Posed for Success

Today we are talking about our next C, which is: Cost. Have you ever gotten a DM or email that has no introduction or anything and just says, “What does it cost?” That can be super tricky. Because they are usually asking about the price. However, there are many costs associated with your product or service that are going into a person’s mind when they are determining whether or not to give you their money. So hold that thought while I remind you of something. Let’s talk very briefly about money in general. Money, in the actual paper sense doesn’t hold any real value until we give it value, right? It’s honestly just a piece of paper. And now with venmo and paypal and apple cash, we’ve actually eliminated physical products too. But what gives it value? And who determines it? Of course, we have centuries of social constructs telling us the value of money, and we can also comprehend that the value of money can fluctuate (hello inflation), but if we break it down to it’s basics, money only has the value that you are willing to give it. Let me say that again, “Money only has the value that you are willing to give it.” And when you are asking someone to make a transaction with you, you are actually exchanging value. If you have an apple and I have 25 cents and I go to buy that apple, what is happening is that I value the apple more than I value my 25 cents. And the store owner, or whoever has the apple values the 25 cents more than the apple, and so a transaction occurs. Get it? So I want you to remember that. When someone is asking you about the price of your product, they are constantly evaluating the value of the product you are providing. So when I talk about COST, in this context, it isn’t just the price of your product or service. When you are coming from your customer’s point of view, the COST is more than just the price, it’s everything that goes into making a value exchange decision. It could be the cost of their time to implement your product. It could be the cost of brain power to understand how to use your product. It could also include the cost of them understanding how beneficial a product is or not.I know this may sound a little nebulous, but I want you to start thinking like your customer. What additional costs are associated with your product and how can you make that easier for the customer to want to make a transaction with you?I don’t know if you’ve ever seen an advertisement for a crazy deal on flights. Sometimes I’ll get a random email or ad that says, “$29 round trip airfare.” Sounds like a crazy good deal right? I mean, if I were to say, “What does that cost?” You could technically say, well it costs $29. But is that true? As a customer, no…it’s not just $29. And I’m not just talking about the additional taxes and fees or expenses related to going on a trip, but I’m talking about all of the other costs associated with this offer. Usually the offer is only good within a certain time frame or only to certain cities. Do I honestly want to go to Cincinnati in January? Probably not. Do you see the costs that are going through my brain as a customer? Your potential customers are doing the same thing. They are unconsciously and consciously evaluating the cost…with a Capital C to determine if it’s worth the value exchange for them.If you are struggling to sell something that is just SO amazing, then think about all of the tangible and intangible costs that your customer faces when deciding if it’s right for them to hand over some cold hard cash.Once you have that information, THEN you can take action and do something about it. It could be creating more awareness, making it easier for them to have access, or educating them better on hJoin The Content CollectiveThe answer behind: "What do I post today?" Join Brand Builder's Bootcamp TODAY!

My graduate school classes are filled with people from a million different backgrounds, and some of them don’t have any experience in marketing. This may be what you are feeling like. You own a business, you want to grow, you love what you do, but you don’t necessarily love marketing. That’s okay. It can seem like a big scary thing, but here’s the thing-We are all marketers!Everything you do, from the products you create, to the reels you’re dancing in, to the emails you send, to how to tell other people about your services….that is all marketing. And understand the foundation of marketing is key for your business growth. It’s our number one job to take care of our customers or consumers. I will use those words interchangeably, but for the purpose of this episode, we are going to just think of our customer or consumer or audience as all the same people….someone who will give us money in exchange for what we are offering.The 4 C’s that we are going to be learning about are:1) Customer’s wants and needs2) Cost3) Convenience4) CommunicationI had a great conversation with an entrepreneur this week who has an amazing product. It’s a digital CPA service that helps you get strategic about what to do with your business finances rather than just trying things out, handing your books over to an accountant, and paying your taxes.The problem was that this client didn’t know who their customers were! And because of this they couldn’t move forward with anything else in their business. Sometimes it’s easy to say that your consumer is a mom or a teenage boy or an athlete or a foodie. But that’s not good enough. A great marketer always digs deeper. And when you think you’ve dug far enough, that’s a sign that you need to go even deeper. You need to be constantly trying to understand your customers more.Many times you may come up with an amazing product, but have no one to sell it to. Instead, I would suggest that you focus on your target customer and create a product or offer that fills the void in their life. When you understand your customer, it becomes so much easier to create a product that they will want. Of course, if you’ve already created a product, that’s fine. It’s a great way to test your audience. If they are buying it, or if they love it, you know you’ve hit a home run. If you are hearing crickets, that may be a signal that you created something that doesn’t resonate with their needs. Don’t worry, it’s all about testing. Testing your product or audience is fine, but I find that it’s easier to learn as much as you can about your customer first and then create something amazing that will make their life better.How to learn more about your customer?Ask them? This seems simple and hard at the same time. But speaking directly to your ideal customer is incredibly valuable. This can look like sending out an email poll, or a questionnaire on your IG stories. You can even call up some of your clients and ask them if you can chat with them. This is called getting customer insights and all of the best companies do it. ALL.THE.TIME. Even long standing brands, like Hershey or LL Bean are doing this every single day. Why do you think they are still in business? It’s because they are in love with their customers and know that people are shifting their thoughts and beliefs all the time. So talk to your customers. Get them on a phone call. Take them out to lunch. Get the conversation going. www.britbennion.com/122Join The Content CollectiveThe answer behind: "What do I post today?" Join Brand Builder's Bootcamp TODAY!

