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Make It Visible

Author: Michelle Kuei

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You’re full of amazing coaching skills, ideas, and a desire to make a difference, but marketing your coaching biz isn’t your thing?

Meet Michelle, your business bestie who knows exactly how to help coaches like you get seen, get heard, and get paying clients.

No more feeling invisible. Let’s make marketing easy-peasy and magical.

209 Episodes
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Do you love coaching but hate selling? You’re not alone! In this episode of Make It Visible, I sit down with sales expert Keith Harrison to break down the sales system every coach needs—and reveal what a closer really is (and why they could be the missing piece in your business). Meet Our Guest: Keith Harrison Keith Harrison is a sales coach and operations expert specializing in helping sales teams eliminate the stress of CRM management so they can focus on what truly matters—closing more dea...
Your first 60 seconds are the most important part of any presentation, podcast, or talk. Why? Because in those moments, your audience decides if they’ll keep listening. In this episode of Make It Visible, I’ll show you why the first 60 seconds matter so much and how to craft an opening that captivates, engages, and converts. What You’ll Learn: ✅ Why the first 60 seconds can make or break your talk. ✅ A step-by-step formula to craft a perfect opening. ✅ Practical tips to keep your audience h...
Landing speaking gigs doesn’t have to be intimidating! In this episode of Make It Visible, I’m sharing actionable tips on how to craft and deliver the perfect pitch to get a YES from event organizers and book the stages of your dreams. In This Episode, You’ll Learn: ✅ Why a strong pitch is the key to building authority and landing opportunities. ✅ The 5-step formula to create a compelling pitch that stands out. ✅ Bonus tips for building relationships and following up effectively. And don’t ...
If you’re overwhelmed by strategies, guides, and too much information, this episode is for you. Discover why sometimes, the real key to getting clients isn’t more knowledge—it’s clarity and the courage to invest in the right guidance. This is your reminder that building momentum is possible, and it starts with closing a few tabs and taking your first step forward. Drop me a line and share your thoughts! Meet Your Host: Michelle Kui – Your Visibility Marketing Coach & Business ...
In this episode of Make It Visible, we’re diving into the "Power Hour" – a simple, one-hour morning ritual that can transform your productivity and keep you on track with your coaching goals. I’ll guide you through structuring this focused hour to prioritize tasks, boost momentum, and stay consistent. Discover why this daily habit is perfect for coaches who want to make steady progress without feeling overwhelmed. Plus, I’ll share practical tips for implementing this ritual, the t...
In this episode, we dive into the power of storytelling for your coaching business. I’ll walk you through how to craft a story that not only connects with your ideal clients but also converts leads into paying clients. Sharing your personal journey can set you apart in a crowded market and build deeper trust with your audience. Key Takeaways: Why storytelling is essential in your marketing strategyHow to structure a story that resonates with your ideal clientsThe secret to using your story ac...
If you’ve been struggling to showcase your unique skills and attract your ideal clients, this is the episode for you! We’ll talk about the essential elements of a compelling offer, how to communicate the transformation it provides, and tips for pricing and promoting it with confidence. Ready to craft an offer that makes you the go-to expert in your niche? Key Points: The importance of having a signature coaching offer to differentiate yourself in a crowded market.Key element...
Feeling overwhelmed or afraid to say "no"? You’re not alone! In this episode, we’ll discuss why boundaries are essential for your energy and business success, common challenges new coaches face, and how to set and maintain boundaries without feeling guilty. If you want to avoid burnout and create a healthy, sustainable coaching practice, this episode is for you! Key Points: Why setting boundaries is vital for protecting your energy and ensuring long-term business success.Common boundary...
In this episode of Make It Visible, we tackle the all-too-common challenge of Imposter Syndrome that many newbie coaches face. Are you feeling like a fraud or losing sight of who you really are in your coaching business? You're not alone. We'll explore how Imposter Syndrome creeps in, why it often leads to an identity crisis, and, most importantly, how to break free from it. Key Takeaways: Understanding how Imposter Syndrome manifests in new coaches and why it often leads to self...
