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© 2023 Dragon Digital Marketing Podcast
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We create digital marketing resources for small businesses. This digital marketing podcast is one of them. It’s not for marketers, but for small business owners. In the evergreen episodes, you get insanely actionable tips about building an online presence, building a brand, optimizing your website, SEO, content marketing, social media marketing, email marketing, marketing automation, and more. Dragon Digital Marketing is your digital marketing resource center to learn more about all things digital marketing. We are a former award-winning digital marketing agency that turned into a content hub full of digital marketing resources. You don't need to be a technical genius or trained marketing professional to make a big impact in your small business. If you’re a business owner and want to learn the best small business marketing strategies to grow and scale your small business, the content of this podcast is made for you. Subscribe today!
61 Episodes
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In today’s episode, I have a major announcement to make. It’s good news and you’re going to like it.Episode shownotes: https://dragon-digital-marketing.com/podcast/episode-59/major-announcement-ep-59.html Visit our Digital Marketing Resource Center for Small Businesses & Discover The Best Digital Marketing Resources: https://dragon-digital-marketing.comGet free resources for digital marketing!All podcast episodes: https://dragon-digital-marketing.com/podcast/podcast.html Support the show
Episode shownotes: https://dragon-digital-marketing.com/podcast/episode-58/how-to-systemize-your-business-like-a-franchise-ep-58.html Get My Free Buyer Persona Template: https://dragon-digital-marketing.com/offers/buyer-persona.htmlThis episode is all about the motto ‘work smarter, not harder’.You’ll learn how to have your business run without you, so you can finally take a vacation, spend more time with your family, and have a life.If you want to learn how to scale your small business with a plan and be able to measure what’s going on, you better listen until the end.McDonals’s, 7-Eleven, RE/MAX, Marriott. They all have proven business systems and can grow and scale quickly. You can do the same for your small business if you systemize your business and treat it like a franchise as well.All episodes: https://dragon-digital-marketing.com/podcast/podcast.html Support the show
Episode shownotes: https://dragon-digital-marketing.com/podcast/episode-57/webinar-marketing-strategies-ep-57.html Get My Free Buyer Persona Template: https://dragon-digital-marketing.com/offers/buyer-persona.htmlThis digital marketing podcast episode is all about webinar marketing strategies.You'll learn how to promote your upcoming webinar for free. We talk about webinar tools, how to present in a conversational style, how to market and promote your webinar organically, how to attract the right audience, and more. You will learn a lot!All episodes: https://dragon-digital-marketing.com/podcast/podcast.html Support the show
Episode shownotes: https://www.dragon-digital-marketing.com/podcast/episode-56/off-page-seo-optimization-ep-56.html Get My Free SEO Checklist: https://dragon-digital-marketing.com/offers/seo-checklist.htmlGet My Free Buyer Persona Template: https://dragon-digital-marketing.com/offers/buyer-persona.htmlTo get the best results from your SEO marketing efforts you need to acquire links from other websites to your website to get credibility for your website. This is called link building. It’s part of SEO and because it doesn’t include optimizing the web pages themselves and is done off the pages, it’s part of Off-Page SEO. But only backlinks from high-quality, relevant, and credible websites help your SEO. Bad links actually hurt your SEO.In this digital marketing podcast episode, you’ll learn how to plan and execute an impactful link building campaign step-by-step - the right way. This will boost your SEO marketing results and increase the amount of free, organic traffic you get to your small business website. Listen now to learn how to do off page SEO.All episodes: https://dragon-digital-marketing.com/podcast/podcast.html Support the show
👉 Get started using Marketing Automation in your small business with the number 1 automation platform ActiveCampaign: https://www.activecampaign.com/?_r=STL945YTEpisode shownotes: https://dragon-digital-marketing.com/podcast/episode-55/basics-of-small-business-marketing-automation-ep-55.html Get My Free Buyer Persona Template: https://dragon-digital-marketing.com/offers/buyer-persona.htmlMarketing automation is easy to understand and implement once you wrap your mind around it. It’s a skill you can learn like any other one and leveraging it on a basic level for your small business makes a big difference.In this digital marketing podcast episode, we break it down so that you can understand what marketing automation is and how to use it for your business.You’ll learn how to get started, common mistakes to avoid, best practices to apply, and how to determine what to automate in your business.No matter how small your small business is, there is the potential to eliminate human error in your processes and make your business more efficient. Press play and listen until the end!All episodes: https://dragon-digital-marketing.com/podcast/podcast.html Support the show
👉 Get started using AI and ML in your small business marketing with the customer experience automation platform ActiveCampaign: https://www.activecampaign.com/?_r=STL945YTEpisode shownotes: https://dragon-digital-marketing.com/podcast/episode-54/artificial-intelligence-and-machine-learning-in-marketing-ep-54.htmlGet My Free Buyer Persona Template: https://dragon-digital-marketing.com/offers/buyer-persona.htmlLearn about the future of digital marketing and how to take advantage of Artificial Intelligence (AI) and Machine Learning (ML) to make your small business come out on top.All episodes: https://dragon-digital-marketing.com/podcast/podcast.html Support the show
