Secrets To Scaling Your Ecommerce Brand

From building social proof to working with influencers, and even navigating the coveted TikTok shop mall. Learn about the importance of cultivating an awesome shop presence, earning reviews, showcasing transaction volumes, and engaging with creators to drive traffic to your shop.In this episode, Jordan West gets into the latest trends and strategies for leveraging TikTok shop to drive sales and brand growth. From the crucial role of social proof and reviews to the importance of engaging with influencers and leveraging the TikTok shop mall, Jordan shares valuable insights and recommendations for brands looking to maximize their success on this platform. With practical tips and expert advice, this episode is a must-listen for any ecommerce brand looking to crack the code of social selling.Listen and learn in this episode!Key takeaways from this episode:When launching a TikTok shop, focus on building social proof through a significant number of sales and positive reviews to attract influencers.Consider starting with paid ads and hiring creators to promote the shop from the beginning to drive traffic. Going live on TikTok is recommended, and there are resources available to guide brands through the process.Aim to get onto the TikTok shop mall, which acts as a curated marketplace for reputable retailers.Understand the performance and brand qualifications required to be invited to the TikTok shop mall.Seek to work with reputable partners and continuously improve shop performance to maximize success on TikTok.Recommended Tools/App:Notion: https://www.notion.so/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.Learn more here: Subsummit

Emphasizes the importance of CRO in ecommerce and the impact it has beyond just improving the website, including reducing return rates, increasing lifetime value (LTV), and decreasing product costs.In this episode, Jordan West with Will Laurenson, they get into the realm of customer revenue optimization (CRO) and its impact on e-commerce success. Will shares his expertise in data-driven strategies, customer behavior modeling, and the significance of revenue per user in testing and optimizing e-commerce approaches. Listen and learn in this episode!Key takeaways from this episode:Utilizing data analysis and product development can improve customer conversion and retention.Incorporating customer feedback and speaking directly with customers is essential for business optimization and improvement.RPU is recommended as the ultimate KPI for testing the success of strategies in e-commerce, highlighting the importance of focusing on the revenue generated by each user rather than just conversion rates or average order value.The significance of user experience (UAM method - usability, anxiety, motivation) is emphasized as a means to inform website design and optimize customer experience.Case studies showcase the impact of split tests, such as the removal of an "in stock" tag leading to increased mobile conversion rates and the elimination of a timer resulting in additional revenue.Recommended Tools/App:Airtable: https://www.airtable.com/ Notion: https://www.notion.so/ Slack: https://slack.com/ Recommended Audiobooks:Real Dictators: https://www.noiser.com/realdictators The Rest Is History: https://www.audible.com/pd/The-Rest-Is-History-Audiobook/B0C5YNM53Z Today’s Guest: Will Laurenson, from Customers Who Click, Will has a background in B2C marketing and startups, and he shares experiences where he improved customer conversion and retention through data analysis and product development. He challenges the significance of conversion rate optimization (CRO) for e-commerce, emphasizing the importance of revenue per user over conversion rate. Will uses data to determine customer behavior and discusses how it informs their approach to website design and user experience. Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.Learn more here: Subsummit

Highlights the significance of having the right creative, with an emphasis on understanding where the creative fits within the marketing funnel and using psychology-based creative approaches.In this episode, Jordan West gets into the Facebook ad problems that many people are encountering. He shares his insights into the issues affecting Facebook ads in 2024 and outlines three key reasons why his company, Upgrowth Commerce, hasn't experienced the same challenges. Jordan also discusses a resource he created to help solve these problems and offers hope to struggling ecommerce brands. Listen and learn in this episode!Key takeaways from this episode:Using a good CAPI connector (conversions API connector) to improve data accuracy, reduce data loss, and enhance campaign optimization.Understanding where the creative sits within the sales funnel, analyzing Facebook spend towards specific creatives, and utilizing metrics like frequency and CPM to assess ad performance.Letting the AI do its job, feeding the right data, identifying the right creative, and setting up a testing environment that will work from day one.Recognizing that Facebook is a machine learning platform with a user experience focus, and prioritizing ad delivery optimization to ensure relevance and efficiency.Recommended Tools/App:Elevar: https://www.getelevar.com/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.Learn more here: Subsummit

