Creator: Behind the Influence | Digital Voices

Gabriel Sey, aka Active Black Dad, has been a strong figure in the fitness community on YouTube for over a decade.  Recently, his fitness content bore a heavy weight on his shoulders – that's when he started sharing more about his family, mental health, and humor online.On this episode of Creator: Behind the Influence, Jenny, who was Gabriel’s YouTube Partner Manager some time ago, sat down with Gabriel to catch up about:- His new content direction- Why some fitness influencers are toxic- The importance of being open about your mental health Subscribe to Gabriel: https://www.youtube.com/@GabrielSeyOfficial  Follow on TikTok: https://www.tiktok.com/@gabriel_sey_ Follow on Instagram: https://www.instagram.com/gabriel_sey/?hl=en 

Robbie Knox is a UK based YouTuber and co-host of the Happy Hour podcast alongside fellow YouTubers, Jaackmaate and Stevie White. With a background in TV production for shows such as Soccer AM, Robbie Knox started his YouTube channel in 2018, initially sharing stories from his television career. 5 years later, he boasts 120k subscribers on the platform, and has welcomed creator guests to his channel including Bambino Becky, Jaackmaate, and Alfie Indra. In this episode of Creator: Behind the Influencer by Digital Voices, Robbie Knox speaks on the realities of being a YouTuber in your forties, the ethics of sharing his children online, the what it’s really like to go on tour with a group of YouTubers!Subscribe to Robbie Knox: @RobbieKnox Follow on TikTok: @megarobbieknoxFollow on Instagram: @megarobbie

Madeleine Borge, also known as Macerly is a Norwegian creator, living in London. She has been creating lifestyle and educational content under her ‘Macerly’ alias for almost a decade.Since kicking off her career, Macerly has grown her audience to over 1 million followers across her YouTube, Instagram and TikTok channels. Macerly’s content empowers young graduates to feel passionate about their future, and acts as an older sister figure for young people in their early twenties trying to figure out life.In this episode of Creator: Behind the Influencer by Digital Voices, Macerly reveals why she met Melinda Gates, why she speaks about her period online, and battling hate comments when it comes to talking about finances.Subscribe to Madeleine Borge: @MacerlyFollow on TikTok: @macerlyofficialFollow on Instagram: @macerlyofficialListen on all streaming platforms: www.digitalvoices.buzzsprout.com/ Keep in touch | Digital Voices Check out our website: www.digitalvoices.com Follow us on:Instagram: www.instagram.com/digitalvoicesglobal/ LinkedIn: www.linkedin.com/company/digitalvoices/ TikTok: www.tiktok.com/@digitalvoicesglobal  Twitter: https://twitter.com/digitalvoicesuk 00:00 Intro00:35 Interviewing Madeleine Polk01:50 Choosing a Purposeful Pseudonym03:33 Setting Content Boundaries04:15 Learning from Past Experiences06:52 Social Responsibility 12:11 Using YouTube Shorts Effectively13:17 Introducing Period Poverty to Audience14:34 Working with the Gates Foundation18:44 Radical Financial Transparency21:02 Responding to "Daddy's Money" Comments22:55 Gender Bias About Women & Money24:01 Wanting to Empower Young Women25:02 Solo Traveling in Asia26:31 Considering a Long-Term Creator Career28:00 Finding a Creative Outlet29:02 Benefits of Separating Projects29:12 Outro

Fashion and lifestyle creator, AQ Official joins Digital Voices in this episode of Creator: Behind the Influence.Since starting his journey posting relatable content on Twitter and posting on TikTok during the midst of lockdown, AQ has grown his audience to an incredible collective amount of 1.5 million followers across TikTok and Instagram. Today, he uses his platform to express his creativity through styling short-form videos alongside travel and trending content.In this episode of Creator: Behind the Influence, we sit down with AQ to discuss issues around inclusive for all faiths and cultures at industry events, his new found responsibility for sustainable fashion, as well as some exciting new projects!Follow on TikTok: www.tiktok.com/@aqofficial Follow on Instagram: www.instagram.com/aqofficial/ Listen on all streaming platforms: www.digitalvoices.buzzsprout.com/ Keep in touch | Digital Voices Check out our website: www.digitalvoices.com Follow us on:Instagram: www.instagram.com/digitalvoicesglobal/ LinkedIn: www.linkedin.com/company/digitalvoices/ TikTok: www.tiktok.com/@digitalvoicesglobal  Twitter: https://twitter.com/digitalvoicesuk 00:00 - Introduction 01:05 - Welcome02:48 - The Challenges of Being an Introverted Creator05:20 - AQ's Early Days on Twitter and Instagram 07:00 - AQ's Transition to TikTok08:51 - What AQ did before Content Creation09:50 - AQ's Experience with Modelling13:34 - The Business Side of Content Creation14:39 - AQ's Favorite Video ever Made16:36 - The Launch of AQ's Clothing Line18:31 - Creators Launching their Own Business 21:03 - The Importance of Faith in AQ's Content22:14 - The Need for Inclusion in Brand Campaigns25:00 - Anything Brand could do Better25:49 - Events 27:36 - Purpose with your Content 28:53 - Conclusion and Farewell

