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The Heat Press for Profit Podcast is designed to help apparel decorators grow their sales. Tune in to listen to hosted conversations with entrepreneurs around the country. Gain real-life insight on opportunities and better understand top challenges with running an apparel decorating business with a heat press.
65 Episodes
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DESCRIPTION:On this week's episode of the Heat Press for Profit LIVE podcast, Kelly Walters is joined by Emma O'Sullivan, the Senior Manager of Content Marketing for ASI (Advertising Specialty Institute). Kelly and Emma will be delving into the changing world of promotional products, how garment decoration is impacting this industry, and how you can get started with offering promotional products to your customers!GUEST:Emma O'SullivanSenior Manager of Content Marketing, ASIGUEST SOCIAL CHANNELS:https://www.instagram.com/asicentral/https://www.facebook.com/adspecialtyinstitutehttps://www.linkedin.com/company/asicentral/https://www.linkedin.com/in/emmakathleen/STREAMYARD LINK:https://streamyard.com/f6b23sqp3a
On this episode we’re diving into the recipe for scaling a business successfully with Justin Leader, owner of JC Pro Design. From a startup home-based business in 2016 to being voted the best screen printing company in Utah in 2024, we’ll learn about the steps, challenges and strategy behind growing a custom apparel business. GUEST: Justin Leader, Owner at JC Pro DesignGUEST SOCIAL CHANNELS:https://www.instagram.com/jcprodesign/https://www.facebook.com/jcprodesignhttps://www.linkedin.com/company/jc-pro-design/https://www.linkedin.com/in/justin-leader-7986b723/STREAMYARD LINK:https://streamyard.com/rknxr4db42
In this week's episode of Heat Press for Profit LIVE, Kelly is joined by Caitlin Andrew, Special Project Supervisor for STAHLS' DFC. If you haven't heard, NOBULL chose STAHLS' UltraColor MAX direct to film transfers for all of the athlete and staff apparel for the 2024 NFL Combine. Tune in to hear why UltraColor MAX is the choice of the Pros!GUEST: Caitlin Andrew, DFCSTREAMYARD LINK:https://streamyard.com/hidhe94smn
In this week's episode of Heat Press for Profit LIVE, Jenna will be joined by Dustin Moe, Director of Distribution Relations for LAT Apparel. They'll be discussing emerging print technologies, recent challenges and advancements, and spotlight LAT's manufacturing process—examining its impact on final products. You're not going to want to miss this insightful episode!GUEST:Dustin MoeDirector of Distribution Relations, LAT ApparelGUEST SOCIAL CHANNELS:https://www.linkedin.com/in/dustinmoe/https://www.instagram.com/latapparel/https://www.facebook.com/latapparelSTREAMYARD LINK:https://streamyard.com/dzt7y782ie
Join Josh and Jax from Jax Apparel to discuss all things product photography for your heat printing business! In this episode, you'll learn the importance of using good photos for promoting and selling your products, secrets to taking great photos even as a novice, and strategies for lighting, set-up, and so much more!GUEST: Jax Castle-WaddellGUEST SOCIAL CHANNELS:https://www.instagram.com/jax_apparel_shop/https://www.facebook.com/JaxApparelShopSTREAMYARD LINK:https://streamyard.com/prerecorded/ctmie23vui
For the first Heat Press for Profit episode of the new year, we're diving in and answering the questions we've received from apparel decorators just like you! From business tips, to design sizing, quoting and common equipment troubleshooting, we're answering them all in a casual discussion built to help your business thrive in 2024.
Join us for the last episode of 2023! Today's conversation will feature Kelly Walters, Josh Ellsworth, Jenna Sackett, and Dave Conner answering all of your burning questions 🙌 Not only will they be answering questions LIVE, they will be talking the future of heat printing in 2024 - you don't want to miss this!
Welcome to another insightful episode of Heat Press for Profit LIVE featuring Jed Seifert from Stakes Manufacturing! In this episode, we are excited to shine a spotlight on the crucial topic of "Creating Inclusivity in the Workplace" with a special focus on Stakes MFG, a trailblazing brand leading the charge in fostering a diverse and inclusive work environment.
Join us for another exciting episode of the Heat Press for Profit LIVE Podcast where we will be chatting with Katie Wolanczyk, Director of Marketing & E-Commerce for University Tees! In today's episode, we delve into the vibrant world of college apparel and community building with the fascinating story of University Tees!Discover University Tees roots and its unique connection to Greek life, where the concept of college ambassadors first took flight.Dive into the behind-the-scenes duties of college ambassadors and how University Tees relies on them not just as brand representatives but as trendsetters and forecasters, shaping the latest campus fashion trends.University Tees goes beyond just business; it's about community. Explore the innovative strategies employed to bridge the gap between campus life and business, from events to social media campaigns.We're also going to learn what sets University Tees apart from other custom apparel decorators and get a sneak peek into the company's vision for the future. Join us for a quick yet captivating journey into the unique world of University Tees!
