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© 2023 The Needle Movement Podcast
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Unfiltered commentary on eCommerce, digital marketing and emerging trends like conversational marketing and sustainability. Stephen Carl and his guests dive into growth strategies, best practices and tools that move the needle. Enjoyed by retail brand owners, go-getters with Shopify stores and other entrepreneurs.
64 Episodes
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Get ready for an immersive podcast episode that's all about cracking the code of email marketing. Our special guest, Jeff Luscynski from Convert Factor - an email marketing agency – is here to join us. In this episode, Jeff will take us on a step-by-step journey through an ideal welcome series sequence. He'll break down each email, revealing the themes behind them, the psychological tactics in copywriting, and what essential elements to include in every message.Whether you're a newbie in...
Chase Clymer is the Co-founder of Electric Eye, an agency that increases sales for eCommerce brands. Chase is also the host of Honest Ecommerce, a weekly podcast providing Shopify store owners with honest, actionable advice to increase their sales and grow their businesses.Listen in as he discusses strategies for eCommerce growth and how to scale Shopify brands. The ebook was created with the intention of helping Shopify brands simplify growth by focusing on three key performance indicat...
SEO expert Noah Learner joins us for a lively discussion on how SEO can work for anyone while introducing a powerful new tool, Branch Explorer.Noah is the VP of Product at Two Octobers and has recently spoken at large marketing conferences including MozCon and SearchLoveListen in while he walks thru his SEO checklist and how he was able to triple his income in the past few years. Noah has some great career advice to share.We’ll also discuss other fun topics: the Yankee/Red Sox rivalry, ...
It’s our first episode of the new year. Our #1 goal for 2023 is to make growth stress-free. No more late night freak-outs or tense meetings about hitting revenue numbers. We’ll review four initiatives that set you up for success: Education, Copywriting, Email Marketing and Customer Acquisition. They all work together to give savvy brands an enormous edge. We’ll cover how education sets you up for elite performance, why copywriting is the secret sauce to better results and how...
Klaviyo, the most popular eCommerce email platform for Shopify stores, recently made a slew of product upgrades and a lot in eCommerce marketers are wondering – ‘What the heck am I going to do with all these new features?”Be sure not to miss this episode as Stephen walks through each new Klaviyo feature along with real-life examples from Needle Movement clients on eCommerce email campaigns and lifecycle automations. Can't wait to discuss the new Klaviyo feature that brands used to pay si...
An in-depth show covering the less-discussed aspects of Black Friday / Cyber Monday email and sms strategy for eCommerce brands. Stephen will discuss the two things to do before the prime holiday season hits and walk through the entire holiday calendar through early 2023. The episode covers lessons learned from Needle Movement managing BFCM campaigns for many years and what digital marketers can expect for the most important sales season of the year.Make sure to stay tuned and don’t miss out ...
It's the second appearance of Mike Rosen on the Needle Movement podcast. He's become our resident mental health expert (not officially, but sorta true).Mike and Stephen have an in-depth conversation about success and how to stay sane throughout your career, full of applicable tips listeners can use.Plus, he's also got an amazing relationship gem to share - it's that good.Mike's last appearance was episode 10 which was good enough that Stephen's family demanded his return (his mother requested...
In any business, good PR is always an edge. How can you establish high media exposure for your company?In today’s episode of the Needle Movement Podcast, we are joined by Stephen Karaolis, Founder and CEO of Pear the Agency– a PR agency focused on working with fast-growth companies and startups. Stephen and his team have landed clients in top-tier publications such as The Wall Street Journal, Business Insider, Glamour Inc, and more.Stephen will give us some tips on how companies should handle...
“I'm not in this for the money, I'm in this for building community for having fun and being able to tell stories. ” -Jesse WilliamsIn today’s episode of The Needle Movement Podcast, we are joined by Jesse Williams. He is the artist and founder of multiple NFT projects including Bushido Apes and Bushido Royale (launching in early July 2022). Jesse will share about his journey from full-time chef to full-time artist, why he’s obsessed with samurai and his future vision of NFTs conver...
