The Dental Marketing Secrets Podcast

In this episode, I talk with Dr. Weston Spencer, a renowned cosmetic dentist in La Jolla, CA, as he reveals the crucial role of Key Performance Indicators (KPIs) in transforming dental practices. Dr. Spencer shares his insights on using KPIs to measure progress at both team and practice levels, offering a roadmap for dental professionals looking to enhance their performance.Importance of Using KPIs: Unlocking Practice PotentialTeam AlignmentClarity and AccountabilityEmpowermentData-Driven Decision-MakingTune in to discover more about leveraging the power of KPIs in your practice!...Connect with Dr. Spencer on Instagram: @drwestonspencer www.westonspencerdds.comLearn more about SPP Dental Partners:www.sppdental.com

If you are wanting to get more intentional about marketing your dental practice...or are in the middle of acquiring a new practice...this episode will help you focus on 5 key areas to help you hit the ground running. This episode provides a series of action items to launch the marketing strategy for your practice and provide you with a clear roadmap for the future. In addition, the Marketing Startup Guide is a great way to evaluate your current marketing efforts to identify low-hanging fruit or areas of opportunity to ensure you don't let important tasks fall through the cracks!Crank the volume and tune in!...Need help with implementation? Contact me via email to learn more: mark@markthackeray.com

Know your numbers. How often do we hear this? ALL. THE. TIME. But do you truly know what a patient is worth to you? And more importantly, do you know how much you can afford to invest to acquire a new patient? Uncovering the lifetime value of a patient can shine light on your marketing efforts and help pave the way for accelerated practice growth. In this short episode, we dive into: How to calculate Lifetime Value of a PatientWhat this data means and how to apply it to your practiceHow growth-minded companies use this to drive massive growthand more!Tune in to get a leg up on your competition. ...Download Lifetime Value Worksheet: Click Here

Arizona. Texas. Colorado.Oklahoma.North Carolina. Kentucky. Dr. David Whitlock has practiced all over the country.  And today he joins the show to reveal his absolute favorite place. (and it's not even close) Here are a few of the topics we address in this episode: Medicaid, drill & fill, and other common misconceptionsMarketing in the city vs. small townCommunity involvementMaking your marketing dollars go furtherBetter lifestyleBig opportunities availableIf you have ever considered making a change or starting somewhere fresh, be sure to listen to this episode first! ... Connect with Dr. David Whitlockemail: whitlockdr@gmail.comwww.ruralpractices.com

The final episode in our 3-part series on the book Traction by Gino Wickman. In today's episode, we reveal the last 4 components of the Entrepreneurial Operating System (EOS) Framework: Data, Processes, Issues, and Traction. Here are a few highlights: How to create a Scorecard to give you an accurate pulse on your practice3-Step Process for solving issuesEmpowering your team through ProcessesCreating ROCKS and a Meeting Pulse to power your vision to realityBuild a practice with a clear vision, systems to support your practice, greater ownership from your team, and less stress. ***Get Your Free Copy of the Book Traction!Go to www.SPPdental.com/traction and fill out the form for your free copy of the book, compliments of our sponsor SPP Dental Partners. 

Today, is the second part of our 3-part series on the book Traction by Gino Wickman. In today's episode, we dive into 2 of the 6 components of the Entrepreneurial Operating System (EOS) Framework: Vision & People. These are two of the most important pieces to the Traction puzzle in my opinion. As I've personally gone through these chapters for my own business, I've gained MUCH more clarity on our overall destination and how to better empower my team to hit higher goals. Here are a few highlights: Walt Disney and his unique visionWhy CORE VALUES are, in fact, a big dealHow to avoid getting distracted - CORE FOCUSMy own 3 core values for my businessAcres of DiamondsHow to get the Right People in the Right SeatSo, whether you're a seasoned dental practice owner or just starting your journey in dentistry, this episode is packed with actionable insights and practical advice that can help you gain traction and propel your practice to new heights.***Get Your Free Copy of the Book Traction!Go to www.SPPdental.com/traction and fill out the form for your free copy of the book, compliments of our sponsor SPP Dental Partners. 

