Hustle With Purpose Podcast

In this week's episode, I sit down with Brittany Anderson, the owner and founder of Adorn Headwear. Brittany tells us the compelling story of how she transformed her personal frustration—struggling to find stylish hats that fit well—into a thriving niche business. Adorn Headwear caters specifically to individuals with larger head sizes or voluminous hairstyles. Brittany opens up about the significant challenges she faced as an entrepreneur and how she successfully launched her brand despite having no prior experience in fashion or manufacturing. About The Guest Brittany Anderson is the owner and founder of Adorn Headwear, a luxury hat and accessories brand specializing in extended sizing. During a 2020 trip to Palm Springs, where she struggled to find a stylish hat that could accommodate her hair comfortably in the 105-degree heat. This challenge highlighted a significant gap in the market for individuals with curls, locs, fros, or larger head sizes, who often have to choose between comfort and style. Motivated by her own experience, Brittany launched Adorn Headwear to ensure that style and comfort are accessible to everyone, regardless of their hair type or head size. Adorn Headwear is not just a brand; it's a movement towards inclusivity and quality in fashion.  t The Host: Jacinta Gandy is a seasoned entrepreneur with over 15 years of experience in design, digital marketing, and tech. She is the founder and chief creative officer at ⁠⁠⁠Social Circle⁠⁠⁠, a comprehensive marketing agency that serves a global clientele. Jacinta is passionate about sharing her knowledge and, through her podcast, aims to dispel common myths about entrepreneurship and offer actionable advice to small business owners. Follow the Pod: ⁠⁠⁠⁠https://www.instagram.com/hwp.podcast/⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.facebook.com/hustlewithpurposepodcast⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.youtube.com/@HustleWithPurpose⁠⁠⁠⁠ Follow Jacinta: ⁠⁠⁠⁠https://www.instagram.com/jacinta_gandy/⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.linkedin.com/in/jacintagandy/⁠⁠⁠⁠ Produced by: ⁠⁠⁠⁠https://socialcircleinc.com

In this episode of "Hustle With Purpose," we're diving into the often overlooked complexities of raising your prices. While charging more might seem like a straightforward boost to your bottom line, there are hidden challenges and costs that can impact your business and client relationships. We'll explore what happens when you "reset" your pricing structure, the delicate balance of adding value versus maintaining profitability, and the implications of a longer sales cycle. Join us as we uncover the strategic considerations every small business owner needs to think about before deciding to "know their worth plus add tax." About The Host: Jacinta Gandy is a seasoned entrepreneur with over 15 years of experience in design, digital marketing, and tech. She is the founder and chief creative officer at ⁠⁠Social Circle⁠⁠, a comprehensive marketing agency that serves a global clientele. Jacinta is passionate about sharing her knowledge and, through her podcast, aims to dispel common myths about entrepreneurship and offer actionable advice to small business owners. Follow the Pod: ⁠⁠⁠https://www.instagram.com/hwp.podcast/⁠⁠⁠ ⁠⁠⁠https://www.facebook.com/hustlewithpurposepodcast⁠⁠⁠ ⁠⁠⁠https://www.youtube.com/@HustleWithPurpose⁠⁠⁠ Follow Jacinta: ⁠⁠⁠https://www.instagram.com/jacinta_gandy/⁠⁠⁠ ⁠⁠⁠https://www.linkedin.com/in/jacintagandy/⁠⁠⁠ Produced by: ⁠⁠⁠https://socialcircleinc.com