What if your personal story was the key to attracting high-paying clients and booking your dream speaking gigs? In this episode of Make It Visible, I’ll share how to craft a personal story that captivates your audience, builds trust, and converts followers into clients. Here’s what’s coming up: ✅ A framework to craft a story that captivates and converts. ✅ Why your story is the foundation of your brand. ✅ Bonus tips on using storytelling to elevate your Facebook ads. ✅ A sneak peek of my Ads ...
Hey coach, is your online presence doing what it should? In this episode of Make It Visible, we’re talking about one simple but powerful thing: an annual Visibility Audit. Trust me, it’s a total game-changer for connecting with your dream clients and building your brand. in this episode, you'll learn.... Why an annual Visibility Audit matters (and how it helps you grow).The 5 smart questions every coach and speaker should be asking.Easy ways to measure what’s working—and what’s not...
Think you need thousands of followers to make a difference? Think again. In this episode, we’re flipping the script on audience size and showing you why a small, engaged audience could be your biggest asset. You’ll learn how to build deeper connections, leverage your strengths, and make a massive impact with what you already have. get more tips like this from my inner circle Join the club Drop me a line and share your thoughts! Meet Your Host: Michelle Kui – Your Visibility Marketing C...
Struggling with no-shows and last-minute cancellations for your discovery calls? In this episode, you'll learn: 1. How to manage your scheduling link to avoid misuse and ensure commitment. 2. What works best to keep your appointment on their calendar. Plus, here's my bonus pro tip on how to make your call IRRESISTIBLE so that potential clients can't wait to talk to you. Drop me a line and share your thoughts! Meet Your Host: Michelle Kui – Your Visibility Marketing Coa...
In this episode, we tackle a pressing question for many coaches: How do you use social media to attract and secure coaching clients? Whether you're new to social media or have been relying mostly on referrals, this episode is packed with practical tips to help you build a strong online presence and create meaningful connections with potential clients. We'll cover three key steps: optimizing your social media profiles to clearly showcase your coaching services Treating social ...
In this episode, I discuss a common challenge faced by new coaches: the struggle to find their niche and the identity crisis that often accompanies it. If you’ve ever wondered, “Am I good enough to coach on this?” this episode is for you. We explore practical strategies for overcoming perfectionism and imposter syndrome and for leveraging your unique experiences to build a thriving coaching business. Key Points: Understanding the 10% Edge: You don’t need to be an expert at ev...
Have you ever wondered how the simple act of sharing your personal story could revolutionize your coaching business? In this episode, I'm pulling back the curtain to share what you want to learn and the stories you wish to tell, fostering a supportive and collaborative community. From filling gaps in your marketing strategies to creating straightforward systems, I'm here to help you build a coaching business that excites you every day. Drop me a line and share your thought...
I know you’ve seen the bold claims about how coaches use Facebook or LinkedIn to get paying clients. But when you’re actually on these platforms, it can feel like a never-ending pitch fest. 🙃 Remember when Facebook was like the new MySpace – a place to make new friends and have fun conversations? This phenomenon makes being on social even harder for coaches who are trying to leverage an online presence. Why? Because people are super cautious before they comment or say anything at all. It’s li...
Struggling with selling and marketing your coaching business because it feels icky or you're unsure how to articulate the tangible value of your services? You're not alone. In this episode, I'm breaking down the 10 best ways to effectively market your coaching business, helping you overcome these common hurdles and connect with clients who need your expertise. Drop me a line and share your thoughts! Meet Your Host: Michelle Kui – Your Visibility Marketing Coach & Business Best...
In every entrepreneur's journey, there comes a pivotal moment when the familiar ground of a stable career gives way to the thrilling yet daunting path of coaching. For me, that moment arrived amidst a family emergency while tied to the confines of a pharmacy job. I leaped full-time coaching, and this episode delves into the raw emotions and mindset shifts that accompanied that decision. In this episode, I talked about THAT breaking point Drop me a line and share your thoughts! ...
