The PR Playbook Podcast

Welcome back to another episode where we dive deep into the stories behind successful projects. Today, we're focusing on a remarkable journey: "Cooler Keg - From an Idea to a Successful Crowdfunding Launch.Our host, Ronjini Joshua, interviews the Founder of Cooler Keg - Anthony Bernas.visit their website: https://www.thecoolerkeg.com/ Dive into the groundbreaking journey of innovation with "The PR Playbook Podcast" as we unravel the remarkable story of Cooler Keg: From Concept to Crowdfunding Triumph. This episode is a treasure trove for startup companies eyeing the crowdfunding route to bring their visionary products to life. Discover the strategic maneuvers, marketing genius, and relentless perseverance that transformed a simple idea into a crowdfunding sensation. Whether you're pondering if crowdfunding is the right choice for your venture or seeking proven tactics to launch a successful campaign, this episode is your blueprint for success. Unleash the potential of your startup by learning from those who've navigated the crowdfunding arena with remarkable results.  Pour your favorite beverage using the Cooler Keg, and tune into our latest episode!  Subscribe to "The PR Playbook Podcast" now and take the first step towards turning your dream project into a reality. Your next big idea deserves the spotlight; let us show you how to shine.Visit our website to launch your next PR Campaign:www.thesilvertelegram.com Support the showwww.thesilvertelegram.com

We're all feeling a bit stressed out this time of the year - taxes, work, kids, and so much more...  That's where ZenBuds by NeurGear come into the spotlight.  A wearable device that activates your vagus nerve to help provide stress relief and improved wellness.  Ronjini Joshua interviews Jon Hacker, CEO with NeurGear to provide valuable insights about ZenBuds, and what he discovered during CES 2024 that took place a few weeks ago in Las Vegas. NeurGear’s Vision is to bridge the gap between technology and well-being, creating solutions that enhance everyday life.  When you remove all the worries and negative feelings around you, you will become more effective. In just 5 minutes, step into your daily life as a calmer, more centered version of yourself.ZenBud, NeurGear's flagship product, is a first-of-its-kind auricular ultrasound vagus nerve stimulator. It's designed for ease of use and effectiveness in promoting relaxation and mental balance. The NeurGear team comprises experts in bioengineering, technology, and wellness. Led by visionary founders and executives, the team is dedicated to developing solutions that positively impact mental well-being.  Be sure to visit their website for information and see how you can be part of this transformation.  ZenBud - Vagus Nerve StimulationTune into this episode to learn what Jon discovered at CES, tips to marketing your crowdfunding campaign, and even more hot PR Tips.  Be sure to like & subscribe for our next episode.  Additional Links To Visit:Past News Releases:https://zenbud.health/news/FAQ Page:https://zenbud.health/faq/Instagram @zenbudhealthTiktok @zenbudhealth Facebook ZenbudhealthX: neurgearVisit our website, The Silver Telegram, to see how we can help launch your next crowdfunding campaign and any other Public Relations support your tech business might need.   Let's get your 1:1 discovery called scheduled right away! Support the showwww.thesilvertelegram.com

Welcome to the next series from our 2023 PR Essentials Summit - Public Relations hot trends in 2024.  What's going be the hot trends in the new year?  How can you get published in The New York Times? Or, perhaps TechCrunch? What's the best way to drive sales and get your message out to consumer?  Not sure? Needing help? Then tune in and listen up...Your host, Ronjini Joshua, interviews April White with Trust Relations & Mary Elizabeth Elkordy with Elkordy Global Solutions.  Our panel of PR experts are providing key insights into what's going to be the hot PR trends in the new year.  You might be surprised to learn that Affiliate Marketing could be a gold mine for generating sales and spreading your branding message to consumers.   Tune in for more hot tips and tricks used by the PR Pros! Don't miss an episode! Subscribe to The PR Playbook Podcast on your favorite podcast platform and join our community of forward-thinkers in the tech industry. For more insights and resources, visit www.thesilvertelegram.com and follow us. Elevate your business journey with The Silver Telegram today! Support the showwww.thesilvertelegram.com

