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The Summit Podcast

Author: Kyle Hamer | Hamer Marketing Group

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Explore the world of businesses with an inside look at all things sales and marketing. Together, we'll explore the world of business life through the lens of everyday people doing extraordinary things to help their business and personal life flourish. Each episode will have practical how-to sales, marketing, or business advice for immediate application into your life or business.
72 Episodes
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Join us as Dave Reske and Kyle Hamer discuss what companies get wrong and what they get right as a relates to go to market plus agency relationships. David shares insight as an agency and marketing professional for 20+ years on how software companies can get more out of their relationships with agencies on paper click and SEO. Support the show
Dave Breshears and Kyle Hamer's original conversation on outbound in today's customer journey.  This is a shortened episode that didn't get fully recorded but was filled with great insight. Support the show
The customer by her journey is changing, and the tactics software companies are using to go and capture the market, money, attempting, and a rapid rate. What does this mean for outbound, inbound, in the motion of the sales development or business development rep teams? Our host, Kyle Hamer, sits down with Dave Breshears, Chief Revenue Mechanic, and talks all things SDR.Find out what it’s going to take to build a world class outbound sales motion.Support the show
Sales in today's buying conditions is changing, but are the selling motions and go-to-market strategies keeping up to support it?Nope, just ask Brent Adamson from Ecosystems.io. A challenger sales expert and sales aficionado points out what needs to change as buyers and sellers get further apart in an AI-enabled tech world.Support the show
There was little to no structure when Heather joined her company. She was to be in charge of Marketing Operations, little did she know this would be an entire RevOps build-out. Heather and her team would need to build the process, document it, and configure the tech to enable hyper-growth.What did she do, and how did she help her company grow 3x revenue in 22 months? Don't ask, listen in as Heather Robinette gives you an inside look at how to build a RevOps team from scratch.Support the show
Andrew Royal joins to discuss how the trick to unlocking exponential growth is using data for start-ups and scale-ups. His insight and experience across industries and companies bring fresh insight into how to get the most out of your data.Support the show
Ellza Molack joins us to discuss how psychology based marketing is transforming B2B marketing. We explore what this means for ethics and strategy in the early days of AI.Support the show
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Building a world class design team takes understanding the design process, strong project management skills, and most importantly, the ability to talk to creatives. In this conversation with Francesca Burns and Kyle Hamer discuss what it takes to build a world-class design team of both internal and external designers focused on brand, on production, and teaming together to deliver unforgettable integrated customer moments across in person, on the web, and in app design experiences.Support the show
AI has impacted qualitative market research and will never be the same again. Matt Seltzer of Intuify stops in to talk cheeseburgers, market research, and artificial intelligence with our host Kyle Hamer.Support the show
There's a new gig in town. Well, maybe not new, but fractional engagements are catching on in the B2B space. We sit down with Brett Schklar of Grow Powerful to discuss how the landscape is changing for many executives, and its impact on the CMO role.Support the show
What's wrong with the CMO & and business? Today's modern marketing leaders are struggling to hold tenure and create confidence in the C-Suite. Why is that?Mark Stouse returns and expands on what he's seeing happen in the market as we face changing economic headwinds.Join us as we take an inside look at what it takes to drive change and create a true voice of marketing in the C-Suite.Support the show
Economic headwinds have you scratching your head and killing your marketing efforts? You're not alone. The digital world of SaaS GTM and marketing is changing rapidly.Embrace AI or run away?Is outbound dead, is inbound on life support?What should marketers do to stand out in a noisy market?Our special guest Russ Sommers and host, Kyle Hamer, dive into these topics and more as they unpack what today's marketer faces.Support the show
COVID hit small businesses hard across America.  In states like California businesses were all but shut down by the stay at home and closure orders.  All is not lost, especially if you listen to this episode on preparing your business to compete locally. It's been said to be an expert you need to be able to share knowledge effortlessly.  In a world of SEO experts, Steve Wiideman stands apart and this episode he shares simple, quick, and free tips on how small businesses can survive and thrive during the pandemic.  His love for food and local shops drives his message as he showcases tricks for getting noticed and to return the phones to ringing.Steve's expertise helps companies like IBM, Walt Disney, Applebees, IHOP, and others put together SEO and Content strategies to help the most popular pages rank.  Even if you're not a small business, you're going to love how simple the strategies are for long term success.  Listen into to find out about the future of SEO, voice search, and where content is headed. About Steve WiidemanSteve drives the innovation of our company’s service offerings, including our SEO Roadmap solution introduced in early 2015. Steve has consulted for various enterprises and well-known brands for over 10 years, while playing key roles within multiple agencies and solution providers in the inbound marketing industry.Specializing in SEO Strategy, Steve likes to organize search into specific disciplines broken down by business model. For natural search, Steve believes in only three fundamental requirements: Relevancy, Visibility and User Behavior. For local search, Data, Landing Page, Citation and Reputation are the keys to success.These requirements are organized into our SEO Roadmap system with training videos and documentation by Steve and the team here at Wiideman Consulting Group, making the job of improving search result visibility simple and intuitive.While serving as an adjunct professor at UCSD and CSUF, Steve’s also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer.When not at work, Steve enjoys traveling with his family, reading historical fiction, and training his Padawan Jedi here in La Mirada, CA.About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.Support the show