Megan Pyrah is a mom who loves sharing how to make money at home. Especially helping you to keep it simple, easy and FUN! She helps you take the confusion out of social media and use it to BUILD and benefit your business.Megan knew she wanted to be a stay at home mom, but also wanted to contribute to her family income, so she began learning about running a business from home. She has made over a million dollars in sales and even has her children running their own companies. It's a family affair and she's done it all from home with the help of social media.Megan says that one of the biggest questions we face as content creators is, "I don't know what to create!""It's a huge stopping point. So you throw up your hands, and walk away.""BUT YOU DON'T HAVE TO REINVENT THE WHEEL!"Let's keep it simple. Let's reuse our content. What does that look like?Take something and talk about it again and again. Whether it's what you're selling or an offer to make or a solution you have - make sure you are talking about the same thing. When you are jumping from subject to subject, your audience doesn't know why they should follow you. If you feel like you've talked about the same thing over and over again, try to find a different way to talk about it. Remember:Your audience may have missed it the first time.Someone may have just started following you. You may have created amazing content that needs to be shared again.3. Your content will hit your audience differently each time—experiment with using the same content but switch up something simple, like the hook.4. Use what's working well and freshen it up. Can you use it on a different platform? Or mix up the video shots? Can you change the colors and use the same quote?5. Use third-party apps to help you schedule and repurpose your content."Don't be afraid if someone sees your content twice," Megan says. "They are going to see it twice. We want them to see it twice. In fact, we want them to see it a million times!"Megan understand the power of getting out of your own way because many times we are stuck in the beginning. But by repurposing your content you can easily take content creation one step at a time and get out of overwhelm and into action.Connect with Megan on TikTok and Instagramhttps://www.instagram.com/heymsmegan/https://www.tiktok.com/@heymsmegJoin The Content CollectiveThe answer behind: "What do I post today?" Join Brand Builder's Bootcamp TODAY!

Want to know how we get more female voices "on the stage"? It doesn't start with a mindset shift, it starts with a financial shift. Here are my thoughts on that.Join The Content CollectiveThe answer behind: "What do I post today?" Join Brand Builder's Bootcamp TODAY!

 When Kylee Ann began investing in herself and business, everything changed. And for the better. She understood that she wanted more and that the fastest and simplest way to get there was by investing in herself and business.She says that one of the hardest things we do as women and moms is to decide to think of our "hobby" as a business. "We get in our heads like, oh, we don't want to invest a lot of money into this. We don't want to invest a lot of time for this. This is just a side thing. We just want it to like bring in a lot of money without a lot of effort."But as soon as you can change your mindset from hobby to business, everything else will be so much easier for you."When you think of your offer and what you are selling as a hobby, you don't want to spend too much money. However, if you think of the same thing as a business, it gets easier to understand that the money you are spending is an investment (with an expected return). Kylee says as soon as you can switch your mindset to think of the money you spend on your business as an investment, "I promise those after those years, it comes back like tenfold and it's great."And there's multiple ways in which you can invest in your business - it can be in the physical tools or products that you're using. It can also be in education or hiring help. So where do we start investing in ourselves?"When I first started, I was really good at investing in conferences and I was really good at investing my time in learning things, but my mindset stuff didn't catch up for years later."And my business didn't scale until I invested in the mindset stuff. You could have every single tool in the world, but if you don't believe that you can do it, you're not going to."Kylee says that shifting your limiting beliefs is a huge step in moving forward in your life and business. It's also a skill that we aren't born with, so we have to spend time to develop those skills.Everything starts in your brain."You have to get your mindset right. If you can grasp the part that you literally have the power to do anything, and your mind is so powerful, then the investments that you make are that much more valuable," says Kylee.You can learn all of the tools of marketing or business, but if your mind isn't in the right place, you will not move forward using those tools correctly. "As soon as I learned these mindset tools, I really started building a business around what I wanted out of life....my dream business."Once you have all of this information, trusting yourself to sort through it. And that's how you're gonna be able to grow the business that you love and find the success that you define for yourself. Kylee says the last key is that you can't do thiss alone. Having a coach or guidance is key to keeping your mindset in the right place and you action on track. "I think as women, we just feel like we need to do it all, but we forget  a regular business has a manager, and shippers for warehouses. They have a social media person, they have someone in the front greeting people. They have all these things. And we, as women think we need to do everything ourselves and we need to just know these things and we just need to learn these things on our own, but nobody in real life is doing that. Every successful business has a team and support."Learn more and connect with Kylee here.Join The Content CollectiveThe answer behind: "What do I post today?" Join Brand Builder's Bootcamp TODAY!