We explored the revolutionary power of digital humans, streaming avatars, and how they're transforming online sales interactions. Imagine an empathetic, personalized sales experience that's available 24/7. From product recommendations to instant guidance, these AI sales agents are the game-changer your brand needs.In this episode, Jordan West and Alain Denzler, CEO and founder of Get It AI, get into the world of AI sales agents. Alain sheds light on the cutting-edge technology of streaming avatars and how they are reshaping the online sales experience in the Gen AI era. From integrating with different platforms to offering personalized interactions and emotional voices, Alain's insights provide a glimpse into the future of ecommerce. Listen and learn in this episode!Key takeaways from this episode:Streaming avatars can greet and guide visitors, provide video reviews, and initiate conversations to assist in the purchasing process, thus potentially improving conversion rates.Emphasizes the use of AI technology to create human-like sales agents capable of delivering personalized product recommendations and tailored sales responses based on customers' emotions.The potential power of incorporating empathy into AI sales agents, aiming to create a more conversational and empathetic sales experience for customers.The widespread adoption of digital agents in sales interactions, likening it to the transition from driving cars to autonomous vehicles and suggesting that future generations may find it hard to believe there was a time without AI sales agents.The need to comply with EU regulations when using digital humans, and how AI agents can reduce hesitancy and create more subtle and human-like selling experiences.Recommended Tools/App:GetitAI: https://www.getit.ai/  Today’s Guest: Alain Denzler, the CEO and founder of Get It AI, to revolutionize the sales experience, Alain's company utilizes streaming avatars, which he refers to as "digital humans," to provide brands with a face and voice for online sales interactions. He envisions AI sales agents as a transformative force in ecommerce, enhancing customer experiences through personalized, empathetic, and human-like interactions. Alain's approach emphasizes the fusion of advanced technology with the human touch, positioning his company at the forefront of the evolving landscape of AI-driven sales.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.Learn more here: Subsummit

Challenges facing agencies and brands in the e-commerce world. From the impact of app usage on website performance to the importance of ethical business practices, we explore the secrets to success.In this episode, Jordan West and Ben Sharf, co-founder of Platter, they get into the challenges and misalignments in the e-commerce industry, particularly in relation to app usage, pricing, and improving cost-effectiveness for brand owners. Ben shares his perspective on ethical agency practices and the unique solutions offered by Platter to address these industry issues.Listen and learn in this episode!Key takeaways from this episode:The discussion highlights misalignments between development agencies and brand owners, particularly regarding app usage, pricing, and improving cost-effectiveness for brand owners.There's a need to simplify app functionality to debunk the myth that building a high-converting storefront is expensive and time-consuming and to address the issue of brands getting stuck with too many apps, support teams, and high monthly expenses.Touches on potential partnership opportunities and investment offers, highlighting the strategy of creating a shared back office for mundane tasks and enabling agencies to exit at a higher multiple by being part of the roll together.Emphasizes the importance of agencies focusing on education, integrity, and efficiency in their operations, and providing cost-effective and transparent solutions for brands.Recommended Tools/App: Platter: https://www.platter.co/ Today’s Guest: Ben Sharf is the co-founder of Platter, a company offering a theme and app bundle with white-glove implementation to enhance profitability on Shopify storefronts. During the episode, Ben expresses frustration with agencies moving brands to Headless architecture to control operations and profit without considering ethics. He advocates for ethical agency practices, stating that Platter focuses on education, integrity, and efficiency. Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.Learn more here: Subsummit