Welcome to the next series from our 2023 PR Essentials Summit - Measuring your KPI's: How to measure, monitor and maximize PR success in a new era. Our host, Ronjini Joshua, interviews Richard Benson, with Releasd  Unlock the Evolution of PR: Beyond Coverage MetricsPR has undergone a dramatic transformation, with today's communication professionals juggling various responsibilities such as generating coverage, content creation, social media management, influencer engagement, event organization, crisis management, and much more.However, traditional PR reports haven't kept pace with these changes.Many PR practitioners are still stuck using uninspiring screenshots and outdated metrics to demonstrate their value.Introducing Releasd, the ultimate reporting tool designed to showcase the entire spectrum of modern PR activities in a visually compelling and concise format, ensuring that busy clients and executives can grasp the full impact quickly.Don't miss an episode! Subscribe to The PR Playbook Podcast on your favorite podcast platform and join our community of forward-thinkers in the tech industry. For more insights and resources, visit www.thesilvertelegram.com and follow us. Elevate your business journey with The Silver Telegram today!Support the showwww.thesilvertelegram.com

Welcome to the next series from our 2023 PR Essentials Summit - Thought Leadership with John Biggs from Typewriter.  Typewriter is a project by John Biggs, former New York Times journalist and editor for Laptop Magazine, Gizmodo, and TechCrunch. His goal? To help small businesses and startups put their best foot forward when it comes to the written word.Our host, Ronjini Joshua, dives into the world of Thought Leadership.   Whether you're at the helm of a startup or steering a Fortune 500 company, The Silver Telegram is your guide to harnessing the power of thought leadership to drive your business forward. Tune in, get inspired, and join the conversation that's reshaping the business landscape. -->> What is thought leadership & why does it matter? <<--Thought leadership in the tech industry is about establishing yourself or your company as a go-to expert in specific technological fields. It involves sharing insights, innovations, and forward-thinking strategies that not only showcase your expertise but also contribute to the broader conversation in the tech community. This approach is beneficial for your tech business as it builds credibility, enhances brand reputation, and positions you at the forefront of industry advancements, making you more attractive to potential clients, partners, and talent. Don't miss an episode! Subscribe to The PR Playbook Podcast on your favorite podcast platform and join our community of forward-thinkers in the tech industry. For more insights and resources, visit www.thesilvertelegram.com and follow us. Elevate your business journey with The Silver Telegram today!Support the showwww.thesilvertelegram.com

Welcome to another episode of the PR Playbook Podcast hosted by Ronjini Joshua with The Silver Telegram.  Today we are featuring an episode from our PR Essentials Summit - Media Relations 101 with our guest PR expert, Jasmine Stanley.  Master the Art of Media Relations: Navigate the complexities of press releases with our comprehensive guide. Say goodbye to ineffective communication and hello to impactful storytelling. Uncover the secrets of effective press releases in media relations. Why is strategic communication key, and how can you avoid the trap of overuse? Learn to balance communication with our expert guide, avoiding common pitfalls. Let's explore....The Role of Press Releases in Media RelationsPress releases are a cornerstone of media relations, but their impact hinges on how they're used. Understanding their role is crucial for effective communication.The Risks of Overuse and MisuseExcessive reliance on press releases can dilute their effectiveness. Learn the signs of overuse and how to avoid diminishing your message's impact.Strategies for Effective CommunicationDiscover techniques for crafting press releases that resonate. It's not just what you say, but how and when you say it.The Importance of Targeted ContentTailoring your message to the right audience is key. Find out how to create content that engages and informs effectively.Tune in to learn even more secrets used by the PR pros on a daily basis.  Please hit the follow and like button to receive future hot tips and tricks to help your next PR campaign.  If you're like to reach out for a 1:1 strategy call with Ronjini then visit our website to connect.  Let's crush those goals in 2024!  (thesilvertelegram.com)Support the showwww.thesilvertelegram.com

Welcome to another episode of The PR Playbook Podcast.  Today's episode is featuring Megan Alba with Martus Solutions and your host, Ronjini Joshua with The Silver Telegram. As a high-level strategic framework, public relations can help streamline your brand visibility, messaging and communications to key stakeholders. In this episode, learn:- To develop strategic content planning for small businesses- How to leverage PR principles as a solid brand foundation.- How to create unified messages across PR, marketing, social media and sales teams.-How to make your brand stand out as a leader!We'll discuss how this framework can work for both B2B and B2C brands.   If you enjoyed today's episode hit the like button and follow for the next announcement when our episode goes live.  Needing help to maximize your PR outreach? Let's connect and schedule a 1:1 Zoom meeting today.www.thesilvertelegram.com Support the showwww.thesilvertelegram.com

