Chapter One

GuestAndrea Hollandlinkedin.com/in/ahollandandreaholland.comDialed PR is an Agile communications for dynamic businessesdialedpr.comContract PR Jobs Delivers Contract PR jobs to your Inbox, Weeklycontractprjobs.com/Today’s episode features Andrea Holland, owner of one of Santa Barbara’s premier PR firms, Dialed PR. She started it from nothing in 2014 and since has worked with amazing companies like Ontraport, Graphiq which was recently acquired by Amazon Procore and many more.  Andrea started the company after spending over 8 years climbing the corporate ladder and becoming a very successful PR executive in San Francisco.  This conversation focuses on what motivated her to leave her six-figure job with all the prestige, health and travel benefits to venture out on her own.You’ll learn 3 things in this interview:* How Andrea overcame fear by realizing the worst-case scenario wasn’t that bad* How she used her network to build her net worth* How being patient and betting on herself time and time again paid off in the long run.Enjoy this conversation with Andrea Holland!Theme MusicRising All Along by David Segallwww.davidsegall.comFeedback?email: prakash@togethersb.com

GuestVik Duggalhttps://www.linkedin.com/in/vikduggal/Email: vik@duggal.ioIt's been a few weeks since I've published an episode largely because of the birth of a beautiful baby girl, but also because I've decided to change the focus of this podcast.In these next few interviews, I hope to answer the question of what truly drives people to pull themselves out of their comfort zone and understand the frameworks they live by so it might inspire someone listening to create something new.To kick us off we're starting the conversation with a good friend of mine named Vik Duggal. I met Vik during a time where I was reading lots of books trying to learn how to take my business to the next level, but as luck would have it he actually teaches a personalized workshop on the topic that I attended and was seriously game-changing in growing my confidence and business.Vik is one of the most thoughtful and considered people I know and I know you'll get a lot out of this conversation.Theme MusicRising All Along by David Segallwww.davidsegall.comFeedback?email: prakash@togethersb.com    

GuestBradley Bennetthttps://pacificpickleworks.comToday's conversation features Bradley Bennett of Pacific Pickle works, Santa Barbara’s Premier pickle company. They specialize in all-natural pickled vegetable products such as spicy cucumbers, carrots, green beans, asparagus and even have drink mixers like their award-winning Bloody Mary Elixir and Michelada Shrub. Since 2011 they have grown quite a bit and can now be found in over 1,000 gourmet grocery stores and specialty food locations.I really appreciated this interview because apart from hearing the company’s origin story, Brad gets pretty candid around how hard it is to find success and profitability in what seems like a completely broken grocery ecosystem that demands that every vendor pay an unsustainable amount of money before getting on the shelf.I feel like some of the lessons he shares are gold to any entrepreneur thinking of starting a food brand so I truly hope this helps someone who might be earlier in their journey.If you like the interview today, please be sure to rate us wherever you get your podcasts as that helps us reach more people like you.So without further ado, please enjoy this candid conversation with Bradley Bennett, the founder and principle pickle at Pacific Pickle works.Theme MusicRising All Along by David Segallwww.davidsegall.comFeedback?email: prakash@togethersb.com

Guest Invoca Invoca | Call Tracking & Analytics - 1-888-989-4996 Today’s podcast features Colin Kelley, Jason Spievak and Rob Duva of Invoca, one of Santa Barbara’s most notable tech companies. The company has been recognized for a number of achievements, among them being one of Inc Magazines Best places to work in 2019 and one of Delloite’s fastest growing North American companies. What does Invoca do? It’s a complex phone platform which we discuss in this interview, but simply put, Invoca helps businesses understand who is calling them and if they’re likely to buy. I was impressed with how deliberate they were from the very beginning which in-part was why they realized some early success, but more than anything I think this is a story of three people that had tremendous respect for one another that built something amazing. This interview begins with Rob sharing his experience after leaving Call Wave, the Santa Barbara company where they all met. So without further ado, please enjoy this fascinating conversation with Colin Kelley, Jason Spievak and Rob Duva the founders of Invoca. Books mentioned Good to Great: Why Some Companies Make the Leap...And Others Don't by Jim Collins The four steps to the epiphany by Steve Blank Theme Music Rising All Along by David Segall www.davidsegall.com Feedback? email: prakash@togethersb.com

