Claim OwnershipB2B Community Builder Show (formerly Chief Executive Connector)
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© 2023 B2B Community Builder Show (formerly Chief Executive Connector)
Description
Nothing decreases the cost of acquisition and lifetime value of clients like word of mouth (WOM), and the ultimate word of mouth flywheel is a community designed around your clients and prospects.
BUT where do you find the playbook that makes that happen?
That is why this podcast exists- to give you the toolset you need to run your business effectively, while building your community of superconsumers.
Topics include category design, evangelism, content strategy, and other modernized concepts for business development that create digital word of mouth.
249 Episodes
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It's no secret that AI has revolutionized the way we do business, from automating mundane tasks to creating personalized experiences. But as the AI revolution marches on, there's a growing misconception that human connections no longer matter. The truth is, these connections have never been more crucial.Join us for a thought-provoking exploration of the importance of embracing the H2H movement (Human to Human) in this age of AI, featuring our guest Bryan Kramer, the guy that wrote the book on H2H (literally!). Together, we'll uncover the untapped potential of blending technology with human insights, and how it can lead to building stronger communities and forging lasting relationships with your market.By attending this episode, you'll learn:- Why trust is the new oil in the age of AI-generated content.- How to measure your effectiveness in building trust- Strategies for cultivating collaboration within your organization and fostering a community-focused mindset.Don't miss this chance to gain a fresh perspective on the role of human connections in the AI-driven business landscape and learn from Bryan Kramer himself. Connect with Bryan:On his LinkedIn: https://www.linkedin.com/in/bryanjkramer/Connect with ME!LinkedIn or Instagram.Support the show
Entrepreneurship can be many things: fulfilling, maddening, lucrative, demoralizing, exhilarating, lonely, etc., and community can help normalize the roller coaster ride.But simplification is the best tool to reduce chaos.That's why keying in on one thing at a time is such a valuable practice, and Terry Weaver has built an extraordinary community through events around that concept.Terry will be joining us on the next B2B Community Builder Live Show to talk about how he's built up his legendary "The Thing" event series and what he's been able to learn from this experience (and the experiences of his community) that can help you get unstuck as an entrepreneur, in your career, or even help you decide if entrepreneurship is for you.We're going to dive into topics like:- The one skill that seems to be most misunderstood and mislabeled for entrepreneurs: creativity- The one thing most entrepreneurs suffer with when it comes to having successful partnerships- The only thing that entrepreneurship guarantees (hardship), and the only way to know if you can handle it- and much more!Whether you want to know how to grow an event series, if you should quit, or how to take the next step, this will be a conversation you will want to be part of!Connect with Terry:On his LinkedIn: https://www.linkedin.com/in/terrytheweaver/Connect with ME!Join us LIVE on the show: https://tinyurl.com/b2bcb2023Online at:LinkedIn or Instagram.Support the show
Some companies are out there capturing demand from the market and doing it well. Then there are other companies that are doing things differently. Maybe it's an innovation the world hasn't fully understood yet. Maybe it's a break from the status quo in the industry that puts the client's needs first. These companies need someone that is championing the change they wish to make in the world, bringing "AHA" moments to folks that didn't realize there was a way to solve a problem they assumed was just a cost of doing business, and building a community of people that believe in this new way.That is the role of the Chief Evangelist... and as AI continues to change the landscape, this role of the evangelist is continuing to pick up steam.But it isn't widely understood.That's why we brought Ethan Beute, Chief Evangelist at BombBomb an host of the Chief Evangelist podcast, on the show to demystify what I believe to be the most crucial skillset companies will need in the next 10 years.Ethan helped us understand:- What does the role of a business evangelist look like and who needs one- How should the Chief Evangelist be incentivized and measured- Why he believed in the future of the role so much that he started the podcast (one of my favorites!)- and much more!Ethan was a past guest from the Human Centered Communication episode, is a dynamic speaker, and has become a friend. This is an eye-opening, value packed episode. Connect with Ethan:On his LinkedIn: https://www.linkedin.com/in/ethanbeute/Connect with ME!Join us LIVE on the show: https://tinyurl.com/b2bcb2023Online at:LinkedIn or Instagram.Support the show
