Podfluence

My guest for this special episode of Speaking of Influence is political speechwriter and well known TEDx speaker Simon Lancaster. To celebrate recent milestones with the show, I decided to re-edit and remaster the audio for this episode, which is my most downloaded episode ever (at least so far). The audio still isn't perfect in a few places but you can thank the internet connection for that. However, it sounds much better than it did and makes much more sense. In this episode:How writing speeches is like writing musicWhat you probably never learned at school but should haveWhy corporate speak sucks and what to do insteadThe one core skill every citizen should possessWhy Boris Johnson's speeches win him votesDo emotions matter more than facts?What do people get wrong when using metaphors?Who's the better speechmaker: Michelle or Barack Obama? I first became aware of Simon from watching his TEDx talk called 'Speak like a leader'. This was the first time I had ever come across the tools of public speaking persuasion known as rhetoric. After watching and listening to Simon, I was obsessed and found out as much as I could about this ancient art of persuasion I had never heard of before. Simon has also written speeches for many well-known politicians and has worked with many well-known organisations.For those familiar with my show, you will know I am an avid learner and a huge fan of audiobooks, usually getting through about two a week on my Audible account. When I saw there was an audiobook from Simon Lancaster called 'Winning Minds', you can bet I was keen to take a listen. The book is packed with so much great information and really blew my mind on some of the concepts like how we use metaphors and using the right kinds of metaphors for the right kinds of messages and audiences.We discussed his books and TEDx appearances and had a good chat about who in current events is using speechmaking and rhetoric well and who is not. I have to say, I was a little surprised but it all made sense through the lens of a political speechwriter and it was nice to get that perspective.You can find Simon's books on Amazon, Audible and from all reputable booksellers. His TEDx speeches are available on YouTube and if you'd like to work with him or learn from him, visit his Website BespokeSpeeches.com Make sure you're subscribed for future episodes and if you enjoyed this and learned something, share it with your tribe.  Support the show (https://speakinginfluence.supercast.tech/)Mentioned in this episode:Podfluence WeeklyJoin us for the official Podfluence Weekly newsletter https://present-influence.ck.page or Subscribe on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6882642444815519744

My guest for this episode has a healthy way of pushing. When we had a pre-recording chat to plan the episode he gave me a gentle push to join him on a Facebook live. I did and it was my first. I popped my Facebook live cherry. I'm ready for more :)Kit Pang is a public speaking coach and trainer based in Boston, USA. You can tell he has his own podcast because he likes asking the questions too. When I asked Kit why I would want him as a guest on my podcast he told me "I’m here to give your audience a kick-in-the-butt to improve their public speaking so they can be more successful as leaders." That's the kind of direct charm I just can't resist.Kit is the founder of BostonSpeaks and a public speaking coach at Harvard Business School who has worked with speakers ranging from NFL Players and Three Star Michelin Chefs to Fortune 500 CEOs and TEDx Speakers. In our chat, we discuss the difference between influence and persuasion and why that matters.I hope you'll enjoy listening in to our chat as much as we enjoyed having it. To find out more about Kit Pang you can connect with him on Linked In and you can also visit his business website here...Next episode, don't miss my chat with a former dominatrix turned presentation trainer. The conversation is explosive, fascinating and powerful. Wondering if there's some dominatrix energy in you? Let's find out...Support the show (https://speakinginfluence.supercast.tech/)Mentioned in this episode:Podfluence WeeklyJoin us for the official Podfluence Weekly newsletter https://present-influence.ck.page or Subscribe on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6882642444815519744

Why didn’t your interview get published? Why do hosts sometimes ghost their guests? Maybe you’ve had the experience of being a guest on someone else’s podcast and later on discovering that episode not only hasn’t been published but the host isn’t responding to messages. Let’s take a look at some of the reasons this happens and what you can do about it.Is it just the host to blame when an episode doesn’t get published? What can you do as a guest to make it more likely that your episode will get published and that the host won’t ghost you?Enjoying the content? Join me for the Podfluence Weekly newsletter HERE to get articles and show updates every week.You are warmly invited to join other coaching & speaking professionals who are building their authority through podcasting in the Podfluencers Facebook Group and pick up your free download of The Complete Podcast Guest Superstar Framework2 things fill my heart with joy: one is people sharing my episodes because they've been helpful and hopefully entertaining, and the other is people leaving reviews for Podfluence on Apple Podcasts or PodChaser. Either of these will earn my ever-lasting gratitude and both might just get you on my Christmas card list.