Starting a coaching business can be daunting, especially when you feel pressured to immediately define a niche. This pressure might even be the reason why you're hesitating to fully put yourself out there. Here are some ideas of how you can leverage your existing skills and passions can be a powerful way to create meaningful interactions and build a client base without confining yourself to a specific niche right from the start. Drop me a line and share your thoughts! Meet Your ...
Stuck in the learning loop, hopping from one program to the next, hoping it's the magic pill for success? In this episode, I got the scoop on the 5 DEADLY mistakes coaches are making that are costing them time, money, and sanity. So, if you're tired of feeling overwhelmed, scattered, and stuck in perpetual learning mode, I've got just the thing. I'm breaking down these pitfalls and guiding you on how to avoid them, paving the way for a successful, profitable coaching business. Drop me a...
💠 Overthinking is the number one reason coaches feel stagnant in their business. Things like creating an online course, giving talks in front of people, and even doing live videos didn't happen because overthinking can easily turn into procrastination. Having all these cool ideas but couldn't figure out how to start can feel like the more you have on your plate, the harder it is to see where to begin. 💠 In this episode, I'm going to share with you the 7 steps how I finally took to ge...
Ready to amplify your coaching business and cut through the social media noise? This is the episode where I lay out my top strategies for coaches hungry to boost their online presence without being chained to their content calendar. Drop me a line and share your thoughts! Meet Your Host: Michelle Kui – Your Visibility Marketing Coach & Business Bestie! Hey there! I’m Michelle Kui—Visibility Marketing Coach, Content & Email Marketing Strategist, Motivational Speaker, and A...
"Do I really need a website? Can't I just funnel all my traffic to my social media profiles?" In this episode, we tackled a big question many coaches have...the value a website adds to your coaching business and why relying solely on social media might not be enough. Plus, I'll walk you through the five crucial steps to consider before investing in your website. 🌐✨ Drop me a line and share your thoughts! Meet Your Host: Michelle Kui – Your Visibility Marketing Coach & Bus...
If the idea of selling sends shivers down your spine, or if the idea of self-promotion feels uncomfortably out of sync with who you are, this video is for you! We’re taking a deep dive into how to create content that sells your coaching - so you don’t have to! What you'll learn in this video: 3 tips on how to create content that turns your social media into a 24/7 sales forceWhy bypassing social media as a tool for selling your coaching might mean missing out on golden opportunities to connec...
Navigating the world of social media can often feel like steering a ship through a stormy sea—especially when you're trying to grow a coaching business. It's not just about posting regularly but posting with purpose, strategy, and intention. If you've found yourself spending countless hours brainstorming content, only to be met with crickets, you're not alone. But before you consider outsourcing to a social media manager, it's crucial to understand the core of what makes soc...
In this episode, I shared my top three favorite automation tools in your coaching business for 2024. What you'll learn: The importance of a scheduling system like Calendly or Acuity for managing availability and pre-screening clientsUsing an all-in-one project management tool like Notion, Trello, Monday, or Asana to track clients, plan social media, and organize coaching session notes and tasks The benefits of an automated marketing tool like Later or ConvertKit for scheduling social med...
Struggling to juggle a full-time job and managing your coaching business's social media? Let's fix That! 📌 What You'll Learn: ➡️ Setting Priorities and Planning: Learn the art of prioritizing and planning your social media activities to maximize impact. ➡️ Leveraging Automation Tools: I'll share my favorite tools like Metricool, PlanThat, and Later to make your life easier. ➡️ Batch Content Creation: Find out how to create content in batches, saving you time and reducing stre...
Do you feel like you're constantly creating social media and blog posts, pouring your heart and soul into your content, yet it doesn't seem to convert into paying clients? This struggle can be frustrating and disheartening, especially when you're passionate about coaching but can't seem to make the impact you desire. Discover the top 3 reasons why your social media posts aren't converting followers into paying clients in this episode. 🔑 Key Takeaways: Why it's crucial and ...
In today's episode, we're tackling a familiar feeling of déjà vu in the coaching world - doing the same things repeatedly and expecting different results. It's time to break the cycle and gear up for a profitable 2024! 🌟 Key Highlights: The Trap of Inconsistency: We dive into why jumping from one platform to another (hello, LinkedIn, and Instagram!) might be holding you back and how consistency is the secret ingredient for marketing success.Blueprint for Client Attraction: Discover how to cre...
