Claim OwnershipThe Business & Pleasure of Flowers
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© 2024 The Business & Pleasure of Flowers
Description
Vonda LaFever and Lori Wilson join forces to share advice, insider knowledge, and fun tips on everything floral. Everyone loves flowers, but the floral business comes with challenges that sometimes make you forget about the rewards. In this fun and informative podcast, Vonda’s extensive floral knowledge and experience, along with Lori’s teaching, life and sales training expertise, you will learn what’s trending in the industry and what the flower shop of the future might look like. In addition, they will discuss how to overcome obstacles, from in-store and online sales, to how to build a great customer service team. Discover how a bit of knowledge and one small change in your mindset can take you to new levels in your life and business. Hit subscribe, so you can put the pleasure back into your life and go back to loving flowers and what you do even more!
228 Episodes
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Episode 226: Join Vonda and Lori as they chat with Ralph Giordano AIFD, owner of Giordano's Floral Creations in Fort Pierce FL, and one of the "Core 4" AIFD Symposium Coordinators. Ralph shares his excitement for the upcoming AIFD National Symposium "Emerge" to be held in Orlando FL from July 2-6.Listen in to discover exciting details about the schedule of events and what you can expect to gain from attending. As a non-member of AIFD, Lori encourages everyone to attend and shares her thoughts on the takeaways you can expect to gain from your time and investment.Don't miss out on this incredible opportunity to learn and grow in the world of floral design! Early bird registration ends on May 15th, so register now and emerge with AIFD this summer in Orlando.AIFD Symposium InformationEmerge Brochure PDFRegistration PageSponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist
Episode 225: In this episode, Vonda and Lori dive into the topic of trying new things in your flower business, specifically exploring trendier flower designs for websites and in-store displays. They discuss three main factors that often hold people back from embracing new trends, starting with the influence of mindset. By adopting an open mindset, you can overcome these barriers and allow new fresh offerings to customers. They also provide a follow-up on their recent in-person sympathy program at the Bill Doran Company in Des Moines, IA. Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist
Episode 224: In this thought-provoking episode, hosts Vonda and Lori delve into the insightful reflections of Eric Partaker's blog post, "20 Harsh Truths at 47 I Wish I Knew at 27." As they relate these timeless truths to their experiences in life and the floral industry, they explore the idea that with age comes wisdom and the perspective to appreciate the lessons learned along the way.Join us as we navigate through the intersections of personal growth, timeless wisdom, and the evolution of the floral industry. Whether you find yourself nodding in agreement or challenging these truths, this episode offers a heartfelt exploration of the transformative power of experience and reflection. Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist
Episode 223: Join us as we dive into the world of prom with none other than Dan Fisher, the President and owner of Fitz Designs. Known as the "King of Bling," Dan is an expert in the industry and shares his wisdom on prom trends, the best way to market and prepare for prom, and much more. Dan enlightens us on a helpful tool flower shop owners can utilize to learn more about their products, an online catalog enriched with video links. But the discussion doesn't stop there! We also uncover exciting new products from Fitz that go beyond the realm of prom. Dan shares how he expands the Fitz line by listening to needs of floral designers and finding solutions and then following his gut combined with industry experience and expertise to guide him to continue to bring new and exciting products to the floral industry. Fitz on FacebookFitz on IGSponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist
Episode 222: In this episode, we delve into the importance of keeping a watchful eye on your expenses. Without a doubt, you're watching those major charges coming across your desk, however, today we discuss the significance of reviewing your credit card statements and breaking out recurring charges. By evaluating these charges, you can determine if you are still utilizing the services or subscriptions. We also share an easy way to look at subscription apps on your phone so you can analyze if they're still needed and maybe just be able to put dollars back in your pocket. Lori notes, this week is all about business, which she takes not pleasure. Ha, ha. Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist
Episode 221: Join hosts Lori and Vonda as they tackle the never-ending struggle of keeping team meetings on track. Discover their game-changing tip, Highlight and Help, that will help you maintain focus and eliminate off-topic tangents, whether you're leading a team or conducting an individual meeting. Say goodbye to meeting mayhem and hello to productive and purposeful discussions!Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist
Episode 220: Join hosts Lori and Vonda as they discuss Lori's recent experiences at SAF Next Gen Live! and GLFEE conferences, where Lori presented alongside Ellie LaFever PFCI. Both being seasoned presenters as well as lovers of education, they offer insights into making the most of education sessions as attendees and presenters. Discover three practical tips for setting yourself up for success and satisfaction during educational sessions, followed by valuable advice on three essential elements to excel when presenting your own education sessions.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist
Episode 219: Join Vonda and her guest, friend, and co-worker Kami Martin in this episode dedicated to the art of preparing a flower shop for Mother's Day. From the inception of design ideas to the photo shoot, discover the intricate process of creating new products for this important holiday. Vonda and Kami share insights into the often-overlooked steps that can set your flower shop up for a successful and profitable holiday. Tune in for valuable tips and essential insights to make this Mother's Day a blooming success.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist
Episode 218: Vonda and Lori discuss 20 Interesting Psychology Facts You Should Know written by Lukas Schwekendiek and how they apply to the floral industry and you in everyday life. From the music to choose to listen to multitasking, here might be a few that you've heard before, and others we venture to say are a bit surprising. Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist
Episode 217: Now that the whirlwind of Valentine's preparations is over, it's time to transition into the non-holiday period and focus on the well-being of you and your team, and business growth. Join us in this episode as discover six practical suggestions to recharge your energy, both personally and professionally, so you can keep moving forward in your business endeavors. From catching up on sleep to strategic planning for what lies ahead, we've got you covered. Tune in for valuable insights on how to get up, get going, and make the most of the post-Valentine's period!Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist
Episode 216: We know our Cliquers are bustling as they work tirelessly to spread love and joy on this special day. In this short episode, join Lori as she recounts a heartwarming Valentine's encounter that left a lasting impression. Meanwhile, Vonda adds a touch of intrigue with little-known facts about Valentine's Day, from its mysterious origins to surprising trivia about the first valentine and the evolution of candy traditions. Tune in for a burst of romance and fascinating insights in this bite-sized Valentine's Day special!Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist
Episode 215: This week Vonda and Lori rewind back to the Episode six where they share the four personality types of customers and how knowing that difference can elevate customer service, increase the sale, make taking orders more efficient and effective and have customers coming back for more, from YOU. Customers share a common desire for kindness, understanding, and honesty. They crave an experience that goes beyond the transaction, when you recognize their individuality, or personality type, it is a game changer when it comes to providing exceptional customer service.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist
Episode 214: In this episode, we sit down with Sarah Botchick, an expert from Pioneer Imports and Wholesale, to discuss the latest trends for spring decor and prom. She shares valuable information and gives you access to their trends reports, via their website, to help you plan for success. Tune in as we unpack the why and how to set yourself up for success this spring and prom season!Pioneer Imports and WholesaleSpring Home Decor TrendsEvent Decor TrendsProm Trends Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist
Episode 213: Join Lori and Ellie in this episode as they candidly share their "icks" - those things that totally gross them out - and their favorite new products they have recently discovered.They then move into an exciting interview with Holly Haveman, CF, the Chair of the 2024 Great Lakes Floral Event Expo (GLFEE). Join them as they delve into the details of this upcoming event, which will be held in Grand Rapids, MI from March 1st to March 3rd, 2024.During the interview, they discuss the highlights of the GLFEE, including workshops, keynote presentations, and networking opportunities. They also share their thoughts on who should attend the event and the potential takeaways for floral industry professionals.Whether you're a seasoned florist or just starting out in the business, this episode provides valuable insights and information about the 2024 GLFEE. Don't miss out on this exciting event!Learn more about GLFEEGreat Lakes Floral AssociationSponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist
Episode 212: In this virtual staff meeting episode, join Vonda, Lori and the Flower Clique team as they share valuable information and tips for flower shop owners to prepare for the upcoming busiest day of the year - Valentine's Day 2024.Vonda shares design productivity tips while Lori discusses sales tips and projections, providing insights into the estimated dollars customers are planning to spend on Valentine's Day this year, as reported by the National Retail Federation (NRF). These valuable statistics will help flower shop owners understand market trends and strategize their sales approach.Communication between all team members is necessary for a successful holiday and a great Delivery driver is essential, as they are the face of the company as they deliver the final product. Whether you're a seasoned flower shop owner or just starting out in the industry, this episode offers valuable insights and recommendations to help you and your staff prepare for the demanding Valentine's Day season. Don't miss this opportunity to gain helpful tips from Vonda, Lori, and the experienced Flower Clique team.If you want to see the entire webinar, it's available on YouTube here. Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist
Episode 211: In this episode, Vonda and Lori discuss an exciting start to the year 2024. Lori shares some goals and aspirations for the upcoming year, and they both reveal their chosen "word for the year" - a powerful concept that encapsulates their intentions and theme for 2024. Whether you're looking for inspiration or simply interested in hearing about their journey, this episode is packed with insights and a chuckle to help you kick off the year on a positive and purposeful note.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist
Episode 210: Join us in this special podcast episode as Flower Clique marks four years of blooming success since its inception in January 2020. Lori and Vonda, are joined with Kami and Ellie to reflect on their incredible journey.In this celebratory episode, the Flower Clique team delves into their professional growth over the past four years.Listen in as Lori, Vonda, Kami, and Ellie answer thought-provoking questions about their experiences with Flower Clique. Discover what valuable lessons they've gained, the remarkable accomplishments that have defined their path, and the exciting goals they have set for the future.As they navigate through these reflections, the team also expresses their gratitude for the unwavering support from their community, customers, and each other. Tune in to this inspiring episode filled with wisdom, laughter, and heartfelt moments as Flower Clique celebrates four years of growth, resilience, and floral beauty.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist
Episode 209: Episode Description: Vonda and Lori identify what they believe are the three most crucial areas for personal and business reflection from 2023 as we transition into 2024. Drawing upon their own experiences, conversations with many in this floral industry and their own insights, Vonda and Lori provide a thoughtful guide for listeners to assess and analyze their own journeys.Tune in as Vonda and Lori share their perspectives and encourage you to actively participate in this reflective journey. Your personal and professional growth awaits as you engage with the reflections of 2023 and set the stage for a successful and fulfilling 2024.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist
Episode 208: Vonda and Lori welcome back Ellie LaFever, PFCI. Ellie shares her invaluable insights and expertise on the process of creating fresh flower designs for the Flower Clique library of images for member websites. With a focus on the importance of having an open mind, Ellie discusses the key factors to consider when developing new floral products that capture the attention and imagination of customers.As we look toward the future, Ellie also provides intriguing predictions for the floral industry in 2024. Discover what trends she foresees emerging in the coming years and gain a competitive edge in staying ahead of the curve.Whether you are an aspiring florist, a seasoned professional, or simply have a love for beautiful blooms, this podcast episode is packed with inspiration and practical advice. Join Vonda, Lori, and Ellie as they explore the world of fresh flower product development and share their excitement for the future of floral design.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist
Episode 207: In this episode, Abby Chick, returns with new excitement to discuss her recent videos as a Mayesh Design Star! She shares with Vonda and Lori highlights of her clips about sustainability for the retail florist industry. The conversation focuses on practical ways to incorporate sustainability practices into the day-to-day operations of a florist business that she implements in her own flower shop, Blakemore Flowers, in Virginia. Abby keeps it real, offering actionable takeaways for listeners to apply to their own florist businesses. Whether you are a florist looking to make your operations more sustainable or simply interested in the topic, this episode is a must-listen. Join the conversation and share your thoughts with our Cliquer community.Sponsored by: Flower CliqueFlower Clique Prep SchoolReal Life Retail Florist
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