In this episode of Hustle with Purpose, Jacinta Gandy interviews Marina Mentzel the innovative entrepreneur with a mission to transform aquatic safety and education through her company, urSwim. They explore Marina's strategic decision to expand her venture by franchising, providing listeners with valuable advice on how to start and grow a successful franchise. Marina recounts her unexpected shift from pursuing a career in law to embracing the challenges and rewards of entrepreneurship. She delves into the early days of Euroswim, sharing how she navigated the complexities of building a business from the ground up and why she chose franchising as the path to scale. Marina emphasizes the importance of solid partnerships, careful planning, and staying adaptable. The episode is packed with actionable tips for aspiring entrepreneurs interested in franchising as a growth strategy. About The Guest: Marina Mentzel is the visionary founder and CEO of urSwim, leading the way in revolutionizing the aquatics management industry. With a deep passion for swim instruction, lifeguard staffing, pool management, and first aid courses, Marina's dynamic leadership has propelled urSwim to the forefront of water safety and education.Some of Marina's accomplishments include:  Completed over 50,000 swim lessons, serving more than 1,500 students each season Graduated from the Goldman Sachs 10K Small Business Program and Tory Burch Foundation Fellow Secured second place in the Carolina Challenge Venture Pitch competition Sought-after speaker at entrepreneurial panels and events and active advocate for small businesses Marina's dedication extends beyond her professional life. As a devoted mother, she understands the importance of water safety for families and is committed to creating a future where every child can confidently navigate the water. About The Host: Jacinta Gandy is a seasoned entrepreneur with over 15 years of experience in design, digital marketing, and tech. She is the founder and chief creative officer at ⁠Social Circle⁠, a comprehensive marketing agency that serves a global clientele. Jacinta is passionate about sharing her knowledge and, through her podcast, aims to dispel common myths about entrepreneurship and offer actionable advice to small business owners. Follow the Pod: ⁠⁠https://www.instagram.com/hwp.podcast/⁠⁠ ⁠⁠https://www.facebook.com/hustlewithpurposepodcast⁠⁠ ⁠⁠https://www.youtube.com/@HustleWithPurpose⁠⁠ Follow Jacinta: ⁠⁠https://www.instagram.com/jacinta_gandy/⁠⁠ ⁠⁠https://www.linkedin.com/in/jacintagandy/⁠⁠ Produced by: ⁠⁠https://socialcircleinc.com/⁠

In this episode of Hustle with Purpose, Jacinta Gandy gets real about the journey of being a small business owner and entrepreneur. She tackles the myths of overnight success head-on, breaking down the illusions of easy wins to uncover the hard work and persistence that truly drive success. The episode has sparked a lot of talk, showing just how much buzz can be generated when someone challenges the usual success stories we hear so often. Jacinta doesn't shy away from the tough parts of entrepreneurship, from the long hours to the setbacks, and shares insights from her own experiences. This straightforward discussion is an eye-opener for anyone dreaming of starting their own business, offering valuable lessons on resilience and determination. If you've ever been curious about the reality behind the entrepreneur lifestyle, this episode sheds light on the truths that can help you prepare for your own business journey. About The Host: Jacinta Gandy is a seasoned entrepreneur with over 15 years of experience in design, digital marketing, and tech. She is the founder and chief creative officer at Social Circle, a comprehensive marketing agency that serves a global clientele. Jacinta is passionate about sharing her knowledge and, through her podcast, aims to dispel common myths about entrepreneurship and offer actionable advice to small business owners. Follow the Pod: ⁠https://www.instagram.com/hwp.podcast/⁠ ⁠https://www.facebook.com/hustlewithpurposepodcast⁠ ⁠https://www.youtube.com/@HustleWithPurpose⁠ Follow Jacinta: ⁠https://www.instagram.com/jacinta_gandy/⁠ ⁠https://www.linkedin.com/in/jacintagandy/⁠ Produced by: ⁠https://socialcircleinc.com/⁠

Ever feel the itch to give your brand a new look every season? Think twice! Dive into this episode where we reveal why consistent branding is more than just about a pretty logo. From Uber's ride-sharing revolution to the comforting aroma in every Starbucks store, discover the hidden strength of brand cohesion. Learn how it builds trust, enhances recognition, and fosters customer loyalty. Whether you're thinking of a rebrand or just starting out, get insider insights on making brand cohesion your business's secret weapon.

