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If you're a photographer, videographer or creative who wants to grow a profitable business you love - a photography business that delights clients AND that supports the life of your dreams - you're in the right place. The Successful Creatives podcast is all about actionable steps, meaningful mindset shifts + interviews with inspiring creatives who are redefining success, delivered every other Wednesday. Successful Creatives make the world a brighter place...but, let's be real. Most of us would rather be making art than running a successful, profitable business. This podcast is designed to show you how to do both. Subscribe to follow along + head to thesuccessfulcreatives.com to join the free group for driven creatives who want to grow!
27 Episodes
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Featured Creative Episode!Meet Gillie Bird, a fine art luxury wedding photographer in Toronto. She shares how she got her start, the struggle she was facing in her business and the steps she took to transform her bookings - from just 2 weddings booked for 2024 to ELEVEN booked in just 7 weeks, including her first 5-figure contract and a celebrity wedding (a Bachelor Nation couple!).Learn how you can achieve the same results at my free upcoming masterclass on June 5,Overlooked to Fully-Booked....
Busy season is just around the corner, which is why we should have a quick chat to make sure overwhelm and burnout aren't a part of your 2024 season. How? With a few simple policies!Let’s explore what this might look like for you…Because this is a beautiful time of year. If you’re anything like me, you’re excited to dive back in. You’re rested and feeling creative and inspired…and also perhaps feeling a nudge from you bank account to get back to work, too!At this point in the year, it’s easy ...
Marketing and sales are my jam. But organization, and productivity? Let’s just say I’m a work in progress.Luckily I met THE expert in this area, NJ Shelsby who sat down to give me some tips on how to get more done, with less stress. You see, she was overworked and stressed that it disrupted her family and health so much that she experienced a scary bout of short term memory loss.“I was driving to a doctor’s appointment and I couldn’t remember how to get there. As in, I’m driving around f...
A super talented wedding photographer who’s beyond lovely, with a stunning portfolio and over 70 5-star reviews should be fully booked, right? But yet out of 40 inquiries, only 2 booked…that’s a 5% booking rate, ouch. AND she’s getting ghosted a ton.Oh and her prices are a steal.What’s going on?The first mistake is in her initial inquiry email.Well-thought, she provides EVERYTHING her potential new client needs to know about working with her in the first email. No question left unanswere...
2023 was a really strange year for me and to be honest with you, it felt like I was riding a roller coaster at times. It was really hard at times. It was really beautiful and easy at times, and it all stemmed from the pivot that I've been making in my business while really starting a 2nd business. It's funny because so many people told me throughout the year, wow, you're crushing it. You are doing so well. So I wanted to give you an inside perspective on exactly what was happening on the insi...
Have you ever heard me talk about the booking slump that I hit in 2019, where I didn't book a wedding for, like, I think 4 months? I thought it was 6 months, but I think my brain just exaggerated that fact. In reality, I did not book a wedding for 4 full months and this is after 10 years in business. This is after having our best year ever in 2018. So I want to get into what happened and then how I fixed it.For a deeper dive free training: https://the-ewings.com/otfbthesuccessfulcreatives.com
The end of busy season is a magical time when you get to think about all of the exciting things that you’d love to see incorporated into your business dream clients. More or less bookings, higher prices. All of this is what will become available to you when you first look back at this year, and then really use that information to intentionally build out next year. This is exactly what we're about to get into. 2023 Audit Workbookthesuccessfulcreatives.com
You got together an incredible group of women to create this amazing shades of purple shoot in Providence, and it was such a fun experience. It was the inspiration behind today's episode and why I really felt called to have you on to share your expertise, because you were a master at running that styled shoot. So this is going to be a treat for our listeners. thesuccessfulcreatives.com
When you're repeatedly ghosted, or told you're too expensive, and you wonder why...struggling wedding pros typically look inward first - wondering if it's your work, your website, is it because you don't have enough followers or likes...But here's the crazy thing. It's actually not you at all. It's your marketing.thesuccessfulcreatives.com
In last week's episode, I shared about the nightmare client who changed my business. I talked about the process that I used to make positive changes after the fact, and 4 lessons that you can take and turn a difficult situation into 1 that ends up being really beautiful for your business and your clients. So that was all about what to do after the fact, after you've had a difficult client situation. In this episode, I'm going to help you screen for red flag clients in advance and give you som...
This is a personal story about my last difficult client (which was about 10 years ago!). This particular wedding gave me cold-sweat nightmares for a month, and changed my business indefinitely.I share the full story in the podcast, but to get right to it, we’ve all had THE ONE. Who makes us question everything we do…or why we do it at all.Here’s how you can turn a painful situation into a win for your business.thesuccessfulcreatives.com
If you asked me last week if I liked the performer Pink, I'd say, Uh, I want to like her. I really like her message. I like what she's all about, but she just doesn't do it for me. Something about her kind of rubs me the wrong way, and I'm just not that into her. However, I did get roped into going to a concert of hers on a girls trip down in Nashville this past weekend. And it inspired this podcast episode because within about an hour I'd say even as little as 5 minutes, I went from a casual...
This episode is all about booking destination weddings. If you've been curious about how to get started or you're interested in the strategies of a successful cinematographer on how she's really built her business filled with the weddings that she wants to be shooting. Then get ready for my guest interview with Kelly LaFleur of K. LaFleur Films. thesuccessfulcreatives.com
Today we're talking all about some pricing mistakes. These are the top 5 most common pricing mistakes that I see photographers and creatives make. I'm also going to talk about how you can avoid them and also what to do instead. thesuccessfulcreatives.com
So five things that I don't do now that I'm free from comparison. I don't look at other photographers websites for pricing information. I don't scroll Instagram wishing that I had the weddings that my competitors have. With that in mind, I don't actually even think of local photographers as my competitors at all anymore. I no longer spend countless hours tweaking my website or my price guide. Okay, and I get it. It is really, really easy to fall into the trap of comparison, but we got to get ...
Today’s episode welcomes on a guest speaker, his name is Doug Levy and he is a Boston area photographer. Who has gone through this really cool evolution of his career path. Starting as a professional umpire, to wedding photographer, to where he is now, working with big brands and celebrity clients like Drew Barrymore. His story is super interesting, he is very transparent and I cannot wait to share this episode with you. Let’s dive in.thesuccessfulcreatives.com
38,000 DREAM CLIENTS JUST VIEWED YOUR LATEST POSTWhat could that mean for your business?That's what just happened for wedding photographer Samantha Melanson Photography after she posted a reel she created of her photography experience and portfolio using a TEMPLATE (one of Instagram's latest reel features designed to make them that much easier to create).Ok, let's be real - likely not all 38k were dream clients, but what if even just 1% were? That's 380 dream clients at your digital doorstep,...
Did you know that there are actually just 2 simple steps to get everything you want?These two steps are also the true foundation of building a successful business. In the newest episode of the Successful Creatives podcast, Erica will walk you through:what happens when you DON’T have these two steps implemented in your businesshow you can use them in both your creative business and your personal life to truly get everything you wanther personal story of how she doubled her photography studio b...
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