Marketing, Media & Money

Amidst the cluttered landscape of social media feeds, there exists a timeless avenue where relationships are nurtured and conversions flourish - the humble yet mighty, email inbox. Patty, together with Judi Harrington, dive into the strategy of effective email marketing and the importance of giving it a personal touch. They also cover why storytelling isn't just for books – but a powerful tool to connect and engage. Patty & Judi will walk you through the nuances of what makes readers click and stick to your emails. From the strategic placement of the unsubscribe button to respecting your reader's time, Patty and Judi cover it all – including tips on frequency, consistency, and why unsubscribing can benefit your focus on more engaged subscribers. It's an episode packed with insights on email marketing do's and don'ts.Key Takeaways:Homepage Essentials - seven-second rule for website homepagesComparing an email list to valuable real estateBalancing email frequency and content relevanceThe inevitability of unsubscribes and focus on interested recipientsUnderstanding the dos and don'ts in marketingStorytelling’s impact on marketing effectivenessLeveraging email for lead engagement and relationship buildingPersonalization and Subscriber RetentionInfusing humor into emails to boost ROIMaking the Audience the HeroSubject Lines and Email TimingThe Power of Email Marketing ROIAbout our Guest: Meet Judi Harrington, recognized as "Judi 411" – the one-woman hive mind, prolific content creator, storytelling expert, and passionate business enthusiast known for her ability to help business owners transform their ideas into compelling narratives from crafting captivating website copy, curating engaging blogs, and producing newsletters that ensure a deep connection with target audiences. Judi is also a published author, book editor, and a writing coach who specializes in helping entrepreneurs bring their book ideas out in the world, where they belong.Social Media Links:InstagramLinkedInWebsiteGift:5 Ways to UN-Boring Copy6 Hot Tips for Email StorytellingConnect with Patty:PattyFarmer.comFacebookLinkedInInstagramTwitter/XYouTubeWant to know the 7 key areas needed to ramp up your business? Take the quiz!Get your Free Copy of the Marketing, Media & Money Magazine Now!Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and...

Learn the sheer alchemy of storytelling as Mel Trumble, life coach and word-weaver extraordinaire, walks you through the labyrinth of her own life's tale. Patty and Mel explore how sharing personal experiences can create an emotional connection with clients and help develop a stronger leadership presence. Mel shares the importance of overcoming self-limiting beliefs and transforming trauma into a superpower, while Patty emphasizes the value of self-compassion and being one's best friend. Wrap up your week with this episode, filled with heartening discussions on growth amidst life's challenges and the power of storytelling in business and life. Your story is waiting to be told, and this episode is the perfect companion for learning how to share it with the world.Key Takeaways: Crafting personal stories for success and connectionStorytelling as the top marketing strategyTurning trauma into empowermentMel’s simple yet effective story frameworkRecognizing subconscious stories and differentiating them from identityConfronting the feeling of inadequacy and fostering self-compassionUsing a transformative mindset to change a chaotic lifeDealing with limiting beliefs and shifting perspectives for productive leadershipAbout the Guest: Mel Trumble is a life-transforming force and the founder of ZFG Living. As a life coach, speaker, podcast host, and bestselling author, Mel's mission is empowering individuals & powerful survivors of life to make sense of the chaos & overwhelm and turn it into their superpower and unleash their authentic joy. Drawing from her journey of overcoming abuse, traumas, and limiting beliefs, Mel shares insights and wisdom with humor, candor, and a deep understanding of what it takes to live life to the fullest. Through her life coaching programs, podcast, and "The Big Book of Bad Ideas" book series, Mel leads the way for people everywhere to heal their past, challenge their limiting beliefs, and create a life of joy and authenticitySocial Media Links:FacebookInstagramWebsiteBook: Big Book of Bad IdeasFree Gift: Adulting to JoyConnect with Patty:PattyFarmer.comFacebookLinkedInInstagramTwitter/XYouTubeWant to know the 7 key areas needed to ramp up your business? Take the quiz!Get your Free Copy of the Marketing, Media & Money Magazine Now! Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit...