Today, we're diving deep into a book that's been making waves in the world of business and dentistry alike – "Traction" by Gino Wickman.If you've been looking for a clear roadmap to success in your dental practice, then this 3-part series is a must-listen. Join us as we dissect Wickman's powerful Entrepreneurial Operating System (EOS) and show you how it can transform the way you run your practice.Used by over 10,000 companies and organizationsBased off of 20 years of teaching coaching, planning, and problem solving leadership problems6 Parts to EOS Framework: Vision, Data, Process, Traction, Issues, PeopleLetting Go of the Vine storyThe 3 Choices you can makeEmbracing the 4 Fundamental BeliefsSo, whether you're a seasoned dental practice owner or just starting your journey in dentistry, this episode is packed with actionable insights and practical advice that can help you gain traction and propel your practice to new heights.***Get Your Free Copy of the Book Traction!Go to www.SPPdental.com/traction and fill out the form for your free copy of the book, compliments of our sponsor SPP Dental Partners. 

What's Really Driving New Patients? Here's How To Find OutIn this episode, we dive into a crucial aspect of modern dental practice marketing—analytics and attribution. Join host Mark Thackeray and special guest, Nick Jackson, as they unravel the mysteries behind tracking and attributing the success of your marketing efforts.Delivering top-notch dental care is paramount, but ensuring a steady stream of patients through effective marketing strategies is equally vital. That's where analytics and attribution come into play. Nick Jackson brings his experience at CallRail to help break down the ins and outs of tracking your marketing campaigns.Key highlights from this episode: How one Chicago practice increased new patients by 17% in just 3 monthsUnderstand the true impact of each marketing campaign4 Data Points you need to be trackingFour common mistakes How to get startedTune in and turn up the volume!...Connect with CallRailThe CallRail marketing platform delivers the tools businesses need to market smarter, drive more quality leads, centralize communications, and convert leads to customers. Trusted by more than 180,000 businesses, CallRail easily fits into existing workflows, integrates with major marketing and sales software, and scales with each customer’s needs as they grow.Learn More: www.CallRail.com

More Google Reviews = More Social Proof, More Visibility, More PatientsIt's time to get serious about Google reviews. In this episode, Mark breaks down why Google reviews are so gosh darn important and how to get more of them. Build Social Proof, Trust, and CredibilityImprove Your Local SEO (Tap into the algorithm for more exposure!)Quality, Quantity, & FrequencyA-S-K to G-E-THow one office generated 88 5-star Google reviews in one weekIn-Office Flyers, Review CardsLet's do this!...Want marketing help? Connect with Mark at mark@markthackeray.com

5x Practice Growth. That's what we're talking about in this episode. I'm joined by childhood friend Dr. Weston Spencer to break down his pathway to scaling up his practice $500K to $2.5M in just 5 years. Here are just a few things that Wes and I dive into:Marketing Mindset: recognizing the opportunities and embracing a 'figure-this-out mentality'Start Internal before ExternalPractice Takeover: How to do it properlyThe Trust TestWhat's Next after practice growthTurn up the volume and grab a pen and paper for this one! ...Connect with Dr. Weston Spencer:Instagram: @drwestonspencerInstagram: @sppdentalpartnerswww.sppdental.com

In this episode, Dr. Jill Wade joins the podcast to break down the importance of financial control and how it impacts your end game.  As both a practicing dentist and financial specialist, Dr. Wade provides a very unique perspective. Here's just a few of the things we dive into:The proper Money MindsetThe concept of 'Infinite Banking' and how to make it work for youMarketing Budget based on the season of your practiceTune in!...Connect with Dr. Jill Wade:www.progressivefinances.comLinkedInFacebook

When it comes to marketing your practice, there is one person who should be your marketing team captain...your office manager. With one foot on the practice side and the other with the patients, your office manager gets to see and experience both sides of the equation, and can help you best determine HOW to move your practice forward.I'm joined by Lorie Streeter, Vice President of AADOM (American Association of Dental Office Management) who brings 33 years of experience to the discussion table, both as an office manager and as a marketer.Join us as we discuss and break down:The unique perspective that your office manager can provideLeveraging the community to attract more patientsHow your Office Manager affects the rest of your practice4 take-and-apply right now strategies to generate new patientsYou don't want to miss this!...Connect with Lorie Streeter:lorie@dentalmanagers.comwww.DentalManagers.com for resources, training, and events specific to Dental Office Managers. 

More great questions regarding Paid Search plus a quick case study. In this episode we break down: Should I use broad keywords? Should I not?What should my Google Ads budget be? Is the traffic I am getting actually quality traffic? Conversion Tracking: Make sure you have it set upGoogle Ads can drive an immediate uptick in patients and help stack the deck in your favor. But there are many layers to it all. That’s what this episode is designed to do - to help answer some of those questions circling around in your head. And if you have specific Google Ads questions, email me at mark@markthackeray.com. 

