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Buzz4Good! Nonprofits + Marketing
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Buzz4Good! Nonprofits + Marketing

Author: Michael Hemphill, Creator of Buzz

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Nonprofit organizations do so much to enhance the quality of life in our communities, but they often lack the time, talent and budget to properly promote their missions and attract more donors, volunteers and clients to their cause. 

Here on Buzz4Good! we feature the great work that nonprofits do. And we provide them with marketing tips and tools so they can achieve more buzz!

Buzz4Good! is hosted by Michael Hemphill, creator of the award-winning public television show "BUZZ," which features nonprofit organizations receiving pro bono "marketing makeovers" from teams of creative advertising professionals.

89 Episodes
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Buzz4Good creator Michael Hemphill introduces perhaps the most famous Roanoke, Virginia, citizen you’ve never heard of: Edward Dudley, a pioneering civil rights lawyer who became the first African-American ambassador in United States history. So unknown is Ambassador Dudley’s remarkable life that even Roanoke’s preeminent historian, former mayor Nelson Harris, wasn’t aware of it until he began researching an unrelated book about Roanoke in the 1940s. Here's Michael's conversation with Harris ...
In addition to BUZZ, creator Michael Hemphill also works for the nonprofit Friends of the Blue Ridge, which recently introduced him to the multi-talented Addie Levy.Addie headlined Friends of the Blue Ridge’s’ ON THE RISE concerts featuring up-and-coming Bluegrass sensations. After one concert, Addie shared that she’d formed a Nashville-based trio called Domino, and hoped to find a place to perform in Roanoke, Va., on April 14.Well, Michael couldn’t pass up the opportunity to provide some buz...
There’s a lot of debate surrounding the legacy of slavery and segregation. Some may even question whether there’s still active racism. But if you happen to buzz down to Roanoke’s Taubman Museum of Art or Harrison Museum of African American Culture, you can see how discriminatory real estate practices from the past continue to impact Black Americans today. And that is due to a remarkable exhibit that both nonprofit museums are co-hosting: David Ramey: Gainsboro Road and Beyond. Buzz4Good creat...
We’re often told that time is money. And in our economy, we value some people’s time more than others. Try paying an attorney or pro athlete the same as a teacher or artist.But in the New River Valley of Virginia, there’s a nonprofit that values everyone’s time equally, regardless of their skills or education or expertise, as a way of building community and fostering human connection. The hour it takes John Smith to chop up a tree can earn him a hour of social media training from Julia Thomas...
For Roanoke, Virginia entrepreneur and philanthropist Ed Walker, economic development is as much about building community as it is building business. Walker's latest project is his most ambitious ... and the most transformative in Roanoke's recent history: revitalizing an old 100-acre site comprising 20+ buildings totaling a million square feet just 1.5 miles from downtown into Riverdale.On today's Buzz4Good, creator Michael Hemphill talks to Amy McGinnis, who is part of Walker's team working...
"It's always been like a slap in the face," says Glenna Moore about the Confederate soldier statue in front of the Franklin County, Virginia courthouse.In honor of Black History Month, BUZZ creator Michael Hemphill talks with Moore and Cathie Cummins of the local NAACP, who have fought county officials in vain for years to remove the statue. Now they've changed battlefield tactics and are applying for funding from a "Monuments Across Appalachian Virginia" grant that Virginia Tech is coordinat...
We're starting to celebrate the holiday season! Listen as Buzz4Good creator Michael Hemphill chats with two arts nonprofit leaders about the importance of Christmas performances for their annual budget: Ginger Poole of Mill Mountain Theatre, and Kim Davidson of the Roanoke Valley Children’s Choir.Also, we're buzzing about bringing our TV show BUZZ to Alabama Public Television! In preparation for its premier December 15, 2023, get a "sneak listen" to part of the first episode starring the nonp...
We're buzzing about the Blue Ridge Jamboree: ON THE RISE showcase of up and coming musical talent on Nov. 2 at the Jefferson Center in Roanoke, Va. The event is being hosted by the nonprofit Friends of the Blue Ridge, and Buzz4Good is proud to be the presenting sponsor. Today, BUZZ creator Michael Hemphill talks to – and enjoys the music of – four of the acts: Addie Levy, a 21-year-old artist who now splits her time between her home in Radford and Nashville; A Mighty Friendly Mountain ba...
Today Buzz4Good creator Michael Hemphill taking a stroll down Straight Street with two leaders of the Roanoke nonprofit that ministers to teenagers who struggle with a variety of challenges, from broken families and disconnected parents to homelessness, even sex trafficking. Through a variety of ministries, the 25-year-old Straight Street nonprofit provides a positive Christian environment for at-risk youth. We’ll talk with director Keith Farmer and volunteer and development coordinator Stacy...