What is a brand? It’s not your logo, fonts, or colors. It’s your vibe and energy that’s uniquely YOU! Let’s learn more about the 4 Pillars of Building Your Brand to Grow Your VisibilityVISIBILITY - When it comes to being a brand, you have to have the mindset that it’s okay for you to show up and be seen. You don’t want to hide behind your logo or website. People crave connection. Understand that it’s important for you to show people and create connections exactly as you are. You are exactly where you need to be to add value to the world. Jack recognizes that there’s a lot of internal work to do in order to reach that external goal. A lot of times it’s getting over whatever insecurities we have. You have a message to share to the world and people need to hear that message.Listen to the episode for all of the brand pillars or read more here.Watch the whole interview on YouTube here.And check out Deadline Funnel for more information.Join The Content CollectiveThe answer behind: "What do I post today?" Join Brand Builder's Bootcamp TODAY!

Mindi Rosser helps B2B business owners, thought leaders, and subject matter experts to start having great conversations with their audience, prospects, and peers based on trust, authenticity, and consistency on LinkedIn. She's worked within the agency world, with startups, and then decided to branch out to work directly with business leaders on their social presence, building thought leadership, and working with them to fill their pipelines with ideal clients using LinkedIn. As an entrepreneur, she values freedom and coloring outside the lines. She loves building systems that work on LinkedIn and testing them to generate results for her clients.No longer is LinkedIn just for white collared, corporate job seekers, it’s a tool where you can grow your network, resources, and influence in the online world. Mindi says that you should view LinkedIn as a relationship building tool. Direct Messages are a gold mine for information and getting to understand your ideal clientsThe way that we connect is so much more virtual, you can use LinkedIn to do this in so many ways.Learn all the details and how to grab Mindi's FREE training at www.britbennion.com/117Join The Content CollectiveThe answer behind: "What do I post today?" Join Brand Builder's Bootcamp TODAY!

Have you heard the rumblings? People are stressing out about whispers (and shouts) of an impending recession. What will this do for you or for your business? How will you grow or even make ends meet? These are difficult questions to ponder on. I've had a number of people in my world speak on this exact topic. From mastermind groups to daily emails, podcasts and more. There’s a general trend of people in the online space that are feeling fearful. Because things are a little bit rocky in our economy. Sales are down across the board and people are starting to stress out. Whether you are reading the news or listening to people of influence saying that there’s been a slowdown for their business, don’t let this strike fear into your heart. Here's the bottom line. When it comes to your business, do not get stuck in the downward cycle of scarcity. Push pause on that rhetoric. You can choose to believe that your business will be deeply affected by a recession or you can choose to be open to the possibilities that the future will bring you. This is the difference between an abundant marketing mindset vs a scarcity marketing mindset.We get to think and decide how we want to react to any situation in our business. That's the beauty of being an entrepreneur. The beauty of being able to have your own business. You get to choose how you want to think about it and the actions you wanna take in relation to what's going on.Ask yourself: Are my thoughts and energy being scarce or abundant?Because whatever the answer is, you are right. If you are having scarcity thoughts, you will see scarcity in your business. If you are having abundant thoughts, you will see abundance in your business. How does this work?Listen to the episode www.britbennion.com/116 for all the details.Join The Content CollectiveThe answer behind: "What do I post today?" Join Brand Builder's Bootcamp TODAY!