The realization of what truly matters in life, highlighting the shift in priorities toward simplicity, spending time with family, and maintaining a strict sleep schedule to avoid burnout.In this episode, Jordan West and James Pieper brings us an eye-opening conversation. They dive deep into the topic of burnout and its impact on work habits and personal life. James shares his experiences in managing a successful ecommerce business, his journey from selling fabric online to building a thriving Shopify store, and the challenges he faced along the way.Listen and learn in this episode!Key takeaways from this episode:Both Jordan West and James Pieper share their experiences in developing sustainable work habits, including the significance of routines, set schedules, and time management to maintain work-life balance and avoid burnout.The speakers discuss strategies for managing stress and coping with difficult situations in business. They emphasize the need for resilience, problem-solving skills, and staying calm under pressure, drawing on personal experiences to illustrate these points.The importance of strategic business management and implementing sustainable practices to avoid urgency and burnout, as demonstrated through discussions on prioritizing non-urgent but important activities and effectively managing stress and pressure.The consideration of alternative approaches to business optimization and the potential for future discussions to explore differing opinions and experiences in specific areas, such as Facebook ads targeting and bid caps.Recommended Playbook/App:Shopify: https://www.shopify.com/ 7 habits: https://www.franklincovey.com/the-7-habits/ Today’s Guest: James Pieper is the owner of a beloved quilt store that provides raw materials for creating beautiful, handmade quilts. He believes in the power of creating something with love and giving it as a gift to someone special. He sees his store as a place that helps customers make something that will be cherished forever. With a passion for quilting and a dedication to providing quality fabric, James Pieper is known in the community as a supportive and enthusiastic advocate for the art of quilting.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.Learn more here: Subsummit

Planning engaging and informative content, promoting the live stream, engaging with the audience, showcasing products naturally, avoiding being overly salesy, and offering exclusive deals are crucial for success on TikTok Live.In this episode, Jordan West shares his insights on the potential of TikTok live shopping and provides tips and best practices for effectively using this platform to engage with audiences and showcase products. Jordan brings his expertise to the forefront, offering valuable advice for leveraging TikTok Shop Live to drive business success.Listen and learn in this episode!Key takeaways from this episode:Emphasizes the tremendous opportunity to make easy money by utilizing TikTok Shop Live Selling to promote your brand and product, with the potential to earn up to $1,000 an hour.TikTok Live Shopping offers real-time engagement with the audience, enabling instant purchases, and showcasing products in an authentic, unscripted manner, which helps in building trust and credibility.It's essential to continuously improve by learning what works, getting better, and cutting out dead spots, ultimately leading to better live streams and more effective product promotion.One does not need to be a Gen Z TikTok hero to succeed. Anyone, regardless of age or experience with TikTok, can leverage live streams to promote their products and reach a wider audience.Recommended Tools/App:Tiktok: https://www.tiktok.com/ Instagram: https://www.instagram.com/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.Learn more here: Subsummit

Emphasizing the importance of investing in data integrity, developing a stable sales funnel, and using intelligent ads to counter the impact of market forces.In this episode, Jordan West and Charley T, founder of Disrupter School dig into the complexities of data integrity in marketing, the impact of customer lifetime value and customer loyalty, and the optimal ways to approach Facebook ads for sustainable growth. They explore the subtle nuances of performance marketing, unpacking the myths surrounding customer loyalty, and stressing the importance of understanding the "whys" behind marketing strategies.Listen and learn in this episode!Key takeaways from this episode:Understanding data integrity is crucial for marketing, as focusing solely on efficiency without considering data integrity can lead to unstable cash flow for businesses.The 4 PI framework emphasizes a shift in understanding the marketing funnel, and the significance of organic content and customer-generated content in driving conversions.Customer loyalty may be considered a myth, and profitability often comes from second and third transactions, so focusing on the blended CPA for sustainable growth is important.Providing comprehensive education and offering master classes through platforms like Marketing Max, heat map, and Dora Denny can add value to businesses.Shifting the focus from just Facebook ads to offering proactive services to assist brands beyond advertising can have a positive impact on client discussions and the churn rate.Recommended Tools/App:Shopify: https://www.shopify.com/ Today’s Guest: Charley Tichenor IV, the founder of Disrupter School and a seasoned media buyer with over a decade of experience. As an expert in marketing and data integrity, Charley delivers valuable insights into data-driven marketing strategies, addressing issues of data integrity, sustainable growth, and the impact of market forces on performance metrics. Charley T. is also connected to Disrupter School and is active on social media, offering comprehensive education and industry master classes through Marketing Max, heat map, and Dora Denny.Connect and learn more about Charly T and Disrupter School:LinkedIn: https://www.linkedin.com/in/charleytichenoriv/ Website: https://www.thedisrupterschool.com/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.Learn more here: Subsummit