Patty and her guest, Michelle DeNio dive deep into the keys to effective business growth. They emphasize the importance of deep involvement in fewer, rather than many, initiatives, and the significance of aligning one's passion with their business to ensure consistent and rewarding work. Through the conversation, Patty and Michelle advocate for using data to identify lucrative business avenues, applying the 80-20 rule for focusing on what yields the best results, and nurturing genuine relationships within professional communities. They also highlight the role of personal touch in the era of automation, the necessity of keeping emotion separate from business decisions, and provide strategies for making impactful network contributions. Key Takeaways:·     The necessity for investing time and consistent effort.·     Identifying what excites individuals for better engagement.·     Aligning business endeavors with personal preferences.·     Understanding peak creative times for optimal strategy implementation·     The importance of recognizing primary sources of revenue and opportunities·     Cutting through the clutter to focus on high impact activities.·     Analyzing past client relationships to determine success strategies.·     Basing decisions on solid data and observed customer behaviors.·     Offering value and fostering genuine connections.·     Leveraging established relationships for better business outcomes.·     Doubling down on profitable activities.·     Active community involvement for relationship building. About our Guest:Michelle DeNio is a seasoned Business Strategist specializing in customized growth and scaling solutions. With a track record of helping online service providers realize their unique visions, Michelle crafts tailor-made strategies that drive success. Rejecting one-size-fits-all approaches, she delves deep into each client's business, empowering them to make informed decisions and confidently navigate their growth journey.WebsiteFacebookConnect with Patty:PattyFarmer.comFacebookLinkedInInstagramTwitter/XYouTubeWant to know the 7 key areas needed to ramp up your business? Take the quiz!Get Your Free Copy of the Marketing, Media and Money MagazineThanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this

In a world where content creation can sometimes feel like a daunting task, one entrepreneur's journey took an unexpected turn that changed everything. When Vanessa Chiasson embarked on a business adventure to Italy, little did she know it would lead her to a co-working space where work and leisure seamlessly blended. But that was just the beginning of her story. Now, imagine the possibilities when AI tools enter the picture, revolutionizing Vanessa's approach to content creation. And the best part? The twist is yet to come... Key Takeaways: Master the art of storytelling to captivate your audience and boost your marketing impact.  Unleash the power of AI tools to revolutionize your content creation process and stay ahead of the game.  Transform old content into fresh, engaging newsletters that resonate with your audience and drive results.  Personalize your content to forge deeper connections with your audience and elevate your brand's impact.  Harness current events to craft compelling content that resonates with your audience and keeps them engaged.  Vanessa Chiasson is an award-winning freelance writer, editor, and blogger bringing warmth and depth to travel and human-interest narratives. Her bylines include Globe and Mail, Chatelaine, Toronto Star, Buzzfeed, Reader’s Digest, USA Today, Travel Awaits, Cottage Life, Modern Farmer, Matador and more. Since 2012, Vanessa has been a prominent figure in the industry, coaching writers from various backgrounds and experience levels on developing effective business strategies to support their artistic endeavors. With her expertise and experience, Vanessa has made over two dozen television and conference appearances, sharing her love for travel and writing. You can follow her cozy travel adventures and insights at turnipseedtravel.com.Connect with Vanessa:VanessaChiasson.comFacebookTwitterLinkedInConnect with Patty:PattyFarmer.comFacebookLinkedInInstagramTwitterYouTubeWant to know the 7 key areas needed to ramp up your business? Take the quiz!

