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PromoTalks: The Official PPAI Podcast
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PromoTalks: The Official PPAI Podcast

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From the first known promotional product, a commemorative button used to celebrate the election of George Washington in 1789, promotional products now rank among the most reliable, effective and memorable media for marketing and advertising promotion. Today, the multi billion-dollar industry includes wearables, writing instruments, calendars, drinkware and many other items, usually imprinted with a company’s name, logo or message. PromoTalks, brought to you by industry leader, Promotional Products Association International, delivers insightful interviews and thoughtful discussions on the topics business professionals care about including the latest news, trends, issues and ideas that are top of mind in this dynamic and ever-changing marketplace. In a business that's all about relationships, it's time to get together and talk it through. Whether it's about the impact of the coronavirus on small businesses or the best ideas for self-promotions, PromoTalks will be talking your ear off (in a good way).
34 Episodes
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Welcome to PromoTalks, the official PPAI podcast. In this episode, PPAI Presents: “The Path To Simplifying Corporate Social Responsibility” with our guest Neil Ringel, CEO of Polyconcept. Today’s moderator is Josh Ellis, director of publications and editor at PPAI. 
In this episode, PPB Presents: UnSales Sales - Debunking Top Sales Perceptions with our guest Suzanne F. Stevens, noted author, international speaker, social entrepreneur, moderator, host, adventure traveler and keynote speaker at The PPAI Expo in January. Today’s moderator is Pamela Brown-Matthis, PPAI’s professional development manager. 
Welcome to PromoTalks, the official PPAI podcast. In this episode, PPB Presents: The Shift In Breakthrough Thinking with our guest Simon T. Bailey, noted speaker, author, veteran hospitality executive and keynote speaker at The PPAI Expo in January. Today’s moderator is Pamela Brown-Matthis, PPAI’s professional development manager.
The PPAI Expo is returning to Las Vegas in January—and so is skucon, the one-day education-based experience produced by communsku that’s taking place on Sunday, January 9, 2022. The big news is that the upcoming program is being offered both in-person in Las Vegas and also virtually, so those who haven’t already registered (the conference recently sold out) can attend virtually.commonsku’s Co-Founder Mark Graham and Chief Content Officer Bobby Lehew recently talked with PPAI about the events new hybrid design and what attendees can expect in PromoTalks’ latest podcast. Listen to the free, 18-minute podcast here and on Spotify and Apple Podcasts. Find all PPAI PromoTalks podcasts here.This year’s skucon features a roster of exciting speakers including Davis Smith, founder and CEO of outdoor and lifestyle brand Cotopaxi, and Aaron Draplin, founder of Draplin Design Company, whose clients include Nike, Wired, Patagonia and other high-profile brands.In the podcast, Graham and Lehew also discuss what goes into designing a program like skucon and share some of their personal favorites about this popular event that’s been offered in conjunction with The PPAI Expo since 2015. For details and registration, visit www.skucon.com.
Listen in as Sy Ereren, president and founder of San Diego, California-based supplier Terry Town, talks about his dream for the company when it was formed in 1988 and his journey since then to become a major player in his product category. This 15-minute podcast is the final episode in PPAI PromoTalks’ Entrepreneur Series. Listen here and on Spotify and Apple Podcasts. Find other episodes in this series and all PPAI PromoTalks podcasts here.
Yvonne Zeman, founder and president of distributor Monarch & Company, launched her company at age 25 as an outlet for her creativity. Now, 12 years later, she’s taking a bold step toward continued growth. Hear her reasons for the move and more in the latest episode of PPAI PromoTalks’ ongoing Entrepreneur Series.
In high school, Jae Rang, MAS, president and CEO of Oakville, Ontario, distributor JAE associates, Ltd., had a startlingly different career path in mind. In this new podcast, she reveals what it was, how she found her way into the promo industry and her best advice for other business owners who are just starting out. Listen to this new episode in PPAI PromoTalks’ ongoing Entrepreneur Series here and on Spotify and Apple Podcasts. Find other episodes in this series and all PPAI PromoTalks podcasts here.
This week’s episode in the continuing Entrepreneur Series features Chuck Hammond, CEO of supplier Raining Rose, Inc. in Cedar Rapids, Iowa. In this candid 24-minute conversation, he talks about his original dream for the company and how it’s evolved, the obstacles he’s faced and what inspires him.Listen to the free podcast here and on Spotify and Apple Podcasts. Find the full library of all PPAI PromoTalks podcasts here.