LinkedIn has long been dismissed as just a site for recruiters. Then savvy business development professionals found success using it as a networking site - a digital rolodex for professionals. But what if we told you that LinkedIn is actually STILL untapped and underestimated platform for businesses to exponentially grow revenue? That's right, while everyone else is looking to grow their personal brand, you can take full advantage of LinkedIn by empowering your team to become evangelists for your brand. Listen to my conversation with LinkedIn expert, Rachel Simon, to shift your perspective and unlock the true potential of this platform by turning your employees into brand ambassadors that can propel your business to new heights.We discussed: - How to empower your team members to become authentic, genuine, and engaging representatives of your brand.- Why the risk of your employee finding a better job is worth the reward of helping them grow their personal brand- What new features LinkedIn has released in the past year or two that makes your last Sales Navigator training obsolete- How to prep your team's LinkedIn ahead of a conference to win the trade show in person and onlineDon't miss out on the opportunity to do what some of the most successful companies in the world are doing right now- tapping into their team's passions to grow communities of superconsumers.Connect with Rachel:On her LinkedIn: https://www.linkedin.com/in/raksimon/Connect with ME!Join us LIVE on the show: https://tinyurl.com/b2bcb2023Online at:LinkedIn or Instagram.Support the show
Most people think they know what it takes to build a thriving online community. But most people get it wrong.That's why when I saw Suzanne Taylor-King building from scratch and hearing from everyone involved they knew this was different than what they had in mind (in a great way), I invited her onto the B2B Community Builder Show so we can dive into the nuances she intuitively understands that so many get wrong!Join us for an insightful, non-obvious discussion with someone who has harnessed the power of community mentors, devised innovative onboarding techniques, and cracked the code on maximizing productivity, all while maintaining a healthy work-life balance.In this show, you will learn:- How to build an organic network of advocates that will promote your community in spaces you're not even present in- The secret to managing high volumes of inbound leads, while still maintaining meaningful connections How to optimize your onboarding process by leveraging group calls and maximizing the founder's time- and much more!Don't miss this opportunity to gain a fresh perspective on community building, and how to make community work for you no matter how small your team is!Don't miss the opportunity to meet Suzanne!Connect with Suzanne:On his LinkedIn: https://www.linkedin.com/in/suzanne-taylor-king/Connect with ME!Join us LIVE on the show: https://tinyurl.com/b2bcb2023Online at:LinkedIn or Instagram.Support the show
Richard Branson famously said, "Communication is the most important skill any leader can possess," and conversations are the base of communication.But I've never seen any training on how to be a great conversationalist.That's why when Yurii Lazaruk reached out to ask me how I learned to interview people on my show, I knew it would be a great opportunity to share what I know about having easy conversations with anyone.This has been a lifelong obsession for me, and I hope to share:- How to apply a couple of frameworks I've developed that make any conversation easy- Why listening to summarize has become a superpower that helps the person I'm speaking with- What practicing interviewing people on podcasts has unlocked for Yurii and I that you are probably underestimating- and much much more!Yurii Lazaruk is a rising superstar in the world of community. He's used podcasting and community to help get him through hard times as a native Ukranian, and has a master plan of leveraging this experience to meet Duane "The Rock" Johnson!Don't miss the opportunity to meet Yurii!Connect with Yurii:On his LinkedIn: https://www.linkedin.com/in/yurii-lazaruk/Connect with ME!Join us LIVE on the show: https://tinyurl.com/b2bcb2023Online at:LinkedIn or Instagram.Support the show
You're out there working your tail off to attract new clients, and even harder to keep them happy enough to refer you to their friends.But if you put that same effort into attracting talent, you can accomplish both those things more sustainably.That's what our next show is about!Join us for a live recording as we sit down with Ryan Englin, who was running marketing for construction companies when he discovered that the key to driving growth and profitability was not just in the marketing, but in the talent that was hired. So he created a marketing approach to recruiting top talent.During this episode, Ryan will share his unique approach to hiring that has helped countless small businesses attract and retain exceptional employees, increase revenue and profitability, and create a word of mouth flywheel. By the end of the episode, listeners will learn:- The importance of treating hiring like marketing to attract the best talent- How happy employees can drive word of mouth growth and boost your bottom line- Practical steps to implement Ryan's approach and build a talented team that will take your business to the next level.Don't miss this opportunity to learn from a hiring expert and discover the secrets to building a team that drives word of mouth growth!Connect with Ryan:On his LinkedIn: https://www.linkedin.com/in/ryanenglin/On his company: https://corematters.com/Connect with ME!Join us LIVE on the show: https://tinyurl.com/b2bcb2023Online at:LinkedIn or Instagram. Support the show