Ceri Payne, M.Ed, is a certified life coach with The Life Coach School. She created her successful life coaching practice while parenting three teenagers, teaching special education full-time, supporting her husband in his demanding career, and serving as the President of her Church's Women's Organization.   Ceri works with creative entrepreneurs, many of whom have ADHD, helping them streamline their priorities and goals while simplifying their business, and schedules so that they have time and mental energy to continue to grow their successful business, strengthen family relationships, and have time for themselves.Lead with our strengths in all areas of lifeWhen your strengths become stronger, then we are able to develop in areas in which we are weaker so we can now develop that. Doing the things that are strengths for us is the best way to do more of what we’re good at and will build our confidence.The more you lead with your strengths the faster your business and confidence will grow?How do you know what strengths you have to use?We all have talents, but sometimes it may take a while to figure out what you have. You can start out by just believing that you have them. Ask yourself these questions:What do I enjoy doing?What do other people say that I’m good at?What do I get complimented on?What is something that I can easily do for hours?What is something I enjoy learning about?What comes easily to me?If I had to talk to a group of people for 30 minutes, what would I talk about?The answers to these questions will help you know what actions and what topics you like. They will also help you to understand what feeling you like to have when using those strengths.Don’t confuse inexperience with weakness. One of today’s biggest challenges is to perform well right now and not be willing to fail. We can develop a new strength if we give ourselves the space to grow. Don’t let fear stop you. You can be scared to do something, but still work on it and develop it into a strength. Hire Out or Do WithoutIf you are able to hire out some part of your life then it frees up time to do more of what you love. It doesn’t necessarily mean that you’re paying someone to do something, but rather that you assign someone else to take on that task or you perform a trade. This allows you to do more of what you love and less of what you don’t enjoy. When we look at spending money as an exchange to do more of what we love, that’s empowering.Also, recognize what the “needle movers” are in your business. What are the things that are making you grow and do more of that. So many times we focus on things that we think we “have” to do, but they aren’t helping us. Those are the things we can do without.You could take all of the business courses, tips, and tricks to be successful, but if you don’t believe in yourself, those things will be of no value to you. Build your confidence and recognize the value of believing in yourself. It will make all the difference in what you are learning. If we are growing a business or doing something different that we've never done before…What if we just expected that we could learn what we didn't know?It isn’t because you are talented that you can succeed. It’s that you have the ability to believe in yourself. Connect with Ceri at www.britbennion.com/115Join The Content CollectiveThe answer behind: "What do I post today?" Join Brand Builder's Bootcamp TODAY!

Lisa says that growing beyond your audience is vital to the life of your business.Clients will say, "I feel like I'm constantly creating content for social media, but I'm not seeing it convert. I'm not getting more sales. I feel like I'm doing things over and over on this hamster wheel."Lisa tells them, "There is a huge difference between content and visibility content.It is so important that we're showing up, that our audience can get to know us, but we have to remember that content is only seen by the people who already follow us."Our content nurtures the people who are already there, but a visibility strategy will help us to grow and bring more people into our ecosystem.HOW CAN YOU GROW YOUR AUDIENCE?Lisa says that you can grow your audience using paid ads, but that can get expensive very quickly. Instead of worrying about FB/IG ads, you can get your name out there and be more visible by borrowing other people's audiences.This is called "earned media". Lisa says this essentially, "leverages other people's platforms showing up with value so that you can get access to their audience.Many entrepreneurs aren't utilizing earned media. But this is one of the fastest and least expensive ways to grow your audience. Earned media can be something as simple as guesting on someone's podcast or in a group, writing an article or going live with another contemporary in your field.WHAT STEPS CAN I TAKE TO GROW MY AUDIENCE?ABC's of Audience GrowthA: Awareness - Get in front of the person who has the ability to hand over their credit card.B: Build Buzz - Get a lot of people talking about you and your launch, product, upcoming offer, service. This isn't just you posting about it once, this is over and over again from many people.C: Credibility - Build credibility so that your name is being said in the right circles by the right people. You want to be seen as the "go-to" person to solve their probelm.Learn even more by listening to the episode or by connecting with Lisa below.www.britbennion.com/114Join The Content CollectiveThe answer behind: "What do I post today?" Join Brand Builder's Bootcamp TODAY!

