The Communication Conversation with Ashley DeLuca

With closing the podcast doors, we're sharing why and what to expect coming next. Thank you for being part of my world for over 100+ episodes, now it's time to pivot that attention. Come hang out over on Instagram!

Within the last year, I have really dove into human design and with that, I have gotten SO much clarity around who I am and how I work best. That's why I brought on my friend Haley Rodgers. Haley is a Business Coach and Human Design Expert who helps entrepreneurs align their business with how they're uniquely wired for success. And you can find her over on Insta!  Wait, don’t forget your guac! Be sure to hop over to my Instagram where I dive more into how to use Conversational Email Marketing to create relationships, revenue, and retention! Or if you're ready to dive into my top 5 emails and learn the 5 email types that created $75k+ in sales, 25% increase of open rates, and that put sales on autopilot...go here! Grab your free Convertkit pass... If you're looking for the best email marketing provider on the block, look no further than Convertkit. They are the company I trust to house my email list and many of my clients too. With its simple interface, it packs a powerful punch for creators looking to build not just an audience, but a true community using email marketing. PS. This content is NOT sponsored. Some product links are affiliate links which means if you buy something we'll receive a small commission. 

If there is one thing we can all use a dose of...it's Trainer Dane's positivity. That's why I'm so incredibly excited to have him on the show and share with you how you can ring in the new year with positivity!  You can find Trainer Dane over at  Wait, don’t forget your guac! Be sure to hop over to my Instagram where I dive more into how to use Conversational Email Marketing to create relationships, revenue, and retention! Or if you're ready to dive into my top 5 emails and learn the 5 email types that created $75k+ in sales, 25% increase of open rates, and that put sales on autopilot...go here! Grab your free Convertkit pass... If you're looking for the best email marketing provider on the block, look no further than Convertkit. They are the company I trust to house my email list and many of my clients too. With its simple interface, it packs a powerful punch for creators looking to build not just an audience, but a true community using email marketing. PS. This content is NOT sponsored. Some product links are affiliate links which means if you buy something we'll receive a small commission. 

When it comes to selling in email marketing, there can be a bit unknown when it comes to how to balance between soft vs. hard selling. In this episode, we’re diving into when to soft and hard sell in your emails without being a sleaze ball about it! What you’ll learn:  The purpose of a soft vs. hard sell The intention behind when you're selling How to soft vs. hard sell in email Wait, don’t forget your guac! Be sure to hop over to my Instagram where I dive more into how to use Conversational Email Marketing to create relationships, revenue, and retention! Or if you're ready to dive into my top 5 emails and learn the 5 email types that created $75k+ in sales, 25% increase of open rates, and that put sales on autopilot...go here! Grab your free Convertkit pass... If you're looking for the best email marketing provider on the block, look no further than Convertkit. They are the company I trust to house my email list and many of my clients too. With its simple interface, it packs a powerful punch for creators looking to build not just an audience, but a true community using email marketing. PS. This content is NOT sponsored. Some product links are affiliate links which means if you buy something we'll receive a small commission. 

Tune in on this week’s episode where Ashley talks about mapping out your 2022 email campaigns. Ashley will share main pieces on how to map out your email campaigns and how to keep it simple. If you’re having trouble mapping out your email campaigns, then this episode is for you!   What you’ll learn  Map out your email campaigns per quarter (1:22-3:45) How to map out your holiday email campaigns (3:48-4:30) Plan the purpose (5:01-7:15)   Wait, don’t forget your guac! Be sure to hop over to my Instagram where I dive more into how to use Conversational Email Marketing to create relationships, revenue, and retention! Or if you're ready to dive into my top 5 emails and learn the 5 email types that created $75k+ in sales, 25% increase of open rates, and that put sales on autopilot...go here!   Grab your free Convertkit pass... If you're looking for the best email marketing provider on the block, look no further than Convertkit. They are the company I trust to house my email list and many of my clients too. With its simple interface, it packs a powerful punch for creators looking to build not just an audience, but a true community using email marketing.   PS. This content is NOT sponsored. Some product links are affiliate links which means if you buy something we'll receive a small commission. 

