Immersal Augmented Reality Podcast

Baran Korkmaz is the 16 year old London-based founder and CEO of Arway -  a dynamic indoor navigation app. In this episode, we discuss how Baran started coding at the age of 11, what led his prototype app to win awards at the British Invention Show and The Big Bang Fair as well as gaining nationwide media coverage from Sky News, BBC, The Guardian. Baran also talks about the importance of having mentors, shares his favorite books and reveals news about a potential acquisition of his company in the coming weeks.

Aaron Joensuu is an AR software developer and 3D artist based right here in Helsinki. In this episode, we discuss AR apps that are done well and those that are done not so well.  Is the available technology being utilized to its full potential? Or does the tech need to improve before we get mass adoption of Augmented Reality? Aaron also talks about his daily work with UX and 'handling touch events': enabling the user to manipulate objects in 3D space in a natural and intuitive way. 

Are brands warming to the idea of utilizing AR in sales and content? I discuss this and other ideas with AR and Marketing expert Scott Mcleod who is based in Lossiemouth, Scotland.