Ever look at your website and think, 'Am I missing something?' Yeah, you're not the only one. Some sites are all glitz and no guts. So, why is that? In this episode, we're chatting about how to truly optimize your website for more leads. We'll get into the nitty-gritty of what makes a site not just look good, but work hard for you. If you're a business owner wanting your website to pull its weight, this one's for you.

What better way to face life? With all the ups and downs and twisty roads along the way it’s important to have gumption.Today we are joined by Kim Breiland, a certified Integrative Nutrition Health and Life Coach. Kim shared with us how she works with entrepreneurs that want to be successful in life AND business. Kim helps individuals feel better, release fear, insecurity, & doubt, and live a life of purpose and passion. Episode Highlights02:09 - Kim’s early entrepreneurial journey and how she started her business04:18 - The 3 C’s that allow you to achieve your goals in life 13:04 - Kim’s different approach in helping her clients19:30 - The importance of self-awareness and it helps you achieve your goalsAbout KimKim is a certified Life Coach who works with entrepreneurs that want to be successful in life AND business. Kim helps individuals feel better, release fear, insecurity, & doubt, and live a life of purpose and passion. The Gumption Life provides coaching, training, & workshops that give you a blueprint for living a life of courage, boldness, & audacity.Learn more about Kim and her business The Gumption Life, you may check their website https://thegumptionlife.com/Connect with Kim as wellInstagram >> @thegumptionlifeFacebook >> @TheGumptionLifeTwitter >> @thegumptionlifePinterest >> The Gumption LifeMore About Your HostJacinta Gandy is passionate about small business and a champion of women’s entrepreneurship. She’s the founder of Social Circle, a full-service creative studio specializing in bold, beautiful branding and web design for driven women entrepreneurs. Are you ready to harness the power of brand strategy for your brand? Download our FREE Brand Strategy workbook. You can learn more about Jacinta at– socialcircleinc.com– Follow on IG at jacinta_gandyThank you for listening! Please subscribe, rate, and review the Hustle With Purpose Podcast on Apple Podcast, Spotify, iHeartRadio, Stitcher and other podcast platforms available to you. Ratings and reviews are extremely helpful and greatly appreciated.For detailed show notes please go to socialcircleinc.com/podcast.

We often talk about having a “work/life balance” but what happens when you also add “running a business” to the mix? Striking the right balance between having a full-time job, running a successful business, and just making time to focus on the things that bring you joy in life can start to feel like a real struggle.Today we are joined by Dr. Courtney Williams, a licensed psychologist and the Founder of Willed by Wellness. Inspired by the term “strong-willed”, which means to be very determined to do something even if other people say it should not be done. Courtney talks about her own entrepreneurial journey and how she effectively uses her time to balance work, life, and business. Episode Highlights01:04 - Courtney’s journey to starting Willed by Wellness13:06 - How understanding your personality can be a huge asset for your business 17:54 - Courtney’s approach to balancing work, life, and business 20:17 - Courtney’s #1 piece of advice for accomplishing any goal in life About CourtneyAs a licensed psychologist, Courtney’s years of clinical training have helped her to provide culturally-informed, strength-based, and multi-modal care to diverse populations ranging from adolescents to older adults. She earned her doctorate in Counseling Psychology from the University of Georgia. Courtney has also obtained a master’s degree from NC Central University and a bachelor’s degree from UNC Greensboro, both in Psychology.  Learn more about Courtney and her business Willed by Wellness,LLC, you may check their website https://willedbywellness.com/Connect with Courtney as wellInstagram >> @willedbywellnessllcFacebbok >> @willedbywellnessllcLinkedIn >> @Willed by Wellness, LLCTikTok >> @willedbywellnessllcMore About Your HostJacinta Gandy is passionate about small business and a champion of women’s entrepreneurship. She’s the founder of Social Circle, a full-service creative studio specializing in bold, beautiful branding and web design for driven women entrepreneurs. Are you ready to harness the power of brand strategy for your brand? Download our FREE Brand Strategy workbook. You can learn more about Jacinta at– socialcircleinc.com– Follow on IG at jacinta_gandyThank you for listening! Please subscribe, rate, and review the Hustle With Purpose Podcast on Apple Podcast, Spotify, iHeartRadio, Stitcher and other podcast platforms available to you. Ratings and reviews are extremely helpful and greatly appreciated.For detailed show notes please go to socialcircleinc.com/podcast.

