democracy" he says. You may know Bob as his alter ego The Ad Contrarian, which is a regularly updated blog which Bob founded over a decade ago. It is devoted to presenting the counter argument to the marketing industry’s obsessive narrative with technology, automation and the new shiny things. The increasi...
What does it take to put on a global media conference? How do you keep on top of global trends and decide what to prioritize and put on the agenda each year? Jeremy King, CEO of The Festival of Media shares the months of planning that go into each of their Festival events. If there's one person that sees the macro changes in the industry so closely each year it is Jeremy. Learn why Jeremy has been such a passionate advocate for inclusion and diversity in the industry and the role th...
Everything you wanted to know about ad fraud but didn't know who to ask or even what to ask...Don't suffer from FOFO (fear of finding out).This extended #MediaSnack Meets with Dr. Augustine Fou lays out the key parts of the ad fraud challenge and gives marketers the priority actions you can take right now to better protect your media investments from fraud. Dr. Augustine Fou is a leading ad fraud researcher and one of the most widely published and quoted authorities in the space. We...
The most important thing for successful marketers to grow is by being BRAVE, says Gemma Greaves in this wide-ranging interview in New York. She has expanded The Marketing Society around the world and recruited some of the world's best CMO's as leadership. We find out what motivates her, where does she find her inspiration and mentors?Episode links:The Marketing Society websitehttps://www.marketingsociety.com/The Marketing Society twitterhttps://twitter.com/themarketingsocGemma Greaves twitter...
What exactly is Ad Fraud, how big a problem is it, how does it happen and what can advertisers do about it? Just some of the questions answered by the 'Ad Fraud Crusader' Shailin Dhar, the founder of Method Media Intelligence. Learn how Shailin accidentally got into the ad fraud business, creating sites and selling counterfeit traffic to advertisers. He then realized his calling was to switch the good side and created a company to advise advertisers on how to minimize their risks to...
How can you be an effective media director in a complex and fast-moving media industry? This is just one of the insights shared in this #MediaSnack Meets with Gerry D'Angelo the Global Media Director of P&G, the world's largest advertiser. We cover a lot of ground quickly in this special episode and Gerry shares a ton of his wisdom and insight learned through 20 years rising to the very top of the industry. What does a Global Media Director do?How ad fraud is still a major ...
This episode is all about marketing innovation. Marketers say they want to "innovate" but what does that actually mean? Typically this can mean a brand partnering with an innovative startup in their category, learning an exploring together. But how can the world's leading brands find the right startup businesses to partner with before they miss out get disrupted by them?...and why didn't Ford buy Uber?Meet "Mr. Marketing Innovation" Fred Shonenberg, the founder of VentureFuel, an in...
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