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Confident Live Marketing Show

Author: Ian Anderson Gray

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The Confident Live Marketing Podcast is aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video.

We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content:
Live Video Fear
Live Video Gear
Live Video Content & Marketing Sphere

The show is focussed towards an audience are established entrepreneurs who have an online-based business - both men and women at all ages. However, the particular focus will be generation X-ers and older. But millennials and younger are obviously very welcome!

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy
240 Episodes
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Brief Hiatus

Brief Hiatus

2024-04-1706:31

Welcome to a special bonus episode of the Confident Live Marketing Podcast! In this episode, I take a moment to share a personal update and give you a sneak peek behind the curtain of what’s coming up for the podcast.Episode Summary:[00:00] Welcome to the Bonus Episode![00:15] Exciting upcoming season tease – What to expect in terms of topics and guests focusing on confidence and communication.[00:55] A personal update and behind-the-scenes look at the podcast’s new format.[01:12] Upcoming events and my excitement about attending Adobe Max in London as an Adobe Express ambassador. Find out more about Adobe Max here.[01:31] Discussing the importance of taking breaks to prevent burnout and keep our creative juices flowing.[02:35] Announcement of a short hiatus due to a busy schedule – what this means for the podcast.[03:11] Tease of future content focused on new, efficient recording techniques to help you streamline your content creation.[03:36] My upcoming speaking engagements, including TubeFest. Learn more about TubeFest.[04:18] Introduction of my other project, the Smart ADHD Podcast, aimed at supporting smart creators, entrepreneurs, and business owners with ADHD. Check out the Smart ADHD Podcast.[05:08] Closing thoughts and an invitation for feedback and suggestions for future episodes.[05:36] Podcast outro and a heartfelt thanks to all our listeners.Resources:Adobe Max LondonTubeFestSmart ADHD PodcastWe’re on a brief hiatus, but fear not! I am gearing up to bring you more engaging and insightful episodes soon. Until then, I encourage you to reach out via social media or email with your feedback, questions, or suggestions for future topics. Your input is invaluable as it helps shape the show to better serve you, our audience.Thank you for tuning in, and I look forward to reconnecting soon with more fantastic content. Stay creative and stay confident!Show Notesiag.me/217Please Subscribe! Don’t miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It’s hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He’s founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As...
Ever felt overwhelmed by the plethora of live video gear options? In this episode, we're thrilled to explore the ins and outs of studio setups with Nanna Sondrup, the Danish LinkedIn content queen known for her 'Give First' strategy in content creation. Whether you're just starting out or looking to refine your live video setup, Nanna's insights and personal gear choices offer a wealth of inspiration.This episode is here to clear the fog! We're taking a behind-the-scenes look at Nanna Sondrup's studio setup. Known for her practical and impactful approach to content, Nanna shows us that a successful setup isn't about the most expensive gear, but about what works for you and your brand.Episode Summary ●      [00:59] Meet Nanna Sondrup, the Danish LinkedIn Content Queen. ●      [01:14] Discover the effectiveness of the 'Give First' Strategy in engaging your audience. ●      [05:23] How Nanna overcame camera shyness to confidently embrace video content. ●      [07:42] An in-depth look at the gear making Nanna's content creation seamless and authentic. ●      [22:16] The significance of creating a studio space that inspires productivity and reflects your personality. ●      [29:36] Quickfire round: Nanna's preferences on tech and personal insights. ●      [31:21] Closing thoughts: How to connect with Nanna and leverage her studio strategies for your own success.Nanna Sondrup's Studio Gear List: ●      Microphone: Nanna uses the Saramonic Blink 500, a compact, wireless lapel mic that allows for freedom of movement without compromising sound quality. ●      Main Camera (including Lens): The Logitech C922 HD Pro Stream Webcam Computer: The powerhouse behind Nanna's content creation is the ROG Strix L10CS_GL10CS, a gaming PC that seamlessly handles both her gaming passion and the demands of live streaming. ●      Lights: Halo14 on an MKCOMPACTACN-BK tripod ●      Desk: An height-adjustable table About Nanna SondrupDanish LinkedIn content queen known for her 'Give First' strategy in content creation. ●      Website: www.sondrup-connect.dk ●      LinkedIn: Nanna Sondrup on LinkedInShow Notesiag.me/216Please Subscribe! Don’t miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It’s hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by...