When you’re presented with the choice of spending $1000s on FB ads, sprinting on the content creation treadmill or choosing the road less travelled as an ace podcast guest, how can you know which is right for you? I first encountered Christine Amerman on LinkedIn. I saw her profile headline saying she was the Queen of podcast guesting and I knew I had to find out more. I reached out and we managed to connect but it took a while before we got to have a proper chat. In the meantime, I heard her being interviewed by my good friend Kevin Chemidlin at Grow The Show and I was so impressed by how she showed up as a guest, I doubled my efforts to get to speak with Christine and set up an interview. Christine will share with us why her years of media experience led her to podcast guesting as a marketing strategy and why she went on to start her own show Podcast Guesting for Profit.What’s the difference between showing up and REALLY showing up? Should you be starting your own podcast sooner than later? How podcasting and podcast guesting can save you time in your business and why quality trumps quantity every time.Christine’s podcast is called Podcast Guesting for Profit, which I can highly recommend checking out. Christine has a free offer for everyone here which shows you 20 ways to monetize one podcast interview and I know Christine would love it if you connect with her on LinkedIn.Enjoying the content? Join me for the Podfluence Weekly newsletter HERE to get articles and show updates every week.You are warmly invited to join other coaching & speaking professionals who are building their authority through podcasting in the Podfluencers Facebook Group and pick up your free download of The Complete Podcast Guest Superstar Framework2 things fill my heart with joy: one is people sharing my episodes because they've been helpful and hopefully entertaining, and the other is people leaving reviews for Podfluence on Apple Podcasts or PodChaser. Either of these will earn my ever-lasting gratitude and both might just get you on my Christmas card list.Of course, if you REALLY like the show, you're welcome to support Podfluence financially with our Supercast link Support the show 

Do you ever wonder if you're just kidding yourself about being in business as a coach, speaker or consultant?Are you one of the many who talk a good game but don't deliver the goods or one of the people who get stuck in overthinking things to the point of inaction?Do you have realistic expectations and are they based on the action you're going to take to achieve the outcomes or... are you just kidding yourself?This week I wanted to try out a somewhat more freeform style of episode, more like a fireside chat. Let me know if you like it or think it was a mess. Next week I'm bringing you my chat with The Queen. No, not Camilla, Christine Ammerman, the Queen of Podcast guesting. Don't miss it.Enjoying the content? Join me for the Podfluence Weekly newsletter HERE to get articles and show updates every week.You are warmly invited to join other coaching & speaking professionals who are building their authority through podcasting in the Podfluencers Facebook Group and pick up your free download of The Complete Podcast Guest Superstar Framework2 things fill my heart with joy: one is people sharing my episodes because they've been helpful and hopefully entertaining, and the other is people leaving reviews for Podfluence on Apple Podcasts or PodChaser. Either of these will earn my ever-lasting gratitude and both might just get you on my Christmas card list.You can now leave tips for the show, and I don't mean advice, I mean some monetary contribution to the value and production of the show. Of course, the best way to let me know you enjoyed the show is still by sharing it with others.

Is done truly better than perfect? What’s the power of imperfect action? Angela Henderson is an international business coach, keynote speaker, author, entrepreneur, blogger, and mental health clinician with a wide variety of experience and self-made successes. She’s anti-hustle, she’s anti-perfectionist and she helps small business owners navigate the challenges of building a successful business while maintaining a life and she passionately believes you can achieve too.When you see people like Pat Flynn, Chris Ducker, Harv Eker, and maybe even myself and Angela on big platforms speaking and wonder how you could possibly do the same. We were all where you are now, we’re just a few steps further along.How can you work your way to a place at the table with 6, 7 or more-figure business owners without imposter syndrome taking you out?You can listen to Angela’s newly rebranded podcast here https://itunes.apple.com/au/podcast/business-life-conversations/id1406595178 and connect with Angela on LinkedInEnjoying the content? Join me for the Podfluence Weekly newsletter HERE to get articles and show updates every week.You are warmly invited to join other coaching & speaking professionals who are building their authority through podcasting in the Podfluencers Facebook Group and pick up your free download of The Complete Podcast Guest Superstar Framework2 things fill my heart with joy: one is people sharing my episodes because they've been helpful and hopefully entertaining, and the other is people leaving reviews for Podfluence on Apple Podcasts or PodChaser. Either of these will earn my ever-lasting gratitude and both might just get you on my Christmas card list.Of course, if you REALLY like the show, you're welcome to support Podfluence financially with our Supercast link Support the show 

