PR 360

Peter Freedman is the founder and Director of Thinking of Think Inc, a creative UK-based PR and guerrilla marketing agency, that works for startups and scaleups in the US and UK. He's also the author of a new book for Calm, the meditation, sleep and mental health app called "How Calm Whipped Up a Storm: How one small app won a ton of PR and buzz that helped it grow big – and how YOU can too.” Here, he discusses how his quirky work for Calm helped the app stand out in a sea of competition.  Key Takeaways:- How quirky, irreverent messaging helped Calm "grow big"- Peter's approach to guerilla marketing- The important role of language in creative marketing and PREpisode Timeline:1:30 Peter's history of working on irreverent and quirky projects3:45 Peter's love of language and creating unusual names for things5:30 Calm's Sleep Stories6:30 How Calm's irreverent approach set it apart from other meditation apps10:10 Calm's "Baa Baa Land," an 8-hour film about sheep13:20 Calm's bedtime stories17:40 Peter's approach to guerilla marketing20:20 How Peter's background in journalism gave him a unique perspective on PRThis episode’s guest:• Peter Freedman on LInkedIn• Get "How Calm Whipped Up a Storm" on Amazon • Think, Inc’s websiteSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Dominique Turner is a Strategic Communications and Public Relations professional working for Bloomreach, an AI-powered e-commerce platform. She also serves as the Marketing Director for Ballet & Books, a non-profit organization striving to reduce the literacy gap through the hybrid storytelling of dance and reading. Here, she discusses how she got into PR after graduating from Cornell in 2020 and the big impact AI will have on retail. Key Takeaways:- How to break into PR- The benefits that young people can bring to the PR world- The future of AI in retailEpisode Timeline:1:30 Dominique's favorite NYC restaurant3:00 How did Dominique break into PR after college?6:00 Tod shares his internship story9:00 The benefits that young people can bring to a PR company10:20 Morning Brew's Marketer's Guide to AI event13:00 How AI is transforming retail16:30 Dominique's "Read Receipts" podcast18:45 Tod's diet planThis episode’s guest:• Dominique Turner on Instagram • Dominique Turner on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Nicole Pence Becker has over 15 years of experience in journalism, communications, media production, social media, and public relations. In 2017, she founded Pence Media Group, an all-female, full-service public relations, media, and marketing consultancy that works with start-ups to Fortune 500s. Here, she discusses how she built her own agency out of necessity and some of her noteworthy clients. Key Takeaways:- How Nicole built a female-centered PR consultancy- Lessons learned working in politics- Nicole's transition from broadcast journalism to PREpisode Timeline:2:46 Nicole's background in journalism4:00 Why did Nicole move from broadcast journalism to PR?7:00 Nicole's work as her father's Communications Director on his Congressional campaign8:15 Lessons Nicole learned in politics10:15 How Pence Media Group disrupted the comms world12:30 Clients come to PMG for the female touch14:20 PMG's work for Pluie16:30 PMG was perfectly positioned for COVID18:00 How PMG's collective shared experiences are its strength20:30 PMG's work for SweetgreenThis episode’s guest:• Nicole Pence Becker on Instagram• Pence Media Group on InstagramSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us! Hosted on Acast. See acast.com/privacy for more information.