Today's episode is a bit different as I, take you on a personal tour behind the scenes of my studio setup. If you've ever been curious about what goes into creating a professional live video setup, or if you're starting your journey and looking for practical advice, this episode is for you.Episode Summary[00:00] Hello and welcome to the show![00:30] Let's dive behind the scenes of studio setups.[01:30] My journey into live marketing.[02:01] How my studio gear evolved from simple to professional.[04:25] Why audio quality is crucial in podcasting.[10:10] The significance of camera and lighting in live marketing.[13:21] A look at the heart of the studio: computers and software.[14:24] How personalizing your workspace goes beyond the tech.[20:36] Answering rapid-fire questions about my preferences and tips.[22:08] Wrapping up and what's next.In This Episode, You'll Discover:My Evolution: Starting with just a laptop and a USB microphone, I've gradually upgraded to a studio setup that includes dynamic microphones, audio interfaces, and sophisticated cameras.Current Gear: I'll share insights into my current setup, which features the RODECaster Pro 2, Sony ZV E10 camera, and Elgato Key Lights.The Importance of Quality: Learn why investing in good audio and lighting can significantly impact your live video marketing.Overcoming Challenges: I discuss the challenges I faced and how I overcame them, offering recommendations for beginners.My Top Tips: From choosing the right microphone to the importance of lighting, I'll share my personal preferences and tips for live video production.Gear:RODECaster Pro 2: My go-to for audio mixing.Sony ZV E10 Camera: Ensures high-quality video.Elgato Key Lights: For the perfect lighting setup.Show Notesiag.me/215Please Subscribe! Don’t miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It’s hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He’s founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Are you curious about the magic behind professional studio setups? Do you wonder how top content creators design their space to produce captivating live videos? In this episode, we're peeling back the curtain and stepping into the world of studio setups with the incredible Tanya Smith, a premier video coach and the host of Stream Like a Boss TV.Episode Summary[00:00] Introduction to the Confident Live Marketing Podcast.[00:30] Ian introduces the theme of studio setups and the episode's guest, Tanya Smith.[01:33] Tanya shares her journey from being a super introvert to embracing live video and creating a unique studio setup.[05:16] Dive into Tanya's studio gear, focusing on her choice of microphone and why the Shure MV7 is her go-to.[07:36] Tanya's experience with the RODECaster Pro 2 and its role in her studio setup.[09:46] Discussion about cameras, including Tanya's transition from a Logitech webcam to the Sony A6400.[13:12] Lighting setup and how Tanya uses lighting to enhance her videos and add personality to her studio.[17:41] The importance of a comfortable and functional computer setup, featuring Tanya's iMac and display preferences.[20:13] Tanya's top software tools for video and podcast creation, highlighting Wondershare Filmora and Time Bolt.[22:19] Personalizing the workspace for creativity and confidence, featuring Wonder Woman totems and a candle with a special scent.[25:35] Tanya's advice for beginners on investing in a good microphone first.Guest's Studio GearMicrophone: Shure MV7Audio Interface: RODECaster Pro 2Camera: Sony A6400Lighting: SmallRig Globe Lantern, Elgato Key LightComputer: iMacResources MentionedWondershare Filmora: A user-friendly video editing software.Time Bolt: A tool for creating quick edits and cuts in videos.Ecamm Creator Camp: A gathering for content creators to learn and network.RODECaster Pro 2: An advanced audio mixer for podcasters and streamers.Connect with Tanya SmithVisit Tanya's website for more insights on video marketing and live streaming.Check out contentcreatorscafe.com for Tanya's programs and to join the Stream Bosses Academy.Show Notesiag.me/214Please Subscribe! Don’t miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It’s hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He’s founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing
Have you ever wondered what goes into creating the perfect studio setup for content creation? Are you curious about the gear and gadgets that power the platforms of your favourite creators? This episode of the Confident Live Marketing Podcast dives deep intothe world of studio setups, featuring insights from the remarkable Bob Gentle.Episode Summary:●       [00:00] Ian introduces the series' focus on studio setups and welcomes Bob Gentle, who highlights his expertise in helping professionals build their personal brands.●       [01:29] Bob shares his journey from running a local web design business to specializing in strategic coaching for experts, emphasizing the importance of execution.●       [03:58] Discussion on the pivotal role of the right microphone in content creation, with Bob recommending the Shure MV7 for its versatility and quality.●       [07:07] Bob recounts his challenges with cameras and why the Canon M50, paired with a Sigma 16mm lens and an ND filter, works for him despite its limitations.●       [11:54] Insight into Bob's lighting setup, including the strategic use of LED lights and filters to enhance video quality.●       [14:09] Bob discusses the essential role of good audio, lighting, and image in content creation and praises Ecamm for solving his audio-video sync issues.●       [17:15] How personalizing the studio space with preferred aesthetics can boost creativity and productivity.●       [19:12] Bob reflects on overcoming the initial challenges of content creation, emphasizing the learning curve and the value of just starting with what you have.●       [24:27] Ian and Bob discuss the importance of not letting perfectionism hinder content creation, encouraging listeners to begin with available resources.Guest's Studio Gear:●       Microphone: Shure MV7●       Camera: Canon M50 Mark I with Sigma 16mm lens and ND filter●       Lighting: LED strips, feature bulbs with dimmer switch, ring light●       Computer: Mac Mini (M1) with a dual monitor setup●       Software: Ecamm Live for audio-video synchronizationLinks and Resources:●       Shure MV7 Microphone●       Canon M50 Camera●       Sigma 16mm Lens●       Ecamm Live Software●      Amplify Me Agency●       Personal Brand Business Roadmap About Bob Gentle:Bob Gentle is a seasoned coach, consultant, speaker, and podcaster dedicated to assisting authors, consultants, coaches, and experts in building, marketing, and monetizing their expertise, products, and personal brands. With a rich background in digital marketing and strategic coaching, Bob brings a wealth of knowledge and insight to the table, helping professionals navigate the complexities of personal branding in the digital age. Show Notesiag.me/213Please Subscribe! Don’t miss an episode! You can subscribe on a...
Would you like to have an easy-to-use yet professional studio setup but don't have much room?What about if your studio is also used for other things such as a craft room, kids' playroom, or a spare room?In this episode, we go behind the scenes with Katie Fawkes, the Director of Marketing at Ecamm, as she showcases her home studio.In this new season of the Confident Live Marketing Podcast, we go behind the scenes of content creators, entrepreneurs, and business owners. We'll be showcasing studios from the humble to the deluxe.In this episode, we're exploring everything from dual-purpose spaces to top-tier gear, ensuring your studio is not just functional, but also inspires creativity. Whether you're a seasoned content creator or just starting out, this episode is packed with insights and tips that'll help you elevate your live-streaming game. Let's jump in!Episode Summary:[00:00] - Welcome to a new season focused on studio setups.[00:54] - Introducing Katie Fawkes, Director of Marketing at Ecamm.[01:52] - Katie discusses her unique dual studio setup at home and at the Ecamm office.[02:59] - Insights into Katie's minimalist yet effective gear setup.[04:43] - Katie’s Microphone - Shure MV7[07:49] - Camera choices: iPhone 12 with Camo app vs. high-end cameras.[10:08] - The versatility of PTZ cameras for different shooting angles.[12:14] - The importance of lighting in video production.[13:49] - Katie shares details about her 2021 MacBook Pro setup.[16:03] - A rundown of essential software tools for content creation.[19:14] - Personalising your studio space for creativity and productivity.[23:07] - Katie's top recommendation for beginners: invest in a good microphone.[25:33] - Where to find Katie and her work.Katie's Studio Gear:Microphone: Shure MV7Camera: iPhone 12 with Camo app, Insta360 Link, OBSBOT Tiny 2Lighting: Elgato Key Light AirComputer: 2021 MacBook Pro (M1)Software: Ecamm LiveCamoDescript Opus Clip Agorapulse Captivate Desk: Homemade wooden L-shaped deskOther gear: Linsoul KZ ZSN Pro Dual Driver 1BA+1DD Hybrid Metal EarphonesLinks and Resources:Ecamm Live Camo by Reincubate Descript Opusclip Agorapulse Captivate About Katie Fawkes:Katie Fawkes is the Director of Marketing at Ecamm, where she collaborates with some of the most talented live streamers, podcasters, and content creators to help them achieve their goals and grow their businesses through video and live streaming. Alongside leading Ecamm's marketing efforts, Katie also co-hosts the video podcast, The Flow, sharing her insights and experiences in the dynamic world of digital content...
I'm Back!