Why is it that most of us will do just about anything to avoid picking up the phone and calling someone, even when that call might get us a new client or booking?Coaches and speakers need to be good at picking up the phone. Why? Because in most situations of getting a new client or booking, you're going to make a lot more progress speaking to relevant people than you ever will sending emails and SMS messages.I'm not saying you can't make sales and bookings without making calls but I am saying that your ability to close the deal will increase when you pick up the phone (or hop on Zoom). I'm using this episode to explore what I think are some of the key resistance factors and how I overcame them. This really does come only from my own experience and not from any specific research, although some of the wisdom and guidance I have received in this area may well come through and is certainly relevant.Getting good at something most people aren't willing to do will set you apart. Currently, especially in the world of high-ticket sales, it's proving to be one of the most effective strategies for growing your community and increasing sales. Best of all, you'll relate more to clients and customers, building relationships in a way that most others aren't willing to do.Be sure to check out Episode 96 with Weny Harris on How to warm up your cold calls and if you want to know more about Wendy, you can find her on LinkedIn.Enjoying the content? Join me for the Podfluence Weekly newsletter HERE to get articles and show updates every week.You are warmly invited to join other coaching & speaking professionals who are building their authority through podcasting in the Podfluencers Facebook Group and pick up your free download of The Complete Podcast Guest Superstar Framework2 things fill my heart with joy: one is people sharing my episodes because they've been helpful and hopefully entertaining, and the other is people leaving reviews for Podfluence on Apple Podcasts or PodChaser. Either of these will earn my ever-lasting gratitude and both might just get you on my Christmas card list.Of course, if you REALLY like the show, you're welcome to support Podfluence financially with our Supercast link Support the show 

Are webinars still effective for growing a coaching or speaking business? If you're thinking of using webinars, you'll want to get some insights from one of the founders of the amazing platform Webinar Ninja, Nicole Baldinu, and she's my guest on this episode of Podfluence.We go behind the scenes of Webinar Ninja and also one of the top business podcasts in the world, $100 MBA with Omar Zenhom, Nicole's husband and business partner. Here's the link to the episode we discuss in the show: https://podcasts.apple.com/gb/podcast/the-%24100-mba-show/id906218859?i=1000578374648We discuss how important podcasting has been to their businesses, both as hosts and as guests. You'll want to know what Nicole says you'll catch with a podcast...Nicole shares some of her journey to being an entrepreneur, having previously been a school teacher. We both had some things to say about moving from regular jobs into entrepreneurship and the challenges that come on that journey.Nicole has her own show out with her best friend Kate Erickson, it's called 'Nicole and Kate can relate.' Do go check it out. You can also find out more about Webinar Ninja here: https://webinarninja.com/Enjoying the content? Join me for the Podfluence Weekly newsletter HERE to get articles and show updates every week.You are warmly invited to join other coaching & speaking professionals who are building their authority through podcasting in the Podfluencers Facebook Group and pick up your free download of The Complete Podcast Guest Superstar Framework2 things fill my heart with joy: one is people sharing my episodes because they've been helpful and hopefully entertaining, and the other is people leaving reviews for Podfluence on Apple Podcasts or PodChaser. Either of these will earn my ever-lasting gratitude and both might just get you on my Christmas card list.Of course, if you REALLY like the show, you're welcome to support Podfluence financially with our Supercast link Support the show 