In this week’s episode, Ashley talks to Stephanie Blake who is a business strategist and scaling expert who helps women scale their service-based businesses to 6+ figures while keeping them in the CEO seat and working less than 20 hours per week. Stephanie has helped hundreds of women start and scale their own businesses to reach their own freedom goals. So if you’re dreaming of becoming a confident CEO in the near future, today’s episode is for you.    What you’ll learn  The first step as soon as you become aware that you haven't really been making decisions from a competent CEO perspective (3:53-6:15) How to get work off your plate? (6:38-11:02) Learn more about the Competent CEO Masterclass (11:39-12:27)   Connect with Stephanie Blake Website - https://theblakecollective.com/  Podcast - http://behindtheirbusiness.com/  Confident CEO Masterclass - http://theblakecollective.com/confident-ceo  Facebook - https://www.facebook.com/thestephblake  Instagram - https://www.instagram.com/theblakecollective/    Pinterest - www.pinterest.com/theblakecollective    Wait, don’t forget your guac! Be sure to hop over to my Instagram where I dive more into how to use Conversational Email Marketing to create relationships, revenue, and retention! Or if you're ready to dive into my top 5 emails and learn the 5 email types that created $75k+ in sales, 25% increase of open rates, and that put sales on autopilot...go here!   Grab your free Convertkit pass... If you're looking for the best email marketing provider on the block, look no further than Convertkit. They are the company I trust to house my email list and many of my clients too. With its simple interface, it packs a powerful punch for creators looking to build not just an audience, but a true community using email marketing.   PS. This content is NOT sponsored. Some product links are affiliate links which means if you buy something we'll receive a small commission.

Tune in to this week’s episode as Ashley will be talking about her book launch and a little bit of the behind-the-scenes, the winds, not necessarily the losses but the lessons. Ashley will share the emotions behind the book, what is the process looks like, and other stuff behind it. If you are starting or have plans to write your own book or chasing something that is BIG, this episode is for you!   What you’ll learn  Forms of Rejections (8:37-17:20) The Win That Is Coming From The Other Side (17:21-18:20) 3 Big Lessons From This Book (18:30-19:07)   Wait, don’t forget your guac! Be sure to hop over to my Instagram where I dive more into how to use Conversational Email Marketing to create relationships, revenue, and retention! Or if you're ready to dive into my top 5 emails and learn the 5 email types that created $75k+ in sales, 25% increase of open rates, and that put sales on autopilot...go here!   Grab your free Convertkit pass... If you're looking for the best email marketing provider on the block, look no further than Convertkit. They are the company I trust to house my email list and many of my clients too. With its simple interface, it packs a powerful punch for creators looking to build not just an audience, but a true community using email marketing.   PS. This content is NOT sponsored. Some product links are affiliate links which means if you buy something we'll receive a small commission. 

Tune in on this week’s episode where Ashley celebrates for reaching 100 episodes in podcasting. She will talk about her top 3 lessons over her 100 podcast episodes and she will also share what you should focus on and what you need to let go of if you are doing podcasting or if you have plans on doing it. Stay tuned and you might be the next podcaster who will reach this far!     What you’ll learn  How people will move with you? (1:56 - 2:51) Why does consistency always win? (2:52 - 6:05) Does podcasting need to be perfect? (6:08 - 9:23)   Wait, don’t forget your guac! Be sure to hop over to my Instagram where I dive more into how to use Conversational Email Marketing to create relationships, revenue, and retention! Or if you're ready to dive into my top 5 emails and learn the 5 email types that created $75k+ in sales, 25% increase of open rates, and that put sales on autopilot...go here!   Grab your free Convertkit pass... If you're looking for the best email marketing provider on the block, look no further than Convertkit. They are the company I trust to house my email list and many of my clients too. With its simple interface, it packs a powerful punch for creators looking to build not just an audience, but a true community using email marketing.   PS. This content is NOT sponsored. Some product links are affiliate links which means if you buy something we'll receive a small commission.

In this week’s episode, Ashley talks to Jen  Donovan who is a master in getting businesses to focus on their marketing efforts to achieve their business goals. Jen has created this wonderful online marketplace community for rural and regionalist small business owners and has amassed an amazing 330,000 members making her the mayor of her own virtual city. That’s so awesome! So if you’re interested in getting your name out there, and making sure you’re investing in the right marketing efforts, today’s episode is for you.  In this episode, we dive into:    Human-to-human marketing as a baseline for your business How to talk in the language of buyers How being your authentic self can attract valuable customers   Wait, don’t forget your guac! Be sure to hop over to my Instagram where I dive more into how to use Conversational Email Marketing to create relationships, revenue, and retention! Or if you're ready to dive into my top 5 emails and learn the 5 email types that created $75k+ in sales, 25% increase of open rates, and that put sales on autopilot...go here!   Grab your free Convertkit pass... If you're looking for the best email marketing provider on the block, look no further than Convertkit. They are the company I trust to house my email list and many of my clients too. With its simple interface, it packs a powerful punch for creators looking to build not just an audience, but a true community using email marketing.   PS. This content is NOT sponsored. Some product links are affiliate links which means if you buy something we'll receive a small commission.