I'm Back!

2024-02-0237:11

Welcome back to the Confident Live Marketing Podcast! In this episode, titled "I'm Back," I dive into what's been happening during my hiatus, the exciting future of the podcast, and of course, some key updates and reflections on my personal and professional journey. A huge shoutout to Adobe Express for sponsoring this episode and making it possible to share these insights and updates with you.Main Points of the Episode:Introduction: I discuss the technical hiccup from the initial live attempt and express excitement about being back.Adobe Express have now made their social media scheduler completely free! Personal Updates: I share about wearing a "recovering perfectionist" t-shirt and hint at its significance.LinkedIn Focus: An insight into my increased activity on LinkedIn and the importance of building a presence there. Future of the Podcast: Announcing the continuation of the show with a focus on live video, the transition to a primarily audio format, and the goal to make episodes shorter and more frequent.Batch Recording Benefits: Discussing the efficiency of batch recording and its impact on scheduling and content quality. Seasonal Themes: Introduction of seasonal themes for the podcast, starting with studio setups and progressing to confidence and communication.Audience Engagement: Acknowledging live audience interactions and discussing the value of community and Q&A sessions. LinkedIn Strategy: Sharing my strategy and thoughts on making LinkedIn content more engaging and personal.Merchandise and New Services: Teasing upcoming merchandise and a new product related to studio setups. Reflecting on the Past Year: Discussing the need for a break, the concept of a "reluctant sabbatical," and the importance of community and support.This episode marks a pivotal moment for the Confident Live Marketing Podcast as we embrace change, focus on quality content, and build a stronger community. Whether you're tuning in for live video insights, personal development tips, or just to catch up, I'm thrilled to have you on this journey. Stay tuned for more updates, and let's continue to level up together!Remember, feedback and engagement are the lifeblood of this show. If you've got thoughts, questions, or just want to say hi, don't hesitate to reach out. And, if you haven't yet, consider following me on LinkedIn for more regular updates and insights. Here's to a future filled with more impactful live content, meaningful connections, and, of course, a bit of fun along the way.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
I had a great time chatting with my friend Katie Fawkes from Ecamm Live recently. She interviewed me for an episode on the Ecamm channel about how to become a professional affiliate marketer. Since affiliate marketing is still an important part of my business today, I wanted to share some highlights from that discussion with my listeners.Affiliate marketing can seem overwhelming when you first get started, but it's actually quite simple once you know the basics. In this episode, Katie and I talk through some key tips for growing your affiliate strategy in an authentic and sustainable way.Sponsored by Adobe ExpressThis episode is sponsored by my friends at Adobe Express. Adobe Express provides powerful graphic design and video editing tools to help creators effortlessly produce stunning content. Their library of templates and AI capabilities like text-to-image generation make it fast and easy to create social media posts, graphics, logos, and more.They recently added the ability to automatically turn your descriptions into visual templates to kickstart your design process. Adobe Express also lets you schedule content to platforms like TikTok now too.It’s a hugely valuable tool whether you’re an affiliate marketer or any other type of content creator. You can check out Adobe Express and try the features for yourself.Summary Points:Don't start affiliate marketing just to make money. Focus first on creating value for your audience through helpful content. The income will follow.Build trust by being transparent about your affiliate links. Make it clear when content contains affiliate links.Create evergreen content like blog posts and tools. Well-optimized evergreen content can continue generating affiliate income for years.Develop relationships with the brands you want to partner with. This creates opportunities beyond just affiliate commissions.Provide value to communities by answering questions. Earn the right to share affiliate links when they're relevant.Affiliate marketing is all about trust and value. If you focus on providing genuine help to your audience, affiliate income will develop naturally over time. It does involve effort up front, but when done right, affiliates can become a solid source of recurring revenue.Resources:ThirstyAffiliates - WordPress plugin to easily manage affiliate linksEcamm LiveDescript - Transcribe recorded audio into textThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
What's Next?