Welcome to Episode 152... the next webinar series from our annual PR Essentials Summit.  We are joined with SEO Expert, Grady Moore and hosted by Ronjini Joshua with The Silver Telegram.  We explore the multifaceted world of Search Engine Optimization (SEO). The episode covers a range of topics including the importance of SEO in digital marketing, strategies for optimizing website content, and the evolving nature of search engine algorithms. Key highlights include:Understanding SEO: The basics of SEO and its significance in increasing online visibility.Content Optimization: Tips for creating SEO-friendly content that appeals to both search engines and readers.Keyword Research: How to effectively use keywords to boost search rankings.SEO Trends: Discussion on the latest trends in SEO and predictions for the future.Practical Examples: Real-world examples of successful SEO strategies.Be sure to tune into our next episode featuring our PR Essentials Summit webinar series.  If you liked this episode please hit the like button and share it with your friends.  Reach out to us to schedule your 1:1 PR Strategy session with Ronjini: https://www.thesilvertelegram.com Support the showwww.thesilvertelegram.com

Welcome to our next episode featuring our annual PR Essentials Summit webinar series hosted by The Silver Telegram.  Today, we're kicking it off with Karlyn Ankrom, Founder - Oh Snap! Social.    The PR Playbook Podcast is your essential guide to mastering social media in 2024. Join us as we explore the latest trends, share top tips, and uncover the secrets to making your digital presence shine. Let's dive into the world of social media together!Remember, the world of social media is ever-evolving, and staying informed is key. Join us next time for more insights and strategies to elevate your digital presence. Until then, keep liking, sharing, and innovating in the digital world!Be sure to visit our website and discover how we can enhance your technology startup with proven PR Tactics   www.thesilvertelegram.com  Support the showwww.thesilvertelegram.com

In recent times, the issue of media censorship has sparked widespread debate, raising questions about its impact on the credibility of public relations. In our upcoming episode, we're excited to delve into this complex topic with April Margulies from Trust Relations Agency. Discover more about their innovative approach at Trust Relations Agency.Public Relations (PR) is not just a component of your marketing strategy; it's the powerhouse driving your brand's visibility and reputation. It's about more than just making headlines; it's about crafting a narrative that earns third-party credibility and fosters trust in your brand. But in an era where major tech platforms like Facebook, Google, and YouTube are scrutinized for information censorship, how does this affect your PR campaigns? With growing skepticism towards media credibility, what strategies should companies adopt to effectively communicate with their target audience?PR is invaluable in establishing your brand's credibility, leveraging the authoritative voice of the press. It not only broadens your brand awareness but also positions your company as a frontrunner in your industry.Are you aiming to make a splash in the headlines with your brand's story? Tune in as April and Ronjini share practical, actionable insights to elevate your PR strategy starting today.Don't forget to Like and Share this episode to spread the word. Interested in boosting your brand's credibility and PR outreach? Visit our website to learn how we can assist you in achieving your PR goals.Support the showwww.thesilvertelegram.com

Welcome back to another engaging episode of The PR Playbook Podcast, where we demystify the world of social media and offer practical advice for businesses looking to make their mark online.In today's episode, we're thrilled to have Karlyn Ankrom, the visionary founder of Oh Snap! Social, join us. This is part II of our conversation from the previous PR Playbook Podcast Episode # 142.  .Key Highlights of Today's Episode:Discovering Content Creation: Dive into the features that set Oh Snap! Social apart. Learn how its intuitive design and swift performance can benefit your business.Boosting Visibility: Explore strategies on using Oh Snap! Social, to increase your business's visibility and engage more effectively with your audience.Everything you need to get noticed, gain traction & take charge of your socials — without adding anything extra to your plate.Don't miss out on these invaluable insights! Make sure to hit the follow button to get notified about our upcoming episodes.Loved this episode? Show your support by hitting the like button and sharing it with your friends. Your engagement is what fuels our growth and enables us to bring more content like this to you..Thank you for tuning in, and here's to your success in the ever-evolving world of social media!Support the showwww.thesilvertelegram.com