Looking to dominate your immediate area, show up in all the top search results, and command the lion's share of organic traffic? Then Local SEO will play a MASSIVE part in your marketing strategy. And to help you get off the ground and start taking steps toward local domination...I'm covering the Top 5 Local SEO Mistakes I've been seeing recently when working with practices across the country. Here they are: Google Business Profile MistakesInconsistent DataOn-Site OptimizationPoor Content QualityLow or Non-Existent Link BuildingTune in to discover more!...If you would like help or want to accelerate your Local SEO, then contact our team. We'll review your current position, provide a plan of action to move you up the rankings, and answer your questions along the way. Email your name and website to: mark@markthackeray.com

Finding the right people to join your team is flat-out tough. Employees have a long checklist of what they are looking for-Schedule flexibility, training opportunities, leadership and advancement, competitive pay-All of this, without having even a shred of experience. To add salt to the wound, many of them will end up leaving within 12-18 months. So how on earth are you able to find, attract, and keep (longer) the right people? In this episode, I share insights from Steve Cadigan, LinkedIn's first Chief HR Office and consultant to organizations nationally and internationally. Here are just a few of the takeaways from this episode:Discover what Duke Coach Mike Krzyzewski (Coach K) changed in order to adapt to the 'one-and-done' rule and how it directly applies to your practiceWhat employees are really after right now (hint: it's not security)Shift how you approach this new employment reality to create practice evangelists for the futureListen now and start preparing yourself to better attract the right people!

Referrals are the best types of new patients out there. They trust you more, are more likely to accept treatment, less prone to haggling on price, and typically remain patients for longer. But...if I were to ask you to explain your plan for generating more referrals, you probably wouldn't be able to tell me anything concrete. Imagine if you were able to have your patients be the one to rave about your practice on social media...how do you think that would affect your practice? Social proof. Instant credibility. Immediate trust. That's exactly what Scott Linford has created over the past few years...an automated system that motivates patients to share their favorite things about your practice...in an authentic, natural way. Join us this episode as I interview Scott and break down how to unlock more referrals via your patients!****About SwaySway automates the social sharing of your customers so you can generate more referrals. Your customers are at the height of their excitement when they first receive and use your product. Sway catches them in that moment and invites them to share on social.To learn more or schedule a demo, visit: www.getsway.comConnect with Scott Linford via email : slinford@getsway.com

The finale of our Email Unleashed series is here. We walk through how one practice generated 584 referrals in 12 months, and another practice produced $204K in crown treatment in just 30 days...using good ol' email. Listen in and take notes. ...And if you could use some email magic, then reach out to me and we can set up a time to talk about our Done-For-You Email program - mark@markthackeray.com

Our Email Unleashed series continues with Part II where we dive into numerous Frequently Asked Questions surrounding email marketing: How to get your emails delivered, opened, and readWhat to write? What should your email look like?Should I use images, bolded text, graphics, etc?What email marketing service provider should I use?How often should I email my patients? Lots of fantastic questions answered in this episode so be sure to tune in and take notes!...If you are looking for a fantastic email marketing service provider, then I recommend ConvertKit. This is what I personally use for my business and what I like to use with my clients. I've tried all types of providers (Keap, Constant Contact, Active Campaign, Mailchimp to name a few) and I love how simple and visual ConvertKit is to use. It has all the functionality that you'll need, too.If you want to give it a try, you can get access to a free 14-day trial and check it out. Click here: https://convertkit.com?lmref=uV4e_gI am proud affiliate of ConvertKit so if you end up using ConvertKit, I do get a referral fee (sa-weeet!).

Join us for our Email Unleashed series on how to leverage the hidden potential. Discover the ins and outs of how to utilize email to attract & qualify new patients, increase patient retention, and ramp up patient referrals. In Part 1, you'll learn...Why email? What makes email so darn special?Multiple ways to use email (some you probably haven't heard of)The 2 main types of emailsDefining your purposeTune in and take notes!And if you interested in having us handle all of your email, then click here: https://markthackeray.com/dfy-email/

As a follow up to episode #65 on Google Ads, we are doing a Q&A session about getting started with Paid Search. Tune in to find answers to these questions: What should my Google Ad budget be?Why did Google overspend my account?How often should I change my budget? What does ‘limited by budget’ mean?What should my CPC be?How long do I try Google ads before coming to a conclusion? Google Ads can drive an immediate uptick in patients and help stack the deck in your favor. But there are many layers to it all. That’s what this episode is designed to do - to help answer some of those questions circling around in your head. And if you would like to get serious about creating more leverage in your practice, then give us a call.  Limited Offer: Right now…you can receive a $400 Ad Credit when you start a 3-month Google Ads campaign. For more information, email: mark@markthackeray.com