Amanda Proscia is the Chief Operating Officer and Co-Founder of Lightspeed Public Relations/Marketing. Here, we discuss her new book, “PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image.” The book provides an insider perspective on getting the most out of an investment in a public relations agency. It also provides great insights on how PR works, when it fails, and how to course-correct as the story changes. Key Takeaways:- Answers to common questions about PR- The "3 I" formula- Why do we need to keep making the case for PR?Episode Timeline:1:30 What inspired Amanda to write "PR Confidential"?3:15 Are tech people open to learning about PR?4:15 The difference between PR and advertising?5:15 PR is more than writing press releases6:15 The "3 I" formula for newsworthiness7:30 What is good thought leadership?10:00 Why do we have to keep selling the idea of PR?13:45 Why "PR Confidential" is written like an advice column15:00 The "confidential" parts of Amanda's book16:24 The PR elevator pitch 18:00 "PR Confidential Part 2: The sequel"This episode’s guest:• Amanda Proscia on LinkedIn• Download "PR Confidential" for free at Lightspeed PR and MarketingSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Juan Alanis is the CEO and founder of Big Oak Tree Media, an award-winning agency with over 30 years of combined history in marketing and communications. He's also the host of the "In the Business" podcast with his wife, Anjelica Cazares, and the executive producer of the "Latina Leadership" podcast. Here, he discusses how to speak authentically to diverse communities, how to make effective social media posts, and what it’s like being the middle child of 7.Key Takeaways:- How to market to diverse audiences- How to create successful social media posts- The benefits of having diverse team membersEpisode Timeline:1:30 What's it like being the middle child of 7?3:30 The importance of listening to clients6:15 What do marketers get wrong when speaking to diverse audiences?8:30 Speaking to diverse audiences authentically10:00 Connecting to audiences through baseball12:30 How diverse team members can help you deliver an authentic message15:00 The 15-year-old test17:30 What makes a great social media post20:00 What has Juan learned as a podcast host and producerThis episode’s guest:·        Juan Alanis·        Big Oak Tree Media·       "In the Business" podcast·       "Latina Leadership" podcastSubscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Megan Prock McGrath is the Managing Director at MacDougall, where she provides clients with corporate communications counsel to help them elevate their voices in the industry. She is passionate about healthcare solutions for today's pressing problems, particularly those designed to lower costs, improve care, and serve vulnerable populations. Here, Megan discusses the impact of the COVID-19 pandemic on the industry, shares insights on effective messaging for clinical trials, and addresses the healthcare issues faced by the LGBTQ+ community.Key Takeaways:- COVID-19 increased public awareness of drug development - Effective messaging for clinical trials- The LGBTQ+ community faces challenges in healthcare accessEpisode Timeline:1:50    The Impact of COVID-19 on biotech communication3:30    Is the public more informed about the world of biotech post-COVID?6:30    Effective messaging for clinical trials7:15    How to appeal to clinical trial participants11:20 The challenges of accessing Capital in a bear market14:15 Healthcare challenges in the LGBTQ+ community16:40 The controversy surrounding gender-diverse care20:10 The impact of AI on biotech communication21:45 AI and ethicsThis episode’s guest:Megan Prock McGrath on LinkedInMacDougall AdvisorsSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Gini Dietrich is the founder of the influential Spin Sucks blog and author of "Spin Sucks: Communication and Reputation Management in the Digital Age." For the past 18 years, she has run and grown the Arment Dietrich agency, and currently hosts 3 podcasts, "Spin Sucks," "Inside PR," and "The Agency Leadership Podcast." Here, Gini shares how Spin Sucks went from a blog to a movement and explains why thought leaders must stand for something.Key Takeaways:- The Spin Sucks story- Why thought leaders should be bold- Why Gini loves AIEpisode Timeline:2:00    How to come up with podcast ideas3:20    Why is Taylor Swift a great marketer?5:00    How Spin Sucks grew from a blog to a movement7:00    Why ethics is the backbone of Spin Sucks9:15    How to define results with a client10:15 The PESO model13:15 The importance of creating authority and trust14:00 Gini on thought leadership17:00 Gini's thoughts on AIThis episode’s guest:·        Gini Dietrich·        Spin Sucks.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•            Join the conversation by leaving a comment!•            Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Dawn Jordan Jones is the Brand & Communications Manager for the Information Technology Senior Management Forum (ITSMF), an organization that works for barrier-free opportunities for Black technology leaders. She’s also the CEO of 29Eleven Media, which helps businesses and ministries market their truth. Here, Dawn discusses the importance of inclusivity in tech and how faith-based organizations are adopting modern marketing and social media solutions.  Key Takeaways:·        How ministries are embracing social media·       The importance of inclusivity in tech·        Marketing challenges that ministries face in 2024  Episode Timeline:2:10   What’s the most significant barrier to Black people entering senior levels in the tech world?3:00   The importance of learning soft skills to rise in the tech world5:00   Which strategies are effective at making tech more inclusive?7:00   The benefits of inclusivity in the workplace8:30  The most inspiring story to come out of ITSMF11:00 What if we had more organizations like ITSMF in the past?13:30 What types of challenges do ministries face in 2024?15:30 Bringing churches into the modern world through technology17:30 How churches are using social media to spread The Word19:10 The Marketing Your Truth for Businesses system  This Episode’s Guest: ·        Dawn Jordan Jones ·        Information Technology Senior Management Forum ·        Black Tech Execs  Subscribe and leave a 5-star review:https://pod.link/1496390646 Contact Us!·        Join the conversation by leaving a comment!·        Drop us a line at pr360@globalresultspr.com.·        Follow Global Results Communications on Facebook, X (formerly Twitter), Instagram, and LinkedIn! Thanks for listening!  Hosted on Acast. See acast.com/privacy for more information.