When it comes to your website, good design and visuals are only half of the magic. In order to truly create a website that cuts through the noise and turns browsers into buyers, you need website copy that works. Today we are joined by Lucy Bedawi, a copywriter also known as “My Write Hand Woman” where she talks about her not-so-traditional entrepreneurial journey and how she helped entrepreneurs stand out and provide no-fluff copy. Episode Highlights02:19 - How Lucy started her copywriting business05:36 - Lucy’s best service offer, VIP Days09:01 - Tips for those who are DIY-ing their copy and copy edits14:06 - Common copywriting mistakesAbout LucyLucy is the copywriter behind the brand My Write Hand Woman. She specializes in writing personality-packed copy that converts for women-run businesses. She’s the writer behind international corporations, fast-growth start-ups, world-famous bakeries, 7-figure coaches, and many creative entrepreneurs. She uses the client’s brand voice and zesty humor to help companies stand out online, create a fun brand presence and scale much faster. Get to know Lucy and her upcoming projects and services through her website https://www.mywritehandwoman.com/Connect with her on Instagram @mywritehandwoman >> https://www.instagram.com/mywritehandwoman/More About Your HostJacinta Gandy is passionate about small business and a champion of women’s entrepreneurship. She’s the founder of Social Circle, a full-service creative studio specializing in bold, beautiful branding and web design for driven women entrepreneurs. Are you ready to harness the power of brand strategy for your brand? Download our FREE Brand Strategy workbook. You can learn more about Jacinta at– socialcircleinc.com– Follow on IG at jacinta_gandyThank you for listening! Please subscribe, rate, and review the Hustle With Purpose Podcast on Apple Podcast, Spotify, iHeartRadio, Stitcher and other podcast platforms available to you. Ratings and reviews are extremely helpful and greatly appreciated.For detailed show notes please go to socialcircleinc.com/podcast.

Having a diverse workplace is what most of us want to achieve, either in an organization or even in small businesses. And now, it’s all possible by putting the right person to help the entire workplace.We are joined today by Diana Vasquez, Founder and Consultant at Beyond Diversity and speaker at the National Diversity in Aquatics Convention, The Young Women of Color Symposium at Loyola Academy, working with United Way of Massachusetts Bay and Merrimack Valley, and the Hispanic Affinity Group at Gillette. She has obtained her certificate in nonprofit management from the Institute for Nonprofit Practice and a certificate in Organizational Leadership from Northwestern.Episode Highlights01:52 - Diana’s childhood experiences that inspired her to build Beyond Diversity04:14 - Diana’s process in helping entrepreneurs and organizations in achieving diversity and at the same time create a loyal workforce10:34 - Tips on how to start creating a diverse workplace13:21 - How to promote a positive and inclusive working environment20:17 - Advise on how to show up 100% yourself upon returning to the office About DianaDiana is an Afrolatinx Dominican and carries her intersecting identities proudly and enjoys learning from other cultures and life experiences. Growing up in the urban community of Lynn, MA, Diana believes in equal access and opportunity for all regardless of economic or educational status. Diana is passionate about closing the opportunity divide for the most vulnerable people. With several years of experience in diversity, equity, inclusion strategy, organizing, and advocacy, Diana embodies what it means to be a social justice advocate. You can also check her and her services at www.beyonddv.comOr connect with her on Instagram @beyond_diversity More About Your HostJacinta Gandy is passionate about small business and a champion of women’s entrepreneurship. She’s the founder of Social Circle, a full-service creative studio specializing in bold, beautiful branding and web design for driven women entrepreneurs. Are you ready to harness the power of brand strategy for your brand? Download our FREE Brand Strategy workbook. You can learn more about Jacinta at– socialcircleinc.com– Follow on IG at jacinta_gandyThank you for listening! Please subscribe, rate, and review the Hustle With Purpose Podcast on Apple Podcast, Spotify, iHeartRadio, Stitcher and other podcast platforms available to you. Ratings and reviews are extremely helpful and greatly appreciated.For detailed show notes please go to socialcircleinc.com/podcast.

