Left on Read

Left on Read is back from a short hiatus to discuss new rules imposed by T-Mobile regarding SMS cart abandonment messages. Nate and Drew discuss what these new rules mean and how they will impact SMS marketing in the short and long term. Read more about the new rules at: https://chatitive.com/abandoned-shopping-cart-sms-rules-t-mobile/

Nate and Drew have spent a lot of time pouring over what makes the SMS channel a great place to market to your customers. In this episode, Chatitive's Director of Customer Success Connor Callahan joins to discuss how SMS is the next great channel for support. Connor brings a background of CS team management experience and provides a wealth of knowledge on how to seamlessly delight your customers who are coming to your brand for assistance on you mobile messaging channel.  

Left on Read is back and discussing the top five mistakes marketers make over the SMS channel. You collect phone numbers at a massive scale but do not opt in, or nurture the new subscriber in an appropriate time frame.Your SMS promotions are the same as your email promotions. Your entry points to the channel are not widespread.Your CTA’s are not explicitly clear enough.When a customer needs help, you push them out of the channel to email or phone. More importantly, Nate and Drew discuss the ways to fix these mistakes and create a better customer experience for your subscribers. 

Hello again! In this episode Drew and Nate veer off the "non-salesy" tenant of "Left on Read" to talk about Chatitive's new ROI calculator, a nifty free tool that compares your current email marketing ROI to results you could be seeing with a context aware messaging platform like Chatitive. Try it out at textingroi.com.

Still working remotely, Drew and Nate discuss the innovations taking place in RCS (Rich Communication Services) and what it will mean for business to consumer texting in the future. RCS is scheduled to be rolled out across all major carriers in the United States later this year. Dubbed by many the "App Killer," RCS will elevate and enhance mobile users' native text messaging applications, making it more interactive than traditional SMS/MMS.

It's business as usual, but Drew and Nate take the podcast remote as the risk of a COVID-19 outbreak in the greater Seattle region grows. In this episode Drew and Nate outline strategies to gain/grow a list of subscribers. Robust brand texting platforms such as Chatitive allow their customers the opportunity to collect phone numbers at check out, through more traditional channels like email, as well as tapping your affiliate program to opt in mobile users. 

In this episode of Left on Read, Nate and Drew discuss what is separating first generation SMS marketing from the innovation companies such as Chatitive are achieving in the space. Terms such as "conversational commerce," "intelligent SMS marketing," and "personalized mobile messaging" can distract potential buyers. Do more with your SMS marketing by making it contextually aware, and only a vendor like Chatitive can offer that technology honestly. 

In this episode of "Left on Read," hosts Drew Davis and Nate Odell are joined by Chatitive's CTO Daniel Pirone to discuss the trials, pitfalls and slippery slopes of building your own SMS marketing platform. Often times innovative, direct-to-consumer brands try to go it alone and build their own SMS marketing technology while not considering the costs, time and resources required to build and maintain an SMS marketing solution. Drew, Nate and Daniel discuss the pros and cons of build vs buy and things to carefully consider when you are ready to develop your brands SMS strategy.

In this episode of “Left on Read,” co-hosts Andrew Davis and Nate Odell discuss the ways in which brands can elevate their SMS/MMS marketing strategy. By making the channel 2-way compatible, innovative brands are going beyond spray-and-pray/promotional marketing. By collecting customer replies and transforming that data into robust workflows, brands are expanding text channel use cases from marketing and acquisition to commerce and support. Learn more about creating meaningful conversations at our blog. Also, check out Universal Music Group’s Sound of Vinyl for a great example of how unlocking 2-way communication over the text channel can have a great impact on your brand experience.

In Left on Read's inaugural podcast, hosts Drew Davis and Nate Odell discuss the history of shared short codes, why the practice of marketing with them is changing, and how dedicated short codes and 10DLC are allowing marketers to create more robust customer journeys.Read more about the risks of shared short codes on our blog: https://chatitive.com/shared-short-codes-buyer-beware/