This month, PPAI welcomed new President and CEO Dale Denham, MAS+, who assumed the Association’s top staff role after 30 years in the industry. But who is he really? Listen to the latest episode of PPAI PromoTalks as Denham talks with Tina Berres Filipski, director of publications and editor at PPAI, about his new role and priorities for the organization along with insights on his leadership style, what inspires him, why he was drawn to the position and more. This lively 15-minute podcast is sponsored by Kaeser & Blair. It’s free to listen and on Spotify and Apple Podcasts. Access the full library of PPAI PromoTalks podcasts here.https://pubs.ppai.org/media/?tab=podcasts
The pandemic did more than lockdown businesses temporarily and the long-term effects are still being felt on a global scale. As a result, the promo industry has been grappling with an unprecedented situation in the supply chain that is causing significant material and inventory shortages and delays, and disruptions in shipping and fulfilling orders.In the latest episode, PPAI PromoTalks presents The Supply Chain Crisis: An Open Conversation With Suppliers featuring Howard Cubberly, general manager of Goldstar Global and David Berger, a partner with Global Promo. The discussion is moderated by Tina Berres Filipski, director of publications and editor at PPAI.During the 32-minute podcast, Cubberly and Berger share their insights as to what has caused the problem, how suppliers are handling the challenges, what distributors can do and why they think it will alter the industry long-term.This podcast is sponsored by Kaeser & Blair. It’s free to listen here and on Spotify and Apple Podcasts. Access the full library of PPAI PromoTalks podcasts here.
This month, PPAI PromoTalks debuted a new Entrepreneur Series in which promotional products industry business owners share their individual stories, experience and advice to help listeners learn more about the entrepreneurial side of business leadership. In this second episode, Chuck Dahlgren, president and owner of supplier Crystal D in Saint Paul, Minnesota, is the featured guest. This podcast is sponsored by Kaeser & Blair.Listen to the free, 18-minute podcast on Spotify and Apple Podcasts.This podcast earns listeners .5 CEU credits. Find the survey at this link and click Register in the top right-hand corner to begin: https://onlineeducation.ppai.org/products/ppai-promotalks-entrepreneur-series-with-guest-chuck-dahlgren-president-and-owner-crystal-d
This month, PPAI PromoTalks debuts a new Entrepreneur Series in which promotional products industry business owners share their individual stories, experience and advice to help listeners learn more about the entrepreneurial side of business leadership. In this first episode, Scott Dunstan, president of Charlotte, North Carolina, distributor, The Dunstan Group, is the featured guest. This podcast is sponsored by Kaeser & Blair.Listen to the free, 21-minute podcast on Spotify and Apple Podcasts. This podcast earns listeners .5 CEU credits. Find the survey at this link and click Register in the top right-hand corner to begin: https://onlineeducation.ppai.org/products/ppai-promotalks-ppb-presents-its-entrepreneur-series-with-scott-dunstan-the-dunstan-group
Fifty-two industry companies earned a coveted spot on this year’s list of PPB’s Greatest Companies To Work For based on employee nominations and survey results.In this latest PPAI PromoTalks podcast, PPB Editor Tina Berres Filipski moderates a discussion with leaders from four of these companies to find out what they do to create a productive and satisfying workplace where employees are valued, engaged and happy. Tune in to hear what works from Nigel Harris, CEO/co-founder of supplier Powerstick.com; Laura Ward, CEO/president of distributor Ward Promotional Marketing Solutions, Inc.; Alan Vaught, president of supplier Evans Manufacturing Inc.; and Joshua White, SVP of strategic growth at distributor BAMKO. This podcast is sponsored by Kaeser and Blair. 
In this episode, PPAI PromoTalks presents Pandemic Logistics: Where We’ve Been and Where We’re Going, with special guest, Mike Schween, director of commercial marketing engagement at FedEx, one of PPAI’s affinity partners. Tina Berres Filipski, director of publications and editor at PPAI, moderates this conversation. Listen in as Schween discusses how the COVID-19 pandemic has impacted the shipping industry over the past year and what to expect in the months to come. In this helpful 29-minute episode, listeners will be updated on the status of FedEx shipping while also hearing about their special tools and offerings. Tune in to listen, available free on Spotify and Apple Podcasts. See below for links mentioned in episode: FedEx Advanced Tracking: https://www.fedex.com/en-us/tracking/advanced.htmlFedEx Compatible: https://www.fedex.com/en-us/compatible.html          FedEx Delivery Manager: https://www.fedex.com/en-us/delivery-manager/business-toolkit.htmlFedEx International Shipping Assist: https://internationalshippingassist.van.fedex.com/en-us  FedEx Ship Manager: https://www.fedex.com/en-us/shipping/ship-manager.htmlFedEx Small Business Grant Contest: https://www.fedex.com/en-us/small-business/grant-contest.html      MyQuote: https://www.fedex.com/en-us/shipping/freight-services/international-air-freight-quote.html         Regulatory News: https://pages.message.fedex.com/regnews_signup/
In this episode, PPAI Promotalks presents Expert Advice For Secure Credit Practices with our panel of credit experts: Mike Hopkins, Credit Manager at Paramount Apparel; Chris Birdwell, Credit Strategies Manager at Pioneer Balloon Company; Eric McMahon, Credit Manager at Leed’s and Diane Crimmins, CBF, CGA, Group Manager for the Promotional Products Industry Credit Group and program administrator for PPAI Credit Services powered by Forius. Our panelists today are involved in the Industry Credit Group, are members of National Association of Credit Management (NACM) and are active users of the PPAI Credit Services platform.Our moderator is Tina Berres Filipski, director of publications and editor at PPAI. Listen to expert advice from our panelists as they discuss their best business practices and share their experiences. Tune in to listen, available free on Spotify and Apple Podcasts. Learn more about PPAI Credit Services: http://www.ppai.org/affinity, http://ppai.org/PPAICreditServices
In this episode, PPAI PromoTalks presents Giving Back By Paying It Forward with two recent recipients of PPAI’s H. Ted Olson Humanitarian Award: Rod Brown, CAS, founder and retired CFO of distributor MadeToOrder who won the award in 2020 and Bob Waldorf, CAS, founder of Idea Man, our 2021 recipient. Our moderator is Tina Berres Filipski, director of publications and editor at PPAI.In this inspiring 33-minute conversation, Rod and Bob talk about the organizations they support, how and why they got involved and how their lives have been given new meaning through their connections with those groups. Tune in to listen, available free on Spotify and Apple Podcasts. 