When you’ve got a problem at work, how do you go about solving it? Many of us have been taught that “brainstorming” is the best course of action. Unfortunately, even though it has the word “brain” in it…this method goes against the brain’s natural tendencies. Melina will share why questions are better and how to use them to ensure you work on the right projects and problems moving forward. In this episode, you will discover how asking the right questions can transform relationships and generate sales and will leave you questioning your own problem-solving techniques. By listening you’ll learn: How the brain really works, and why that matters to everyone in business. Why brainstorming doesn't work well with the brain's natural tendencies, and the value of questions. What “Question Storming” is, and how to master using it in your business for effective problem-solving.How to harness the power of reciprocity to drive business growth and customer loyalty. Bio:Melina Palmer is a highly accomplished expert in the field of behavioral economics. As the CEO of The Brainy Business, she provides specialized training and consulting services to businesses of all sizes, helping them harness the power of behavioral economics to drive better results. With her background in applied behavioral economics, Melina has a deep understanding of the intricate workings of human decision-making. She shares her extensive knowledge through teaching at the esteemed Texas A and M Human Behavior Lab, authoring three impactful books, and hosting The Brainy Business Podcast, which boasts a remarkable achievement of over a million downloads from listeners in more than 170 countries. Melina's expertise in decoding customer behavior and optimizing marketing strategies has made her a sought-after resource for entrepreneurs and small business owners seeking to improve their marketing and sales approaches.Connect with Melina:FacebookTwitterLinkedInInstagramYouTubeBooksConnect with Patty:PattyFarmer.comFacebookLinkedInInstagramTwitterYouTubeWant to know the 7 key areas needed to ramp up your business? Take the quiz!

Event-driven marketing has emerged as a powerful strategy in the ever-evolving business landscape. It provides an innovative platform for businesses to showcase their products or services, engage directly with their target audience, and foster stronger customer relationships. When executed effectively, events can significantly enhance a company's visibility, boost brand loyalty, and contribute to long-term growth, painting a clear picture of the power they hold in marketing.In this episode, our guest Linda Cain will debunk the top 3 myths and reveal the truth about building strong relationships through memorable event experiences.In this episode:Discover the benefits of incorporating events into marketing. Embrace the art of building relationships through events. Why an “Event Driven Business Model” is important to generate revenue. Unlock the secrets to creating engaging event experiences. Explore the truth behind the top 3 event planning myths. What every host must know before planning an event and why.Learn how to create your own stage.Linda Cain is the CEO and founder of Blu Diamond Events, a renowned event planning company with over 25 years of experience. Linda and her team have established themselves as industry leaders in the coaching and entrepreneurial space, specializing in organizing both domestic and international events. They firmly believe that events are a powerful tool for driving revenue, building lasting relationships, and expanding brand visibility. With their expertise, they help clients develop a strategic six and seven-figure event-driven business plan, focusing on revenue-generating activities and creating exceptional event experiences. With an extensive network in the coaching and entrepreneur industry, Linda and her team have successfully produced numerous six and seven-figure events, resulting in impressive profits for their clients. Their commitment to providing exceptional on-site support, training, and strategic guidance has made them the go-to choice for event planning and production. Trust Linda and her team at Blu Diamond Events to deliver outstanding results and create impactful event experiences that leave a lasting impression.Connect with Linda:LinkedInInstagramFacebookConnect with Patty:PattyFarmer.comFacebookLinkedInInstagramTwitterYouTubeWant to know the 7 key areas needed to ramp up your business? Take the quiz! Hosted on Acast. See acast.com/privacy for more information.

In a world where entrepreneurs struggle to stand out in a sea of competition, one woman has unlocked the secret to their success. Dina Behrman, a former journalist turned PR strategist, has a jaw-dropping twist in her approach that will leave you speechless. Brace yourself as Dina reveals how she can transform ordinary entrepreneurs into industry experts, attracting new clients and skyrocketing their credibility. But the story doesn't end there. With her expertise and global reach, Dina's clients are now poised to take their businesses to unimaginable heights. Get ready for a rollercoaster ride of visibility, credibility, and unprecedented growth. Can you handle the twist?In this episode, you will be able to:·      Discover the power of PR to establish credibility, attract new clients, and grow your business.·      Craft a powerful story that captivates your audience and creates a lasting impression.·      Uncover the misconceptions about PR that may be holding you back from harnessing its full potential.·      Learn the importance of sound bites in effectively conveying your message and grabbing attention.·      Unlock the strategies for leveraging social media to maximize your PR efforts and reach a wider audience.Dina Behrman, a former journalist turned PR strategist, joins us on today's episode. With her expertise, Dina helps entrepreneurs become the go-to experts in their fields and make a bigger impact by sharing their stories and expertise in the press and bestselling books. Having worked as a publicist for industry leaders and guided countless entrepreneurs in doing their own PR, Dina's experience and knowledge in the field are unparalleled. Based in the UK but working with clients globally, she brings a unique perspective to the power of PR for entrepreneurs. Get ready to learn from Dina's insights and discover how PR can increase your visibility and credibility, leading to business growth.Connect with Dina:FacebookLinkedInInstagramConnect with Patty:PattyFarmer.comFacebookLinkedInInstagramTwitterYouTubeWant to know the 7 key areas needed to ramp up your business? Take the quiz! Hosted on Acast. See acast.com/privacy for more information.

