Starting from Scratch

Welcome to Raw Audio! Raw Audio is a segment that takes the unedited audio from meetings Morgan and Bertha have around the entrepreneurial things they are pursuing. We think it will provide a nice glimpse into some of their day-to-day activities. In this Raw Audio segment Morgan and his Dad have a strategy meeting about a Facebook advertising campaign they are going to run for the Cold Case Kid’s children’s book series. They discuss different customer segment to target and how to tailor ad content specifically to the people in those segments.

In the first Guest Interview episode of Starting from Scratch, Morgan sits down with his father Doug Archer to discuss his journey of writing a series of children’s novels in retirement called the Cold Case Kids. They talk about the importance of the writing process, collecting ongoing feedback from your target audience, the logistics behind actually printing a book and key sales channels the Doug uses to distribute his books. They also talk about the importance of retiring to something, not from something and how simply “putting yourself out there” can lead to unimaginable opportunities. We think the specific details of this podcast will bring a lot of value to those interesting in writing their own book. To learn more about Doug’s novel series visit www.coldcasekids.com.

Bertha and Morgan introduce the startup they are trying to start from scratch in the food industry. They discuss the initial motivation behind trying this, their current strategy, what they are currently doing to execute against that strategy and some insight on how they could have better identified hidden business problems that very few people are aware of to build a business around.

Welcome to Raw Audio! Raw Audio is a segment that takes the unedited audio from meetings Morgan and Bertha have around the entrepreneurial things they are pursuing. We think it will provide a nice glimpse into some of their day-to-day activities. In this Raw Audio segment Bertha and Morgan have a meeting around their Amazon re-selling business where they make product purchases, review potential product opportunities and discuss wholesale strategy.

In the first episode of Starting from Scratch, Morgan and Bertha discuss the Amazon re-selling business they recently starting operating. They go into details about their thoughts on who the opportunity is best for and share some ideas on how to get started.