Louis K. Gump is a business builder, transformational leader, and pragmatic optimist. He is the president of Cambian Solutions, which focuses on excellence in innovation, business growth, and team performance. Earlier in his career, he presided over award-winning mobile businesses at The Weather Channel and CNN served as CEO of two digital media firms and led Cox Media. Here, he discusses his recently released book, “The Inside Innovator: A Practical Guide to Intrapreneurship,” and how to find greater fulfillment at work. Key Takeaways:·        The importance of intrapreneurship ·        How to become an intrapreneur·        Avoiding burnout at work  Episode Timeline: 1:45    Louis’ love of aviation3:00    Where does the concept of intrapreneurship come from?4:30    The birth of Louis’ book5:10    What is an intrapreneur?7:05    Why is intrapreneurship important?9:10    Intrapreneurs are all around us11:00  How to be more fulfilled at work through self-knowledge.14:30  How love of work can lead to burnout15:20  How can professional organizations help us develop?18:00  The early days of mobile development20:30  Louis’ thought leadership philosophy This episode’s guest:  ·        Get the book or contact Louis at LouisGump.com  Subscribe and leave a 5-star review:https://pod.link/1496390646 Contact Us!·        Join the conversation by leaving a comment!·        Drop us a line at pr360@globalresultspr.com.·        Follow Global Results Communications on Facebook, X (formerly Twitter), Instagram, and LinkedIn! Thanks for listening!  Hosted on Acast. See acast.com/privacy for more information.

Paul Cohen runs Milk & Honey PR’s North American business and brings three decades of experience shaping vital conversations in ways that matter. A trusted communications advisor to executives and teams across three continents, Paul has represented multinational corporations, start-ups, industry associations, sovereign governments, and non-profit organizations. Here, he talks about Milk and Honey’s viral vase story, working in important halls of government, and the importance of “nurturing” brands. Key Takeaways:·        How to influence altruism·        The PR behind a viral vase story·        How to nurture a brand  Episode Timeline:1:20   What brought Paul to some of the world's most prestigious halls of government?4:15   How to persuade the public to support environmental issues6:00  The state of journalism in 20248:45   Milk and Honey’s viral vase story12:45 The client's take on the vase story      14:30 You can’t force things to go viral15:20 The importance of “nurturing” brands17:30 How do you hit the zeitgeist “right on the nose”?19:10 Do all brands need a purpose?21:50 Are brands pulling back from social justice activism?  This episode’s guest: ·        Email Paul Cohen at Paul@MilkandHoney.com·        Paul Cohen on LinkedIn·        Paul Cohen on X  Subscribe and leave a 5-star review:https://pod.link/1496390646 Contact Us!·        Join the conversation by leaving a comment!·        Drop us a line at pr360@globalresultspr.com.·        Follow Global Results Communications on Facebook, X (formerly Twitter), Instagram, and LinkedIn! Thanks for listening!  Hosted on Acast. See acast.com/privacy for more information.