Impact of TikTok Shops, influencer marketing, and building high-converting storefronts from challenges of justifying budget to the evolution of software that automates influencer relationships.In this episode, Jordan West, Kenyon Brown, and Gary Garofalo are joined by CEOs from two leading companies, Loudcrowd and CreatorCommerce, as they discuss their innovative software solutions and the changing landscape of influencer marketing. Listen and learn in this episode!Key takeaways from this episode:The potential of influencer partnerships to drive sales through tailored website modes, particularly in different regions.The ease of access for creators to onboard and modify their products.The necessity of pairing CreatorCommerce with an affiliate platform and building high-converting storefronts, along with the willingness to partner with affiliate platforms.The importance of understanding and addressing shortcomings or areas where businesses do not currently serve.Leveraging software to automate influencer relationships and monetize creators at the bottom of the funnel.The alignment of landing pages with ads and the admiration for solutions offered by CreatorCommerce and LoudCrowd.Recommended Podcast/Audiobook:Molly Pittman: https://mollypittman.com/ Today’s Guest: Gary Garofalo, Co-Founder & CEO, LoudCrowd, a company that has been in the influencer marketing business for about 5 years. He and his co-founder, who have been friends for 15 years, started the company to solve the problem of inauthentic partnerships in influencer marketing. Connect and learn more about Gary and LoudCrowd:LinkedIn: https://www.linkedin.com/in/garyugc/ Website: https://loudcrowd.com/ Kenyon Brown, Co-Founder & CEO, CreatorCommerce, journey began at Tapcart, where he realized the importance of meeting customers where they are and understanding their needs. He saw a missing piece in the context of sales channels and worked to fill that gap. Although Tapcart didn't initially boast huge numbers, Kenyon's vision and hard work eventually contributed to its success, leading to impressive sales figures. Connect and learn more about Kenyon and CreatorCommerce:LinkedIn: https://www.linkedin.com/in/kenyonb/ Website: https://creatorcommerce.shop/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.Learn more here: Subsummit

Strategic guidance for maximizing your event presence, emphasizing the need for intentional networking, goal-driven approaches, and the art of fostering meaningful connections. In this episode, Jordan West and Chris George, Co-Founder and CEO of SubSummit take a deep dive into the resurgence of events and the pivotal role they play in business growth. Through their engaging discussion, they explore the value of face-to-face interactions, networking, and the power of intentional connections at events. With a focus on collaboration, the importance of faith, and the impact of subscription models, this episode is packed with valuable insights for both brands and service providers in the e-commerce industry.Listen and learn in this episode!Key takeaways from this episode:Shift from paying attention to competition to focusing on building one's own brand, emphasizing the importance of focusing on your own brand's growth rather than being overly concerned with competitors.The limitations of virtual meetings and the value of face-to-face interactions, encouraging attending events to network, build relationships, find solutions for business growth, and create partnerships.Attendees and solution providers are advised to approach events with specific goals and targets in mind, encouraging pre-event research and intentional networking as part of event preparation.Recommended Podcast/Audiobook:Modern Wisdom Podcast: https://chriswillx.com/podcast/ Seven Habits: https://www.franklincovey.com/the-7-habits/ Blue Ocean Strategy: https://www.blueoceanstrategy.com/books/blue-ocean-strategy-book/ Today’s Guest: Chris George, Co-Founder and CEO of SubSummit is an expert in the subscription industry, with a focus on the value of subscription models for both brands and service providers, emphasizing the importance of loyalty, membership, and subscription in building consumer relationships. With the rise of brands pivoting to subscription models, Chris and his team saw an opportunity to bring everyone together. After the challenges of COVID, Chris emphasizes the importance of face-to-face interaction, a lesson learned from the limitations of virtual meetings. He believes that nothing can replace the value of in-person connections and meaningful conversations.Connect and learn more about Chris and SubSummit:LinkedIn: https://www.linkedin.com/in/chrisgcertified/ Website: https://subsummit.com/ In this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.Learn more here: Subsummit

