Claim OwnershipWedding Salt - Wedding Business Talk by Casi Yost + Hillary Lowe
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© 2024 Wedding Salt - Wedding Business Talk by Casi Yost + Hillary Lowe
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A podcast covering business tips and advice for wedding photographers and industry pros.
26 Episodes
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Jenny Bowker, a vet in the Bridal Beauty industry, joins us today to chat all things hair, makeup, and getting ready on your wedding day!Whether you're a photographer, florist, another beauty expert, or a Bride, you'll learn super helpful wisdom and pro tips you never would have thought of!Follow Jenny at @sistergoldenbridal and find more of her work at www.jennybowkermakeup.comFollow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloebridal
Have you ever found yourself working a Wedding and the same question or confusion arises again and again? Even though we are wedding professionals with several years of experience, we still have questions! We’re here to address those pesky questions once and for all. Casi and Hillary bring their real questions to each other to see if they can get some answers.Do you have questions too? We’ll be doing frequent installments of Spilling the Tea episodes, so DM us on...
Casi and Hillary are digging IN to a popular conversation circling amidst wedding professionals right now: this episode is all about ghosting!- What are we even talking about when we are throwing around the term "ghosting" - Why you might be getting ghosted - How to turn ghosting into being productive for your businessFollow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloebridal
Hillary comes to you with a solo episode, sharing a quick book review and highlights on the top 3 business books that can take your business to the next level along with lots of helpful insights and tid-bits. 1. Company of One: by Paul Jarvis2. Get Rich, Lucky Bitch: by Denise Duffield-Thomas 3. The Big Leap: by Gay Hendricks Honorable Mentions- Chillpreneur: also by Denise Duffield-Thomas- I know how she does it: by Laura Vanderkam- The Creative Habit: by Twyla Tharp- Originals: by Ada...
BIG ANNOUNCEMENT!! Hillary of Kayloe Bridal is permanently joining Casi and Wedding Salt as *co-host* and is here to stay!If you don't know Hillary yet, she is the owner and Designer at Kayloe Bridal, planning weddings in Portland, Oregon. Follow her on Instagram @kayloebridal In today's episode, we dive into the 5 key touch points we think every Photographer should have with their clients and what it looks like to have a Planner involved in each one. The touch points w...
In this episode, Hillary, the owner and planner of Kayloe Bridal and I talk about what we forsee in the wedding industry in 2024, the importance of hiring a planner, trusting your vendors, and some photography predictions I see coming this year. Follow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloebridal
How can you include film in your workflow? In today's episode we will talk about film. how it works, what cameras to start with and how to ease into it in your workflow at weddings. I also have resources that I talked about below. If you want to get on my waitlist for my film course, you can click below to hop on that!1) My waitlist for the Film Lab Course2) The top film emulating presets I have found3) My free guide on how to add film to your wedding workflow4) Video comparing film stocksFol...
In this Episode I talk about my favorite tools/apps I use in my business and why and how they have helped me to take time back to grow my business. I have also listed some codes and discount links for some of the apps I use below!Get Honeybook for $8 per month using my code: CasiYostGet a discount on Quickbooks Self-Employed: Discount LinkMy blog post on the top 43 resources I use in my business.Free Photography Resources and Blog: https://casiyost.com/for-photographers/Follow me on Insta: ht...
This week we dive into how to position yourself as the expert and why it is important in order to book clients. We also talk about professionalism and the skills necessary to work with elevated events. Free Photography Resources and Blog: https://casiyost.com/for-photographers/Follow me on Insta: https://www.instagram.com/casiyostphoto/Website: https://casiyost.com/Pinterest: https://www.pinterest.com/casiyostFollow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kay...
We all have some kind of trauma, or life-changing events that impact us. I wanted to share my past and how it shaped how I have gotten to where I am now. The main point is to help you feel like you're not alone, and no matter your circumstance, you can make your own dreams come true. Follow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloebridal
Do you ever feel like you're not getting traction in your business and not sure why it's not moving where you want it to go? I have been there and reached my breaking point. Here are what I learned and the top three ways that actually moved the needle in my business. Free Photography Resources and Blog: https://casiyost.com/for-photographers/Follow me on Insta: https://www.instagram.com/casiyostphoto/Website: https://casiyost.com/Pinterest: https://www.pinterest.com/casiyostFollow us on Insta...
Instagram doesn't have to be overwhelming. I take the set it and forget it approach. I talk about five things I do that have helped me to do that in this episode. I'm offering 1 on 1 consult calls to chat with other business owners on their marketing roadblocks and how we can overcome them. 🙌🏼💻 Reach out at hello@casiyost.com to book.Want to know more about the BTS of my work? I have a Patreon for that.Free Photography Resources and Blog: https://casiyost.com/for-photographers/Follow me on In...
I personally cringe when people talk about marketing strategies - mainly because they don't get to the root of the problem, which is understanding consumer behavior and what makes people want to buy what they buy. In this episode we start with consumer behavior, where people search for vendors, and how to show up there. 👯SEO Courses:1) Catalina Jean2) Dylan Howell + Corey Potter - Listen to their Podcast: Fuel Your PhotosI also threw in some stra...
Pricing is a tricky topic. I wanted to discuss the consumer psychology behind pricing strategies and what you can do to increase your perceived value so that clients see you as worth the price they will pay. Want to know more about the BTS of my work? I have a Patreon for that.Free Photography Resources and Blog: https://casiyost.com/for-photographers/Follow me on Insta: https://www.instagram.com/casiyostphoto/Website: https://casiyost.com/Pinterest: https://www.pinterest.com/casiyostFollow u...
Many times we don't have a strategic method to truly refine our product or service in a way that matches with what our ideal client or audience wants or needs. I am here to chat about how we can go about refining what we offer and knowing how to start that process.The amazing graphic designer I talked about is Marisa of Quill and Co. Want to know more about the BTS of my work? I have a Patreon for that. Free Photography Resources and Blog: https://casiyost.com/for-photographers/Follow me on I...
We are talking all about the behind the scenes of styled shoots that you don't hear about. Learn how much a styled shoot can cost, the planning and thought processes, and the logistics that are necessary for making a styled shoot come to life. I chat with my friend Lindsay Newton of Till Death Do We Adventure on each of our takes about these for areas:1) The purpose of a styled shoot. 2) The cost. 3) The vision. 4) Realities of styled shoots. Here are links to discounts for products or servic...
In this episode, we take a deep dive in what it means to clearly communicate with clients in terms of wedding vision, how to make that vision come to life, create a great experience through workflow management, and how to work effectively with other vendors. The resources and podcasts are mentioned below!As always, thank you for following along. All reviews are appreciated and help the podcast show up for more people! Links:Kamea EventsKamea Events InstagramPodcast Mentions:Profit First by Mi...
In this episode, I interview Chris Mai of Goodco Studios. He reveals his secret sauce for what differentiates him and what I personally think has led to his success. We talk about workflow, client expectations, and how to really make yourself stand out from everyone else. You'd be surprised to hear what we think it is and its not related to marketing! To see all of the amazing-ness that is Goodco Studios, you can find him at the following links: Goodco Studios WebsiteGoodco InstagramCasi Yost...
In this episode, we dive deep into how to actually grow your business through networking and the biggest lessons we have both learned about being business owners. I also said Chelsey Nichols, but it is Nichol (sorry Chelsey!). You can find more about Chelsey at The Bindery and at Type A Press. Links:1) How To See Workshop (mention this episode for a discount!)2) Tailwind3) 50% off your first year with Honeybook4) Quickbooks Discount with this Link5) 15% off Narrative6) Client Questionnai...
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