Andrew Staub is a journalist-turned-PR-pro with 15 years in the communications industry. He is the communications manager for Rite Aid Healthy Futures, a nonprofit grantmaking organization affiliated with the Rite Aid retail pharmacy chain. Here, Andrew shares how he worked to rebrand Rite Aid Healthy Futures and why he wouldn’t let a multiple sclerosis diagnosis stop him from pursuing his goals. Key Takeaways:·        The frustrations of being a writer·        Rebranding Rite Aid’s Healthy Futures initiative·        Andrew Staub's personal journey with multiple sclerosis Episode Timeline:1:10     The frustrations of being a writer3:45     The joy of creative inspiration4:55    How to keep the creative juices flowing7:00     The challenges of paywalls in the news industry9:45     Andrew’s solution to paywalls10:50  The Rite Aid Healthy Futures rebrand15:30  The Strengthening Cities initiative16:55   The importance of doing good work in the community18:00   Andrew’s MS diagnosis wouldn't stop him from pursuing his goals.22:00   How having kids can change your productivity This episode’s guest:• Andrew Staub on LinkedIn• Rite Aid Healthy Futures Subscribe and leave a 5-star review:https://pod.link/1496390646 Contact Us!·        Join the conversation by leaving a comment!·        Drop us a line at pr360@globalresultspr.com.·        Follow Global Results Communications on Facebook, X (formerly Twitter), Instagram, and LinkedIn! Thanks for listening!  Hosted on Acast. See acast.com/privacy for more information.

Michael Axman and Jake Fleshner are the founders of The Nucleus Network, a group of highly vetted and seasoned professionals across diverse industries. The network includes tech founders, VC legends, real estate moguls, brand experts, e-commerce wizards, agency owners, festival producers, influencers, and more. Here, Michael and Jake talk about how they created the network and discuss the mindset that’s necessary for success.  Key Takeaways:·        The importance of curiosity in business·        How to build a network·        The power of networks Episode Timeline:2:30     What inspired the creation of The Nucleus Network?             4:00     What’s the network’s goal?6:02     What will complete The Nucleus Network?8:00     What are the lessons that Michael and Jake have learned creating the network?10:10   Learning the language of businesses within the network11:45  The importance of curiosity in business13:00  How to leverage The Nucleus Network15:15   Michael and Jake’s roles within the network18:40   A family interruption21:50   The Nucleus brand philosophy                                                                                                         This episode’s guests:• Michael Axman and Jake Fleshner on LinkedIn• The Nucleus Network Subscribe and leave a 5-star review:https://pod.link/1496390646 Contact Us!·        Join the conversation by leaving a comment!·        Drop us a line at pr360@globalresultspr.com.·        Follow Global Results Communications on Facebook, X (formerly Twitter), Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Gina Villareal-Arcediano is an accomplished television journalist and investigative producer as well as the founder and CEO of Unleashed Advertising & Advocacy. She has over 25 years of experience in media, business development, and marketing at ABC, CBS, FOX, and NBC affiliates. Here, she emphasizes the importance of sending effective pitches, the power of telling authentic stories, and the benefits of aligning brands with nonprofits. Key Takeaways:How to send an effective pitchWhy authenticity and storytelling are keyAligning brands and causes can benefit businesses by showing community involvement. Episode Timeline:1:50      Gina’s transition to creating her own agency3:06      How to create effective pitches5:48      Providing a “full spectrum” of client offerings7:00     The importance of a good media mix8:28      The importance of authenticity in PR11:41   Creating personal stories14:41   The importance curiosity plays in effective storytelling17:19   The benefits of supporting nonprofits20:14   How to align a brand with a nonprofit22:23   Gina’s future plans for Unleashed Advertising & Advocacy This episode’s guest:• Gina Villareal-Arcediano• Unleashed Advertising & Advocacy Subscribe and leave a 5-star review:https://pod.link/1496390646 Contact Us!Join the conversation by leaving a comment!Drop us a line at pr360@globalresultscommunications.com.Follow Global Results Communications on Facebook, X (formerly Twitter), Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Howard Waterman has over two decades of experience in strategic communications, public relations, senior executive counsel, and crisis communications in senior leadership roles at top