Unleash the power of your Facebook group with Deasha Waddup as she revolutionizes engagement and sales, captivating small business owners and entrepreneurs with her dynamic strategies and unwavering determination.In this episode, you will learn how to:Increase your business's visibility and reach by tapping into the power of Facebook groups. Discover proven strategies for optimizing your Facebook groups to attract your ideal audience and foster engagement. Learn effective techniques for engaging and re-engaging your Facebook group members, keeping them excited and active. Create valuable content that resonates with your audience, building trust and loyalty. Unlock the potential for increased sales by leveraging the connection and trust you've built in your Facebook groups.  Deasha Waddup has worked in marketing for over nine years with extensive experience working internationally in corporate environments and digital marketing agencies. As the founder of Social Treats, Deasha Waddup is accredited by Facebook as a Lead Trainer and Community Manager, specializing in organic social media strategies and Facebook groups. With her extensive knowledge and expertise, she has developed a system that she now teaches through her coaching programs. What sets Deasha apart is her passion for creating a life of freedom and flexibility, which aligns perfectly with her mission to help others consciously create a life they choose. Her insights and strategies on optimizing Facebook groups for increased engagement and sales make her the ideal expert to share valuable and practical tips on how to optimize and re-engage your Facebook groups to increase sales.Connect with Deasha:FacebookScale and Sell Using Your Facebook GroupLinkedInConnect with Patty:PattyFarmer.comFacebookLinkedInInstagramTwitterYouTubeWant to know the 7 key areas needed to ramp up your business? Take the quiz!Hosted on Acast. See acast.com/privacy for more information.

Have you ever heard these 3 myths about achieving consistent client growth?Myth 1: You need to constantly attract new clients to grow your business. Myth 2: Offering discounts and promotions is the only way to keep clients coming back. Myth 3: Consistent client growth is only possible for large corporations with big budgets.In this episode, our guest, Christine Campbell Rapin, will debunk these myths and reveal the truth behind achieving sustainable business growth and increased revenue.By the end of the episode, you will be able to:Master strategies that consistently attract new clients and grow your business.Learn the importance of audience building to create a solid foundation for    sustainable business growth.Discover how to craft effective messaging that resonates with your target audience and drives results.Uncover the secrets to attracting high-paying clients consistently, boosting your revenue and profitability.Explore the power of building relationships and networking to expand your client base and opportunities.My special guest is Christine Campbell RapinChristine Campbell Rapin is a business mentor and consultant who has helped over 400 businesses generate billions of dollars in revenue. With her no-nonsense approach to business growth, she believes that achieving consistent client growth can be elegantly simple when you know what to focus on. As the owner of Clear Acceleration, Inc., Christine specializes in improving client conversion rates and helping businesses become the “go-to” choice in a crowded marketplace. With her expertise, she guides entrepreneurs and business owners in implementing low-tech, high-touch strategies to attract high-paying clients and secure long-term contracts. Christine's journey to entrepreneurship began with a side hustle, and through discipline and commitment, she transformed it into a thriving business. Now, she is passionate about sharing her knowledge and helping others achieve sustainable growth and success.Connect with Christine:ChristineCampbellRapin.comLinkedInInstagramYouTubeConnect with Patty:PattyFarmer.comFacebookLinkedInInstagramTwitterYouTubeWant to know the 7 key areas needed to ramp up your business? Take the quiz!Hosted on Acast. See acast.com/privacy for more information.