📅 2023 was like a thrilling ride on a digital rollercoaster, right? We zoomed through a landscape that changed faster than we could tweet about it! 😅🚀 In this episode, I'm diving into my 2023 - a year that was all about growth, learning, and some super cool ah-ha moments. Let's unpack it together! 2023 Key Takeaways: 🗝️ Content is King: It's all about creating stuff that makes you go "Wow!" Quality over quantity, always. 🎨👑 AI and Us: Embracing AI tools for smarter, more personalized co...
In today’s episode, we're talking about Holiday FOMO and what you need to know about marketing our services during this festive season to make them effective. You'll learn...: why simply throwing out promotional posts doesn't cut itwhy the essence of selling isn’t just sellingWhat you can do to change and maximize your profit Wanna know how to build that genuine, trust-filled relationship with your audience before even thinking of asking for their commitment? Tune in, grab yo...
In this episode, it is my absolute pleasure to introduce my guest today, Heather Campbell. She's an entrepreneur, brand strategist, creative problem solver, marketing sherpa, AND a huge Pearl Jam fan! Heather's got a knack for working with big-thinking, big-hearted, messy-minded creatives, helping them design marketing and messaging that truly reflects their awesomeness. So, buckle up and brace yourself for an episode that's going to inspire you, make you laugh, and I promise ...
In this episode, we're joined by Lisa Lopez, a beacon of joy and a Certified Happiness Coach. As the founder of Live Happy Coaching, Lisa dedicates her expertise to guiding women over 30 towards a life marked by happiness and purpose. Lisa is a beacon for coaches who aspire to cultivate a thriving community that brings a bouquet of wisdom, sharing how she intertwines her floristry finesse into a coaching practice that's less about the hustle and more about heart. You'll learn from this epis...
Struggling with writer's block even though writing isn't your main gig? In today's episode, I'm chatting with Jacqueline Fisch, an accomplished author, copywriter, and the mind behind The Intuitive Writing School. She specializes in helping creatives overcome writer's block and perfectionism and aids business professionals in articulating their authentic voices to make a significant impact. Our discussion explores sophisticated techniques to elevate your social media and blog content, in...
The conventional wisdom in the coaching industry is that defining your niche is the first step to success. While having a niche can certainly help you stand out, it's not the end-all-be-all. The emphasis on finding a niche can sometimes become a roadblock, delaying your entry into the market. The key is to start creating content that resonates with your audience, even if you haven't yet defined your niche. In this episode, I'm going to reveal the 3 tips on how to attract clients without...
Being an entrepreneur isn't just about having a great idea or a unique product; it's a lifestyle you choose. This choice comes with its own set of challenges, especially when you're juggling multiple roles in your life. Whether you're a parent, a spouse, or a caregiver, your day is a complex puzzle. Having clarity allows you to design your day effectively, ensuring that you're not just busy but productive. Clarity helps you set priorities, allowing you to focus on tasks that align with yo...
An email list is not just a list; it's your direct line to your potential clients! Unlike social media or other platforms where your message can get lost in the noise or be subjected to ever-changing algorithms, an email list is a direct, unfiltered channel to people who have expressed interest in what you offer. But if you are a newbie coach, starting an email list from scratch can be challenging - where to start, how to begin. In this video, we're going to cover 5 important decision-ma...
Are you tired of hosting webinars that only your mom shows up to? 😅 Don't worry, you're in the right place! In today's video, I'm sharing 4 game-changing hacks that'll turn your webinar into THE event everyone wants to attend. 👇 Resources Mentioned: Craft your signature talk that turns crickets into clients Other related episode: 1. Creating, Messaging, and Scheduling your social media posts without the Overwhelmed 2. The ONE Place to Be for Marketing Your Coaching Business 3....