Want to know more about the dark side of personal branding? What about the ways in which you might be ruining your personal brand? Here are 5 ways you may be ruining your personal brand.Maybe you are doing some of these things and don’t realize they are actually hurting your brand. Jump on in and see how you can stop doing this and start seeing results.You Don't Have a StrategyEvery successful brand you see has a strategy. No one is just crossing their fingers that the things they are doing in business are just going to work. Even if we allowed for some serendipitous moments in our business, that’s really not a long term strategy.Every business that is growing has a strategy behind it. They have systems in place that get their future clients to start thinking about their problems differently and showing them that perhaps their company has the solution. They are coming up with ways to engage and serve their current clients at a higher level. With different offerings and ways to work with them. All of this is a strategy. All of the content and marketing that they are doing has a purpose. Posting everyday is not a strategy. If you are not leading your audience along on a journey, if you are just posting for posting’s sake, that’s going to make your business run in circles and get you nowhere. If you do not have a clear understanding of the what and why behind the content you’re creating, you are not going to get to where you want to go. The simpler your strategy is, the better. Make sure to understand and be intentional with the content you are creating in order to help convert your audience from passive listeners to active customers. You Don’t Know Your AudienceIf you are speaking to everyone, no one is going to listen. I absolutely love working with my one on one clients to get down to the core of who their audience is. Everytime we are able to go just a little bit deeper. Sometimes you think that you know your audience, but if you’re not getting feedback from people saying that they are loving your content, then you aren’t getting specific enough with your audience. You can always, always go deeper in understanding who it is that you are trying to serve and speak to.When you know your audience, everything in your business changes. You can then cater your offers to them, speak to them on a whole new level, create content that turns them into raving fans and more!You Are Confusing Your CustomersIf I’ve said it once, I’ve said it a thousand times….a confused client doesn’t buy.Confusion on the simplest level can really hurt your brand. Which is why I teach you how to have brand consistency in your content and visuals in my online course, Brand Builder’s Bootcamp. If you're constantly confusing your audience by not being consistent with your message and visuals they will seek out a more clear and consistent brand.You Are Copying Other PeopleThis can show up in a few different ways.The first is that you are copying someone else’s content and posting it directly on your page. Even if you have permission and/or give credit to them, this is not helping your business. It is setting them up as the brand authority and taking that authority away from you. Another way is copying other people's ideas or content and presenting it as your own. Not only is this in bad taste, but it’s taking away your power and your authority in the field. Content is no longer king, original content is. So trust yourself, step into power and create your own original content out of your own origiJoin The Content CollectiveThe answer behind: "What do I post today?" Join Brand Builder's Bootcamp TODAY!

Understanding your customer journey is key to growing your business and making more sales. But do you understand what stage your general audience is in? And how can you move them along faster?There are 5 levels of brand recognition to understand in order to be intentional with your content creation. Think of these levels as a ladder to scale climbing upwards. Brand RejectionThe lowest level of brand recognition is where people not only don’t recognize you but they flat out reject you. This is where people have some sort of negative associations with your brand - they're 100% trying to avoid your company. Perhaps this is caused by a bad experience or bad press. Either way, you don’t want to be on this level with your audience. Brand Non-RecognitionBrand non-recognition is where you are just another face in a crowd and no one knows about you. People don’t recognize your brand or understand anything about it. Therefore they cannot take action with you. If you are not gaining traction in your business, perhaps you are stuck on this level. I teach in Brand Builder’s Bootcamp how to move out of this level so that you can be seen and heard. This is where branding starts to shine!Transitioning from brand non-recognition to brand recognition is a huge step that comes through consistency, repeating your core messages, and your visual brand elements.Brand RecognitionThis level is where customers are actually recognizing you. They recognize your brand. They can differentiate you from your competition. At this stage you know what makes you different, you know what sets you apart, and you are able to convey that confidently and consistently in your messaging and your content.Brand PreferenceThe next level of brand recognition is brand preference. This is where your audience actively chooses you and your offers over the competition. This is where you're no longer competing on price, but rather the unique offer you have. This comes from having great systems and processes in place - excellent customer service, and results that other people can see.Brand LoyaltyThe final level of brand recognition is brand loyalty. This is where your audience keeps coming back to your brand no matter what - even if they’ve had a bad experience with you. They love you so much they are willing to forgive your mistakes. You may not be perfect, but you’ve created a fanbase. These are your super fans. This is the ultimate level that we want to take our people to when it comes to brand recognition. This stage shows you are really honed in on the needs and wants of your audience and you can deliver results time and time again. Check out the episode to learn more about what to do in each of these levels in your business.Join The Content CollectiveThe answer behind: "What do I post today?" Join Brand Builder's Bootcamp TODAY!