What's Next?

2023-10-2736:18

In this episode, I share what I've been working on and what's next. This includes the recent Ecamm Live Creator Camp in Boston, work with my business coach, revenue streams and more.Sponsored by Adobe Express:Before we dive into the episode, I want to give a shoutout to our sponsor, Adobe Express. As a proud Adobe Express brand ambassador, I'm excited to talk about the new version of Adobe Express that has just been released. As always, my thoughts are my own, and I'm eager to share my insights on this fantastic tool.Visit iag.me/adobeexpressShow Notesiag.me/209Please Subscribe! Don’t miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It’s hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He’s founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
In this episode, I interview Phil Mershon. He has a background in event management, music, and writing. In this episode, we dive deep into the art of crafting unforgettable experiences, my journey of writing a book, and even a special musical moment that you won't want to miss.Sponsored by Adobe Express:Before we dive into the episode, I want to give a shoutout to our sponsor, Adobe Express. As a proud Adobe Express brand ambassador, I'm excited to talk about the new version of Adobe Express that has just been released. As always, my thoughts are my own, and I'm eager to share my insights on this fantastic tool.Visit iag.me/adobeexpressUnforgettable Experiences:Phil and I delve into the fascinating world of creating unforgettable experiences. We explore the "Unforgettable Formula" that Phil introduces, which revolves around making moments memorable, meaningful, and momentous. Our discussion covers the magic of unexpected elements, the power of engaging multiple senses, and the art of combining familiar elements in fresh ways.The Journey of Writing a Book:I open up about my own journey from doubting my writing abilities to successfully publishing a book. Over five years, I navigated challenges and learned valuable lessons. From experimenting with different book ideas to pivoting based on audience needs, my journey reflects the importance of perseverance and adaptation.Memorable Moments:Empathy in Crafting Experiences: We discuss how empathy plays a crucial role in creating experiences that resonate with the audience. Understanding their perspective helps us shape meaningful moments that truly connect.Soundtrack of Confidence: I share a personal story about changing the internal soundtrack to boost confidence. This highlights the profound impact of positive thinking on personal growth.The Unstuck Song: The conversation takes an unexpected turn as Phil creates a beautiful improvised musical piece on the spot. The melody centres around the idea of breaking free from limitations and finding confidence.Takeaways:Crafting unforgettable experiences involves making moments memorable, meaningful, and momentous.The book-writing journey is a rollercoaster of challenges, pivots, and the need for resilience.Empathy is a cornerstone of creating meaningful experiences that deeply resonate.Changing our internal narrative can lead to enhanced confidence and personal development.Conclusion:My conversation with Phil Mershon is a deep dive into the world of crafting impactful experiences, navigating the book-writing journey, and embracing personal growth. With insights ranging from empathy-driven experiences to the magic of improvisation, this episode leaves you inspired to create moments that truly matter.(To hear the full conversation and discover more insights, tune in to the Confident Live Marketing Show. And don't forget to check out the new version of Adobe Express, a tool I'm proud to endorse as a brand ambassador. As always, my thoughts are completely my own.)Show Notesiag.me/208Please Subscribe! Don’t miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The...
In today’s episode, I explain why I am pausing this podcast. Or at least why I’m going to be less consistent over the next month or so. We get deep, open and honest, and discuss the future.Show Notesiag.me/207Please Subscribe! Don’t miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It’s hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He’s founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
In this episode (206), we dive deep into the world of AI and its impact on creativity, art, and various industries. I'm joined by my guest, Frank Pendergast, one half of the talented digital marketing duo, Frank and Marcy. Together, we explore the potential of AI, discuss its role in democratising creativity, and address the concerns and possibilities surrounding its implementation. So, grab a cup of coffee and get ready to explore the fascinating world of AI with us!Here's a breakdown of what we covered in this episode:Introduction to the big giveaway happening soon, featuring amazing prizes like a high PR 40 microphone and a year's subscription to Agorapulse, Ecamm Live, and Restream.Getting to know Frank Pendergast and his journey into the realm of AI, inspired by an AI image generator called Mid Journey.The power of AI in expanding creativity and making it more accessible to everyone, while still valuing the unique touch of human artistry.Exploring the ethical implications and future possibilities of AI, including potential job replacements and the need for government regulation.Recommended AI tools such as Mid Journey for stunning AI-generated illustrations, ChatGPT for chatbot automation, and D-ID and Descript for transcription and video editing.The importance of understanding AI, staying ahead of its advancements, and finding a balance between AI-generated and human-created art.The need for equitable distribution of wealth and ethical considerations in the commercialisation of AI.Concluding with an invitation to connect with Frank on LinkedIn and a reminder to check out the most amazing marketing book ever.Join me on this thought-provoking journey into the world of AI and its impact on creativity. Don't forget to subscribe to the Confident Live Marketing Show and level up your impact, authority, and profits through the power of Confident Live video. See you in the next episode!Show Notesiag.me/206Please Subscribe! Don’t miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It’s hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He’s founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Top Tools for 2023