Dive into the world of custom event planning and activations in this insightful episode of the Heat Press for Profit Podcast, featuring Kelly Walters and Jenna Sackett. They discuss planning essentials, theme importance, key lessons and market insight combined with collaboration.
Whether you're a seasoned entrepreneur or just starting out, this episode is packed with valuable information on harnessing the power of samples to take your business to new heights. Get ready for practical tips on boosting sales through effective sample usage as Kelly and Brian share actionable advice on leveraging samples to drive growth, engage customers, and ultimately enhance your business's bottom line.
🚨 Calling all apparel decorators! 🚨 Join Kelly Walters and Vince Fiore, videographer here at STAHLS', to discuss prepping for the end of the year and what to look forward to at 2024 trade shows!
🎙️ Ready to boost your marketing game? Tune in to our upcoming podcast with Jay Busselle from Equipment Zone! Join us for expert insights on: 📈 Creating a Killer Marketing Plan: Uncover the secrets to crafting a winning strategy, and the key considerations to ensure success. 🎯 Target Market Clarity: Struggling to identify your ideal customers? We've got tips and tricks to help you find your niche and grow your customer base. 👕 The Power of Branding: Discover why branding is a game-changer for apparel decorators, especially those working for others. Learn how to stand out! 💻 Website Wizardry: Maximize your website's marketing potential! We'll share recommendations to ensure you showcase your best on your digital storefront. ✨ Small Steps, Big Impact: Feeling overwhelmed by marketing tasks? Get actionable advice on small changes you can implement today to supercharge your marketing efforts. Don't miss out on the marketing knowledge you need to level up your business!
🚨 Calling all small business owners 🚨 Join Kelly and Cassie Green from Apparelist to learn how you can utilize apps to boost and market your business more effective and efficiently 🙌 You don't want to miss this!
👕 Calling all Custom Apparel Business Owners! 🛍️ Join us on our upcoming podcast with Cayla Walker, owner of Daisy’s Designs, as we dive deep into the world of on-site and in-store selling. Discover the power of direct interaction with customers, creating a personalized experience, and boosting your branding/visibility through on-site selling. Explore the advantages of in-store selling, from foot traffic and consistent operating hours, to a professional environment and accessibility. Learn valuable tips for success, including selecting the right events and mastering logistics! Whether you're a seasoned pro or just starting out, this podcast is a must-listen for custom apparel business owners looking to thrive in the ever-evolving market. 🌟 Tune in and level up your business today! 🎧
Are you a business owner looking to level up your branding game? Join us for an insightful discussion on "How to Utilize Heat Transfers in Your Business." In this episode, we dive deep into the world of heat printing and explore its transformative potential for your brand. 📈 Discover how heat transfers can revolutionize your business. 🤔 Learn how to choose the right transfers for your unique needs. 📊 Learn how heat transfers can boost your branding and profitability. Whether you're a seasoned pro or just starting out, this podcast will provide you with valuable insights to make your business sizzle. Don't miss out!
In this episode, we sit down with Zach Ellsworth, a seasoned General Manager who gives us a bird's eye view of what it means to manage a team successfully in the ever-evolving landscape of 2023. We delve into: • The strategic shift from temporary to permanent employment • What it takes, investment-wise, to make that transition for the company • The economics of employee retention vs. the cost of new hire training We also explore the day-to-day aspects of keeping your team intact. Discover how to recognize what is genuinely important to each team member, how to identify future leaders, and the strategies to keep them invested in your vision. We even touch on the lighter side of things like how to reward your team with bonuses, special events, or even a simple lunch. This episode is a treasure trove for anyone grappling with the challenges of hiring, training, or retaining employees. Tune in now to level up your management game.
Welcome to another engaging episode of Heat Press For Profit! In this episode, we're diving deep into the realm of outsourcing in the heat printing industry. If you're a heat printing enthusiast looking to elevate your business, you're in for a treat. We'll explore the intricacies of recognizing outsourcing opportunities, provide expert insights on selecting the right contract decorators, and shed light on how outsourcing can catalyze business growth. Here's a sneak peek at what you'll learn: -Understanding the nuances of recognizing when to outsource. -Key factors to consider when choosing a contract decorator: -Quality, Production, Timeline, Decoration Method. -Building a community to establish heat printing as a standard topic in conversations. And so much more!
Welcome back to another value-packed episode , with Kelly Walters and Skip Davis, designed especially for heat press entrepreneurs and professionals! Whether you're struggling with finding your niche or want to up the ante on your heat press techniques, this episode has you covered. Don't miss this episode filled with troubleshooting tips and innovative solutions to help you excel in your heat press business. Hit "Subscribe" to stay updated on the latest in heat press advancements and trends.
Are you ready to take your heat press skills to the next level? Join us in this informative podcast episode as we dive deep into the world of heat press applications. Whether you're a beginner or a seasoned pro, this episode is packed with valuable insights and tips that will elevate your heat press game.
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