In today’s episode, I’m joined by Cassandre Dunbar, a mom of two spirited boys, wife, doctor and educator. Years of ‘doing it all’ finally culminated in severe burnout following the traumatic birth of her now 2-year-old son.Now Cassandre is passionate about self-care practices for black millennial women, especially moms who've been socialized to be self-sacrificing since birth. Cassandre is the host of the Be Well, Sis podcast, a wellness podcast dedicated to providing resources and candid conversations that empower black millennial women to be their best selves. Physically, mentally, emotionally, and spiritually.Episode Highlights:02:14 - The moment Cassandre realized she had been neglecting her self care05:12 - How starting a podcast allowed Cassandre to prioritize her mental and spiritual well being. 06:02 - Cassandre and I have an unfiltered discussion about our own struggles with self-care13:55 - Launching a podcast in the midst of a recession18:10 - Cassandre’s sage advice for anyone starting a podcast or any other business venture24:41 - How Be Well Sis was became a self care community for women of color 28:40 - Learn what Cassandra has in store for the next stage of Be Well Sis About CassandreCassandre Dunbar is the host of Be Well, Sis Podcast a wellness podcast dedicated to providing resources and candid conversations that empower black millennial women to be their best selves. Physically, mentally, emotionally, and spiritually.You can also check her and the community at https://thebewellsis.com/or connect with her on Instagram @bewellsis_podcastMore About Your HostJacinta Gandy is passionate about small business and a champion of women’s entrepreneurship. She’s the founder of Social Circle, a full-service creative studio specializing in bold, beautiful branding and web design for driven women entrepreneurs. Are you ready to harness the power of brand strategy for your brand? Download our FREE Brand Strategy workbook. You can learn more about Jacinta at– socialcircleinc.com– Follow on IG at jacinta_gandyThank you for listening! Please subscribe, rate, and review the Hustle With Purpose Podcast on Apple Podcast, Spotify, iHeartRadio, Stitcher and other podcast platforms available to you. Ratings and reviews are extremely helpful and greatly appreciated.For detailed show notes please go to socialcircleinc.com/podcast.

In our businesses, we often have tasks that we deem “dreadful” and tend to put on the back burner. For many creative-driven entrepreneurs, those tasks often include accounting. In this week’s episode, I have an enlightening conversation with Kendra Dancy, owner and founder of The Blk Report about the importance of knowing your numbers, how you can use your numbers to make strategic business decisions, and when it makes sense to invest in a CFO for your business. Episode Highlights:[2:08] A little about Kendra’s journey[8:20] Some shocking statistics about CPAs [9:41] The mission behind The Blk Report [12:46] How to use your numbers to make strategic business decision[22:00] When is the right time to invest in a CFO?[26:55] The Lightning Round with Kendra DancyAbout Kendra:Kendra Dancy is a CPA and Virtual CFO who is dedicated to serving Black female entrepreneurs. Think of her as your business bestie- who has your back and your books! A nerdy accountant by trade, Kendra loves using numbers to tell a story and inform decisions. Kendra founded The Blk Report to demystify all things business finances and empower Black women entrepreneurs to not only know their numbers but to recognize the power in using their numbers to make strategic decisions in their business. When she's not working - she enjoys trying new restaurants with her husband, taking long walks with her dog, or pretending to be a bartender and mixing up cocktails at home.You can learn more about The Blk Report at:By visiting The Blk Report website at www.theblkreport.comFollowing The Blk Report on Instagram at theblkreportMore About Your HostJacinta Gandy is passionate about small business and a champion of women’s entrepreneurship. She’s the founder of Social Circle, a full-service creative studio specializing in bold, beautiful branding and web design for driven women entrepreneurs. Are you ready to harness the power of brand strategy for your brand? Download our FREE Brand Strategy workbook. You can learn more about Jacinta at– socialcircleinc.com– Follow on IG at jacinta_gandyThank you for listening! Please subscribe, rate, and review the Hustle With Purpose Podcast on Apple Podcast, Spotify, iHeartRadio, Stitcher and other podcast platforms available to you. Ratings and reviews are extremely helpful and greatly appreciated.For detailed show notes please go to socialcircleinc.com/podcast.