Molly Marsh is the self-proclaimed grandma of TikTok, a creator with a sprinkle of musical theatre, and the bubbly best friend to her collective audience of over 680k across Instagram, YouTube, and TikTok.In this episode of Creator: Behind the Influence, Molly shares the tea on meeting TikTokers in real life, her secrets to success, including her modern-day ‘Von Trap family’ as well as some of her biggest OMG moments including entering the Love Island Villa!Subscribe to Molly: @MollyMarshFollow on TikTok: www.tiktok.com/@_mollymarsh_Follow on Instagram: www.instagram.com/mollygracemarsh/ Timestamps:00:00 - Intro00:37 - Welcome01:34 - How did it all start?04:15 - Balancing TikTok with drama school04:39 - Having a strong support system05:27 - My modern day Von Trapp family06:40 - Maintaining a sprinkle of theatre 08:50 - Filming with people works better for me09:40 - Where do you see the future of the industry going?10:50 - Drama school discipline helped with my current success11:48 - The truth behind meeting TikTokers in real life13:05 - BTS at ITV press trips - Love Island Villa and Britain’s Got Talent13:53 - Secrets of the Love Island Villa14:20 - Traditional entertainment is merging with social media15:58 - Do you feel competitive with other creators?16:50 - Presenting is my dream job17:20 - I’d love to be on Reality TV17:45 - You don’t seem nervous to do anything, why is that?18:50 - I’d always take every opportunity19:50 - How does management help you achieve your big goals?21:50 - Being open about getting botox23:38 - Jaw lock TikTok25:00 - Do you feel a sense of responsibility for your younger audience?26:40 - I’ve never used dating apps and I never will27:00 - EXCLUSIVE: Big plans for 202329:00 - OutroKeep in touch | Digital Voices Check out our website: www.digitalvoices.com Follow us on:Instagram: www.instagram.com/digitalvoicesglobal/ LinkedIn: www.linkedin.com/company/digitalvoices/ TikTok: www.tiktok.com/@digitalvoicesglobal  Twitter: https://twitter.com/digitalvoicesuk 

SV2 is one of the biggest YouTuber creators in the UK football scene, with over 2.9 million subscribers. His content spans from showcasing young talent to creating his own World Cup Tournaments - as well as some of the best football challenges on the internet!In this episode of Creator: Behind the Influence, Eman (SV2), sits down to reveal the secrets of filming with professional players including Marcus Rashford, Raheem Sterling and Gareth Southgate, his responsibility of supporting young aspiring footballers and some exciting projects coming very soon!Subscribe to SV2: @SynxcV2Timestamps: 00:00 - Intro01:08 - Welcome02:39 - Is your audience younger?03:26 - Do you feel a responsibility to champion young talent?05:16 - You’re like a football scout06:02 - How do you find the young players you feature?07:39 - Do you ever have to convince people to come on the channel?08:50 - Did you always know you wanted to produce football content?12:36 - You started with gaming videos?14:45 - How do you balance gaming, real-life football and editing?18:48 - Why do professional clubs struggle with content?21:07 - Is grassroots football the future of your channel?21:36 - YouTube or TikTok?22:14 - Do you see people you’ve worked with change?23:21 - Which professional football players have you met that are amazing off camera?25:04 - Have you had any reality check moments?27:02 - Russia and Qatar tournaments27:18 - Jenny throws some shade27:25 - Jenny changes the subject 28:08 - Do you prefer being a YouTuber compared to a professional footballer?29:21 - Footballers becoming bankrupt30:29 - Will you retire from YouTube one day?31:23 - How was working with Gareth Southgate?32:32 - Student athletes taking on sponsorships (USA)34:03 - EXCLUSIVE: What new projects do you have coming up?35:08 - Do you feel a responsibility to showcase womens’ football?36:34 - OutroListen on all streaming platforms: www.digitalvoices.buzzsprout.com/ Keep in touch | Digital Voices Check out our website: www.digitalvoices.com  Follow us on:Instagram: www.instagram.com/digitalvoicesglobal/  LinkedIn: www.linkedin.com/company/digitalvoices/  TikTok: www.tiktok.com/@digitalvoicesglobal  Twitter:

David Larbi is a creator, musician and TV presenter who has shared a multitude of content across his TikTok and Instagram platforms since 2020. From lyrical analysis and comedy; to poetry surrounding topics of mental health and mindfulness.In this episode of Creator: Behind the Influence, David reveals a turning point in his career, why you’re never too old for TikTok and an exciting new opportunity he is working on with Netflix US!00:00 - Intro.02:11 - How did you get started?03:24 - Did you study music from a young age?06:24 - What were your plans after Uni?10:22 - After doing accountancy, did you know you’d rather do theatre?10:59 - Did you start TikTok while doing theatre?11:52 - Did you start it thinking it would be a profession?12:45 - How did you get signed by SoundOn (TikTok’s music label)?14:30 - How do you feel about the artist and label dynamic?16:18 - Do you feel more in control of your future at this stage?17:40 - How did becoming an influencer affect your mental health?19:23 - How did you create a routine to make you feel better?20:42 - What is your creative process?23:50 - Exciting upcoming work announcement!25:58 - How do you choose which deals to take?34:47 - What do you want to do in the long run?37:01 - How has presenting changed you?41:24 - What are you excited about in the next year?42:55 - What do you see as success?44:06 - What advice would you give someone starting TikTok now?44:40 - End plug.Follow David Larbi on TikTok: www.tiktok.com/@davidlarbi_?lang=enListen on all streaming platforms: https://digitalvoices.buzzsprout.com/  Keep in touch | Digital Voices Check out our website: www.digitalvoices.com Follow us on:Instagram: www.instagram.com/digitalvoicesglobal/  LinkedIn: www.linkedin.com/company/digitalvoices/ TikTok: www.tiktok.com/@digitalvoicesglobal Twitter: https://twitter.com/digitalvoicesuk 

Megan Short is a British YouTube, TikTok and Instagram creator who has shared her entire university experience with her online audience of over 105K subscribers. Megan now inspires and uplifts her community with travel, lifestyle and wellbeing-focused content across her social platforms as well as her very own podcast, ‘Life’s Your Bitch’.We sat down with Megan in this episode of Creator: Behind the Influence to talk about the challenges of studying and being a creator, and her opinion on whether wellness influencers are taking trends too far, or are just being performative for social media.Subscribe to Megan’s channel: https://www.youtube.com/@meganshort/videos Timestamps -01:57 - Intro05:47 - How Megan treats her social pages08:06 - How she got into creating content12:28 - Getting over the cringe and losing friends16:07 - Choosing University or full time YouTube20:35 - How Megan’s content changed during Uni24:41 - Plans for the channel after graduating28:29 - Audience demographics29:09 - Why did you create your podcast?36:36 - What tips would you give creators and uni goers?41:33 - Do content creators need more mental health and wellness support?43:21 - What are you excited to achieve in 2023?46:08 - Breathing exerciseListen on all streaming platforms: https://digitalvoices.buzzsprout.com/ Keep in touch | Digital Voices Check out our website: https://www.digitalvoices.com Follow us on - Instagram: https://www.instagram.com/digitalvoices/ LinkedIn: https://www.linkedin.com/company/digitalvoices/ 

Max Hovey is a creator, writer and social activist on a mission to break down the stigma around taboo topics including sex education and body positivity. Using his platform to be a voice for the underrepresented, Max transforms his personal experiences into positive content for his collective audience of over 300K followers across both TikTok and Instagram.Max joins Digital Voices in this episode of Creator: Behind the Influence to discuss the uphill battle of being an activist on social media, his journey from seeking social validation to finding peace with unpolished content, and the power that Only Fans gives to creators.Follow Max on TikTok: https://www.tiktok.com/@maxhovey Follow Max on Instagram: https://www.instagram.com/max_hovey/?hl=en 00:23 - Intro02:05 - Having 300K+ followers03:10 - How did you get started on social media?04:00 - I was determined to look perfect05:20 - Changing my outlook on my content06:40 - Realising that I’ll be part of a force of change07:43 - The content I post is therapy to me08:26 - Instagram vs TikTok09:35 - Losing 10K followers 11:00 - Sexual awareness content is suppressed on social media12:25 - Trying to be a change-maker is an uphill battle20:22 - Journey as a content creator23:40 - How did you make finances work as a full-time creator?25:20 - Where did Only Fans fit in?30:00 - Only Fans gives the creator the power34:45 - Do you worry about the content you create now affecting your future?37:20 - What is something you are excited to achieve in 2023?39:30 - Hinge Influencer Campaign41:30 - Using your platform to educate on sexual identities45:50 - Video content has impacted more positive conversations48:35 - How do you make social media a positive space?50:35 - What would you say to your younger self?Watch on YouTube: https://youtu.be/9X2md3O7bF0Keep in touch | Digital VoicesCheck out our website: https://www.digitalvoices.comFollow us onInstagram: https://www.instagram.com/digitalvoicesLinkedIn: https://www.linkedin.com/company/digitalvoices/