Top Tools for 2023

2023-07-1421:52

In this episode, I’m thrilled to share with you some of my absolute favourite tools for 2023. These tools, in my experience, have proven to be game-changers for entrepreneurs, content creators, and business owners alike.I’m a proud brand ambassador for Adobe Express. But rest assured, all views expressed in this episode are purely my own. I wouldn’t be recommending these tools if I didn’t personally find them beneficial.Now, you might have heard about the new beta version of Adobe Express. It has incorporated generative AI from Adobe Firefly, and trust me, it’s a blast! There’s so much more to it, and you can check out my in-depth review on my YouTube channel: https://www.youtube.com/watch?v=eHWfrrNYb_8So without further ado, let’s dive in!Here’s what you’ll learn in this episode:The best tools for creating stunning visual and audio content that will set your brand apart.The leading social media and community management tools to streamline your workflow and increase engagement.Essential content management and creation tools that will boost your content’s effectiveness and reach.Here are the tools and resources we’ll be exploring:Visual & Audio Content ProductionAdobe Express: An all-in-one tool for creating amazing graphics, videos, and web pages. Check out my review on YouTube to learn more about the beta version’s fantastic features!Pexels: A great source of free stock photos and videos.TinyPNG: An excellent tool for compressing PNG and JPEG images.Ecamm Live: A powerful live streaming platform for Mac users.Restream: A fantastic solution for broadcasting live across multiple platforms simultaneously.Screenflow: A robust video editing and screen recording software for Mac.Descript: A powerful tool for editing audio and video just like text.Captivate FM: An easy-to-use and reliable podcast hosting platform.Podstatus: A handy tool for tracking and analyzing your podcast statistics.Social Media & Community ManagementAgorapulse: A comprehensive tool for managing and scheduling posts across multiple social media platforms.Content Management & CreationBuzzsumo: An indispensable tool for content research and finding trending topics.Feedly: A great app for consolidating and reading all your favourite feeds in one place.Grammarly: A helpful tool for checking grammar and readability of your content.SEMRush: A complete suite for boosting your SEO and online visibility.Brand24: A tool for social media monitoring and reputation management.Tune in to the episode as we delve deeper into each tool and discover how they can help your business and content creation efforts soar to new heights. Let’s make 2023 the year we take our digital marketing game the next level!Show Notesiag.me/205Please Subscribe! Don’t miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of...
Today, we’re diving deep into a topic that lies at the very core of our being—authenticity. In this episode, we’ll explore the power of authenticity and how it can transform your personal brand, amplify your marketing efforts, and ultimately lead you to success.Have you ever wondered who you truly are and how that relates to your marketing strategy? Are you tired of putting on a façade and ready to embrace your true self? In today’s episode, I’m joined by marketer, actor, and artist, Frank Prendergast. We’ll strip away the masks and uncover the real you—the authentic you. We’ll explore why authenticity matters in the realm of marketing, how it can create a deep connection with your audience, and the steps you can take to infuse authenticity into your brand.As marketers, it’s all too easy to get caught up in the game of portraying a polished image, hiding behind a carefully crafted persona. But here’s the secret: authenticity has the power to cut through the noise, captivate your audience, and build lasting relationships. In this episode, we’ll unlock the door to authenticity and reveal the incredible impact it can have on your marketing efforts.Key Highlights:Understanding the true essence of authenticity and its role in personal branding.The benefits of embracing authenticity in your marketing strategy.Unmasking the challenges that prevent us from being our authentic selves.Practical tips and strategies to infuse authenticity into your brand.Real-life success stories of individuals and businesses who have leveraged the power of authenticity.In a world saturated with manufactured personas and fabricated stories, it’s time to break free from the mold and embrace your true identity. The power of authenticity lies within each and every one of us, waiting to be unleashed. So join me in this eye-opening episode as we delve into the profound impact authenticity can have on your marketing success. Get ready to uncover your authentic self, connect deeply with your audience, and watch your brand soar to new heights!Remember, the Confident Live Marketing