In a world where women often question their worth and downplay their potential, one woman dared to bring about a powerful change. Bibigi Haile, founder of The Beauvoir Group, discovered the key to unlocking women's visibility and personal branding. But little did she know, her journey would take an unexpected twist, challenging her own beliefs and redefining her purpose. Join us on this transformative journey as we uncover Bibigi's quest for unapologetic visibility.In this episode, you will be able to:Boost Your Visibility: Learn effective strategies to increase your visibility in the professional world and stand out from the crowd. Embrace Unapologetic Visibility: Discover the power of confidently showcasing your skills and expertise without apologizing for your success. Master Personal Branding: Unleash your unique personal brand to create a lasting impression and attract exciting career opportunities. Take Action for Success: Gain practical tips and actionable steps to take your career to the next level and achieve the success you deserve. Supercharge Your LinkedIn Presence: Learn how to optimize your LinkedIn profile and leverage the platform's potential for networking and career advancement. My special guest, Bibigi Haile, is the founder of The Beauvoir Group, a platform that empowers women in leadership to embrace unapologetic visibility and make bold moves in their careers. With her expertise as a sought-after keynote speaker and strategic advisor, Bibigi has earned her place on national stages, where she shares her insights on women's visibility, impostor syndrome, and personal branding. Through her podcast, Speaking with Women, Bibigi dives into the experiences of women in the modern workplace. She is a proud mother, book nerd, and running enthusiast, bringing a well-rounded perspective to her work. Bibigi's AHA moment came during her maternity leave, when she realized the struggles women face in the professional world, particularly in recognizing their own worth and value. Since then, she has dedicated herself to helping women step into their brilliance and achieve the success they deserve.Connect with Bibigi:FacebookLinkedInInstagramConnect with Patty:PattyFarmer.comFacebookLinkedInInstagramTwitterYouTubeWant to know the 7 key areas needed to ramp up your business? Take the quiz! Hosted on Acast. See acast.com/privacy for more information.

The beating of the drums of business trembles into the dance floor of entrepreneurship, and no one will own that floor but the firedancer and her flames of passion. But how will you ignite the flickering flames of passion to light your path towards success? It’s all about storytelling. In this episode, Kami Guildner, the Author of Firedancer: Your Spiral Journey to a Life of Passion and Purpose, discusses the power of storytelling and marketing messages to be extraordinary and stand out among the noise. Kami explains why it is important to focus on one marketing message. Her mindful business strategy proves to help clients succeed in business and worldly impact. Get your dancing shoes, step onto your dance floor, and groove into the beating music of success.You can grab her book, Firedancer: Your Spiral Journey to a Life of Passion and Purpose, here! Marketing, Media, & Money #1 Strategy. You can't outsource your leadership of thought. Gift: Get access to her exclusive FREE ONLINE teachings to build more time prosperity and wealth in your business and life!  Hosted on Acast. See acast.com/privacy for more information.

As podcasting continues to grow, the power of podcast guesting to build your authority and brand cannot be understated. But in order to reap its full benefits, you have to do it right. Noemi Beres joins Patty Farmer in today’s episode to help us do that. Noemi is the co-owner of Podcast Connections, where she helps entrepreneurs and business owners share their knowledge and connect them to quality podcast shows. In this conversation, she takes us deep into the world of podcast guesting, breaking down myths and revealing some of the biggest mistakes people make when doing podcast interviews. Noemi also sheds more light on the value of podcast guesting and offers great tips that will help you make the most of every show you are on. Whether that is before, during, or after guesting, Noemi walks us through the key things to remember so you get the visibility you need for yourself, your brand, and your business.