Tune in on this week’s episode where Ashley talks about using surveys with email marketing. She also shares cool ways to use surveys that will allow us to get amazing responses and feedback from our ideal clients and also use it to incentivize them in exchange for that information. You will learn simple ways on how you can implement surveys in this short episode. Stay tuned!   What you’ll learn    Learn how to start the process of creating surveys with your email (1:19 - 2:39) How to implement and set up surveys (2:40 - 3:30) Advantage of using short surveys than long surveys (3:31 - 4:30)   Wait, don’t forget your guac! Be sure to hop over to my Instagram where I dive more into how to use Conversational Email Marketing to create relationships, revenue, and retention! Or if you're ready to dive into my top 5 emails and learn the 5 email types that created $75k+ in sales, 25% increase of open rates, and that put sales on autopilot...go here!   Grab your free Convertkit pass... If you're looking for the best email marketing provider on the block, look no further than Convertkit. They are the company I trust to house my email list and many of my clients too. With its simple interface, it packs a powerful punch for creators looking to build not just an audience, but a true community using email marketing.   PS. This content is NOT sponsored. Some product links are affiliate links which means if you buy something we'll receive a small commission.

Tune in on this week’s episode where Ashley discusses how to create or craft a profitable email launch strategy. She will also share the three phases and its intention to successfully launch your email marketing strategy. Make sure to tune in to get better results for mapping out your email launch strategy! What you’ll learn  Build your Pre-launch Phase or Waiting List Phase (2:48 - 4:07) Crack it Wide Open by the actual Sales Phase (4:08 - 5:21) Move Your Subscribers Forward with Post Launch Phase  (5:22 - 6:30)   Wait, don’t forget your guac! Be sure to hop over to my Instagram where I dive more into how to use Conversational Email Marketing to create relationships, revenue, and retention! Or if you're ready to dive into my top 5 emails and learn the 5 email types that created $75k+ in sales, 25% increase of open rates, and that put sales on autopilot...go here!   Grab your free Convertkit pass... If you're looking for the best email marketing provider on the block, look no further than Convertkit. They are the company I trust to house my email list and many of my clients too. With its simple interface, it packs a powerful punch for creators looking to build not just an audience, but a true community using email marketing.   PS. This content is NOT sponsored. Some product links are affiliate links which means if you buy something we'll receive a small commission. 

Tune in on this week’s episode where Ashley discusses how to build a relationship with your subscribers using conversational email marketing. She shared the biggest piece behind this whole process and dived into the actual welcome sequence itself. This episode would totally help you create incredibly long-lasting relationships that then lead to revenue. Make sure to tune in to get better results for your email marketing. What you’ll learn  How to create relationships using Email Marketing (3:12 - 4:40) The prime pieces involved in a welcome sequence (5:06 - 5:30) The 3 part email sequence that connects with your subscriber (9:52 - 15:51) Wait, don’t forget your guac! Be sure to hop over to my Instagram where I dive more into how to use Conversational Email Marketing to create relationships, revenue, and retention! Or if you're ready to dive into my top 5 emails and learn the 5 email types that created $75k+ in sales, 25% increase of open rates, and that put sales on autopilot...go here! Grab your free Convertkit pass... If you're looking for the best email marketing provider on the block, look no further than Convertkit. They are the company I trust to house my email list and many of my clients too. With its simple interface, it packs a powerful punch for creators looking to build not just an audience, but a true community using email marketing. PS. This content is NOT sponsored. Some product links are affiliate links which means if you buy something we'll receive a small commission.

This week’s episode is about a key piece most people are missing out in their emails. In a world so ravaged by crazy things, it’s important to step back and take everything with a grain of salt and a little bit of spice. A dose of this most important ingredient really changes the flavor of the mix and often encourages audiences to engage because who doesn’t enjoy a good laugh? So don’t miss out. Turn your life around with this very important tip. In this episode, we dive into:    What people really want - entertainment! Creating relatability and that spot-on connection piece you can use in your emails How to infuse humor into your emails (and it’s not just about adding jokes!)   Wait, don’t forget your guac!   Be sure to hop over to my Instagram where I dive more into how to create a customer centric business through intentional communication and customer journeys.