Show is all about providing you with actionable insights and inspiring stories to help you confidently navigate the ever-changing marketing landscape. So grab a pen and paper, tune in to the episode, and let’s embark on this transformative journey together. It’s time to discover who you really are and unleash the power of authenticity!Frank is one half of husband-and-wife team Frank and Marci, award-winning digital marketers who help solopreneurs and small businesses grow online and rise above the blah. Frank is also the owner of the most-talked-about moustache in the marketing world. You can connect with them on LinkedIn and at www.frankandmarci.comShow Notesiag.me/204Please Subscribe! Don’t miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It’s hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host
In today’s episode I’m delving into some personal updates, and I’ll be sharing more about my journey with the intriguing concept of Ikigai and how it’s influencing my sense of purpose.In other news, you might recall the splendid giveaway we organised to mark the 4th anniversary and 200th episode of the show? Well, if you haven’t had the chance to enter yet, we’ve decided to extend it a little longer. So, make sure to head over to confident.live/giveaway as soon as you can.Key Highlights:Navigating the Ikigai Journey: I’ve been immersing myself in the exploration of Ikigai - a Japanese philosophy that’s all about the joy of always having something to look forward to. It’s been a compelling journey so far, and I look forward to sharing my insights with you.Don’t Miss the Giveaway: Just a friendly reminder to pop over to confident.live/giveaway and take part in our extended giveaway. You might just find yourself winning a Heil PR 40 microphone, a personal consultation with me, or other fantastic prizes!Pondering an Event: I’ve been toying with the idea of hosting the perfect event. It’s just a possibility at the moment, but who knows where this thought may lead us? Stay tuned for more on this.The Most Amazing Marketing Book Ever: I’m thrilled to introduce a unique marketing book, curated by the remarkable Mark Schaefer. With 34 chapters, 350 marketing ideas from 36 authors with a staggering combined marketing experience of 750 years, this book is truly one-of-a-kind. I was fortunate enough to contribute a chapter on livestreaming!Special Video Features: For a bit of fun, I’ll be sharing some video clips - Brian Piper skydiving with our new book, and Marion Abrams reading a snippet from my chapter.So, there you have it - a sneak peek into what’s coming up in episode 203. Do remember to enter our giveaway, and as always, I’d love to hear your thoughts on this episode. Feel free to leave a comment or get in touch on social media. Thanks for tuning in!Show Notesiag.me/203Please Subscribe! Don’t miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It’s hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He’s founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
In today’s episode we’re diving deep into a theme that is crucial in our post-pandemic world: “How to Authentically Market Your Brand.” To help us navigate this topic, we’re joined by a special guest, Jon Ferrara, CEO of the influential CRM platform, Nimble.In this episode, Jon shares with us his journey into the industry, the ups and downs he’s faced, and how these experiences have shaped his approach to entrepreneurship and marketing. His story is a potent testament to the power of resilience and the importance of staying true to your vision, even when the road gets bumpy. Whether you’re an established business owner or a fledgling startup, there’s a wealth of insight to be gained from Jon’s experiences.We also dive into the topic of Customer Relationship Management (CRM) systems, a crucial tool for any modern business. At the recent Atomicon event, I was reminded first-hand of the benefits a CRM brings, remembering how I met my connections and helping with follow-up. Jon, with his years of experience at the helm of Nimble, offers some invaluable perspectives on why every business should consider adopting a CRM.In this increasingly digital world, authenticity and vulnerability have taken center stage, and Jon couldn’t be a more fitting guest to discuss this. We talk about the importance of these traits in marketing, how they help build stronger connections with customers, and how they play a role in establishing both business success and resilience. So tune in for a captivating discussion that explores the intersection of technology, marketing, and humanity, and learn how to authentically market your brand in this post-COVID world.Show Notesiag.me/202Please Subscribe! Don’t miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It’s hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He’s founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Finding My Purpose