Episode shownotes: https://dragon-digital-marketing.com/podcast/episode-53/influence-marketing-ep-53.htmlGet My Free Buyer Persona Template: https://dragon-digital-marketing.com/offers/buyer-persona.htmlThis podcast episode is all about influence marketing – not influencer their marketing with an R. You won't learn how to become a famous influencer on social media platforms like Instagram, YouTube or TikTok, like your favorite celebrity.Influence marketing is the practice of leveraging relationships with people to communicate your message. The difference between influence marketing and influencer marketing is that influencer marketing focuses on the person, the influencer him or herself and their personality, and influence marketing focuses on the action of building influence and establishing a community, building relationships, deepening those relationships, and strategically networking. Listen to the full episode and learn how to become a thought leader and get influence in your community and in your audience.All episodes: https://dragon-digital-marketing.com/podcast/podcast.html Support the show
Episode shownotes: https://dragon-digital-marketing.com/podcast/episode-52/how-to-blog-effectively-ep-52.html Get Free Small Business Marketing Resources: https://dragon-digital-marketing.comYes, you do need a blog for your small business on which you consistently publish fresh content. Content is king. Blog posts help potential buyers to learn more about what you do, find the right solution for them, and make a buying decision. They also help more people to discover you and find your website through search engines like Google. To get SEO benefits from your blog articles, acquire organic search traffic, earn shares, comments and other forms of engagement, and also attract backlinks to your content, your blog must be better than just average.But how can you find popular content ideas to write about, that are top searched, top shared and top linked? How do you make your articles get traction and lots of traffic, visits and conversions? How can you create better pieces of content than what's already out there? And how do you promote your content to the right people and let them know it exists?The answer:The skyscraper technique!It's a blogging strategy by Brian Dean that - when followed correctly - makes your blog posts trump the rest, just like a skyscraper. Listen and watch until the end to learn how to leverage it for your small business blog and make you blog more effectively.All episodes: https://dragon-digital-marketing.com/podcast/podcast.html Support the show
Episode shownotes: https://www.dragon-digital-marketing.com/podcast/episode-51/online-course-marketing-ep-51.html Get The Free Buyer Persona Template: https://dragon-digital-marketing.com/offers/buyer-persona.htmlIn this podcast episode, you’ll learn how to create and market an online course, attract students, and paying customers. We’ll also teach you what to do if your course is not selling. Over 77% of U.S. companies are already using e-learning and the global eLearning market is predicted to nearly triple to $325 billion (with a B) in 2025. If you haven’t tapped into the potential of creating a digital course to promote your small business and showcase your expertise, this is what you need to listen to to get started. All episodes: https://dragon-digital-marketing.com/podcast/podcast.html Support the show
Complete 42-Point SEO Checklist: https://dragon-digital-marketing.com/offers/seo-checklist.htmlEpisode shownotes: https://www.dragon-digital-marketing.com/podcast/episode-50/on-page-seo-techniques-ep-50.htmlGet The Free Buyer Persona Template: https://dragon-digital-marketing.com/offers/buyer-persona.htmlIn this podcast episode, you’ll learn how to make your website rank in Google without any technical knowledge.You can optimize your web pages directly on the page without knowing how to code. There are a handful of simple things you can do to optimize your pages and get more free, organic traffic to your website that you can convert to paying customers.We’ll walk you through on-page SEO step by step, so you can feel confident about implementing on-page SEO after listening to this episode. Tune in now!All episodes: https://dragon-digital-marketing.com/podcast/podcast.html Support the show
Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-49/behavioral-marketing-ep-49.htmlStart a Free Trial with ActiveCampaign and get started with implementing behavioral marketing for your small business today: https://www.activecampaign.com/free?_r=STL945YT In this podcast episode, you’ll learn how to target audiences based on their behavior, interests, intentions, geolocation, and other metrics using web analytics, cookies, search history, and other insights. By finely segmenting audiences based on specific behaviors or definitive buyer personas and user profiles, you can provide truly relevant content and offers rather than sending a general message to everybody in your audience.Behavioral marketing is a huge opportunity for small businesses and when implemented correctly, increases lead generation and sales by 85% on average.Press play and tune in now!All episodes: https://dragon-digital-marketing.com/podcast/podcast.html Support the show
Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-48/press-release-marketing-ep-48.html Learn how to establish a media presence, elevate your credibility and increase sales with press releases. Press release marketing can give small businesses access to the media and to a national newswire—all with a personal touch. Press play now and learn how to write powerful press releases that get you get website traffic and better quality customers through coverage in the media. All episodes: https://dragon-digital-marketing.com/podcast/podcast.html Support the show