Are you a new business owner trying to land your first client? You're not alone. One of the biggest challenges as a new service-based business owner is often how to land your first client. In this episode, I'm opening up and sharing the methods and tactics I used when I first started my business to get my first clients, establish proof of concept, and eventually build a business that attracts high quality, paying clients with ease. Episode Highlights:[2:51] How to get your feet wet [5:55] Consider bartering your services [8:41] Be willing to work with people[10:53] Do as many discovery calls as it takes[13:06] Partner with businesses that align with yours[15:32] Treat all of your clients like VIPs[19:22] What to do if you’re not booking Discovery CallsMore About Your HostJacinta Gandy is passionate about small business and a champion of women’s entrepreneurship. She’s the founder of Social Circle, a full-service creative studio specializing in bold, beautiful branding and web design for driven women entrepreneurs. Are you ready to harness the power of brand strategy for your brand? Download our FREE Brand Strategy workbook. You can learn more about Jacinta at– socialcircleinc.com – Follow on IG at jacinta_gandyThank you for listening! Please subscribe, rate, and review the Hustle With Purpose Podcast on Apple Podcast, Spotify, iHeartRadio, Stitcher and other podcast platforms available to you. Ratings and reviews are extremely helpful and greatly appreciated.For detailed show notes please go to socialcircleinc.com/podcast.

Growing from being a freelancer to a successful business owner through systems integration worked so well for Lauren Kennedy. And it’ll also work for your business too.This week’s guest, Lauren Kennedy, the founder and chief marketing nerd of Coastal Consulting and also considered a unicorn in her field, is a technical expert in HubSpot and Salesforce and a strategic marketer.We had an incredible conversation where she shared her journey on starting out as a freelancer and now an empowered  CEO and how having strategic system integrations helped her journey and her clients.Episode Highlights:01:31 - Lauren’s entrepreneurial journey03:29 - Carving her niche and grow as an entrepreneur07:42 - Creating a business plan focusing on specific systems15:56 - Tools and systems to use to help your businessMore about LaurenLauren Kennedy is the founder and chief marketing nerd of Coastal Consulting and also considered a unicorn in her field. Lauren is a technical expert in Salesforce and HubSpot, and a strategic marketer. Lauren founded coastal consulting, to create a space where people come first. That means a robust benefits package, continuous education and development, and most of all, a people-first approach to serving clients.You can check Coastal Consulting on their website https://www.coastalconsulting.co/And you can also connect with Lauren via Twitter @CMNCoastal https://twitter.com/cmncoastalMore About Your HostJacinta Gandy is passionate about small business and a champion of women’s entrepreneurship. She’s the founder of Social Circle, a full-service creative studio specializing in bold, beautiful branding and web design for driven women entrepreneurs. Are you ready to harness the power of brand strategy for your brand? Download our FREE Brand Strategy workbook. You can learn more about Jacinta at– socialcircleinc.com– Follow on IG at jacinta_gandyThank you for listening! Please subscribe, rate, and review the Hustle With Purpose Podcast on Apple Podcast, Spotify, iHeartRadio, Stitcher and other podcast platforms available to you. Ratings and reviews are extremely helpful and greatly appreciated.For detailed show notes please go to socialcircleinc.com/podcast.