Small business owners spend a lot of time thinking about how to gain a competitive advantage, and will spend hundreds of thousands of dollars on experts to help them do so.But no one knows your clients like your clients themselves.Therefore, listening to your clients is the best way to get that competitive advantage! That's why we're bringing Michael Haynes, author of Listen, Innovate, Grow and SME/SMB business growth expert to talk us through 3 different ways to listen to your market, and gain the insights you need.We'll talk about: - how to listen without blowing your budget and how most companies listen wrong- why listening goes nowhere, and how to make sure your are sharing those learnings by operationalizing them- the 3 categories of listening, and why so many people forget the most important 1- and more!This will be a golden nugget rich conversation with Michael, who has proven to me that his long career in the trenches with SMBs and SMEs has taught him invaluable ways to listen to the market, innovate based on those insights, and grow revenue.Don't miss your chance to pick his brain!Connect with Michael:On his LinkedIn: https://www.linkedin.com/in/michaelhhaynes/On his company: https://listeninnovategrow.com/Connect with ME!Join us LIVE on the show: https://tinyurl.com/b2bcb2023Online at:LinkedIn or Instagram.Support the show
We all need to keep up with the high demand for fresh and engaging content, and have been told that Artificial Intelligence tools are the answer, but don't have time to test everything we hear about.That's why I'm bringing back Jon Briggs, the ultimate content hustler, to share the tips and tricks he's learned from his community of content creators that are working to make you look like a one person marketing department RIGHT NOW.Here are three things you can expect to learn from this episode:- What AI tools (beyond ChatGPT) you can start using easily-How to integrate AI into your workflow to create differentiated, high-quality content, at lightning-fast speeds.- Strategies for editing and refining AI-generated content to match your brand voice and expectations- and more!Join us for this exciting episode and discover how AI can revolutionize your content creation business!Connect with Jon:On his LinkedIn: https://www.linkedin.com/in/jon-briggs/Connect with ME!Join us LIVE on the show: https://tinyurl.com/b2bcb2023Online at:LinkedIn or Instagram.Support the show
Formalized evangelists are becoming a growing trend in B2B, and they are crucial for driving community, but you need more than one evangelist to drive community growth.That's why we're having Leslie Greenwood teach us how she was able to activate a whole community full of evangelists to grow one the most successful communities you've probably heard of, Pavillion (formerly known as Revenue Collective).Leslie will tell us all about:- What Evangelist-Led Growth means and why it's a powerful growth lever- How she was able to identify, engage, empower, and amplify the voice of community members to do all the recruiting for her community- Why you need to start with a POV when first building your community- and more!Leslie's work is legendary in the the SaaS world! Don't miss this episode!Connect with Leslie:On her LinkedIn: https://www.linkedin.com/in/leslie-greenwood/Connect with ME!Join us LIVE on the show: https://tinyurl.com/b2bcb2023Online at:LinkedIn or Instagram.Support the show
The business closest to the customer wins.This is because if you can speak directly to your customers' pain points in their own language, they trust you have the solution they need.But businesses tend to spend the majority of their resources (time, money, attention) on activities that happen nowhere close to their customer.That's why the idea of Event-Led Growth is one you should consider.On this show, Mark Kilens, CMO of Airmeet, will teach you what Event-Led Growth means and show you: - why events are a more efficient way to discover prospects, engage buyers, and grow advocates- how most companies are underutilizing events, and the opportunity it creates for you- what you can do to de-risk your event strategy and make sure it drives longterm success for your team- how the next generation of influencer marketing is an event strategy- and more!Mark has led one of the greatest customer marketing successes in tech as VP of the Hubspot Academy, been a part of an epic category design as VP of content and community at Drift, and is about make Airmeet the next great success story in SaaS. Don't miss your chance to connect and learn from his cutting edge strategies and real world experience.Connect with Mark:On her LinkedIn: https://www.linkedin.com/in/markkilens/Connect with ME!Online at:LinkedIn or Instagram.Support the show