Shelby & Kristina, both professionally trained comedic actresses, started making comedy videos "just for fun" in 2015. What started out as a passion project turned into a career, when various brands & businesses started approaching them for custom video content. Although content creation is no longer just a hobby, Shelby & Kristina still bring that same sense of fun to every project they tackle, leaving their clients with something truly unique. They handle every aspect of production from ideation to editing; a one-stop shop for all of your video content needs.Understand that one of the best ways to connect your brand with your audience is relatability. You want your product to be relatable so people can see that it will serve them in their lives. The driving factor of comedy is relatability. When you are able to bring comedy into your content, you are able to be a little more vulnerable which allows you to double down on that connection and relatability.Your content should do one of three things:EducateInspireEntertainWhen you use comedy in your content, you can easily hit all three of these targets. What if you are fearful of adding comedy in your brand?Sometimes as women, we are much more aware of how people perceive us in business. We are fighting to balance fun and professionalism and it can feel very vulnerable. “When using comedy,” Shelby says, “you really have to let your guard down. You have to climb over that wall. You have to be vulnerable to show that you're not perfect. That you don't have it all together and that you make mistakes too.”“But when you can laugh with someone, that’s the biggest bonding factor there is.”Kristina says, “You should push yourself! Take that creative risk, because there is such a payoff when you go outside of the box.” She says that it can actually help your audience to respect you more because you are being so creative.How to start using comedy videos in your brand?Listen. Understand your audience. What are their needs? What problems do they have?Brainstorm. Get all of your ideas out. Nothing is off the table.Plan. Script it out. What tools are you going to use? What’s your budget? Who, what, when, where will you create this?Create. Record and put everything into action. Actually do the thing!Edit. Make sure to go back and edit things together so you can tell the right story.We may think that you have to be spontaneous and off the cuff in order to be funny, but Kristina says that the opposite is true. “If you are thoroughly and deeply prepared, then you have the flexibility to sort of play around in the moment.”The best advice that Shelby and Kristina have for you?Check out the blog for more....Connect with Shelby + KristinaTake 2 ContentInstagramJoin The Content CollectiveThe answer behind: "What do I post today?" Join Brand Builder's Bootcamp TODAY!

It's time to make sure that your website is optimized for sales. This begins with your images. Learn more about how to uplevel your website and make sure you aren't making one of these 5 mistakes with your website images.www.britbennion.com/110Music: Higher Up by Shane Ivers - https://www.silvermansound.comJoin The Content CollectiveThe answer behind: "What do I post today?" Join Brand Builder's Bootcamp TODAY!

As an entreprenuer, do you feel like you always have to be on and going. That's not how the nature of the world works and you shouldn't either.In today's episode, we talk about what it means to have Ebbs and Flows in your business (and even breaks). Listen in to learn more about how to structure your time and energy so that you can drop the overwhlem, guilt, and shame.To learn more check out the blog: www.britbennion.com/109Music: Higher Up by Shane Ivers - https://www.silvermansound.comJoin The Content CollectiveThe answer behind: "What do I post today?" Join Brand Builder's Bootcamp TODAY!

Michelle Gifford is an expert at helping women business owners message and market their business, inspiring women to take action and delivering the tools to make it happen. As a business coach, podcaster, speaker, and founder and CEO of Michelle Gifford Creative, she guides women through creating and maintaining a business that lasts through creative content and online strategy. Her agency, Michelle Gifford Creative, cultivates brand strategies and content for influencers and creatives. A mom to five, she and her husband are raising their family in Southern California.Michelle is passionate about working with women and helping them grow their businesses. One of the bigggest struggles that she sees women face is that they don't take themselves as seriously as they should. Even working with big brands, Michelle sees that many women can feel scared. "They're scared to put themselves out there and they also don't consider themselves a business. They don't treat themselves like a business and there's a mindset shift that has to be made by women at some point. It happens individually."We're so afraid that people are going to find out that we're starting a business and that's not what 'moms' do. But I'm a happier mom because I have."Michelle says that one of the first big decisions she made while establishing herself as a brand was to hire a personal branding photographer. That's one way that she knew she could take herself and her business more seriously. She wanted to show up differently and in a very professional manner, so hiring a brand photographer was at the top of her list.1. Knowing that you have a brand and what the elements of it helps you to become instantly recognizable.2. Create a brand message that aligns with your branding elements.3. When you have systems in place, you can replicate it over and over again - saving you time and energy."Not only does it simplify our business and simplify the decisions we make, it helps us! It helps us be more recognizable to our people. Branding is all about repetition. Branding and marketing is all about repetition showing up and saying, I've said the same thing in a million different ways for the last three years."*Bonus Tip* Put yourself out there and then listen to what is resonating with people. The more you do this, the more you understand your brand."I think we can get really stuck on being perfect. We think we need to have our brand be perfect. We say, 'I need my messaging to be perfect.' But your messaging is going to get better and more clear, the more you say it and the more you take feedback."Michelle also reminds us to show up and serve our audience, just like she does in her coaching program Money Makers.Money Makers is a program that includes courses, coaching, and community. Michelle has a huge library full of courses to help you start, manage, and succeed in your business. She believes in making this information easily accessible for all women to learn and grow. Her courses include topics like:BloggingPinterestContent CreationPhotographyInstagramand more....When you join Money Makers, you not only get 12 months of support, but you also get The Confident Selfie Secret and 3 months in The Content Collective. (Over $200 value!)Text "Money Maker" 951-309-7885Join The Content CollectiveThe answer behind: "What do I post today?" Join Brand Builder's Bootcamp TODAY!