Podcasts are a hot commodity and one you should explore pitching when you are in the world of getting brand visibility. So, in this blog I’ve pulled together a hot list of podcasts for the growing world of eCommerce which is bustling at the moment.Some tips to remember when pitching Podcasts: Create a podcast profile/bioOffer 2-3 interesting topics that are targeted towards the podcast audiencePrepare by listening to previous podcasts that have been recordedDon’t forget to do your part to share on social media and tag the host and podcast on LinkedIn.Always have a high-res photo (300 dpi) of yourself ready for promotionOur “Hot List” of eCommerce Podcasts (and then some)Beyond the Inbox | The eCommerce Fuel Podcast2X eCommerce Podcast | The eComm Manager PodcastMy Wife Quit her Job | Future Commerce PodcasteCommerce FastLane | eCommerce LifestyleeCommerce Conversations | The Fizzle ShowNext in Retail Podcast (bonus) | Honest eCommerce (bonus, sponsored)eCommerce Paradise (bonus) | Secrets To Scaling Your Ecommerce Brand (bonus)Visit our blog for the complete list: The Hot List: e-Commerce Podcasts | THE SILVER TELEGRAMBe sure to like and subscribe for our next episode of The PR Playbook Podcast. Tune in to learn more about Ecommerce podcasts.Support the showwww.thesilvertelegram.com

It's getting closer to the end of the year and businesses are starting to develop their marketing budget for 2024. Has your business started planning? Right now, is really the time to do that. I encourage you if you haven't started; to start thinking about strategy that ends out the year and starts the new year because this is a great way to position your business for the new year. Sometimes you may get stuck when you’re starting to create your PR strategies. In this podcast we talk about some simple ways to get started in thinking about a PR strategy where you don’t have to reinvent the wheel. The key of developing an effective strategy is really knowing where you want to end up. In this episode I talk through:Where do you want to go?How to leverage your competitors.Looking at a long-term view of how to leverage the right PR tactics.Be sure to tune into this episode to learn the best practices to get ready for 2024.  Start the year off with a bang and launch your PR Campaign January 1st!  You can reach out to The Silver Telegram and schedule a 30-minute virtual meeting to get expert one on one advice with Ronjini Joshua - CEO/Founder.  Visit our website right now before it's fully booked.  Support the showwww.thesilvertelegram.com

Maximize Your CES 2024 Experience in Las Vegas: Uncover Top Insider Strategies for Unforgettable Success! Dive deep into the heart of CES 2024 with our expert-guided podcast, designed to elevate your Las Vegas adventure to new heights.Ronjini Joshua (Owner & PR Expert - The Silver Telegram) has gathered a treasure trove of insider tips, tricks, and strategies straight from industry insiders to ensure your experience is nothing short of spectacular. Whether you’re a first-timer or a seasoned attendee, our actionable advice and exclusive insights will empower you to navigate the event like a pro, make meaningful connections, and uncover opportunities at every turn. Tune in to transform your CES journey into an unforgettable success story!  Please click the like button and share it with your friends.  You can reach out to us to help navigate your next PR Campaign.Support the showwww.thesilvertelegram.com

Hello and Welcome To episode 145. Today, I'm going to cover a Hot List where we're talking about all the consumer tech reporters - at least the top 10.  CES 2024 is coming up in January, and I know everyone's getting ready for the event in Las Vegas. CES is the largest consumer technology expo every year. Be sure to check out of our Blog Post - The Tech Hotlist For Startups (LINK HERE), you'll see some of our outreach methods for events and CES. Today, we will have a quick chat about the consumer tech Hot List and who's on it, and which outlets are really the ones that are driving the most traffic and doing the most dynamic things in consumer technology. Some tips to remember:Always do your background research on each reporter to identify timeliness and relevance.Read the reporter’s previous articles.Check for article collaborators who may also be good contacts for your story.If you’re searching for contacts, check the masthead of the media outlet which is usually on the “About us” or “Contact us” page. You may also find it in the media kit.Our “Hot List” of breaking news reportersThe Verge, David Pierce | USA Today, Jennifer JollyNicole Nguyen, WSJ | Alex Perry, Daily Beast/New YorkerMashable, Pete Pachel | Kim KomandoPC Magazine, Eric Zeman | Lauren Good, WIREDBrian Chen, NY Times | David Carnoy, CNETAlex Cranz, The Verge | Engadget, Nicole LeePlease like & subscribe for our next episode launch.  Your support helps keep the show at the top of the charts.  Be sure to visit our website to see how we can help you with your next PR Campaign.  Are you ready to start your list? Do you know which outlet to reach out to? Or, even how to reach out to reporters?  We're here to help answer your questions.  Support the showwww.thesilvertelegram.com

