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Author Factor: Notable Nonfiction Books
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Author Factor: Notable Nonfiction Books

Author: Non Fiction Book Marketing

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The Author Factor is the premier podcast for business owners, entrepreneurs, and corporate leaders dedicated to exploring the transformative power of nonfiction book writing, book publishing, and book marketing. 

Whether you're a first-time author or a seasoned publishing pro, you will discover invaluable nonfiction book writing, publishing, and marketing insights on every episode. Learn how to avoid critical mistakes, build a loyal following of readers, and harness your nonfiction book as the ultimate tool for expanding your reach, reinforcing your expertise, and driving new business opportunities.


Hosted by Mike Capuzzi, a 30+ year expert in marketing , author of 20 non fiction books and non fiction book publisher, this podcast offers a unique platform for sharing the remarkable stories and strategies of notable nonfiction authors whose works have significantly impacted their personal success, their businesses, and the lives of their readers.


Each week, The Author Factor explores the heart of nonfiction publishing, bringing you face-to-face with authors who have mastered the art of turning expertise and insights into compelling books that captivate, educate, and inspire action. 


Guests are carefully selected for their profound contributions to their respective fields, their innovative approaches to nonfiction writing, and their proven ability to leverage their books for greater influence and business growth.


Join us as we uncover the secrets behind successful nonfiction book publishing, from the initial concept to the writing process, from marketing and branding to the strategic use of a book as a tool for exponential business and personal brand development. 


Mike brings his extensive experience and passion for non-fiction to the table, facilitating insightful conversations that are packed with actionable advice and real-world wisdom.


Listeners will gain exclusive insights into:

- The journey of crafting a must-read nonfiction book that resonates with audiences and stands out in a crowded marketplace.

- Effective book marketing strategies for building and engaging a loyal readership, including social media tactics, content marketing tips, and networking secrets.


- The dos and don'ts of nonfiction publishing, as shared by authors who have navigated the pitfalls and peaks of the industry.


- Innovative ways to use your nonfiction book as a powerful marketing tool to elevate your brand, attract new business opportunities, and establish yourself as a thought leader in your field.


Listeners will also learn valuable tips about:


How to write a non-fiction book.

Non-fiction book cover design.

Storytelling in non-fiction.

Book launch strategies.

Book marketing strategies.

Author branding.

 Author websites.

Social media for authors.

Getting book reviews.

 Amazon bestseller strategies.

And much more!


If you're ready to unlock the true "author factor" in your business - and enjoy the accountability, influence, and explosive growth that comes with it - this is the podcast for you. Get ready to get inspired, get motivated, and take massive action on your nonfiction publishing goals. The Author Factor is here to be your guide.