Marketing is simple and digital marketing is simpler.  All you have to do in order to be successful is run some A/B tests and you'll know exactly what needs to be done to scale.  Not so fast.Conversion rate optimization is a hot new trend for companies focused on growing their web revenue, making customers stickier, and scaling quickly.  What may surprise you is CRO is more entailed than changing a button color, adding better sales copy, or changing photos - great conversion rate optimization is built on a solid foundation and culture.We sit down with Guido Jansen to get into what really matters for great CRO.  Guido shares the four pillars of conversion rate optimization, where the journey to success really starts, and how to build a team passionate about finding the best outcomes.About Guido JansenGuido is from Amsterdam, The Netherlands and is a cognitive psychologist and usability specialist focused on E-commerce. As a freelance consultant he helps companies to build international customer experience optimization teams and to build a culture around experimentation and validation in the whole company.Since 2008 Guido’s work included many Magento projects, he is a Magento Master for 2019 and is part of the Board of Directors for the international Magento Association. Since 2019 he also hosts the popular weekly CRO.CAFE podcast in which he extracts the most valuable tips from optimization experts. Guido is often invited to speak at international events about persuasion, e-commerce, conversion optimization and experimentation cultures so we’re happy to have him at our event!About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.Support the show
Taking a business from 1M to 10M is filled with common obstacles.  All of these obstacles can be avoided, but only if you have the formula.  Regardless of market dynamics if you're looking to break through and make this year your best, you'll never find more sound advice than what is being shared by Josh Long.Josh is the author of Bottleneck Breakthrough - The 6 Levers of Business Growth, and in this episode, he's sharing his strategy for helping businesses experience wild success.  In this episode Kyle and Josh discuss:The growth leversHow to apply the leversWhere to turn when you're in a rutWhat are the signs you're missing an opportunity?Why business owners don't need to feel tethered to their businessAbout Josh LongJosh Long is a consultant who focuses on helping B2B companies in the $1 million to $10 million range breakthrough their current revenue plateaus and unlock rapid growth. Through his experience as an entrepreneur, marketing director for a company owned by Chet Holmes and Tony Robbins, and consultant, he has developed the Bottleneck Breakthrough Method. It has proven to be the most reliable method for unlocking rapid growth for his clients while reducing the risk of wasted capital in the process.About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.Support the show
The world is filled with stories that transform industries.  The story of how 20 refugees transformed the nail industry will keep help you see what curiosity can do for your career, your team, and for an industry.TedX speaker Van DuMone shares her story and tips on how you can use curiosity and happiness to move into your life's work. About Van DuMoneVan is the founder of worksmart. A progressive team development and leadership training consultancy that utilizes creativity, play, and experiential learning to evolve mindset, skill sets, and behaviors in the workplace. Her work is built on the foundation that we are all creative, good ideas can come from any level of an organization, and by cultivating idea sharing in the workplace, everyone has a chance to have their voice heard. And when that happens - company culture, performance, and innovation can skyrocket! She recently shared her work in a TEDx Talk titled, ‘What if? The Life Changing Power of Curiosity’.Van studied Psychology at the University of California, Santa Barbara and earned her MBA from Pepperdine University. With over 15 years of corporate and start-up experience, Van actively works to rewrite the way we apply creativity in the workplace, inviting clients to think with their hands and use right brain creative tools to disrupt traditional training methods. Her clients include gamechangers such as Google, LinkedIn, and Pandora. About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.Support the show
What do hot pockets and a hidden microphone have to do with creating a small business and survival during COVID?  When you know your why, the  motivation and dedication is easy.  Techy Tony Jackson sits down with Kyle and they talk about how computer problems, social media, and home-based businesses can flourish with the right conversations.  You'll love listening as Tony shares how his life adventure has created an income stream for his computer repair business and his podcast.Techy Tony shares his insight on :Finding your whyHow to focus your marketingWhat relationships really mean onlineWhen to launch a podcast and how to get the most out of itAbout "Techy" Tony JacksonAbout Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.Support the show
Being given a leadership position does not make you a leader, it makes you a manager.  In most organizations, the term leader is represented by "the boss."  What does it take to effectively lead when you aren't the boss?Chris Lin, a human capital professional with a passion for activating leadership from every corner of a company, sits down with Kyle and they discuss what leadership really is and how everyone inside an organization has a voice.  Chris shares his leadership principles on:How to be an effective leaderWhen to lead upWhere organizations can find leadershipWhat to do when you need to lead in the face of bad managementWhy so many are missing out on the power of their leadership voice.About Chris LinPeople are the most important resource within organizations, yet they aren't treated that way. Chris Lin is a People First Leader, focused on advocating for a positive and transformative employee experience. Chris is the host of the Leading People First podcast where he interviews international leaders to discuss how they prioritize people over profits, process, and clients.Chris is also a husband, father of two, a marathon runner, and Disney fanatic, unleashing his inner child upon the world.About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.Support the show
Outreach culture is in a fever pitch and everyone on LinkedIn knows there is value in using it as a sales tool, but what happens when outreach is lazy?  Getting the most out of connections on LinkedIn isn't a spray and pray numbers game.  It's about following a process.Michal Bohanes has a unique three-step process to help sales professionals connect and sell effectively on LinkedIn.  Some might call this a relationship growth hack, but Michal take the mystery out of outreach and puts personal back into personalization.In this episode find out how to:Use LinkedIn to build a steady stream of salesConnect with a 60%+Personalize outreach at scaleBuild relationships that compound your communityAbout Michal BohanesMichal Bohanes helps solopreneurs and small and mid-sized B2B build an organic client acquisition system on LinkedIn. Michal works with clients on 4 continents, time zones be damned.  In previous years, Michal has worked at Google and Booz Allen (now PwC) before ditching business class flights and free lunches for bicycle trips and Ramen lunches all the while building his business from his bedroom.  Since then, he has graduated into a beautiful home office, and the food has gotten better as well. Michal lives with his wife, baby son and hyperactive German Shepherd in a small town near Vienna, Austria. About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.Support the show
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