Concentrate on boosting sales for selected popular products through strategic ad campaigns, addressing potential influencer apprehensions and demonstrating market viability.In this episode, Jordan West discusses the ins and outs of TikTok Shop and how it will impact the ecommerce market in the near future. He delves into the challenges and opportunities of getting a brand onto TikTok Shop, emphasizing the importance of meticulous preparation and the avoidance of shortcuts. Listen and learn in this episode!Key takeaways from this episode:Understanding the potential impact of Meta rolling out the pixel for pixel copy in q3 this year and being prepared for the massive shift in the market.It takes a significant amount of time, effort, and paperwork to get a brand onto TikTok Shop, especially for supplement brands requiring certifications and approvals.The recommendation to avoid using the Shopify Connector and utilize AfterShip for better results to prevent potential issues and shutdowns.Influencers are more likely to engage with brands that already have sales. Boosting sales for the brand is crucial for establishing credibility.Starting with meta content, reusing successful content from TikTok itself, running Spark ads from the brand's page, and focusing on 3 to 5 top-selling products rather than the entire catalog.Recommended Tools/App:Aftership Feed: https://www.aftership.com/feedGrowth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.Learn more here: Subsummit

Turning mountains of collected data into actionable steps for effective decision-making in the e-commerce space. From optimizing customer acquisition funnels to dissecting the complexities of multi-touch attribution.In this episode, Jordan West and JJ Reynolds, share valuable insights on actionable information, avoiding analysis paralysis, and the importance of centralizing data for strategic planning. The conversation also takes a personal turn, exploring the hobbies and interests of JJ, including his recent foray into e-bikes and his approach to team building. Listen and learn in this episode!Key takeaways from this episode:Efficiently acquiring new customers involves measuring the marketing efficiency ratio and analyzing customer lifetime value.Effective data management is crucial, including the centralization of data into a warehouse for better reporting and action planning across all departments. Setting clear expectations and comparing them with actual outcomes is important when analyzing data. Mapping out user journeys and aligning them with observed outcomes in the data is key for effective marketing strategies.The importance of taking action on data and iterating, rather than blindly copying what others are doing.Recommended Tools/App:Notion: https://www.notion.so/ ClickUp: https://clickup.com/ Asana: https://asana.com/ Monday: https://monday.com/ Slack: https://slack.com/ Triple Whale: https://www.triplewhale.com/ BigQuery: https://cloud.google.com/  Recommended Podcast/Audiobook:The New One Minute Manager: https://www.kenblanchardbooks.com/book/the-new-one-minute-manager-6/ Today’s Guest: JJ Reynolds, Founder of Vision Labs, is a seasoned professional in the world of ecommerce, lead generation, and SaaS. With a keen understanding of the importance of taking action on data, JJ specializes in managing data for clients with 7-9 figure businesses in ecommerce, lead generation, and SaaS. JJ's expertise lies in identifying the best ways to acquire customers, reporting on data effectively, and taking strategic action to drive results.Connect and learn more about JJ and Vision Labs:LinkedIn: https://www.linkedin.com/in/jjreynoldsjr/ Website: https://visionlabs.com/ In this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.Learn more here: Subsummit