Finding My Purpose

2023-06-1623:56

With episode 200 in the past, I'm now on a journey of discovery. That's with this show, my business, and myself.In today's episode, I share my experience with Atomicon, what makes me unique, my strengths, and my purpose. And why I am excited about having a new challenge.Show Notesiag.me/201Please Subscribe! Don’t miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It’s hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He’s founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Welcome, to a momentous occasion in our podcast journey! We’re celebrating the big 2-0-0, the 200th episode of The Confident Live Marketing Podcast! 🎉 But hold onto your confetti cannons, because that’s not all - we’re also ringing in the 4th anniversary of this show. Can you believe we’ve been going strong since 2019?In this splendid double celebration episode, I’m not alone. No party is complete without a few fantastic guests, and trust me, we’ve got a star-studded lineup!First off, meet the amazing Tonia Miller, my fabulous assistant hailing from sunny San Diego. Tonia and I have been a team for a solid 5 years now, and she’s the mastermind organising the show and handling all our content repurposing behind the scenes. Truly, she’s the wind beneath my podcasting wings!Next, I’m thrilled to have my great friend Jeff Sieh joining the party. If you’re into social media, you’ll know Jeff as the maestro behind Social Media News Live. He’s a weekly live show whizz and podcasting pro with plenty of insights to share.Joining this stellar panel, we have the wonderful Katie Fawkes from Ecamm. Ecamm Live has generously sponsored a few of their Pro licences for our massive giveaway! But wait, there’s more - three lucky winners will get a $50 voucher to splurge at the Ecamm Merch store.Last but certainly not least, Katy Simpson is here to round off our guest list. Katy, like yours truly, trained as a professional classical singer and now wields her talents as an expert in livestreaming and podcasting. She was also our first prize winner in the last giveaway we held.Speaking of giveaways, I’ve got a special announcement that’s going to knock your socks off! 🎁 In this episode, we’re launching a colossal giveaway where you stand to win prizes worth thousands of dollars. That includes goodies like Ecamm Live Pro, Restream Professional, Agorapulse Advanced, free books, swanky T-shirts and much more. And guess what? Heil Sound is back, generously gifting my favourite microphone - the legendary PR 40!To get all the juicy details and throw your hat in the ring, head on over to confident.live/giveaway. Don’t miss out on this phenomenal opportunity to level up your live marketing game!So strap in, folks! This episode is a rollercoaster of celebration, insightful conversation, and of course, the kind of fun you’ve come to expect from us. Here’s to 200 more episodes of helping you boost your confidence in the world of live marketing! 🥂🎙️🚀Please Subscribe! Don’t miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It’s hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He’s founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband,...
A special announcement for next week’s special 4th anniversary episode!Please Subscribe! Don’t miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It’s hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He’s founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Welcome to the fifteenth bonus episode of the Confident Live Marketing Podcast, as we continue the celebration leading up to our 200th episode and 4th anniversary!In this bonus episode, I’m again going back into the archives and highlighting some special guest interviews. I interview Shelley Nathan and Grace Duffy who share some golden nuggets about why we should embrace live video, how to structure your show and how to stop being a perfectionist!Please Subscribe! Don’t miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It’s hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He’s founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
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