Research can makes so much difference in our outcomes. Today, we walk through how to build a research framework. Due diligence is an undervalued art and a science. Done well, it’s simpler to select ideal partners and avoid bad ones. Tune in to this episode and we’ll share secrets on how to do research the right way, our test case is evaluating NFT projects with a couple examples including NBA Top Shot. What are you waiting for? Press that play button now!Cover image by ...
eCommerce expert Chase Clymer shares his playbook: The Brand Scaling Framework which has helped his agency's brands grow from $1 million to $10 million in revenue. If you haven't seen Chase before on his podcast Honest eCommerce or as a speaker on a Shopify Town Hall, he's a gigabrain that's definitely worth a follow.Stephen and Chase walk through a bunch of real-life scenarios to illustrate new tactics and the shortlist of items of what brands must hyper-focus on. A can't miss episode that y...
Our 2022 annual trends and predictions show is here! For the new year, we'll discuss on the state of eCommerce, financial markets and three new trends that are emerging: the importance of owned media, eCommerce gamification and how individuals and businesses can navigate the Metaverse.Tune in to this episode and learn the new trends of the year. Highlights:[02:16]Trend# 1: Marketing is a Flywheel not a Funnel[05:59]The Difference Between Owned Media and Paid Media[07:20]How brands can op...
In this episode, we focus on one of modern marketing’s most hidden tactics: FOMO (The Fear of Missing Out). FOMO appears everywhere: in shopping, NFTs, investing, choosing which TV show to know, you name it. It crosses through everything we talk about: digital marketing, the metaverse, NFTs and eCommerce. We’ll walk through examples from both sides: the marketer and the consumer. How marketers use FOMO to persuade shoppers to act quickly and how consumers can access their in...
NFT is in a good spot right now because it's a ten-billion-dollar market that began from nothing earlier this year. It's enormous enough that we know it's here to stay, but it's also small enough that those who learn about it first have a strategic edge over those who don't.Stephen Carl begins a new series of NFT trading. He'll talk about what he learned this year and what he wishes someone had told him before. Btw, the image in the episode cover is from Parallel Alpha, an NFT project t...
With our 50th episode celebration, the topic is only fitting: gratitude. How being thankful is great for business and other parts of your life too. During this episode, Stephen walks through four tips to walk away with that allow people to play offense with managing their mental health. The origins and process of the Needle Movement podcast will be discussed, along with a little reminiscing about the challenges of recording the first few Needle Movement shows. Highlights:[01:05]Cel...
The term "metaverse" is becoming practically unavoidable, especially among those who are into pop culture, technology, shopping and gaming. Find out more about metaverse and why it has become popular and what are the reasons behind its rise. In this solo episode of the Needle Movement Podcast, Stephen will give an insider’s view about Metaverse based on six months of NFT collection and research and walk through the difference between physical and virtual goods using popular examples incl...
To succeed in this commercial environment full of prospective competitors, you must stand out with your own plan and abilities that involve knowing your customer’s ultimate need.In this episode, Jeremy Parker, CEO, and Co-Founder of Swag.com, an online marketplace that offers a broad variety of customized branded products, discuss how you can utilize your customers' interactions as a component in expanding your business by understanding their needs and demands.Links:Website: https://swag.com/...
Metaverse is a massive transformative trend that corresponds to the breath of massive internet adaptation in the late 1990s decade, and some of the components of the metaverse are web3.0, selling digital goods in the same way that physical goods can be sold and have value, gaming and virtual worlds NFT and cryptocurrency.In this episode, we are joined by Cathy Hackl, a globally recognized tech futurist. She’s a business executive, keynote speaker & strategist with deep expertise in AR, VR...
Many have heard the term "Metaverse" but are uncertain where to begin. Passing fad or lasting trend, what's it going to be? During this solo episode, Stephen will walk through popular use cases of the Metaverse – ranging from NFTs to Web 3.0 to decentralized finance – and in the end, provide an action plan to help listeners prepare for this paradigm shift. This intro is intentionally placed before our next episode with Cathy Hackl, Forbes writer and renowned futuris where we'll talk further o...
Did you know Spring is Shopify season? It's when CEO Tobi Lutke & company typically announce a stream of new features in sync with its annual conference, Shopify Unite in May. Special guest Rick Watson will guide us through a discussion on key Shopify executive departures and the latest alpha on where the platform is headed in the next 12 months.Sometimes, experts get granular when they discuss Shopify how-tos and digital marketing hacks. We'll do the exact opposite and walk through their...
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