Guest Alcazar - Owner @ Alcazar / Mlik & Honey / Glass House / Chilango’s www.instagram.com/altruizm/ https://www.alvarorojas.com Today’s episode features a conversation with Alvaro Rojas who is considered to be one of the most prolific food entrepreneurs in Santa Barbara. Over the past nearly 30 years he’s built up a culinary and cocktail reputation through his restaurants Alcazar, Milk and honey and now the Glass House. But his journey starts well before that and today we discuss how he grew up, how he looks at the economics behind food, and how he leveraged the learnings from his first restaurant Chilangos into the experiences Santa Barbara gets to enjoy today. Prakash sits down with Alvaro to hear about his journey. Resources Getting started with Aquaponics www.theaquaponicsource.com/getting-started-checklist/ Theme Music Rising All Along by David Segall www.davidsegall.com Feedback? email: prakash@togethersb.com

Guests Erin Gomez & Scott Walker, Founders https://www.juiceranch.com For most health conscious Santa Barbara residents, the only place to get their rejuvenation in a bottle is Juice Ranch. It started as the city’s first organic cold-pressed juice shop and now boasts 3 locations where they serve tons of loyal happy customers and have even expanded their offerings to include healthy nutritionally complete meals. In this interview, I talk with the founders Scott Walker and Erin Gomez on what motivated them to strat the company and figuring things out as they tried to keep up with demand. Enjoy this Chapter One conversation with Erin Gomez and Scott Walker of Juice Ranch! Theme Music Rising All Along by David Segall www.davidsegall.com Feedback? email: prakash@togethersb.com

Guest Jim Semick, Founder & Chief Strategist of ProductPlan https://www.productplan.com/ Santa Barbara is becoming more and more known for its budding tech community because of the amazing software companies that reside here. ProductPlan is one of them and acts as the world’s leading product roadmap software. They are trusted by thousands of companies, some of which include Nike, PBS, Microsoft, Coca Cola and more. In this interview, I chat with the founder Jim Semick about where he gets his motivation, his experience in helping grow other successful companies in Santa Barbara like Appfolio, and how that enabled him to take smart risks by validating his ideas with customers before building anything at all. Enjoy this Chapter One conversation with Jim! Theme Music Rising All Along by David Segall www.davidsegall.com Feedback? email: prakash@togethersb.com

Guest Kate Flynn of Sun & Swell Foods https://sunandswellfoods.com/ Kate started Sun & Swell Foods with her husband Bryan in 2016 on a mission to make healthy snacks more accessible. Their creation of clean and simple plant based snacks has grown from being a local favorite to distribution at hundreds of venues in the US like Barre3. WeWork, Alfred coffee and many more. In this conversation we cover everything from Kate’s corporate journey after graduating Harvard business school to the struggles she faced with food growing up which was the real catalyst for Sun & Swell. I sat down with the Founder& CEO Kate Flynn to learn more about the first part of her journey. Theme Music Rising All Along by David Segall www.davidsegall.com Feedback? email: prakash@togethersb.com

Guest Karim Kaderali of Santa Barbara Axxess http://www.sbaxxess.com/ I’m sure all of you know about the Santa Barbara Axxess card, but if you are one of the few that don’t, it’s one of the fastest growing membership programs that gives consumers thousands of amazing deals to local merchants and local merchants access to us as new customers. The best part is that thirty percent of each membership goes to a school or non-profit and if you live in this town, it’s pretty much a must have. Today it seems like everyone has one. After twenty years in business, they boast having almost 150k members, deals at over six hundred local merchants and their partnerships with schools and non-profits have raised over three million dollars! But, it wasn't always like this and it in fact took 8 years before things really got going for the company. For my first chapter 1 interview, I sat down with the Founder Karim Kaderali to learn about the first part of his journey. Theme Music Rising All Along by David Segall www.davidsegall.com Feedback? email: prakash@togethersb.com