Today, we're thrilled to have Stefanie Fernandes, a certified parent coach and an expert in Rapid Transformational Therapy and Brainworking Recursive Therapy. Stephanie takes us through her transition, revealing her fears, struggles, and triumphs as she left her corporate job to start her own coaching business. Her tale is a profound reminder that sometimes, our purpose and fulfillment outweigh financial gain. What You'll Learn: Why there's no such thing as a "perfect" social media pre...
Are you tired of the client chase and ready to actually get some paying peeps through the door? Well, you're in the right place! In this week's coffee bar latte lesson, we're diving into the nitty-gritty of what's probably keeping you up at night. Trust me, you're not alone in this struggle, and I've got your back! Let's talk social media, shall we? 📱 It's not just for cute dog pics and TikTok dances anymore. It's a goldmine, people! I'm breaking down three—...
Are you a female coach caught in the relentless pursuit of perfection? Do you find yourself constantly measuring up to impossible standards, feeling like you're never 'enough'? In our latest episode, we sit down with Nanci Reed, a Sacred Embodiment Coach and Author, to explore the liberating power of embracing your perfectly imperfect self. This episode is a testament to the idea that a shift in mindset can indeed change everything. Key Takeaways Trust the wisdom of your soul.Live from y...
Can you believe we're already halfway through the year? Time flies when you're passionate about what you do. But passion alone isn't enough to build a successful coaching business, is it? You've got a snazzy website, invested in top-tier courses, and spent countless hours honing your craft. Yet, the sound of crickets is louder than the "YES" you're hoping to hear at the end of a discovery call. Your calendar looks emptier than a movie theatre during a bad film. You might even start to ...
In this episode, I'm super excited to let you in on my special formula for creating a brand message that not only grabs attention but also turns casual followers into devoted, paying clients. Join me as I guide you through my five-step process, fondly known as BRAVE - an acronym for Believable Character, Relatability, Agitation, Victory, and Execution. We'll dive deep into the significance of truly getting to know your audience, linking with their experiences, and tackling their challenges ...
In this riveting episode of "Make It Visible," I am joined by fellow visibility expert Nina Macari to the mic. Nina Macarie is a visibility expert helping female entrepreneurs get more visibility and connect with dream clients through podcast interviews. She is the creator of the P.I.T.C.H. podcasts framework, helping clients pitch themselves to the right podcasts with ease and confidence in an authentic way. After sending hundreds and hundreds of podcast pitches and also seeing...
Being a solopreneur is like riding a rollercoaster by yourself - up and down, round and about. Are you feeling overwhelmed and not sure how to get started? My guest, Brittany Dixon, is a business system strategist and productivity coach. Brittany helps entrepreneurs build businesses without burnout by creating minimalist business & productivity systems to do more in less time. She organizes routines, time management & tech to work better for you! A former...
As an introverted woman coach, the idea of building a personal brand and online presence can seem daunting. It may even feel like you have to put on a fake persona just to get clients. Going out of your way to do things that feel against your values and integrity. But...the truth is creating a strong and authentic personal brand is not a one-size-fits-all approach and it's something that can be achieved as an introverted woman coach. In this episode, I am going to share with...
As an introverted coach, you may feel like you're at a disadvantage when it comes to marketing. Perhaps you feel like you need to be loud and outgoing to appeal to your target clients. But this simply isn't true. You can be yourself and still attract the clients you want. In this episode, we'll discuss the top 5 mistakes quiet coaches make in their marketing strategies and how to avoid them. In this episode you will discover... How can coaches create a clear brand that se...
Emma Tessler is the Founder + CEO of Ninety Five Media; a woman-run digital marketing agency that builds results-driven digital marketing strategies for scaling brands. Emma is a true powerhouse in the digital marketing world, with over 100 clients in 25+ industries, and she's here to share her top tips on how to create content that converts and generates consistent cash flow with ease. But this isn't just another boring interview. Emma's energy and expertise are going to ...
Are you an introverted woman life coach who finds public speaking intimidating? You're not alone! Many introverts prefer quieter activities and find it uncomfortable to speak in front of large groups. But, did you know that public speaking can be a powerful tool to establish your credibility, connect with your audience, and grow your coaching business? In this episode, I'm going to dive into the world of public speaking for introverted women coaches. I'll be sharin...
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