The easiest way to grow an audience is to leverage other audiences, and guesting on podcasts is a great way to do it.But most of the outreach I get to be on my show SUCKS.That's why I'm going to share what works.We're going to be sharing what has worked to get on my show, what has worked for our clients to get on other shows, and strategies that past guests of our show have used to promote themselves.This includes:- the 1 thing you should create first to help in all your outreach- when it makes sense to hire a podcast booking agency- how to use small shows to parlay your way into bigger name shows- and much more!This is the next version of a VIP talk I gave to a bunch of CMO's last year. Don't miss the opportunity to supercharge your digital word of mouth by getting on more podcasts this year than ever before!Don't miss this one.Connect with ME!Online at:LinkedIn or Instagram.Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE. Register now with the code "first5" to avail of the promo. Support the show
You work so hard on coming up with great ideas that can help people, but people will walk (or more likely scroll) right past them if they're not made in a way that hooks them in first.That's why I'll share 4 Hookpoint frameworks that will make people stop and listen to you more often, learn the concept you're sharing easier, and remember it better.On top of that, it will also help you create keynotes and content much faster than before.We'll go over:- why the hook is so important when you package your content- how to include storytelling into even the smallest speaking point- why framing, naming, and claiming a concept is crucial to creating digital word of mouth- how to structure an idea into an easy to learn speaking pointHonestly, as I wrote this description I just thought to myself "this is probably these are the 4 most powerful, practical concepts I have applied in the last 5 years," and I'm pumped to share them with you.Don't miss this one.Connect with ME!Online at:LinkedIn or Instagram.Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE. Register now with the code "first5" to avail of the promo. Support the show
Every week, after the live show, we go into an open mic session where our community shares speaking points and insights.This week led to a phenomenal conversation about the current state of the economy, marketing, and how SME's will share similar pain points as large enterprises.I'd love to have you as part of the next conversation on Mondays at 5:30 EST (right after the show)Register to join us tinyurl.com/B2BCB2023Support the show
Here at Be The Stage, we've been touting the concept of "building relationships at scale" for 3 years, but it's really hard to explain.That's why when I saw Mike Grinberg of Proofpoint Marketing show a mental model of exactly how they do it, I knew we had to bring him on the show to talk about it.Join us as Mike talks us through:- why B2B is better off building affinity through people, instead of product- what the relationship pyramid looks like and how it's foundational to scaling relationships- how the real customer journey happens inside today's buyer- and much more!Mike is a brilliant marketer, seasoned entrepreneur, and great guy that I'm really leaning on for guidance these days. Don't miss your chance to pick his brain!Connect with Mike:On her LinkedIn: https://www.linkedin.com/in/mikegrinberg/Connect with ME!Online at:LinkedIn or Instagram.Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE. Register now with the code "first5" to avail of the promo. Support the show
To seed a successful community you need get insights about the people you are trying to help, and generate word of mouth about the value of bringing folks together on a mission.That is the job of an evangelist.But there are no playbooks for business evangelists, so I'm going to share the playbook that has worked for me not, multiple times.It worked for me early in my career when I needed to start over in Miami after a career in California- landing me in multiple magazines as a Top 20 Under 40 and Latino Leader of the Future.It worked when I wanted to leave the industry I was in and prove I was more than just a green building guy- landing me a VP of BizDev role in tech.It worked in the marketing world when I started my own business- going from unknown to keynote speaker in Silicon Valley in just 3 years.Now I'm going to share with you:- why gathering insights and repetitions are the key evangelizing the thing you really care about- how to enter any room and instantly start connecting with people that will be receptive to your message- what you need to build to scale your evangelization efforts beyond yourself- and much more!This is directly correlated with the first level of community building from our 3 foundations needed for community keynote.Think of this as the framework you can use to build influence with business leaders, politicians, and influencers anywhere you go... because that's exactly what I've done with it multiple times across cities and industry sectors.If you want to take your influence to the next level, listen to this episode! Connect with ME!Online at:LinkedIn or Instagram.Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE. Register now with the code "first5" to avail of the promo. Support the show