It’s already the 3rd month of the year 2022! How fast, right? Spring is just around the corner. The change in season is a perfect time to reflect on your goals, your progress during the new year so far, and make any changes to help you reach those goals. This is your reminder to set some time aside to spring clean your brand and make sure it’s working as hard as possible for your business! About Your HostJacinta Gandy is passionate about small business and a champion of women’s entrepreneurship. She’s the founder of Social Circle, a full-service creative studio specializing in bold, beautiful branding and web design for driven women entrepreneurs.You can learn more about Jacinta at– socialcircleinc.com– Follow on IG at jacinta_gandyThank you for listening! Please subscribe, rate, and review the Hustle With Purpose Podcast on Apple Podcast, Spotify, iHeartRadio, Stitcher and other podcast platforms available to you. Ratings and reviews are extremely helpful and greatly appreciated.For detailed show notes please go to socialcircleinc.com/podcast.

Running a business shouldn’t be a one-woman show. At some point in your entrepreneurial journey, you’ll need to outsource some tasks in order to achieve your business goals. Whether the tasks include branding your business, administrative tasks, or hiring a financial professional - bringing in experts to help you build your business will allow you to unlock the next level in your business and scale with ease. Today I’m joined by Jordan Schanda King, a serial entrepreneur and expert at business optimization to talk about how to outsource effectively so you can become the visionary and CEO of your business.Episode Highlights:02:24 - How Jordan started her entrepreneurial journey by accident08:42 - The #1 key to growing your business14:33 - Some big misconceptions about outsourcing16:34 - How to identify which tasks to outsource in your business17:45 - How to determine when it’s the right time to start outsourcing About JordanJordan Schanda King is a serial entrepreneur and expert at business optimization. Since starting her first business in 2013, she has published a book, founded and co-founded multiple businesses, developed and led group programs in three industries, filed copyrights on multiple products, and successfully sold a business. Now Jordan runs a Contract COO agency, Easy Scaling, specializing in full business management for women scaling service-based businesses. You can check her works through her website at www.easyscaling.com.Grab her How to Outsource Effectively: A Practical Workbook and Tools https://www.easyscaling.com/outsource-effectivelyAnd connect with her on Instagram @jordanschandakingAbout Your HostJacinta Gandy is passionate about small business and a champion of women’s entrepreneurship. She’s the founder of Social Circle, a full-service creative studio specializing in bold, beautiful branding and web design for driven women entrepreneurs.You can learn more about Jacinta at– socialcircleinc.com– Follow on IG at jacinta_gandyThank you for listening! Please subscribe, rate, and review the Hustle With Purpose Podcast on Apple Podcast, Spotify, iHeartRadio, Stitcher and other podcast platforms available to you. Ratings and reviews are extremely helpful and greatly appreciated. For detailed show notes please go to socialcircleinc.com/podcast.

Most businesses have what we call “Dry Season”. It’s an ebb and flow between clients. Entrepreneurship is either raining cats and dogs of clients or all you hear is crickets.Although it’s easy to get discouraged when things are slow, there are actually a lot of things you can do to stimulate your business and drum up more bookings. Episode Highlights:02:45: The fine art of following-up 07:31: One of the easiest ways to find new clients 08:33: Leveraging others in your niche to make sales 10:44: The secret weapon you likely aren't using 13:16: One major thing entrepreneurs often forget to do About Your HostJacinta Gandy is passionate about small business and a champion of women’s entrepreneurship. She’s the founder of Social Circle, a full-service creative studio specializing in bold, beautiful branding and web design for driven women entrepreneurs.You can learn more about Jacinta at– socialcircleinc.com– Follow on IG at jacinta_gandyThank you for listening! Please subscribe, rate, and review the Hustle With Purpose Podcast on Apple Podcast, Spotify, iHeartRadio, Stitcher and other podcast platforms available to you. Ratings and reviews are extremely helpful and greatly appreciated. For detailed show notes please go to socialcircleinc.com/podcast.