In this episode of Podfluence, we tackle the issue of lacklustre podcast guests and offer advice for those aiming to elevate their performance. I've noticed that many people shy away from speaking up online due to a fear of negative reactions, resulting in bland and unremarkable content. To combat this, I urge you to turn up the dial on your personal energy and express your passions and convictions wholeheartedly. Additionally, I stress the importance of tough love - being willing to challenge clients and respectfully disagree with others, while still remaining positive and kind in feedback delivery. Ultimately, I believe that being memorable requires standing out, and the only way to achieve that is by authentically and passionately embodying your work. Enjoying the content? Join me for the Podfluence Weekly newsletter HERE to get articles and show updates every week.You are warmly invited to join other coaching & speaking professionals who are building their authority through podcasting in the Podfluencers Facebook Group and pick up your free download of The Complete Podcast Guest Superstar FrameworkThere are 2 things that fill my heart with joy: one is people sharing my episodes because they've been helpful and hopefully entertaining, and the other is people leaving reviews for Podfluence on Apple Podcasts or PodChaser. Either of these will earn my ever-lasting gratitude and both might just get you on my Christmas card list.Of course, if you REALLY like the show, you're welcome to support Podfluence financially with our Supercast link Support the show Mentioned in this episode:Podfluence WeeklyJoin us for the official Podfluence Weekly newsletter https://present-influence.ck.page or Subscribe on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6882642444815519744

What really works for businesses wanting to use podcasts as a marketing tool?If you worry about there already being too much competition in the podcast space, this could be your episode as it turns out there’s plenty of room near the top.Enjoying the content? Join me for the Podfluence Weekly newsletter HERE to get articles and show updates every week.You are warmly invited to join other coaching & speaking professionals who are building their authority through podcasting in the Podfluencers Facebook Group and pick up your free download of The Complete Podcast Guest Superstar FrameworkThere are 2 things that fill my heart with joy: one is people sharing my episodes because they've been helpful and hopefully entertaining, and the other is people leaving reviews for Podfluence on Apple Podcasts or PodChaser. Either of these will earn my ever-lasting gratitude and both might just get you on my Christmas card list.Of course, if you REALLY like the show, you're welcome to support Podfluence financially with our Supercast link Support the show Mentioned in this episode:Podfluence WeeklyJoin us for the official Podfluence Weekly newsletter https://present-influence.ck.page or Subscribe on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6882642444815519744

How much bad advice is out there? How many people are creating valuable content in podcasts?We tend to think there is huge competition in the podcast space but the reality seems to be that there is very little valuable and quality content out there. Here is the opportunity.Neal Veglio is a podcast coach, editor and educator with a long history in podcasting and also in the broadcasting world. He’s known for speaking his mind and being unafraid to speak out on the more negative aspects of the podcasting world.If you’ve ever wondered who to trust for podcast and promotion advice or you are trying to spray content all over the internet and wondering why it doesn’t work, this is your episode.Should you listen to Gary Vaynerchuck’s advice? How you can easily game the Apple Podcasts charts (if you want to)? Why a top UK podcast isn’t really a top UK podcast.Find Neal on LinkedIn and at Podknows PodcastingEnjoying the content? Join me for the Podfluence Weekly newsletter. CLICK HERE to get articles and show updates every week(ish).You are warmly invited to join other coaching & speaking professionals who are building their authority through podcasting in the Podfluencers Facebook Group and get your free download of The Complete Podcast Guest Superstar FrameworkThere are 2 things that fill my heart with joy: one is people sharing my episodes because they've been helpful and hopefully entertaining, and the other is people leaving reviews for Podfluence on Apple Podcasts or PodChaser. Either of these will earn my ever-lasting gratitude and both might just get you on my Christmas card list.Of course, if you REALLY like the show, you're welcome to support Podfluence financially with our Supercast link Support the show Mentioned in this episode:Podfluence WeeklyJoin us for the official Podfluence Weekly newsletter https://present-influence.ck.page or Subscribe on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6882642444815519744