What you wear is who you can become. Clothing can be your armour or costume. When you wear certain clothing, it can make you look and feel whatever part you want to play in life. That's what Lisa Gillbe says is the power of clothing and personal style.Lisa Gillbe is a personal stylist, fashion blogger, course creator and podcast host of The Style Stories Podcast. Over the past 12 years she has worked with lots of entrepreneurs just like you to make sure they have the best image possible and a wardrobe that works for their goals. She has also worked with the BBC and ITV styling presenters. She is passionate about helping people to get confident with their image and firmly believes it is a powerful part of your tool kit for success in life. She lives in London with her husband Matt, a TV Producer and their two sons.How to find your personal style?There are 5 main style types that people can be dominate in. ClassicPreppyNatural/RelaxedFeminineAdvant GuardLisa says that in order to better understand your personal brand style, you should start by creating a pinterest board. Choose looks and styles that you're attracted to. Your lifestyle is important and you need to take that into consideration.Next, you can think about the adjectives that you want to describe your style. Smart, Polished, Chic, Youthful, Fresh, Relatable, etc.Finally, compare your pinterest board to your current closet. Do they match up? If they don't, you will want to find some pieces that are aligned with your desired style.Tips for your personal branding session1) Avoid small, tight patterns2) Avoid bold, big patterns3) Block colors look best4) Use brand colors to stand out and build your brand presence5) It's not the day to try something new6) Don't play it too safe7) Get your brand photos done regularly, so wear something that is current8) Wear something that makes you comfortable9) Understand which of the 5 styles you are10) Choose fit and cuts that match your body type11) Get your colors done to understand what colors flatter youWinning Wardrobe FormulaLisa GillbeBrand Style GuideMusic: Higher Up by Shane Ivers - https://www.silvermansound.comJoin The Content CollectiveThe answer behind: "What do I post today?" Join Brand Builder's Bootcamp TODAY!

 A brand mentor of mine once said “You’re doing your audience a favor by repeating yourself.” What does it mean to repurpose content?It’s really the practice of determining your best performing content and recycling and reusing it. I’m not saying that you should copy and paste the exact same content every single day. Instead, focus on what is working, what is resonating with your audience and create more of that type of content. Why should you repurpose your content?SimplerWhy work harder when you can work smarter? This is 100% true. When you are repurposing content, it makes everything so much simpler. You’re able to really focus on a few main topics or points in your business that you want your clients to understand and can create to just those simple things. This is really where you get off of that hampster wheel of content creation. Easier to UnderstandToo much new content for your audience can be overwhelming. It’s like drinking water from a firehose. You don’t want to drown your audience. However, if you keep repeating the critical things they need to know, they’ll actually start to grasp these concepts.Stand out as a brand authorityRepeating your message and repurposing your content helps you to stand out as brand authority. People will come to you when they want to know or learn something. If you’re selling a coaching package and talk about something new every single day, you’ll have lost your audience. However, if you focus on a very specific niche then you will stand out as the authority in your field. You will be the one that others will recommend when their friend or co-worker or family members needs to hear your message. Not everyone sees your content the first, second, third, or fourth timeMost people, including the people who have actively chosen to follow you will not see everything that you post. In fact, industry average is that only 3-10% of your audience will actually see your content at any given time. That means that not everyone sees your content the first time, or the second time, or the third time, or even the fourth time.If that’s the case, then repurposing is not only good for you, your workload and mental health, but it’s also a fantastic practice for your audience. They want to hear from you. So repurpose your content and message in a number of different ways so that they can get that message. By not repurposing your content and message you are leaving opportunities and money on the table.Reach New AudiencesYour audience is always growing. You have new people coming into your circle every day. Don’t just give out your best information once and call it good. Your new audience will be missing out. When you repurpose your content you are allowing your new audiences the opportunity to learn all of the amazing things about you and your offer. Always keep in mind both your current and new audiences. Repurposing your content means that it’s not only getting reinforced in the minds of those who already know you, but it’s introducing that content to your new audience.How to repurpose content?Listen to the episode for all the details.The next time you’re wondering what to post, focus on repurposing your content. This practice makes your content creation:SimplerEasier to UnderstandAllows you to stand out as brand authorityHelps your audience to actually see your contentAnd educates new audiences while supporting your current audience. Join Join The Content CollectiveThe answer behind: "What do I post today?" Join Brand Builder's Bootcamp TODAY!

