Build Your Queue
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© 2023 Build Your Queue
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Build Your Queue shows business leaders like you how to create more opportunities for your business. We interview experts across industries to bring you the best business tips and actionable steps for all facets of your business. This podcast is presented by Text Request. Text Request helps businesses increase profits through powerful text messaging software. Want to be on the show, or just drop us a line? Text 423-218-0111, or Email: podcast@textrequest.com.
40 Episodes
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Subscription businesses from magazines to clubs to software products are all trying to increase subscription revenue, but how do you do it? How do you bring in more customers, keep them longer, and encourage them to spend more? Co-founder and CEO of Profitwell, Patrick Campbell, joins The Queue to tell us. This episode covers gaining new subscribers, retaining them (or decreasing churn), and how to continually add more value so those subscribers are happy to pay you more. You'll walk away with advice on freemium services as a customer acquisition channel, good and bad approaches to handling retention, and how to price your services.
You'd rather do a few things that have a major impact than do a lot of things that have little impact, right? Today's episode of Build Your Queue is just for you! Alex Pang, author of Shorter, Rest, and The Distraction Addiction, and founder of Strategy and Rest, joins us in The Queue to discuss how you can accomplish more by doing less. We discuss creative and impactful work, restorative rest, and creating systems that empower you to pack a bigger punch. This episode's filled with science and practical applications. After listening, you'll understand why constant work is counterproductive, know how to create personal boundaries that set you up for success, and how to shape a company culture of accomplishing more by doing less.
It's no secret - there's been a major shift to working from home, and it's not going away anytime soon. How can company leaders handle the transition and set their teams up for long term success? Chris Wilson, CEO of Smart Furniture, joins The Queue to discuss. In this episode we talk about differences in work from home and office cultures, taking care of employees, and where companies need to improve. You'll walk away knowing what your employees need to be successful working from home, how you can improve communications and management to make distributed employees work for your company, and common mistakes company leaders make that you can address.
Local businesses face lots of competition, both from other local businesses and from larger brands who've set up shop in town. How do you compete? How do you stand out from the pack and grow your business? Justin Knott, President of Intrepy Healthcare Marketing, joins The Queue to discuss. In this episode we talk about understanding your customers, storytelling, using social proof effectively, and more. After listening, you'll know how to craft a compelling story to market to customers, when to use organic tactics vs. paid tactics, and ultimately how to win your local market.
Running a business is tough, and there are always pressing issues or tasks you need to handle. But business leaders can get so caught up in that day-to-day problem solving, that they miss out on the big picture, on long-term growth opportunities. How do you fix that? Marcus Shaw, Executive Director for The Company Lab startup accelerator, joins The Queue to discuss. In this episode we discuss how to look at longer term trends, finding the right talent or hire to help you do that if it's not your strong suit, and how a strategic plan is a living, breathing document. You'll walk away knowing how to put a strategic plan in place, improve on what you have, and - most importantly - how to execute that plan successfully over time.
Many businesses think they're doing great things, and wonder why media professionals aren't covering their successes. Others want media coverage, but aren't sure how to go about getting it. Mary Fortune, Staff Writer for the Chattanooga Times Free Press and Editor of EDGE Magazine, joins The Queue to share her decades of experience in both journalism and corporate communications to show business professionals how to get the coverage they want. Mary discusses a day in the life of a writer, what goes into a story, and how to make sure your pitches stand out. Listeners will walk away knowing how to build quality relationships with media pros, craft a pitch that resonates with a writer's audience, and get the coverage you want.
Studies show that sales and marketing leaders view in-person events as their #1 lead generation tactic. So how do you host a successful event that makes your brand look great and brings in new business? Mackenzie Burysek, Event Sales Manager with LEO Events, joins the Build Your Queue podcast to discuss. We'll cover what successful events have in common, what attendees want to get out of your event, and how to structure your event to encourage lead generation. You'll walk away feeling confident in hosting your own event to build quality customer relationships and close new deals.
Getting in front of prospective customers is always valuable, so how can you use public speaking as a strategic customer acquisition channel? Max Farrell, co-founder and CEO of Workhound, joins The Queue to discuss. We talk about gaining the confidence and skills to speak publicly, finding opportunities that will yield positive ROIs for your company, and how to turn opportunities into deals closed. You'll walk away knowing how to host and market an effective speaking event, what content needs to be included in your talk, and how to handle public speaking for virtual events.
Running a store and building a brand are both difficult. Doing it entirely online is perhaps even more tough, because you have fewer personal interactions. So how do you define and grow a strong ecommerce brand? Rob Bettis, an independent paid media manager for ecommerce brands, joins the Build Your Queue podcast to teach us all about it. We'll talk about standing out from competitors, earning loyal followers, and growing your brand online. After listening you'll know how to create a concrete foundation to succeed online, how to bring in and keep customers, and how to use paid media to pour fuel on your fire.
Businesses often need more capital to create or execute on opportunities. How can you think strategically about where you get your capital from, and whether you need outside funding at all? Forbes 30 under 30 honoree and Partner with Dynamo Ventures Santosh Sankar joins us in The Queue to discuss. We talk about different funding sources, what you give up and get with each, and what funding looks like during (and after) a pandemic. After listening, you'll know whether outside investment is the best option for you, the mindset you need to have going into your search, what mistakes to avoid, and how to get the most value out of every dollar raised.