Have you ever been let down, disappointed, frustrated that things take so long and wondered if it’s just you, this is your episode.In this episode, I’m asking the question “ Is patience still a virtue in the digital business world?” and talking about learning to be more resilient and play the long game is essential not only in podcasting but also in life and business. We will finally be wrapping up the 7 Deadly Sins of Podcasting series. So hurry up… let’s get on with the show!Want my new framework for going from zero to hero with podcast guesting? You can download it for FREE right here: The Complete Superstar Podcast Guest FrameworkEnjoying the content? Join me for the Podfluence Weekly newsletter on LinkedIn every Wednesday and click here to get direct access a day earlier, plus my free Podcast Guest Pre-Going Live checklist as well as articles and show updates every week.You are warmly invited to join other coaching & speaking professionals who are building their authority through podcasting in the Podfluencers Facebook Group There are 2 things that fill my heart with joy: one is people sharing my episodes because they've been helpful and hopefully entertaining, and the other is people leaving reviews for Podfluence on Apple Podcasts or PodChaser. Either of these will earn my ever-lasting gratitude and both might just get you on my Christmas card list.Of course, if you REALLY like the show, you're welcome to support Podfluence financially with our Supercast link Support the show Mentioned in this episode:Podfluence WeeklyJoin us for the official Podfluence Weekly newsletter https://present-influence.ck.page or Subscribe on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6882642444815519744

What does it take to create psychological safety in a work environment and how can leaders be more ethically and effectively influential and persuasive?In this episode, Tracy Tutty helps to answer what does it take to create psychological safety in a work environment and a positive non-toxic working culture, and how can we, as leaders, be more ethically and effectively influential and persuasive. Tracy is a herbalist, chartered accountant and performance coach in New Zealand who knows very well how draining leadership roles can be when we don't take care of ourselves and our relationships.We get into discussing influence and persuasion as a service and how we can be more effective and influential in leadership roles through caring and communication, creating environments where people feel seen, heard and valued.Tracy hosts her own podcast called Project Joyful and has a blog with the same name. Find some joy for yourself today by checking out her content. You can also find out more about her Corporate Sage Effect training program from her website: https://projectjoyful.com/Enjoying the content? Join me for the Podfluence Weekly newsletter on LinkedIn or Convert Kit to get articles and show updates every week.You are warmly invited to join other coaching & speaking professionals who are building their authority through podcasting in the Podfluencers Facebook Group and get your free download of How to grow your list with podcasts.There are 2 things that fill my heart with joy: one is people sharing my episodes because they've been helpful and hopefully entertaining, and the other is people leaving reviews for Podfluence on Apple Podcasts or PodChaser. Either of these will earn my ever-lasting gratitude and both might just get you on my Christmas card list.Of course, if you REALLY like the show, you're welcome to support Podfluence financially with our Supercast link Support the show Mentioned in this episode:Podfluence WeeklyJoin us for the official Podfluence Weekly newsletter https://present-influence.ck.page or Subscribe on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6882642444815519744

Are downloads the best measure of success in podcasting? Did you think it was OK to turn up for a virtual interview in your PJs? We’ve probably all had the experience of being unfairly judged by one superficial aspect that felt unfair. You may also have felt at times that other people don’t get your definition of success. It’s easy to get focused on the wrong metrics and it happens all the time in podcasting. Most people think podcast downloads are the be-all and end-all metric but that is blinding us to reality. Also, now that most podcasts are recorded with video, how should we be showing up for recordings? In this episode, we’re taking a fairly shallow dive into vanity metrics and vanity in general as one of our 7 deadly sins of podcasting series.If you want to check out the hilarious TED talk from the late and great Sir Ken Robinson, here's the link: https://youtu.be/iG9CE55wbtYEnjoying the content? Join me for the Podfluence Weekly newsletter on LinkedIn, Medium or Beehive to get articles and show updates every week(ish).You are warmly invited to join other coaching & speaking professionals who are building their authority through podcasting in the Podfluencers Facebook Group and get your free download of How to grow your list with podcasts.There are 2 things that fill my heart with joy: one is people sharing my episodes because they've been helpful and hopefully entertaining, and the other is people leaving reviews for Podfluence on Apple Podcasts or PodChaser. Either of these will earn my ever-lasting gratitude and both might just get you on my Christmas card list.Of course, if you REALLY like the show, you're welcome to support Podfluence financially with our Supercast link Support the show Mentioned in this episode:Podfluence WeeklyJoin us for the official Podfluence Weekly newsletter https://present-influence.ck.page or Subscribe on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6882642444815519744