If you do your follow-up right, it will lead to sales. This is all about presenting yourself to other people in the most authentic way possible, not in a salesy approach that only pushes them away. Exploring this topic even further with Patty Farmer is Debbie Hoffman, Follow-Up Expert and Founder of Power Up Your Follow-Up. Debbie presents the important components of her follow-up system focused on serving the other person to build a meaningful connection and unlock the power of reciprocity. She also shares the best questions to ask, the appropriate time to start talking about sales in the middle of a conversation, and how to determine if a prospect partner is the right fit for your goals.

Most businesses started as passion projects, with owners turning the things they love into income streams. However, many are unaware how to secure business success, and they only send money down the drain. Patty Farmer chats with Master Business Growth Strategist Krista Beavers, who talks about her signature customized system, Dress Your Business for Success. She explains how this crash course, combined with her CLOSET system, allows her to educate business owners about financial literacy and cut their learning curve in half. Krista also shares how she uses her newsletter and book club to build a solid community that allows her to connect with other people and spread awareness about the importance of financial management.Love the show? Subscribe, rate, review & share! https://pattyfarmer.com/m3podcasts/

Mastering leadership is something that every entrepreneur should strive for. It is the only way that they can put the right people and processes in place so they can operate in their unique brilliance. And it is the only way that they can generate enough profit and achieve that money and time freedom that everyone is aiming for. What are you doing to master your leadership skills? What are you doing to shift from being a DOER to becoming a LEADER? Vanessa Judelman might just be the person to help you with that. For several years, she has been helping clients to develop leaders who inspire great results. She is a speaker, facilitator, leadership consultant, author, and certified executive coach at Mosaic People Development, where she serves as the president. Join in and learn the basics of transitioning from doer to leader in this episode!

Not everything you need is big to make a shift. That’s why it’s called a shift. The same thing applies to mindset. Sometimes, a little whisper in your ear is all you need. Known as the “Success Whisperer,” Lori Hanson has been doing this for many years to help entrepreneurs, leaders, and executive unlock the next level of their journey. Lori has coached hundreds, motivated thousands, and impacted multitudes through her body of work as a business coach, award-winning author, and keynote speaker. In this episode, she talks about the mindset shift that you need to be able to perform with speed. Curious what value Lori brings to her audience? Join in and get a taste of just how powerful her mind is!

The F.A.S.T. Track Plan to Clients with Hailey Rowe

Photo Marketing and Why it is the Future of Marketing.1. Business owners need to focus on the “stop the scroll” feature of visual marketing.2. Business owners need to post visuals that their audience wants and needs to explain why their products are necessary.3. Business owners need to target their market by increasing their visibility online by posting about the Why not the What of their product.Love the show? Subscribe, rate, review & share! https://pattyfarmer.com/m3podcasts/

When we become successful it does not happen overnight, but there is a formula to create your dream life. Money, Manifestation, and Mindset - the science behind creating everything you want. Abi Rogers, a Hypnotherapist, explains how you can create your dream life through money, manifestation, and mindset. We'll explore why manifestation isn't just woo. We will also look at the psychology and neuroscience behind wealth creation and help listeners make simple, practical changes in their lives to bring more of what they want right into their lives. Are you interested in creating and experiencing abundance? Tune in to this episode now! #1 Marketing, Media, & Money Strategy: To constantly challenge your own expectations and limitations around your capabilities and what's possible for you. When you commit to taking control and deciding you will learn how to grow, it's amazing how easy things that once felt impossible can become. Gift: 10 Steps to Consciously Creating Your Dream Life - a cheat sheet giving practical tips to support your mind in creating and experiencing abundance! https://www.subscribepage.com/consciouscreationformula Hosted on Acast. See acast.com/privacy for more information.

Learn how to make joint venture partners so that you can grow your business without spending more money on marketing or advertising. Let's say you're a florist and there is a wedding, every wedding needs a ring. So look at your connections and partnerships and joint ventures with a ring maker. Make a deal where both of you can profit. So if ever a customer asks the ring maker, do you know any florists? You are first on the list. So you are growing your business without even spending a dime. It's a win-win strategy. Join Patty Farmer as she talks to Biz Coach Steve Feld, MBA. Learn all about joint ventures and how to do it. Discover the process behind it and how you can nurture your partnerships. Start partnering up today!