The Web Marketing Insights Podcast

Chris Bonney, VP of StrategyZach Wilson, PartnerAmy Gavin, Director of Digital Strategy, American Society for Nutrition

Chris Bonney, VP of StrategyZach Wilson, PartnerSara Fay, VP of Marketing, First American Healthcare Finance

Chris Bonney, VP of StrategyZach Wilson, Partner

Joe Martin, CEO, Martin CreativeDan Ritzke, Founder, Third Act MarketingChris Bonney, VP of Strategy, GuloZach Wilson, Partner, Gulo

Should we chase the latest Google update or keep everything the same and hold the line. We all know Google never rests. Google is constantly evolving and adapting to present the best information possible for its customers (searchers). These changes are a byproduct of analyzing mountains of data and user behavior. Now the question becomes, Google just rolled out a new update, will this affect my ranking positively, negatively or not at all?Chris Bonney & Zach Wilson take a deep Google-dive to help you determine whether or not you should or should not react to changes that affect the signals and algorithm.Opinions on Google's new SERP UI changes. Our take, Google isn't as altruistic as they once were. The UI changes will likely produce some significant upticks in CTR for Paid media, however, once users adapt their eyes and behaviors, things will normalize.

Search Engine Land’s Periodic Table of SEO Factors debuted in 2011. Since the initial release, SEO professionals reference it to better understand the elements essential to a winning SEO strategy. It's frequently linked to by thousands of digital marketing professionals.Chris Bonney & Zach Wilson sit down and discuss a few of the key "elements" - Quality, Authority, Backlinks & Emerging Markets - for 2020 and beyond.https://searchengineland.com/seotable

This is the first-ever recording of Gulo's Web Marketing Insights Podcast. Chris and Zach discuss how the Insights Podcast will tackle topics such as user experience, conversion rate optimization and SEO.We take aim at a variety of challenges digital marketers face today: What should you do about Google's BERT updates?What makes good SEO?Upping your backlink game.The Conversational Web and key phrases around it.What's the cost of doing nothing.