Optimizing towards brand-level metrics and customer lifetime value, and the pivot towards a unisex brand positioning based on customer feedback and insights.In this episode, Jordan West and Stephen Racano, Head of Growth at Geologie discuss the landscape of direct-to-consumer, omnichannel approach, and the potential solutions for their industry challenges. We learned about the importance of speed in agency partnerships, customer feedback driving brand evolution, and the value of TikTok Shop for brand exposure.Listen and learn in this episode!Key takeaways from this episode:Speed is crucial in the agency space, prioritizing a fast response over quality and price.Focus on optimizing towards brand-level metrics and lifetime value, rather than just conversion rate and cost reduction.Understanding customer lifetime value and brand alignment is key for successful marketing strategies.Rewarding and maintaining a consistent brand message across all channels, particularly through customer reviews, builds brand trust.Leveraging AI and customer feedback can inform pivots in brand positioning and product offerings.Tailoring marketing strategies to fit each channel, including DTC, retail media, and in-store strategies.Recommended Tools/App:Chat GPT: https://chat.openai.com/ Bard/Gemini: https://gemini.google.com/ Today’s Guest: Stephen Racano, Head of Growth at Geologie, is a well-rounded digital marketing professional with 15+ years of experience in executing & measuring the digital marketing ecosystem. He complements his marketing & business proficiency with a technical skill-set that ensures a strong measurement foundation for cross-channel digital strategies. Stephen help deliver 5x+ year over year growth for 2 consecutive years. Stephen loves to share his passion for analytics and marketing strategies with his team and clients.Connect and learn more about Stephen and Geologie:LinkedIn: https://www.linkedin.com/in/sracano/ Website: https://geologie.com/ Instagram: https://www.instagram.com/sracano/ Amazon: https://www.amazon.com/stores/page/8CA37F82-57A5-41D1-90E3-8DF8F7DDE1E3 Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.Learn more here: Subsummit

Explore the dynamic strategies, game-changing tactics and groundbreaking insights for growth, including utilizing platforms like Facebook Groups, YouTube channels, and TikTok Shop.In this episode, Jordan West and Mina Elias shared about honing in on valuable content creation to revolutionize your agency's approach. They delve into the strategies that propelled Mina's Amazon agency to tremendous success. Discover how Mina's journey from MMA fighter to engineer to supplement brand creator culminated in his thriving Amazon agency managing 185 brands. Learn about his game-changing tactics for TikTok Shop and witness how her YouTube strategy skyrocketed lead generation. Listen and learn in this episode!Key takeaways from this episode:Emphasizing the importance of providing value to customers over self-promotion for DTC businesses.Implementing strategies, such as offering downloadable resources and utilizing SEO optimization tools, to increase inbound leads for an agency.Leveraging collaboration and community building, including targeted collaborations, UGC content, and engaging community managers, to support growth in the e-commerce space.Recommended Tools/App:Tinuiti: https://tinuiti.com/ TubeBuddy: https://www.tubebuddy.com/ Recommended Sites:Jim Stoppani - JYM Supplements: https://jymsupplementscience.com/ MrBeast: https://www.youtube.com/@MrBeast Today’s Guest: Mina Elias, Founder of Trivium,  feeling trapped in the corporate world, Mina decided to start his own supplement brand, MMA Nutrition, focusing on electrolyte powder. As an MMA fighter himself, Mina wanted to create a product that he would personally use. He started his journey as an MMA fighter in 2013 and continues to pursue his passion for the sport while also running his successful supplement brand.Connect and learn more about Mina and Trivium:Instagram: https://www.instagram.com/theminaelias/?hl=en LinkedIn: https://www.linkedin.com/in/theminaelias/ Website: https://triviumco.com/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.Learn more here: Subsummit