Our experience has shown three groups of people are interested in community: marketers, community builders, and business leaders that want it as a strategic advantage. But few people have the experience to compare community as a strategy to other marketing plays.That's why having Jack Foster, VP of Marketing at WorkRamp, on the show will shine a new light on how you can understand if community is right for you.17 years in marketing leadership roles have taught Jack that successful marketing and enterprise demand generation starts with community building.She joined the show and talked about:- How her experiences in a channel led, product led and PE funded companies have taught her where community is the right play- What the difference is between the principle of community for business and the real world application of it- How to build a team to execute on community (HINT: no Chief Community Officer)- Where she sees community fitting in between events and content- And much more!Jack is someone with real world experience that can contextualize why your company would be a good or bad fit for leveraging community. Show up to get some personalized advice!Connect with Jack:On her LinkedIn: https://www.linkedin.com/in/jacquelinewfoster/Connect with ME!Online at:LinkedIn or Instagram.Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE. Register now with the code "first5" to avail of the promo. Support the show
With McKenzie and Mark Schaefer officially deeming brand communities the best marketing strategy going into 2023, community building has officially gone beyond something that venture funded tech companies and influencers do.It is now something all businesses need to consider.But the average business is still having a hard time understanding the right way for them to get into it.That's why I'm going to break down these two seminal studies for you, and contextualize an clear path to building your community that doesn't require taking the focus off the core parts of your business, no matter what stage you are at.This presentation will break down:- why McKenzie and Schaefer believe this is the best strategy for your go to market plan- what you need to do, based on what stage your company is in to start moving towards building a community- how to incorporate your community building efforts into revenue generation efforts in an authentic way- and more!This is a preview of a keynote I will be delivering later this year! Come be the first to see it and capitalize on all our learnings here at Be The Stage.Connect with ME!Online at:LinkedIn or Instagram.Check out: McKinsey StudyMark's Schaefer's book, "Belonging to the Brand"Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE. Register now with the code "first5" to avail of the promo. Support the show
Given the elevated level of publicity that happens when you get written about in the best selling marketing book on Amazon right now (Belonging To The Brand, by Mark Schaefer), we wanted to give you an inside look into the story about the first community we built and how it happened.But instead of just telling you about it, we wanted to find a better way.That's why we are publishing the never heard before interview that Lemonpie did with me in order to plan a podcast tour around our the client that we built the $40M+ podcast community for, JWB Real Estate Capital.This conversation is packed with value about:- how we built this community and what made it successful- what made it work so well for JWB (SPOILER ALERT: you will want to run your business how they do it)- why investing in networking and content creation is parallel to growing a healthy real estate or stock portfolio- BONUS: Josh is amazing at pulling out qualitative data he can use to position a great story through his interview style. Learn from it.- and much much more!If you finish this podcast thinking that you also found a hidden investing tip that you want to explore, I don't blame you. That's why I've invested with JWB too. You can check out their community at NYAIS.com But I also suggest you:- connect with Josh on LinkedIn. Super bright guy with a great future.- check out how Lemonpie does their podcast PR tours. It's impressive.Connect with ME!Online at:LinkedIn or Instagram.Support the show
There is a great book about the landscape of community for business out there already, and there is a great book out there on how to be a community manager.But understanding how to run a community works isn't what will drive mass adoption of it for business.Understanding how to profit from community is what will.That's why I'm convinced that Mark Shaefer's newest book, Belonging To The Brand- Why Community Is The Last Great Marketing Strategy, is the missing piece of the puzzle we needed!Mark is a legendary marketing author that put the marketing world on alert (and made a huge difference in my life) with Marketing Rebellion, and has just dedicated the last year of his life to understanding how community fits into marketing and sharing it with you.We discussed:- what changed since Marketing Rebellion that got Mark to write a book specifically on community- how businesses of all types (not just tech and Web3 companies) are leveraging community as their number 1 marketing strategy- why a community doesn't need to be huge to make a huge impact - and more!This was a real "pinch me" moment for me. I met one of my heroes (again), but this time he found the work we're doing at BeTheStage.live remarkable enough to write about us in his book!Connect with Mark:On his LinkedIn: https://www.linkedin.com/in/markwschaefer/On his company: https://businessesgrow.com/Connect with ME!Online at:LinkedIn or Instagram.Support the show
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