231 Episodes
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On episode #230 of The Author Factor Podcast I am having a conversation with nonfiction book author, Drew Hannush. Drew is a whiskey historian, whiskey podcast host, and an Amazon bestselling author of three engaging books on whiskey. With a background in web design, Drew transitioned into whiskey writing and podcasting, turning his passion for travel and spirits into a successful new career.Drew's latest book, *The Lost History of Tennessee Whiskey,* is a compelling dive into a lesser-known ...
On episode #229 of The Author Factor Podcast, I am having a conversation with nonfiction book author, William "Will" Yeske. Will is a US Army combat veteran who served until 2018, despite being medically retired in 2015. He recently published his first nonfiction book, "Damn the Valley," inspired by his experiences in Afghanistan with the 82nd Airborne. Beyond his service, Will is an entrepreneur, running No Limits Marketing Group and serving as a founding board member of Rally for the Troops...
On episode #228 of The Author Factor Podcast, I am having a conversation with John T. Hewitt. John is a legendary entrepreneur, having founded Jackson Hewitt and Liberty Tax, two of the largest tax preparation companies in the United States. With over 55 years of experience, John has built multibillion-dollar companies and continues to revolutionize the franchise industry with his current venture, Loyalty Brands.In his bestselling book, iCompete: How My Extraordinary Strategy for Winning Can ...
On episode #227 of The Author Factor Podcast I am having a conversation with nonfiction book author and podcaster, Debbie Weiss. Debbie is not only a seasoned entrepreneur but a new voice in the world of memoir writing, having transitioned from a diverse career in finance and insurance to becoming an author. Her journey reflects a rich tapestry of life experiences and personal evolution.Debbie’s book, "On Second Thought, Maybe I Can," provides readers with a deeply personal narrative that is ...
On episode #226 of The Author Factor Podcast, I am having a conversation with nonfiction book author James I. Bond. Despite the coincidence of sharing a name with a famous spy, James has carved out his own impressive niche in the world of marketing and communication. With a background rich in behavioral management, Jim has been at the forefront of developing innovative strategies to make marketing messages stick. His book (which I highly recommend), "Brain Glue," explores the crucial rol...
Meet Sonny Moyers, a titan in the Texas real estate scene and the author of the nonfiction book, "The Architecture of the Real Estate Practice."On episode #225 of The Author Factor Podcast, I am having a conversation with nonfiction book author Sonny Moyers, a prominent figure in the Texas real estate landscape. Sonny's nonfiction author journey has crystalized 50 years of hard-earned expertise, becoming an indelible part of his legacy. Publishing "The Architecture of the Real Estate Practice...
On episode #224 of The Author Factor Podcast, I am having a conversation with Nick Hutchinson, the brainchild behind Book Thinkers, a digital marketing agency for book lovers that bridges the gap between authors and their readers. Nick is also the author of the nonfiction book, "Rise of the Reader."In "Rise of the Reader," Nick presents a compelling blueprint for revolutionizing your reading habits. The book stands out with its actionable strategies to transform passive reading into a d...
On episode #223 of The Author Factor Podcast I am having a conversation with the founder of Smart Author Media, Chris Benetti. Hailing from Perth, Western Australia, Chris is an expert in book marketing who leverages his engineering background for tactical, results-driven strategies. He's known for transforming non-fiction authors into notable moneymakers through their books.While Chris is not a nonfiction book author (yet), his expertise and experience working with nonfiction book authors to...
On episode #222 of The Author Factor Podcast, I am having a conversation with John Timothy Brewer, Jr. His remarkable background as a special forces veteran and founder of Shield and Spear Consulting Group gives him a unique insight into the world of self-defense. With his new book, "Fight For Your Best Life," John combines a decade of high-stake environments experience with everyday practical safety strategies.This book is not your average self-defense manual. It's a larger call to empowerme...
On episode # 221 of The Author Factor Podcast I am having a conversation with Phebe Trotman, a Vancouver-based entrepreneur and distinguished athlete who has been inducted into several sports halls of fame. Phebe embodies resilience through her personal journey, a quality she brilliantly shares in her first book, "Never Quit on a Bad Day," which offers tools for overcoming challenges and fostering gratitude for life's journey.During the interview, Phebe emphasized the power of creating an adv...
On episode #220 of The Author Factor Podcast, I am having a conversation with Yogi Aaron, an influential figure in the world of yoga. Yogi Aaron's unorthodox perspectives on stretching and flexibility, and his dedication to helping others live a pain-free life through yoga, make him a sought-after teacher and author. His latest book, "Stop Stretching," challenges conventional beliefs about yoga and offers valuable insights into maintaining a pain-free body through muscle activation.Yogi...
On episode #219 of The Author Factor Podcast I am having a conversation with Dr. Matt Archer, a chiropractor and author of "The Protocol For Health, 7 Unexpected Solutions." Dr. Archer's journey into nonfiction writing began with a skeptical approach to manual muscle testing and applied kinesiology. During this interview, he shared a unique, effective system that simplifies health care and guides listeners to navigate the full spectrum of symptoms. He describes the sensible foundation of the ...
On episode #218 of The Author Factor Podcast I am having a conversation with Lorraine Ball, an entrepreneur, author, and professional speaker with 4 books to her name, including The Science of Marketing. Lorraine has dedicated her career to demystifying marketing for the everyday entrepreneur. Lorraine's impact is tangible and inspiring. From her early struggles with imposter syndrome to confidently offering her book as a testament to her expertise, she has exemplified the power of leveraging...
On episode #217 of The Author Factor Podcast, I am having a conversation with Paul Lemberg, a seasoned author and entrepreneur who has generated over $550,000,000 for his clients through his expertise in transforming small businesses into profit powerhouses. During this insightful interview, Paul shares his proven strategies for guaranteed business growth, a concept he calls the guaranteed growth method. His unconventional yet effective approach, outlined in his bestselling book "Be Unreasona...
On episode #216 of The Author Factor Podcast I am having a conversation with Allen Edwards, the founder of Eureka Process, a company that helps design and lead companies with a human-centered approach focused on values, profit, and growth. Allen is also the author of the short, helpful book, "Process and the Other P Word," which provides a roadmap to revolutionizing a company's approach to people and processes.In the interview, Allen shared his journey from being an IT visionary to a leading ...
On episode #215 of The Author Factor Podcast I am having a conversation with Annie Yang, a millennial finance expert and the author of the new book, "The 5 Day Job Search." In this episode, Annie shares her journey of impacting others by providing practical strategies for job hunters and those burdened by student loan debt. Annie's approach to job hunting is refreshingly efficient and pragmatic. "The 5 Day Job Search" offers a compelling approach for job seekers in any industry, with Annie's ...
On episode #214 of The Author Factor Podcast I am having a conversation with motivational consultant, international speaker, and author, Ahmard Vital.Ahmard has dedicated himself to empowering young adults to overcome adversity and achieve personal and professional success. His journey from a small town in Texas to becoming an impactful writer and thought leader is inspiring.In his latest book, "Now What? 5 Steps to Get Up and Create the Most Out of Life," Ahmard provides a lifeline for young...
On episode #213 of The Author Factor Podcast I am having a conversation with Julie Pham, PhD, a beacon of inspiration who went from a Saigon boat refugee to an acclaimed author, speaker, and founder of Curiosity Based. In this episode, Julie shares how she self-published her second book, 7 Forms of Respect: A Guide to Transforming Your Communication and Relationships at Work, incorporating practical exercises and thought-provoking questions that revolutionize workplace interactions. Julie's j...
On episode #212 of The Author Factor Podcast I am having a conversation with Rahul Sharma, a transformative figure who shares his inspiring author journey and impactful strategies for personal and professional development. Rahul, a former firefighter and HR expert, recently retired to focus on spreading his motivational message and helping accidental leaders navigate the world of people management.Throughout our conversation, Rahul shared valuable insights on turning ordinary habits into extr...
On episode #211 of The Author Factor Podcast, I am having a conversation with Laura Renner, a neonatal intensive care unit nurse and the author of the book "No, I'm Not Fine, Thank You." Laura's journey is marked by resilience, having overcome a traumatic brain injury and complex post-traumatic stress disorder, and through her book, she shares a raw and unfiltered account of her struggles and triumphs, offering a roadmap for healing the mind and body from trauma.Learn more about by visiting L...
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