 Being a coach can be frustrating. You learn to become a coach. You put in the hours of coaching and build up your confidence to start charging for your services, but then you find out you need to have media and marketing strategies, and you need to do sales and loads of other things that aren't coaching, aren't your zone of genius. Some coaches don't bother and end up falling by the wayside.  Some will find work with coaching companies that will help to find you clients and will give you an hourly rate, and some will want to do things their own way and grow their own coaching business. Or maybe a combination of those options, and this episode is for those of you who really are ready and willing to learn and do what it takes to grow your business.Podfluence is all about growing your business and your brand to help you get more clients and more opportunities, but we need to know how to find or create these opportunities. My guest is Simone Sauter, and Simone became a divorce coach after her partner of 10 years, suddenly left her. In that time, she found that one of the best ways to promote her own business and service was by getting featured in prestigious magazines and on podcasts. She figured out how to do that, and did such a great job of it that people started asking her to teach them how to do it too. So now Simone is a publicity coach for professional coaches like you and me. If you've been wanting to grow your business and your personal brand, but struggling with the how, you are going to get some great tips in this episode and we'll be taking a look at why coaches should be getting featured in magazines and other podcasts, and how to get you started with this and what you need to be doing to grow your business through digital media. You can download Simone's insider tips giveaway here: https://www.simonesauter.com/insider-tips/Enjoying the content? Join me for the Podfluence Weekly newsletter on LinkedIn, Medium or Beehive to get articles and show updates every week(ish).You are warmly invited to join other coaching & speaking professionals who are building their authority through podcasting in the Podfluencers Facebook Group and get your free download of How to grow your list with podcasts.There are 2 things that fill my heart with joy: one is people sharing my episodes because they've been helpful and hopefully entertaining, and the other is people leaving reviews for Podfluence on Apple Podcasts or PodChaser. Either of these will earn my ever-lasting gratitude and both might just get you on my Christmas card list.Of course, if you REALLY like the show, you're welcome to support Podfluence financially with our Supercast link Support the show 

In this episode, how can you avoid the common mistakes most people make as podcast guests?Discover the 3 simple fixes that can have you standing out head and shoulders above everyone else and stop people tuning out, dropping off or looking for something else to listen to.Enjoying the content? Join me for the Podfluencer Weekly newsletter on LinkedIn, Medium or Beehive to get articles and show updates every week(ish).You are warmly invited to join other coaching & speaking professionals who are building their authority through podcasting in the Podfluencers Facebook Group and get your free download of How to build authority with podcastsDid you enjoy the show? Did you learn anything new or useful? If you did, then the best way to show your appreciation is by sharing the show with your online network. Tag me and I'll give you a shout-out on an upcoming episode. Leave a review and I'll read it out on the show.Of course, if you REALLY liked it, you're welcome to support the show financially too using this link Support the show (https://speakinginfluence.supercast.tech/)Mentioned in this episode:Podfluence WeeklyJoin us for the official Podfluence Weekly newsletter https://present-influence.ck.page or Subscribe on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6882642444815519744

Tim Reid, an international coach and speaker, takes on the challenge of creating a successful podcast to build audience and authority and discovers the surprising irony that making podcasting a hobby unlocks the time, money, and energy needed to achieve success."If you're into podcasting, make podcasting your hobby. What I mean by that, Johnny, is when something's a hobby, you'll find the time, you'll find the money, you'll find the resources, you'll find the energy, you'll put it in your diary, you'll look forward to the next time it comes around because it's a hobby."Tim Reid is the host of the Small Business Big Marketing Podcast and the author of 'The Boomerang Effect'. He is a renowned business speaker who has interviewed over 595 successful business owners about their business journey and the role of marketing.Tim Reid was an aspiring radio personality and when he was given the opportunity to use a fancy studio he seized it, creating the Small Business Big Marketing Podcast and becoming Australia's first business podcast. As the podcast gained traction, Tim realized podcasting was a powerful tool for creating brand awareness and he started to reap the rewards of his hard work. Podcasting has been his hobby and business for the past 13 years and he is passionate about helping other podcasters reach their dreams. By combining entertainment and education, Tim Reid has created a successful podcast and encourages other podcasters to respect the ads that support their shows.In this episode, you will learn the following:1. How to make podcasting a business and why it is an amazing format for business owners.2. How to monetize a podcast by creating your own products or using third-party sponsors.3. How to create compelling content that educates and entertains listeners.Resources:The Small Business Big Marketing podcastCheck out his WebsiteGive him a call with a question for his show at +61 480 015 150 and let him know what marketing is working for you. He may play it in an upcoming episode.Other episodes you'll enjoy:Alex Sanfilippo | How to use podcasts to create business successMark Asquith | How to have a full time career in podcasting and why you shouldn't learn marketing from a podcasterConnect with me: Twitter: https://www.twitter.com/johnaballLinkedIn: https://www.linkedin.com/johnaballLoved this episode? Leave us a review and rating here: https://podcasts.apple.com/gb/podcast/podfluence/id1484941406Join me for the Podfluence Weekly newsletter on LinkedIn, Medium or Beehive to get articles and show updates every week(ish).You are warmly invited to join other coaching & speaking professionals who are building their authority through podcasting in the Podfluencers Facebook Group and get your free download of