If you're tempted to cut your company's marketing budget and D.I.Y. public relations using A.I. such as Chat GPT - is that really a good idea?  Can you save money, or will it cost your business more in the long run? Confused? Not sure what to do?  Listen up to this episode of The PR Playbook Podcast featuring Joe Zappa with Sharp Pen Media.  You'll learn the steps needed to have a successful PR strategy for your business.  Joe Zappa is a content marketer, journalist, and academic who has spearheaded content programs for dozens of businesses. He was the editor of the martech trade publication Street Fight from 2018 to 2023. Joe earned his BA from Brown and his PhD in comparative literature from Cornell.Support the showwww.thesilvertelegram.com

In the dynamic world of events and tradeshows, PR and Marketing stand as the twin pillars of success. Do you know how to make sure your next tradeshow or expo is a hit with your customers and visitors? Are you prepared to showcase your business? Listen up to today's podcast to learn the key steps you can take right now to be better prepared for your next expo or tradeshow.  Ronjini has led several successful PR & Marketing campaigns for a variety of tradeshows.   Learn the same information used by the PR Experts.  Events and tradeshows stand as unparalleled platforms for brands to showcase their prowess, engage directly with their target audience, and foster invaluable industry connections. Leveraging these events effectively requires a blend of strategic storytelling, eye-catching visuals, and real-time engagement tactics. When executed with precision, they not only amplify brand visibility but also cultivate lasting impressions that drive business growth.If you enjoyed this podcast, please subscribe for the next episode and share with your friends.   If you need expert assistance, please reach out to Ronjini on our website.  We'll make sure your next PR campaign is successful!  Support the showwww.thesilvertelegram.com

Social Media Decoded - Is social media intimidating? Are you confused about how to create content? Would you like to have your business excel on social media? Join us for another episode of The PR Playbook Podcast.  Today we are interviewing Karlyn Ankrom who is the founder of Oh Snap! Social.      Karlyn Ankrom is the founder and lead strategist of Oh Snap! Social and creator of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses “tempted to fake their own death and flee to Tahiti at the mere thought of content creation.” Karlyn developed her user-friendly strategy after working for a decade with a variety of brick-and-mortar businesses who were decidedly social allergic, not because they didn’t want to do social media, but because they were intimidated by it. In response, her new system helps newbies get on the fast track to “unsticking their social media” in just one hour per week.Please hit the follow button to be notified of the next episode launch.  If you enjoyed the episode, please hit the like button and share it with your friends.  This is the best way help us continue to grow.  Thank you!  Support the showwww.thesilvertelegram.com

In today's digital age, podcasts have become a compelling medium for storytelling, networking, and brand building. But how does one make the jump from listener to sought-after guest? Dive in with us as we unveil the secrets on how to become a podcast guest.Ronjini provides her top-secret tips used by the experts to secure a spot as a guest on your favorite podcast.  Get your pen and paper ready to jot down some notes.  Tune in now to learn more about taking the first step to become the podcast guest everyone wants to hear from!  Be sure to subscribe to be notified of our next podcast episode.  Please like and share with your friends to help spread the message of The PR Playbook Podcast.   Every review helps us bring you more content like this! Do you still have questions about becoming a podcast guest? Check out our contact us page to reach out to Ronjini.   Support the showwww.thesilvertelegram.com

Can you believe it - the holiday season is fast approaching.  Are you ready for the holidays?  Is your company trying to figure out how to setup and secure gift guides for the media? Figuring out your business's holiday deals and bundles? What are you pitching to the media?  Are you totally confused, and not sure where to start?  Check out this episode of The PR Playbook Podcast to help you get started ASAP...Be sure to tune into this episode.  Ronjini helps provide expert tips and hacks on how to get your business gift guides ready for the holiday season.   If you want to reach out to Ronjini to have personal 1 on 1 support, then visit The Silver Telegram right away.  You don't want to miss the deadline!  Be sure to subscribe for the next episode launch.  If you enjoyed the episode, please like and share with your friends.  Support the showwww.thesilvertelegram.com