In this new episode, the PPAI PromoTalks podcast welcomes distinguished guests to discuss, The Exponential Effect Of Volunteerism. Director of publications and editor at PPAI, Tina Berres Filipski, moderates this conversation with PPAI’s 2021 Distinguished Service Award recipient Mark Abels, MAS, CEO and owner of Selco; and the 2020 Distinguished Service Award recipients Kippie Helzel, MAS and Rick Brenner, MAS +, president of RFBrenner, LLC. In this encouraging 39-minute conversation, Mark, Kippie and Rick discuss how industry volunteerism helped them hone their leadership skills and expand their networks to be better leaders in their own businesses and, in turn, to share that expertise by mentoring others.This podcast is brought to you by Kaeser & Blair. Double your ad specialties income with higher margins, bonuses and an unbeatable referral program. Visit kaeser-blair.com/compare see how you can make more without working more. 
The PRO Act, H.R. 842, makes significant changes to current labor law that will harm the promotional products industry by banning the independent contractor model. The House is expected to consider H.R. 842 as early as March 9, with a possible vote happening this week.  Join PPAI’s D.C.-based lobbyist Cliff Andrews and PPAI’s Public Affairs Manager Maurice Norris as they discuss the implications of this proposed legislation on industry companies and how listeners can help oppose it in this PPAI PromoTalks podcast, presented by PPB magazine. Kristina Valdez, associate editor, moderates this valuable discussion. This podcast is brought to you by Kaeser & Blair. The 16-minute podcast, Why The PRO Act Is Detrimental To the Promotional Products Industry, is available free on Spotify and Apple Podcasts and at PromoTalks. Cliff Andrews is principal of CapCity Advocates, LLC, a federal government relations firm that he opened in 2004. He partners with associations to deliver a wide range of policy issues management, coalition management and association advisement services.Maurice Norris is PPAI’s public affairs manager where he monitors legislative and regulatory developments affecting the promotional products industry, assists Association members with compliance challenges and helps them advocate for their companies with various levels of government. He also serves on the board of the Graphic Communications Workforce Coalition.
In its first episode of the new year, the PPAI PromoTalks presents What I Learned From The Pandemic And Other Business Insights with guests Teresa Moisant, MAS, president of Moisant Promotional Products and the 2021 PPAI Hall of Fame inductee; Wayne Greenberg, MAS, president of Swag Krewe, a division of Geiger and a former PPAI board chair and Hall of Fame inductee; and Todd Pottebaum, MAS+, president of Quality Resource Group, Inc. and PPAI’s 2021 board chair. PPAI Director of Publications and Editor, Tina Berres Filipski, moderates the discussion.In this refreshing 46-minute conversation, Moisant, Greenberg and Pottebaum talk about how they navigated their business through the pandemic, what it took to lead, what they’ve learned about themselves, when they predict the industry will rebound and how it may be different. Tune in to listen, available free on Spotify and Apple Podcasts. 
In this week's episode of the PPAI PromoTalks podcast, “We’ve Sold PPE. What’s Next?," listeners will hear from three distributor owners who discuss how they were able to rethink what their customers need and find new avenues for sales.  Director of publications and editor at PPAI, Tina Berres Filipski, moderates this conversation with special guests, Janie Gaunce, president and CEO at Grapevine Designs; Michael Emoff, chief vision officer at Shumsky and Hillary Feder, MAS, founder of Hillary’s LLC. In this reflective 50-minute conversation, distributors discuss how their businesses have evolved in this new environment, the biggest challenges they’ve faced and the strategies they’ve implemented to keep sales moving. They also share the new business opportunities they see for 2021 and beyond as well as how they’ve worked with clients to restart their businesses. Tune in to listen, available free on Spotify and Apple Podcasts. For more episodes of PromoTalks, click here.
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