U.S. brands. He is president and founder of The Waterman Group and serves as Chief Executive in Residence – Communications at AI 2030, an initiative aimed at harnessing the transformative power of AI to benefit humanity while minimizing its potential negative impact. On Howard’s second appearance on PR 360, he discusses crisis communications, his “3-legged tool” strategy, and the current state of PR.Key Takeaways:- Crisis communication strategies- Signs of an impending crisis- The state of PR in 2024Episode Timeline:1:55 What has Howard been up to since his last appearance on the show?3:45 What does PR look like in February 2024?5:00 Why the CEO should work with junior and senior agency members7:20 Howard's '3-Legged Stool' strategy10:00 The "early warning signal" in crisis communications12:45 Clients must understand that PR is a 24/7 business.14:30 The new AI crisis problem16:30 What are some examples of how to manage a crisis?23:00 Howard's concerns about AI25:00 Can regulators rein in AI?This episode’s guest:• Howard Waterman on LinkedIn• The Waterman GroupSubscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

April White is the CEO and founder of Trust Relations. With nearly 20 years of experience representing Fortune 100 companies, including Weber Shandwick, Edelman, Spong, and Rubenstein Public Relations, she is skilled at developing targeted communications programs. Here, April talks about the importance of trust and authenticity in PR and how changing tides in media are affecting ROI. Key Takeaways:- The rise of affiliate marketing- The new AI crisis- Transparent client relationships Episode Timeline:1:30 April's mission to being PR into the future2:30 The importance of transparency at Trust Relations4:30 Trust runs through the entire agency.6:40 The importance of authenticity in PR8:10 Brands shouldn't get political out of nowhere.9:20 Is there a backlash against brands tackling social issues?11:30 AI and crisis communication14:30 The rise of affiliate marketing17:00 Will affiliate marketing reduce the public's trust in journalism?18:20 How paywalls are affecting ROI19:45 Facebook's crackdown on news articles22:20 April’s philosophy on thought leadership23:50 April's two podcasts This episode’s guest: • April White on LinkedIn• Trust Relations• Email: April@Trustrelations.agency  Subscribe and leave a 5-star review:https://pod.link/1496390646Contact Us! • Join the conversation by leaving a comment!• Follow us on Facebook, X (Formerly Twitter), Instagram, and LinkedIn!Thanks for listening!  Hosted on Acast. See acast.com/privacy for more information.

Eric Morley co-founded Blue C, a dynamic California-based agency specializing in brand strategy and creative marketing. With a relentless passion for shaping brand narratives, Eric has been an influential force in the industry since 1998. Here, he shares how the FOCUS principle guides Blue C’s work and why brands should strive for clarity in 2024.Key Takeaways:- The power of FOCUS- The need for brand clarity- Why everyone is in marketingEpisode Timeline:2:00 Why FOCUS is Eric's guiding principle4:20 What are the challenges of implementing FOCUS?5:50 The importance of stating a clear objective8:45 Marketing in a globalized world10:15 Do clients have trouble being on task as well?11:30 Why marketers should aim for brand clarity in 202412:30 The Brand Power process14:30 You must know your audience.16:30 Blue C's work with Wahoo's Fish Taco18:50 Eric's approach to authenticity21:50 Nike's quest for female customersThis episode’s guest:Eric Morley on LinkedInBlue C USASubscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, X (Formerly Twitter), Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Lauren Passell is the founder of Tink Media, a podcast growth and ideas company that specializes in podcast PR, creative partnerships, in-app placement, and out-of-the-box strategies to help shows find their perfect audience. She is also the curator of Podcast the Newsletter and Podcast Marketing Magic and writes about podcasts for Lifehacker. Here, she discusses the importance of making podcast friends, why podcasters should focus more on marketing, and why true crime is still king.Key Takeaways:- Podcast marketing tips- Current trends in podcasting- Why podcasters need to think more about marketingEpisode Timeline:1:50 Tink Media's approach to podcast therapy5:45 The importance of borrowing from other podcast audiences6:25 The benefits of promo swaps10:15 Is true crime still king of podcasting?12:15 Tod's true crime voice14:30 Why all podcasts need a hook17:30 Are there too many podcasts?18:20 Podcasters aren't thinking enough about marketing.19:35 How Tod marketed the "LA's Own Marineland" podcastThis episode’s guest:• Lauren Passell of Tink Media• Feed the Queue