The Privacy Insider by WireWheel

As generative AI tools, like ChatGPT, continue to gain popularity, concerns about privacy and data protection have also arisen. Our panel features three distinguished experts in the field of privacy and generative AI who will explore the legal, technical, and ethical challenges related to the use of AI systems.Throughout the discussion, our panelists will share their experiences and insights into the complex landscape of privacy, data protection, and generative AI. We will explore the legal and regulatory requirements that must be considered, as well as the technical and ethical considerations of implementing AI systems.Our panelists will also discuss the efforts being made by regulators around the world to address the challenges related to the use of AI systems. We will discuss the EU’s AI Act, the US National Institute of Standards and Technology’s AI Risk Management Framework, and the California Privacy Protection Agency’s upcoming rulemaking on automated decision-making under state law.

A risk-based approach was an innovation promised by policymakers. Risk-based meant the likelihood and magnitude of adverse outcomes on people related to the processing of their data. Yet privacy regulators and courts ​often discount ​risk analysis ​that is not directly tied to individual autonomy, transparency, or the ability to exercise data subject rights, negatively impacting innovative data uses.Join us for this session​ where we will show examples of how companies can leverage a risk-based approach to manage their privacy program.

Clean rooms have emerged as a promising solution for brands looking to connect with trusted data partners while managing sensitive customer data in a privacy-first era. With the looming post-cookie future, clean rooms offer a collaborative technology for organizations to run advanced analytics across their key customer touchpoints and channels.However, concerns remain about the inconsistent approach among providers, unclear privacy protections, and insufficient personally identifiable information. The industry needs to develop further regulatory and ethical standards for clean room operation to align with existing norms and industry standards.Despite the challenges, data-savvy organizations are investing in clean rooms, and this session will provide insights into best practices for ensuring data security, compliance, and control while enabling risk-free data sharing.

The Federal Trade Commission (FTC) has recently taken enforcement action against both GoodRx and BetterHelp for their handling of sensitive health information.GoodRx has been accused of failing to report unauthorized disclosure of consumer health data, while BetterHelp has been accused of deceptive marketing practices and violating data tracking and health privacy regulations. Both companies have been fined, BetterHelp $2.2. million and GoodRx $1.5 million. They are required to implement stronger privacy and data security measures.These cases emphasize the importance of safeguarding sensitive health information and complying with data privacy regulations to protect consumers.

Stacey Schesser, the California Attorney General, will be speaking on the topic of “Enforcing & Implementing California’s Landmark Privacy Laws.”In this panel discussion, Ms. Schesser will provide an insider’s perspective on the enforcement of the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). She will discuss the various tools at her disposal for ensuring compliance, as well as the challenges and opportunities presented by these laws to businesses.Ms. Schesser will also offer practical advice for compliance, and an update on the latest developments in California’s privacy landscape.

The GDPR was implemented nearly five years ago, and has established Europe as a global leader in tech regulation. Now new regulations such as the DSA, DMA, AI Act, and the European Strategy for Data have changed the landscape.Join us on January 10, 2023, for this webinar with Karolina Mojzesowicz, Deputy Head of Unit Data Protection, European Commission, where we will discuss the lessons learned from the implementation and enforcement of the GDPR, and explore how these new regulations will interact with it.We will also address questions such as: Are there aspects of the GDPR that may need to be revisited in light of the new tech regulation? How can we ensure consistency and compatibility between these regulations? And, what support will be provided to European businesses to help them navigate and compete in this new regulatory landscape?Don’t miss this opportunity to stay up-to-date on the latest developments in tech regulation in Europe.

In August, California Attorney General Bonta announced the first-ever California Consumer Privacy Act (CCPA) enforcement action, a $1.2M settlement with Sephora. While CCPA gives consumers a wide range of rights, it creates a series of obligations for businesses.This groundbreaking Sephora case involved an overlap in marketing and privacy that many brands are now assessing: targeted advertising data collection and opt-out policies.

Bringing together experts in privacy law and policy to discuss their insights and forecasts for the future of privacy in the coming year. The panel consist of legal scholars, policymakers, and industry experts, who will share their thoughts on the key trends and developments that are likely to shape privacy in 2023. Topics of discussion include the impact of emerging technologies, the evolution of privacy regulations, and the role of privacy in the digital economy.This panel will provide a forward-looking perspective on the state of privacy, and offer insights on the challenges and opportunities that lie ahead.