This week’s episode features Ryan Carruthers who helps people get more members for their membership-based businesses. He and Ashley discuss community engagement where they tackle the issues of why people don’t engage when they’re supposed to. If you’re in the business of getting people to subscribe to your membership, then today’s episode is for you!   In this episode, we dive into:    Content that creates action for the audience Creating a safe space for your audience The psychology of groups to get everyone engaged   Wait, don’t forget your guac!   Be sure to hop over to my Instagram where I dive more into how to create a customer centric business through intentional communication and customer journeys.

This week’s episode is all about bullet-proofing your year-end plans and properly planning your Q4 Campaigns where Ashley talks about her input on how much you're selling, versus how much you're providing value within these next three months. This will help you to send smart emails that convert in the holiday season ahead.   In this episode, we dive into:  How you can plan profitable Q4 campaigns at a high level. The details of your planning and how to fine-tune them  A mistake that I see a lot of people make when it comes to Q4 campaign planning   Wait, don’t forget your guac!   Be sure to hop over to my Instagram where I dive more into how to create a customer centric business through intentional communication and customer journeys.

For this week’s episode, Ashley shares a little bit of her experience from August in Sundance where she went to the process of diving into her calling and realizing that she’s here to show other people what’s possible like how a small-town girl moved into a bigger city, starting a business and then moving back to the small-town showing people that you can live from anywhere and do things.   In this episode, we dive into:    How you can clearly communicate your gift through emails How you make the pieces work for you How to start off with an outline with a purpose that connects   Wait, don’t forget your guac!   If you'd like to join the email strategy lab, hop on over to Instagram Ashley Kay DeLuca, type in the word lab. I'll get you more information and we will get you inside.

This week’s episode is such a treat for Ashley as she is joined by her good friend, Lupita Santana, Course Creation and Launch Strategist discussing Courses and building an audience while nurturing and educating them.  If you’re interested in how you can set them up, and plan them then this episode is for you.   In this episode, we dive into:    Why courses are effective to add to your offer stack How to package what to do for clients in an easy way Engaging through emails before launching   Connect with Lupita Santana You can connect with them over at https://lupitasantana.com/ Instagram - @lupitaa.santana   Wait, don’t forget your guac! Be sure to hop over to my Instagram where I dive more into courses and launching strategies.  

Tune in on this week’s episode where Ashley talks about the # 1 mistake when it comes to weekly emails. Because of the repetitive nature of weekly emails, many people don’t know what to write anymore. This is especially true for Youtubers and Podcasters. We’ve fallen into content fatigue and we lose audiences because of this. Your emails are supposed to keep your audiences stuck to you week after week, not scare them away. If you’ve had this problem, or are experiencing this problem, today’s episode is for you.    In this episode, we dive into:  The purpose of the weekly emails How to keep your weekly emails fresh The right structure for your weekly emails Wait, don’t forget your guac! Be sure to hop over to my Instagram where I dive more into how to create a customer centric business through intentional communication and customer journeys. 

Tune in on this week’s episode where Ashley discusses how Reddit has been a game changer for her business. She details how she received tips from Reddit users on how to get business flowing indefinitely to her. She also shares how it has helped her identify her pain points and grow her business exponentially. Make sure to listen to today’s episode to get useful tips and tricks to further your own career.   In this episode, we dive into:  Finding the correct Reddit community for you How I stopped competing with everyone and grew better The Entrepreneurial resume   Wait, don’t forget your guac! Be sure to hop over to my Instagram where I dive more into how to create a customer centric business through intentional communication and customer journeys.

Tune in on this week’s episode where Ashley interviews Jake Anderson who has had an amazing career path in his life. Today, they talk about the 3S method of Podcasting. Jake, who is a visionary, has a strong suit in building and creating systems and he uses that skill in the podcasting world. If you are interested in creating your own podcasts or are struggling with your podcast, today’s episode is for you.    In this episode, we dive into:  The easy way to create a framework for your podcast Why you should niche down your podcast The importance of repurposed content (and how to do it smarter not harder!) Connect with Jake Anderson Instagram - @jakeandersonlive   Wait, don’t forget your guac! Be sure to hop over to my Instagram where I dive more into how to create a customer centric business through intentional communication and customer journeys.