A lot of entrepreneurs are wearing a hundred hats of responsibilities just to be able to thrive. We’re also pressured to do all the things in a snap and have everything done perfectly with very little time that we end up procrastinating and even burned out.Today, we’re joined by Vikki Louise a feminist time coach to give us tips and tactics on how we can do more in less time and focus on the tasks that matter while living our best life and enjoying being an entrepreneur.Episode Highlights03:25 - Importance of taking time off12:52 - How to cut your to-do list in half13:53 - Identifying what to prioritize in your business19:20 - How to treat your time properly20:08 - Hiring and delegating22:07 - Respecting your body and energy when it comes to workAbout VikkiVikki is a feminist time coach and reformed hustler doing ALL the things turned Time Hacker. Like so many of you, she was the Queen of procrastinating, only to then become the Queen of hustling. Today, Vikki's hacked the system to achieve more in 50% of the time and now helps procrastinating hustlers create more success and more joy.You can check her through her website www.vikkilouise.com and also connect to her via Instagram @feministtimecoach.You can also check her podcast Hack Your Time Podcast.About Your HostJacinta Gandy is passionate about small business and a champion of women’s entrepreneurship. She’s the founder of Social Circle, a full-service creative studio specializing in bold, beautiful branding and web design for driven women entrepreneurs.You can learn more about Jacinta at– socialcircleinc.com– Follow on IG at jacinta_gandyThank you for listening! Please subscribe, rate, and review the Hustle With Purpose Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For detailed show notes please go to socialcircleinc.com/podcast.

It's already the second month of the year, but yet I'm here to have a conversation about "New Year's Resolutions". Though the word “resolution” may be triggering to some of you (including me), during the first month of the year, most of us are envisioning not just new years resolutions for ourselves but also for our business.In this week's episode, I'll be sharing five resolutions that you can make for your business to help accelerate your path to success this year.Episode Highlights:01:38 - Try something new or something you’ve been scared to do 03:20 - Evaluate what you’re currently doing and it’s ROI04:53 - Implement my 15 minute networking hack 07:05 - Develop a holistic content strategy 08:56 - Learn more about The Content Suite11:45 - Outsource or delegate tasks to accelerate growthAbout Your HostJacinta Gandy is passionate about small business and a champion of women’s entrepreneurship. She’s the founder of Social Circle, a full-service creative studio specializing in bold, beautiful branding and web design for driven women entrepreneurs.You can learn more about Jacinta at– socialcircleinc.com– Follow on IG at jacinta_gandyThank you for listening! Please subscribe, rate, and review the Hustle With Purpose Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For detailed show notes please go to socialcircleinc.com/podcast.

As a web designer, I’ve witnessed more and more business owners starting to see the value of their brand and website and the importance of delivering the right brand message to its audience.We are joined today by Kathy Young. Kathy is a website copywriter and brand strategist that I’ve had the pleasure of working with. Kathy will be giving us insight into how instrumental brand messaging is to your business. Brand messaging can contribute to your growth by converting your audience into customers that take action.Episode Highlights[03:01] How Kathy started her brand copywriting journey[05:32] What is brand messaging?[06:48] How to formulate your messaging to attract ideal clients[11:03] Copywriting best practices[14:08] Quick DIY copywriting tips About KathyKathy Young is a Website Copywriter and Brand Strategist helping entrepreneurs figure out their brand voice through clear brand messaging and creative strategy.You can check her works through her website at www.rekindlecommunications.com and also connect to her via Instagram @kindle_communications.About Your HostJacinta Gandy is passionate about small business and a champion of women’s entrepreneurship. She’s the founder of Social Circle, a full-service creative studio specializing in bold, beautiful branding and web design for driven women entrepreneurs.You can learn more about Jacinta at– socialcircleinc.com– Follow on IG at jacinta_gandy Thank you for listening! Please subscribe, rate, and review the Hustle With Purpose Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For detailed show notes please go to socialcircleinc.com/podcast.