The IAB’s GPP (Global Privacy Policy) and MSPA (Media Rating Council’s Media Supply Chain Transparency and Data Governance Program) will discuss the efforts of the Interactive Advertising Bureau (IAB) to promote privacy and transparency in the digital advertising industry.The GPP is a framework of privacy principles that aim to provide guidance on data collection, use, and disclosure in the digital advertising ecosystem.The MSPA, on the other hand, is a set of guidelines and standards for media supply chain transparency and data governance. The panel will consist of experts from the IAB and other organizations involved in developing and implementing the GPP and MSPA.

We discuss the challenges and opportunities of implementing the California Privacy Rights Act (CPRA) and other state-level privacy regulations. This panel consists of experts in privacy law and policy, and will focus on the unique challenges and considerations of implementing state-level privacy regulations. They will discuss the requirements of the CPRA and other state laws, and explore best practices for compliance.Additionally, the panel will discuss the potential challenges and opportunities of coordinating among different states to create a consistent and effective framework for privacy regulation.

WireWheel brings together leaders from advertising companies, as well as privacy experts and legal professionals to discuss the CPRA and how it differs from other privacy laws. We’ll explore the impact of the CPRA on the advertising industry, including the challenges of complying with the law and the potential risks and benefits of the new regulations.The panel will also offer insights on how the advertising industry can prepare for and adapt to the changes brought about by the CPRA.

Features a conversation with Cameron Kerry, a prominent expert on privacy law and policy. The panel will focus on the current state of privacy law in the United States, and the challenges and opportunities of creating a comprehensive federal privacy law. Kerry will share his insights on the complexities of the issue, and discuss the key factors that need to be considered in order to develop an effective and sustainable privacy framework.The panel will also provide an opportunity for audience members to ask questions and engage in a dialogue with Kerry on the path to a comprehensive federal privacy law.

Discusses the challenges and opportunities of developing and implementing privacy safeguards for immersive technology such as virtual and augmented reality. This rapidly growing field has the potential to revolutionize industries and change the way we interact with the world, but it also raises complex privacy concerns.Panelists will discuss the current state of privacy regulations for immersive technology, and offer insights on best practices for protecting user data and ensuring that individuals have control over their personal information.

A risk-based approach was an innovation promised by policymakers. Risk-based meant the likelihood and magnitude of adverse outcomes on people related to the processing of their data. Yet privacy regulators and courts ​often discount ​risk analysis ​that is not directly tied to individual autonomy, transparency, or the ability to exercise data subject rights.From Schrems II on this has negatively impacted innovative data uses. Yet it is clear that data protection, while fundamental, is not absolute. Rights such as the rights to fair employment, better health, safety and conduct business need to be part of the equation. The answer is to graphically represent risk analysis to achieve demonstrable accountability.That is the glass breaking topic for this session​ where we will show examples of how this can be done.

EU-US Data Privacy Framework – Our Expert Commentators!You have just heard from the lead negotiators for the US and EU about the current state for the new EU-US Data Privacy Framework (EUDPF), and what the path is to an Adequacy Decision.Now hear from some of our leading experts on what this means, and how companies should plan for the new EU-US DPF, including:The New Executive Order directing Federal Agencies to implement measures for complying with the European Union-U.S. Data Privacy Framework.How Companies can prepare for the new requirements in the EU-US DPF.

Hear from the lead negotiators of the European Union-U.S. Data Privacy Framework on how it came together, what challenges were involved, and what they see on the horizon of cross-border transfers with the EU.

In August, California Attorney General Bonta announced the first-ever California Consumer Privacy Act (CCPA) enforcement action, a $1.2M settlement with Sephora. While CCPA gives consumers a wide range of rights, it creates a series of obligations for businesses.This groundbreaking Sephora case involved an overlap in marketing and privacy that many brands are now assessing: targeted advertising data collection and opt-out policies

This panel will discuss the regulations and guidelines that are in place to ensure that products, services, and online content are designed in a way that is appropriate for different age groups. The panel will address issues such as data privacy, advertising, and access to age-restricted content. The panel consists of experts from both the EU and US. They will share their insights on the challenges and opportunities in creating age appropriate design code, and explore best practices for ensuring that children and young people are protected online.