podcast• Podcast The Newsletter • 100 podcast marketing tipsSubscribe and leave a 5-star review:https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, X (Formerly Twitter), Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Wing Lam, the co-founder of Wahoo’s Fish Taco, is a seasoned entrepreneur with over 30 years of experience in the restaurant industry. As the face of the iconic brand, Wing is highly sought-after to speak at global events and has made television appearances on “The Secret Millionaire” and the Food Network. Actively engaged in philanthropy having founded the California Love Drop, Wing is also the second member of the exclusive “PR 360 Three Timers Club.” Here, he discusses the importance of adding value to the lives of others, the ongoing success of the California Love Drop, and what 2024 looks like for Wahoo's Fish Taco. Key Takeaways:- The importance of being the ‘go-to’ guy- Why restaurants go out of business- The success of the California Love DropEpisode Timeline:2:00 Wing's message to students at the Vital Link student leadership conference3:00 Why restaurants go out of business4:00 The importance of having cash on hand5:00 What types of businesses are the Vital Link students looking to start?6:05 The importance of being the "go-to" guy9:20 Why surfers and skateboarders love fish tacos12:20 The California Love Drop16:00 How to be part of the story19:00 How philanthropy can also help business21:00 Teaching is its own learning experience.22:00 Wahoo's upcoming partnership with The Beach Boys23:00 Looking back on 2023 and forward to 2024This episode’s guest:• Wahoo’s Fish Taco Founder Wing Lam• California Love Drop Hosted on Acast. See acast.com/privacy for more information.

Bob Bilbruck is an accomplished and visionary CEO with over 25 years of experience in the emerging markets and technology space. He is the founder and CEO of Captjur, a business services firm specializing in channel and partner programs, digital marketing and technology initiatives, sales and business development, and alternative startup funding. Here, Bob talks about how AI is revolutionizing customer service in the fast food and hospitality sectors and how the metaverse is about to become a big part of our everyday lives. Key Takeaways:- How AI is being integrated into customer service- The future of the metaverse- The importance of open networksEpisode Timeline:1:45 An overview of Captjur's work2:23 What can Captjur's clients expect?4:15 How does Captjur integrate AI into marketing channels?5:00 How is AI being integrated into fast food restaurants?5:45 White Castle's AI integration7:15 Do we need to train humans to interact with AI?9:25 Integrating AI into high-end establishments12:25 How will AI revolutionize our everyday lives in the near future?15:00 Why the metaverse is misunderstood.17:50 How are companies putting a human face on AI?22:00 The importance of open networks with AIThis episode’s guests:• Bob Bilbruck on LinkedIn• Captjur.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•             Join the conversation by leaving a comment•             Follow us on Facebook, Twitter, Instagram, and LinkedInThanks for listening Hosted on Acast. See acast.com/privacy for more information.

AI had a momentous year in 2023, and it was a big point of discussion on the PR 360 Podcast. This episode pulls together the most important discussions we’ve had on the topic with people in the fields of AI development, public relations, and journalism. You’ll learn about the current state of AI advancement, how AI will affect the workplace, and its current impact on public relations.Key Takeaways:-        What is practical AI?-        How to combine AI and human intelligence-        AI’s role in public relationsEpisode Timeline:2:25 Jason Wells, CEO of AI Dev Lab, explains practical AI4:30 The differences in ChatGPT iterations8:30 Linda Zebian, Senior Director of Communications and Community at Muck Rack, on how AI will affect the job market11:25 How are people using AI in the PR world?14:00 Adam Albright-Hanna, founder of A-Ha Audience Builders, on how ChatGPT can help create viral content15:20 Tod’s reservations on how ChatGPT will affect his writing career17:55 Mickie Kennedy, founder of eReleases on how human intelligence and AI can work together to create quality press releases19:35 Jeff Beringer, founder of Golin's global digital team, on how the agency is exploring AI’s possibilities in the PR world25:40 Valerie Christopherson, founder, and CEO of Global Results Communications, shares how the human intelligence at her company makes AI workThis episode’s guests:Jason Wells, Linda Zebian, Adam Albright-Hanna, Mickie Kennedy, Jeff Beringer, Valerie Christopherson.  Hosted on Acast. See acast.com/privacy for more information.