Enjoying the content? Join me for the Podfluence Weekly newsletter on LinkedIn, Medium or Beehive to get articles and show updates every week(ish).You are warmly invited to join other coaching & speaking professionals who are building their authority through podcasting in the Podfluencers Facebook Group and get your free download of How to grow your list with podcasts.There are 2 things that fill my heart with joy: one is people sharing my episodes because they've been helpful and hopefully entertaining, and the other is people leaving reviews for Podfluence on Apple Podcasts or PodChaser. Either of these will earn my ever-lasting gratitude and both might just get you on my Christmas card list.Of course, if you REALLY like the show, you're welcome to support Podfluence financially with our Supercast link Support the show Mentioned in this episode:Podfluence WeeklyJoin us for the official Podfluence Weekly newsletter https://present-influence.ck.page or Subscribe on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6882642444815519744

If you're going to spend time being a guest on other podcasts, don't you want to know how to make the most of your appearances? I can't imagine why you wouldn't and this episode is gonna help.I'm speaking with Jason Cercone, host of Pod Theory and Evolution of Brand, Jason is helping people improve their experiences and ability as podcast guests. If you're a regular listener, you will already imagine that we have. a lot in common but whilst we have many commonalities, there are also areas of divergence that make our approaches distinctive.Some big questions in this episode:How fast should you get to the meat of things?What does your host want to achieve?The 2 main types of podcast guestHow to sell by not sellingWhy starting your own show might not be a great idea and when you shouldHow to establish yourself as an industry authorityJason has done some deep-dive research into podcasting that gives him a great overview of the industry, such as it is, and how you as a business owner can be making a bigger impact with audiences.Enjoying the content? Join me for the Podfluence Weekly newsletter on LinkedIn, Medium or Beehive to get articles and show updates every week(ish).You are warmly invited to join other coaching & speaking professionals who are building their authority through podcasting in the Podfluencers Facebook Group and get your free download of How to build authority with podcastsDid you enjoy the show? Did you learn anything new or useful? If you did, then the best way to show your appreciation is by sharing the show with your online network. Tag me and I'll give you a shout-out on an upcoming episode. Leave a review and I'll read it out on the show.Of course, if you REALLY liked it, you're welcome to support the show financially too using this link Support the show (https://speakinginfluence.supercast.tech/)Mentioned in this episode:Podfluence WeeklyJoin us for the official Podfluence Weekly newsletter https://present-influence.ck.page or Subscribe on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6882642444815519744

As a podcast host, I see two main approaches for guests who want to come on my show. One gets results, the other not so much. Which are you using?This week it's a short solo episode continuing the theme of the 7 deadly sins of podcasting, which can all probably apply to any of our professional interactions and collaborations with content creators. Full transcript is available to read or you can check out #37 of the Podfluence Weekly Newsletter on LinkedIn, Medium or Beehive to get articles and show updates every week(ish). Be sure to subscribe.You are warmly invited to join other coaching & speaking professionals who are building their authority through podcasting in the Podfluencers Facebook Group and get your free download of How to build authority with podcastsDid you enjoy the show? Did you learn anything new or useful? If you did, then the best way to show your appreciation is by sharing the show with your online network. Tag me and I'll give you a shout-out on an upcoming episode. Leave a review and I'll read it out on the show.Of course, if you REALLY liked it, you're welcome to support the show financially too using this link Support the show (https://speakinginfluence.supercast.tech/)Mentioned in this episode:Podfluence WeeklyJoin us for the official Podfluence Weekly newsletter https://present-influence.ck.page or Subscribe on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6882642444815519744