Starting and growing a successful company takes more than a good idea. There are tons of free online resources to help you with sales, marketing, and management, but what about the legal side of your business? How do you create a legal framework today that puts you in a great place to succeed today and years down the road? Autumn Witt Boyd, founder of the AWB Firm, joins the Build Your Queue podcast to teach us. We discuss what to do when you're starting out, when you need to re-evaluate your legal work, and common mistakes too many entrepreneurs make. You'll walk away from this episode knowing whether you have protectable intellectual property (IP), the right contract details in place, and what your next steps need to be. You'll also learn a thing or two about entrepreneurship in general, and how to improve as a business leader.
Any organization is essentially a group of people working towards a common goal. So how do you bring out the best in your employees and help your organization thrive? Joining us in The Queue is Wade Hinton, VP of Global Inclusion and Diversity for Unum, to discuss. We'll talk about discovering employees' "super powers," creating ideal environments for team members to contribute their best, and "doing your homework." You'll walk away knowing what's needed to draw out your employees' untapped skills, and what you can do to facilitate their growth.
Your customers and target audience are spending time on social media, and you should spend resources to be where your customers are. But how do you turn social media marketing into an effective and profitable marketing channel? Mickey Cloud, Executive Director of The Sasha Group (a VaynerX company), drops by The Queue to give us all the answers. He covers grabbing consumers' attention, social media strategies that work, and how even small companies can out-compete much larger brands. By the end of the episode you'll know how to stand out on social media platforms, what tactics will work for you, and how to turn time and dollars spent on social media into profitable returns.
Every business and organization wants to build a large and loyal following. You want to build a community around your brand. But how in the world do you do it? Shannon Stephenson, CEO of Cempa Community Care, joins The Queue to discuss creating a brand based on what the community you serve values, and how to then grow a following around that brand. Listeners will walk away knowing how to develop a brand identity, how to deliver that message to the people you serve, and how to consistently grow a loyal community while deepening relationships.
How do you get sales people to do the things you know they need to do to succeed, and so your organization can succeed? How do you keep your people motivated so that everyone wins? Brian Trautschold, co-founder and COO of sales gamification software Ambition, joins the Build Your Queue podcast to talk about improving sales team performance. In this episode, we talk about what organizations do that saps sales reps' energy, how to continually keep reps on course, and how to turn the ship around so that teams enjoy competing against each other. By the end of the episode you'll be able to implement coaching that improves individual rep performance, a culture that fosters healthy competitor, and processes that increase sales and employee retention.
Every business leader thinks they have a great story worth telling, and wants positive media attention. So why aren't you getting the coverage you want? And what can you do to fix that problem? John Martin, morning news anchor for WRCB-TV (NBC, Channel 3) in Chattanooga, stops by The Queue to give us all the answers. John shares what a day in the life of a newsroom looks like, how to build relationships with the right people, and what reporters value in a story. Listeners will walk away knowing how to craft a great pitch and story, how to create more opportunities, and how to get the media coverage you want and need.
"The talent we hire at our companies is the most valuable resource we have," but keeping and developing employees can be your most difficult project. What can you do to strengthen your employees so that they become powerful assets, and is there a way to do that without draining your time and other resources? We're bringing in Katie Love, Marketing Manager with Workhound, to give us the game plan. After listening, you'll know how to successfully onboard employees with defined milestones, how to be intentional when developing and communicating with employees, and how to turn new employees into advocates that share your company's mission with the world.
Every franchise and franchisee is trying to increase profits, but that's easier said than done. How do you cut costs while increasing revenue? You start by shoring up your customer communications. Your franchise and your customers have to be able to reach each other when you need, after all. Otherwise you're wasting your time and dollars. Former franchisee, franchisor, and Text Request CEO Brian Elrod stops by The Queue to discuss what you can do to grab customers attention, inspire them to buy, and make your brand more available to them. After listening, you'll know how to revamp your customer communications, connect with your target audience, and drive business through lead generation, increasing appointments, and earning more online reviews.
Every business wants more customers reaching out to them for sales and service. So how do you get more people to reach out? You start by creating demand for your products and services, but that's easier said than done. That's why Patricia Diaz, Senior Demand Generation Manager for Credly, came by The Queue. In this episode, we talk about how to generate interest even when no one knows you exist, how to create valuable content that connects with target customers, and how to capture demand (turn it into revenue) once you create it. Listeners will walk away knowing how to implement a demand generation strategy, set budget and timeline expectations, and improve your sales and marketing conversion rates.
Sales is the lifeblood of any business, but how do you make sure sales are constantly flowing? Tom Wengler, experienced sales professional and HubSpot partner with OctoUX, stops by The Queue to share how you can start more sales conversations and make those conversations more effective, so you can strengthen your company and increase revenue. After listening, you'll walk away knowing new and effective sales conversation starters, how to create or refine your own sales process, and how to get into your target customers' mind so you can provide the value they need and ultimately close more sales deals.
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