Explore the untapped potential of TikTok shops with influencer seeding and UGC content. Unleash the power of compelling visuals and influencer-driven engagement to amplify your brand's presence.In this episode, Jordan West dove deep into the world of TikTok shops. Jordan shared invaluable insights into the nuts and bolts of TikTok shops, including eligibility, setup processes, common mistakes, and strategies for growth. He delved into the intensive work involved, the potential for brands, and even offered practical assistance for both brands and agencies looking to tap into this once-in-a-lifetime opportunity. Listen and learn in this episode!Key takeaways from this episode:TikTok shop is a game-changer for ecommerce brands, driven by influencer-led social selling.The key to success is to embrace TikTok shop as a once-in-a-lifetime opportunity, leveraging its potential for massive sales growth.TikTok shop requires significant effort in outreach, influencer management, and scaling initiatives for sustainable success.Leveraging influencer content and going live are important strategies to drive organic growth on the platform.Brands and agencies can benefit from a fully managed TikTok shop service or an accelerator program to navigate the complexities and maximize opportunities.Recommended Tools/App:Refunnel: https://app.refunnel.com/Aftership Feed: https://www.aftership.com/feedArchive: https://archive.com/Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.Learn more here: Subsummit

When selecting an agency, prioritize proven execution and strategy, and trust in your own expertise as a business owner. Look for agencies that focus on delivering execution and strategy, rather than just influence and relationships.In this episode, Jordan West dives into the topic of why agencies don't always live up to expectations. Drawing from his experience running an agency and working with diverse clients, Jordan sheds light on the systemic issues he perceives within the agency world. He delves into the concept of misaligned incentives and highlights the need for a shift in the approach to agency-client partnerships.Listen and learn in this episode!Key takeaways from this episode:Agencies often have massive overhead to cover and must charge a certain amount to brands, leading to misaligned economics and the potential for filler work that may not be valuable to the brand.When working with an agency, it's important to seek high execution and strategy. Business owners should trust in their own knowledge and expertise in building their brand and seek an expert to assist with execution and potentially tweak strategy, rather than assuming the agency knows more about their brand than they do.Business owners should look for the value gap when choosing an agency.While relationships with agencies are important, the focus should primarily be on getting business results rather than simply fostering a strong relationship with the agency.In the past, agencies have been inclined to emphasize influence and relationship-building over execution and strategy. Business owners should be mindful of this and seek agencies that prioritize the elements that lead to actual business results.Recommended Sites:CliftonStrengths: https://www.gallup.com/cliftonstrengths/en/252137/home.aspx Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.Learn more here: Subsummit

Insights on various promotion strategies including organic sharing across social platforms, utilizing email and SMS lists for re-engagement, exploring partnerships with other brands, and leveraging paid ads, especially video ads, for maximum impact.In this episode, Jordan West discusses a powerful strategy for running giveaways using a tool called King Sumo. He reveals how this strategy can lead to going viral, gaining new subscribers and followers, and driving incredible results. Jordan takes you through the step-by-step process, sharing practical tips on how to set up and promote your giveaways to achieve maximum impact. Listen and learn in this episode!Key takeaways from this episode:Giveaways using King Sumo can help go viral and attract a significant number of new subscribers and followers.It's important to configure all integrations in the backend before starting a new giveaway.Duration for giveaways should be at least 2-3 weeks, and the prize offered should be substantial to attract attention and engagement.Collecting entries should ideally include asking for name, email, and phone number with consent and GDPR compliance.Organic promotion strategies involve sharing the giveaway on social media, reengaging with email and SMS lists, and potentially partnering with another brand for cross-promotion.Paid ads, especially video ads, can be highly effective for promoting the giveaway.Post-giveaway analysis is recommended to gather insights into the giveaway's performance and impact.Recommended Tools/App:KingSumo: https://kingsumo.com/ Facebook Pixel: https://www.facebook.com/business/tools/meta-pixel/ Zapier: https://zapier.com/ Klaviyo: https://www.klaviyo.com/ Chat GPT: https://chat.openai.com/  SendLane: https://www.sendlane.com/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.Learn more here: Subsummit