Sofia Adamova is a highly sought after energetics coach and business mentor, who specializes in helping ambitious female entrepreneurs build a successful, energetically aligned online business. She is the creator of Total Energetics Reboot, her unique method to elevate your energetic state through your body- your most magical tool.Sofia says that the number one tool to move your business forward is consistency. Her methodology helps you get unstuck and more consistent in building your business. "Moving forward with self-discipline will allow you to be consistent."How you take care of your personal energy is a reflection of your personal brand because your personal brand is a representation of your energy. In fact, what we call energy in the coaching business is your personal brand.Sofia believes this is your number one asset in your business-alongside your audience and your offers."Everything depends on how elevated your energetic state is. It will represent itself in your offer in your audience, and who you attract. Everything depends on that."Start with centering your energy and balancing the flow so that you can have energy freely move through your body. You can do this through simple techniques such as breath exercises, sequences and more. This will help to quiet your mind and begin a reboot of your energetic state.SET AN INTENTIONSofia's Total Energetic Reboot starts with setting an intention.- What do I want to have come out of this?- Where do I want to be in X number of days?- How will I accomplish this task?UTILIZE ENERGETIC TOOLS- Movement- Breathwork- Nutrition- Rest- AdventureSofia teaches that you need to take care of yourself so that you can take care of your business. Upleveling your energy begins with exercising tools to help your energy feel stronger and allow it to flow easier.BE OPEN TO THE FLOW OF ENEREGYOpen your mind to downloads from the ultimate source that will guide you. You have everything you need already inside of you - be willing to be open to access that guidance.When you are able to uplevel your energy, you can focus on the strategy behind your business. Sofia teaches, "If you're not in the right state or if you are in a relatively low state, you cannot possibly create a strategy, and may struggle for years."Being open to the flow of energy brings clarity and strategy follows clarity. Listen to hear the rest of Sofia's teaching and connect with her.www.britbennion.com/105www.sofiaadamova.co.uk/coach-bibleMusic: Higher Up by Shane Ivers - https://www.silvermansound.comJoin The Content CollectiveThe answer behind: "What do I post today?" Join Brand Builder's Bootcamp TODAY!

Are you creating content on a regular basis for your business? How many days a week do you post? Do you enjoy creating content for your business or dread it? Do you know if your content is making a difference in your business or are you jus creating content for content creation’s sake? How would it feel to easily create content that actually works for your business?What if you could cut down the time it takes to create content?What would it mean if you never had to worry about what to post again?How would it feel to stop being overwhelmed with content creation and actually have time to devote to doing the parts of your business that you actually love?I know that these are questions and thoughts you are having because at some point in time, all entrepreneurs have these thoughts. When content creation becomes a rat race and you feel an overwhelming pressure to create content, business doesn’t always feel as enjoyable as it once did. Content marketing is a way to nurture your community and show up regularly to build connection with them. That way, when you open doors to your next launch, or offer a new product, you’ll already have an engaged audience that knows, likes, and trusts you. This is the backbone of content marketing.Showing up consistently doesn't mean you have to post every single day. Consistency just means showing up in the same place, regularly, and with consistently good content. It means showing up in the same style, with the same tone of voice, so that your audience isn't left guessing what you'll do next. This is what I talk about regularly when it comes to understanding and building your brand. You create brand awareness and consistency through everything you put out into the world. It’s not just your colors, fonts, and logo. It’s consistency in showing up to build that trust and not leaving your audience confused.Which is why I created The Content Collective. To help takeaway the question of “What do I post today?” and take the overwhelm out of content creation.The Content Collective is a monthly call that’s part accountability group, part co-working session and part coaching. For only 90 minutes you can business content creation subscription so you can finally:Stop wondering what to post every dayBuild your online presence with custom contentGet coaching on your content so you know that it's actually working for youActually get the work doneConnect and collaborate with like-minded female entrepreneursYou’re never going to feel 100% ready. Nobody will ever hand you a certificate declaring you qualified to take action. You’re not going to wake up one morning suddenly free of all fear and self-doubt. Right now, you’re as ready as you’ll ever be.So join us in The Content Collective as we work together to bust through perfection-paralysis and content overwhelm, and breathe life and joy back into our content creation.Learn more about The Content Collective at www.britbennion.com/collective. Join The Content CollectiveThe answer behind: "What do I post today?" Join Brand Builder's Bootcamp TODAY!