In this episode, you’ll learn all about buyer persona marketing. We cover how to niche down and find a unique market niche for your business, how to target the right audience, and you’ll learn what a buyer persona is and how to create a buyer persona. Press play!Show notes of this episode: https://dragon-digital-marketing.com/podcast/episode-47/buyer-persona-marketing-ep-47.html Free buyer persona template: https://dragon-digital-marketing.com/offers/buyer-persona.html Buyer Persona Guide on our blog: https://dragon-digital-marketing.com/blog/what-is-a-buyer-persona.html Get your buyer personas done for you: https://dragon-digital-marketing.com/offers/buyer-persona-research.html All episodes: https://dragon-digital-marketing.com/podcast/podcast.html Support the show
Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-46/email-newsletter-marketing-strategy-ep-46.html Try ActiveCampaign free: https://www.activecampaign.com/free?_r=STL945YT Free buyer persona template: https://dragon-digital-marketing.com/offers/buyer-persona.htmlIn this podcast episode, you’ll learn how to create an email newsletter marketing strategy that makes people love your email updates. Learn how to increase your open rate and make a point to connect with your subscribers. Your emails should feel like tips and updates from a helpful friend, rather than a pushy salesperson. You’ll get many newsletter marketing ideas, tips to get more engagement, learn how to monetize and how to promote your email newsletter and more. An email newsletter is a great way to get website traffic, build brand awareness and get brand ambassadors. Tune in if you want high-quality leads, an engaged community, reach thought leadership and empower and nurture your audience.All episodes: https://dragon-digital-marketing.com/podcast/podcast.htmlSupport the show
Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-45/real-time-marketing-ep-45.html Free buyer persona template: https://dragon-digital-marketing.com/offers/buyer-persona.htmlThe ecommerce industry saw accelerated growth in 2020 and the industry is projected to hit $6.5 billion in the next 3 years. Ecommerce has transformed how businesses market themselves and sell their products and services. A new ecommerce trend is live-streaming and real-time-selling. This trend gamifies shopping, brings people together to create unique social experiences, and is minting millionaires left-and-right. Other countries are already knee-deep in this new trend. "Livestream shopping" is already a $63 billion industry in China, and it’s now making its way to the U.S. It’s key that businesses capitalize on this trend in order to be ahead of the curve for the new year. In this podcast episode, you’ll learn what real-time marketing is, all about the opportunities and benefits of it, why it’s important - and most importantly - you’ll learn how to make a real-time marketing strategy and how to get started.All episodes: https://dragon-digital-marketing.com/podcast/podcast.htmlSupport the show
1Show notes of this episode: https://dragon-digital-marketing.com/podcast/episode-44/podcast-marketing-for-small-businesses-ep-44.html Free buyer persona template: https://dragon-digital-marketing.com/offers/buyer-persona.htmlIn this podcast episode, you’ll learn all about podcast marketing for small businesses. If you are considering to be a guest on podcasts, advertise on podcasts, or even start your own podcast, look no further because this is the only podcast you have to listen to. We cover all the benefits of appearing on podcasts as a guest speaker, explain how to start a podcast for your business, and dive into the best practices of structuring your episodes, booking guests, and more. Last but not least, we talk about the marketing part and teach you how to promote your podcast, how to position yourself, and how to get PR. Press play!All episodes: https://dragon-digital-marketing.com/podcast/podcast.htmlSupport the show
Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-43/digital-marketing-trends-ep-43.html Free buyer persona template: https://dragon-digital-marketing.com/offers/buyer-persona.htmlIn this Dragon Digital Marketing Podcast episode, you’ll learn exactly what to do to keep up with the digital marketing trends that are here to stay. Listen and learn how to stay state-of-the art in all things digital and gain a competitive edge for your small business.All episodes: https://dragon-digital-marketing.com/podcast/podcast.htmlSupport the show
Check Out My Free Branding Course: https://www.dragon-digital-marketing.com/courses/brand-story.html Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-42/storytelling-in-marketing-ep-42.html You’ll learn storytelling marketing and how to use a narrative to communicate your message. Learn how to tell a story that makes your audience feel something – enough that it'll inspire them to take action. Storytelling in marketing helps people to understand why they should care about your small business, and it humanizes your brand.All episodes: https://www.dragon-digital-marketing.com/podcast/podcast.htmlSupport the show
Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-41/home-based-business-marketing-ep-41.htmlFree buyer persona template: https://dragon-digital-marketing.com/offers/buyer-persona.htmlIf you have a home-based business, want to start one, have been forced to operate your small business from home due to covid, or simply want to add another income stream to your life that you have full control over, this podcast episode is for you. Tune in as we discuss home-based business ideas, opportunities - and of course home-based business marketing.All episodes: https://dragon-digital-marketing.com/podcast/podcast.htmlSupport the show
Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-40/linkedin-marketing-ep-40.htmlIn this podcast episode, you’ll learn how to use LinkedIn marketing for your small business. We talk about the benefits of LinkedIn marketing and why LinkedIn marketing is important. LinkedIn is a social media platform you do not want to neglect in your social media making strategy and it’s not just for B2B and job searching.Listen to this episode in its entirety and get tips and tactics for your LinkedIn marketing strategy, learn how to use LinkedIn marketing for lead generation, and much more.All episodes: https://dragon-digital-marketing.com/podcast/podcast.htmlSupport the show
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