Get insights on building productive, peer-to-peer relationships with agencies, and practical strategies for achieving positive outcomes.In this episode, Jordan West discusses the ins and outs of working with an agency. He delves into the importance of effective communication, setting clear expectations, and avoiding toxic behaviors that can hinder the agency-client relationship. Drawing from personal experiences, Jordan emphasizes the need for self-reflection and accountability in fostering successful partnerships with agencies. Listen and learn in this episode!Key takeaways from this episode:Overcommunicate and don't assume that the agency knows everything about your business.Provide specific goals and expectations instead of talking in generalities.Take responsibility for the agency-client relationship and look for areas of improvement within the brand if there have been issues with multiple agencies.Avoid bringing emotions and inflammatory language into the relationship with the agency.Recognize the need for personal and business development to become more effective in working with agencies.Utilize tools such as EOS (Entrepreneurial Operating System) to evaluate the agency fit and core values alignment.Recommended Tools/App:EOS (Entrepreneurial Operating System): https://www.eosworldwide.com/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.Learn more here: Subsummit

Explore strategies for implementing warranties, the value of back-end products, and the importance of good customer service. In this episode, Jordan West and Mike Kaufman, Owner of ProTuff Products  shares his valuable insights on the power of warranties and guarantees in driving customer satisfaction and business growth. From extreme warranty offerings and product development strategies to the importance of efficient customer service and building trust. They also discuss the nuances of Amazon's terms of service and the potential gray areas related to the warranty registration process. Listen and learn in this episode!Key takeaways from this episode:Saying "yes" to customer requests and being liberal with warranties can have a positive impact on customer loyalty and business growth.Developing and offering back-end products can provide Amazon sellers with opportunities for premium pricing and enhanced customer loyalty.Automating claims processes can lead to a more efficient customer experience and contribute to building and maintaining trust.Offering believable but extreme warranty or guarantee terms can lead to positive customer experiences Flexibility in registration processes, incentivizing early registration, and not imposing strict time limits can positively impact customer retention.Recommended Tools/App:Manychat: https://manychat.com/ Recommended Podcast/Audiobook:Brand Fortress HQ Podcast: https://podcast.brandfortresshq.com/ Today’s Guest: Mike Kaufman, Brand Owner of ProTuff Products has a wealth of expertise in Amazon-centric strategies, having made the transition to Amazon approximately 12 years ago after originally starting out with AOL and working with an MLM company. He is an expert in the implementation and benefits of offering comprehensive warranty and guarantee programs to drive customer satisfaction, business growth, and product success. Connect and learn more about Mike and ProTuff Products:LinkedIn: https://www.linkedin.com/in/protuffproducts/ Website: https://www.protuffproducts.com/ Amazon ProTuff Products: https://www.amazon.com/stores/ProTuffProducts/ProTuffProducts/page/4135DC12-0CA1-428C-BD7B-1E504C405290 Brand Fortress HQ: https://brandfortresshq.com/ In this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.Learn more here: Subsummit

Explore the impact of company acquisition, the challenges of maintaining vision alignment, and the dynamic nature of advertising strategies.In this episode, Jordan West and Alex Back, discuss the fascinating journey of building an e-commerce business in the furniture industry. From early successes and missed opportunities to the complexities of choosing the right e-commerce platform and the importance of personalized customer experiences. Listen and learn in this episode!Key takeaways from this episode:Building trust in the direct-to-consumer market is challenging and crucial for long-term success.Early investment in SEO and organic traffic can yield significant benefits, highlighting the importance of digital marketing strategies.The importance of scalable systems and processes in driving growth and navigating transitions within a company.Challenges and potential regrets can arise when the vision and creative direction of a company are questioned after an acquisition or during transitions.Today’s Guest: Alex Back, CEO and Founder of Couch.com has over 15 years of experience in the e-commerce and online retail industry, he is passionate about creating and scaling innovative solutions that cater to the needs and preferences of modern consumers. He’s currently building a state-of-the-art platform that helps consumers figure out how and where to buy a couch, a problem that has not been adequately addressed by the existing market players.Connect and learn more about Alex and Couch.com:LinkedIn: https://www.linkedin.com/in/alex-back-49784435/ Email: alex@couch.com Website: https://couch.com/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.Learn more here: Subsummit