TomSka is a Content Creator who has over 7.19M YouTube Subscribers and is best known for his comedy, cartoons and animated sketches. Revealing what spending your entire adult life as a YouTuber is really like, how he broke ASA boundaries and why creative freedom is so important for brand partnerships with Creators.Subscribe to TomSka: https://www.youtube.com/channel/UCOYWgypDktXdb-HfZnSMK6ATopics:01:10 - Intro01:40 - How it feels to have 7+ million followers03:10 - How the platform has transformed04:20 - Do you follow the trends?06:33 - What motivated you to start YouTube?08:26 - Seeking validation09:25 - Harmful content10:49 - Influencers don’t have the division from fans that celebrities do11:43 - Is it what you wanted it to be? (A YouTuber)14:02 - Do you carry on making the same content to appeal to a young audience, or age up with them?21:12 - The language of brand sponsorships26:15 - TomSka trying to get fired26:53 - Creative brand integrations31:46 - Brand deal TomSka is most proud of35:43 - First ever ASA (Advertising Standards Authority) complaint40:09 - The difference between YouTube and Television41:24 - Ad declaration43:33 - What is your hope for the future of branded content?45:49 - Being approached by gambling and alcohol brands46:41 - Final words of advice from TomSkaListen on all streaming platforms: https://digitalvoices.buzzsprout.com/ Keep in touch | Digital VoicesCheck out our website: https://www.digitalvoices.comFollow us onInstagram: https://www.instagram.com/digitalvoicesLinkedIn:  https://www.linkedin.com/company/digitalvoices

Also available on Spotify, Apple Podcasts and all major podcasting platforms. https://bit.ly/creatorpodcast BambinoBecky is a 24-year-old Welsh creator, best known for her ‘Strong Ones’ series and breakout success after collaborations with creators including @KSI and @True Geordie.Becky joins Digital Voices to discuss her drive to become a successful YouTube creator from a young age, dealing with high expectations as a perfectionist and why she can’t wait to turn 25!Subscribe now: http://bit.ly/subscribetodigitalvoices Subscribe to @bambinobecky ‘s channelKeep in touch | Digital VoicesFollow us onInstagram: https://www.instagram.com/digitalvoicesLinkedIn:  https://www.linkedin.com/company/digitalvoices 

George Mason, (aka ‘The Biggest Catfish of All Time’), joins CEO Jennifer Quigley-Jones in this episode of Creator: Behind the Influence. George tells the story of how his YouTube journey began over 10 years ago as a 13-year-old with a passion for filming gaming videos and how he has now crafted content with true integrity and even managed to trick the nation into thinking he was Harry Styles!Subscribe now: http://bit.ly/subscribetodigitalvoices Subscribe to George Mason’s channel!Keep in touch | Digital VoicesFollow us onInstagram: https://www.instagram.com/digitalvoicesLinkedIn:  https://www.linkedin.com/company/digitalvoices Check out our website: https://www.digitalvoices.com

Danny Lowney, founder of talent agency Sixteenth, joins CEO Jennifer Quigley-Jones on this episode of Creator: Behind the Influence. Danny founded the business at just 21 and over the past 5 years has grown it into one of the leading talent agencies.This episode looks behind influencers and focuses on the management helping influencers reach their goals. Danny delves into why he started the agency, how he helps creators plan out their careers for longevity and why he says no.If you’re looking for an agency, or would like to find out more about Sixteenth, please fill in the form on https://www.sixteenth.co/Or if you’d like to speak to an Influencer Marketing agency get in touch with Digital Voices: hello@digitalvoices.comSubscribe now: http://bit.ly/subscribetodigitalvoicesKeep in touch | Digital VoicesFollow us onInstagram: https://www.instagram.com/digitalvoicesLinkedIn:  https://www.linkedin.com/company/digitalvoicesCheck out our website: https://www.digitalvoices.com