One of the primary objectives today for NASA is sending American women to the Moon. The name of the mission is Artemis. Artemis was the Greek mythological twin sister of Apollo – the mission name for the original moon landings – and the goddess of the Moon.Here on Earth, we’re celebrating on today’s Buzz4Good a different Artemis, but one just as lofty and inspiring: the 45th anniversary of Artemis Journal, which showcases the artists and poetry of the Blue Ridge Mountains and beyond. On Sept....
Name, Image, Likeness has transformed college sports into the Wild West. But for some passionate Hokie fans, NIL has been incorporated into Virginia Tech's motto of Ut Prosim, That I May Serve, creating one of the most unique platforms in the country: The Hokie Way. Over the last few weeks, Buzz4Good creator Michael Hemphill shared conversations with head football coach Brent Pry, head women’s basketball coach Kenny Brooks, star center Liz Kitley, Sean Pedulla from the men’s basketball team, ...
Buzz4Good creator Michael Hemphill introduces a new sponsor to BUZZ whose mission is one that impacts – or will impact – all of us: retirement and growing old.Since 1966, Friendship has provided a friendly, safe, and comfortable place for Roanoke Valley residents to live healthier, fuller lives. Michael talks to Friendship president and CEO Joe Hoff about Friendship’s history and mission in the Roanoke Valley, and its recent acquisition of Richfield Living. They also chat about how the senior...
On today’s show Buzz4Good creator Michael Hemphill presents a treat for all sports fans and, in particular, for those who cheer on the Virginia Tech Hokies. College football kicks off in a few weeks, but for nonprofits in Southwest Virginia there’s as much enthusiasm for what Virginia Tech’s football players have been doing off the field as they’re on the field achievements.That’s due to The Hokie Way. The Hokie Way provides NIL (Name, Image, Likeness) deals and money to Hokie stude...
Nonprofits are often awarded grants for their work contributing to a community’s quality of life.But how about quality of death? Buzz4Good creator Michael Hemphill features Good Samaritan Hospice, which earlier this month received the largest grant ever given by Community Foundation Serving Western Virginia: $500,000 for the first hospice house in the region.“Hospice is not a scary thing,” says Good Sam CEO Aaron Housch. “Hospice and palliative care is you choosing the way you want your final...
The American Disabilities Act ensures that people with disabilities have access to public facilities in our country. But for our brothers and sisters with an intellectual disability – those on the autism spectrium, those with Down Syndrome, or a traumatic brain injury – when it comes to ensuring opportunities for meaningful employment, independent living, and a community of enriching relationships, that’s unfortunately left to their families and caregivers.And, thankfully, nonprofits. On...
Buzz4Good creator Michael Hemphill celebrates Juneteenth with conversations with Kiana Price Marshall and Abby Hamilton with the United Way of the Roanoke Valley, who are participating in Juneteenth celebrations in Roanoke, Virginia. And he chats with friend of BUZZ Bruce C. Bryan who, as a middle-aged white guy, talks about why his marketing agency 5Points Creative will be closed Monday in honor of a holiday that celebrates Black American independence in the U.S.
Here on Buzz4Good we often feature the nonprofit's mission. But today we focus as much on the life story – and world view – of one particular person who works for a nonprofit, Crystal Mello, a community organizer for Protect Our Water, Heritage, Rights or POWHR, which has been one of the most influential opponents of the Mountain Valley Pipeline (MVP). Buzz4Good creator Michael Hemphill's conversation with Crystal highlights POWHR's fight against MVP, which got national attention this week as...
Here on Memorial Day weekend Buzz4Good creator Michael Hemphill features four nonprofits that serve veterans: Healing Strides of VirginiaThe Least of These homeless ministryTotal Action for ProgressStop Soldier Suicide. Michael praises the missions of these organizations, which work each day to help veterans with housing, food, transportation and healing and, in the extreme, from harming themselves. Michael also explores why these nonprofits are needed in a country that claims...
What does ballet have to do with big business? That’s the question Buzz4Good creator Michael Hemphill asks in our exploration of the role the Arts play in stimulating a city’s economic development efforts.He talks to Mike Friedlander who leads the Fralin Biomedical Research Intstitue at Virginia Tech; Olivia King, manager of Mast General in downtown Roanoke; Roanoke economic development director Marc Nelson, and many others on today’s show. And we preview the work we’ve been doing on our TV s...
College can inspire in its students an idealism and desire to “make a difference in the world.” But here in commencement season, as graduates prepare to walk the stage to receive their diplomas, BUZZ creator Michael Hemphill wonders if they will also take with them the passion and inspiration they found on campus to continue serving, creating and being a change for good? And so today we talk with nonprofit leader Ginny Ayers, whose nonprofit has benefited from college student volunteers, and ...
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