Rowan Ellis joins CEO Jennifer Quigley-Jones on this episode of Creator: Behind the Influence. Rowan reveals how she began her YouTube career, her commitment to educating viewers on LGBTQ+ issues, and what’s next in her life!Subscribe to  @Rowan Ellis' channel on YouTube.Keep in touch | Digital VoicesFollow us on YouTube: youtube.com/c/DigitalVoices Instagram: instagram.com/digitalvoicesLinkedIn:  linkedin.com/company/digitalvoicesCheck out our website: digitalvoices.com

Collin Abroadcast joins Jennifer Quigley-Jones on this episode of CREATOR to talk about moving to China and how to barter in markets around the world.Collin's YouTube Channelhttp://bit.ly/CollinsChannelCollin's Instagramhttps://www.instagram.com/collinabroa...Keep in touch | Digital VoicesFollow us on Instagram: https://www.instagram.com/digitalvoic...And check out our website: https://www.digitalvoices.co.uk/We're also on Twitter: https://twitter.com/digitalvoicesukAnd Facebook: https://www.facebook.com/digitalvoicesuk

Ben from SORTEDfood joins Jennifer Quigley-Jones on this episode of CREATOR to talk about his love for food and the birth of the SORTEDfood channel.SORTED's YouTube Channelhttp://bit.ly/SortedfoodSangiev's Instagramhttps://www.instagram.com/sortedfood/Keep in touch | Digital VoicesFollow us on Instagram: https:// www.instagram.com/digitalvoicesukAnd check out our website: https://www.digitalvoices.co.uk/We're also on Twitter: https://twitter.com/digitalvoicesukAnd Facebook: https://www.facebook.com/digitalvoicesuk

Sangiev joins Jennifer Quigley-Jones on this episode of CREATOR to talk about how he got into fashion and became a YouTube creator. Apologies for the sound at some points, we had some technical difficulties... Subscribe to our YouTube channel! http://bit.ly/subscribetodigitalvoices Sangiev's YouTube Channelhttp://bit.ly/SangievYTSangiev's Instagramhttps://www.instagram.com/sangiev/Keep in touch | Digital VoicesFollow us on Instagram: https:// www.instagram.com/digitalvoicesukAnd check out our website: https://www.digitalvoices.co.uk/We're also on Twitter: https://twitter.com/digitalvoicesukAnd Facebook: https://www.facebook.com/digitalvoicesuk

Chris from the Military Aviation History YouTube channel joins Jenny Quigley-Jones at Digital Voices for a chat about his experiences dealing with History, the research behind it and what it's like balancing a PhD with a YouTube channel. Military Aviation History Channelhttp://bit.ly/MAHChrisMilitary Aviation History Patreonhttps://www.patreon.com/BismarckKeep in touch | Digital VoicesSubscribe: http://bit.ly/subscribetodigitalvoicesFollow us on Instagram: https:// www.instagram.com/digitalvoicesukAnd check out our website: https://www.digitalvoices.co.uk/We're also on Twitter: https://twitter.com/digitalvoicesukAnd Facebook: https://www.facebook.com/digitalvoicesuk

Emily Trenouth, Client Services at Tribe joins Jenny Quigley-Jones, CEO of Digital Voices for a chat about using technology to scale an Influencer Marketing campaign. Subscribe for insights into the creator marketing industry from a brand & creator perspective. TRIBE  | YouTubehttp://bit.ly/TribeYTTRIBE | Instagramhttps://www.instagram.com/tribe/Keep in touch | Digital VoicesSubscribe: http://bit.ly/subscribetodigitalvoicesFollow us on Instagram: https://www.instagram.com/digitalvoicesukAnd check out our website: https://www.digitalvoices.co.uk/We're also on Twitter: https://twitter.com/digitalvoicesukAnd Facebook: https://www.facebook.com/digitalvoicesuk

Comment your favourite Jessica quote below for a chance to win the signed camera! YouTube creator, Jessica Kellgren-Fozard joins Jenny Quigley-Jones at Digital Voices for a chat about her experiences as a deaf LGTBQ+ YouTube creator as well as her time on Reality TV. Subscribe for insights into the creator marketing industry from a brand & creator perspective: http://bit.ly/subscribetodigitalvoicesJessica's Channelhttp://bit.ly/JessicaKellgren-FozardKeep in touch | Digital VoicesFollow us on Instagram: https://www.instagram.com/digitalvoicesukAnd check out our website: https://www.digitalvoices.co.uk/We're also on Twitter: https://twitter.com/digitalvoicesukAnd Facebook: https://www.facebook.com/digitalvoicesuk